“i`m definitely going back to the shop with that helpful and friendly

Macinform
1
JANUARY 2010 EDITION
FRANK DE MOOR:
4
Brantano leaps into action for Belgian
youth
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Shop formulas join forces
Halfords B2B continues to grow
11
Launch of new shoe label SHICK*
12
Telefoonkopen.nl is expanding
“Friendly and helpful. It all sounds so simple and straightforward. And yet, I’ve lost count of the number of times
that I’ve been subjected to service that was anything but
friendly and helpful. I ask politely for a particular item,
and all I get in return is: I think it’s at the rear of the shop,
in the left aisle somewhere. And that’s it. I’m expected to
just follow my nose. Nothing annoys me more than poor
customer service.” These are the words of our chief
executive officer, Frank De Moor. It should come as no
surprise to learn that customer service is a top priority at
Macintosh Retail Group, and that employees are given
training on a regular basis to improve their customer
service skills.
Frank De Moor: “Especially in today’s economic
climate, where consumers are careful with their money,
it’s vital to have all facets of our business in perfect working order and in tip-top condition. We have fantastic
products and shops that are appealing to the eye. We
offer quality and value for money. That is valued by our
customers, especially in these difficult times. However, if
too little effort is made by our employees to ensure our
customers leave the shop completely satisfied, then all
that hard work has been for nothing.” Fortunately, De
Moor regularly notes that “our people are on the right
track when it comes to customer service.” Take for example BelCompany, which was recently crowned ‘Best retail
chain in the Netherlands’ in the Telecom category.
continued on page 2
“I’M DEFINITELY GOING BACK TO THE SHOP
WITH THAT HELPFUL AND FRIENDLY STAFF”.
2010
Despite the rays of hope, De Moor believes that the
economic uncertainty will continue into 2010. “Thankfully, we are not entirely dependent on external factors.
We can draw strength from our resources. We have a
number of strong retail brands and a broad consumer
base who love to visit our shops. We monitor developments in our respective sectors closely to benefit from
the latest trends and sales potentials. Our close cooperation with the shoe sector is becoming increasingly
effective and fruitful. Furthermore, we try to stay ahead
of the game with innovative promotional campaigns,
such as the SchoenZesdaagse, the Winkelkrant and our
Frank De Moor
continues: “Every
employee knows
that every contact
with a shop visitor
is a unique moment.
It presents the perfect opportunity to
turn that visitor
into a customer. If
you do things
properly, you will
even have a satisfied customer, who won’t hesitate to visit again: That
shop was so helpful, I’ll definitely go back there. Only
the satisfied customer of today will return tomorrow.”
2009
When asked to comment on developments at Macintosh Retail Group in 2009, De Moor informs us that he
is not at liberty to disclose any information at this time,
as the annual figures will not be published until early
March. “The global economic downturn has clearly had
a major impact on the non-food retail industry. No
retailer is immune to this.” Nevertheless, De Moor
believes that the crisis has also had positive effects.
“Retailers have effectively been forced to grab the bull
by its proverbial horns. All our businesses have been
working hard throughout 2009 on various fronts. That
hard work has strengthened our foundations, enabling
us to capitalise on any future market recovery. On
behalf of my colleagues, Eric Coorens and Theo
Strijbos, I would like to thank all employees for their
hard work and dedication.”
internet sites.” All initiatives which, De Moor believes,
will increase consumer preference for our shop
formulas. It promises to be a fruitful collaboration for
everyone.
“By the end of this year, I hope we can look back with
all our co-workers on a successful 2010. My fellow
directors Eric and Theo and I are ready to face the
challenges ahead!”
Frank De Moor (CEO)
Eric Coorens (COO)
Theo Strijbos (CFO)
FIRST ONLINE ‘BE OUR STAR’ MODEL
THE NEW FACE OF
2
BOUTIQUE EXPERIENCE WITH KEY STYLES
BRAND NEW STORE CONCEPT
BRANTANO
UK
Brantano UK have launched a totally brand new store
concept in their existing Peterborough Serpentine Green
store. The newly refurbished store opened its doors on
28th October 2009 with a brand new layout offering a
fantastic new concept tailored for city shoppers. The new
concept store will allow customers to shop by style rather
than size, creating a more user-friendly experience that is
quick and convenient.
Smashed
The new concept has enabled Brantano to display 56%
more styles onto the shop floor. The store layout will
also allow expansion into high rental fashion parks, as
well as explore potential expansion into high street locations.
Peterborough Serpentine smashed their sales targets
during their first week of trade, following their refurbishment. Karen Staton, Retail Operations Director at
Brantano Footwear says, “We are really excited about
the new concept store in Peterborough. The store offers
customers a unique boutique experience with key styles
for the season for all the family.
The boutique style shop fit features neutral tones and
wooden floors throughout, creating an aesthetically
pleasing and relaxing experience for Brantano’s customers. ”
Face lift
Even Brantano’s logo got a face lift. To create more of
a contemporary feel a new logo was designed which
only will be used on the new ‘boutique style-stores.
Future plans
‘The start of 2010 has exciting plans for Brantano UK
stores. During the first quarter ten existing stores will be
refurbished from top to toe with new fittings such as
light wooden flooring, black and white graphics, creating a fresh and fabulous shoe shopping experience for
all the family. This will make a total of twenty new fitted
stores for Brantano UK with two additional new concept stores. Karen Staton, Retail Operations Director
says “Brantano UK cannot wait to introduce more and
more customers to the newly refurbished Brantano
stores. For every store that has opened or been refurbished with our new design, there has been nothing but
positive feedback from old and new customers and
retail staff, it is a fantastic step in the right direction to
drive Brantano UK forward into the ever competitive
retail market.”
COMPETITION A HUGE SUCCESS
INVITO
The invitation to take part in Invito’s online model competition ‘Be
Our Star’ drew a massive response. Hundreds of boys and girls, without any previous modelling experience, registered to become the face
of Invito’s 2010 spring campaign. In late October 2009, Invito
announced the winners and the new face of Invito.
Casting day
Out of the hundreds of registrations, fifty candidates were selected.
On a special casting day, the candidates were assessed by a jury of
experts, consisting of Svenno Koemans (managing director Ulla
Models), Samuel Dobrowolski (booker & scout Ulla Models), Kim
Vos (ex-top model & Runway coach) and Marieke Offeringa
(Invito). Seven candidates were invited to attend the dazzling finale.
Following an extensive catwalk training session by Kim Vos and a
professional photo shoot, the jury announced the two winners.
The selection process was based on Invito’s core values:
determined, macho, trendy and challenging. These core
values will be embodied in all Invito Shops this spring
by the overjoyed winners, Diederik and Robin.
Determined
“The underlying aim behind the ‘Be Our Star’ campaign
was to stay in tune with our consumers. We made a
conscious decision not to hire professional models.
Instead, we wanted to offer young people, the wearers
of our shoes, the opportunity to become Invito models.
That determined, tenacious attitude is characteristic of
Invito, and the response was overwhelming. The winners, Diederik and Robin, represent precisely what we
at Invito are looking for,” according to Marieke
Offeringa, Invito Communications manager.
Behind-the-scenes reports and photos of the winners
Diederik and Robin can be found at www.invito.com.
3
BRANTANO LEAPS INTO ACTION FOR BELGIAN YOUTH
CLASSIC EXAMPLE OF
SUCCESSFUL COLLABORATION
september 2009 - Vlaamse
Last year saw the 21st consecutive ‘Vlaamse Veldloopweek
voor Scholen’ (Flemish cross-country running event for
schools). This initiative, aimed at boys and girls between the
ages of 6 and 18, aims to deliver a positive contribution to the
physical wellbeing of young people. In Wallonia, young people
participated in a similar initiative, entitled ‘Je cours pour Ma
Forme’. In total, more than 250,000 young people throughout
Belgium leapt into action...
veldloopweek voor scholen
Main sponsor
Both events are an initiative of various sports associations
and foundation and schools and local authorities. The
‘Vlaamse Veldloopweek voor Scholen’ has become one of
the biggest sporting events in Flemish schools, while ‘Je
cours pour Ma Forme’ has been attracting tens of thousands of participants since 1994. The success of these events
can first of all be attributed to the collaboration between
different
parties,
of tthee main
sponsor
dif
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ano wass rresponsible
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THE FIRST INDEPENDENT SUPPLIER
LIEER O
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MOBILE
OBILE
TELECOMMUNICATIONS PRODUCTS
UCCTS
IN THE NETHERLANDS IS CELEBRATING
RA
ATING
BELCOMPANY IS
CELEBRATING ITS 15TH ANNIVERSARY
In 1995, BelCompany opened its first shop in Zaandam.
aandam.
15 years later, BelCompany is still the nation’s number
one mobile phone provider, boasting no fewer than 173
shops and a complete webshop: BelCompany.nl.
To mark this milestone anniversary, Muziekcentrum
Vredenburg in Utrecht hosted the kick-off to BelCompany’s winter promotional campaign.
Customers also ‘celebrate’
Throughout the winter promo, BelCompany, in partnership with all network providers, is treating its customers to a range of festive and exclusive offers. BelCompany will be dedicating the rest of the year to its
15th anniversary; customers can look forward to special
festive promotions of the leading retail chain in the
Dutch telecom market!
4
BelCompany wins coveted awards: ‘Best Retail Chain’
B
and ‘Best Staff’
In 2009, consumers were invited to nominate and rate
their favourite retail chain for the seventh consecutive
year. More than 325,000 consumers responded. The
winners were announced in October 2009, and could
proudly call themselves ‘Best Dutch Retail Chain’.
BelCompany was the ‘resounding’ winner in the Telecom category. In fact, 2009 was a very special year for
BelCompany, as the company also secured the prestigious Graham Award for ‘Best Staff’.
BelCompany focuses on the sale of mobile phones and
contracts for all operators. According to the company’s
own findings, consumers find it particularly difficult to
choose between Pay-As-You-Go and a contract. It is
HALFORDS CUSTOMERS BENEFIT AS WELL
HALFORDS AND ‘DE HEL VAN ‘63’
Halfords: partner of the movie of the year: De Hel van ’63.
The film, starring Chris Zegers and Cas Jansen, centres
around one of the most legendary and gruelling Dutch
sporting events in history, the ice-skating race called the
‘Elfstedentocht’ (Eleven Cities Tour). The star-studded
premiere, held on 13 December 2009, was attended by
Crown-Prince Willem Alexander of the Netherlands. As
well as rewarding loyal customers with tickets to the
premiere, Halfords will be making doubly sure in the coming months that this partnership will not pass unnoticed.
Exclusive entry to Ice-skating clinic
Halfords customers purchasing a pair of children’s ice
skates will be given exclusive entry to the ‘De Hel van ’63
Junior Schaatsclinic’, where they will be able to skate to
their heart’s content under the supervision of a professional ice-skating coach. To turn this ice-skating clinic
into an unforgettable experience for Halfords customers,
the movie’s director and cast will also be participating.
For more information about the place and date of the
ice-skating clinic, please visit www.halfords.nl.
Discount
Do you fancy a night out at the cinema to see a movie
about hardship, perseverance and love? Then visit
www.halfords.nl today for a selection of fun-filled
promotions...
Winter survival kit
Halfords has put together a ‘Hel van ’63 winter kit’ to
prepare motorists for the winter months. The kit consists
of screen wash, De-Icer and ice scraper for only € 5.99.
important that customers visiting the shop have a clear overview of
the options, and that they feel at home in the shop and feel understood. BelCompany employees are trained in listening to customers
and translating their wishes into simple solutions.
Investing in each other and in the future
To provide an even better service, BelCompany is currently piloting a
new shop layout in four of its shops, complete with state-of-the art
presentations to intensify customer relations. The outcomes of this
revised concept will form the basis of its strategy for the coming years.
However, ‘physical’ changes alone do not guarantee ‘future-proofness’; employees are the critical factor in achieving customer satisfaction.
Paul Vreeburg, general director of BelCompany: “We work with professional staff who excel in what they do. The awards underline the
dedication of our employees to excellence. We invest in training
programmes for shop managers and assistant shop managers, and
have also set up an e-learning programme for all other employees,
dedicated to lavishing attention on your customer. You need to ‘click’
with the customer. That is the true commercial feel-good factor and
that, in my opinion, is the essence of selling. To stimulate that feeling,
customer engagement is essential. We know that BelCompany employees are proud to be part of this company. This ‘family feeling’ is the
foundation on which BelCompany can build.”
5
KWANTUM LAUNCHES NEW LIGHTING RANGE
‘DOUBLE’ SAVINGS AT
KWANTUM DIY GROUP
Nikki Plessen
with the Pink
Ribbon pumps
‘MANFIELD FOR PINK RIBBON’ PUMPS
AN OVERWHELMING SUCCESS
RUN
ON MANFIELD...
Last autumn, Kwantum launched the ECOSTYLE lighting range,
especially designed for energy-saving light bulbs. This series of hanging lamps, wall lamps and ceiling lamps come complete with an energy-saving light bulb. Not only do these trendy Kwantum light bulbs
look cool and appealing, they have an added benefit: they protect the
environment and your wallet. To illustrate: an 11 Watt energy saving
long-life light bulb is equivalent to 60 watts on a traditional non
energy-saving bulb.
The earth’s arteries
To emphasise the environmentally-friendly credentials of the new
Kwantum lighting range, the products have been named after some
of the largest pulmonary arteries on earth; the mighty rivers the
Amazon, Rio Negro, Zambezi, Orinoco, etc. Furthermore, the
clever design of the lighting range ensures that the light bulbs are
hidden from view. To guarantee sufficient light, most fittings incorporate two energy-saving light bulbs.
The super stylish ‘Manfield for Pink Ribbon’ pump proved a huge success. The Dutch media
couldn’t get enough of the phenomenon, and the many positive responses from female Dutch
celebrities were truly heartwarming. The shoes sold out within hours of going on sale.
Hype
The hype surrounding the pumps resulted in a run on Manfield shops. Many customers
failed to secure a pair of pumps. But Manfield made sure that customers did not leave
empty-handed: the pumps could be re-ordered in Manfield shops and online. All customers who ordered the Special Edition ‘Manfield for Pink Ribbon’ pump are now the proud
owners of a unique pair of shoes.
Collector’s item
In addition to supporting a good cause, the lucky recipients of the pump are wearing a
genuine collector’s item. Dutch female celebrities such as Quinty Trustfull, Nikkie
Plessen, Miryanna van Reeden, Danie Bles and Glennis Grace were spotted wearing
pumps during the Pink Ribbon Gala in Carré. The Manfield pumps
are the perfect party accessory, and the lucky wearer is guaranteed to make a genuine ‘fashion statement’.
More
The success of the pump was good news for Pink Ribbon.
Mansfield’s campaign helped raise breast cancer awareness,
and produced a cheque worth € 25,000. The joint venture
between Manfield and the Pink Ribbon Foundation proved
extremely fruitful. Plans for 2010 are already in the pipeline...
6
Glennis Grace with the Pink Ribbon pumps.
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200
9
lees snel verder
was up for grabs every
day, courtesy of eenjaargratisschoenen.nl!
The back page of De Leukste Winkelkrant was dedicated
to jezoukunnenwinnen.nl, an online game offering consumers the opportunity to win free products featured in
the newspaper.
2010
In 2010, ‘De Leukste Winkelkrant’ will be published on a
regular basis, packed with special offers from Macintosh’s
shop formulas. An added bonus of these joint publications
is that participating shops are given the opportunity to
change their special offers. Furthermore, ‘De Leukste
Winkelkrant’ presents the perfect opportunity to tie in
with themes such as the 2010 Football World Cup and
Sale. The next edition of SchoenZesdaagse, featuring the
latest trends, will be published in the spring and summer
of 2010.
KWANTUM’S CUSTOMER SERVICE
CUSTOMERS THINK
IT’S GREAT
Kwantum’s recent branch managers’ meeting saw the launch of
Kwantum’s GREAT programme, an extra training course for
employees dedicated to selling and customer service.
What’s in a name...
Each letter represents a
phase of the sales process.
G and R stand for GReet, E for
engage, A for Activities and T for Till
next time
GREAT is a tool designed to help
Kwantum employees put the customer centre stage. GREAT should be
second nature in a sales environment.
By focussing extra attention on customer service, Kwantum hopes to
provide its customers with an even
better service.
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Multimedia
The internet played a starring role in this joint venture.
During the SchoenZesdaagse, a year’s worth of free shoes
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The SchoenZesdaagse featured the latest winter trends.
Special offers were added every day, and female consumers were given tips on how to ‘mix and match’ their handbag with their shoes. Children’s shoes were of course not
forgotten; from specialist advice to the foot measurement
service of Scapino and Dolcis and Dr. Visser certification.
The front page of ‘De Leukste Winkelkrant’ was dedicated to all participating shop formulas and their respective
‘top offers’. A little further in the newspaper, each shop
was given its own dedicated page with special offers.
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The launch of ‘De SchoenZesdaagse’ and ‘De Leukste
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boosted the already familiar image of each shop formula. A newspaper dedicated to shoes, TV spots, a
new website and mailings ensured that visitors to De
SchoenZesDaagse found their way quickly to the
shoe shops of the Macintosh Retail Group. ’De
Leukste Winkelkrant’ landed on 5.2 million doormats. This highly successful promotional campaign enabled all participating shop formulas to reach an even bigger and/or new target audience.
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To help customers find their way even faster to the shop or
webshop, several of our shop formulas decided to team up
last autumn. Dolcis, Scapino, Manfield, Invito and
PROsport joined forces in a spectacular Shoe Six-Day
event to treat shoe fanatics throughout the Netherlands to
special offers and promotional campaigns. Kwantum,
Dolcis, Manfield, Halfords, BelCompany and telefoonkopen.nl created the form and content of the first edition of
‘De Leukste Winkelkrant’.
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GREAT is not only intended for
shop employees, but also for head
office staff. Although customer contacts take place in-shop, it is the role
of head office to facilitate this process as effectively as possible. To turn
the concept into a tangible entity,
Kwantum has produced a special slogan: ‘If you’re not GREAT, failure is
your fate!’ In addition, shop competitions will be held, and ‘mystery shoppers’ dispatched…
7
>>>
SENSATIONAL PROMOTION SCAPINO SKI COLLECTION
ARTIFICIAL SKI SLOPE ALONG THE MOTORWAY: SCAPINO: IT’S LONELY AT THE TOP
No sooner had winter arrived, or motorists along
the A28 motorway near Zwolle were treated to
the sight of a mobile artificial ski slope measuring
40 meters long and 8 meters high. The eye-catching and sensational initiative was the brainchild of
Scapino, designed to draw attention to its brand
new MountainPeak ski collection. The ski slope is
part of a three-pronged promotional campaign,
which also includes a folder and TV commercial.
This sporting and dynamic campaign fits the
MountainPeak brand like a glove.
Two weeks of sporting activities
For two whole weeks, professional skiers and
snowboarders offered a range of activities on the
ski slope. The ski slope was opened up to
Scapino employees and the general public for
one weekend, to enable visiting to snowboard or
tube downhill. The winter atmosphere was
rounded off with hot chocolate, mulled wine,
pea soap, hot dogs and of course après-ski
music.
Media
Scapino’s promotional campaign attracted a lot
of media attention. Regional newspapers, radio
and TV channels all found their way to the ski
slope. Even Jeroen Kijk in de Vegte of Q-Music
and the nation’s favourite weatherman, SBS6’s
Piet Paulusma, reported from the slope.
The media attention generated by this sensational promotion of Scapino’s MountainPeak
collection certainly produced the envisaged
effect...
NEW SERVICES AND POSSIBILITIES IN MOBILE TELEPHONY
ONE OF LIFE’S LITTLE LUXURIES
Developments
Devellopment
Deve
De
lopments
o
in the world of telecom are following each other in rapid
succession.
New models appear on a regular basis, offering new funcsuccessi
tionalities. These new developments are mainly characterised by ease
of use and versatility.
Unique browser functionality
Nokia recently launched its latest handset, the Nokia N900. Featuring Maemo software that delivers a PC-like experience on a handset-sized device, the N900 offers a full, and for mobile phones
unique, browser functionality. With a WVGA touchscreen and full
physical slide-out QWERTY keyboard, using the Nokia N900 is
like using your laptop.
8
Connect social networking sites
Vodafone 360 enables customers to stay in touch and
share experiences through social networks. These networks are easily accessible from your mobile phone.
Vodafone 360 enables you to automatically import and
sync all contacts from Facebook, Twitter and Hyves
(available soon).
Vodafone 360 is available on a wide range of handsets and
through other mobile phone operators.
NEW CONTEMPORARY MAGAZINE ‘WOONSTIJL’
SHEDDING A DIFFERENT
LIGHT ON KWANTUM
It is not unusual for consumers to develop a deep-seated sense of
loyalty for a shop brand. Take Kwantum, for example, which has
a longstanding reputation as the most affordable home products
discount shop with guaranteed low prices. To focus extra attention
on the high-quality, contemporary and versatile Kwantum product
range, the company launched the ‘Woonstijl’ magazine last
autumn.
More than special offers alone
Kwantum’s convivial magazine focuses on Living in the broadest sense of the word; from window-dressing, furniture, home
decoration to trends and tips.
The layout, content and image of ’Woonstijl’ magazine provides
a ‘pull-out and keep’ function, extending the contact with the
customer. Customers are familiar with the ‘price-product’ leaflets produced by Kwantum. The Woonstijl magazine places
Kwantum in a totally different light: Kwantum as an all-round
supplier of home furnishing products, with a focus on added
value. Without losing sight of the trusted discount reputation of
Kwantum. Kwantum’s Woonstijl Magazine: a new source of
inspiration for customers...
.
ting is essentieel..
Pagina 6>verlich
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45
HALFORDS B2B
CONTINUES TO GROW
Following the success of the special Postcode Lottery and TNT bicycle campaigns,
a growing number of organisations are
discovering the ‘added value’ of engaging
Halfords as a partner in personalised bikes.
Halfords recently concluded an agreement
with Careyn, a leading care provider in the
south-west of the Netherlands, to develop a Careyn bicycle.
Bicycle for Careyn’s employees and members
Careyn commissioned Halfords to develop a special, competitively priced bicycle for its staff and members, complete with a
number of affordable and fun accessories. This personalised
bicycle can be purchased at a special price through Careyn’s
bicycle plan. This special bike will additionally be used to
recruit new customers to Careyn.
Promotional campaign with TNT extended and expanded
The special TNT bicycle campaign, intended for TNT employees and pensioners, proved a huge success and was widely
appreciated. In the wake of this success, the campaign will be
extended and expanded this spring!
At the request of TNT’s staff association, employees and pensioners can now benefit from the unique Halfords-E Bike offer.
This model, based on a Union Switch Expression, has been
completely personalised in the style of TNT. This promotional
campaign will run until July 2010.
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POPULAR PARTNER IN
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And there’s more...
Several organisations have shown an interest in
the personalisation
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through Halfords, and the special model,
developed
ed by Halfords B2B.
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The sky is the limit
In addition to Windows Mobile and Android, Samsung
has launched its own ‘open’ smartphone operating system Bada, named after the Korean word for ‘ocean’.
This platform offers limitless opportunities for application developers and, ultimately, for consumers as well.
One single application for Facebook and Twitter
The Sony Ericsson Xperia X10 is a brand-new handset
running on the Android platform. The Timescape application enables the user to view contacts
from Twitter and Facebook from a single application.
Other social networks will be added at a later stage.
The large 4” touchscreen displays content that is clear
and easy-to-navigate.
9
INTRODUCING HALFORDS MOBILE FITTING SERVICE FOR MOBILE ELECTRONICS
HALFORDS
ON THE
HALFORDS In-Car Technology Fitting Service
t Mobile electronics fitted in one week
t Competitive fitting rates
t Schedule an appointment online, 24/7
MOVE...
t Fitting service at a Halfords Superstore of choice, or at home
Following an extensive pilot phase in Amsterdam, Halfords
launched a brand new service in December 2009. Halfords’s incar mobile fitting service is available throughout the Netherlands. Until recently, this service was only offered in Halfords
Superstores, but now it can be arranged at any location throughout the Netherlands.
Halfords can fit all mobile electronics within a week, even those
not purchased from Halfords.
From the comfort of your own home
All Halfords products to be fitted come complete with clear
information on the in-car technology fitting service offered by
Halfords.
Customers can choose to have the product fitted immediately
on purchase, or to have this done at home at a later stage, via
www.halfords.inbouwen.nl. The in-care fitting service can be
arranged within one week at a Halfords Superstore of choice,
or from the comfort of the customer’s home.
Marjolein van der Zee
Omar Belmir
Fitting service as easy as A-B-C
Mobile electronics purchased from Halfords or elsewhere. In
all cases, Halfords can arrange a fitting service at a competitive
price. Our experienced fitters use the appropriate connection
cables and, depending on the type of car, any additional cables
or assembly material.
More information on www.halfords.inbouwen.nl
Jeroen van der Wal
10
INTRODUCTION OF NEW SHOE LABEL IN FEBRUARY
SHICK*: THE ULTIMATE SHOEKICK
The new shoe label Shick* is due to be launched onto the Dutch
market next month. Shick* guarantees the ultimate ‘Shoeoekick’. Shick* is a fashionable, sexy, trendy label for women
en
who demand a matching shoe for every outfit! Shick* is thee
new Shoe Heaven with a selection of pumps, flats, booties
and sandals. The shoe collection changes every six weeks
and is always surprising, hot, sexy and in step with the
latest catwalk trends.
Sneak preview
To create the necessary ‘hullabaloo’ surrounding the Shick*
ck*
label, the first models were unveiled during the Millionaire
naire
Fair in December, at the chic Jackie Hotel. The Jackie Hotel
has been the place to be during the fair for many years. Amidst
midst
the sophisticated ambiance, Shick* treated attendees to a sneak
preview of its collection. Only eight models were presented
sented
d
‘behind glass’. This was a clever ploy to whet the appetitee off tthe
h
he
right audience, the innovators and early adapters, for thiss bran
brand
an
and
nd
new fashion label.
Shoe Heaven
The presentation at the Millionaire Fair was the precursorr to
the big launch of the Shick* shoe label in the Netherlands.
s.
On 9 February 2010, Shick* will be opening its first shop
p
in Amsterdam’s Kalverstraat. To introduce fashion jour-nalists to the new shoe label, Shick* will be organising a
Shoe Heaven Party at a trendy location in Amsterdam on the
day before the grand opening. The entire collection will feature at the party. The shop opening in
the Kalverstraat will not escape anybody’s attention. It promises to be a festive occasion! Dutch
celebrities and the media have already been invited.
‘With Shick* you’ll be the first with the latest stuff’
RETAIL & BUSINESS SCHOOL STUDENTS
GLOBAL PRESENTATION
KWANTUM STUDENTS
During the final conference of the European project entitled
‘It’s time’, Kwantum employees gave a presentation on the
‘Analysing and selecting’ training module to students at the
Retail & Business School in Frankfurt. This module - one of
seven in the course - is an important part of a European training
programme for workplace tutors. The Kwantum students have
tested this module extensively in the Netherlands.
A global audience
The International Conference for Workplace Tutors in
Frankfurt attracted participants from various countries,
including Germany, Portugal, Finland and Spain. Among
the highlights was the presentation given by Kwantum students to a global audience, in which they shared their experiences of working with this module. The Kwantum students
are taking an Associate Degree in Small Business and Retail
Management at the University of Applied Sciences.
Jippe Douma
11
TELECOM DISCOUNTER BUILDS ON SUCCESS
TELEFOONKOPEN.NL
EXPANDS
Less than 18 months old, telefoonkopen.nl is already a
huge ‘SUCCESS’. Launched in July 2008 with 30 shops,
the telecom discounter has become a serious contender in
the telecom market. That is a good enough reason to
expand further and to introduce more consumers to the
benefits of telefoonkopen.nl.
‘Deals’
By entering into cast-iron agreements with various network providers, telefoonkopen.nl is able to offer exclusive and competitively priced deals. For instance, telefoonkopen.nl was the first retailer to carry the highly
competitive Vodafone summer special offer. Its product
range has been expanded and now includes the market
leader, KPN. This is a clear sign that telefoonkopen.nl
is seen as a fully-fledged player in the market. Consumers can rest assured that all the major networks are
covered. Even the iPhone, available through a select
number of retailers, has been added to the product mix.
A growing number of consumers are finding their way
to telefoonkopen.nl. !
Unique positioning
As a telecom discounter, telefoonkopen.nl complements
the portfolio of telecom providers. Consumers who find
the best shopping discounts on the internet, but prefer
to shop in a traditional shop, are welcome at telefoonkopen.nl. To further expand the network and enable even
more high street shoppers to benefit from low-cost
internet based promotions, several new telefoonkopen.
nl shops will be opening their doors in the coming
year.
12
Successfully launching a new and distinctive telecom
retail chain is an achievement in itself. Securing growth
in an already saturated market is a very rare achievement indeed. The shop floor staff of telefoonkopen.nl
certainly deserve the credit for this unparalleled success.
COLOPHON:
Editor:
Postal address:
Production:
Printing:
Mr P.T.A. Hünen
Macintosh Retail Group
PO Box 5770, 6202 MH Maastricht
The Netherlands
Caris & Sak, Heerlen
Drukkerij Schrijen-Lippertz
Voerendaal /Stein