73% 27% - Commercial Radio Interactive – CRi

R AT E C A R D
881903.COM - Official Commercial Radio HK Website
It provides information of instant news , financial , sports , entertainment and traffic news everyday plus video highlights of
popular programmes. Free live stream broadcast service is also
available in 881903.com for worldwide to enjoy high quality
broadcast of FM Channels 881 ( 雷霆 881) and 903 ( 叱咤 903) as
well as AM 864 ( 豁達 864 ) .
Majority of 881903.com users are male from various age groups.
TOTAL MONTHLY AD
IMPRESSIONS
HOMEPAGE MONTHLY
AD IMPRESSIONS
7,000,000+
1,000,000+
6,000,000+
Source: Google DFP Apr – Jun 2015
With 881903.com, it is relatively much easier to reach
listeners who are interested in the following areas :
MARKET
2%
AGE 6-14
14%
RUN OF SITE MONTHLY
AD IMPRESSIONS
881903.com
Sports
AGE 55+
Games
22%
Parenting &
Young Education
AGE 15-24
Travel
21%
Health
AGE 45-54
Technology
73% 27%
Lifestyles
Online Shopping
21%
20%
Advance Education
AGE 25-34
AGE 35-44
0
20
40
60
100 ( Index )
80
Source: ComScore Mar – May 2015
Homepage
Homepage
Run of Site
Super Banner
Live Browser
Super Banner
Skinner
Crazy Ad
Skinner
LREC
LREC
Super Banner
LREC
Homepage
Run of Site
Live Browser
Weekly
Impressions
CPM
Min. SOV % /
Buy ( Nett )
Super Banner
135,000
HK$60
25%
728W x 90H (GIF/JPG/PNG/SWF);
<=40KB
LREC Banner
135,000
HK$60
25%
300W x 250H (GIF/JPG/PNG/SWF);
<=40KB
Crazy Ad
150,000
HK$200
25%
750W x 500H (SWF/FLA/GIF);
<=100KB; Max 10 secs
Skinner
N/A
N/A
HK$20,000
1920W x 1080H (PNG/JPG);
<=100KB
Super Banner
625,000
HK$40
25%
728W x 90H (GIF/JPG/PNG/SWF);
<=40KB
LREC Banner
490,000
HK$40
25%
300W x 250H (GIF/JPG/PNG/SWF);
<=40KB
Super Banner
165,000
HK$80
25%
728W x 90H (GIF/JPG/PNG/SWF);
<=40KB
LREC Banner
165,000
HK$80
25%
300W x 250H (GIF/JPG/PNG/SWF);
<=40KB
Copyright ©2015 Commercial Radio Interactive. All Rights Reserved.
Disclaimer - Rates of terms are subject to change without prior notice.
Spec.
Effective from 19 Aug 2015
R AT E C A R D
my903.com - Exclusive Website for Ultimate FM Channel
903 ( 叱咤903 )
TOTAL MONTHLY
AD IMPRESSIONS
HOMEPAGE MONTHLY
AD IMPRESSIONS
RUN OF SITE MONTHLY
AD IMPRESSIONS
my 903.com is the platform for all FM903 ’
s campaigns and
events like the Ultimate Song Chart Awards Presentation and
the Ultimate Live Concerts with first-hand information.
Also filling with creative and trendy ideas, it provides the latest
news of Chinese music world and let users have the first taste of
new songs.
In addition, J.A.L. ( 西加航空 ) provides different types of travelling information, such as price comparison of packages and
tickets, and the most updated and hottest travelling topics.
700,000+
Users of my903.com are mainly young male.
my903.com reaches listeners with the following interests more
effectively :
17%
300,000+
Source: Google DFP Apr – Jun 2015
MARKET
17%
AGE 55+
400,000+
AGE 15-24
my903.com
Online Shopping
Technology
Lifestyles
8%
AGE 45-54
Games
Travel
Sports
63% 37%
Parenting &
Young Education
Advance Education
41%
17%
0
AGE 25-34
AGE 35-44
20
40
60
80
100
( Index )
Source: ComScore Mar – May 2015
Homepage
Homepage
Run of Site
Super Banner
Super Banner
Skinner
Skinner
Crazy
Crazy Ad
Ad
Skinner
Skinner
LREC
Super Banner
LREC
Homepage
Run of Site
Live Browser
Live Browser
LREC
Weekly
Impressions
CPM
Min. SOV % /
Buy ( Nett )
Spec.
Super Banner
35,000
HK$80
50%
728W x 90H (GIF/JPG/PNG/SWF);
<=40KB
LREC Banner
35,000
HK$80
50%
300W x 250H (GIF/JPG/PNG/SWF);
<=40KB
Crazy Ad
30,000
HK$200
50%
750W x 500H (SWF/FLA/GIF);
<=100KB; Max 10 secs
Skinner
N/A
N/A
HK$20,000
Super Banner
35,000
HK$60
50%
728W x 90H (GIF/JPG/PNG/SWF);
<=40KB
LREC Banner
10,000
HK$60
50%
300W x 250H (GIF/JPG/PNG/SWF);
<=40KB
Super Banner
25,000
HK$80
50%
728W x 90H (GIF/JPG/PNG/SWF);
<=40KB
LREC Banner
25,000
HK$80
50%
300W x 250H (GIF/JPG/PNG/SWF);
<=40KB
Copyright ©2015 Commercial Radio Interactive. All Rights Reserved.
Disclaimer - Rates of terms are subject to change without prior notice.
1920W x 1080H (PNG/JPG);
<=100KB
Effective from 19 Aug 2015
R AT E C A R D
HONG KONG TOOLBAR - Official Mobile App
of Commercial Radio HK
TOTAL MONTHLY
AD IMPRESSIONS
TOTAL NO. OF
DOWNLOAD
33,500,000+
HONG KONG TOOLBAR provides free livestream broadcast of
Commercial Radio ’
s programmes of FM 881 ( 雷霆 881 ) , FM 903
( 叱咤 903 ) and AM 864 ( 豁達 864 ) channels. It also features instant
local & international news and other entertainment information of
881903.com and allows users to share the news clips with friends
on social media directly.
1,480,000+
Source: Google Analytics, Google Play Store and App Store Apr – Jun 2015
HONG KONG TOOLBAR provides relatively higher reach to listeners with the following
interests :
The main users of HONG KONG TOOLBAR
are young people skewed towards male.
3%
AGE 13-17
16%
AGE 55+
MARKET
18%
HKTB
MARKET
HKTB
AGE 18-24
News & Magazine
News
85% 15%
21%
AGE 35-44
Travel &Local
Travel
Game - Sports
Games
Finance
Sport
Finance
Lifestyle
43% 57%
0
42%
AGE 25-34
1
2
3
4
5
6
7
0
8 (%)
5
10
15
20
25
30
35 ( % )
Source: Flurry July 2015
Pre-roll video/
Pre-roll audio+
slider banner
Advertorial
Pop up ad
Run of app
Maxi Banner
Weekly Impressions
iOS
Android
CPM
Min. SOV % /
Buy ( Nett )
Spec.
Pop-up Ad
1,450,000
1,200,000
HK$25,000 /
week
20%
iPhone 4s or below: 320W x 460H; 640W x 920H;
iPhone 5 or above: 320W x 548H; 640W x 1096H;
Android: 960W x 1380H; 320W x 460H (HTML)
(GIF <=400KB / JPG/PNG <=200KB)
Pre-roll Video Ad
530,000
830,000
HK$18,000 /
week
25%
640W (min. 320W) x 360H (min. 180H)
15 / 30 / 60 seconds (<3MB);
Aspect ratio 16:9 (MP4/MOV)
Pre-roll Audio Ad +
Slider
530,000
830,000
HK$15,000 /
week
25%
Audio: Max. 30 second (<1MB) (MP3/M4A)
Slider: iOS 640W x 340H; Android 720W x 350H
(<=200KB) (JPEG)
1,590,000
2,840,000
HK$45 / CPM
HK$10,000
320W x 100H; <=60KB
640W x 200H; <=90KB
(GIF/JPG/PNG)
N/A
HK$15,000 /
3 days
Run of App
Maxi Banner
Advertorial
N/A
Copyright ©2015 Commercial Radio Interactive. All Rights Reserved.
100% under
網絡話題section
Disclaimer - Rates of terms are subject to change without prior notice.
Headline: Max. 14 Chinese characters including
[客戶廣告]
Content page: Max 150 Chinese characters,
Image: Max 3 (600W x 350H)/Video x 1/Audio x 1
URL x 1 to client’
s website
Effective from 19 Aug 2015
R AT E C A R D
商台節目重溫
TOTAL MONTHLY
SCREENVIEWS
COMMERCIAL RADIO ARCHIVE MOBILE APP
5,700,000+
Commercial Radio Archives mobile application is provided for
881903.com paid members to review full version archives
without limitations of location and time. Programmes’
highlights and livestream broadcast of Commercial Radio are
also provided for free.
TOTAL NO. OF
DOWNLOAD
394,000+
Source: Google Analytics, Google Play Store and App Store Apr – Jun 2015
The Archive app users are more interested in certain
consumption categories such as entertainment ( music &
movies ) , travelling and information technology.
Members’gender proportion of using
Commercial Radio Archives app users
are relatively even.
17%
OTHER
24%
Entertainment
( Music & Movies )
3%
Advanced Studies
9%
Dining / Shopping
10%
Travelling
5%
56% 44%
Grooming /
Body-shaping
14%
7%
News/ Finance
Sports
Run of app
Standard Banner
11%
Information &
Technology
Source: CR Archive Membership May 2015
Weekly Impressions
Run of App
Standard Banner
iOS
Android
750,000
650,000
Copyright ©2015 Commercial Radio Interactive. All Rights Reserved.
Cost
Min. SOV % /
Buy ( Nett )
HK$40 / CPM
25%
Disclaimer - Rates of terms are subject to change without prior notice.
Spec.
iPhone 5 or above /Android:
320W x 50H (1x); 640W x 100H (2x)
Android: 480W x 90H (1x); 960W x 180H (2x)
(GIF <=400KB / JPG/PNG <=200KB)
Effective from 19 Aug 2015
R AT E C A R D
J.A.L. MOBILE APP
247,000+
4%
107,000+
Source: Google Analytics, Google Play Store and App Store Apr – Jun 2015
J.A.L. app reaches listeners with the following interests
more effectively :
J.A.L. app is skewed towards young female.
AGE 55+
TOTAL NO. OF
DOWNLOAD
TOTAL MONTHLY
SCREENVIEWS
J.A.L. mobile application let users connect to the travelling
radio programme J.A.L. ( 西加航空 ) at any times. Marvelous
sections include“ price comparison counter ”( 格價櫃位 ) introduction of packages with the greatest value at the lowest
price;“travelling articles”(旅遊文章) - provision of the updated
travelling information of high and low seasons ;“ premium
holiday ”( 特選假期 ) - travelling features on an irregular basis,
including thematic journey sharing of FM903 DJs and guests.
2%
MARKET
AGE 13-17
12%
News & Magazines
17%
AGE 35-44
J.A.L.
AGE 18-24
Travel
Finance
Lifestyles
Media & Video
40% 60%
Readings
Transportation
65%
0
AGE 25-34
5
10
20 ( % )
15
Source: Flurry July 2015
Pop up ad
特選假期
Run of app
Standard Banner
Weekly Impressions
on homepage
Cost
Min. SOV % /
Buy ( Nett )
Spec.
iOS
Android
Pop-up Ad
N/A
N/A
HK$2,000
100%
iPhone5 or above: 640W x 1096H
iPhone4 or below: 640W x 920H
Android: 960W x 1280H
(GIF <=400KB / JPG/PNG <=200KB)
Run of App
Standard Banner
N/A
N/A
HK$40 / CPM
HK$10,000
640W x 100H
(GIF <=400KB / JPG/PNG <=200KB)
Min. 3
articles
On web and mobile app,
write-up included
HK$15,000 for
3 articles
Advertorial on
特選假期
N/A
N/A
Copyright ©2015 Commercial Radio Interactive. All Rights Reserved.
(HK$1,500
per additional
advertorial)
Disclaimer - Rates of terms are subject to change without prior notice.
Effective from 19 Aug 2015