Ottawa Citizen Fast Facts - Postmedia Integrated Advertising

Ottawa Citizen Fast Facts - Postmedia Integrated Advertising

Ottawa
Citizen
Fast Facts
Postmedia Integrated
Advertising
PRINT FAST FACTS
Ottawa Citizen
Located in Ottawa-Gatineau CMA, ON
Population 1,305,210 (Stats Canada, July 2013 estimate)
Canada’s capital and 5th largest city
Well educated, highest number of university degrees per
capita in Canada
§  Project 2014 retail sales of $175 billion in On. (+3.8%)
§ 
§ 
§ 
§ 
47%
53%
Male
Female
Avg. Weekly Demographic Profile *
51%
Age 25-54
$92,751
Avg. HHLD Income
47%
University Grad
16%
Sr. Manager /
Professional
Readership
M-F (Print**)
Saturday (Print**)
37%
Baby Boomers
62%
HHLD Income $75k+
82%
Home Owners
29%
Adult with Children
in household
#
Reach
20%
21%
201,000
215,000
Total Circulation
Avg. M-F
Saturday
Avg. Day
349,000
34%
Readers
Reach
per week*
per week*
Sources: Readership: NADbank 2013 * Weekly Readers Print /PDF ** Print Readership = Print / PDF.
Circulation: Alliance for Audited Media Snapshot Sep. 2013 & March 2014 Average
Statistics Canada Population Projections and Rankings July 2013
RBC Economics Research Provincial Outlook @ March 2014
111,904
104,898
110,736
Average Time Spent Reading
37 MIN
57 MIN
M-F
Sat.
PRINT FAST FACTS
Ottawa Citizen | English
Located in Ottawa-Gatineau (EN), ON
Population 1,305,210 (Stats Canada, July 2013 estimate)
Canada’s capital and 5th largest city
Well educated, highest number of university degrees per
capita in Canada
§  Project 2014 retail sales of $175 billion in On. (+3.8%)
§ 
§ 
§ 
§ 
46%
54%
Male
Female
Avg. Weekly Demographic Profile *
52%
Age 25-54
$93,405
Avg. HHLD Income
48%
University Grad
16%
Sr. Manager /
Professional
Readership
M-F (Print**)
Saturday (Print**)
40%
Baby Boomers
64%
HHLD Income $75k+
84%
Home Owners
27%
Adult with Children
in household
#
Reach
26%
30%
166,000
187,000
Total Circulation
Avg. M-F
Saturday
Avg. Day
280,000
44%
Readers
Reach
per week*
per week*
Sources: Readership: NADbank 2013 * Weekly Readers Print /PDF ** Print Readership = Print / PDF.
Circulation: Alliance for Audited Media Snapshot Sep. 2013 & March 2014 Average
Statistics Canada Population Projections and Rankings July 2013
RBC Economics Research Provincial Outlook @ March 2014
111,904
104,898
110,736
Average Time Spent Reading
38 MIN
58 MIN
M-F
Sat.
WEB FAST FACTS
Ottawacitizen.com
The Ottawa Citizen began as The Packet in 1845, and has
continued as the first choice for news and information in Canada's
capital for over 160 years. The Ottawa Citizen provides in-depth
analysis of local, national and international news and events. The
Ottawa Citizen is available on all platforms; print, web,
smartphone and tablet.
57% | index 114
Male
43% | index 86
Female
Region
%
index
BC
Prairies
Ontario
Quebec
Atlantic
4%
9%
73%
10%
5%
27
46
189
43
71
%
index
8%
10%
18%
14%
22%
28%
38
93
114
90
134
134
Age
2-17
18-24
25-34
35-44
45-54
55+
HHLD Income
861,000
6.4 Million
Unique Visitors
Page Views
per month
per month
Source: comScore MediaMetrix, Total Canada, All Locations 3 mth Avg. December 2014. (Oct / Nov / Dec. 2014)
Based on ottawacitizen.com sites
$60K+
76%
Index 115
$75K+
59%
Index 111
$100K+
36%
Index
103
MOBILE FAST FACTS
Ottawa Citizen
The Ottawa Citizen offers a range of advertising solutions to
reach your target audience on the mobile platform of their
choice. Our loyal audience continues to come back for up to the
minute news, business, sports and entertainment.
57% | index 113
Male
43% | index 87
Female
Region
%
index
BC
Prairies
Ontario
Quebec
Atlantic
7%
2%
85%
6%
N/A
50
13
212
27
N/A
%
index
16%
10%
35%
10%
21%
9%
243
79
193
59
113
61
Age
863,000
Unique Visitors per month
3.3 Million
Page Views per month
Under 18
18-24
25-34
35-44
45-54
55+
HHLD Income
Smartphone: 689,000
Tablet: 185,000
$50K+
81%
Audience Source: comScore Multi-Platform 3 month average – Dec 2014, Profile Source: comScore MobiLens Dec 2014
Index
102
$75K+
68%
Index
119
$100K+
54%
index
157