firma girileri calısma 2013-EN.indd

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CORPORATE
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Corporate Social Responsibility - CSR Marketplace 2012 Methodology
The CSR Marketplace 2012 methodology is based on 3 fundamental pillars:
1.
CSR Europe Marketplace Event (Corporate Social Responsibility Europe - The European Association of Corporate Social Responsibility)
2. Enterprise 2023 Initiative
3. Inclusion of CSR Practices in the Business Processes
1. CSR Europe Marketplace Event
The Marketplace event model is a methodology developed by CSR Europe. With this
event, which is organized under a specific theme, companies have the opportunity
to share their car solutions in a large exhibition with CSR professionals and other
corporate, government and non-governmental administrators and executives of the
European Union. CSR Europes’ members, the National Partner Organizations, are organizing national CSR Marketplace Events with the same methodology in their own
countries. In this context, the Corporate Social Responsibility Association of Turkey,
which is a member of CSR Europe, is organizing a national CSR Marketplace for the
last 4 years. This CSR event is considered as one of the three most influential CSR
Marketplace events.
2. Enterprise 2023 Initiative
“Enterprise 2023” is an initiative which on the one hand has the aim to support companies developing their creative business ideas and reducing costs, and on the other
hand wants to promote companies to meet economic, social and environmental requirements. Turkey’s goals are to ensure efficiency and social solidarity and a high
employment rate until 2023, but this is only possible, if public administrations, companies, and civil society organizations form a joint venture and every Stakeholder makes
his contribution to it.
As Corporate Social Responsibility Association of Turkey, we promote Turkey’s strategic Vision for 2023. This is why we want to exhibit the best CSR practices in the international arena; therefore, we continue organizing the CSR marketplace “Enterprise
2023” also in 2012. Our event, which deals with the issue “Companies of the future”,
targets that the public, the companies, the NGO’s, and the academic world work together closely and that we accelerate the progress in the area of Corporate Social
Responsibility we made so far.
3. Inclusion of CSR Practices in the Business Processes
The forth CSR Marketplace has a special methodology this year. According to this
methodology, CSR Turkey examined the CSR of many companies for the 2011-2012
period on the basis of the following main headings and awards will be given in these
categories:
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Environment
• Communication and Reporting
• Health and Safety
• Equal Opportunities and Diversity
• Governance and Leadership
• Stakeholder Engagement
• Skills and Competency Development
• Promotion of CSR
• Innovation
• Inclusion of CSR in the Business Processes
There is a particular focus on how the companies involved CSR in their business processes and on how they shaped their CSR practices. As a result of our investigations
25 companies from Turkey were invited to be a part of the CSR application 2012 - the
CSR Marketplace and to be published in our catalog.
On the basis of the above mentioned main headings the best performances and practices of all the companies which are part of this catalog will be awarded at the end of
the CSR Marketplace. In accordance with the vision of 2023, at the marketplace event,
which is held every year, awards will be given in 3 different categories.
An international jury will evaluate the applications of the companies which are invited
to the CSR Marketplace and are a part of the Marketplace catalog. The jury consists of
representatives of the United Nations Development Program, CSR-Europe and CSRTurkey.
The awards are as following:
1. The evaluation committee presents the first, the second and the third winner of
the “CSR National Solutions”-Award
2. The companies’ CSR Solutions will be presented to the participants of the CSR
Marketplace and they chose the best CSR implementation. This will get the ‘Stakeholder’-Award.
3. The companies which are leading in the sections ‘developing awareness for CSR’
and ‘dissemination of its projects’ will get the ‘Special Jury’-Award
Corporate Social Responsibility Association of Turkey
Adres : Kadir Cad. 34,230 to 01 Cibali - Fatih / Istanbul
E-Mail : [email protected]
T : +90(212) 533 65 32 / 12 19 | F : +90(212) 533 57 69
Chairman of the Board of Directors : Serdar Dinler
In order to support sustainable development and social success, to create awareness
for social responsibility and to extend the knowledge of CSR on a national and
international level, the Corporate Social Responsibility Association of Turkey (CSR
Turkey) was founded in 2005. CSR Turkey is CSR Europe’s representative in Turkey.
CSR Europe has a strong network with a total of 34 member states, including 30
European members, and over 4500 member companies. In addition, CSR Turkey is
also a member of the CSR Middle East and CSR Black Sea.
Mission
to create tools, resources and methodologies for business to behave socially
responsible on social, economical and environmental issues so that business can have
a positive impact on the development of the society.
Vision
Being the leading organization in the field of Corporate Social Responsibility both
nationally and internationally.
Our Services
CSR Projects
To help institutions and companies in the private or public sector integrating CSR
practices in the companies’ Strategies or different business areas, we strive for much
cooperation as possible.
• CSR Case Study, Report and Approval
• CSR strategy development and policy-making in Institutions
• Management of CSR practices and Evaluation Services
• CSR Reports for Institutions
• In-house Awareness Training for CSR
CSR Training Courses
In 2008 CSR Turkey in collaboration with Kadir Has University established the
Corporate Social Responsibility Academy. In this context, these are the certified
trainings courses which are given in the university:
• Improvement of CSR Practices: ISO 26000 Certification Program
• Corporate Social Responsibility Weekend Training Seminars
• CSR and Sustainability Reporting Certificate Program
• CSR in-house Training Menu
• CSR Professional Certificate Program
• CSR Student Education Program
• CSR Summer School
International Projects
In collaboration with CSR Europe, CSR Middle East, CSR Black Sea and different
stakeholders in the field of CSR, CSR Turkey realizes international projects and
activities.
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Give and Gain
Respect
Non-Governmental Organizations Days
Employee Volunteering Award
Enterprise 2020 Initiative
Corporate Social Responsibility Solutions Marketplace
TrainEAST Sustainability and CSR Training
Promotion of registered employment in the textile and clothing sector – project
Scientific Investigations and Researches
In order to help the business world managing the implementation of CSR right, the
scientific publications which were prepared to create the CSR infrastructure of Turkey:
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‘The Truly Responsible Business’ Turkish version - 2012
Profitability of CSR Practices
Effects - 2011
CSR Principles in International Trade -2010
CSR Index for Turkey -2010
CSR Map for Turkey - 2010
CSR in International Trade Handbook - 2010
CSR in Turkey Status Report – 2010
CSR Roadmap - 2009
Media and CSR in Turkey - CSR Media Tools Report - 2009
CSR in Turkey Status Report - 2008
Services for Member Organizations of CSR Turkey
Commercial organizations, universities, public institutions and non-governmental
organizations, which have CSR activities or wish to realize CSR activities in Turkey,
can be member of CSR Turkey.
Under the generally accepted understanding of responsibility and sustainability
institutions and organizations have the unique opportunity to develop, implement and
report social responsibility practices, to be a part of the international networks as well
as the participation in national and international award programs.
Name of the Institution : Kadir Has University
Address of the Company : Kadir Cad. 34,230 to 01 Cibali
Fatih / Istanbul
T : +90(212) 533 65 32 | F : +90(212) 533 65 15
The Kadir Has Foundation, which was under the leadership of one of Turkey’s leading
philanthropic businessmen Kadir Has, established the Kadir Has University in 1997.
Kadir Has University, in order to continue the way the deceased founder Kadir Has had
taken, is aiming to include Corporate Social Responsibility (CSR) practices, by developing different perspectives, in all stages of the management processes. Kadir Has
University is employing management strategies, based on social, environmental and
ethical values. In accordance with these strategies, students as well as academic and
administrative personnel take responsibility to support University’s aim to become an
institution which is producing pioneering solutions to problems in these areas on a
voluntary basis. In this context Kadir Has University wrote the Corporate Social Responsibility Report 2012, which it will continue for the coming years in order to develop
itself and to be an example to other institutions.
Within the values of Kadir Has University, one of the valuable projects the University
launched is the ‘Neighbourhood Right’-Project. This application aims to deliver creative and innovative methods to solve problems and fulfil expectations of local people in
the Cibali-Fatih region. This Project was realized with help from Kadir Has University
students, the academic and administrative staff and local people from Cibali. Within
the Neighbourhood Right’-Project, which has a particular focus on stakeholder engagement, the local community helped to carry out sustainable and value-creating
activities in society, economic and environment. Within the scope of this application
health screenings, the improvement of environment and architecture, cinema and theatre performances for the local community, sports, cultural and educational partnerships with regional primary schools and many other activities has been implemented.
As part of the Neighbourhood Right’-Project Kadir Has University is arranging a meeting with the leading members of the Cibali region twice a year, so they can exchange
ideas and opinions and better decide about future activities. This “Stakeholder Committee” is holding regular meetings in order to develop a close and strong relationships with the university, to strengthen the achieved neighbourhood relations and to
contribute the development of the local districts.
In Addition to the project, Kadir Has University also has obligatory “Corporate Social
Responsibility” lessons for its students. In this context, the students enter seminars
which are given by CSR experts under different CSR sub-headings and develop their
own corporate social responsibility projects. After the general CSR lessons, the students organize the Civil Society Days event. Every year in March, this event brings
representatives of non-governmental organizations and the students’ community together. As far as the organizations’ thoughts and principals are in accordance with
their own ideas, the university provides support for students who are willing to take
part in non-governmental organization. In this way, it can be said gladly that every
student studying at Kadir Has University has an active role in working with a nongovernmental organization. The university, which gives great importance to interactive informing about CSR, encourages its students to participate in cultural and social
activities related to CSR and is also hosting the Corporate Social Responsibility Marketplace event in Turkey every year.
Name of the Company : Anadolu Sigorta
Applying Department : Corporate Communication Department
Address of the Company : Büyükdere Cad. İş Kuleleri Kule 2
4. Levent / İstanbul
T: +90(212) 350 03 50 | F: +90(212) 350 03 55
CSR Solution’s brief Presentation
Anatolia is a generous region which has embraced diverse languages, religions and
cultures for many centuries. The cultural wealth originating from this diversity has
given the opportunity to the existence of professions hand crafts. Products of professions passed on from father to son have not only remained as “hand skills” but also
considerably contributed to the local economies for many centuries.
Regrettably, fast advancing technology and changing demand have started to decrease the interest in products which are all art works requiring great skills, gradually
leading to the disappearance of professions and turning it into a current issue.
Named after the land on which it was founded and rendering service to its clients with
the principle “Never Lose”, Anadolu Sigorta – one of the leading insurance companies
in Turkey - decided on its 85th foundation anniversary to launch a social responsibility
project to share this vision with the people of Anatolia who have enabled the company to reach these days.
Within this scope, the company has initiated “One Master – Thousand Masters” project
which would provide the society and individuals with social, cultural and economic
earnings by carrying over the disappearing crafts of Anatolia to the future generations.
Planned for a period of 10 years, the project is being implemented with the technical
assistance of the Republic of Turkey Ministry of Culture and Tourism and in cooperation with local NGOs. Attendees who successfully complete the vocational courses
given by masters and receive their certificates are offered a microcredit opportunity
upon demand. As a result, in ten years 1000 new craftsmen ,who have been trained
by the masters of 50 local crafts, will be presented to the community.
CSR Solution’s Proposal and Content
Anadolu Sigorta announced its 85th year with a social responsibility project.
“One master- Thousand masters” project aims to revive the disappearing local crafts
in Turkey.
In cooperation with the Ministry of Culture and Tourism, the project aims to support
local professions, to transfer the experiences of local craftsmen to younger generations, to create job opportunities for young people and to preserve the local values in
the long run.
There are three parties involved in this project. The Ministry, NGO’s and the company.
The Ministry of Culture and Tourism provides technical assistance and coordinates
the vocational courses in the selected cities. The NGOs prepare the content of the
courses, choose attendees and give education. Anadolu Sigorta finances, communicates and coordinates the project.
In 2010 vocational courses were given in the following cities: Karagöz depict - Bursa,
Meerschaum embroidery - Eskişehir, Edirne work - Edirne, Kutnu weaving - Gaziantep,
Kazaz craft – Trabzon.
Courses given in 2011 were: Lance cloth weaving - Çorum, Silk weaving - Hatay, Stonecutting - Mardin, Horn rake making - Sivas, Niello silver craftsman – Van.
Courses given in 2012 are, Mother of pearl inlaying -Ankara, Kilim and saddlebag weaving –Kars, Glass blowing – Muğla, Pottery – Nevşehir, Hand printing –Tokat.
At the end of the courses a special certificate is issued by the Ministry of Culture and
Ministry of National Education. This certificate is considered for those to be employed
as a reference document as trainer in the courses that are opened by Ministry and
Public Education Centers or other public institutions.
In the 2010-2012 period 15 vocational courses were opened in 15 cities. In this period, a
total of 298 people 138 women and 103 attended the courses. Among attendees there
were students, teachers, artists, sculptors, researchers and clerks etc.
In the frame of the One Master Thousand Master Project, TV channel İz Tv produces special documentaries. Today, four documentaries covering four cities have been
completed and broadcasted on the channel. In 2012, documentaries were produced
for every city.
At the end of the 5th year, a comprehensive exhibition about the project will be opened.
Anadolu Sigorta – as part of its “One Master - Thousand Masters” project, also sponsors the “Living Human Treasures” Award Ceremony which is organized every year by
the Ministry of Culture. The “Living Human Treasures” Award Ceremony is organized
by the Turkish Ministry of Culture and Tourism Research and Development Directorate
for the preparation of Turkey’s National Inventory as part of the Convention for the
Safeguarding of Intangible Cultural Heritage.
Anadolu Sigorta has opened a web site to give information developments regarding
the project (http://www.birustabinusta.com.tr). General information about the project,
press releases, photos, documentaries etc. can be found in the web site.
As a result “One Master Thousand Masters” project has become one of the most know
and creditable project in Turkey, in just 3 years. Anadolu Sigorta received many national and international awards with the project, the One Master Thousand Masters
project was selected as one of the most successful implementations in frame of ProYouth Employment Project for young people in Europe.
Awards :
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For Corporate Social Responsibility Project, Silver Award in “Corporate Social
Responsibility Program of the Year in Europe” Category- International Business
Awards (Stevie Awards) (2012)
For Corporate Social Responsibility Project, Gold Sabre 2012 Awards , The Holmes
Report (2012)
For 2011 Annual Report, Silver Galaxy Award (2012)
For 2011 Annual Report, Silver Medal for the Overall Annual Report, Bronze Medal for
the Printing & Production classifications in Insurance category-ARC Awards(2012)
For 2011 Annual Report, Silver Medal in Insurance Category-LACP Vision Awards
(2012)
Demirkent Award in Social Responsibility Category – Dünya Newspaper (2012)
IZ Awards Corporate Social Responsibility of The Year - Turkish Association of
Advertising Agencies (2012)
Grand Prize of 17. Motif Folk Science Awards (2012)
Name of the Company : Avea
Address of the Company : Abdi Ipekci Cad. No: 75 34367 İstanbul
T: +90(212) 460 15 58 | F: +90(212) 460 10 99
FCBEscola Camp Avea Brought the Notion of Youth Setup to the Agenda of Turkish
Football
Taking 18 young talents to Barcelona for training last year within the scope of the project called “Turkey’s Teenies The World Stars” it conducts through its official telecommunication partnership with Barcelona Football Club in Turkey, Avea also brought the
FCBEscola football camp to Turkey under the name ‘FCBEscola Camp Avea’ with a
view to give them the chance to make their dreams come true.
In June, more than 5000 applications from 7 different regions were made for the
eliminations performed with the support of Turkish School Sports Federation
(TOSF) in Van, İzmir and İstanbul. On 9-14 July in Istanbul, as first part of FCBEscola
Camp Avea, the most talented 120 children qualifying the eliminations got training
from the trainers who prepare the stars of FC Barcelona.
After getting this special training from FC Barcelona trainers at the 1st season camp,
12 sports teachers and trainers have started training their students accordingly at
the new education year. 120 children and 12 trainers have been trained at this 2nd
season of the camp.
After the 1st and 2nd seasons of the FCBEscola Camp Avea, a total of 240 talents
aged 9-14 and 24 trainers had completed their trainings, which were given by the
trainers who usually work with FC Barcelona stars.
Striking details from FCBEscola Camp Avea Project
y 12 out of the 18 young players having attended our ‘Turkey’s Teenies The World
Stars’ project, which was performed as the basis of the FCBEscola Camp Avea,
have been chosen to the Stars National Team. It’s taken for granted that these
children will be in the youth setup of professional football clubs the next season.
y 20 of the players having attended the 1st camp are deemed by the Turkish School
Sports Federation (TOSF) to be among the future stars of Turkish football in the
following 10 years.
y The managers who work for the best football clubs in the Spor Toto Süper Lig have
started following FCBEscola Camp Avea closely. 3 or 4 clubs are willing to pay for
the educational costs of about 10 children at the camp now. This is proposed as a
scholarship. As long as the players go on their football careers successfully, they
will also get the chance to play for these clubs professionally.
y Thanks to FCBEscola Camp Avea project, the FC Barcelona culture has been established in Turkey. This culture and its specific system will help further developing and settling, reaching more and more people like a snowball. The system will
enhence being in full practice in time.
y Practicing what they have learnt from the camp, 2 of the trainers having been
trained at the 1st camp later helped their club Samsun Kadıköy Spor get two degrees, getting a second and a third place, in the U15 championship.
y The fact that there are 2 trainers having attended FCBEscola Camp Avea at Samsun Kadıköy Spor contributed a 50% increase with the number of total enrollment
to the club this year. This increase is important as such schools are one of the most
important revenue items of sport clubs. The income from such enrollments is used
as a source for the needs of the clubs and the players.
y About 40 out of 120 children having participated Istanbul Riva camp in July have
been in close follow-up of professional football clubs. 10 of these children are from
the East and Southeast of Turkey while 30 are from big cities such as Istanbul and
Izmir.
y A team of 16 professional trainers have been assigned by the Turkish School Sports
Federation in order to follow the players at the camp. This team is responsible to
watch the talents attending FCBEscola Camp Avea.
Carles Rexach who discovered Messi attends FCBEscola Camp Avea to watch Turkish talents
The second season of FCBEscola Camp Avea, having been initiated by Avea in corporation with FC Barcelona, the best football team of the world, with a view to train
Turkey’s future football stars, was performed in Antalya on November 12-16. On the
last day of the camp, 120 young talents had the chance to prove their skills to Carles
Rexach, who had discovered thirteen-year-old Messi in Argentina and brought him
to Barcelona Reserve Team. Evaluating the second term of FCBEscola Camp Avea
on the closing ceremony of the camp, Rexach said “There are some really good
and promising talents”. The young talents who attended FCBEscola Camp Avea 2nd
Term got full marks from Carles Rexach, the person who discovered Messi
FCBEscola Camp Avea Second Season camp, conducted with the support of TOSF
(Turkish School Sports Federation) by FC Barcelona, one more time ranked number
one in ‘The World’s Best Football Teams List” evaluated by International Federation
of Football History and Statistics (IFFHS) this year; and Avea, FC Barcelona’s official
telecomunication partner in Turkey, took place in Antalya. The 120 young candidates who qualified at the camp period run on 12-16 November were provided with
a training session at Antalya WOW Hotels Sport Facilities with a view to be the prospective football stars.
The camp was attended by Josep Moratalla, a famous former football player of FC
Barcelona and also one of the current senior technical directors of FCBEscola, and
Carles Rexach, who had discovered thirteen-year-old Messi, referred to be the
world’s best active football player, in Argentina and brought him to Barcelona Reserve Team.
Expressing that as Avea, bringing a triumphant football ecole to Turkey, they share scientific and proven to be succesful methods with talented Turkish youngsters, Avea’s
Corporate Communication Director Füsun Feridun said “Today we feel happy to
have succesfully completed the second camp period of the year. We learnt that 40 of
the children were seen to be very talented and have been paid particular interest by
some professional clubs. FCBEscola Directors stress that this is a far better number
at the second camp period. The reason why Carles Rexach, the person who discevered Lionel Messi and brought to FC Barcelona attends the camp is to see such talents. And this point shows that the ecosystem we have established reaches the goal.
Within this ecosystem we provide the young candidates in search for better skills
with equal oppportunities. Through our project, we take football played on streets to
a cultural linkup between countries”.
Turkey’s young talents got full marks from Carles Rexach who discovered Messi
The 120 younsters who were trained by FC Barcelona trainers at FCBEscola Camp
Avea for a week had the chance to show their skills to Rexach at the end-of camp
match. Stating that they showed their concern about the camp and Turkish football
comimg to Turkey, Carles Rexach said while evaluating FCBEscola Camp Avea: “We
saw that the children trained at the second season of FCBEscola Camp Avea are both
talented and keen on football. There are some really promising talents among them.
They are very ambitious and passionate. The FCBEscola camps, which set an example to the whole world, are crucial in that they provide the children with the privilege
of experiencing and learning the FC Barcelona model. At the camps, the values that
represent FC Barcelona such as tolerence, respect, cooperation, friendship, citizenship
and honesty are promoted to the children.”
At the speech he made at the closing of the camp, Rexach advised the chilren; “If your
goal is to be a football player, you should go on working and look to future, and be
self disciplined keeping in mind that you can win only when you act as a whole team.”
And Xevi Marcè, FCBEscola Director who also came to Turkey for the closure of
FCBEscola Camp Avea together with Carles Rexach told the children; “You have completed a very fruitful training period. From now on, nothing will be the same as before
for you. What matters most about football is if you like playing or not. This is what
stimulates the success and takes you one step forward. It is also the factor behind the
success of FCBEscola”.
Underlining that FCBEscola Camp Avea is the only official project they conduct in Turkey, Josep Moratalla said; “Last year we reached 18 thousand children in 22 countries
all over the world. Half of the players who won the world cup in 2010 in the Spanish
NAtional Team were from these schools. And also half of the players now playing for
FC Barcelona are from such teams. And now by means of the ptroject we are conducting with Avea in Turkey, we provide the promising youngsters with FC Barcelona training. We plan to work with Avea long term within the scope of such camps where we
practice the official training program of Barcelona Football Club”.
Name of the Company : Aydem Electricity Distribution Company
Applying Department : Corporate Communication and Training
Department
Address of the Company : Adalet Mah. Hasan Gönüllü Bulvarı No: 17/A
P.K. 15 20130 Denizli
[email protected]
T: +90(258) 296 70 24 - +90(258) 296 70 26 | F: +90(258) 296 70 18
Who is AYDEM ?
Aydem Electricity Distribution Company is a private sector electricity distribution and
trade service that started its operations in the Denizli, Muğla and Aydın regions on
the 15th of August 2008 after legal regulations and licensing carried out by a private
distribution company. Aydem has over 1.5 million subscribers in the Electricity distribution service.
Aydem’s Approach to Corporate Social Responsibility
Aydem’s primary objective and target is for a safe, continuous, high-quality electricity supply to fulfil and satisfy offices, customers, employees, the local community and
their partners. They have a people centered approach and aspire to increase the quality of life and life-work in the region. Their success can be seen from Aydem’s increasing customer satisfaction, their technical and economic performance, development of
the electrical system and increasing service quality.
Aydem carries out its corporate social responsibility by playing a primary role in increasing the quality of life in its area, through being aware of diversity, of economic,
social and environmental sustainability. Aydem volunteers and operates in the community and the environment by contributing to the issues related to implementing
corporate social responsibility, social, environmental, economic, and ethical responsibilities and aims to increase social welfare and sustainable development.
Scope of Corporate Social Responsibility Studies of Aydem
Aydem’s corporate social responsibility activities are carried out mainly in two areas:
firstly environment and natural life oriented work in and around the Aydın, Denizli and
Muğla regions and secondly social development-oriented studies.
The studies focused on the environment and natural life, are for raising awareness of
environmentalism, conservation and development of natural life, in Aydin, Denizli and
Muğla.
The studies focused on social development, are especially about contributing to improving the quality of human resources in the region by giving financial support in the
field of education.
Aydem works in cooperation with non-governmental organizations, public institutions
and carries out the work of corporate social responsibility in these areas.
Aydem’s Corporate Social Responsibility Projects and Studies
Storks should not die
Migratory birds in the region of Aydem, mainly storks, use electricity poles to nest in.
Local people intensively noticed stork people in this area, so our task was to investigate the reasons for the stork deaths. We discovered that they were caused by stork
nests being in contact with live electricity lines and power cables. To end stork deaths
caused by power lines, Aydem investigated similar applications in the world, and asked
for support from environmental organizations and universities. Ege University in cooperation with EKODOSD designed platforms on which storks could build their nests,
which are protected by insulation materials and in safe distance from electrical currents. Pilot projects were carried out in regions where storks were highly populated.
After good results in the village of Avsar, Söke Aydın Province, potential nest nests
points within our region were identified. Prior to the next migration season, 1200 platforms were built.
Since then, Storks in the region have begun their lives in a safe environment due to
Aydem’s endeavours. Aydem’s ‘Storks should not die’- Project, which was initiated in
2009, continues to accelerate.
Conclusion: Thanks to the insulation work and safe platforms close to 5000 storks
continue to live their live in the area. Customers and non-governmental organizations
in the region have stopped reporting stork deaths due to electric cables and the death
toll has dropped to about 50 deaths per year. Electrical service interruptions due stork
deaths no longer exist.
Every year Aydem participates in the stork festivity in Bursa, which is an important
part of the implementation of “Community awareness and communication” in the international arena. To ensure that the transfer of environmental consciousness. In the
the Denizli, Aydin, and Mugla provinces, Aydem also organizes exhibitions for photographers in the local community and uses their perspectives.
Information about Forest Prevention and Global Warming
Aydem carried out a series of training sessions in collaboration with Theme Forest
Foundation and regional offices, in order to prevent fires that could result from energy
transmissions lines and thus protect forests.
A project was developed to eliminate this risk of forest fires in areas where electricity
cables and power lines run through areas with large amounts of trees. Trees, which
could create the possibility of a fire, are trimmed to prevent forest fires by providing a
clear path for power lines. In this Area, Seminars and practical trainings were given to
Aydem field teams by the experts of the Department of Forests. They thought them
how to perform trimming activities without harming the environment and trees, for
example under what circumstances, when and where trees should be trimmed, the
tree structure etc. …
Alongside of the project, an important series of training took place with the TEMA
Foundation. In Primary and secondary schools and in village cafes in the region, information seminars were given through TEMA Foundation Volunteer Instructors about
forest fires, erosion, and global warming. With technical and financial support provided by Aydem 24 Primary and 12 Secondary Institutions, one university, 42 village
cafes, hundreds of people, had achieved access to special educational information.
Forestation for a Greener Environment
Aydem, in collaboration with Regional Directorate of Forestry, performs projects for a
greener environment. In its first phase of this collaboration, thousand saplings were
planted. By planting many trees, Aydem has made the roads, connecting the neighbouring provinces of Denizli, greener. In an area of two miles long - over a 30 thousand
square meters - three thousand seedlings were planted by Aydem.
Name of the Company : BASF Türk Kimya San. ve Tic Ltd Şti.
Address of the Company : Mete Plaza, Değirmenyolu Cad. Huzur Hoca
Sok. No: 84 Kat: 7, 9-18, 34752 İçerenköy - Ataşehir / İstanbul
E-Mail : [email protected], [email protected]
T: +90(216) 570 35 78 (Aslı Çelikten) | F: +90(216) 570 35 79
World’s leading chemical company BASF’s Kids’ Lab Project which aims to make children love chemistry started its activities in Turkey in 2011 at mostly visited shopping
malls. The activitiy continued in İstanbul Modern arts Museum in 2012 with free participation of 6-12 year old children. The project aims to increase kids’ interest on science
with funny and informative chemistry experiments.
World’s leading chemical company BASF has started the global Kids’ Lab activity in
Turkey with the celebrations of 2011 - United Nation’s International Year of Chemistry
which is the centenary of Marie Sklodowska Curie’s discovery of radium and polonium
elements .
The Project which attracted attention globally started in shopping malls in Istanbul,
Turkey. Between August 4-14, 2011 the activity was held in İstinye Park Mall which is
one of the biggest shopping malls with many daily visitors. Kids participated the funny
experiment sessions conducted every hour. In October 22-23 and November 26-27,
the activity took place in Palladium and Kanyon shopping malls which are the most
popular ones in Asian and Anatolian sides of Istanbul. Project continued to meet children in 2012 at Istanbul Modern Arts Museum and reached over 5000 children until
today.
This project aims to make 6-12 year old children to experience chemistry in more detail
by touching and observing. Children get Kids’ Lab prizes after they finish the interactive experiments with the help of their trainers. They learn where chemistry is in our
lives by funny and informative ways with the help of several experiments like water
storage – how to use water and how to conserve it.
In the upcoming period, children will have the chance to conduct new experiements
in an entertaining environment to improve what they’ve learnt in schools and will gain
new vision in the field of science.
BASF acts in a responsible way by knowing the importance of education and highlights the fact that today’s children are tomorrow’s intellectuals and leaders.
Kids’ Lab Project which gained attention from media is available on Facebook with approximately 6000 followers. (http://www.facebook.com/BASF.KidsLabTurkey?ref=hl)
Name of the Company : Bilim Pharmaceuticals
Applying Department : Bilim Pharmaceuticals Community Volunteers
Address of the Company : Maslak Mah. Sümer Sok. No: 4 Şişli / İstanbul
T: +90(212) 365 16 68
The most precious present that could be given to a university student, who is about to
graduate, is a career and development opportunity. Bilim Pharmaceuticals Community
Volunteers hit the road with the following idea:
“If we had received basic talent training during our college years from Professional instructors after entering business life who make significant contributions to our
achievements in the private sector, we would be one step ahead in our journey!” - and
created this opportunity for the university students in the eastern parts of Turkey.
“My Career Is In My Hands” congress, which has been organized by Bilim Pharmaceuticals Community Volunteers continuously for 5 years, researchers and professional
voluntary instructors of Turkey, who are experienced in their own areas, provide fullday trainings with certification for a period of 4 days in order to be a role model for
young people and to make sure that they begin their careers one step ahead.
The fifth of this event, which is a candidate to be the largest personal development
congress of Turkey with 21 different training programs and 49 sessions, was organized
at Fırat University in Elazığ. There are solutions that make a difference through volun-
teering in every detail of the project, which was applied fully based on the principle of
volunteering. The congress is organized with the purpose of producing solutions for
the problem of insufficient participation of young people in employment in our country where the unemployment rate among young adults is around 18%. The congress
aims to support university students particularly in Anatolia in their career planning, to
create a role model, to improve students’ knowledge and talents, to help them create
their visions and to make sure that they begin their career one step ahead.
We voluntarily offer “My Career Is In My Hands” personal development congress to
junior and senior class students who actively get ready for the business life in order to
contribute to quality education in Turkey. We especially aim these students to guide
them in reaching their dream companies and positions while making their career plans.
Within the scope of this congress students can choose 4 or 5 different certified trainings, from volunteer tutors that train professional working in sectors like telecommunications, automotive, medical, finance, etc. The sessions include individual leadership,
team builgind and management, personal behavioral modeling, body language and
individual image, CV writing, tips for successful interviews.
There are solutions that make a difference through volunteering in every detail of the
project, which was applied fully based on the principle of volunteering.
The project is unique, because…
• No company is promoted. The purpose is not to collect applications, to promote
the company by a booth or to distribute promotional materials. The only purpose
is to offer a training or development opportunity to the juniors and seniors from
any faculty and any department who attach importance to their personal development.
• The coordination team, which is comprised of Bilim Pharmaceuticals Community
Volunteers, as well as all academicians and university representatives, assistants
and all companies that provide logistics services, voluntarily contribute to the project.
• For the first time, Turkey’s 21 leading companies contribute to a community investment project that is carried out by the volunteers of a company. At the end
of the congress, students get a special internship opportunity in these companies,
thanks to the unique and creative solution offered in the congress.
Anatolian University in Eskişehir in 2008 as a pilot project where a total of 60 students
participated in 2-day trainings. The student who wrote the most successful career target was offered an opportunity to make internship on salary at Bilim Pharmaceuticals.
Later. The congress was regularly held every year: at Erzurum Atatürk University in
2009 and at Kayseri Erciyes University in 2010.
With the increase in the number of voluntary instructors and the strength of the fact
that the project has become a brand, a decision was made in 2011 to organize a more
comprehensive congress at Dicle University in Diyarbakır which will last for 4 days.
Kariyer.net became a sponsor of the congress and provided technical support to students from the receipt of their participation applications to the internship process.
Bilim Pharmaceuticals Community Volunteers and voluntary students from the university promoted the congress by opening booths in all faculties of Dicle University.
Moreover, voluntary students participated in trainings, becoming well-equipped with
respect to effective communication. As a result of all these efforts, The 4th congress
held at Dicle University in Diyarbakır became a source of light for more than 1,600
students to begin their careers one steap ahead. Moreover, 21 companies that are
members of the Corporate Volunteer Association supported the project by providing
extra quota for interns.
The fifth congress organizes in Elazığ Fırat University in 2012 set the record with 18
professional tutors, 21 different trainings and 49 sessions. Addition to previous years’
program with the request of university admission, special sessions for faculty were
held like “Effective Presentation Skills”, “Dealing with Personal Behavior Patterns,”
“Conflict Management” in order to contribute to their career development
Providing Students with a unique and special internship experience…
Students who followed the whole program for 4 days and applied for internship by
writing their CV’s, had the chance to follow an internship program which is provided
by members of Corporate Volunteer Association who are the leading companies of
Turkey. Students who are offered such a special internship opportunity also get the
chance to participate in a development program that is based on the principles of the
mentorship program.
The mentee training is provided by Çağlar Çabuk, one of our volunteer tutors. Members of the Corporate Volunteers Association which is comprised of Turkey’s leading
companies identify voluntary mentors among their professional employees. Following
a 30-day special development program, interns are also paid salary during this period.
Students’ accommodation and travel costs (from and to Diyarbakır) are also covered
by these companies. The students will also get the chance to participate in social
activities in their cities of presence with their mentors within the scope of special development programs.
According to the results of the survey, 93.4% of the students mentioned that the congress contributed to their personal development and that they would make use of
such information in their careers in the future. Companies that support us with respect
to our internship process and the internship quotas offered to students by the companies are as follows:.
Students Who Are Assigned in the Congress Are also Volunteers
Volunteer students work actively throughout the congress. They inform the students
in the booths situated in faculties and they are responsible for the attendance lists at
the entrance of the sessions. They also assist the tutors during trainings. Volunteer
students are awarded with a special Individual Leadership training, on the last day of
the congress
Project Teams Reinterpret Voluntarism
Bilim Phamaceuticals Community Volunteers project team begins its efforts 6 months
before the congress. The coordination team intensively collaborates with the university in the entire process, from negotiating with the university president to organizing
a promotion cocktail for academicians, from all banner and brochure-related efforts to
the coordination of instructors who participate in the congress. Volunteers who work
around the University is responsible for organizing the transfers of the tutors from the
airport to hotel and to university, catering organizations and logistics.
“The Most Creative Project” Award
‘Awards from the Heart 2011’is held for the fifth time by the Corporate Volunteers Association this year and in which the projects of Turkey’s most active companies in the
area of volunteering compete. The factors that brought the “The Most Creative Project” award are the momentum that the congress has gained since the first organization and the fact that it has positively affected large masses.
The next targets of the Personal Development Congress entitled “My Career is Under
My Control”…
As you go from West to East in Turkey, you can see from data that the equality of opportunity in education and employment deteriorates. Our next target is to increase
the employment of young jobless adults and to facilitate the increase of investments
by raising the level of social awareness in the Eastern parts of Turkey through young
people, who we have contributed to the personal development of.
Our targets are to:
• increase the number of voluntary professional instructors;
• find a voluntary company that can perform the inventory practice in order to make
sure that students can see their strong sides and sides that are open to improvement; and
• ensure that students benefit from professional online trainings in addition to classroom training.
Name of the Company : Çalık Yedaş
Applying Department : Corporate Communication Quality and Training
Department
Address of the Company : Mimar Sinan Mah. Atatürk Bulv
No:190 Atakum / Samsun
T: -90(362) 311 43 15 | F: +90(362) 400 42 01
Brief Presentation of the CSR Solution
NAME of the PROJECT:
About the ‘RE-SPARKING OUR ENERGY’-Project:
Çalık Yedaş, which has decided to transform corporate social responsibility and adopt
it in the company culture, has made some studies about related issues such as corporate briefings by top management, electronic survey for all employees, workshops for
managers, field work based on observations and interviews in 5 cities (Samsun, Sinop,
Ordu, Çorum and Amasya). The results and/or data, which were collected in previous
studies, have been analyzed and evaluated and thus have formed the 2012-2015 CSR
map.
In this strategic roadmap of Çalık Yedaş’s CSR activity, economic, environmental and
social areas are concretized and the below defined studies have been planned.
Targets of the “RE-SPARKING OUR ENERGY” Studies
x Contacting with regional/local economy
x Supporting the regional/local economy
x
Supporting current companies’ and entrepreneurs’ development by Çalık Yedaş’
mutually interacting with regional economic ingredients. With the help of possible
corporate responsibility studies, the goal is to make a positive impact to region’s
economical development, and thus regional company’s development, increasing
the entrepreneurship and product potential positively both directly and indirectly.
The stakeholders which we communicate with “RE-SPARKING OUR ENERGY”: Small
and Mid-scale companies, women, entrepreneurs, young people.
In accordance with this above approach, the below actions are planned:
x
x
x
x
Building an online sales and marketing site called “Women’s Exertion Mart” to actuate currently inactive labor potential of women in the region to contribute in aid
of regional economy.
“Regional Economy Meetings” which aim to coach region’s small and mid-scale
companies about increasing the productivity and performance, and sustainable
growth and competition.
“The Best of Work Is On You, Energy Is On Us “-Project, which aims to support and
award qualified workforce and manufacturing processes.
“Energy Consultants Are Coming”-Project, which supports central-Black sea native youth being cultivated as energy consultants. Considering the region is becoming an energy projects centralized area which opens way to more employment
for young people.
The RE-SPARKING OUR ENERGY” Studies aim is the companies’ identity to be
matched with the habitat that the company exists, with the help of Çalık Yedaş’s natural, cultural and historical environment studies. In accordance with defined approach
the following actions are planned:
x
x
x
x
“Enlighting Our Culture” project which aims to get attention to local traditional
arts which are almost extinct and supporting sustaining living artists of those arts.
“Enlighting our Heritage” study, focusing light on studies regarding regional historical heritage and archaeological field studies, aiming to support studies in this
area in order to develop tourism potential.
“Enlighting Our Environment” project which both aims to get attention to region’s
environmental richness and supports the protection-development projects.
“Preserving Ruddy Duck” Project in order to preserve and improve local habitat
and wildlife, and to focus light on endangered endemic species.
The RE-SPARKING OUR ENERGY” Studies aims are making Çalık Yedaş’ internal and
external stakeholder’s individual energy to use more effective, supporting the energy
and energy saving projects which leads to more awareness. As an addition try to
canalize the surplus, which will be gained from previous explanations to energy performance and productivity. According to this issue, the following actions are planned:
x
x
x
x
x
“Çalık Yedaş Energy Truck” which is mobile that will help people who live in this 5
cities to understand correct and functional usage of energy.
“Customer Relations Seminars” which aim to inform their suppliers which contact
with the customers.
“Youth Invents the Future” project which aims to support young people to create
new projects in energy field.
“Let’s Use Our Energy Effectively” project which helps to get new trainers, mostly
women, who will later train the stakeholders.
“I Use my Energy Right” project which helps primary school students to realize
their own potential and effective usage of their potential.
Proposal and Content of the CSR Solution
While creating the CSR application plan the following issues should be principally
considered:
x
x
x
x
x
Addressing to each of the economical, environmental, social areas in equal emphasis and in planned manner.
Reaching each area as leveler and respecting local communication.
Reaching all stakeholders with a context which leads to added value and footprints which will remain.
Using the company’s CSR budget effectively such as covering each area.
Addressing to meet company’s GRI indicators improving over time.
Predicted Improvement results of Çalık Yedaş CSR Projects that are targeted:
Economical Area
x Directly creating economic value.
x Making local population joining the business life.
x Facility investments for public benefit.
x Defining economical effects.
x Energy functionality and saving.
x Decreasing energy consumption.
x The effects of operation on local population.
x Support to develop public policies.
x Implementation through customer satisfaction.
x Respecting and connecting code of conduct.
Environmental Area
x Describing the environment/economy transaction.
x The environmental relationship of direct and indirect energy consumption.
x Saving and efficiency of energy.
x Protecting biodiversity.
x Protecting natural life areas, wetland and water supply areas.
x Saving and getting attention to wildlife species which are in danger of becoming
extinct.
x Attracting notice to the importance of environment saving investments and supporting.
x Measuring and evaluating the effects of operations to local community.
Social Area
x Creating direct economic value and new business areas for local community.
x Facility investments for the public interest.
x Direct and indirect energy consumption.
x Energy performance and saving.
x The attempt to decrease energy needs and energy consumptions.
x
x
x
Decreasing negative environmental effect.
Environmental protection investments.
Evaluating and measuring the effects of operation to local community.
Name of the Company : Doğan Organik Ürünler San. ve Tic. A.Ş.
Address of the Company : Burhaniye Mah. Kısıklı Cad. No:65
676 Üsküdar / İstanbul
T: +90(216) 556 91 82 | F: +90(216) 556 93 95
Established in 2002, with the objective of transforming Kelkit and its surrounding area
into a center of organic dairy and livestock farming, Doğan Organik Ürünler Sanayi ve
Ticaret A.Ş currently operates Kelkit Organic Dairy Farming Operations (Kelkit Organik Süt Sığırcılığı İşletmesi), with nearly 100 employees and a total of 100 contracted
farmer families – of which 80 are engaged in agricultural farming and 20 are involved
in livestock. With an approximate annual production capacity of 10,000 tons obtained
from 2,900 certified organic cows (1,400 owned by the company, and the remaining
1,500 owned and cared for by contracted farmers), Doğan Organik is Turkey’s singlelargest organic milk producer.
The company is a Doğan Group of Companies (Doğan Şirketler Grubu Holding A.Ş.)
affiliate. Kelkit, home to the Organic Dairy Farming Operations, is a township within
the administrative jurisdiction of the city of Gümüşhane, and is where Honorary Chairman Aydın Doğan was born and raised.
In this region, with its long, cold winters and where conventional livestock farming is
the primary job choice for residents, production had been carried out through outdated methods and was for the most part off the books prior to 2002. The region
was failing to create sufficient value for the national economy, and at the same time
was losing its younger population to larger cities via migration. Against this backdrop,
Doğan Organik initiated projects designed to yield economic, social and environmental improvements for the purpose of contributing to the sustainable social and economic development of Kelkit and its surrounding areas.
Located in northeastern Turkey, the Kelkit Basin was, at the turn of the 21st century, an
area deprived of a labor force and an entrepreneurial spirit – the result of a complete
lack of industrialization due to the Basin’s high elevation, insufficient livestock farming
conducted with outdated methods, and a significant rate of urban migration. On the
positive side, the fact that industrial production had never been established in the area
meant that the land was pollution-free, and thus in 2002 the Kelkit Basin was selected
by the Ministry of Food, Agriculture and Livestock Farming as one of the pilot regions
for organic farming.
At the time of selection, harmful chemicals and intense production techniques, utilized in agricultural and livestock farming since the early 1980’s in the name of boosting production, had led to a rapid breakdown of the Earth’s ecosystem to an unsustainable level in terms of environmental and human health. It was at this point that
organic farming rose to prominence as a new production system that could provide a
better future.
Following ground-breaking on its facilities, Kelkit Organic Dairy Farming Operations
commenced in 2003 with 600 pregnant Holstein heifers in the first year. The next two
years were spent adapting to the area, gaining experience in organic dairy production,
and creating a market for the facility’s forthcoming organic milk.
In 2005, an organic certificate was granted by IMO, an accredited EU certification and
control entity, and Turkey’s first-ever organic milk was offered to the domestic market
in July of the same year. Pınar Süt, one of Turkey’s leading food groups, began producing Pınar Organic milk and dairy products using raw milk obtained from Kelkit Organic
Dairy Farming Operations.
Meanwhile, a contracted agricultural production project was launched and a partnership model was established with feed-producing farmers, leading to implementation
of a contracted organic dairy farming project. The region’s residents were offered
classes, practical training and support in the form of shelter renovations and equipment, thus enabling them to actively participate in production.
As production increased towards the end of 2010 -- via both the Operations Center
and the contracted farmers -- Doğan Organik moved beyond supplying the market
with raw milk and began offering its dairy products to consumers under the Mlife label, a brand that the national supermarket chain Migros created within the healthy and
organic products category.
Among Doğan Organik’s medium-term goals are establishing its own store brand and
commencing red meat production, as well as building an organic feed facility, livestock facility and an integrated milk and meat facility.
Responsible Operations:
Kelkit Organic Dairy Farming Operations exercises responsibility at every turn. The
company creates solutions for economic, social and environmental needs through development of creative and innovative business ideas, and it acts in unison with all of
its shareholders. The company’s fundamental goals are:
• Create employment and prevent further migration by organizing and educating
the residents of the region and integrating them into the economy
• Offer the highest-quality organic animal products to the end-consumer
• Develop fertile land for future generations
• Establish a proven sustainability model for Turkey’s burgeoning agricultural economy
To follow is an examination of the various aspects of Doğan Organic Dairy Farming
Operations:
Stakeholder Participation:
The Doğan Organik enterprise is best described as a multi-faceted team consisting of
farmers, public enterprises, advisors, an international certification and control entity,
representatives of higher education institutes and food/retail sectors, all working together towards the development of a specific region and under the leadership of the
private sector. The company collaborates with the following institutions:
Gümüşhane Governor’s Office
Gümüşhane City Farming Office and Township Branches
Gümüşhane University Kelkit Aydın Doğan Vocational College, Department of Organic
Farming
Ziraat Bank Headquarters, Office of Agricultural Banking
United Nations Development Program (UNDP)
Aydın Doğan Foundation
Institut für Marktökologie GmbH (IMO)
Pınar Süt A.Ş.
Migros Ticaret A.Ş.
Metro AG
Environment and Animal Welfare:
Doğan Organik engages in processes that are respectful of all ecological and wellness
requirements inherent to organic livestock farming and feed farming. The primary objective is ensuring a healthy operation across the entire chain of participants: the soil,
plants, animals and humans. The company does not use synthetic pesticides, fertilizers, preservatives, genetically modified organisms or radiation methods in the course
of growing its organic feed. Also, when combating disease, pests and weeds, biological methods are always employed as opposed to synthetic/chemical components.
The company places a high priority on animal welfare. All animals have access to outdoor roaming and open space, and the number of animals per area unit is organized
in a manner that yields the necessary fertilizer for agricultural production.
Development of Skills and Competencies:
Awareness programs for area residents, as well as classroom and practical training
programs that provide technical and social know-how for members of contracted
families, have been in place since 2003 (Organic feed production, milking, shelter
system, fertilizer management, etc.). Currently, such programs are attended by men
and women from villages around Gümüşhane, Erzincan, Erzurum, Kars, Van, Iğdır and
Bayburt.
Kelkit Aydın Doğan Vocational College -- which was built with support from the Aydın
Doğan Foundation, is situated within the same Group that the Company is affiliated
with, and was donated to Gümüşhane University -- features Turkey’s first-ever organic farming department, which includes a laboratory and an R&D center dedicated
to organic farming products and methods. Currently boasting the most advanced
organic farming department among 44 Turkish universities, the Vocational College
offers its curriculum in English and employs foreign English instructors through the
Foundation’s support. Students receive internship opportunities, as well as expertise,
equipment, and planning/monitoring support from the company. Currently, 8 out of
every 10 students haves completed their internship program here. Additionally, Doğan
Organik holds scientific events through collaboration with Gümüşhane University and
the Foundation; the first-ever organic livestock farming convention was held in 2010.
In 2006, the enterprise was included in the “Linking Eastern Anatolia to Progress”
project of the United Nations Development Program. From the time contract farming
was first initiated, the enterprise has provided implementation support for area residents on the topics of agricultural efficiency, rural development, organization, budgeting, purchasing, contract management, monitoring and evaluation.
Sustainable Socio-Economic Development:
Our venture can be classified as both “pioneering” and “sustainable”. It is pioneering
because it represents the very first organic milk production in Turkey and it is sustainable because:
• It meshes with the region’s basic economic activity, livestock farming, which was
the region’s main activity in the past
• Family constitutes the project’s core: in order for a farmer to be eligible to sign a
contract, at least one other family member must work (i.e. any children who have
reached employment age, and/or spouse)
• Demand has been created for the milk produced. Rather than killing time at the
local coffee houses, the farmers work 12-hour days to produce milk, which they sell
on a daily basis
• Since being organic requires registration, each and every production activity is
registered. This creates tax revenues for Turkey’s economy, and allows farmers to
track their costs via these records
• The farmers’ herds are given periodic blood tests to prevent disease/epidemics
(which is one of the Turkish livestock sector’s biggest problems), and over time
they become free of disease through regular vaccination efforts
• In addition to the farming jobs created, a support structure has started to emerge
(veterinary medicine, milk collection, joint planting and harvesting, maintenance
and repair services, etc.). Furthermore, farmers have begun recruiting seasonal
workers for additional manpower during the busy planting and harvesting seasons, a practice which bolsters the income of the regional population
• Thanks to the many benefits offered by organic production, and the fact that it
generates regular earnings, the number of farmers wishing to take part in the
project has steadily increased and in neighboring cities, parents are encouraging
their children to study agriculture and livestock. Thanks to the Kelkit Aydın Doğan
Vocational College Department of Organic Farming, Kelkit is becoming a popular
place for a young man or woman to pursue an education.
• Now that they’re receiving a steady income, contracted farmers have come to enjoy the process and the increased respect provided to them. They can start dreaming once again and setting goals that turn these dreams into reality.
• A complex farm structure capable of producing at EU standards has been created
and is now thriving in a relatively underdeveloped region of Turkey
• The system provides for continuous growth. As new farmers join the process, existing farmers can increase their capacity.
Health:
Organic standards require processes that respect the environment and the cycle of
life. They take into account soil quality, animal welfare, and human health as an integral
whole. Rather than striving to increase the quantity of milk generated by an animal,
they seek to increase the quality of milk.
Milk from Doğan Organik Ürünler, with accredited certification from the EU and organic certification from IMO (the control organization), is a healthy and reliable product,
one that is devoid of pesticides and uses no GMOs, antibiotics or hormones at any
production stage. Nutrient values are higher than conventional milk products, while
total bacteria count is considerably lower than the legal limit.
Name of the Company : Doğuş Holding A.Ş.
Applying Department : Applying Department Corporate
Communication Department
Address of the Company : Huzur Mah. Maslak Ayazağa Cad. No:2
34396 Şişli / İstanbul
T: 0(212) 335 31 09 | F: 0(212) 335 29 54
To consolidate corporate responsibility practices of all Doğuş Group companies, each
operating in different sectors and different business areas with different stakeholders, in a single report in accordance with GRI standards and to expand Group’s CSR
approach to all Group companies.
Doğuş Group aims to create value for its stakeholders by integrating Corporate Sustainability awareness, which is one of its main business principles, into its core business. The ‘Corporate Responsibility’ understanding of the Group is based on being
sensitive to the community expectations while generating awareness to support the
community, ecological environment, economic development and sustainable development through its products and services. Doğuş Group intends to disseminate this
understanding to its social stakeholders by creating awareness in economical, social
and environmental matters through various communication platforms for solutions.
Doğuş Group believes that corporate responsibility requires a holistic view, and a responsibility perception and understanding that need to be integrated into all business
processes of entities. Corporate responsibility is a way of doing business and a process management that involves all operations of corporations.
Doğuş Group signed the United Nations Global Compact (UNGC) in 2007 underscoring the importance it attaches to transparency and accountability. Thereby it became
part of the largest corporate social responsibility initiative, which enables a platform
for cooperation in human rights, labor standards, environmental standards and fight
against corruption.
The Group annually releases a comprehensive report based on its activities in the
corporate responsibility area and shares it with its stakeholders both in written and
electronic formats through its website. This is both due do its commitment to UNGC,
and also a necessity for transparency, which is the one of the key principles of corporate responsibility.
Through the ‘Corporate Responsibility Report’, which has been released annually since
2009, in line with international standards, Doğuş Group shares its performances and
progress regarding social, environmental, ethical and economical responsibility to all
its social stakeholders.
2011 the Corporate Responsibility Report was prepared in line with the global reporting framework Global Reporting Initiative (GRI) and has been recognized at C reference level after an evaluation by GRI. With this report, the Group became one of the
first groups in Turkey that release its report according to GRI framework. The report,
which was released with the public in May 2012, covers the corporate responsibility
approach, strategy and management of Doğuş Group together with its performances
and commitments.
The Corporate Responsibility Report of Doğuş Group not only covers the related activities of the Holding company, but also includes the performances of the Group
companies. After a long preparation process, the data from all Group Companies is
consolidated and the Group’s Corporate Responsibility strategy serves as a model for
the companies operating under the Group. The output of these efforts is published
within the Corporate Responsibility Report in a consolidated way.
The report preparation process includes all Group Companies and requires a long and
intensive working period. There are employees in the Corporate Communications Department responsible for this study both at Doğuş Holding and in other companies.
Although they work at different locations, the whole team continuously communicates and is in full coordination. The Corporate Responsibility Report of Doğuş Group
not only covers the activities of the Holding, but also all Group Companies.
As part of the work, which starts months before the release, the related units in Group
Companies receive a survey covering one year, prepared in line with the GRI criteria.
The data from the teams is collected and assessed and the input, provided by the
Group Companies, are consolidated by the Corporate Communications Department
of Doğuş Holding. The Group is also supported by professional consultancy firms for
the content. Uttermost importance is attached to the preparation of the report in the
best and most comprehensive way.
In 2011, Doğuş CSR Team, consisting of representative managers of all Doğuş Companies, assessed the CSR priorities, Group strategy and vision, and also worked on integrating the CSR strategies of Group Companies with the Doğuş Group’s CSR strategy.
Within this context, the first Group Stakeholder Panel and strategy workshop were
conducted. This work was an important first step to harmonize the understanding and
progress of the Group companies regarding corporate responsibility.
For the 2012 Corporate Responsibility Report, informative meetings have been organized with all related Holding departments, senior management and the managers who
are in charge with CSR management of the Group Companies. These meetings have
been held together with the supporting professional companies. Participant department and companies received GRI criteria related to their functions and/or companies. Within the framework of these criteria, joint assessments of the conducted work
have been made and the areas for improvement have been identified to initiate activities for performance improvement.
Releasing a Corporate Responsibility Report that covers the performances of over 150
companies in 7 sectors in line with GRI standards, focusing in Group’s CSR strategy
and the five main priority areas developed within this strategy, is the most important
CSR solution of Doğuş Holding and hence demonstrates its success in this field.
Doğuş Group’s corporate responsibility strategy has been declared in the Corporate
Responsibility Report:
‘To support economic, social and environmental development and increase the level
of prosperity by creating innovative and sustainable business models in every sector
and region in which we operate as a Group’. As mentioned in the report, the respon-
sibility areas of Doğuş Group are identified under five heading: economy, employees,
community engagement, environmental impact and stakeholder engagement.
For the ‘Economic Impact Area’, the report covers the economical performance of
Group Companies including actual new investments, growth in total assets and contribution to Turkey’s total tax income. Equality of Opportunity, which is created by the
diversity clause in employment regarding sex, religion, language, race or disability,
strongly supported by the Group, is mentioned in the ‘Employee Engagement’ section of the report. The Group adheres to Global Principles for Labour Conditions and
commits to a safe and healthy working environment and all related labour regulations.
Doğuş Group Works with the principle of ‘giving back to the community’ and treats
the local community as a key stakeholder. The ‘Community Engagement’ practices include employee volunteerism activities and awareness campaigns in addition to community engagement programs and sponsorships.
Doğuş Group especially values environmental awareness and protection of ecological
environment, and commits in the Corporate Responsibility Report to continue with
this awareness, to support awareness programs and to include its employees in this
process at every stage of its operations. The Group summarizes this approach in four
sections: Environmental Awareness, Energy Efficiency Programmes, Waste Management Strategy and Programs, and Water Consumption within the Group. In addition,
Doğuş Group shapes its relationship with ‘Stakeholders’ with its principles based on
transparency, accessibility and equality principles.
Corporate responsibility strategy and corporate sustainability performances, collected under these headings, are recognized Group-wide as an important perspective,
management style and strategic priority. Different Doğuş Group Companies take pioneering steps in their own segments. One of the most important developments in this
area is the commitment of Doğuş Otomotiv to UNGC Principles in 2010, followed by
the publication of its first “Corporate Social Responsibility (CSR) Report”. This report
was the first of its kind in the automotive sector in Turkey, and the first report of its
own segment worldwide, proving the leadership of Doğuş Otomotiv in the sector. Following Doğuş Otomotiv, Garanti Bank and Doğuş Construction also undersigned the
United Nations Global Compact respectively.
The initiatives undertaken by Garanti Bank and Doğuş Media in this field are also of
significant importance. Garanti Bank established its Environmental Committee, which
is responsible for developing policy and programmes related to sustainability, their
embracement into business processes and their monitoring. In addition, Doğuş Media
Group became the first media corporation in Turkey releasing its carbon disclosure
project report. The Group aims to become a ‘carbon neutral’ company in the longterm.
Similar to Doğuş Group Companies, the Ayhan Şahenk Foundation, established in 1992
and founded by Mr. Ayhan Şahenk, the Founder and Honorary Chairman of Doğuş
Group, performs its activities in the fields of education, culture, healthcare, sports and
environment. The Foundation supports scientific activities, conducts social aid and
primarily focuses on education, healthcare and children as the target group.
Doğuş Group believes in the corporate responsibility understanding since the day it
is established. It integrates this understanding into its activities further every day and
aims to create sensitivity towards the future of the country and the world with its activities. Disseminating this understanding to the widest audience is the ultimate goal
of the Group. Doğuş Group intends to further expand the coverage and impact of its
contributions in economical, environmental and social responsibility areas, aware of
the fact that as the number of sectors and employees increase, its responsibility grows
in parallel. The main target is to reach its growth targets while creating more awareness, approaching corporate responsibility related activities in a more strategic way,
fulfilling the expectations of all its stakeholders in its stakeholder map, starting with its
employees and going beyond. The Group aims to disseminate all corporate responsibility activities into Group Companies, and to improve current performances. Doğuş
Group will continue its communication regarding corporate responsibility activities
without slowing down, so that it can constitute a model, starting with the report and
other activities, to Group companies and to other companies in Turkey and worldwide.
Name of the Company : Doğuş Otomotiv Servis ve Ticaret A.Ş.
Applying Department : Stratejik Pazarlama ve Kurumsal İletişim
Address of the Company : Şekerpınar Mah. Anadolu Cad. No:22 PK:41490
Çayırova / Kocaeli
T: +90(262) 676 90 90
Brief Presentation of the CSR Solution
At the present time, Traffic safety has become one of the main issues in all countries.
Many researches, solutions and initiative studies are being developed to cope with
this topic. World Health Organization, which is the main authorised foundation reveals
many dramatic datas. According to WHO 1.270.000 people are killed in traffic accidents every year.
Also according to WHO and plus UN datas, they expect a 83% increase in the total
death amounts which is caused by traffic accidents in low income and average income countries.
“Decade of Action for Road Safety 2011-2020” which was announced by UN, strongly suggests trainings and social campaigns which will provide awareness to people.
Nevertheless, in the same plan, mutual and coordinated planning and collaboration
among government, non govermental organisations and private sector companies is
suggested for solutions about traffic issues.
As sector leader, Doğuş Otomotiv has been serving several activities under the name
“Traffic Is Life!” , a Corporate Social Responsiblity Platform to create a “Traffic Safety
Culture” awareness in public. As a result of our companies’ succesful operations in this
social responsibility area the company has reached all classes of society. Nevertheless,
the Company still continues its activities uniterrupted in the related field.
The company takes “Traffic is Life” manifest as its mission to create a “traffic safety”
awareness. The “I’m learning life” motto, which is also a part of manifest, becomes the
focus point of “elementary school students” studies.
The company believes in the “Demanded culture could only be developed by behavioural practice during childhood” vision. In accordance with this understanding, many
supportive materials have been developed that shall be utilized by elementary school
second class students and teachers under the name of “My Exitement of School” Traffic Security Training Project in their social sciences lessons.
During this period all of the original materials which were created under the consideration of elementary second class students’ perceptions and related syllabus to create
the “traffic security” awareness by specialised academicians. The expanded content
stresses the basic traffic rules during not only when they travel or as a passenger but
also as a pedestrian, and how should appropriate behaviour be while in traffic in their
daily life.
The project’s scope consists of learning goals, aiming to bring a deeper insight about
secure behaviours to students, creating and increasing pedestrian safety awareness;
helping students to know the traffic signs for pedestrians, traffic lights and pedestrian
crossings, the rules of using seatbelts and baby chairs and safety travel rules in service
vehicles.
As a pilot kick off, the project has reached 1000 teachers and 30.000 students via 3
form teachers and a school administrator at 250 schools in 5 cities(Istanbul, Kocaeli,
Bursa, Nigde & Ankara).
Proposal and Content of the CSR Solution
Project Definition: “I Learn Life Project” which is started within the scope of “Traffic
is Life Social Responsibility Platform”, a collaboration with provincial directorate for
national education, aims to create an awareness for elementary school second class
students about traffic with the help of supportive materials. This issue is dissussed in
My School Exitement Unit of social sciences lesson, which is being taught in social sciences lesson’ My School Exitement Unit
Project Goal : Providing the awareness about traffic safety to elementary school sec-
ond class students with the help of trainings and events. Thus helping to create a culture in scope of “Traffic Is Life” Platform.
Project Target : Contributing the teach of traffic safety in more effective way with
the help of supportive materials; making children to locate this issue to an important
point in their lives combining with the other lesson’s contents; creating interactions
among the families, teachers and students about traffic safety; providing the training
and activities become permanent with the help of content, message and sustainability
factors.
Project Scope : Elemantary school second class students, form teachers and school
administrators, general public opinion.
Gains :
Current Gains:
• Searches the reason of school rules establishments and explains them.
• Obeys the rules to provide safety at home.
• Observes and classifies means of Transportation.
• Describes the location of his/her home via using basical position defining terms
(right, left, next to, against, behind, in front of, in, beneath) which are related to
location of home in reference to a known place.
• Works with the collaboration with friends in terms of club and group works.
• Explains the contribution of group or club works to personal development
Target Gains
• Understands the reasons of traffic rules and obeys in daily life.
• Classifies the vehicles in traffic.
• Defines the locations of safety items in vehicles.
• Works and interacts with fellows about traffic safety.
Activities Devoted To The Gains
• Basic Traffic Rules
• Seatbelts
• Traffic Lights
• Pedestrian Safety
• Traffic Signs
• Bicycle Usage
• Behaviours on service bus.
Content :
The contents of “Traffic Is Life!” - the elemantary school second class project, was designed by Traffic Psychology and Safety Social and Communications academicians as
original. During the creation of contents the factors such as students’ age, perceptions
related to age, social conditions, traffic life in their neigborhood, passanger or pedestrian facts, daily habits were highly considered. The contents are based on visual (photographs, ,şşustrat,ons, video) , play(in-class, in-school, activities with fellows, several
traffic plays with music) and documentation(homeworks and forms which will be filled
and done with family, reports in daily life, handcrafts, several researches and implementations which will be consisted of traffic topics with the guideness of teachers.)
Contents For Teachers
• Presentations (In USB Storage)
» Traffic In Our Lives
» My safety at home, in car and on street
» I cross over safe
» The Colour of Traffic
» I’m Safe on The Vehicle
» I’m In Traffic
» Me and My School Bus
• Directives
» The Directive of Traffic in Our Lives
» The Directive of my safety at home,in car and on street.
» The Directive of I Cross Over safe.
» The Directive of the colour Of Traffic.
» The Directive of I’M Safe on Vehicle.
» The Directive of I’m In Traffic.
» The directive of Me and My School Bus.
» The directive of Survey and Evaluation.
• The Survey and Evaluation Forms.
» The evaluation forms of teachers seminars.
» The Project ımplementation and Evaluation Forms.
» Student pre and post tests
» Project Evaluation Student Form
» Drawing study of the most adorable activity during I Learn Life Elementary
Schools Trafic Safety Training Project-Student.
• Contents For Students
» Students Activity Booklet
» Traffic Is Life Sticker
» Phosporic Biscyle Sticker
• The Survey and Evaluation Forms.
» Student pre and post tests
» Project Evaluation Student Form.
» Drawing study of the most adorable activity during I Learn Life Elementary Schools
Trafic Safety Training Project
Implementation
The project was kicked off during 2012-2013 fall season in 5 cities as pilot. The schools
were chosen by Provincial Directorate For National Education in Istanbul, Kocaeli, Ankara, Bursa and Niğde.
According to above, teachers seminar was organised in 50 schools with 3 actional
form teachers and a school administrative in a defined city.
The teachers included in the Project as represantatives of their likes, carry over tne
information to other class teachers, where applicable.
Thus, each of the students are received the activity booklets and training. Then trainings started.
All the contents and materials are delivered to 1000 teachers and 30.000 students at
250 schools in 5 cities.
The project will be applied in three cities during 2012-2013 spring season.
Project Output
Although the project is mainly focued on students, it aims to reach a wide mass
among the school, family and child triangle as well. The stakeholders of this project
are Provincial Directorate For National Education, academicians, students and student
families.
The main target for Project Output and the underlying reason that it is started is pilot,
is to survey and evaluate the efficiency of prepared context by achieved improvements and if necessary revise it to be included in official curriculum via collaboration
with Ministry of Education, and thus create an added value by being taught at all provinces and schools in nationwide scale. This point shall also be the primary ingradient
for achieving the project’s sustainability.
Survey and Evaluation
In Scope of “Traffic Is Life! I Learn The Life “ - Traffic Safety Project For Elementary
Schools,
For Teachers
• Training program evaluation
• Evaluate the Trainer
• Evaluate the Training Program at the End of Period
For Students.
• Pre Test (true –false questions)
• Post Test ((true – false questions /end of the period)
• 7 activities – drawing of the most adorable session.
The project evaluation forms will be forwarded by teachers at the end of 2012-2013
fall season.
Communication Activities
Regarding to project’s communication plan, Doğuş Otomotiv Strategic Marketing and
Corporate Communication Director Mr. Koray Bebeoğlu attended to the first activity
of the trainings in Istanbul. NTV and Cnbc-e are followed the activities. The pres announcements were shared with all of the national and regional media units in other
cities.
Thus;
38 in printed media
142 in digital platforms
27 in social media
38 minutes for 5 Tv News
212 media coverage were achieved.
Name of the Company : İGDAŞ
Applying Department : Corporate Communication and Media Relations
Consultancy
Address of the Company : Kazım Karabekir Cad. No:4 34060 Alibeyköy
/ İstanbul
T: +90(212) 499 11 11 | F: +90(212) 499 12 79
Name Of The Project:
“İGDAŞ Public Spots Regarding Safe Natural Gas Usage”
ABOUT THE PROJECT:
Istanbul came to the point of being suffocated due to 219 microgram/cubic meter sulphur dioxide in the air during 90s but thanks to the endless efforts of IGDAŞ which has
played an important role in restoring Istanbul to its clean and healthy atmosphere in
which level of sulphur dioxide has been reduced to 6 microgram/cubic meter, Istanbul
has ranked the 3rd Metropolitan city having the cleanest air in the world.
In addition to the studies in terms of extending the usage of natural gas as the cleanest
and the most reliable energy resource, IGDAŞ has prioritized awareness and training
through public spots so as to raise awareness among the public for efficient and safe
usage of natural gas. In this context, 2 public spots prepared in 2012 in coordination of
IBB (Istanbul Metropolitan Municipality) and attracting the attention of the citizens to
use natural gas safely have been published on 35 television channels.
A contact has been made with millions of natural gas consumers in Turkey through
such public spots prepared with an understanding which aims at informing IGDAŞ subscribers over 5 million and completes each other. Additionally, since these public spots
have been published without paying any fee to the TV channels, financial resources of
IGDAŞ, which is a public corporation dependent on the Municipality have been managed well. Public spots published on all national TV channels have talked about safe
and conscious use of natural gas throughout the country. Advertising equivalent of
these public spots is approximately 21 million TL.
Kss Solution and Its Content:
IGDAŞ has always prioritized safety in the services it has rendered since it was established and has prepared public spots in respect of safe usage of natural gas. Two
different public spots prepared in coordination of Istanbul Metropolitan Municipality
(IBB) have been published on 35 national television channels.
Spots have attracted the attention of natural gas users to be sensitive about safe usage of natural gas. In one of the two complementary public spots having two different
aims in respect of safe usage of natural gas in homes and workplaces and prepared by
IGDAŞ providing 5 million subscribers with natural gas, requirements for safe usage
of natural gas is being mentioned and urgently prevention of any problem which may
possibly result from carelessness of the consumer and the measures to be taken so
as to avoid any loss of life and property have been handled in the other public spot.
Being a subsidiary of Istanbul Metropolitan Municipality and having a 26-year background in distribution sector of natural gas, the most important stakeholder of İGDAŞ
in the public spots designed for encouraging safe usage of natural gas has been Istanbul Metropolitan Municipality (IBB). Following preparation of the public spots as
part of IBB coordination, letters telling about the importance of the project to the
directors of 35 national TV channels throughout the country have been sent and at
the same time, efforts have been made to extend the scope of public spots through
social media.
In Istanbul with its nearly 15 million people and as a huge metropolitan city on a global
scale, İGDAŞ has acquired 5 million natural gas subscribers and thus, has played an important role in bringing clean and safe energy to Istanbul and creating a city breathing
fresh air and İGDAŞ is acting responsibly as the leading entity in the sector so as to extend such success throughout Turkey and in this context, is sharing its experience with
the people of Turkey. Public spots published nationwide are making a contribution to
the efforts of bringing clean and safe energy to Turkey and of helping the citizens to
get high awareness of safety in respect of natural gas usage.
Name of the Company : Kordsa Global
Applying Department : Safety, Health and Environment (SHE) Department
Address of the Company : Alikahya Fatih Mahallesi Sanayi Cad. No:90
41310 İzmit / Kocaeli
T: +90(262) 316 70 13 | F: +90(262) 316 70 70
An application for all employees who work at Kordsa Global’s production facilities,
that aims to build a peaceful, content and safe environment created by managers and
employees side by side.
In order to realize the purpose of creating a safe, peaceful and content environment,
the process of determining policies and execution decisions are taken along with the
employees. Thus the new route for executing new applications is determined en masse.
These actions led employee to have responsbility and knowledge on safety not only
for themselves but also for the facility that they work in.
The executive decisions, taken in order to maximize the gain, are delivered to the employees through the system called “Star Model”
To our all commitees, that work on special topic, employees from all departments are
added since Kordsa Global believes that it is the doer of the action who knows the action and the possibilities the best.
The know-how that we gain through our employees is beneficial both for employees
themselves and for the facility.
Name of the Company : Liberty Sigorta
Applying Department : Marketing Department
Address of the Company : Saray Mah. Dr. Adnan Büyükdeniz Cad. No:13
Kat:3 34768 Ümraniye / İstanbul
T: +90(262) 636 57 57 | F: +90(262) 586 60 60
Building an approach to insurance based on the concept of “taking measures” and
adopting the idea of preventing accidents in order to eliminate non-material losses
rather than solely covering the material losses, Liberty Sigorta builds social responsibility activities accordingly. Therefore, it focuses on the theme of “taking measures” in
social responsibility activities and has identified the issue of “Traffic” as an emergency
action area with its overall impact on the population.
Within the frame of insurance as a way to encourage people taking measures and an
approach to protect its customers, Liberty Sigorta structures its activities and efforts
with the aim of reminding individual responsibilities, how little measures can prevent
significant accidents and telling them what they can do to ensure secure lives. Such
activities have been supported with efforts to prevent home accidents, workplace injuries and road crashes by Liberty Mutual Research Institute for Safety found in 1954
in order to mitigate risks by identifying measures.
Liberty Sigorta believes in the possibility of preventing injuries and deaths and of mitigating material losses by taking major measures on roads. Researches indicate that
safety belt reduces deaths and injuries by 40-50%, talking on the mobile phone in-
creases accident risk by 4 times and slowing down only 10 km/h reduces risk of death
by 40%. According to traffic tickets (fines) issued in 2011 in Turkey, speeding was the
primary violation of traffic rules followed by failure to wear safety belt and talking on
the phone while driving. Accordingly, believing that awareness regarding these three
causes will prevent majority of road accidents, Liberty Sigorta focuses on these areas
by reminding simple measures one may take and encourages as many people as possible to lead secure lives.
Launched with the slogan “You remain safe” in March 2012, the advertising campaign
is another aspect of this responsible approach as it draws attention to these three areas, namely safety belt, talking on mobile phone behind the wheels and speeding, and
it reminds people simple measures they can take to ensure safety on roads. Liberty
Sigorta also prepared an Informative Leaflet on Road Safety emphasizing three areas,
sent them to all agents across the country so that they can share them with customers.
Following the advertising campaign, in line with the aim of preventing accidents as a
proactive insurer, Liberty Sigorta, in cooperation with Bahçeşehir University, created
Turkey’s Traffic Risk Map representing overall use of safety belt, use of hand-held devices and speeding habits in 81 cities of Turkey, and introduced the results in a press
meeting on 10th of October 2012.
With “Turkey’s Traffic Risk Map”, Liberty Sigorta aims to present the picture in Turkey
in terms of safety belt use, mobile phone use and following speed limits while driving,
to create sensitivity on these matters as well as to create information infrastructure
that will allow development of reformative practices.
“Turkey’s Traffic Risk Map” is a comprehensive effort with a preparation period of 6
months. The research was conducted in cooperation with Bahçeşehir University and
consultancy of Bahçeşehir University Head of Sociology Department Prof. Dr. Nilüfer
Narlı and Yeditepe University Head of Sociology Department Prof. Dr. Aykut Toros.
Liberty Sigorta has conducted several working meetings with the participation of its
business partner SUCSR.
It was conducted as an “observational” research rather than a research based on individual statements so that the real picture is represented on these three areas of
discourse in Liberty Sigorta advertisement movies. Accordingly the research required
a significant field organization and was conducted with 8748 observations performed
in 729 hours in 81 cities by 92 field coordinators and 263 Observation Experts. The
observation points identified were free of any control or warning so that the real behaviors of drivers could be observed.
Research for creating “Turkey’s Traffic Risk Map” was performed through concurrent
field works at selected observations points in 81 cities of Turkey. It is first of its kind in
its covering all 81 cities of Turkey on these three subject matters.
The research results are remarkable in presenting dramatic realities: 70% of drivers do
not wear safety belt, 27.9% violate speed limits while 8.9% violate of no-mobile phone
rule, which could be relatively deemed as a better result. With regards to demographics, women seem to be more cautious in terms of speed limits and safety belt use,
verifying the common belief that women are more cautious on roads while men seem
to act more properly in terms of mobile phone use.
Performed on roads free of controls, this research indicates that drivers tend to act
less cautiously on such control-free roads, external control leads drivers to drive better and therefore can reduce traffic accidents involving death. Such output has proven
the impact of properly-implemented sanctions on reducing road crashes.
Research results were communicated to public through a Press Meeting on 10th of
October 2012 with participation of Liberty Sigorta General Manager Ragıp Yergin, Liberty International Managing Director on Road Safety David Melton and consultant of
research, Bahçeşehir University Head of Sociology Department Prof. Dr. Nilüfer Narlı.
The research has appeared in 27 publications and reached 162.000 people through
kits sent to social media influencers. The Press Meeting was also first of its kind in
insurance sector as it was broadcasted live on Facebook and around 2000 people
watched the meeting online.
The information folders including research results and analysis report have been delivered to the authorized governmental bodies and non-governmental organizations.
Data on the research is still communicated through Facebook and Twitter pages of
Liberty Sigorta.
Further information, the presentation and analysis reports on “Turkey’s Traffic Risk
Map” research are available on www.libertysigorta.com.tr under Corporate Social Responsibility page.
The primary objective of Liberty Sigorta is to change the social behaviors and create
awareness among public. With this end, Liberty Sigorta aims to develop several projects to concentrate on cities or regions where violations are at more significant levels.
In order to monitor progress, Liberty Sigorta plans to repeat the research in the future.
In addition, further efforts on road safety will be implemented in 2013 for increasing
awareness among Liberty Sigorta employees and agents.
Additional Information:
1.
Liberty Sigorta advertisement movies on three focus areas of the research (safety
belt, mobile phone use and speeding) are available at http://www.libertysigorta.
com.tr/web/109-574-1-1/liberty/basin_odasi/reklamlar/tv_reklamlari
2. Turkey’s Traffic Risk Map presentation and analysis reports are available at http://
www.libertysigorta.com.tr/web/65-1086-1-1/liberty/hakkimizda/kurumsal_sosyal_sorumluluk/turkiye_trafik_risk_haritasi_arastirmasi
Name of the Company : Mercedes-Benz Türk A.Ş.
Applying Department : Marketing Communications
Address of the Company : Akçaburgaz Man. Mercedes Cad. No:2
34522 Esenyurt / Istanbul
T: +90(212) 867 35 41 | F: +90(212) 867 44 77
As Mercedes-Benz Turkey we are aware of the power of social media. The fact that
it proceeds towards being one of the most important marketing channels, we have
blended the Daimler’s vision and strategy, with localized content and took our place
in the social media.
By creating Mercedes-Benz world in the social media, by joining Mercedes-Benz fans’
conversations and providing them the newest developments we wanted to be where
our fans and followers already are. We have departed from the view that each channel
must have its specific and different language and wanted to share the Mercedes-Benz
world with our followers with a sincere language.
We have added mblog! to our social media channels taking into consideration the
need of the target group and fans to have a rapid and instantaneous access to information in the new world order.
We have realized many activities in different platforms of social media with a rich content, colorful projects and product related applications and finally we have entered in
the world of blogging, mblog!, and let the readers meet with the quality of MercedesBenz.
mblog! helps us emphasizing the place of Mercedes-Benz in people’s life and the fact
that we are actually a very active brand in all the areas of the life, from art to fashion,
music to technology, entertainment to sports.
Besides the innovations that it had introduced to the automotive industry, MercedesBenz, which is the inventor of the car, is also playing an active role in the world of
fashion and social life and attracts a great interest from its clients, fans and followers.
Departing there from we have launched the mblog! Website in which the developments in the world of car as well as a content, in which the life style of Mercedes-Benz
lovers is addressed, appear.
mblog! has been reaching the readers with its rich content ranging from cars to life
and from art to social life and with its user friendly design for two years. mblog! presents 10 pieces of content in four different categories to its readers and enrich these
contents with video and photographs.
New models and technologies which are awaited with curiosity by everyone are explained to the followers in detail in the mblog! on which original social contents appear and official Mercedes-Benz internet sites are used as a source. The activities and
social media projects of Mercedes-Benz Turkey are among the most visited contents
of the mblog!. Interviews and videos on projects in the blog appear in the blog itself.
The history of Mercedes-Benz which is full of “the firsts” is shared with the followers
with a plain and understandable language.
Besides contents which are specific to Mercedes-Benz, news on culture-art and social
activities also appear in the mblog! which has become a platform that is also followed
by the young readers who play an active role in the social life together with the followers of the world of cars.
Facebook, Twitter and Google Plus accounts of Mercedes-Benz Turkey are also used
effectively in order to let the new contents meet with the new readers and reach to a
wider mass. mblog! contents, which have taken the support provided by the power
of social media behind themselves, are shared and liked by hundreds of people. The
Number of people who have read, shared and interpreted those contents serve as
guides in communication and the subjects of the contents are prepared taking those
numbers into consideration.
As Mercedes-Benz we have increased the number of single visitors to more than
30.000 and are continuing to gain new followers every day.
http://blog.mercedes-benz.com.tr/
Name of the Company : NPR Communication Consultancy Co.
Applying Department : Sustainability Team
Address of the Company : Gelibolu Sok. 6/10 06690 Kavaklıdere / Ankara
E-Mail : [email protected], [email protected]
T: +90(312) 468 68 71 (pbx) | F: +90(312) 4689232
SürdürüleN’PR in brief
Offering the services of Strategical Communication Consultancy for almost 20 years
in Ankara and İstanbul offices, N’PR Communication has started its journey of sustainability in 2005 and now sets a higher standard by the first sustainability report ever in
communication consultancy, named ‘’SürdürüleN’PR’’* of 2011.
Going with the motto, “Communication management for future management”, N’PR
has always been an actor of corporate management insight that gives prominence to
transparency, liability, consistency and reliability. In line with this, the company has
been one of the pioneers in conversion process that encourages the corporations to
take responsibility in building a sustainable world.
SürdürüleN’PR Report includes the economical, social, and environmental studies of
N’PR that provides the services of Strategical Communication Consultancy for over
150 brands in the following industries: construction, real estate, tourism, health and
medicine, telecommunication, information technologies, appliances and industrial
products, energy, non-profit organizations and social projects, finance, shopping centers and retail, logistics, government institutions, SME, art and culture, education.
In compliance with the commitments set forth in the UN Global Compact of 2006,
that N’PR has put its signature on, this report is prepared in accordance to the international reporting standard of Global Reporting Initiative Principles (GRI) C+ Application Level, and compliance of SürdürüleN’PR with the GRI Principles has been tested
and verified by Corporate Social Responsibility Association of Turkey.
* SürdürüleN’PR means Sustainable PR in Turkish.
The context of SürdürüleN’PR
In today’s world where natural resources are facing the risk of depletion in global scale,
N’PR redefines the concept of “professional success,” and believes that the companies
should be evaluated by not only financial performances but also values they add to
the society and the environment. In this sense, all the business processes are carried
out being aware of the importance of the consultants’ role in maintaining more sustainable working and living conditions for the society.
N’PR has joined forces with the trade bodies to start the SürdürüleN’PR journey, with
the vision of building a sustainable system that is compliant with the international
quality standards of PR industry, that maintains professional morals and ethical principles, and makes it possible to conduct all the measurements and controls in pure
transparency. The objective is to be a pioneer for the corporations in the industry in
interiorizing this awareness.
With the help of SürdürüleN’PR, which is the first sustainability report in communication consultancy, it was possible to move the industry to next level while achieving the
requirements for the commitments of Global Compact Principles of 2006. Apart from
conducting the business processes within a workframe of 10 universal principles that
is put together under 4 main titles of civil rights, humanly working conditions, environmental control, and anti-corruption, N’PR gave priority to extending this awareness to
the social shareholders as well.
In line with these objectives, first study conducted by the N’PR Sustainability Team,
established in 2009, was a project named “From Micro-Credits To Macro Women,”
to support women enterpreneurs who suffer from inequalities in business life as they
face in other aspects in life. Then another study named “Zennan Zeytinyağları” (Zen-
nan Olive Oil) came, it was purchased by contacting olive oil producers in the region
of Bursa Gemlik right after the visit of Prof. Muhammed Yunus, the founder of Microcredit social organization. In 2009 Zennan brand (meaning Women in Persian) was
promoted to the professionals and social shareholders as the souvenir of N’PR corporation. 2010, the project “Carbon-Neutral N’PR” started , the purpose was to erase
the carbon footprints.
The preceeding studies were followed by the objective of emphasizing the importance of investing in the society and in environment as well as corporate management
insights for all the social shareholders, including but not limited to the business world,
industrial components, customers, and suppliers. In this context, apart from preparing
annual progress reports since 2008, N’PR has also issued its first sustainability report
of SürdürüleN’PR in 2011.
This report was the first of its kind in communication consultancy, and N’PR has shared
its goals, objectives, and commitments regarding this report in its web site, http://
www.npr.com.tr/fp.html. Folllowing that, a newsletter was prepared for the clients,
suppliers, and the business world to share electronically.
The press meeting held on March 5th, 2012 helped SürdürüleN’PR to reach large masses. With the help of this organization SürdürüleN’PR has reached a target audience of
3.051.376 people, thanks to the news released in national press. Apart from the press
and broadcast media, the report also had widespread media coverage in industrial
news portals and social media.
In consequence of all the above mentioned studies, SürdürüleN’PR has drawn intense
interest and recognition.
N’PR Communication Consultancy continues its journey of SürdürüleN’PR with enthusiasm, keeping in mind that a sustainable future can only be possible with multidirectional, enterpreneur, liable, and highly motivated corporate citizens that believe
in merely changing life as a whole.
Name of the Company : Orta Anadolu
Applying Department : Sales and Marketing Department
Address of the Company : Cumhuriyet Cad. No: 155 Harbiye / İstanbul
T: +90(212) 315 32 93 | F: +90(212) 315 32 01 | M: +90(530) 040 82 25
It’s essential that social and economic sustainability is as important as environmental
sustainability to provide a sustainable future. Creating new job opportunities instead
of donate, seeking technological advancement to save energy at our production and
working facilities, recycling, teaching children how to make a difference in their own
lives and caring for the environment are what’s important for us. That’s why we createda Platform named Orta Blu.
The Orta Blu ‘Life-Loop’ is a global way to help communities solve each others’ problems in a productive way. Of course we can’t achieve 100% sustainability. No one can.
But we do our best.
Denim is what we know how to do best. Using denim we have launched a series of initiatives that are helping local NGOs in 3 different continents to sustain their programs.
We travel to the field, roll our sleeves, and approach the problems with the determination to make a difference and the know-how of an international business. We train
the local people and spend time with them. We share their everyday lives to better
understand how we can help. As we try to solve a problem, many others come up. We
go back and look for partners whose business could help solve the new problems. We
call it the life loop. We don’t just recycle denim. We try to recycle life too and help
people get a fresh start.
Some of our projects are;
School Uniform Project: we created 20 new jobs in Wadi Al Jamus, Lebanon and reopened the literacy program which had closed due to financial issues. We also helped
thousands of children gain access to education in two continents.
Buldan Project: We made a documentary about Buldan to revive the local traditional
weaving craft.
Aksu Denim Recycling Initiative: We work with 20 women in Aksu, a small village in
Kahramanmaras, Turkey, who remove seams, labels, and metals from old jeans. After
the jeans are stripped of accessories, they are sent to Gaziantep for shredding. The
shredded pieces of fibers are spun into yarns to be used in making recycled fabrics.
Denim Upcycling: Our upcycling atelier reuse the out of date jeans to make promotional products.
Protect Water: Orta Blu sponsors world record holding free diver Sahika Ercumen. We
made a video about her to raise awareness and encourage every individual to help
where they can. We launched Protect Water Initiative at Bread&Butter Berlin with two
other videos.
For further info: www.ortablu.org
Name of the Company : Profilo Dayanıklı Ev Aletleri
Applying Department : Marketing Department
Address of the Company : BSH Türkiye
Fatih Sultan Mehmet Mah. Balkan Cad. No:51
34770 Ümraniye / İstanbul
T: +90(216) 528 90 00 | F: +90(216) 528 97 48
Efforts towards the efficient use of natural resources, energy conservation, and environmental protection are of great importance to achieve a green, habitable country
and a strong economy. Offering products which provide an efficient use of natural
resources, the household appliances sector has a particular responsibility in this area.
This responsibility becomes even more evident when we take into account that Turkey currently imports 75 percent of the energy it uses, almost 25 percent of which is
consumed by households.
While the household appliances sector raises the bar in energy conservation with
every innovation, surveys show that no matter how advanced the technology usage
gets, the offered energy efficiency cannot be achieved unless the appliance is used
properly. For instance, while an A++ energy class Profilo refrigerator consumes 40
percent less energy than an A class or a new generation washing machine can reduce
the normal 13 liter water consumption down to 7 liters, improper usage makes all
these features and benefits elusive.
As the foremost users of electrical household appliances, women have a key role at
this point. Women are not aware enough to read the users’ manuals, and further, to
realize the rules written therein. In addition to the common mistakes of leaving electrical appliances plugged when not in use or placing food in refrigerators while still
warm, other mistakes which increase energy consumption extremly, such as placing
pieces of cloth in the refrigerator or hand washing the dishes before placing them in
the dishwasher, are also very common. Sums that are invaluable for the family budgets and the energy that bears great importance for the future of the world are wasted
away due to such erroneous habits that travel through the word of mouth.
Aware of the energy and budgets drained due to the wrong use of household appliances, Profilo Dayanıklı Ev Aletleri launched a nationwide educational campaign
through the “Turkey Gathers Its Energy” project in 2010, which aims to find a substantial solution to this problem. The project was launched with the goal of reaching an
optimal number of women in their home environment in a non-didactic and interactive educational atmosphere with the goal of raising awareness on the correct use of
household appliances. The traditional neighbor meetings offered a major opportunity for visiting women at home. Women already gathered across Turkey in neighbor
meetings and Profilo Dayanıklı Ev Aletleri managed to turn these meetings into unforgettable educational events by joining in these gatherings with its cake and trainers.
The result was effective enough to make a difference for the family budgets, national
economy, and the future of the world. Profilo Dayanıklı Ev Aletleri continues with the
third phase of the project. Awareness is raised among thousands of women across
Turkey thanks to the “Turkey Gathers Its Energy” project.
The Turkey Gathers Its Energy (TGE) project was realized with a view to conserving
the maximum amount of water and energy with the household electrical appliances
and raising awareness among women to achieve this as the foremost group that uses
such appliances. The goal was to reach out to women who did not read the user’s
manuals, who were not aware of the energy and water conservation features of the
appliances they purchased, or not observed the basic rules while using them. The TGE
project’s ultimate goal of making a difference for the future of our world, the family
budgets and the national economy by raising awareness among women drew great
interest.
The TGE project is based on reaching out to women where they live; and ensuring that
the information they received in an intimate setting would be permanent. Neighbor
meetings also provided Profilo Dayanıklı Ev Aletleri with an important opportunity for
the success of the project. Through the “Turkey Gathers Its Energy” project, Profilo
travels across all provinces in Turkey to explain to women and their guests the ways of
using power and water more efficiently.
Within the scope of the project, the “Turkey Gathers Its Energy” project mobile teams
were formed and trained by the Electrical Power Resources Survey and Development
Administration. People who purchased Profilo products during the past year were
called and the traditional home meetings, where the hosts are requested to invite
their friends and family, were organized. As customary in Turkey, Profilo attends with
cookies to the meetings where they provide information on a vast range from water
conservation while brushing teeth to on what to pay attention when washing fruits
and vegetables in the kitchen as well as how to use the electrical household appliances efficiently.
After the meetings, each participant is given a certificate and an “Energy Conservation Booklet” that contains the information given during the training. This booklet is
in particular demand among the fundamental institutions of social life such as schools
and public education centers for the information it contains. Within the scope of the
project, which receives great interest from the children, a special “Taboo” game was
created and distributed as a promotional material in various announcement events to
further arouse their interest and train them on the issue.
The impact of the TGE project was boosted through auxiliary events. Profilo Dayanıklı
Ev Aletleri reached out to the women who are the foremost users of electrical household appliances. In the meantime, setting out from the idea that the awareness on the
environment and energy consumption starts in early ages, creative efforts were employed. Also including the youth within the scope of its social responsibility activities,
the company reaches out to the youth through its web site www.turkiyeenerjisinitopluyor.com, delivering its messages through the various activities it conducts at the
site. Examples to the content of the site include the events such as the “The Thriftless
Family” and “I’m Saving” contests.
In 2012, Profilo created two new channels in the “Turkey Gathers Its Energy” project.
With a view to creating awareness on energy efficiency from early ages on, it provided
children with “Turkey Gathers Its Energy” trainings at the Beşiktaş Experimental Science Center of the Turkey Science Centers Foundation throughout the summer. It participated in the “Stars of Istanbul” project, which was realized by UNICEF within the
scope of the 60th anniversary of its operations in Turkey, and contributed in the education of 100 children with the Profilo star, which was pointed by Prof. Jale Yılmabaşar
in line with the concept of “energy conservation”.
Over the past two years, the TGE project has toured 70 provinces and directly provided nearly 12,000 women with education. And throughout the first 2 years, the
project reached out to 30,000 people through a total of 160 news reports. In the
meantime, the project was promoted at the Green Business and Sustainability event
where it won great recognition. With the addition of the intercompany sharing, which
included our employees (3,500 employees directly and their families), dealer network
(1,400 dealers and all employees+families) and service network (346 service points,
employees+families), tens of thousands were reached.
The feedback received from the women that attended the TGE project also give an
idea about the gains achieved by the project. Some of the assessments of women that
participated in the project are as follows:
“...I used to wash my white laundry always at 90˚C, which would increase my electricity bill. And rather than getting white, my laundry had started to become grey. I then
learned that 60˚C would also work. Now, my laundry is not getting grey any more, and
my electricity bills are lower.”
Sabiha Hanım - Ordu
“... I had a 20-year-old refrigerator, and my electricity bills were high. I learned that an
A class refrigerator would reduce my bills. We replaced out refrigerator with my husband, and indeed, the electricity bills eased down.”
Nimet Hanım - Sinop
“... I had heard but did not believe that even keeping electrical appliances plugged
could have a serious effect on the bill. I then unplugged everything but the TV and
checked the meter, which was still counting. I was very surprised and now, I am no
longer leaving my electrical appliances plugged.”
Kadriye Hanım - Kocaeli
Name of the Company : General Directorate of PTT
Applying Department : Department of Health and Social Affairs
Address of the Company : Posta Cad. No: 2 06101 Ulus / Ankara
T: +90(312) 309 50 51 | F: +90(312) 309 57 58
As it does in all regions of the world, violence against women continues its existence
as an important problem also in Turkey. Violence against women is an important social
problem which deprives women of their most fundamental human rights and affects
their health negatively.
World Health Organization (WHO) defines violence against women as any act of gender-based violence that results in, or is likely to result in, physical, sexual or mental
harm or suffering to women, including threats of such acts, coercion or arbitrary deprivation of liberty, whether occurring in public or in private life.
Violence against women can be seen either physically or in different types such as
economically, socially, verbally, psychologically or sexually.
According to the Convention on the Elimination of all Forms of Discrimination against
Women (CEDAW) which Turkey accepted without reservation; Turkey is obliged to
eliminate social inequities and prevent volence against women.
As the General Directorate of PTT, it has been provided that the campaign of “Stand
by me for a more fair world” and the declaration of “We do exist, too” which was prepared in order to contribute to this campaign, that is being carried out in association
with Committee on Equal Opportunity For Women and Men of the Grand National
Assembly of Turkey (KEFEK), United Nations Development Programme (UNDP) Turkey and UN Women Association, which is displayed on the screen during the opening
of our Administration’s website, is approved by all personnel to ensure the support of
our personnel.
On the occasion of International Women’s Day dated 8th March 2012, regarding the
Campaing of “Stop Violence Against Women”, three different visuals and 15 million
stamps were issued and slogans were written on them. As the General Directorate of
PTT, our studies are in progress within our following project:
•
•
•
•
•
Ensuring campaign banners to be hanged in all our workplaces.
Applying flams which includes visuals on the issue of violence women on franking
machines in our determined workplaces.
Displaying short videos in 671 PTT centers, on 740 LCD screens via closed circuit
broadcasting system.
Contributing to public awareness by providing delivery of issued brochure which
is prepared within the context of the campaign.
Following the completion of the studies on design and color of private mail boxes by the Parliamentary Commission, these boxes are to be placed in our determined branches and accepting letters which include experience of the abused
women free of charge. Sending the letters in mail boxes as fast as possible to the
Parliamentary Commission for Equal Opportunities of Women and Men, and thus
providing the determination of those women and support by the Commission in
order to handle studies quickly.
Name of the Company : TÜRK TELEKOM
Applying Department : Directorate of Corporate Communication
Address of the Company : Turgut Özal Bulvarı 06103 Aydınlıkevler /
Ankara
Yıldız Posta Cad. No: 40 Gayrettepe Genel Müdürlük Kat: 1
34349 Beşiktaş / İstanbul
T: +90(212) 309 91 96 | F: +90(212) 273 30 25
Türk Telekom is Turkey’s communications and convergence technologies company,
operating in all 81 cities of the country with more than 24.000 employees. On top of
naturally undertaking a spearheading role in Turkey’s transformation towards an information society; Türk Telekom also constitutes a role model for Turkey’s businesses,
with its own inspiring transformation and ability to evolve to a leading actor in a very
competitive market. In addition, Türk Telekom is firmly committed to create value in
social, economic and environmental sustainability. The company carries out nationwide projects in the areas of education, environment, sports and world of disabled
people.
Türk Telekom has meticulous planning for reputation management and carries out
nation-wide projects within the scope of its corporate responsibility platform, “Value
to Turkey”.
Türk Telekom’s “Books on the Phone” project is devised and implemented within this
scope. It offers a solution to visually impaired people across Turkey, who were unable
to access online libraries because of regional and economic inequalities. It sets an inspiring example on how business practices can contribute to the society.
Türk Telekom collaborated with Boğaziçi University Assistive Technology and Education Laboratory for Individuals with Visual Disabilities (GETEM) for offering free audio
books over home phones to all visually impaired people in Turkey via Türk Telekom’s
across – country infrastructure; within the “Books on the Phone” project.
With a clear goal to increase the overall sensitivity towards the information access
of the disabled people in the entire society; Türk Telekom cooperated with related
non-governmental organizations and public authorities, as well as involving visually
impaired people, in all stages of project development. The information access possibilities of over 400 thousand visually impaired people, as well as their preferences and
sensitivities were thoroughly analyzed.
The infrastructure was accordingly optimized, with additional investments and new
system features, such as tools for easy usage and a customer service line, with specially trained teams.
The project represents a unique aspect, as it incorporates a holistic and extensive
communication campaign, and thus naturally assumes a spearheading role for raising
public awareness on visually impaired people, and their needs.
The project was launched with a press conference, which was held at the historical
library in Boğaziçi University on International Day of Persons with Disabilities, when
awareness on disability peaks, and attended by two Ministers.
The venue for the press conference was a historical building with stairways. In order to
facilitate the attendance for physically challenged participants, the area was prepared
at ground floor, with digital screens providing real time coverage of the press conference. Press releases printed in the Braille alphabet were made available.
The Turkish visually impaired community has demonstrated interest and support for
the project, and a sign of these, Turkey’s first visually impaired parliamentarian cordially attended to the press conference.
The promotion of the project involved appropriate planning for the visually impaired
as well. Starting from the scenario phase, all the processes of the commercial film
have been carried out in cooperation with GETEM. Dostoyevsky’s Crime and Punishment novel was used for the commercial film. In addition to this, an insert was distributed with 5 national newspapers featuring a press release on one side with a visual
reminding of the commercial film and, on the other side, the service information and
telephone number written with Braille alphabet.
Türk Telekom sponsors Turkey’s top four football clubs, and their games were used as
additional channels. Players carried informative banners, while announcements were
made in stadiums. TV commentators were provided with information on the initiative,
which they relayed to millions of viewers, increasing the impact of the campaign.
Additionally, a volunteer reading movement was initiated, among more than 24.000
Türk Telekom employees. The celebrities’, veteran journalists’, business leaders’ and
famous authors’ willing involvement enhances the library’s content.
The project received widespread media coverage. The first immediate impact was
evident in 500 + tweets on designated hashtag, for the favor of the launch press conference and the project itself.
Within 2 months following the launch of the project, 139 news reports with 25,379,591
reach number were published and 24 TV reports were broadcasted about the Books
on the Phone service. To date, 3.500 visually impaired people have applied to date, to
benefit from the service; and the usage timing has reached to approximately 2 million
minutes.
GETEM member base grew 30% in first 2 months; 45% since the initiative’s launch.
Name of the Company : Vodafone Turkey Foundation
Applying Department : Corporate Affairs
Address of the Company : Büyükdere Cad. No:251 34398
Maslak / İstanbul
T: +90(212) 367 00 00
Basic education should start at early childhood to assure a better future. Pre-school
education ensures that children are better prepared for life, improves their school attendance and success, thus promises a high-quality future.
Aware that children lacking equal opportunities at the early stages of their lives should
be provided a good-quality pre-school education, Vodafone Turkey Foundation has
been supporting “First Step Ahead” project cooperating with Ministry of Education
Basic Education General Directorate and ACEV since 2009. Kindergartens opened at
the schools designated by the Ministry offer best-in-class physical facilities required
for pre-school education, optimal layout and use of such facilities.
Teachers are also supported with trainings which will facilitate their classroom activities and provided with materials which will promote children’s cognitive and linguistic
development. In addition, trainings for mothers are also provided to ensure that the
parents are part of the education process and raise their awareness on child development and communication.
For more information http://www.gelecegeilkadim.org/
Project Objective:
Provide good quality pre-school education to ensure that children can enjoy equal opportunities at the start of their lives in the areas with low pre-school availability.
Provide the children the opportunity to realize their full potential and have an equal
start to life which are prerequisites for social development.
Target Audience and Current Figures:
Children at pre-school education age, their parents and pre-school teachers in the
Project cities.
By the end of 2011-12 academic year, the project reached out to a total of 75.000
mothers, children and educators with 545 kindergartens built under the supervision
of ACEV experts in 53 cities.
By the end of 2012-2013 academic year, we will have reached out to 92.941 individuals
with 573 kindergartens built in 81 cities.
For more information: http://www.gelecegeilkadim.org/
Name of the Company : Sayahan Sepehr Asia
“Sayahan Sepehr Asia “ is a mineral company which is established in 2004 with the
scope of exploration, extraction ,exploitation and exportation of iron ore.
Today “SSA” is a well known and effective company in Iron ore market and is included
of 4 subsidiaries in the market.
Owing to the concentration of company activities in deprived areas of country, “SSA
Co” established “Mehrafarin charity institute” in 2005 with the aim of playing its social
responsibility –CSR- Right now more than 4600 Mothers and bad caretaker children
are enjoying livelihood ,hygienic ,educative and cultural services of Mehrafarin. Besides 4% of “SSA” profit before tax is allocated to Mehrafarin.
Challenge: increasing Number of children who are depriving of education in areas
where company is active.
There are nearly three million and six hundred children who are outside the education circle and one million and seven hundred working children. Most of these people
face poverty and hygienic problems .the problems are more complicated in deprived
provinces.
Establishment of Mehrafarin institute by SSA company and choosing the group of
bad caretaker families for support as the first charity institute with this aim in Iran until
now. “Mehrafarin” is the fifth major charity institute in Iran. It has covered near 1000
bad caretaker families and children in different regions of country and provides them
with financial and educative facilities.
With the aim of developing its executive scope and effort in regard with globalizing its
activities, “Mehrafarin” has invited Iranians actors, actresses as its ambassadors in order to provide more support. In one event “Katayoon Riahi “ a famous Iranian actress
, travelled to Garcia city located ,600 Km to Kenya and Somalia borders , in order to
help Somali people. In this trip Mehrafarin donate water tankers to Dadab Camp.
Story:
One of the “SSA”`s mines is located ,25th to Rafsanjan city, in Davaran village. Before
investment on this mine , all the ecosystem and environmental studies had been done.
Since the height of mine is 170 meter from the level, the explosion has no bad effect
on environment, so all the required certificates were taken and native workers were
employed. But residents invaded the mine, destroyed buildings ,beat workers and
made one billion Rial loss .
“SSA” held a meeting with elders of village and persuaded them on employment and
job creation .it also paid the instauration costs of mosque and the hygiene center of
village. Employing the caretaker of poor families in the mine, non cash donation, supporting 50 families ,planting trees are some of the measures of SSA company in this
village.
Key players
• Local Non Governmental Organization
• Local authorities
• Local Rehabilitation Organization
• Local Schools
Benefit for Society:
1. Job creation and regular salary for residents.
2. Treatment facilities,”SSA” shares the facilities in mine with residents.
3. Provision of healthy drinking water for workers in the mine and residents.
4. Distribution of food and necessary commodities for 269 families.
5. Provision of clothes for 520 people.
6. Provision of writing equipment for 96 students.
7. Supporting of orphans and poor families.
Benefit for the company:
1. Management of social risk and successful communications with local officials.
2. Increase in credit and prestige of company and being identified as effective part
in society.
3. Winning the award as the best mineral sector in mine national conference, 2010.
The social activities of SSA co. managers made them reputed as a perfect pattern
among business owners. Managers of SSA Co. became member in delegation of Iran
chamber of commerce, industries and mines and chairman in social responsibility and
business ethics commission of Iran chamber and parliament social responsibility commission.
Tasarımhane’ye
IDEMA Uluslararası Kalkınma Yönetimi’nin İçerik Danışmanına
ZED Etkinlik Yönetimi Danışmanına teşekkür ederiz.

firma girileri calısma 2013-EN.indd

Transcription

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