WRIG-003 Principles in Action Highlights Update_r4

Our Principles in Action
Highlights 2012
Quality
Responsibility
Mutuality
Efficiency
Freedom
PRINCIPLES IN ACTION: A SUMMARY OF OUR EFFORTS
Table of contents
A letter from our President. . . . . . . . . . . . . . . . . . . . 2
Wrigley. Creating simple pleasures
to brighten everyone’s day.. . . . . . . . . . . . . . . . . . . . . 3
The Mars approach to business. . . . . . . . . . . . . . . 4
Performance. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
People . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .8
Planet. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13
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PRINCIPLES IN ACTION: A SUMMARY OF OUR EFFORTS
A letter from our President
Our vision at Wrigley is to create simple pleasures to brighten everyone’s day. And, as a part of Mars,
Incorporated, we create these simple pleasures while making a positive difference to the world
around us. Because we put the Mars Five Principles—Quality, Responsibility, Mutuality, Efficiency
and Freedom—at the heart of everything we do, we’re growing our business in a way that leaves our
associates, communities, consumers and environment in a better place.
This commitment is nothing new—Mars’ objective since its founding is to “create a mutuality of
benefits for all stakeholders.” And in 2012, we continued to put our Principles in Action and made
a positive difference to People and the Planet through our Performance. To this end, we’re very proud to share the work and accomplishments that Wrigley achieved around
the world in 2012. Our highly engaged associates continued their work within our business and in
our communities, and collectively we logged a record number of volunteer hours, produced more of
our delicious brands using less energy and waste, and made smiles healthier through our Eat Drink
Chew™ message and dental programs. And we’re not stopping there—we’ve taken steps to put even
more measures and plans in place that will ensure we continue to have a positive impact on the world
around us while minimizing our footprint for the foreseeable future.
I hope you enjoy this snapshot of Wrigley’s efforts in 2012, and be sure to visit Mars.com to read about
the work that the 72,000 Mars associates around the world have done collectively in putting the Mars
Five Principles in Action.
Proudly,
Martin Radvan
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PRINCIPLES IN ACTION: A SUMMARY OF OUR EFFORTS
Wrigley. Creating simple pleasures
to brighten everyone’s day.
Headquartered in Chicago, Illinois, U.S., Wrigley’s
world-famous brands—including Extra®, Orbit®,
Doublemint® and 5™ chewing gums, as well as
confectionery brands Skittles®, Starburst®,
Altoids® and Life Savers®—create simple
pleasures for consumers every day.
Headquartered in Brussels, Belgium, Mars
Petcare is one of the world’s leading pet care
providers with brands such as PEDIGREE®,
WHISKAS® and ROYAL CANIN®.
Wrigley is synonymous with smiles
Founded in 1891, Wrigley brands have been delighting customers for well over a century.
Today, Wrigley is a global organization with operations in more than 50 countries and
distribution in more than 180 countries around the world. We make some of the mostloved brands in the world including Extra, Orbit and 5 gum, Skittles and Starburst candies
and Altoids and Life Savers mints.
Headquartered in Mount Olive, New Jersey, U.S.,
Mars Chocolate is one of the world’s leading
chocolate manufacturers, including M&M’S®,
SNICKERS®, DOVE®, GALAXY®, MARS®/MILKY
WAY® and TWIX® among its brands.
We’re part of something bigger
In 2008, we became part of Mars, Incorporated—a private, family-owned company with
brands such as Snickers, Dove, M&Ms, Uncle Ben’s, Pedigree, Banfield Pet Hospitals® and
Alterra Coffee and Teas.
Wrigley operates as a segment alongside the Petcare, Chocolate, Food, Drinks and
Symbioscience businesses, which together operate 394 sites around the world and
generate $33 billion in annual net global sales. With a reach like this, it’s no wonder that
Mars’ opportunity to make a positive difference to the lives of Associates, communities
and the environment is significant.
Visit mars.com and take a look at the Mars 2012 Principles in Action Summary to learn
more about how we’re collectively making a difference.
Headquartered in Brussels, Belgium, Mars Food
is dedicated to providing leading food brands
tailored to local tastes, including UNCLE BENS®,
DOLMIO®, MASTERFOODS® and SEEDS OF
CHANGE®..
With U.S. headquarters in West Chester,
Pennsylvania, and U.K. headquarters in
Basingstoke, Mars Drinks offers KLIX®, FLAVIA®,
ALTERRA™ and THE BRIGHT TEA CO™.
Governance
Mars, Incorporated is a private, family-owned company with a strong ethical culture.
It is governed by a Board of Directors who are members of the Mars family, and who
receive independent advice from four external Board Advisors. Day-to-day operations
are run by the global Mars Leadership Team led by the President, Paul S. Michaels.
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Headquartered in Germantown, Maryland, U.S.,
Mars Symbioscience is our global health and
life sciences segment focused on delivering
evidence-based science and offering CocoaVia™,
Wisdom Panel™ and Seramis® brands
PRINCIPLES IN ACTION: A SUMMARY OF OUR EFFORTS
The Mars approach
to business
The Mars Five Principles of Quality, Responsibility, Efficiency,
Mutuality and Freedom guide our approach to business and
unite our Associates across generations.
We embed these Principles in our approach to conducting
business, and because Mars is a private, family-owned company,
we have the freedom to make long-term investments in tackling
the challenges facing our business and planet, such as climate
change and food security. This includes investing in research
to enhance scientific knowledge, as well as practical research
to apply this knowledge in areas where our business has a
direct stake.
The Five Principles have helped Mars become a successful global food company and
are essential for building a sustainable business that will endure for generations.
We are also committed to working with others, including
our customers, suppliers, governments, nongovernmental
organizations, industry, academia and research centers, to
help create a successful future for all our stakeholders.
Business integrity and compliance at Mars
Our Five Principles foster a culture of ethics and integrity that
makes us proud to be Mars Associates. With a business that
continues to grow globally, often in places where cultural norms
may differ and regulations may be unlike Mars’ standards,
it is our Five Principles that serve as our guide. By equipping
Associates with the training and tools to maintain the high
ethical standards we expect, we nourish a culture that holds
ethics and integrity at the core of our business in every market
in which we operate.
Sustainablity at Mars
We seek to create lasting mutual benefits for our business
and all our stakeholders by amplifying our positive social
impacts, minimizing our environmental footprint and
helping to create economic prosperity. It is our obligation
to help address the challenges we share with society, and
we recognize that our business cannot endure for future
generations without doing so.
A key part of nurturing our ethical culture is ensuring that
Associates all understand how to incorporate our Five
Principles into decision making. This begins with “Essence of
Mars” training for new Associates, and is woven into all Senior
Leadership Programs.
To lead by example, we aim to make a difference through
our business performance. This begins with the impacts
of our factories and offices, where we have direct
control. Beyond the factory gates, we are working to
create sustainable prosperity in the communities where
we source our ingredients and, through our brands, to
champion good causes and promote products that are
better for people and planet.
Good intentions must also be supported by knowledge. Today’s
business environment brings evolving and increasingly complex
legal requirements in areas including competition law and
anti-corruption compliance. We ensure Associates and others
involved in our business understand their legal and ethical
responsibilities through policies, procedures and related training,
such as our Improper Payments Policy, our Competition Law
Compliance Program and our Supplier Code of Conduct.
Together, these efforts help us deliver on our commitment to
doing good business, wherever we do business.
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PRINCIPLES IN ACTION: A SUMMARY OF OUR EFFORTS
Performance
Growing our business
for the greater good
5
Principles guide
our business
17K 180 23
17,000 Associates in
50 countries
Countries offer
Wrigley products
Wrigley
factories
As part of a private, family-owned company, we think in terms of generations,
not quarterly returns.
We create simple pleasures to brighten everyone’s day through our delightful,
innovative brands and the highest levels of quality and safety standards.
We continuously lift our business to new heights by increasing the simplicity and
efficiency of our operations, and remaining financially sound affords us the freedom
to forge ahead with an uplifting vision of the future.
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PRINCIPLES IN ACTION: A SUMMARY OF OUR EFFORTS
Delivering quality
Our number one priority is to offer safe products made with quality ingredients. After all, millions of consumers
trust and enjoy our brands every day, and we want to be sure they do so with the utmost confidence.
We apply established standards across all aspects of production, including the Mars QMP which meets all
requirements of ISO 2001:2008, ISO22000 and Dutch HACCP. We employ external auditing from Lloyd’s Register
Quality Assurance (LRQA) to ensure we’re living up to these standards. We build quality into our products through
our Supplier Quality Program, the enhancement and evolution of Specifications and Innovation Quality.
Wrigley recognizes that our behaviors and our proactive approach to quality and food safety are crucial to
our success. Our associates embody this approach through living the Quality Excellence Behaviors. Two of the
programs our factories are using to proactively address quality and food safety are our Product Quality (PQ)
program and Project FOCUS—a behavior-based quality and food safety program.
Associates champion safety
Associates are at the core of maintaining and promoting safety. Through our
Coaching Associates to Reinforce Excellence in Safety (CARES) initiative, Wrigley
Associates take responsibility for the safety of their fellow Associates and point out
unsafe situations in a sensitive and productive manner. Today, nearly 90 percent
of all factory-based Associates participate in CARES and have received training as
part of their involvement.
A commitment to safety
A safe and productive workplace is vital to our success. We strive to keep an incidentfree workplace, and in 2012, six of our factories achieved 1 million or greater working
hours without a Lost Time Incident. Our factory in Guangzhou, China achieved a
remarkable 7 million hours without a Lost Time Incident in 2012.
We assess site performance through our Safety Environment Affairs and Security
management system, which is based on recognized international standards such
as the Occupational Health and Safety Advisory Services 18000 (OHSAS) series.
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6
Wrigley factories achieved
1 million or greater working
hours without a Lost Time
Incident in 2012
7M
Hours without a
Lost Time Incident in
Guangzhou, China in 2012
PRINCIPLES IN ACTION: A SUMMARY OF OUR EFFORTS
Innovating for the future
Our brands fuel our business, and we continually evolve our offerings so that our
products are enjoyable, accessible and relevant. This means identifying new formats
and flavors, providing a range of price points and identifying new distribution
channels so our products are available when and where consumers want them most.
In the U.S., for example, we launched the micro Pack for Orbit and 5 gum. This pocketsized option gives consumers a more portable way to enjoy our products at an
accessible price point.
We’re also exploring where our brands can make a positive contribution. As an
enjoyable and healthful behavior, we have a tremendous opportunity to use our
Oral Care brands—Extra, Freedent® and Orbit—as catalysts for change, by creating
healthy oral care habits and giving people the confidence that comes with a happy,
healthy smile. We’re currently partnering with leading oral care experts from around
the world to define where we can make the greatest contribution.
34
Wrigley core brands
2
Billion-dollar
global brands—
Extra and Orbit
Innovation from the start
This spirit of innovation has been a constant throughout our history. In the
early days as a company, William Wrigley Jr. came up with new ways to reach
consumers, including a mile-long billboard outside Atlantic City and the
largest sign of its time in Times Square (1917–1924). Just over a decade later, we
introduced the Doublemint Twins (1939), which marked the beginning of one of
the most successful and long-lasting advertising campaigns ever created.
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PRINCIPLES IN ACTION: A SUMMARY OF OUR EFFORTS
People
We are all about giving people
a reason to smile
$4.7M 82nd 20,000+ 47
Donated to charitable
organizations by the
Wrigley Company
Foundation in 2012
Percentile in which
Wrigley Associates are
placed within the global
Gallup database of
companies based
on engagement
Service hours by Wrigley
Associates dedicated
through the Mars
Volunteer Program
Countries with
Wrigley Oral
Healthcare
Programs
From the simple pleasure that comes from enjoying a handful of candy with a friend to
the confidence that comes with a clean mouth feeling after chewing a stick of sugar-free
gum, we’re all about giving people a reason to smile.
Our ability to create a positive impact extends far beyond the enjoyment of our products.
We have a responsibility to make a difference in the lives of people across the full
spectrum of our value chain—from the farmers who grow our ingredients and the dental
associations that endorse our products to the communities surrounding our factories
and the Associates who work within our business.
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PRINCIPLES IN ACTION: A SUMMARY OF OUR EFFORTS
Our people are paramount
Our success depends on our 17,000 Associates who live and work in more than 50
countries around the world. Regardless of where our Associates are based—a home sales
office, open-floor plan workspace or in a factory—we are united by our commitment to
make decisions based on the Mars Five Principles to positively impact people, the planet
and our performance. We believe this gives our Associates a rewarding career and
something more than “just a job.”
We measure this belief by participating in the external Gallup Q12 survey annually. The
survey’s 12 core questions assess whether Associates feel equipped with the right level
of knowledge, materials and opportunities; whether they feel listened to, encouraged,
supported and rewarded; and whether they have opportunities to learn and grow.
82nd
percentile
Our Gallup Q12 Grand Mean
ranking in the 82nd percentile
places Wrigley Associates
among the most engaged in
the workforce
Measuring Associate engagement
In 2012, Wrigley’s engagement scores placed us in the 82nd percentile of companies in
the global Gallup database, which makes Wrigley Associates among the most engaged
in the workforce for the second year in a row. (We ranked in the 80th percentile in 2011.)
Making a difference in the community
Through signature programs such as the Mars Volunteer Program (MVP) and Mars
Ambassador Program (MAP), our Associates are given diverse opportunities to make
a difference in the communities where they live and work.
20,000+
Service hours contributed
by Wrigley Associates
through the Mars Volunteer
Program activities
Over 6,000 Associates gave their time and talent in 2012 to MVP. They provided over
20,000 service hours to positively impact communities in 34 countries where they
planted, cleaned, built and improved many natural areas in support of our focus on litter
prevention and community improvement. They also shared oral health lessons, helped
facilitate dental check-ups and provided toothbrushes to many children and families
without access to dental care, supporting our focus on oral health. Take for example—
our team in the Philippines who reached 1,000 local students by providing oral health
and general health lessons, and our team in Kenya who taught oral health lessons and
provided toothpaste and toothbrushes to local students. From Australia to Canada to
Russia and Mexico, and countless sites in between, there is a trail of smiles and clean
communities where Wrigley Associates cared for others and the planet in the true spirit
of living our Principles.
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PRINCIPLES IN ACTION: A SUMMARY OF OUR EFFORTS
The Wrigley Company Foundation
Since its founding in 1987, the Wm. Wrigley Jr. Company Foundation has donated more than
$55 million to non-profit organizations around the world. The Foundation’s mission is to
improve the health of people and our planet through initiatives focused on oral health,
environmental stewardship and local needs. In 2012, the Foundation donated a total
$4.7 million, and some of the major grants awarded are summarized below.
The Foundation partners with NGOs such as the Foundation for Environmental Education
(FEE) —a non-profit organization dedicated to educating young people around the world
about the environment. The funding currently supports two environmental education
programs for young people around the world:
–E
co-Schools “Litter Less” campaigns encourage children aged 5-12 years to design and
lead their own anti-litter projects.
–T
hrough Young Reporters for the Environment, secondary school-aged students
carry out investigative journalism focused on the damage litter causes to communities
and the environment. The aim is for individual students and student groups to
capture their stories through articles, photography and video—encouraging more
responsible behavior.
By partnering with Save the Children™, the Foundation supports the development of
a new school health program that reaches thousands of students across six countries.
The grant provides education in general health, oral health, nutrition and hygiene care to
more than 283,000 students in China, Kenya, Philippines, Vietnam, Indonesia and Tajikistan.
The Foundation has worked in partnership with the China Youth Development Foundation
and with Give2Asia, to build 12 “Hope Schools.” These schools have benefited more than
6,500 underprivileged children in eight provinces in China. Funding from the Wrigley
Company Foundation has gone to building new schools and mini-libraries, and providing
sports equipment. More than 500 Associates in China participated in launch events, and
Associates donated over $83,600 to buy additional chairs, desks, stationery supplies and
food for the children.
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$4.7M
Donated from the
Wrigley Company
Foundation to charitable
organizations in 2012
PRINCIPLES IN ACTION: A SUMMARY OF OUR EFFORTS
20
Minutes of chewing
sugar-free gum after meals
and snacks can help protect
your teeth
25+
National Dental Associations
endorse the oral care benefits of
chewing sugar-free gum
Paving the way for clean and healthy smiles
Oral health is an integral part of general health and wellbeing.
However, tooth decay (caries) and gum diseases can affect
nearly every human being during their lifetime. In fact,
according to the FDI World Dental Federation, tooth decay is
one of the most common non-communicable diseases on the
planet. While largely preventable, many instances of tooth
decay remain unaddressed due to unavailable or insufficient
oral care services.
Wrigley recognizes the complexity and severity of this issue,
and for decades has been committed to collaborating with oral
health experts to better understand and advance science in this
area, for the mutual benefit of consumers and the scientific and
public health communities.
Since the 1930s, Wrigley has been researching the oral health
benefits of chewing gum. And since then, we have carried out
internal research and partnered with leading independent
researchers and academic institutions.
Research has shown that chewing sugar-free gum can help
protect teeth in a number of ways. After you eat or drink,
plaque releases acids so plaque pH decreases to an unsafe
level. Over time, this weakens your teeth and can lead to decay.
Chewing sugar-free gum increases saliva production, which
can help neutralize plaque acids, wash away food particles
and remineralize tooth enamel to help strengthen teeth. In fact,
studies have shown that chewing sugar-free gum for 20 minutes
after meals and snacks can help protect your teeth.
Today, the oral care benefits of chewing sugar-free gum are
widely accepted and endorsed by dental professionals, in
addition to being included in the health policies of several
national governments. The FDI World Dental Federation and
more than 25 national dental associations recognize the
scientific evidence and allow the use of their logos and related
messaging on our packs of sugar-free gum. Additionally, the
European Commission has approved oral health claims for
sugar-free chewing gum, one of the few food categories to gain
such recognition.
Helping consumers choose
It’s important to consumers that we offer a variety of products—
some having established functional benefits, while others offer
an occasional indulgence.
To help consumers make informed choices for themselves,
we provide clear nutri­tional labeling and follow the Mars
Marketing Code that sets commitments for the way we
advertise across all markets. In keeping with this Code, we
do not buy advertising time or space if more than a quarter
of the audience is likely to be under 12 years of age; nor will
we advertise on websites aimed at those under 12.
On our confectionery brands, such as Skittles and Starburst,
we include Guideline Daily Amount (GDA) labeling. In fact,
Mars was the first company to commit to using GDA labels
on its confectionery products worldwide.
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PRINCIPLES IN ACTION: A SUMMARY OF OUR EFFORTS
Eat Drink Chew
We’re reaching consumers around
the world through our Oral Care
brands—Extra, Freedent and
Orbit—and a united call to action:
Eat Drink Chew. First launched
in Australia in 2006 and now
active in more than 40 markets,
our Eat Drink Chew platform and
accompanying “Break Up with
Lingering Food” campaign show
consumers that when brushing
isn’t possible, chewing sugar-free
gum is a great way to help keep
teeth clean and healthy after
eating or drinking.
Our commitment to oral care
saliva. Wrigley joined the Dutch Top Institute for Food and
Nutrition (TIFN) through a private-public partnership on oral
health called DENTA. The joint effort brings together members of
the private sector with dentists, microbiologists and biochemists
to better understand, maintain and promote oral health.
Wrigley’s commitment to oral care around the world is evident
through the Wrigley Oral Healthcare Program (WOHP), which
launched in Germany in 1989 and operates in 47 countries.
Through the program, Wrigley partners with dentists and
hygienists to help them improve patients’ oral healthcare
routine through one extra, simple and enjoyable step: chewing
sugar-free gum after eating and drinking. We equip dentists and
hygienists with knowledge, resources and educational materials
to help them integrate sugar-free gum into the preventative
oral health routines of their patients. In fact, the WOHP was a
founding corporate partner of the FDI Global Caries Initiative,
a dental profession-led “call to action” to eliminate caries, and
improve oral and general health.
Our advocacy work has also played a significant role in
achieving greater political awareness of the need to promote
oral health as a fundamental part of general health and
wellbeing—a subject often neglected in both national and
international public health spheres.
Wrigley is a founding partner of the Platform for Better Oral
Health in Europe, a joint initiative of academics, chief dental
officers, public health associations and the industry to advocate
for a common European approach toward better prevention,
education and access to oral care. The initiative is promoted
and supported by Wrigley’s Oral Healthcare Program and GSK
Consumer Healthcare. In 2012, the platform organized the first
European Oral Health Summit at the European Parliament
in Brussels and published the State of Oral Health in Europe
report that highlighted the burden of oral care and identified
opportunities for further action.
Wrigley is also committed to advancing scientific research
to expand our knowledge and further investigate the role
of chewing gum in health and wellness. Our scientists are
partnering with leading oral care experts from around the
world to define where we can make the greatest contribution.
Wrigley supports independent research through organizations
such as the International Association for Dental Research (IADR)
and the European Organisation for Caries Research (ORCA).
Wrigley has sponsored the IADR Wrigley Salivary Research
Award, in partnership with IADR’s Salivary Research Group
(SRG), awarding travel scholarships to researchers studying
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PRINCIPLES IN ACTION: A SUMMARY OF OUR EFFORTS
Planet
Making the right choices today
for a better tomorrow
9
Sites send zero waste
to landfill
80 $3.1M 100
Tonnes of plastic
eliminated from our
“Big E Pak” bottle
portfolio in
North America
Wrigley Company
Foundation support of
FEE “Litter Less” over
three years
Sites implemented
Go Green projects
Our business leaves a footprint on the world around us through the energy, resources
and materials we use to make our products. And it’s our responsibility to reduce that
footprint in support of a brighter, more sustainable future.
As a Principles-based business, we know the right thing to do.
At Wrigley, this means as we run our day-to-day business, we do so with a commitment
to the environment—by seeking to use fewer resources to run our factories, selecting
ingredients and packaging materials with a lower carbon impact and encouraging a
more sustainably-minded workplace and community.
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PRINCIPLES IN ACTION: A SUMMARY OF OUR EFFORTS
2012 Results
% Change from 2007 Results
ENERGY (TJ)
GHG (kilotons CO e)
2
WATER (m )
3
WASTE TO LANDFILL (kilotons)
11%
6%
18%
82%
2015 Target
% Change from 2007 Results
25%
25%
25%
ZERO WASTE
TO LANDFILL
Making our sites sustainable in a generation
11%
Total reduction in energy
use since 2007 while
continuously producing
more product
82%
Less waste to
landfill since 2007
Together with our segment partners across Mars, we have set ambitious targets
to make our factories and offices Sustainable in a Generation. As part of this
program, our goal is to eliminate fossil fuel energy use and greenhouse gas
emissions from our operations by 2040. We are working on similar long-term
commitments for water and waste.
With our eye on the future, we have set short-term targets to keep us on track.
We’re focused on absolute progress—so that as we grow our business, we’re doing
so sustainably.
Our immediate focus is to become more efficient. We’re proud to report 2012
marked the fourth consecutive year of absolute energy, water and greenhouse
gas emission reductions. This is a positive step in the right direction, but we have
work to do to ensure we reach our 2015 aims. We’re making steady progress on
waste and are on track to achieve our 2015 goal of sending zero waste to landfill.
In fact, today nine Wrigley factories already send zero waste to landfill.
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PRINCIPLES IN ACTION: A SUMMARY OF OUR EFFORTS
Products and packaging with a reduced footprint
The greatest source of our footprint comes from the
ingredients we use to make our products, so it’s critical
that we formulate our products with environmental
considerations in mind. In 2012, we advanced our
efforts by partnering with suppliers to gain a better
understanding of their practices and working together
to measure the carbon impact of the ingredients we
source. With this information, we can partner together on
mitigation efforts.
Packaging is a high-profile component of the consumer’s
experience—it identifies our brands, provides consumers
with important information and above all else, enables the
delivery of a quality product. In this regard, packaging is
non-negotiable; however, we need to find new packaging
solutions that meet these needs while also reducing our
impact on the environment.
To do so, we’re focused on optimizing our core packaging
types and limiting the use of more carbon-intensive
materials like plastic and aluminum. With this approach,
we’ve reduced the amount of plastic in our bottle portfolio,
eliminated the use of foil in some of our gum wrappers
and reduced the amount of paperboard for our popular
Slim Pack® packages and envelopes.
Using less
In 2011, we eliminated more than 100 tonnes of aluminum foil from
all of our Slim Pack packages globally by replacing the aluminum
bellyband—a small loop of material that holds the sticks together—
with paper. In 2012, we took this a step further by making the band
even smaller within our Wrigely’s Spearmint®, Doublemint, Big Red®,
Juicy Fruit®, Extra and 5 gum Slim Pack packages in North America.
Collectively, this resulted in savings of nearly 30 tonnes of paper—or
approximately 510 mature trees according to some estimates.
We reapplied the foil-free bellyband to our tab envelopes in both North
America and Europe—enabling savings of an additional 105 tonnes of
aluminum from brands like Orbit, Extra and Freedent in 2012.
Eliminated 80 tonnes
of plastic from our
Orbit, Eclipse®, 5 gum and
Excel® bottles in
North America in 2012
In 2012, we eliminated
28.8 tonnes of paper by reducing
the size of the belly bands
in our Wrigely’s Spearmint,
Doublemint, Big Red, Juicy Fruit,
Winterfresh, Extra and 5 gum
Slim Pack packages in
North America
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Eliminated approximately
105 tonnes of aluminum from
our Orbit, Extra and Freedent tab
envelopes in Europe and North
America in 2012
PRINCIPLES IN ACTION: A SUMMARY OF OUR EFFORTS
Sustainable & secure sourcing
A key step to growing our business sustainably is making sure the ingredients we use to
make our products are available well into the future. Mint, for example, is a critical crop
for Wrigley. In fact, most of our gums contain mint oil, which is derived from raw mint.
As a significant buyer, we’re working with mint farmers to advance farming practices to
help increase yields and reduce environmental impact. By increasing plant productivity,
we can help farmers lower their input costs, such as energy and water, while reducing
greenhouse gas emissions.
We’re also focused on empowering the communities in which mint is grown. In India,
through the Wrigley Company Foundation, we’ve established a partnership with a local
organization to provide farming families with access to improved education.
70%
Wrigley uses mint
to flavor 70% of
its products—even
some fruit-flavored
products
Together these efforts will help to protect a crop we depend on, while also benefiting
farming communities and the planet we all share.
Enhancing mint-farming practices
The Wrigley segment uses mint to flavor 70% of its gum formulas, including some fruit
flavored products, so ensuring there is always high quality mint available is critical to our
business. And making sure we source it responsibly is vital to all involved in our value chain.
In 2012, we continued our long-standing efforts to enhance mint farming practices in
support of increased yields and decreased environmental impacts. In partnership with the
Mint Industry Research Council—an industry-wide group with representation from mint
farmers, dealers and users such as Wrigley—we advanced research leading to improved
peppermint (piperita) productivity of up to 50 percent. This progress will lead to mutual
gains for many of our stakeholders by lowering input costs for farmers, reducing associated
carbon impacts on the planet and increasing yield of our valued ingredient.
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PRINCIPLES IN ACTION: A SUMMARY OF OUR EFFORTS
Cleaner and greener communities
We all have a role to play in helping create a world free of
littered gum. We are continuing to build on our work to
encourage people to purchase and enjoy our products while
disposing of them in the right way. We’re putting education
first by providing active environmental and littered gum
prevention programs to communities around the world. And
we’ll continue to advance the development of gum ingredients
that make it easier to clean up if gum hits the ground.
To help facilitate this change, we partner with governments,
environmental organizations and educators to support inschool education programs that help young people develop
a respect for their local environment and to drive community
awareness and anti-littering campaigns.
The Wm. Wrigley Jr. Company Foundation did just that in
2012 by increasing its support of the international “Litter
Less” education campaign led by the Foundation for
Environmental Education (FEE). Ten new countries were
added to the campaign, bringing the number of participating
countries to 25 globally and marking the second of a threeyear, $3.1 million campaign.
We also have included a responsible disposal logo on
all gum packages for decades. Along with others in our
industry, we believe that unifying our messag­ing will make
the disposal icon more motivating and effective. Working
with the International Chewing Gum Association, we helped
to develop a new logo for the gum industry, which we are
beginning to implement on packs in our top five markets
in 2013.
Driving awareness
In 2012, Wrigley Pacific supported a litter education pilot campaign, designed and implemented by
KESAB Environmental Solutions in partnership with Adelaide City Council. The campaign motivated
the vast majority of the target audience to dispose of their rubbish responsibly. Furthermore, it also
motivated nearly two-thirds of the target audience to deter others from littering.
We’re also a founding partner of “Love Where You Live”—a joint effort by Keep Britain Tidy and the
Department for Environment, Food and Rural Affairs—and lead campaigns as part of the Chewing
Gum Action Group by partnering with local authorities to reduce littered gum. The 2012 “Bin Your
Gum” campaign focused on a sense of national pride in the U.K. during the country’s summer
sporting event calendar and encouraged the public to do their country proud by responsibly
disposing of their gum.
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$3.1M
Wrigley Company
Foundation support of
FEE “Litter Less” over
three years
PRINCIPLES IN ACTION: A SUMMARY OF OUR EFFORTS
Multiplying our impact
While we are accountable for making progress as Wrigley, we believe we can do even more if
we work in partnership with others. By collaborating with industry associations, suppliers and
retailers, we can significantly increase the positive changes we are collectively working toward.
Wrigley Associates are at the helm of our ability to multiply our impact—both at work and home.
Our Go Green program encourages Associates to bring sustainable practices to life. At nearly
100 Wrigley sites around the world, our Associates are developing their own Go Green projects
to help lessen the impact our everyday business operations have on our planet, including
swapping paper coffee cups for reusable mugs and eliminating plastic water bottles from team
meetings—all while driving education around key environmental issues. We’re having some fun
going green as well—even hosting cafeteria composting competitions, planting factory-side
gardens and cleaning up a local river by kayak.
nearly
100
Go Green teams
In support of our Sustainable in a Generation commitments, Go Green teams are
championing the cause by educating Associates on site-specific practices, such as
recycling and waste management, and how these efforts can be taken home. For
example, the Go Green team in Asquith, Australia hosted a field trip to a recycling
sorting facility where Associates learned about the best ways to organize and
sort trash to minimize waste sent to landfill. Across the globe at our factory in
Gainesville, Georgia the Go Green team hosted a learning fair and invited local
experts to discuss ways of reducing energy use on the job and at home.
p.18
Wrigley sites around
the world have
implemented Go
Green projects
To learn more about Wrigley, visit
www.principlesinaction.wrigley.com
To see the Mars Principles in Action Summary, visit www.mars.com
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Slim Pack and all affiliated designs are trademarks of the Wm. Wrigley Jr. Company or its affiliates.