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International Motorcycle, Scooter and E-Bike Fair
COLOGNE, 5–9 OCTOBER 2016
THE FUTURE? RIGHT THIS WAY.
WE SET THE PACE:
INTERMOT – THE LEADING TRADE FAIR
FOR TWO-WHEELERS.
The goal is growth: at INTERMOT, approximately 1,000 companies
from 37 countries – the “Who’s Who” of the motorcycle industry –
meet thousands of trade visitors, the most crucial target group for
your day-to-day sales of motorcycles, scooters and e-bikes. The
same goes for the end customers, who are also attracted by the
fair’s supporting programme. The newest models can be tested
live on test tracks: this puts bikers in a spending mood and gets
traders ready to place orders. It’s the best backdrop for a presentation of your brand.
Because INTERMOT 2016 is the central event of the coming
season: you won’t find more premieres or new developments
anywhere else!
“WE’RE LOOKING FORWARD TO INTERMOT
2016! WE’LL BE BACK WITH LOADS OF NEW
IDEAS AND GREAT PRODUCTS – GUARANTEED!”
HENNING PUTZKE, HEAD OF BMW MOTORRAD GERMANY
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THE PEDAL’S TO THE METAL:
THE MARKET IS GROWING RAPIDLY.
Germany is on two wheels: In the major European countries, the
number of new registrations is rising constantly. The German
market shows particularly strong growth. Last year, there was an
increase of nearly 9% among all vehicles subject to registration.
In 2015, that number rose another 7% by September. Light
motorcycles in the 125 cc category increased by as much as 26%.
The new generation values mobility and lifestyle – you, too,
can profit from this booming market.
200,000 VISITORS: ALL DIFFERENT,
BUT ALL HERE.
INTERMOT Cologne brings together all target groups and all
market participants. Meet your customers and network with the
most influential people in the industry. Manufacturers, importers, wholesale and retail traders, experienced bikers and young
beginners, and of course the media world: they all meet at
INTERMOT Cologne.
In numbers: over 200,000 total visitors in 2014. The proportion
of trade visitors (28%), who came from 105 countries to attend
INTERMOT, demonstrates the key importance of this leading
international trade fair.
“INTERMOT IS THE IDEAL PLATFORM FOR
A COMPREHENSIVE OVERVIEW OF THE
MARKET. BUT ITS MOST VALUABLE FEATURE
MAY BE THE DIRECT CONTACT WITH THE
END CUSTOMER.”
DR. CHRISTIAN ARNEZEDER,
MANAGING DIRECTOR HARLEY DAVIDSON GERMANY
AT THE STARTING GATE:
THE ENTIRE INDUSTRY.
Make way for the new – INTERMOT in Cologne is the perfect
venue for showcasing your new products. The innovations launched here are generally the ones that shape the future of the market. And that should come as no surprise: no other venue in the
industry provides a better showcase for your brand.
from industry heavyweights: the flow of visitors spreads out
evenly across all areas. Every hall is well-connected to the
exciting supporting programme going on outside. In addition,
Halls 5 (INTERMOT e-motion) and 10 (INTERMOT customized)
are divided thematically.
At INTERMOT in Cologne, your target group will find what they
need. That’s because everything with two wheels and a motor is
here – as are all motorcycle accessories and equipment:
Clothing and Riders Gear | Café Racers | Cruisers and Choppers
| Custom Bikes | Customizing | E-Bikes | E-Scooters | Enduros
and Touring Enduros | Bicycles | Helmets | Engines and Engine
Parts | Naked Bikes | New Wave Custom | Pedelecs | Prototypes
| Quads and ATVs | Racing | Scooters | Lubricants, Transmission
Oil and Maintenance Products | Side Cars and Trailers | Sport
Bikes | Boots | Parts and Accessories | Touring Bikes | Tourism
| Trikes | Tuning | V2 Custom | Tools and Workshop Equipment
At INTERMOT, your customers can discover attractive themed
sections and unparalleled product variety.
International expertise: 69% of the 960 companies exhibiting at
the 2014 fair came from abroad. After all, sales markets know no
borders.
Innovative structure for optimal comfort: The Koelnmesse fair
grounds are among the most modern in Europe. The exhibition
halls’ state-of-the-art architecture, ample food service on offer
and perfect infrastructure make the day at the fair as comfortable
as possible.
Well-planned: the market leaders are distributed equally throughout Halls 6 – 9. This hall layout ensures that all exhibitors gain
“OUR PARENT COMPANY AGREES: INTERMOT
REMAINS THE LEADING INTERNATIONAL TRADE
FAIR. WE’RE LOOKING FORWARD TO 2016.”
GERALD STEINMANN, MARKETING MANAGER,
SUZUKI INTERNATIONAL
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EVERYTHING FOR THE BUSINESS.
81% OF THE TRADE VISITORS
ARE INVOLVED IN PURCHASING
DECISIONS.
Tomorrow’s trends are on show at INTERMOT. Here you’ll meet
the decision makers, the traders and the importers – this is where
business gets done. The proof is in the numbers:
A DAY FOR EVERYONE.
4 October:
5 October:
6 – 9 October:
Press Day
Trade Visitor Day
Days open to the public
Six days of INTERMOT in Cologne – jam-packed with exciting
news on the most recent developments, intensive dialogue with
customers and a huge variety of exciting events! In order to cater even better to your needs, we are continuing the trade visitor
day that we introduced with such success in 2014. This shouldn’t
come as a surprise, as the overall concept was highly acclaimed
by the specialised trade.
OUR BUSINESS DISTRICT.
From 4–7 October, you’ll have the chance to directly approach
representatives of the international specialised trade in our specially-designed Business District for Trade Visitors. The central meeting point is the Dealers’ Lounge, in the midst of the activities in
Passage 4/5.
“WE KNOW THAT AT INTERMOT, WE WILL ENCOUNTER EXACTLY THE RIGHT MIX OF TRADE
JOURNALISTS, TRADE PROFESSIONALS WITH
DECISION-MAKING AUTHORITY AND RETAILERS
WITH HIGH PURCHASING POWER, AS WELL AS
HIGHLY INTERESTED PRIVATE CUSTOMERS.”
NORBERT ZAHA, MANAGING DIRECTOR
KTM-SPORTMOTORCYCLE GMBH
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Numbers that speak for themselves: 56,300 trade visitors from
105 countries, 23,500 of whom were from outside Germany:
these numbers – more than ever before – show interest backed
by purchasing power. Two thirds of trade visitors hold senior
positions in their companies, and as many as 81% play a role in
purchase decisions. This makes it clear: if you’d like to meet the
decision makers who hold purchasing power, INTERMOT is the
perfect trade fair for you.
You want to get to know decision makers in industry and trade? With us, the odds are excellent: our VIP package brings the
most important importers and wholesale traders from around
the world to INTERMOT. Establish your own global network and
generate new sales at the 2016 INTERMOT in Cologne!
T
T
NIGH
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OF T
EVERYTHING FOR THE BIKER.
PS
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8 O C TSSOARENA
LANXE
BIKERS WELCOME!
What IAA is for automobile enthusiasts, INTERMOT is for bikers:
the fair of the year! In addition to maximum enthusiasm, our
audience has at its disposal a high income, and above all, a
willingness to invest in new vehicles and associated products.
Biker by passion: you don‘t ride a motorcycle because you have
to. You ride one because you love to. That is exactly why, in 2014,
over 200,000 people made their way to INTERMOT. Many visitors
came to Cologne in order to test the newest machines, talk shop
and enjoy the spectacular supporting programme. Their lived
passion for motorised two-wheelers is what unites them all.
Are these just the people you want to meet? We provide the
INTERMOT 2016
perfect platform: attract the attention of professionals, specialised traders, newcomers and young two-wheel enthusiasts to
your product portfolio.
A DAY FULL OF ACTION!
TEST RIDES
STUNTS AND SPRINTS
The most diverse machines can be tested on our tracks,
which are adapted to the particular target group and type
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of motorcycle – from enduros to quads, to scooters and motorcycles, all the way to e-scooters or e-bikes. For beginners,
returnees and even for kids, special courses have been preEntrance
South pared. Even if you don’t have a driver’s license, you are still
welcome to test-ride the two-wheeler of your choice.
Stunt drivers get right down to it for the excited spectators.
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In spectacular shows,
the stars of the scene will show us just
what they can do – breathtaking feats at the highest international level. Pure action and adrenaline!
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NEW: The 1/8 mile-sprints in cooperation with Glemseck 101!
INTERMOT 2016
INTERMOT
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AN OVERVIEW OF INTERMOT
9
Entrance North
Congress Centre North
INTERMOT
6
Entrance East
5
INTERMOT customized
7
INTERMOT e-motion
Outdoor Action Areas
8
Entrance
South
Exhibition Boulevard
10
9
Entrance North
Congress Centre North
INTERMOT
Entrance East
Strengthen your image and attract international attention.
INTERMOT customized
INTERMOT e-motion
Outdoor Action Areas
Exhibition Boulevard
YOUR START INTO AN
ECO-FRIENDLY FUTURE!
At INTERMOT e-motion, everybody can experience the fascination of innovative electromobility live and first-hand. Interest in
electrically driven two-wheelers is growing at a tremendous pace
– especially in cities. It’s a huge trend – one which we fully embrace.
The INTERMOT e-motion segment is organised as a stand-alone
“show within a show” with its own visual and a new price structure, specifically developed to cater to the younger target group.
A special highlight: The e-motion area provides the ideal platform
for all innovations in the field of electromobility. Again in 2016,
a custom-made test-track will provide the perfect conditions
to test-ride the models. A decent incline allows you to gauge
the full power of the e-motor. Many visitors have already taken
enthusiastic advantage of the opportunity: In 2014, more than
15,000 test rides were recorded.
INTERMOT e-motion in Hall 5.2 is the contact point of the industry
for electric mobility. The focus is on the concentrated and consistent presentation of e-bikes and e-scooters. The relevant media
are guaranteed to report on the event thoroughly – it’s up to you
to benefit from the publicity!
The first day of the fair will provide the opportunity for in-depth
discussions with trade visitors on specific, industry-related topics.
On the open days, the “Elektrorad-Bühne” (e-bike stage) is packed
with “high-voltage” excitement. A stimulating mix of entertain-
“EVER SINCE THE 1997 EDITION OF IFMA,
WE HAVE BEEN ORGANISING TEST RIDES AT
VARIOUS FAIRS AND EVENTS. AT INTERMOT
E-MOTION 2014, WE SET A NEW RECORD WITH
REGARD TO THE NUMBER OF TEST DRIVERS
AND TEST RIDES.”
HANNES NEUPERT, CHAIRMAN OF EXTRA ENERGY E.V.
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ment and information awaits the audience. Help support the LEV
segment as a true alternative to motorised two-wheelers!
The new communal area for bicycle tourism provides space for
yet another focal topic in the field of electromobility, one which is
increasingly in demand by visitors.
ELECTROMOBILITY FULLY ON TREND:
108,000 VISITORS HAD ALREADY
CONVINCED THEMSELVES OF THAT
IN 2014.
At the INTERMOT e-motion segment in Cologne, your target
group will find everything they need. The comprehensive range of
products on show covers the whole market spectrum of electromobility, from e-bikes and e-scooters to accessories, all the way
to tourism-related offerings.
NEW PRICE STRUCTURE:
LEARN ABOUT IT AND BOOK NOW!
INTERMOT CUSTOMIZED BRINGS THE
CUSTOMIZING SCENE TOGETHER IN
COLOGNE.
This is just how bikers are: take a production motorcycle, completely disassemble it, only to rebuild it with many different parts,
creating an entirely new and personalised machine. This isn’t crazy, this is customizing. In 2016, the scene will be integrated into
the industry’s leading fair under the name “INTERMOT customized” as a standalone “show within a show”, with its own visual and
specific pricing. Alongside the V2 custom scene, the new wave
custom scene is also addressed. In addition to the contacts to the
scene, the exhibitors at INTERMOT customized will also benefit
from the presence of the many representatives from industry and
trade at INTERMOT. The array of products on show ranges from
modifications to clothing, all the way to parts and equipment.
An American Pavilion is also planned.
be on tour with the bike at various festivals and hot spots of the
scene. In addition to international business, INTERMOT customized will offer professional expertise on site as a stable feature of
the supporting programme. The “customized” stage, with expert
talks, interviews and music, will be a central element. The “Glass
Bench”, which celebrated its premiere in 2014, will likewise become a more central element to create room for even more modifications.
“THE ENTIRE CUSTOM BIKE SCENE RESPONDED POSITIVELY TO THE FACT THAT THE AMD
WORLD CHAMPIONSHIPS TOOK PLACE FOR
THE FIRST TIME AT INTERMOT 2014.”
ROBIN BRADLEY, AMD AMERICAN MOTORCYCLE DEALER
The INTERMOT customized bike was built in 2015 by Marcus Walz.
In order to reach new target groups and attract visitors to the newly introduced INTERMOT customized segment, our team will
“INTERMOT CUSTOMIZED OFFERS THE OPPORTUNITY TO CARRY ON THE SPIRIT OF GLEMSECK
101 AND OF THE NEW WAVE CUSTOM SCENE.”
JÖRG LITZENBURGER, GLEMSECK 101
The Who’s Who of customizers will participate in the AMD Championships of Custom Bike Building which will also be held at this
year’s edition of INTERMOT in Cologne, where the most spectacular of customs can be experienced up close once more. The world
championship focuses mainly on the category of V2 customs, but
also addresses the new wave custom scene within the category
of café racers.
NEW PRICE STRUCTURE:
LEARN ABOUT IT AND BOOK NOW!
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WELCOME TO COLOGNE!
ARRIVAL
All roads lead to Cologne:
And this is how you get to INTERMOT
ARRIVE AND LEAVE COMFORTABLY –
EVEN IF YOU DON’T WANT TO LEAVE AT ALL.
Anyone who comes here once will not want to leave again so soon, as Cologne and
above all its residents are open-minded, hospitable and of the cheerful nature for
which the people of the Rhineland are so famous – a region right in the heart of Europe, located within the continent’s biggest conurbations with over 17 million inhabitants. So it comes as no surprise that Cologne offers the ideal setting for your successful fair presence.
Whether you arrive by plane, car or train, the vibrant metropolis of Cologne is easily accessible from all directions. You can reach the Cologne / Bonn airport in just a few minutes by train. The ICE also takes you quickly to Frankfurt, Dusseldorf, Amsterdam and
Brussels airports. There are about 15,000 parking spaces adjacent to the exhibition.
ACCOMMODATION
For every taste and budget: Click here
to find accommodation in Cologne.
Cologne’s hotel capacity offers more than 90,000 beds. In the evenings, there are countless entertainment and cultural activities for you to choose from. Immerse yourself in the
vibrant cultural scene! A variety of restaurants ensures that your palate will also be satisfied. Develop your business contacts over a delicious dinner or a glass of Kölsch! Cheers!
“COLOGNE OFFERS THE PERFECT SETTING FOR BUILDING
AND STRENGTHENINGLONG-LASTING BUSINESS RELATIONSHIPS: HERE, BUSINESS AND PLEASURE COMBINE!”
ANDRÉ WALEK, MANAGING DIRECTOR NOLANGROUP GERMANY
REGISTER NOW!
APPLICATION FORM
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KOELNMESSE SERVICES
Custom-tailored solutions and
services for your success at the fair.