Issue 1

TASTES TIME
OF
BELOVED LOCAL RESTAURANTS
LOOK BACK ON THEIR RICH HISTORIES
Small Business Awards & Sixth Birthday Bash
St. Petersburg Museum of History
August 7, 2014
Join the Fun, Celebrate Small Business & Reserve Your Seat!
LocalShops1.com/Awards
S
HoP
oo
P
Z
A
L
A
A
AMAZING HOLIDAY DISCOUNTS FROM 100+ LOCAL BUSINESSES
TAMPA BAY’S LOCAL ALTERNATIVE TO BLACK FRIDAY
ShopapaloozaFestival.com
10 am-7 pm Saturday, November 22
South Straub Park, Downtown St. Pete. FREE!
A CALL
TO ACTION
SHIFT YOUR SPENDING
If every family
in the Tampa-St. Petersburg area
spent just $10 a month
with a locally owned,
independent business
instead of a national chain,
more than $89,058,893
would return to our community.
H H H H H
That means better schools and better roads,
and more support for police, fire and rescue.
It would spark a stronger local economy.
H H H H H
We ask each of you
to shift $10 of your monthly budget
to locally owned businesses:
Imagine the impact we would have.
JOIN THE MOVEMENT
AT LOCALSHOPS1.COM
About Live Local !
Our Staff
Live Local! by LocalShops1
is published by KnowHowe
Ester Venouziou
Founder & president
LocalShops1
Mo Venouziou
Vice-president
LocalShops1
Moorman Photographics
Billie Jo Bell
North Pinellas director
LocalShops1
Nancy Howe
Publisher
Live Local! magazine
Cherlene Willis
Community relations
director, LocalShops1
LocalShops1 Girl
The Face
of LocalShops1
Find us at LiveLocalTampaBay.com
Advertising: [email protected]
Bulk orders: [email protected]
Story ideas: [email protected]
Contributing Writers & Expert Voices
Barry Rubin, Time Systems
Beau Davis, The Informed Jewelry Buyer
Brandi Gabbard, Smith & Associates Real Estate
Brigitte Whitaker, Brew D’Licious
Daniel James Scott, USFSP Entrepreneurship
Daphne Taylor Street, Street Media & Communications
Ebony Grimsley, Above Promotions
Helena Josephs, Island Flavors And Tings
Jonathan Malkin, Entrepreneurial Honesty
Kim De Cell Woitkowski. FiFi Ruffles
Lisa & Dave Burns. Backyard Getaway
Lucinda Johnston, Chart 411
Mary Barrett & Connie Phoebus, Limbo Chihuahuas
Mary Skinner, Fine Dine Organic Cuisine
Melane Nelson, Growing Up
Michele Northrup, Intensity Academy Gourmet Sauces
Robin King, Three Birds Tavern
Stacey Robinson, Robinson Concierge Medicine
Stephanie Cutshall, Three Birds Tavern
Tonya Seay, Strategic Success Builders
Vandanna Dillon, St. Pete Yoga Festival
About the Cover
Hank Barbas stands outside his diner, Coney Island
Photo by Cherlene Willis, design by Jennifer DeCamp
2
Live Local!
with
LocalShops1
Heather Sell of ShoutOUT Tampa Bay, left, and Suzin Carr of Illuminated Publishing celebrate at LocalShops1’s Best in Biz Awards.
Welcome!
T
hanks for being here! We’re excited to introduce Live Local!,
Tampa Bay’s premier lifestyle and business magazine. We spotlight expert tips, trends and practical advice from the local businesses,
artists and nonprofits that make Tampa Bay such a bright, vibrant
community. Our goal is to honor Tampa Bay’s past and celebrate the
present as we embrace and look forward to the future.
Live Local! is brought to you by LocalShops1, a grassroots organization we founded in 2008, one that is now recognized as Tampa
Bay’s most active voice for small businesses. This magazine is all about
local; written by local experts, supported by local advertisers.
Every article is locally written by someone who works, lives and
plays in the Tampa Bay region. It’s a magazine by you and for you. If
you have an idea for an article for a future issue, or if you’re interested
in freelance opportunities, please email me at [email protected].
See you around town!
Ester Venouziou
LocalShops1 founder & Live Local! editor
Our Advertisers
Aussie Designs, page 24
Busy Bee Cleaning, page 26
Funky Town Boutique, page 25
Geography Dest. Travel, page 20
Grand Kitchen And Bath, page 6
HEAVENDROPt, page 9
I Love Cupcakes, page 26
I Print Local, page 25
Illuminated Publishing, page 27
Michele Tuegel Gallery, page 10
Moorman Photographics, page 8
Organo Gold, S. Joyce, page 26
Rain Japanese Restaurant, page 22
Simple with Style Events, page 26
Smith & Assoc. Real Estate, page 8
Sunshine Automotive, page 23
Tampa Bay Newswire, page 24
Three Birds Tavern, page 4
Trinity Graphics, back cover
Udderly Affordable Gifts, page 27
Also check out our Business Directory, pages 31-32,
and LocalShops1.com for more local businesses.
To advertise with Live Local! magazine
and LocalShops1, email [email protected]
Inside Live Local !
A Peek
Inside
Why Local Matters
• Call to Action: Find out what happens
when you shift $10 of your monthly budget.
• Choosing choice. PAGE 5
Health & Fitness
•
•
•
•
11 staples for a healthier pantry.
“I can’t lose my life.” PAGE 7
It’s not just bending backwards.
Is there a way to cure insomnia?
Our Environment
PAGE 1
PAGE 6
PAGE 8
PAGE 9
• Four easy steps to a better world.
PAGE 10
Cover Story
• Tastes of Time: We find more than a dash of nostalgia
when we visit these restaurants. The secret to longevity?
“Angels watching over us,” one owner says. PAGES 11-15
Family Life
• Forget the Mickey ears. PAGE 16
• Ready for your new best friend?
PAGE 17
Home & Garden
• Pretty Practical: Tips for mastering the art
of edible gardening. Total cost: $150. PAGES 18-19
• Is the American Dream within reach here? PAGE 20
Food & Drinks
• Local flavors. Impress your guests
with these tasty selections. PAGE 21
• Great brew isn’t just great beans. PAGE 22
Entrepreneurial Life
•
•
•
•
Don’t go crazy working at home. PAGE 23
You’ve got the vision. Now what? PAGE 24
No more cubicles and corner offices. PAGE 25
Connecting digitally with consumers. PAGE 26
Your Money
• All that glitters isn’t gold. Really. PAGE 27
Around Town
• Bountiful 4th: Don’t drive too fast
or you’ll miss these gems. PAGES 28-29
• Bragging Corner. PAGE 30
Business Directory
• Local shops, restaurants
& service providers. PAGES 31-32
1492 Fourth St. N., St. Petersburg, FL
727-895-2049
Why Local Matters
CHOOSING CHOICE
Shopping Local helps create a community
By Daniel James Scott, Contributing Writer
W
e could live anywhere. We choose to live where beautiful beaches, warm weather, diverse culture, big city
benefits and small town comforts surround us.
We could work anywhere. We choose to work where our impact and influence is acknowledged.
We can shop anywhere. We choose to
shop local.
Or do we?
If not, we emphatically should, as making this choice can dramatically improve
our lives.
∞∞∞
The mission of all local shops is to offer us
something we simply cannot find anywhere
else. Rewarding their novelty with our patronage ensures continued and growing options.
In short, choosing choice creates more
choice.
Considering the Internet provides convenient access to virtually anything we could ever
need to survive, where we choose to live has to provide us variety
above and beyond the basics. It needs to provide us with enough
uniqueness to keep us engaged.
Frankly, we don’t get to control much of our spend-
ing. Only about a quarter of every dollar we spend overall is on the
non-essentials, the fun stuff. I don’t know about you, but whenever
I make a payment to a nameless, faceless corporation, I long for
the time when I get to look at a local business and find something
distinctive and unique.
There is a biological reason for this as well. The process of active
shopping, where we allow ourselves surprise and delight in discovery, releases dopamine into our brains. Dopamine makes us feel
good. Fewer options equals less dopamine. We crave this feeling,
so we’re addicted to finding new and different things. And this
life-improving habit starts by shopping local.
On the other hand, choosing big box stores over independents
creates fewer options and, therefore, less competition.
Mass retailers make their purchasing choices following efficiency,
adapting to the “average” buyer. You and I are not average. We are
individuals, with individual interests.
Individuality is worth fighting to maintain.
Reinforcing this decision, choice and individuality is coupled
with improving wealth: yours, mine and across the entire community.
Let’s start with us. A mass retailer
next door hurts our home’s value. A mix
of local shops adds to it. Nobody wants
to share a lot with a massive commercial
enterprise. Everyone wants to live within
short walking distance to the local barista.
How does our seemingly selfish
choice help the community?
Money spent at local businesses
generates three and a half times more
wealth for the local economy compared
to money spent at chain-owned businesses.
This isn’t about making your neighbor rich. It is about keeping local
money local; that cash is twice as
likely to be spent buying goods and
services from other local businesses.
When you shop at chains, that money flows elsewhere. Our
cash leaves the neighborhood. Permanently.
It doesn’t just hurt your choice of home and employment location, it makes someone else’s choice better for them.
And that is a choice we can specifically choose not to make.
∞∞∞
So yes, we could live anywhere. And yes, we choose to live local.
And we could work anywhere. We choose to work local.
And, not least of all, we can shop anywhere.
And we choose to shop local.
Daniel James Scott is associate director at University
of South Florida St. Petesrburg USFSP Entrepreneurship.
Live Local!
with
LocalShops1
5
Health & Fitness
11 staples for a healthier pantry
By Mary Skinner, Contributing Writer
BETTER WITH ALMONDS
O
n the road to improved health,
we are always looking for that
magic pill. A magic pill doesn’t exist,
but these 11 staples can help:
Chia Seeds: Great plant source for essential fatty acids, perfect for porridge
or as addition to smoothies.
Toast raw almonds in oven on low temperature for 15 minutes to reduce phytates
and bring out the delicious nutty taste.
Blanch and blend with water, vanilla
and a pinch of sea salt to make almond
milk; or use milling
blade on blender for
gluten-free flour.
Dried Beans: Great source of dietary
fiber. Soak for 24 hours, then rinse to
reduce natural occurring phytates.
Rolled Oats: Instant oatmeal products are filled with sugars and preservatives. Buy rolled oats instead, and
prepare just as quickly adding only
wholesome ingredients.
Unrefined Organic Virgin Coconut
Oil: This medium chain fatty acid
won’t break down into free radicals at
higher temperatures. Great for baking!
Flax Seeds: Grind and sprinkle on
oatmeal or add to smoothies.
Brown Rice Bread Crumbs: Gluten-free substitute for breadcrumbs, and helps thicken soups and sauces.
Kombu: Sea vegetables bond to the heavy metals and toxins in
the digestive tract and help detox the body. Kombu added to
beans while cooking aids in digestion.
Dulse: Toast and grind this North Atlantic seaweed and use as
a flavor enhancer or as a crunchy snack.
Raw Apple Cider Vinegar: Helps maintain proper pH in body,
which can help reduce inflammation.
Coconut Sugar or Maple Crystals: Teaspoon for teaspoon, either can substitute for white sugar. Both help maintain healthy
blood sugar levels.
Personal chef Mary Skinner is founder of Fine Dine Organic
Cuisine in Tampa. Her website is FineDineOrganicCuisine.com.
When design
matters...
Introducing Elmwood Fine Custom Cabinetry
2600 4th St. N.
6
Live Local!
with
LocalShops1
St. Petersburg, FL 33704
727-327-3007
www.grandkitchen.com
Health & Fitness
‘I can’t lose my life’
Super-fit but nearly dead. What went wrong?
By Daphne Taylor Street, Contributing Writer
N
ational celebrity Forbes Riley is a model for
health: Her life revolves around eating right,
exercising and maintaining
a positive attitude.
But late last year she found herself on the brink of death. A large
kidney stone had lodged in a tube,
causing dangerous levels of toxins
to enter into her blood stream, and
with a temperature of 103 and blood
pressure of 70/17, Riley was rushed
into emergency surgery.
“I’d never had this level of success or risk,” Riley says.
“I started to get panicky.”
And as the panic set in, Riley forgot to take care of
herself.
∞∞∞
Looking back, Riley tells us what
went wrong.
Not enough water: “I’d literally
laugh to myself thinking, ‘How funny,
I don’t think I had any water today.’ All
of a sudden I’m doing the one thing
Doctors hovered over her, unsure
I know is really bad for me: drinking
if they could save her. Riley spent
diet soda. Now why would I drink diet
two nights in intensive care and four
soda when I know the health risks asnights in a New York City hospital,
Photo courtesy of Forbes Riley
sociated with them? Mostly because
almost 1,200 miles from her family
Fitness guru Forbes Riley
it’s ridiculously addictive. The more
in St. Petersburg.
found herself in a New
you pop them, the more you want.”
“You don’t have anything if you
These days, water is not a joke. “I set
York hospital last year.
don’t have your health,” says Riley, an
my alarm on my phone to go off every
inductee in the National Fitness Hall of Fame and mother
hour to make sure that I have adequate water,” Riley says.
of 10-year-old twins Ryker and Makenna. “Lying in a hosThe wrong words: Riley is proficient in neuro-linpital bed or barely being able to push your IV along the floor,
guistic programming, which focuses on the power of
I’m thinking, ‘Wow, everything I’ve dreamed and hoped for
words and how they help shape and reflect our beliefs,
might never happen. I can’t lose this. I can’t lose my life.’ ”
which manifests in our bodies. She coaches Fortune 500
CEOs and local entrepreneurs. So imagine her surprise
∞∞∞
when she found herself saying out loud, “I think I’m making myself sick.” Three weeks later is when Riley found
herself in New York, ready to shoot a fitness infomercial
The story has a happy ending: By the end of a traubut instead ending up almost dead in the hospital.
matic week, Riley was back home and recovering quickly.
Stress: Things were going great, but great things also
But how could someone so healthy have gotten so sick?
cause stress. In Riley’s case, having so many opportunities
“Stress,” Riley says. “They say that stress kills. I now
also meant that she lost track of things that really matter.
know how absolutely true that is.”
Now Riley is recommitted to meditation to help manage
In Riley’s case, it was stress from a business growing
stress and set priorities. “Every day for 20 minutes I meditoo fast. Just weeks before her work trip to New York, she
tate, and every day I’m grateful that I’m alive, that I can see
completed a 24-hour marathon on HSN, selliing 61,000
my children and that I have another day to get my mesSpinGyms, her signature product. Meanwhile, she had resage across,” she says. “Meditation in gratitude gives me a
cently completed an overhaul of her studio in St. Petersburg,
sense of peace and calm that I haven’t had in a long time.”
began teaching an intensive 10-week weight-loss program,
Daphne Taylor Street, a freelance writer in St. Petersburg,
and was on major deadline pressure for her latest book.
can be reached through her website, StreetMedia.info.
Live Local!
with
LocalShops1
7
Health & Fitness
It’s not just bending backwards
By Vandana Dillon, Contributing Writer
Y
oga often attracts the young and super-bendy, focusing on
physical and mental strength. But it can be practiced by anyone, any age, any shape, any ability. You just have to find the right
fit for you. Don’t be intimidated. There’s something for everyone.
We’re going to take a look at the different paths of yoga. The
one you’re probably most familiar with is called Hatha Yoga: physical yoga which was meant to prepare the body and mind for meditation. The original meaning of yoga is “the union of the individual
soul with the cosmic spirit,” which has nothing to do with contorting your body into pretzel-like positions. Many types of yoga don’t
even include a single forward fold or tree pose. Here is a breakdown of the various yogic paths:
Karma Yoga: This is the yoga of action and selfless service, such
as organizing a trash pick-up at a park or collecting blankets for the
homeless. It is an attitude of perfecting the action of doing something, but then letting go of the result. The joy comes from being
there fully in the moment.
8
Live Local!
with
LocalShops1
Bhakti Yoga: Also known as devotional yoga, this may involve
developing a guru-disciple relationship or chanting mantras or
names of the divine. Chanting can best be understood as changing
your mood through vibration, much like we do when we play our
favorite music to create a feeling of upliftment.
Jnana Yoga: This involves studying the scriptures and philosophies to gain wisdom. This may be the most difficult path because it
supports relying on the intellect, rather than the heart, for answers. A
Persian proverb says it best: “Seek truth in meditation, not in moldy
books. Look in the sky to find the moon, not in the pond.”
Raja Yoga: Raja means “royal” or “complete.” It contains physical Hatha Yoga and meditation.
So you see, there are quite a few aspects of yoga that don’t involve bending over backwards (at least not physically). And the
good news is they all lead to the same realization, that we have
infinite possibilities. So which form of yoga is calling you?
Vandana Dillon is founder of the St. Pete Yoga Festival.
She can be reached through her website, SpiritualNiche.com.
Health & Fitness
Is there a way to cure insomnia?
By Stacey Robinson, Contributing Writer
T
he statistics are staggering: Sixty percent of us get inadequate
sleep and 10 to 30 percent suffer from chronic insomnia.
When we don’t get enough sleep, our body increases the production of stress hormones, and that can lead to headaches, heartburn,
anxiety, depression, weight gain and high blood pressure. If you are
suffering, here are some things to consider.
Figure out how much sleep you need. Most people feel wellrested after 7-8 hours, but some need more, some need less.
Re-evaluate and prioritize activities. If you think you don’t
have time to sleep enough, then you are doing too much.
Practice good “sleep hygiene.” Noise, temperature, light exposure, exercise and diet can affect your ability to sleep.
Ruleoutmedicalconditionsandmedicationsideeffects.Sleep
apnea, restless leg syndrome, acid reflux, depression and chronic
health issues can affect sleep. Also, some medications used for seizures, depression, anxiety, asthma and thyroid disorder can cause sleep
disturbances. If you think you have a medical condition or you take
medications that are interfering with your sleep, talk to your doctor.
Watch for alcohol use: Alcohol and other sedatives interfere
with the body’s ability to get into deeper stages of sleep, so although
alcohol may help you fall sleep, your sleep will be less restful.
Try relaxation techniques: Many cases of insomnia are caused
by stress, which increases the release of hormones that cause
you to feel anxious and awake. Stress also inhibits release of the
“sleep hormone” melatonin. Stress-reduction techniques such
as controlled breathing exercises and progressive relaxation can
naturally help reduce stress hormones and increase melatonin.
Supplements or medications:
Melatonin, valerian and other herbal combinations, such
as supplement SerenX by Xymogen, may help stress-induced
insomnia.
Over-the-counter medications are almost always a sedating
antihistamine and can cause daytime grogginess or fatigue.
Prescription sleep medications are most often central nervous
system sedatives, and also cause grogginess and fatigue. They can
also worsen insomnia when you stop taking them.
Stacey Robinson, MD, is founder of Robinson Concierge
Medicine in St. Petersburg. Her website is RobinsonMed.com.
Live Local!
with
LocalShops1
9
Our Environment
4 easy steps for a better world
By Lucinda Johnston, Contributing Writer
G
lobal challenges look overwhelming. Problems like climate change, population growth, ocean pollution and dozens of others are far too complicated for any one of us to comprehend, let alone solve. Or are they?
While the issues may be global, some of them are more significant in local settings. Ocean pollution might not be such a concern to
people in Nevada, but for us in Florida, it’s a critical issue. It quite literally affects our daily lives and livelihood. A damaged Gulf of Mexico won’t continue to sustain our fishing industry — the largest in the
U.S. — or draw the millions of tourists who patronize our businesses.
Because Florida is surrounded on three sides by water, protecting our
oceans becomes more personal and more urgent. Fortunately, there
are things we can all do to help protect the Gulf.
Stop nutrient runoff: Honor the fertilizer bans during the
rainy season. While fertilizer makes your grass grow, it makes other
things grow, too — like algae and other invasive plants. And when
you live just a few feet above sea level, whatever you put on your lawn
eventually ends up in the Gulf, much to the delight of the algae and
weeds that clog our canals, foul our beaches and kill our marine life.
Avoid plastic: Plastic is convenient, but it lasts practically forever. When it gets into the water, sea turtles and other creatures
ingest it with deadly results. Plastic bags look way too much like
jellyfish for sea turtles to resist. Many of the dead and injured animals that wash up on our shores have undigested plastic clogging
their vital organs or choking the life out of them. One seemingly
innocent source of plastic pollution is balloon releases. When you
are surrounded by water, some of them are certain to end up there.
Plant Florida-friendly: Invasive species may be beautiful,
but they escape and crowd out native plants such as the mangroves, which are important to fish and wildlife reproduction.
Buy Local: Locally grown, environmentally friendly food isn’t
transported vast distances using fossil fuels. The same is true for
locally made products. And when you shop local, you are supporting people who live in and care about your community. That’s not
usually as true for corporations whose headquarters are thousands
of miles away in a different environment.
Lucinda Johnston is executive director of Chart 411, a 501C3
nonprofit organization dedicated to preserving the Gulf and
the Gulf way of life. To learn more, visit Chart411.com.
“Terrific art, energy
and great vibes!”
— Velva Lee Heraty
Communicating the joy of living with art to enrich your every day.
GALLERY SERVICES: fine art framing, gift registries, no-interest payment plans, artist commissions for corporations & the design
industry, art + color consulting, distinguished collectible art, gifts, special events and supporting local neighbors!
MICHELE TUEGEL CONTEMPORARY • 320 CENTRAL • DOWNTOWN ST PETE, FL 33701
727.823.1100 • www.mtcontempo.com
10
Live Local!
with
LocalShops1
TASTES TIME
OF
THEY’RE STUCK IN THE PAST AND THAT’S WHAT WE LOVE ABOUT THEM.
HERE’S A LOOK AT THREE OF ST. PETERSBURG’S OLDEST RESTAURANTS.
Stories & Photos By Cherlene Willis, LocalShops1 Writer
Live Local!
with
LocalShops1
11
TASTES TIME
OF
CONEY ISLAND, 1926
Hold the
ketchup!
If you ask
for ketchup,
there’s a 5 cent
“penalty fee.” The
restaurant isn’t
a fan of tomato
products, says
manager Gail
Kelley, shown with
servers Christina
Kelley (middle)
and Shari Schwan
(right). Shari
is Gail’s sister
and Christina
is her daughter.
Loyal following pays off
W
hen the neon sign at Coney Island Sandwich Shop lights up, it means the cooks
have turned on the grill and the servers
are ready to go.
Coney Island, St. Petersburg’s oldest restaurant, is
best known for its signature Coney Dog: grilled hot
dog topped with mustard, chopped onions and fresh
chili on a steamed bun. When Coney Island opened
in 1926, the dog cost a nickel. Today, a chili dog is $2,
a hamburger $3, and a milkshake $3.75.
Pete Barlas was the one who started it all, and when
his sons George and Hank grew up, they became partners in the family business. Pete and George have since
passed, leaving Hank Barlas, 78, as the sole owner.
“I just love seeing customers over the years,” Barlas
says. “I try to keep it as much as the way it was.”
Nostalgia and old-fashioned customer service
keep his extended family and loyal guests smiling.
∞∞∞
Customers from all walks of life stop by for a taste
of Coney’s secret homemade chili. You’ll find men
and women in suits and ties and children not yet tall
enough to reach the counter. Some have been coming
for so long they are part of the restaurant’s history.
Evelym Cary, a St. Petersburg native, was only 8
12
Live Local!
with
LocalShops1
when she first had her taste of Coney Island 50 years
ago. “They’re the best,” she says. “My mom always ordered two Coney dogs and buttermilk.”
Today, Cary also orders two Coney dogs, but she
occasionally substitutes the buttermilk for a hand-spun
chocolate milkshake. They’re the best in town, she says.
About 80 to 90 percent of its customers are regulars, says manager Gail Kelley. “We’re like a family,”
she says, adding that the cooks and servers know the
customers by name, or at least by what they order.
“When we see them walking up the street, we’ll
already start getting their chili dogs ready,” says Shari
Schwan, one of the servers.
∞∞∞
It’s because of these loyal customers that Coney
Island is still going strong, Kelley says, even though
they serve less than half the 1,000 hot dogs they used
to sell 20 years ago.
Kelley’s wishes for the future include maintaining the shop’s 1950s-era features and its longtime
customer base, while finding ways to also bring in a
younger crowd. After all, as the older, longtime customers pass on, it will be up to the new generations to
make sure St. Pete’s historic gem sticks around.
“I can’t imagine working anywhere else,” Kelley says.
TASTES TIME
OF
THE CHATTAWAY, 1951
All in the
family:
Three generations
of family members work at
The Chattaway.
Pictured here
is owner Jillan
Frers (with black
and white shirt),
with her children, from left:
Amanda,
Debbie, Winona
and Greg Kitto.
It’s Lady Chattaway’s way
T
he Chattaburger was introduced to St. Petersburg in 1951, in the days of muscle cars and
poodle skirts. The 7-ounce burger — topped
with cheese, lettuce, tomato and onion — came with a
side of fries and cost less than 50 cents. Today you can
still cruise to the city’s oldest drive-in and you’ll find
the Chattaburger, with its original sign, “The Chattaway Drive In, Home of Good Food,” along with another sign, this one painted on the side of a pink clawfoot bathtub, directing patrons to the parking lot.
Walk over the garden bridge and into the outdoor
patio, and The Chattaway experience begins. The courtyard is filled with picnic tables and 1950s-style booths, a
stage for entertainers and a pond filled with koi.
∞∞∞
Helen Lund opened The Chattaway more than 60
years ago, making it one of the oldest restaurants in
St. Petersburg.
Jillian Frer, the current owner, entered the family
business when she married Lund’s son, Everett, decades
ago. She was nicknamed “Lady Chattaway” because of
her London roots. Everett and Frer have since divorced,
but when Everett died in 2002, he left the restaurant to
her. He knew she would carry on the tradition and stay
true to its heritage, Frer says.
Small changes have been made over the years, including adding a garden, removing the shuffleboard and
introducing afternoon teas in the dining room. But the
original recipes have remained the same, and the signature Chattaburger with fries meal is still there, for $9.09.
“We cook the chicken the same,” Frer says. “We
pat our own patties the same and we try to keep it that
way. People are looking for some comfort in this difficult world. Something that’s there, something that
hasn’t changed.”
Among the restaurant’s more popular dishes is the
cheeseburger, often cited as one of the best in St. Petersburg. But in addition to the classic burgers, some
newer dishes are gaining fans. The new Asian chicken
salad, Frer says, simply “melts in your mouth.” And for
dessert? “We have creme puffs to die for.”
∞∞∞
Frer is now 81, and the restaurant keeps her busy
and feeling young. A typical day is 10 to 12 hours,
hosting tea parties and making sure everything is running smoothly. That’s just Lady Chattaway’s way.
As for the secret to the restaurant’s longtime
success? “There are angels watching over us,” she says.
“We’ve survived too many times. It never occurred to
me not to get up and do it all over again.”
Live Local!
with
LocalShops1
13
TASTES TIME
OF
MUNCH’S, 1952
Free lunch
Larry Munch
carries on the
tradition started
by his dad: A
board in the front
of the store reads,
“If your first name
is ______ you
receive the special
of the day free.”
Taking care of south side
F
rom homemade Texas hash, maple and brown
sugar sausage and signature omelets for breakfast, Munch’s Sundries and Restaurant has impressed generations. And a few years back, the restaurant got a huge boost after a visit from Guy Fieri, star
of the Food Network’s Diners, Drive-Ins and Dives.
Dean and Clariece Munch opened Munch’s in 1952
with all-you-can-eat breakfast for 19 cents, milkshakes
for 20 cents and Munchburgers for 49 cents. The shop
also sold candy, milk, bread, magazines, vacuum rental and postage services. Twelve years later the couple
bought the meat market on one side and a house on
the other, expanding the restaurant and adding homecooked comfort food. Customers came in droves.
“My father sort of filled the niche of taking care of
everything in the south side,” says Larry Munch, 59,
who started working in the family business as a dishwasher in the late 1960s and took over as owner in 1994.
∞∞∞
Today, the restaurant still sells old-fashioned candy,
tie-dye T-shirts and used books. And of course, there’s
the food: weekly breakfast specials starting at $2.05 and
the famous half-pound Munchburger Combo at $6.25.
“Everything is delicious,” says customer Ruth
14
Live Local!
with
LocalShops1
Schuyler, 84, who comes in a couple of times a week,
especially for the fried chicken and mashed potatoes.
More than half the customers are regulars.
“These guys are like my extended family,” customer
Kenny Wagner, 55, says of the Munch’s staff and frequent patrons. Wagner grew up with Larry Munch
and worked in the kitchen as a dishwasher when he was
13. “I made about $8 a week, worked here three to four
times a week back when they served dinner,” he says.
∞∞∞
In 2011, Wagner, Munch and the rest of the staff
shot a “spoof ” video and sent it to the Food Network.
Producers loved it, and after they featured the restaurant on Diners, Drive-Ins and Dives, Munch’s reputation for hearty, homemade meals went global.
A map above the register shows just how far the
show has reached. “At last count, we were at 95 different countries,” Munch says. “I had one guy come from
China. It’s amazing how far people travel and pay attention to the show. Every time (the Food Network)
replays it, we get a new batch of people.”
The secret to success, Munch says, is hard work. If
you put in the effort and the time, “the recognition will
come along.”
TASTES TIME
OF
AROUND TAMPA BAY
Photo circa 1950, courtesy of the St. Petersburg Museum of History
HISTORIC EATS
Here are some Pinellas and Hillsborough restaurants that have been around 50 years or more.
What are your historic favorites? Let us know at LocalShops1.com/LiveLocal.
1900S
1950S
1920S
The Chattaway (1951)
358 22nd Ave. S., St. Petersburg
727.823.1594 • thechattaway.com.
Columbia Restaurant (1905)
2117 E. Seventh Ave., Tampa
813.248.4961 • columbiarestaurant.com
Coney Island Sandwich Shop (1926)
250 Dr. Martin Luther King Jr. St. N., St. Petersburg
727.822.4493
1930S
The Colonnade Restaurant (1935)
3401 Bayshore Blvd., Tampa
813.839.7558 • thenade.com
1940S
Woody’s Waterfront (1945)
7308 Sunset Way, St Pete Beach
727.360.9165 • woodyswaterfront.com
Babalu (1946)
9246 Fourth St. N., St. Petersburg
727.576.7414 • babalueats.com
Dairy Inn (1947)
1201 Martin Luther King Jr. St. N., St. Petersburg
727.822.6971 • dairyinn.com
Bob Heilman’s Beachcomber (1948)
447 Mandalay Ave., Clearwater Beach
727.442.4144 • heilmansbeachcomber.com
Ted Peters Famous Smoked Fish (1950)
1350 Pasadena Ave., South Pasadena
727.381.7931 • tedpetersfish.com
Munch’s Restaurant and Sundries (1952)
3920 Sixth St. S., St. Petersburg
727.896.5972 • munchburger.com
Bern’s Steak House (1956)
1208 S. Howard Ave., Tampa
813.251.2421 • bernssteakhouse.com
Williams Subs (1958)
3801 Tyrone Blvd., St. Petersburg
727.347.9497 • williamssubs.com
1960S
Biff Burger (1960)
3939 49th St. N., St. Petersburg
727.527.5297 • biffburgers.com
Wright’s Gourmet House (1963)
1200 S. Dale Mabry Highway, Tampa
813.253.3838 • wrightsgourmet.com
Go to LocalShops1.com/LiveLocal for recipes, photos, fun facts and more!
Live Local!
with
LocalShops1
15
Family Life
Photo courtesy of The Florida Aquarium
Forget the Mickey ears
W
hen people think of Florida and kids, often what comes to mind is Mickey and friends. But lucky for us here
in Tampa Bay, there are tons more options around. We checked in with two St. Petersburg experts, Melane Nelson,
owner of Growing Up, a clothing and accessories shop for babies, toddlers and expectant parents; and Kim De Cell
Woitkowski, owner of Fifi Ruffles apparel for babies and children. Please call for information on hours, schedules and prices.
MANATEE VIEWING CENTER
6990 Dickman Road, Apollo Beach
813.228.4289 • tampaelectric.com/company/mvc
This hidden gem, open Nov. 1 to April 15, features a tidal
walk, part of the Great Florida Birding Trail, full of animals and
plant life. The manatees flock there because of the warm water near the power plant. Bring a picnic lunch. Free admission.
LARGO CENTRAL PARK
101 Central Park Drive, Largo • 727.586.7415
This gorgeous 70-acre park offers free admission
and is open daily 5:30 am to 10 pm (restrooms open
at 6 am). The play area has two parts: for 2-5 year olds,
sturdy play trains and houses; for 5-12 year olds, a climbing
wall and treehouse-like jungle gyms. The huge field is the
highlight of the park, perfect for running, soccer, kite flying.
GIGI’S FABRIC SHOP
105 S. Moon Ave., Brandon
813.661.9000 • xogigifabrics.com
Encourage your little one’s creative side! This small familyowned shop in Brandon offers sewing classes for children
and adults of all ages.
WHIM SO DOODLE
237 Second Ave. S., St. Petersburg
727.827.4911 • whimsodoodle.com/classes
Get crafty in downtown St. Pete. The scrapbooking, fabirc
and art supply shop offers summer classes for children.
16
Live Local!
with
LocalShops1
SAWGRASS ACRES
3100 72nd Ave. N., St. Petersburg • 727.580.5207
Be one with the equines! Sawgrass Acres offers weekly
horseback riding lessons.
THE FLORIDA AQUARIUM
701 Channelside Drive, Tampa
813.273.4000 • flaquarium.org
One of the best aquariums in the country is right in our own
backyard. From playful otters to scary sharks, the aquarium
is a great place to learn about our ocean and its inhabitants.
The annual pass program is well worth the money.
GREAT EXPLORATIONS MUSEUM
1925 Fourth St. N., St. Petersburg
727.821.8992 • greatexplorations.org
Here is a perfect rainy-day activity for toddlers to pre-teens.
Highlights include a Reefscape with a hands-on area for creating your own ecosystem, a 100-foot touch tunnel, and a Critter
Cave where little ones can learn about reptiles and arachnids.
DELL HOLMES PARK SPRAYGROUND
2741 22nd St. S., St. Petersburg
stpeteparksrec.org/dell-holmes-park.html
Cool down in the Sprayground, open May 1 to Oct. 31.
The non-skid surface in the spray area is perfect for running
around and splashing. The free park also has fishing areas,
shaded pavilions, a play area, climbing boulders, lighted
fitness trail and activities for the whole family.
Family Life
Ready for your new best friend?
By Mary Barrett & Connie Phoebus,
Contributing Writers
You have decided to rescue a dog. You have done the research and decided on the type of dog that you want. You have
looked at the picture on the website and selected your perfect
match. The application is filled out and a home visit is scheduled. All references on the application are good. The little brown
one with floppy ears is yours!
Now what?
Ask questions: Get to know everything you possibly can
about your new dog from the folks who know the dog the best
— the foster parents or care volunteers. If possible, keep their
phone numbers handy.
Prepare your home: When stressed out, even dogs that are
out of the “chew “stage can be destructive. If you don’t want
Perfect Matches
something damaged, put it out of sight and out of reach. Have
beds and crates available to make the new dog feel safe. Crates
are essential for training and create a safe “cave” for your dog.
Have water bowls available and ready. Potty pads, too!
Establish a routine immediately: The quicker a dog can
get into a routine, the better. Make sure there is time for eating,
walks, potty breaks and playtime. Be patient while he or she gets
acclimated to the new environment. Limit contact with strangers. Let them get to know their new family first.
These are just a few tips to make your pup comfortable and
happy. Now go and enjoy your new best friend!
Mary Barrett is founder of Limbo Chihuahuas,
a Gulfport-based 501c3 nonprofit. Connie Phoebus helps
with the organization’s marketing and fundraising.
For information visit their website, LimboChihuahuas.org.
See more at LocalShops1.com/LiveLocal
Meet Baxter
Meet Ruca
“Ruca was the catalyst that led to my marriage,” says Matt Mitchell of
St. Petersburg. Matt rescued Ruca, a pitbull, from a backyard breeder
in 2008, when she was still just a puppy but nearly dead. At the time
Matt had just started dating his girlfriend, who also had a dog, and they
would set up play dates for their dogs as an excuse to see each other
more. Matt and Maria have since married and have a son Flynn, 2.
“Baxter is the perfect dog:
loving, caring, friendly
to all four- and two-legged
creatures!” says Jim Nixon,
membership director
at The Dali museum in St. Pete.
Jim and his partner, Gerry
Connors, adopted Baxter,
a 7-year-old Boston Terrier,
in 2009 from Pet Pal Rescue.
“He’ll give you a big smile, just
to hear his name,” Jim says.
“He loves nothing more than
walking around the house
with his blanket in his mouth!”
Live Local!
with
LocalShops1
17
Pretty Practical
Tips for mastering the art of edible gardening
Story by Lisa Burns & Photos by Dave Burns, Contributing Writers
E
dible landscaping has been around as long as gardening itself and
is growing in popularity. It’s no longer your grandma’s garden, with
row after row of the same vegetable in a square plot. And no longer
do you have to keep your fruits separate from your vegetables.
These days, creating an edible landscape means combining fruits,
vegetables, herbs and flowers (both edible and ornamental). Your landscape
can be beautiful and sustainable.
There are many factors to consider when planting an edible landscape:
what, when and where to plant; access to the garden; and maintenance
schedule. The rule of thumb for most edibles is to plant in well-drained soil
and in direct sunlight. Many smaller fruit trees, like blueberry or elderberry,
can be planted as hedges, while raspberries and tomatoes can be trained
to cover your fence or arbor. Consider companion planting vegetables and
herbs both for pest control and ease of maintenance. Edible flowers including roses and marigolds will add aroma, color and flavor to your landscape.
Always be sure to properly identify and research before eating any flower.
Mint
Versatile herb ideal
in teas, vegetable dishes,
salads, desserts & mojitos!
In the garden it repels
ants and other pests.
In Florida you can plant all year, but check with your local extension
office to learn when to plant specific edibles. Edible landscapes traditionally are planted right in the ground, but there are other options, including raised beds or container gardens for small spaces and vertical gardens
for added privacy. Hydroponics can be incorporated into your landscape
through a water garden using floating planters.
Accessing your garden should combine functionality with style. Using
herbs, such as thyme, as ground cover between stepping stones or adding a
paver path intertwined in the landscape will make it easier to harvest your
edibles while creating an inviting look. Remember that all plants require
maintenance. But creating a Florida-friendly landscape, which is based on
the principle of the “right plant in the right place,” reduces the need for watering and fertilizing. Choosing edibles and ornamentals that are suited to
your yard condition and planting zone will save you time and money. Your
garden is a living work of art. Be creative and enjoy your edible landscape.
Lisa and Dave Burns are founders of Backyard Getaway, a landscaping
company in Myakka City. Their website is BackyardGetaway.net.
For their garden, Lisa and Dave selected veggies, fruits and flowers that are drought
tolerant or require little watering and well-drained soil. The garden is 16 by 30 feet
and cost $150. Time to bloom was two weeks.
Many edibles look like other, non-edible plants. If in doubt, contact a garden center.
Go to LocalShops1.com/LiveLocal for more details and updates.
Tomato
Used for sauces,
soups, salad
and fried green
tomatoes
Home & Garden
Lemongrass
Oils used directly on skin to treat
stomach ache and pain. Kills germs
and works as mild astringent
or can be inhaled for muscle pain.
Commonly used in herbal lemon teas.
Perilla
This spicy seed oil
is popular
in Korean dishes.
Also great for
salads and
for pickling foods.
High in Omega 3
fatty acids. Never
heat the seed oil.
Rose
Sweet taste, but flavors depend
on type and color. Remove bitter white
portions of petals. Freeze in ice cubes
to float in punch. Petals can be used
in syrups, jellies, butters and salads.
Planting tips
Pansy
Mild wintergreen/
minty flavor and
can by candied
or used in soups
and salads. Also
perfect as a garnish
on cakes.
The whole flower
is edible.
To repel insects, marigold, garlic, onions,
chives, catnip, horehound, basil, pansy, mint
To attract predatory insects
(ie; lady bugs and bees), that eat pests,
dandelions, dill, parsley, carrots, coriander or parsnip
To deter fruit borers, plant garlic around fruit trees
To repel pests, pair tomatoes and basil
To improve growth, pair tomatoes and bee balm
To Learn More: LocalShops1.com/LiveLocal
Sources: University of Florida’s Institute of Food and Agricultural
Sciences’s Gardening Solutions (GardeningSolutions.ifas.ufl.edu)
and Be a Floridian campaign (BeFloridian.org)
Geography Destination Travel COMMENTARY
Geography Destination Home & Garden
727-­‐230-­‐1812 Travel [email protected] COME
COME BACK
BACK
NEW NEW
be where you This may Is American Dream
CALL OR EMAIL TODAY FOR within
reach
here?
DETAILS CALL OR EMAIL TODAY FOR DETAILS fall in fresh This mlove. ay bO
e r wtry here you fall in local O
fruits into love. r try mfade resh local fruits delectable desserts made into delectable desserts miles from land. Or dive miles land. Or dive to to see fcrom reatures you’ve see creatures you’ve never imagined. Or never watch your Ocr hildren imagined. watch your exploring eM
ayan ruins children xploring Mayan and not find it tfoo ruins and not ind it too unusual, because on a unusual, b
ecause o
n a
Caribbean cruise, Caribbean everything ics ruise, everything Destination is wonderfully unusual. Weddings & wonderfully unusual. Honeymoons By Brandi Gabbard, Contributing Writer
am fortunate to work with many first-time homebuyers to
help them achieve the American Dream. The sticking point is
what that dream looks like to them, and making it work within
their budgets.
I
Younger buyers want easy access to urban centers so they
can be engaged in active
lifestyles. They want shorter
For Tampa Bay
commutes and more time
to stay competitive
with family. They want to be
able to walk to restaurants,
with the West Coast,
night life, coffee shops and
one thing is for sure:
grocery stores. While wanting all these things is imporchange is needed.
tant to them, they are faced
with the challenge of how to
have it all while still purchasing a property that is affordable.
Romance abounds at resorts made for love, you’ll find endless Distinctive for all the and Pinellas County is often referred to as a “built out” community.
right reasons for all the ways to enjoy your time Distinctive It
is
no secret that we have an older housing stock, which when
together, f
rom s
uites s
o located near any of our lovely downtown communities, is typically
right reasons Rich Experiences exotic and romantic, to out of the price range of most of our younger buyers. So what is
Complimentary intimate dDestination ining beneath the answer? Will they decide they are OK with being farther from
Rich Experiences the moonlit Indulgences sky, hand-­‐ & the urban areas to get their perfect home in their price range? Or
Weddings Private Excursions in-­‐hand strolls along the Complimentary will they settle on a fixer-upper in a dreamy location?
Honeymoons beach, every land and Indulgences A recent Nielsen report finds the largest population of millenThe most rewarding under the Private Excursions water sport nials
lives on the west coast. For Tampa Bay to stay competitive
way to travel sun. with
the
markets there, one thing is for sure: change is needed.
R
omance The m
ost r
ewarding w
ay t
o The dream-­‐fulfilling After you abounds have at It is the responsibility of all community leaders to take nocruise vacations are exchanged y
our v
ows, travel tice
of this trend and do everything they can to accommodate.
resorts made for you can blove, egin yaour Whether
it is through encouraging development that replaces
exceptional because nd you’ll they place you onboard happily ever after. older
single-family
housing with condos and townhouses and
find endless ways Tpremium he dream-­‐fulfilling cruise ships, other lower-priced options, as we see already happening in some
to enjoy your enjoying extraordinary vacations are exceptional areas, or in improving mass transit to help residents in their quest
service a
nd s
ailing o
n time together, because they place you to get to the urban areas, something needs to be done.
award-­‐winning from s
uites s
o onboard premium ships, I believe Pinellas County and Tampa Bay as a whole are up
itineraries. exotic and enjoying e
xtraordinary for
this challenge. It is an exciting time as the largest generation
romantic, t
o comes
into the workforce and begins to settle down and build
service a
nd s
ailing o
n a
ward-­‐
The extra amenities intimate d
ining roots
within
our community. The end result will be better quality
you receive at no winning itineraries. of
life.
And
that’s
not just for the younger generation. After all,
beneath the additional cost: many
boomers
are
now looking to downsize and want to be at
The services of a moonlit sky, The Concierge extra amenities the
center
of
it
all,
too.
Host you hand-­‐in-­‐hand Private receive at nCo ocktail additional cost: strolls along the Brandi Gabbard is chairman of the Board of Directors for the Pinellas
Reception The services of a beach, every land Realtor Organization and a broker associate Realtor with the Brandi
Exclusive Shore Concierge Host and water sport Christine Team at Smith and Associates Real Estate in St. Petersburg
Event Geodest.com Private Cocktail under the sun. Reception 20
Local! with LocalShops1
Live
Exclusive Shore Event After you have and can be reached at [email protected].
Food & Drinks
LOCAL FLAVORS
Impress your guests with these tasty selections.
RED STRIPE SHRIMP
Island Flavors And Tings
IslandFlavorsAndTings.com
1411 49th St. S., Gulfport • 727.327.6416
20 min. prep, 10 min. cooking. Makes 2-3 servings
Ingredients
1/2 cup Red Stripe beer
1/4 tsp. ground allspice
1/2 tsp. “scotch bonnet pepper,”
minced (optional)
1 tsp. garlic, minced
1 tsp. thyme leaves
1 Tbsp scallions, sliced
4 Tbsp butter
1 lb. shrimp
Salt to taste (optional)
Directions
Melt butter and sauté garlic.
Add scallions, thyme, allspice,
red stripe and bring to boil,
about 3 minutes.
Add shrimp and cook
until shrimp is pink,
about 3 minutes.
Serve with your favorite toast.
Submitted by Helena Josephs,
chef/owner
CARROT CAKE WITH CREAM CHEESE MOUSSE
Three Birds Tavern
ThreeBirdsTavern.com
1492 Fourth St. N., St. Pete • 727.895.2049
10 min. prep, 35-40 min. cooking. Makes 12 servings (tall 9-inch cake)
Cake ingredients & directions
20 oz shredded carrots
5 eggs
3 oz brown sugar
17.5 oz sugar
7.25 oz oil
1/4 oz vanilla
11.25 oz cake flour
1/4 tsp baking powder
1 tsp each baking soda and salt
2 tsps each cinnamon and ginger
1/2 tsp each nutmeg and allspice
Place sugar and carrots in bowl
and let macerate for 15 minutes.
Sift all dry ingredients in bowl. Add
eggs one at a time. Add vanilla, oil.
Slowly stir in carrots
and sugar mixture
Bake at 350 until toothpick
inserted comes out clean.
Mousse ingredients & directions
6 oz cream cheese, room temperature
1/4 to 1/2 cup powdered sugar, divided
1 tsp vanilla extract
2/3 cup chilled whipping cream
CHAI PAD THAI
Intensity Academy
Gourmet & Hot Sauce Co.
IntensityAcademy.com
813.299.3600
10 min. prep, 30 min. cooking.
Makes 4 servings
Ingredients
1 bottle Chai Thai Teriyaki (12 oz)
1 lb linguini
1 cup snow pea pods
2 cups broccoli
1 cup thinly sliced red peppers
3 Tbsps olive oil
1/2 cup toasted cashews
chopped roughly (optional)
Layer the cake and the mousse,
then top it all off with shredded
carrots and walnuts.
Directions
Pour bottle of Chai Thai Teriyaki
into a 4 qt pot. Reduce at a simmer
medium heat by 1/3 or until thickened,
about 20 minutes.
Meanwhile, boil linguini 8 minutes
until al dente. Place remaining vegetables into colander and pour linguini
and boiling water over vegetables.
Place all ingredients into Chai Thai
reduction and toss with the olive oil.
Cook on medium heat for 5 minutes
until everything is well blended.
Toss and serve hot or cold.
Submitted by Stephanie Cutshall,
pastry chef and co-kitchen manager
Submitted by Michele Northrup, co-owner
Beat cream cheese
until smooth
and creamy.
Add sugar
and vanilla.
Whip heavy cream
to soft peaks.
Fold heavy cream
into cream cheese
and refrigerate.
Live Local!
with
LocalShops1
21
Food & Drinks
Great brew isn’t just great beans
Live Local! report
C
ustomers often tell Brigitte Whitaker,
owner of Brew D’Licious in St. Petersburg, that when they make coffee at home, it just
doesn’t taste the same as the coffee they have at
her shop, even when they use the same beans.
What gives? We went straight to the source and
asked Whitaker for the scoop.
“It’s not all about the beans,” she tells us. Great
beans define the flavor, but there are more factors
that come into play, she says.
But let’s start with the beans. Local ones are
likely to be fresher, since they are roasted in smaller
quantities. To find the right bean for you, follow
your nose and choose one that smells the best.
“We encourage sniffling!” says Whitaker, who
serves St. Petersburg-based No Name Java at her
shop at 667 Central Ave. Once you find the right
bean, she says, there are other things to consider.
BEYOND THE BEANS
The grind: The finer the grind, the stronger the coffee, Whitaker says. So depending on your coffeemaker, you will need the
proper grind. You can get your beans ground
at the shop, but Whitaker suggests getting
a grinder for that great coffee smell.
But don’t spend a fortune on one. A simple
Braun or Krups works fine, Whitaker says.
Coffeemaker: Professional ones brew coffee at 195-200 degrees.
Most coffeemakers at home? Lukewarm at best. A percolator
or French press is best, she says.
Water: Bottled or distilled is the way to go, Whitaker tells us.
Tap water isn’t so great for your machine and depending on what
your city puts in the water, it might not be so great for you, either.
Labels: Avoid coffee that’s on a store shelf with an expiration date.
It likely has chemicals you don’t want in your body. Whitaker says.
Rain Japanese Restaurant & Sushi Bar
5267 Park St N., St. Petersburg
RainSushi.com • 727.545.1781
22
Live Local!
with
LocalShops1
Entrepreneurial Life
Don’t go crazy
working at home
By Jonathan Malkin, Contributing Writer
W
orking from a home office? I do. The key word is working from a home office, not in a home office. Here are
three tips to keep from going stir crazy.
Have an office: Many people set up their laptop on the
dining room table and start working. This is great from time to
time, but not a good daily routine. Furnish a separate room as
your office. Make the place feel comfortable and business-like,
but have fun with it. Just make sure it’s a separate space dedicated to getting work done.
Go outside at least once a day: Check the mail. Go for
a walk. Watch the sunset. Do something — anything — to get
out of the house. I used to have days when I walked from the
bedroom to the office in the morning and into the living room
and kitchen in the evening. Not a fun way to live. These days I
make sure to go outside every day, even if it’s simply to look at
the sky and enjoy mother nature.
Imagine the perfect office space.
And then make it happen!
Work in more than one location: Remember that I said
work from home and not in the home? I meant it! I schedule online meetings in the morning and in-person meetings in
the afternoon. Thus my mornings are spent being productive at
home, and my afternoons are spent meeting with people and
getting other work done, such as writing this article!
Jonathan Malkin is author of The Road to Hell and Back: Conquering Depression When Happiness is Not an Option. He can
be reached through his website, EntrepreneurialHonesty.com.
363 16th Street North, St. Petersburg, FL
www.sunshineautomotiveinc.com
ALL Insurance Accepted!
Serving the St. Pete area for more than 40 years!
Dean & Tina Pickel, owners
Live Local!
with
LocalShops1
23
Entrepreneurial Life
You’ve got the vision. Now what?
By Tonya Seay, Contributing Writer
T
he first step in planning your business is determining what
to do. Defining your vision can be as easy as discussing your
hopes and dreams with a trusted yet objective friend or adviser.
Then come the tough parts: following through with strategic
thought and planning and paying for it all.
start simple. A simple way for college students to interact became Facebook. A simple way for people to connect with job
listings became LinkedIn. Think big, but start simple!
How will you pay for it? Many business owners get started
by using their personal savings or loans from family, friends
and banking institutions. Grants and loans also are available
government programs, and the Small BusiYou’ll need through
What is your vision? Take the time to determine
ness Administration is a valuable resource to conwhat you are really passionate about and consider ways 3 budgets: sider. If those possibilities aren’t an option and you
you can package and sell it. You may find that passion
have the drive to start now, find other means of
BUSINESS still
in a job you’ve loved, a struggle you’ve overcome, or
support. Many of my start-up clients have the supPERSONAL port of someone who will take care of food, shelter
a product or service that once made you feel special.
Some people can simply be passionate about entreand other routine stuff while a new business is deTIME
preneurship itself and enjoy any business venture. The
veloped. Start low-cost and reinvest. All businesses
point is to enjoy what you do because when you believe
should make a plan that includes a budget for your
in yourself, your product and your service, then others can, too.
business, a budget for your personal needs while your business
How do you accomplish it? Business schools and groups can’t support you and a budget for your time. Think it through
and then add a nice cushion for unplanned expenses and cirlike SCORE and the SBA can provide checklists and other recumstances.
sources for start-ups and growing businesses. But sometimes all
those rules and checklists make people feel overwhelmed. It has
Tonya Seay, owner of Strategic Success Builders in Tampa,
been said that “if I had known how much work it would be, I
is a business and tax accountant for entrepreneurs.
never would have started.” So if simple is what you need, then
She can be reached at [email protected]
Do you wish that you…
Had a way of knowing ALL of the day’s news?
Could get business leads
before they’re general knowledge?
Find it all in one easy location?
Let Aussie Designs
add some color into your life!
Whether you’re planning a party
or hanging out by the pool,
we have the right collection for you.
Custom glass creations
Hand-painted disposable partyware
Painted clothing & Unique gifts
Aussie-Designs.com
24
Live Local!
with
LocalShops1
Then you’ll love
Tampa Bay Newswire
(www.tampabaynewsire.com)
ALL Tampa Bay press releases, posted daily
Sign up for the FREE daily email!
Send email to [email protected]
and put “sign me up” in the subject line
PUBLISHED BY
727.210.5030 • www.knowhowe.biz
Entrepreneurial Life
No more cubicles and corner offices
By Barry Rubin, Contributing Writer
W
hen Thomas Edison said, “Good fortune often happens
when opportunity meets with preparation,” he could never have guessed the issues facing business owners today. To help
you prepare, here are three business trends for the second half of
the decade.
Virtual workplaces: Once monopolized by a small number
tems to be brought back online within minutes of an outage. In
the past, businesses relied on on-site backups, which aren’t much
help if the site is destroyed. Cloud-based VoIP phone systems can
be routed anywhere, allowing critical work to continue with little
to no interruption on service. Web-based attendance tracking lets
managers know who is accounted for in times of emergency and
where those people are.
of multinational publicly traded companies, there are now thousands of virtual service providers and off-site data centers. And
as more of them enter the marketplace, prices of these virtual
workplace systems and hosting will continue to drop, making it
a more acceptable way to do business for companies of all sizes.
What that means to you: share thoughts and data with colleagues
in real time, anywhere, on laptops, tablets and even smart phones,
through cloud-based online meetings and video conferences; hire
employees and contractors regardless of location; save on travel
expenses by hosting and attending virtual meetings.
Asset tracking: Once considered inventory, asset tracking is
now one of the most important parts of doing business. In addition to fixed property, businesses now have transportable assets such as computers and phones. These can be tracked with a
bar code or smart chip and managed via software that integrates
with procurement, financial reporting and other operation systems. And there’s more: Intangible assets, such as software, can
be secured via a licensing and entitlement management system;
proprietary information including customer lists and vendor pricing, can be protected via cloud-based repositories, limiting access
to only authorized people and only from secure devices.
business quickly up and running again after a fire or other natural
disaster. Off-site data recovery, for example, allows computer sys-
Barry Rubin is founder of Time Systems, a St. Petersburg tech company, and president of the Gulfport Area Chamber of Commerce.
He can be reached through his website, TimeClockMan.com.
Continuance planning: New technology can help get a
BUY • SELL • CONSIGN
New & like-new handbags, shoes,
jewelry, clothing and accessories
for men, women and children
II Print
Print
I
Print
Local
I
Print
Local
Local
Local
A division of LocalShops1
A division of LocalShops1
Banners
Fliers
Stationery
Booklets
Greeting Cards Sticky Pads
Bookmarks
Menus
T-Shirts
Banners
Fliers
Stationery
Business Cards Newsletters
Table Tents
Booklets
Greeting
Cards
Sticky
Pads
Banners
Fliers
Stationery
Card
Magnets
Pens
Tickets
Bookmarks
Menus
T-Shirts
Booklets
Greeting
Cards
Sticky
Pads
Brochures
Postcards
Stickers
Bookmarks
Menus
T-Shirts
Business
Cards Newsletters
Table
Tents
Calendars
Posters
Water
Bottles
Banners
Fliers
Stationery
Rack
Cards
Calendars
Banners
Business
Cards
Newsletters
Table
Tents
Card
Magnets
Pens
Tickets
File
Folders
Rack
Cards
Yard
Signs
Booklets
Greeting
Cards Sticky
Pads
Stickers
Car
Magnets
Business
Card
Magnets
Pens
Tickets
Brochures
Postcards
Stickers
Bookmarks
Menus
T-Shirts
Brochures
Postcards
Stickers
T-shirts
Fliersdesign, editing
Cards We also
offer
Calendars
Posters
Water
Bottles
Business
Cards
Newsletters
Table
Tents
Calendars
Posters
Water
Bottles
Tickets
Postcards
Brochures
and
direct
mail
services!
File
Folders
Rack
Cards
Yard
Signs
Card
Magnets
Pens
Tickets
File Folders
Rack Cards
Yard Signs
Brochures
Postcards
Stickers
LocalShops1
Business,
Artist
&
Non-Profit
Members
We
also
offer
design,
editing
Calendars
Posters
Water Bottles
We get
alsoan
offer
design,
editing
always
additional
10
percent
off!
and
File Folders
Rack mail
Cards
Yard Signs
anddirect
direct
mailservices!
services!
A division of LocalShops1
A division of LocalShops1
5401 Gulfport Blvd. S.,
Gulfport, FL 33707
727-322-1422
FunkyTownBoutique.com
Bring this ad in and save 20%
Excludes jewelry and items already on sale
Email us at [email protected] to get started!
We
also offer
design,
editingMembers
LocalShops1
Business,
Artist
&
Members
LocalShops1
Business,
Artist
&Non-Profit
Non-Profit
and
direct
mail
services!
always
get
an
additional
10
percent
off!
always get an additional 10 percent off!
Email
usus
atat
[email protected]
started!
Email
[email protected] to
to get
get started!
LocalShops1
Business,
Artist Artist
& Non-Profit
Members
LocalShops1
Business,
& Non-Profit
always get
anadditional
additional 10
off!off
Members
get
10percent
percent
Email
[email protected] totoget
started!
Email
[email protected]
get
started
IPrintLocal.com
IPrintLocal.com
IPrintLocal.com
IPrintLocal.com
Live Local!
with
LocalShops1
25
Entrepreneurial Life
Connecting digitally with consumers
By Ebony Grimsley, Contributing Writer
T
he Mahaffey is a staple in downtown St. Petersburg. Originally opened as part of the Bayfront Center entertainment
complex in 1965, it was renovated and renamed The Mahaffey
Theater for the Performing Arts in 1987-88. The venue features
major artists and up-and-coming entertainers, meetings and special occasion events.
With such a long, historic stance in the arts community, the
city-owned theater could easily be stagnant in its marketing efforts while maintaining attendance numbers. But the launch of
the Mahaffey’s mobile application shows the theater is still working to continue to reach record attendance numbers and stay relevant to its local community digitally.
The new free application, My Mahaffey, is available in iTunes
and Google Play for mobile phones and tablets. It provides the
expected features: upcoming events, directions, contact information and links to Mahaffey’s social media pages. But My Mahaffey goes a step further to give users an opportunity to connect
with nearby restaurants and off-site events with partner venues.
THE POWER OF APPS
Connecting! The average consumer actively
uses 6.5 apps in a 30-day period.
Shopping! Sixty-eight percent of mobile users research
on their smartphones, and 35 percent of them end up
making a purchase through the phone.
Sources: Super Monitoring and JiWire
Taking any business or organization to the mobile world is
not just a matter of creating an application, but creating a useful
one. Be prepared to offer users more, but relevant items than your
competitors offer. That will help you to grow the number of users
and the usage for your app. As a business owner you must always
stay one step ahead. See what is already in the marketplace and
strive to do it better.
Ebony Grimsley is author of Because You’re Small and founder
of Above Promotions, a digital marketing and publicity
agency in Tampa. She can be reached through her website,
AbovePromotions.com.
Simple with Style Events
wedding and event planning
13220 Belcher Road, Unit 10, Largo
[email protected]
727.543.9045
727.563.4828
Petra Dvorak
simplewithstyle.com
We specialize in all things baked. Organic & all-natural ingredients.
Gluten-free, soy-free, sugar-free and vegan options available
ilovecupcakesllc.com
Busy Bee
Cleaning Specialists
Residential and Vacation Cleaning
813-922-8792
CleaningByBusyBee.com
Facebook.com/CleaningByBusyB
LICENSED, INSURED AND BONDED
WHEN ONLY THE BEST WILL DO
Proud partner of Cleaning for a Reason, which provides
free house cleaning for women undergoing cancer treatment.
World-Famous “Healthier Coffee” Infused
with THE KING OF HERBS:
100% Certified Organic GANODERM LUSIDUM
Coffee. The allure is never-ending, and so is the quest for a perfect cup…
DoThatCoffee.com or (727) 637-7073
World Famous “Healthier Coffee” Infused with THE KING OF HERBS
Black • Latte • Mocha • Hot Chocolate • Organic Green Tea
100 % Certified Organic GANODERM LUSIDUM
EXCELLENT TASTE—BETTER HEALTH—ENJOY OUR GOURMET FLAVORS:
26
Live Local!
with
LocalShops1
Black Latte Mocha Hot Chocolate Organic Green Tea
Order at www.dothatcoffee.com or call (727) 637 7073
Your Money
All that glitters isn’t gold. Really
DIAMOND QUEST
By Beau Davis, Contributing Writer
D
iamonds are a girl’s best friend, but that’s not all. Though
diamonds often represent love, they’re also a great invesment. Gold and silver bars might be a great investment for the
long term, but their values fluctuate daily in trade. Diamonds have
seen a consistent rise in value in the past six years, even through
the recession. Also consider this: Beyond their values, what are you
going to do with bars of gold? Store in a secure location, of course,
and pay for that storage space. Diamonds, on the other hand, can
be worn! Shown off! Talked about! Admired!
Diamonds are often connected to life’s most romantic and
heartfelt moments, given as a symbol of sacred promises or to
celebrate precious time. Why should this stop you from shopping
smart as well? The trick is simple: Buy as an investor, wear as an enthusiast, and upgrade, replace, or sell in due time. Some of the best
places to buy or upgrade your jewelry are local jewelry and consignment stores, which are typically family-owned so you’re likely to
work with an expert who has a genuine desire to help.
Beau Davis is a certified sales associate through the American
Gem Society. His website is the TheInformedJewelryBuyer.com.
“We choose
what comes out
of our mouth,
what stays in our head,
and what lives
in our heart.”
Diamonds are a long-term investment
because of their durability and beauty.
There is always a market for diamonds.
Know your budget. Don’t break your budget.
You can always upgrade down the road.
Educate yourself or hire a consultant or broker
so you can make sure you are getting a good value.
Coming in at 3106.75 carat, 1.37 lb and 4.1 inches
long, the Cullinan is the largest gem-quality diamond ever
found, January 1905, near Pretoria, South Africa. The largest polished gem from the stone is the Great Star of Africa,
and at 530.4 carats was the largest polished diamond in the
world until the Golden Jubilee Diamond was found in 1985.
Karat isn’t carat. Karat is used to indicate gold purity. Pure
gold is 24 karat, so the number preceding the KT marking
indicates how many parts out of 24 are pure gold. Carat
is a unit of weight used to measure diamonds and precious
gemstones. One carat is equal to one-fifth of a gram.
Moorman Photographics
Suzin Carr, author of I Choose™, I Choose Too! and Yo Elijo
We have a great selection
of hand-crafted items.
We also have a nice selection
of new and slightly used household
furniture and a wide variety
of Udderly awesome gifts & thrifts
at Udderly Affordable prices.
Written by a mom, illustrated by her child.
•
•
Author available for visits and talks to schools
and organizations throughout Tampa Bay
Books available wholesale for retail partners
IlluminatedPublishing.com
STORE HOURS:
Sun & Mon: Closed
Tue-Thu: 10am-5pm
Fri- Sat: 10am-7pm
5114 Gulfport Blvd., Gulfport
(across from McDonald’s)
Live Local!
with
LocalShops1
27
Around Town
Photo courtesy of the city of St. Petersburg
Bountiful 4th
O
Don’t drive too fast or you’ll miss these gems.
ur friends Carmen and Patrick are in town for the
closing on their new home in the Old Northeast
neighborhood in St. Pete, and we’re spending the
day helping them find household decor and other things they
might enjoy. Carmen loves to garden; Patrick, originally from
Ireland, spends his spare time brewing beer in his garage. They
have two children, ages 7 and 9. We decide to take them on a
tour of Fourth Street North in St. Pete. Check the next page and
come along for the ride!
Clique 26 Photography
Story by LocalShops1 Girl with help from a friend
28
Live Local!
with
LocalShops1
Around Town
The Hollander Hotel
We meet at one of St. Pete’s remodeled boutique hotels, which is conveniently
close to everything. Our friends are already there, enjoying their morning tea on
the beautiful 130-foot terrace. Our first order of business was to present them
with their own LocalShops1 1Card, giving them discounts at locally owned
businesses all over Tampa Bay. Now we’re off.
421 Fourth Ave. N. (corner of 4th St & 4th Ave.)
hollanderhotel.com
Haven Home
Our first stop is for home decor at one of St. Pete’s newest interior design firms and
furniture stores. Here we found transitional furniture, art, rugs and lots of accent
pieces, and there’s the added convenience of having owner Michael Mastry and his
designers there to help. You can even arrange for a designer to come to your home!
1032 Fourth St. N., havenhome.com
Sunken Gardens
The next stop is especially for Carmen, but we know the entire family will enjoy
four acres of beautiful botanical gardens right in the center of St. Petersburg. Dating to 1903, and three generations of the George Turner family, the garden is our
oldest living museum and home to more than 50,000 tropical plants and flowers.
1825 Fourth St. N., stpete.org/sunken
Great Explorations Children’s Museum
The kids have been great all day, so now it’s time for them to run, jump, and play!
We don’t need to travel far, since Great Explorations is right at the entrance to
Sunken Gardens. Science is made fun here, and children are encouraged to think,
play, move and create. The best part? They’re learning, and don’t even know it!
1925 Fourth St. N., greatex.org
Three Birds Tavern
MORE STOPS
ALONG 4TH ST. N.
The Cupcake Spot
405 Central Ave.
(corner of 4th St & Central)
thecupcakespotinc.com
Fourth Street Shrimp Store
1006 Fourth St. N.
theshrimpstore.com
St. Pete Bicycle & Fitness
1205 Fourth St. N.
stpetebicycleandfitness.com
Marion’s Gifts & Clothing
1301 Fourth St. N.
marionsonline.com
Being: The Art of Living
1575 Fourth St. N.
shopbeing.com
Bob Lee’s Tires
1631 Fourth St. N.
bobleestire.com
Shep’s Food Mart
2001 Fourth St. N.
Harvey’s 4th Street Grill
3121 Fourth St. N.
harveys4thstreetgrill.com
El Cap
3500 Fourth St. N
We have worked up quite an appetite, and it’s time for a late lunch. We grab a table
on the patio under sprawling oaks and enjoy the shishito pepper appetizer. There’s
something for everyone here. For Patrick, shepherd’s pie and a pint, maybe two, of
lager; for Carmen, vegan soup and vegetarian risotto; for the kids, chicken and waffles
and blueberry muffin bread pudding. The pudding was so good, we ordered another!
1492 Fourth St. N., threebirdstavern.com
Wing’s Bookstore
4500 Fourth St. N.
wingsbookstore.com
Grand Kitchen & Bath
St. Pete Bagel
7043 4th Street North
stpetebagelco.com
Carmen and Patrick’s new home is in desperate need of a new kitchen, so after
lunch we go to meet with Julie Burch and Richard Valmain at Grand Kitchen.
They have more than 40 years of experience in just this type of remodel, and
customer service and craftsmanship are their top priorities. Patrick and
Carmen schedule an appointment to have Richard’s team come to their home.
2600 Fourth St. N., grandkitchen.com
∞∞∞
And the Adventures Continue ...
And so a wonderfully productive day comes to an end. But before we say
goodbye we make plans to meet tomorrow and continue shopping along Fourth
Street North. We still have to drop by Fourth Street Shrimp Store! And Being!
And Marion’s! And Babalu! And ...
Red Mesa
4912 Fourth St. N.
edmesarestaurant.com
Babalu Restaurant & Bar
9246 Fourth St. N.
babalueats.com
For hundreds more options
for locally owned shops,
restaurants and service providers
all over the Tampa Bay region,
check out the online directory
at LocalShops.com.
Live Local!
with
LocalShops1
29
Around Town
PATRICK ROBERTS, LIVE LOCAL!
BRAGGING CORNER
W
e asked local business leaders: “In 75
words or less, tell us what makes Tampa
Bay so awesome, and how your particular
region within Tampa Bay contributes to that awesomness. Yes, bragging is encouraged.”
Here is what they had to say.
GULFPORT
“Tampa Bay offers such diversity within the state
of Florida. Gulfport adds a unique ‘Old Florida’
component to the mix. Business and community
go hand in hand here. Everyone understands that
by buying local you are helping your neighbor
and your neighborhood. You truly see the power
of the purse in support of independent businesses.”
Lori Rosso, Gulfport Merchants Association, president
& Gulfport Area Chamber of Commerce, vice president
SEMINOLE
“What makes Seminole great? The beautiful weather,
especially in the winter when the rest of the country
is being blasted with snowstorms; the proximity
to the beaches; the convenience of being near Tampa
International Airport; the big-city feel (near St. Petersburg, Clearwater and Tampa). And yet, the small-town
warmth, St. Petersburg College and joint-use library
(with view of the Florida wetlands), the new housing and
business development on and around Bay Pines Blvd.”
Gretchen Wells,
Seminole Chamber of Commerce, chief of operations
30
Live Local!
with
LocalShops1
ST. PETERSBURG
“St. Petersburg is a vibrant, creative city experiencing
an exciting renaissance. We are a forward-thinking
community with an exciting vision for the future.
Our downtown is a premier destination for the arts,
hospitality, sports and sciences, near some of the most
historic and beautiful neighborhoods. We also have
America’s best beaches. We are The Sunshine City!”
Jennifer Jock, St. Petersburg Area Chamber of Commerce,
communications coordinator
“Restaurants, retail, galleries, legal, financial, realtors,
medical – we have it all in our downtown core.
From the bay to the bars, from the daytime experience
to after-dinner and late-night happenings, there is no
place like downtown St. Petersburg. Be it a traditional
day of shopping and dining, enjoying the amazing green
spaces and waterfront, or discovering the craft beer
and art and museum scene, you just gotta visit the ’burg.”
Matt Shapiro, Downtown Business Association, president
PINELLAS PARK/GATEWAY
“This area is a gem set in this sub-tropical paradise. From
sparkling days to glittering nights, high-brow arts to lowdough dives, we have it all! We’re a small business incubator and a destination for corporate tourism. We have
industry, large chain stores and small, friendly shops. We’re
a rural enclave for equestrian enthusiasts and boast a
performing arts center, parks, and a busy festival schedule.”
Billie Noakes, Pinellas Park Gateway Chamber of Commerce,
executive director
Business Directory
For a complete list of LocalShops1 members, go to LocalShops1.com
To join LocalShops1, go to LocalShops1.com/join • To advertise in Live Local!, email [email protected]
ART & GALLERIES
Aussie Designs
727.560.4882
Aussie-Designs.com
Michele Tuegel
Contemporary Gallery
320 Central Ave., St. Petersburg
727.823.1100
MTContempo.com
AUTO SERVICES
Sunshine Automotive
363 16th St. N., St. Petersburg
727.823.7191
SunshineAutomotiveInc.com
BOOKS
Iluminated Publishing
IlluminatedPublishing.com
BUSINESS SERVICES
KnowHowe
7887 Bryan Dairy Road, Box 570, Largo
727.210.5030
KnowHowe.biz
LocalShops1
727.637.5586
LocalShops1.com
NuBarter Tampa Bay
5663 Park Blvd.,
Suite 9, Pinellas Park
727.563.4828
NuBarterTampa.com
PostShareSell
PostShareSell.com
Tampa Bay Newswire
727.210.5030
TampaBayNewswire.com
Virtual Business Services
727.642.5508
Virtual-Business-Services.com
ZKDezigns, Kelly Wright
727.692.9057
KellyLinWright.com
CLEANING SERVICES
Busy Bee Cleaning
813.922.8792
CleaningByBusyBee.com
DANCE CLASSES
Dance Central
8100 Park Blvd., Bldg C, Suite 25
Seminole/St. Petersburg
727.386.0586
TheDance-Central.com
EQUIPMENT
Royal Edger and Mower
10831 49th St. N., Clearwater
727.573.1700
RoyalEdger.com
EVENT PLANNING
Simple with Style Events
727.563.4828
SimpleWithStyle.com
EYEWEAR
ImpulseClics.com
2323 Dr. MLK Jr. St. N., St. Petersburg
727.823.1783
ImpulseClics.com
FASHION & ACCESSORIES
Brown Eyed Betty
Boutique and Consignment
5980 66th St., Pinellas Park
727.366.4491
localshops1.com/member/consignment
Fashion Scrub Depot
2710 Central Ave., St. Petersburg
727.498.8892
FashionScrubDepot.com
Funky Town Boutique
5401 Gulfport Blvd., Gulfport
727.322.1422
FunkyTownBoutique.com
Premier Designs Jewelry,
Kerrie Adent
813.393.6563
kerrieadent.mypremierdesigns.com
(access code: serve)
FINANCIAL SERVICES
C1 Bank
9001 Belcher Road, Pinellas Park
727.548.9001
C1Bank.com
Grow Financial
6900 Park Blvd., Pinellas Park
727.791.4206
GrowFinancial.org
FITNESS
Peace of Yoga
21 Dr. MLK Jr. St. S., St. Petersburg
727.350.5876
Peace-of-Yoga.com
FOOD & DRINKS
I Love Cupcakes
13220 Belcher Road, Largo
727.543.9045
ILoveCupcakesLLC.com
Mangia Gourmet
2930 Beach Blvd. S., Gulfport
727.321.6264
MangiaGourmet.com
Organo Gold, Silmarie Joyce
727.637.7073
DoThatCoffee.com
Pipo’s: The Original Cuban Cafe
9531 Bay Pines Blvd., St. Petersburg
727.394.7476
Pipos1979.com
Rain Japanese Restaurant
& Sushi Bar
5267 Park St. N., St. Petersburg
727.545.1781
RainSushi.com
The Birchwood
340 Beach Drive NE, St. Petersburg
727.896.1080
TheBirchwood.com
The Cupcake Spot
405 Central Ave., St. Petersburg
813.839.7077 and 727.825.0572
TheCupcakeSpotInc.com
Three Birds Tavern
1492 Fourth St. N., St. Petersburg
727.895.2049
ThreeBirdsTavern.com
GIFTS
Scents from the Hart
118 Tarpon Ave., Suite 8, Tarpon Springs
727.237.3097
ScentsFromTheHarts.com
Shannon’s Web
2454 Central Ave., St. Petersburg
727.800.5964
Shannons-Web.com
Enchanted Sunshine
800.690.8078
EnchantedSunshine.com
Udderly Affordable
Gifts & Thrifts
5114 Gulfport Blvd., Gulfport
727.710.4546
Facebook.com/UdderlyAffordable
HOME SERVICES & RETAIL
Bell Contracting
& Design
727.392.8117
BellContractingAndDesign.com
Burton Electric
8844 Ridge Road, Seminole
727.393.4502
Facebook.com/BurtonElectricInc
Live Local!
with
LocalShops1
31
MUCH
THANKS
FOR MAKING TAMPA BAY
A BETTER PLACE!
Business Directory
Grand Kitchen & Bath
2600 Fourth St. N., St. Petersburg
727.327.3007
GrandKitchen.com
HavenHome.com
1032 Fourth St. N., St. Petersburg
727.822.3100
HavenHome.com
Master Concrete Coatings
1808 S. Club Court, Tampa
813.977.6138
MasterConcreteCoatings.com
Sliding Door Roller Replacement
19121 N. U.S. Highway 41, Lutz
813.802.6111
FixMySlidingDoors.com
REAL ESTATE
INSURANCE SERVICES
Mobile Day Spa Creations
727.492.1041
BeautiPage.com/Martha_Ross
Aflac Independent Agent,
Dana Callahan
321.247.8773
Facebook.com/Dana.Callahan
Insurance Underwriters & Assoc.
2100 Fifth Ave. N., St. Petersburg
727.384.0096
InsUnderwriters.com
LEGAL SERVICES
Gallagher & Associates Law Firm
5720 Central Ave., St. Petersburg
727.344.5297
AttorneyOffices.org
Headley Law PA
1906 S. Florida Ave., Lakeland
863.904.5520
HeadleyLaw.net
ENTERTAINMENT GUIDE
WWW.BEACHLIFEFL.COM
NON-PROFITS
HeavenDropt
140 Seventh Ave. S., Ter. 200, St Petersburg
727.519.3058
HeavenDropt.org
PHOTOGRAPHY SERVICES
LET’S CHAT
Moorman Photographics
4075 16th St. N,, St. Petersburg
727.527.1237
MoormanPhoto.com
PRINTING SERVICES
We’re always open
to collaborations
with community-minded
organizations!
[email protected]
32
Live Local!
with
LocalShops1
Big T Printing
6111 10th St. N., St. Petersburg
727.322.3131
BigTprinting.com
I Print Local, LocalShops1
727.637.5586
IPrintLocal.com
Trinity Graphics
1005 19th St. N., St. Petersburg
727.709.6536
TrinityGraphics.com
Brandi Christine Team
@ Smith & Associates
330 Beach Dr. NE, St. Petersburg
727.798.6216 and 727.992.3077
BrandiChristineTeam.com
Christopher Dixon,
Team Elite, Northstar Realty
216 Beach Drive, St. Petersburg
813.992.2620
NorthStarRealty.com/author/chris
North Star Realty
216 Beach Drive, St. Petersburg
727.528.7653
NorthStarRealty.com
SKIN CARE & ANTI-AGING
SPA & MASSAGE SERVICES
Florida Reflexology and Spa Services
2120 Range Road, Clearwater
727.776.3865
FloridaReflexology.com
Tampabay Massage Therapy
& Wellness Center
7158 Seminole Blvd., Seminole
727.392.2458
TampabayMassageTherapy.com
The Peaceful Warrior Massage
19 Dr. MLK Jr. St. S., St. Petersburg
727.822.8866
PeacefulWarriorMassage.com
Metabolix Wellness Center
26212 US 19 N., Clearwater
727.230.1439
MetabolixWellness.com
TRAVEL SERVICES
Geography Destination Travel
727.230.1812
GeoDest.com
Your Travel And Cruise Concierge
813.444.3238
YourTravelandCruiseConcierge.com
YARN SHOPS
FAB Fiber
5440 29th Ave. S., Gulfport
727.898.9003 and 727.744.7051
FabFiberGulfport.com
Stash, a Place for Yarn
625 Central Ave., St. Petersburg
727.251.4557
StashStPete.com
For full list, go to LocalShops1.com
• To join, go to LocalShops1.com/join
• For ad info, email [email protected]
Join the Local Movement!
When you join LocalShops1, you become a part of Tampa Bay’s most active advocate for small
businesses. From networking events and community festivals to Buy Local advocacy campaigns
and marketing opportunities, we’ve got you covered. Here are five reasons to join LocalShops1 today.
in your business & your community! Businesses that are part of a Buy Local initiative such as LocalShops1 grow twice
1 asInvest
fast as their peers that don’t. Together we have a stronger voice and can help make Tampa Bay an even better place!
money! Our members get access to reduced-cost (sometimes even free!) vendor opportunities, low-cost co-op ads
and other promotional opportunities, plus 10 percent off printing through our own printing division, IPrintLocal.com.
2 Save
money! Our 1Card is a group loyalty disountcard to help you retain customers and increase customer spending. Even
better, businesses and nonprofits can use the 1Card as a direct revenue stream.
3 Make
Grow your presence online AND in print. Our top-notch website lets members create a business profile with photos,
4newshyperlinks,
blogs and more. You can also list your sales, events and anything else going on in your world — and have that
listed included in our weekly enewsletter (20,000+ subscribers) and blasted out on our social media circles at no charge!
We love to brag about you on Facebook, Twitter, Pinterest and Google+.
Online we maintain a private group on Facebook for members to share ideas, vent and learn more about each other.
5 Connect.
In person, we offer many opportunities to spotlight your business and meet businesses as well as shoppers:
Top Local Chef: Local restaurants, celebrity judges and foodies? It’s he sauciest competition in town! TopLocalChef.com
Best in Biz Awards: We celebrate our birthday by honoring businesses and cool shoppers. LocalShops1.com/awards
Shopapalooza: The local alternative to Black Friday! 125+ businesses, 5,000+ shoppers. LocalShops1.com/Shopapalooza
Second Thursday Socials: Great food, drinks, free drawings and the best networking around. LocalShops1.com/Social
LocalShops1.com/join
For details, email us at [email protected]