here - The BJCC

GOVERNANCE
The operations of all that comprise the BJCC are governed by the
nine-member Birmingham-Jefferson Convention Complex Authority Board
of Directors. The Mayor of the City of Birmingham and President of the
Jefferson County Commission serve as ex-officio members, with seven
additional members appointed by the Jefferson County Legislative
Delegation. The Board of Directors of the Authority provides policy oversight,
strategic direction and fiscal control for the BJCC, Sheraton Birmingham
Hotel, Westin Birmingham Hotel and Uptown Entertainment District.
BJCC Senior Management Team, left to right: Wayne Averitt, Director of
Finance; Susette Hunter, Director of Sales & Marketing; Elma Bell, Director
of Human Resources; Tad Snider, Executive Director & CEO; Andrea Faush,
Director of Real Estate & Development; Matt Wilson, Director of Operations
A LETTER FROM OUR CEO
DR. BILLY MARSH
DIRECTOR
A LETTER FROM OUR CHAIRMAN
DENNIS LATHEM
CHAIR
DR. CLYDE ECHOLS
HON. JIMMIE STEPHENS
TREASURER
PRESIDENT - JEFFERSON
COUNTY COMMISSION
HERB MCBRIDE
SECRETARY
Reflecting upon the last few years, I’m confident they are years that
will be marked in history as transformational - a period of time
during which the BJCC laid the foundation for its next phase of
success. Capping a development project just over three years in the
making, with the City of Birmingham as our partner, the Uptown
Entertainment District is now fully operational with seven exciting
dining and entertainment options on the BJCC campus. The Westin
Birmingham Hotel, certified LEED Silver and the only LEED certified
hotel in the state of Alabama, continues to deliver strong revenue
and occupancy results as well as receiving rave reviews from
meeting planners and the corporate community.
The Arena and Concert Hall have enjoyed benchmark years, with
crowd-pleasing concerts, sporting events and family-oriented
performances delivering a wide variety of entertainment options for
residents of the Birmingham area and beyond to enjoy. The
highlights for the year have been many, but a few stand out, such
as playing a key role in Birmingham hosting the 2014 Bassmaster
Classic, a return visit by PBS’s Antiques Roadshow and hosting
both the SEC Women’s Gymnastics Championship and NCAA
Women’s Gymnastics Championships in the same year.
HON. JAY ROBERSON
PRESIDENT PRO TEMPORE
BIRMINGHAM CITY COUNCIL
The BJCC has accomplished much in 2014. With the leadership of
Executive Director & CEO Tad Snider, the dedication of our
outstanding staff and the support and guidance of the Authority
Board of Directors we’ve been able to complete a number of projects
identified as instrumental for the future success of the BJCC.
The early success of the Uptown District and the availability of more
than 1,000 hotel rooms in the immediate BJCC area since the
Westin Birmingham has opened provides us with an attractive
convention and meeting package. We will use this to sell
Birmingham as a premier conference venue.
A year of strong fiscal results, well ahead of our budget forecast, has
allowed us to begin planning for key capital improvements to our
meeting and exhibit space and to plan for some targeted
improvements in the Arena and Concert Hall. In 2015, we should
complete additional enhancements to the BJCC. This will enable us
to continue our success into the future.
We remain committed to our mission of providing industry-leading
facilities for the benefit of our customers, stakeholders and the
taxpayers to expand our community activity and economic
development. We look to the future with great enthusiasm and
we anticipate another year of success for the BJCC.
It’s also been a year of exciting strategic partnerships, beginning
with our outstanding Uptown lineup of Texas de Brazil, Octane
Coffee + Bar, Cantina Laredo, The Southern Kitchen and Bar,
Mugshots Grill & Bar, Todd English P.U.B. and Bottle & Bone.
JJ JOHNSON
VICE CHAIR
NICK SELLERS
DIRECTOR
Additionally, initial work began on a capital improvement program
targeting meeting and exhibit space throughout the BJCC. Moving
into 2015, this work will begin to pay dividends as we improve the
meeting experience and position the BJCC to be even more
competitive as a meeting and convention destination.
HON. WILLIAM A. BELL SR.
MAYOR - CITY OF BIRMINGHAM
None of these achievements would be possible without the vision
and strategic leadership of the Board and the hard work and
sincere dedication of our staff. The future is bright, and it is exciting
to anticipate what the next few years will bring. I look forward to
working with our dynamic team to further the BJCC’s role as a
premier meeting and entertainment venue, while continuing to
generate a positive economic impact for the Birmingham area.
Birmingham-Jefferson Convention Complex
2100 Richard Arrington Jr. Blvd. North
Birmingham, AL 35203
(205) 458-8400
Sincerely,
2014
Dennis Lathem
Chairman of the Board
ANNUAL REPORT
Tad Snider
Executive Director & CEO
MISSION
ATTENDANCE
Total audience for the year was 1,110,359, with the highest
cumulative attendance for General Business Meetings, Popular
Concerts, Consumer Shows and Sporting Events.
1.1 MILLION
The mission of the Birmingham-Jefferson Convention Complex is to generate
jobs, economic activity and tax receipts in Birmingham and Jefferson County
by attracting conventions, trade shows, concerts, Broadway shows and other
performing arts programing, regional sports events, meetings and
conferences and by doing so enhance the quality of life within the region.
HISTORY
In 1965, the Alabama Legislature created the Birmingham-Jefferson
Civic Center Authority, establishing the framework for what is now the
Birmingham-Jefferson Convention Complex. In 1966, the Authority
launched a national architecture competition to choose a design for the
complex – a process that led to adoption of a plan by Philadelphia-based
architect George Qualls. The first facility completed, the North Exhibition
Hall, opened in 1971, followed in the next few years by the Concert Hall,
Theatre, Arena and outdoor Piazza.
183K
ATTENDANCE AT GENERAL
BUSINESS MEETINGS
154K
ATTENDANCE AT
POPULAR CONCERTS
142K
ATTENDANCE AT
CONSUMER SHOWS
THE BJCC TODAY
165K
ATTENDANCE AT
SPORTING EVENTS
ALABAMA’S LARGEST ENTERTAINMENT,
EXHIBITION AND CONFERENCE VENUE
NATURE OF EVENT
EVENT
EVENTS
DAYS
I/O
DAYS
Over more than four decades, the BJCC has completed several expansion
programs and improvements. Today, the BJCC remains Alabama’s largest
entertainment, exhibition and conference venue, with facilities that include:
ATTENDANCE
POPULAR CONCERTS
33
49
9
153,506
COMMUNITY EVENTS
11
14
3
8,933
CONSUMER SHOWS
23
84
24
141,828
CONVENTIONS
73
119
3
43,839
BANQUETS AND RECEPTIONS
27
29
0
7,680
CATERED EVENTS
78
90
0
17,069
682
1,115
38
182,828
TRADE SHOWS
20
39
6
11,900
SCHOOL & YOUTH EVENTS
20
35
1
11,492
CHILDREN’S THEATRE
31
235
159
18,984
DANCE
10
16
0
4,290
BALLET
3
7
9
3,262
BROADWAY PRODUCTIONS
12
29
3
55,526
RECITALS
13
17
16
20,950
REUNIONS
10
18
0
855
2
2
1
1,530
65
132
9
87,004
CIRCUS
1
5
2
77,189
ICE SHOWS
1
5
1
50,421
FASHION SHOWS
7
8
1
1,312
GENERAL BUSINESS MEETINGS
MOTIVATIONAL
RELIGIOUS
CONTINUING EDUCATION SEMINARS 12
21
0
5,144
GRADUATION CEREMONIES
10
10
1
18,880
2
2
1
6,346
2
2
0
600
23
26
0
4,761
CHILDREN/FAMILY
PAGEANTS
WEDDING RECEPTIONS
SPORTING EVENTS
55
94
14
164,984
1,226
2,204
301
1,101,113
220,000 square feet of flexible exhibition space
110,000 square feet of meeting space in 90 meeting rooms
The Forum Building, a Class A office building with 264,000 square
feet of leasable space and upscale conference facility with 260 seat
theatre
18,000 seat Legacy Arena
2,800 seat Concert Hall
1,000 seat Theater with resident company The Birmingham
Children’s Theater, serving Birmingham’s youth for 68 years
The new Uptown Entertainment District, an outdoor plaza adjacent
to the Westin Birmingham, encompassing six outstanding eateries, a
vibrant coffee+bar and plentiful free parking.
The Sheraton Birmingham and Westin Birmingham hotels connected
to the BJCC encompassing 1,054 guest rooms and outstanding
full-service amenities.
On-site covered, surface and valet parking
The Alabama Sports Hall of Fame and Southeastern Conference
Headquarters office.
ENGAGEMENT
The BJCC and Uptown Entertainment district continue to communicate with
their communities, customers and clients through an ever-expanding range
of traditional and social media. The BJCC continued to use Facebook and
Twitter to inform its expanding network of fans and followers of activities
throughout the complex. The BJCC also launched a presence on Instagram
and Pinterest during the year. During its debut year, Uptown used Facebook,
Twitter and Instagram accounts to effectively engage a community hungry
for information about the new culinary and entertainment options it brought
to the area. Overall, the BJCC and Uptown nearly tripled their combined
Facebook page “likes” and Twitter followers in one year.
183%
INCREASE
IN FACEBOOK LIKES &
TWITTER FOLLOWERS
SUSTAINABILITY
109
TOTAL
TONS
The BJCC diverted 109 tons of paper, cardboard and aluminum from
landfills during the year through recycling. One of the BJCC’s proudest
achievements this year was being awarded LEED Silver certification by the
U.S. Green Building Council for the new Westin Birmingham - the first
hotel in Alabama to earn LEED certification. When you visit the BJCC,
you’ll see our personnel moving around the site by a variety of energyefficient means, including bicycles and electric vehicles. The BJCC
continuously seeks new ways to reduce its environmental impact through
changes in the way we use water and energy and conduct our business
every day.
TICKET SALES
598,024
TOTAL TICKETS SOLD
FINANCIAL REPORT
OPERATING REVENUES
BUILDING RENT
6,853,267
GUEST ROOMS
22,735,698
15,106,106
BANQUETS & CATERING
PARKING INCOME
1,766,596
UTILITY SERVICES
2,199,844
PUBLIC FOOD & BEVERAGE
1,125,920
BOX OFFICE
1,435,978
AUDIO VISUAL
1,138,908
ALL OTHERS
6,721,214
OPERATING REVENUE
59,083,531
OPERATING EXPENSES
EMPLOYEE SALARIES/BENEFITS
23,973,407
UTILITIES
7,738,587
REPAIRS/MAINTENANCE
1,855,007
RENT
ARENA (369,378)
CONCERT HALL (116,840)
EXHIBIT HALL (111,860)
109,723
MANAGEMENT FEES
3,652,865
CONTRACT SERVICES/LABOR
5,280,559
CAPITAL EQUIPMENT
1,533,730
COST OF SERVICES
4,883,487
GENERAL, ADMINISTRATIVE &
OTHER OPERATING EXPENSES
8,750,259
OPERATING EXPENSES
57,777,624
OPERATING INCOME
1,305,907
SPECIAL TAX PROCEEDS
16,927,259
REVENUES FROM OPERATIONS
59,083,531
TOTAL REVENUES
76,010,790
OPERATING EXPENSES BEFORE DEPRECIATION
DEPRECIATION
TOTAL EXPENSES
TOTAL INCOME
57,777,624
12,663,197
70,440,821
5,569,969
SOURCE: AUDITED FY 2014 FINANCIAL REPORT