ADVERTISEMENT RATES

ABOUT US
newspaper concept & editorial philosophy
Since its incorporation in 2006, Sinar Harian, the country’s
first “state-customized no - frills national newspaper” with its
transparent and neutral reporting style, has been shaping
the Malaysian newspaper landscape. At a tender age
of six, Sinar Harian is steadily and surely gaining ground in
establishing itself as a respected and credible newspaper.
We are proud to say that with the launch of the
Johor edition in June 2010, we are the only newspaper in the
country that publishes 8 editions daily.
At Sinar Harian, we believe
our readers
integrity and good reputation
which include
will always win the respect and
admiration of people and we
academicians,
have made these age - old
businessmen,
qualities our middle name.
profesionals,
We deliver national, state and
the man
community news in the true
on the street
spirit of professional journalism ie.
and politicians... reporting “as is,” transparently,
objectively and neutrally.
Sensitive political, religious and social issues are covered
by us objectively and neutrally without fear or favor. This
made many of our readers which include academicians,
businessmen, professionals, the man on the street and
politicians - not just from the ruling parties but also from the
opposition, to respect us.
Continuous product improvement has been
the company’s philosophy. As with all of our products, we
believe in always being relevant to market expectations. As
such, improvements to Sinar Harian are made constantly.
Currently all efforts are being made to “tweak and improve”
the newspaper to meet the challenging demands and
needs of both readers and advertisers.
More advertiser-friendly sections and columns will
be introduced to add variety to our product offering and
also to provide a conducive environment for advertisers.
And for our readers, you will be assured that newspaper
reading will always be pleasureable, void of biasness.
Digitizing for Growth…
Our editorial philosophy is also mirrored in our Online
newsportal. This portal has undergone a facelift to give it a
more contemporary and modern feel that is sure to appeal
to our new breed of readers. We take the top news from our
print edition and distill it into a real time interactive format.
We understand our discerning readers want not
just the latest news updates but also the opportunity to
interact and give their viewpoints to our editors . With easy
navigation, our new website offers readers not just the latest
news but also the ability to engage in a conversation with
our editors and columnists.
This engagement enables us to customize
contents on trending topics – issues readers prefer to know
besides what they need to know. Such participation would
only add value to our offering and enhance the quality of
our online discussion - a newer, fresher platform for a more
forward-thinking and intelligent generation.
LOCALLY FLAVOURED NEWS
ADVERTISEMENT RATES - PRINT Display
ROP Display
Utara
64 pages
25,000 copies daily
Kelantan
(RM)
Terengganu
(RM)
Pahang
(RM)
Selangor
& KL
(RM)
Melaka /
Negeri
Sembilan
(RM)
Kedah /
Perlis /
P.Pinang
(RM)
Perak
(RM)
Johor
(RM)
28.00
14.00
11.00
11.00
14.00
11.00
11.00
11.00
11.00
27.00
12.00
09.00
09.00
12.00
09.00
09.00
09.00
09.00
26.00
10.00
08.00
08.00
10.00
08.00
08.00
08.00
08.00
25.00
09.00
07.00
07.00
09.00
07.00
07.00
07.00
07.00
24.00
08.00
06.00
06.00
08.00
06.00
06.00
06.00
06.00
08.00
07.00
07.00
08.00
07.00
07.00
07.00
07.00
Perak
56 pages
15,000 copies daily
Special Monday, Tuesday, Wednesday Rates*
ROP Display
Selangor &
KL 64 pages
35,000 copies daily
Kelantan
(RM)
Terengganu
(RM)
Pahang
(RM)
Selangor
24.00
12.00
09.00
23.00
10.00
22.00
21.00
18.00
Pahang
56 pages
20,000 copies daily
Over
160,000
copies are
published daily
Malaysia’s only state
customised newspaper
that publishes
eight editions daily
Valid for 2012 only
National
(RM)
& KL
(RM)
Melaka /
Negeri
Sembilan
(RM)
Kedah /
Perlis /
P.Pinang
(RM)
Perak
(RM)
Johor
(RM)
09.00
12.00
09.00
09.00
09.00
09.00
08.00
08.00
10.00
08.00
08.00
08.00
08.00
09.00
07.00
07.00
09.00
07.00
07.00
07.00
07.00
08.00
06.00
06.00
08.00
06.00
06.00
06.00
06.00
07.00
05.00
05.00
07.00
05.00
05.00
05.00
05.00
07.00
06.00
06.00
07.00
06.00
06.00
06.00
06.00
Position Loading
Front Page
Page 3
Front Half Positions
Double Page Spread
DPS (Accross the Gutter)
Consecutive Pages
Other Creative Sizes
100 %
50 %
30 %
50 %
100 %
30 %
10,000 copies daily
Terengganu
56 pages
20,000 copies daily
1 Spot Process
RM 800.00
2 Spot Process
RM 1,600.00
Full Color (National)
RM 5,000.00
6cm
16 col (53cm)
Jom Jalan
• Food
• Hot Spots
• Travel & Package
• Recreation
• Hotels / Resorts
Info Agro
Citra
• Agriculture
• Agro Industry
• Halal Food
• Agro Science & Technology
• Health & Beauty
• Family
• Parenting
• Home Deco
• Fashion
Kampus
12.5cm
Panel Ad (DPS)
• Campus Life
• Education
• Student Activities
• Colleges
32cm
12.5cm
Half Page Ad (Vertical)
6cm
8 col (25cm)
16cm
8 col (25cm)
16cm
8 col (25cm)
6cm
8 col (25cm)
Panel Ad (Bottom & Top)
Cross Ad
5cm
10cm
Colour Surcharge / State
( upon negotiation )
1 Spot Process
RM 600.00
2 Spot Process
RM 1000.00
Full Color (Each State)
RM 1,800.00
8cm
For display ads, cal l: 03 - 5101 3767 (3766 / 3882)
* Rates are based on per single column centimeter.
* Rates are not inclusive of 6% goverment tax.
Pemotoran
• Cars
• Motorcycles
• MPV / SUV
• Auto Accessories
Classifieds
Classified
Semi Display
Recruitment
Notices
CD
RM
RM
RM
RM
Casual Rate (psccm)
28.00
28.00
24.00
22.00
3 insertions
26.00
26.00
22.00
20.00
6 insertions
25.00
25.00
20.00
18.00
13 insertions
24.00
24.00
18.00
16.00
26 insertions
23.00
23.00
16.00
14.00
52 insertions
22.00
22.00
14.00
12.00
CLASSIFIED LINERS - Run Ons
Melaka &
Negeri Sembilan
56 pages
32cm
Colour Surcharge / National
30 %
Facing Pages
CREATIVE SIZES & POSITIONS
THEMATIC SECTION -DIFFERENT FLAVORS DAILY
National
(RM)
First 20 words.................................................... RM 16.00
Additional words......................... RM 0.90 (per word)
Logo / Picture .......................................................RM 10.00
8cm
9cm
Rehal
8cm
9cm
9cm
Ultras
• Islamic Issues
• Islamic Finance & Economy
• Islamic World
• Football News
• International & local leagues
• Sports personalities
• Local supporters club
Island Ad
SD
Blurb
6cm
9cm
32cm
16 col (53cm)
6cm
value for
money
Deadlines & Specifications
• Please supply advertisements in PDF format made
Our competitive prices
along with our extensive
reach make your
advertising cheaper
and cost effective.
up to required sizes as outlined in the production specifications
• Registration marks and transparencies are not allowed
• PDFs should be compliant with PDF/x-1a:2001 / PDF 1.3
• Files containing SPOT, LAB, RGB ICC Profiles will not be accepted.
leading
the way
Leaders set the trend, others
follow...Choose Sinar - we
provide connectivity to a new
breed of readers.
Accross the Gutter
16 col (53cm)
Frame Ad
32cm
32cm
6cm
6cm
Please supply CMYK profiles only ( ISOnewspaper26v4.icc )
• Images must not be less than 200 dpi
• Fonts must be embedded & only Base 14, True Type fonts are accepted.
• Maximum Process Ink Colour Weight must not exceed 240%
Out of Classified
Section :
We believe integrity and good reputation
will always win the respect and
admiration of people
Our “skuad cakna”- The roving reporters,
armed with cameras and laptops, moving
in their “stickered kancils” in all the eight
states on a 24/7 basis - connecting with
communities and scouring the country, in
both the rural and urban enclave, for news
to fill their respective state editions.
• If text in black colour, only single black ( K/100 ) is allowed. 100% g
Loadin
Colour Surcharge (NATIONAL)
Johor
56 pages
15,000 copies daily
Kelantan
56 pages
35,000 copies daily
1 Spot Process
RM 800.00
2 Spot Process
RM 1,600.00
Full Color
RM 5,000.00
Colour Surcharge (STATE)
1 Spot Process
RM 600.00 per edition
2 Spot Process
RM 1,000.00 per edition
Full Color
RM 1,800.00 per edition
All / Rich black ( C/100, M/100, Y/100, K /100 ) is not permitted.
Booking Deadline
• 1 week before publication date
Material Deadline
• 3 days before publication date
Material Requirements
Display and Classified
Advertising Agencies
• Digital delivery of advertising via Asia On Time (AOT)
• 1 set of colour proof
Direct Advertisers
• Portable Document Format (PDF)
• 1 set of colour proof
growing
readership
Being young, we are dynamic
and hungry for growth and
with our continous on going
promotion seeking new
readers, you can be assured
of a growing readership.
editorial
philosophy
Our objective, transparent and
neutral editorial philosophy
differentiate us from the
main stream newspapers psychographically, we are
attracting a new breed of
discerning and critical
minded readers.
Sandwich Ad
Sizes :
1col : 3cm
2col : 6.14cm
3col : 9.28cm
4col : 12.42cm
Full Page : 32cm x 8 col
5col : 15.56cm
6col : 18.71cm
7col : 21.85cm
8col : 25cm
ADVERTISEMENT RATES - DIGITAL
WELCOME PAGE (Rotation of up to 4 advertisers)
Ad Unit
Daily Rates (RM)
Eyeblaster
Weekly Rates (RM)
Banner Size
File Size
40kb
(Homepage Only)
2,000
10,000
400px (w) x 250px (h)
Landing icon 60x60px
Leaderboard
1,600
10,000
728px (w) x 90px (h)
40kb
Expandable
Leaderboard
1,960
12,000
728px (w) x 90px (h)
40kb
Medium
Rectangular
1,000
6,000
300px (w) x 250px (h)
40kb
1,200
7,000
600px (w) x 250px (h)
40kb
720
5,000
120px (w) x 600px (h)
40kb
300px (w) x 600px (h)
40kb
Expandable
Medium Rectangular
Skyscraper
Expandable
Skyscraper
800
4,500
2nd LEVEL PAGE (Rotation of up to 5 advertisers)
Ad Unit
Daily Rates (RM)
Weekly Rates (RM)
Banner Size
File Size
Leaderboard
1,000
6,200
728px (w) x 90px (h)
40kb
Expandable
Leaderboard
Medium
Rectangular
-
7,500
728px (w) x 90px (h)
40kb
500
3,500
300px (w) x 250px (h)
40kb
Expandable
-
4,750
600px (w) x 250px (h)
40kb
Skyscraper
725
4,750
120px (w) x 600px (h)
40kb
Expandable
Skyscraper
-
5,000
300px (w) x 600px (h)
40kb
Medium Rectangular
PRODUCTION COSTS
Ad Type
Size
Production Rate
Leaderboard
728 x 90
RM750/600*
Expandable Leaderboard
728 x 200
RM1200/960*
Mid Page Unit
300 x 250
RM750/600*
MPU Expendable
600 x 200
RM750/600*
MPU Std Banner
468 x 60
RM525/420*
Skyscraper
120 x 600
RM600/480*
Expendable Skyscraper
300 x 600
RM750/600*
Advetorial
Bespoke
RM2250/1800*
Takeover
Bespoke
RM2250/1800*
Widget
Bespoke
RM450/360*
About Grup Digital Karangkraf
Grup Digital Karangkraf hosts a dynamic network of websites
aimed at connecting advertisers with consumers in Malaysia who
are avid about our wide range of content ranging from news to
fashion to entertainment.
Our websites include:
•Sinarharian.com.my, Malaysia’s only state-customised
national paper providing balanced and neutral news
reporting.
•Karangkraf.com, the leading Malaysian lifestyle site targeted
primarily at women.
•Classifieds, an online marketplace that allows buyers and
sellers to connect
•Retail, our virtual store where you can buy all our publications,
merchandise and more!
Technical Specifications
•Text must be delivered in HTML, ASCII, Word (doc),
Word Perfect or Rich text format (rtf)
•Tables must be in HTML, Word or Excel
•Images and graphic must be in JPEG (jpg or jpeg), GIF,
Adobe Illustrator (ai or eps), TIFF (tif) or any format that can
be open with Adobe Photoshop
•Creatives in FLASH, GIF or JPEG formats
•For Flash (swf) creatives, please embed click-thru code
•For expandable creatives, codings need to be embedded.
•All flash (swf) files must be published in ActionScript 2.0 only
•File size : Flash – maximum 1 MB
GIF / JPEG – maximum 500 KB
•Rotation Allocation : Maximum of 5 advertisers per banner
(except for center banner, expandable & eyeblaster)
•All click-through URL’s must open in a new browser window or tab.
•Grup Digital Karangkraf reserves the right to reject any
insertion, graphic, text description, or URL.
•Advertisements may not employ rapid or “strobing” animation
of any graphic, copy, or background element(s).
•Advertisements should not have messaging designed to
mislead consumers into visiting a site that is unrelated to the
content of the advertisement.
•If the creative has a white background, it should be encased
in a border and made distinct from content.
•Grup Digital Karangkraf properties may not be used to imply
affiliation with or an endorsement by any Grup Digital
Karangkraf product, content, or service—unless such a
relationship exists.
DEMOGRAPHICS....at a glance
DIGITAL
Creative Ad Format
•Creative ad formats (including video) must be user-initiated
and include “Close” & “Reply” button
•Close button must be prominent (font 10)
•Close button must be on the right hand corner of the banner
•Expendable ad formats upon mouse-over/click button
Optional Services
•Banner Design [creative ad units]-maximum 3 changes in
artwork design [please refer production cost below]
Creative Advertising
Grup Digital Karangkraf has the ability to assist you in creating your
online advertisement. The costs are listed below. When commissioned to build a Creative Cross Media Campaign running across
our digital properties as well as print publications from Kumpulan
Media Karangkraf, advertisers enjoy a discount on our production
rates. For creative campaigns, Grup Digital Karangkraf will produce Production Timelines and if the key dates highlighted within
are not adhered to this may effect the delivery of the project.
Media Campaigns
In accordance with late creative guidelines issued by the IAB
we will be working to the following policy when dealing with late
ad creative. Creative, correct to our specifications, should be
delivered within the standard IAB guidelines of 3 to 5 working days
depending on format and agreement. Any creative submitted
later than midday on the day prior to the campaign start date will
incur charges. The full cost of the campaign will be
invoiced with delivered impressions pro rated down for each day
the creative is late. To view the full Grup Digital Terms & Conditions
please visit grupdigital.karangkraf.com
SAMPLE BANNER SIZES
VISITOR LOCATION
EDUCATION
SPM
COLLEGE / UNI
POST / GRAD
TRADE / CERT
+ Expandable size: 300 x 300px
NOT DISCLOSED
RURAL
URBAN
EDUCATION
OTHERS
PhD / MASTERS
NOT DISCLOSED
SPM / STPM
DEGREE
GENDER
NOT DISCLOSED
FEMALE
MALE
INCOME
RM4,501 - RM6,000
RM6,001 & ABOVE
RM3,001 - RM4,500
NOT DISCLOSED
BELOW RM3000
AGE
20 - 30
30 - 40
40 - 50
50 & ABOVE
SOURCE : INTERNAL SURVEY - WACANA SERIES 2011
RESPONDENTS : 600
NOTE :
* Survey done in Shah Alam, resulting in higher figure for urban
location. Respondents were asked if they come from an urban
or rural setting.
Liza 019.2297.220 • Sharm 019.2297.223 • Mas 012.2592.538 • Shah 019.2693.028 • Haniem 016.6666.619
• Raziq 019.2223.139 • Azreen 019.3369.706 • Fawzana 019.2268.697 • Fify 013.6262.648
• Joe 019.3371.283 • Hairi 019.6500.376 • Eddy 019.3037.925
State AE
Hafizan 019.7515.011 (Melaka & N.S) • Shahnol 019.2297.487 (Pahang) • Azlishan 019.7071.474 (Kelantan)
• Emma 014.9599.101(Kelantan) • Ayun 019.7880.208 (Johor) • Azian 017.7496.114 (Johor)
• Hafiz 017.2557.556 (Utara) • Nadia 019.9125.928 (Terengganu)
Classified AE
GENDER
MALE
LOCATION
Gee 019.6222.789 • Amri 019.2673.431 • Lee 019.2647. 335
FEMALE
SOURCE : EFFECTIVE MEASURE
RESPONDENTS : 3196
INCOME
Eyeblaster
60 x 60px
40kb
+ Expandable size: 300 x 600px
Advertisement
Rates 2012
Print & Digital
HQ / Agency & Direct AE
RURAL
+ Expandable size: 728 x 200px
+ Expandable size: 600 x 250px
RETIREES
CLERICAL
NOT DISCLOSED
STUDENTS
GOVERNMENT SERVANTS
PROFESSIONALS
BUSINESSMEN
EXECUTIVES
Audio guidelines
•All audio must be user initiated by a mouse click.
•Must contain visible stop/play and pause or mute functionality.
•Looping: user can select additional loops by using play
functionality. No automatic looping.
15 -20
21 - 24
25 - 30
31 - 34
35 - 40
41 - 45
>50
LARGE CITY
PROFESSION
Booking & Cancellation [deadlines]
•Priority will be given to the advertiser with confirmed
booking order
•Booking dateline- 14 working days before launch date
•Material dateline- 5 working days before launch date
•No. of days required for cancellation- 7 working days
•For cancellation less than 7 working days,
50% unused inventory will be billed
•Rates are subject to 6% Goverment Service Tax
AGE
CAPITAL CITY
DEMOGRAPHICS....at a glance
PRINT
RM 0 - RM 3,000
RM 3,001 - RM4,500
RM4,501 - RM6,000
RM6,001 - RM9,000
Grup Sinar Karangkraf Sdn Bhd, Lot 2, Jalan Sepana 15/3,
Off Persiaran Selangor, Seksyen 15, 40200 Shah Alam Selangor
Tel:- 03-5101 3888 Faks:- 03-5101 3601
http://www.sinarharian.com.my
Sweet
Talk Our
Readers