Media Kit - Workopolis

Media Kit
Advertise on Canada`s most popular job site and promote your message to a large and engaged audience.
• 1.6 million unique visitors per month from across Canada, and over 220,000 unique French
Canadian visitors.
• This means over 1,125,000 candidates perform 11.4 million job searches every month.
• More than half our visitors are employed, browsing for new opportunities.*
Homepage Advertising
This is the most prominent placement on Workopolis. You will reach a large and diverse group of
candidates here. The Homepage Big Box Ad is available to purchase and is the most visible advertising
space we offer. Make an impact with job seekers and drive traffic to your website, Job Postings, or
Premium Employer Profile page.
Workopolis Homepage
Big Box
Homepage Big Box
Dimensions: 300 X 250
File Size: max 40KB
Animation: max 30 sec
Format: swf, gif, jpg, png
Provide 40KB back up gif, jpg, png
* Source: Workopolis internal research
To find out more about advertising availability and prices contact a Workopolis Representative at 1-888-641-4047.
Email Advertising
Drive traffic to your career site and promote your recruitment efforts via email advertising.
Specifically target an ideal audience directly in their inboxes.
Job Alerts
• Job Alerts email daily notifications of new opportunities to candidate inboxes. Capture the attention
of an audience specifically related to your industry. Job Alerts have a leaderboard and big box ad
space available.
Candidate Newsletter
• Reach a large and engaged pool of over one million subscribers. This bi-monthly newsletter has
open rates that shatter industry standards.
Employer Newsletter
• Target an executive audience of hiring managers and HR professionals by advertising in our
successful Employer Newsletter.
Advertorial*
• Does your business have a unique story to tell? Integrate your employment message or employer
brand into an engaging editorial article. Target your chosen audience of either job seekers or
employers with a placement in one of our newsletters.
Job Alerts
Big Box
Leaderboard
Job Alerts
Big Box: 300 X 250
Leaderboard: 728 X 90
File Size: max 40KB
Format: gif, jpg, png
Candidate Newsletter
Leaderboard: 728 X 90
File Size: max 40KB
Format: gif, jpg, png
Employers Newsletter
Advertorial Opportunities
*Opportunity is at the sole discretion of
the Workopolis Editorial Team.
Subject to availability and approval.
Advertorial Opportunities
To find out more about advertising availability and prices contact a Workopolis Representative at 1-888-641-4047.
Keyword Advertising
Keyword advertising lets you directly connect your ads to relevant users, based on their behaviour. Your
ad will appear specifically on the results pages of people who enter a certain search term like “nurse” or
“sales”. Available ads include a skyscraper and a leaderboard.
Search Results Page
Keyword Advertising
Leaderboard
Leaderboard: 728 X 90
Skyscraper: 160 X 600
File Size: max 40KB
Animation: max 30 sec
Format: swf, gif, jpg, png
Provide 40KB back up gif, jpg, png
To find out more about advertising availability and prices contact a Workopolis Representative at 1-888-641-4047.
Re-targeting Advertising
Display your ads to relevant users even after they leave Workopolis. Re-targeting keeps your
recruitment message front and centre to window shoppers as they browse other sites online. It’s an
ideal way to target a relevant audience.
Job Seeker
Search Results
on Workopolis
Seeker Leaves
Popular Site
CLICK
HERE
User is brought back to your posting(s)
on Workopolis via Re-targeting Ads
The Weather Network
Retargeting
Leaderboard
Retargeting
Big Box
Retargeting
Skyscraper
Big Box: 300 X 250
Leaderboard: 728 X 90
Skyscraper: 160 X 600
File Size: max 40KB
Animation: max 30 sec
Format: swf, gif, jpg, png
Provide 40KB back up gif, jpg, png
* Optional custom specs available
To find out more about advertising availability and prices contact a Workopolis Representative at 1-888-641-4047.
Browse Jobs Advertising
Browse Jobs category pages offer great advertising options including Featured Employer, plus a
leaderboard and skyscraper for each different category page. This includes a brand new opportunity to
be a Featured Employer, plus a leaderboard and skyscraper for each category page.
Advertising on your relevant category page ensures your message is reaching the right audience
Why become a Featured Employer?
This placement allows you to promote your company and opportunities to a highly-targeted
pool of candidates looking for jobs in your field.
• Reach even more qualified candidates with your brand and jobs.
• Being featured will maximize your recruitment results on Workopolis.
Thousands of candidates will see your advertisement, resulting in more job seekers learning
about your company and applying to your jobs.
Category Search Results Page
Leaderboard
Featured
Employer Logo
Skyscraper
Featured Employer Logo
Dimensions: 280 X 100
File Size: 40KB
Format: gif, jpg, png
Leaderboard
Dimensions: 728 X 90
File Size: max 40KB
Animation: max 30 sec
Format: swf, gif, jpg, png
Provide 40KB back up gif, jpg, png
Skyscraper
Dimensions: 160 X 600
File Size: max 40KB
Animation: max 30 sec
Format: swf, gif, jpg, png
Provide 40KB back up gif, jpg, png
To find out more about advertising availability and prices contact a Workopolis Representative at 1-888-641-4047.
Category Domination
Take over an entire Browse Jobs Category so that your recruitment message simply cannot be missed.
Category Domination is a bundled package which includes a category leaderboard, skyscraper, and
Featured Employer, plus a wallpaper that includes your company branding and logos.
It’s a high-impact advertising package that is sure to get your business a response. Ask your Account
Representative about category domination packages that drive results and enhance your recruitment
strategy.
Category Search Results Page
Leaderboard
Wallpaper
Featured
Employer Logo
Skyscraper
Featured Employer Logo
Dimensions: 280 X 100
File Size: 40KB
Format: gif, jpg, png
Leaderboard
Dimensions: 728 X 90
File Size: max 40KB
Animation: max 30 sec
Format: swf, gif, jpg, png
Provide 40KB back up gif, jpg, png
Skyscraper
Dimensions: 160 X 600
File Size: max 40KB
Animation: max 30 sec
Format: swf, gif, jpg, png
Provide 40KB back up gif, jpg, png
Wallpaper
Dimensions: 350 left side X 1000
centered dedicated to solid white space
350 right side X 1050
File Size: 160KB
Animation: none
Format: gif, jpg, png
To find out more about advertising availability and prices contact a Workopolis Representative at 1-888-641-4047.
Retail Career Centre
The Retail Career Centre makes it easier than ever for you to connect with the retail staff
you need. It also offers some strategic advertising opportunities.
• Directly target an audience interested in retail opportunities.
• Find candidates for all positions, from in-store to head office, all in one convenient location.
Increase awareness of your opportunities and brand with targeted exposure to thousands of
qualified visitors.
Featured Retail Employer (Big Box and Logo)
Here is your opportunity to connect with relevant visitors from the moment they arrive. Be the
Featured Retail employer for retail and promote your employer brand with one glance. The big box
ad has a prominent place on the Retail Career Centre. There is also a second Featured Employer
option, perfect for a company logo.
Page Advertising (Leaderboard and Half-page Ad)
There are two other advertising spots which may be purchased individually on the Retail page. A
leaderboard and a half-page ad unit both offer more valuable real estate for your message.
Retail Landing Page
Leaderboard
Featured Retail
Employer Big Box
Featured
Retail
Employer
Logo
Half-page
Ad
Featured Retail Employer
Logo: 280 X 100
Big Box: 300 X 250
File Size: 40KB
Format: gif, jpg, png
Leaderboard
Dimensions: 728 X 90
File Size: max 40KB
Animation: max 30 sec
Format: swf, gif, jpg, png
Provide 40KB back up gif, jpg, png
Half Page:
Dimensions: 300 X 600
File Size: max 40KB
Animation: max 30 sec
Format: swf, gif, jpg, png
Provide 40KB back up gif, jpg, png
To find out more about advertising availability and prices contact a Workopolis Representative at 1-888-641-4047.
Retail Career Centre
Retail Domination (Featured Employer, Leaderboard, Half-page Ad and Wallpaper Package)
Take over the Retail Career Centre and maximize the impact of your recruitment campaign. Retail
Domination is a special bundled package that turns your recruitment message into a bold
statement that simply cannot be missed.
The Domination Package includes all of the available advertising options on the Career
Centre including:
• Featured Retail Employer (Big Box & Logo)
• Leaderboard
• Half-page ad
• Wallpaper
You become the exclusive advertiser for the retail category for each day you decide to dominate. It’s
the ultimate high-impact package for retailers.
Retail Landing Page
Leaderboard
Wallpaper
Featured Retail
Employer Big Box
Featured
Retail
Employer
Logo
Half-page
Ad
Featured Retail Employer
Logo: 280 X 100
Big Box: 300 X 250
File Size: 40KB
Format: gif, jpg, png
Leaderboard
Dimensions: 728 X 90
File Size: max 40KB
Animation: max 30 sec
Format: swf, gif, jpg, png
Provide 40KB back up gif, jpg, png
Half Page:
Dimensions: 300 X 600
File Size: max 40KB
Animation: max 30 sec
Format: swf, gif, jpg, png
Provide 40KB back up gif, jpg, png
Wallpaper
Dimensions: 350 left side X 1000
centered dedicated to solid white space
350 right side X 1050
File Size: 160KB
Animation: none
Format: gif, jpg, png
To find out more about advertising availability and prices contact a Workopolis Representative at 1-888-641-4047.