MuM knows best - Fairfax Media

13.05.12
DRY
ARGUMENT
Sunday is a sophisticated
weekly channel through
which advertisers quickly
reach a large, high quality,
national audience
Dai Henwood
gives up alcohol
EDIBLE
HERITAGE
Revisiting NZ’s
culinary sins
22.04.12
Taking
The cake
Behind the scenes at
NZ’s Hottest Home Baker
The Face
Introducing our
new beauty page
19.02.12
VA VA VROOM
More than just a motor
MuM
judge
knows
dreadDESIGN FASHION BEAUTY SH
Q&A UP & DOWN WHAT
I DO hero
HOME
Action
best
SHOE
OF THE WEEK FOOD DRINKS STARS & MRS SALISBURY LET
SKIN DEEP
Hollywood does
Linda Lovelace
Our man on MasterChef
Lucy Lawless: “Anything I did was entirely in line with my conscience...”
DO HOME DESIGN FASHION BEAUTY SHOE OF THE WEEK FOOD D
LLINAN
0422_cover.indd 1
The methods (and madness) of Kiwi mothers
0513_cover.indd 1
12/04/2012 11:58:11 a.m.
2/05/2012 2:42:50 p.m.
0219_cover.indd 1
9/02/2012 1:20:40 p.m.
“Sunday magazine is an intelligent glossy weekly that connects us to the
worlds we live in, and the ones we wonder about. Our feature writers,
columnists and photographers travel the country collecting the smart,
sexy, and sometimes hilariously subversive stories that reflect us as
New Zealanders.”
Kim Knight, Editor
Life&StyLe
FASHION
34 BEAUTY 37 HOME DESIGN 38 FOOD 40 DRINK 41 � STARS 42 � MRS SALISBURY 42
Shoe Of
The Week
A
nkle boots continue to find
favour among the crème
de la crème of brands, from
McQueen to Burberry and Balmain.
These retro-futuristic beauties
wouldn’t look out of place on
a rocket ship, but come with
none of the clunky-ness of the
era by which they’re inspired.
Beau Coops ankle Boots
$345, [email protected]
writer/stylist: Karlya Smith
photograph: belinda merrie
prop: chriStolfe Knife
from Studio of tableware
05.02.12 � �⁄ � �sunday � �⁄ � �33
0205_sotw.indd 33
26/01/2012 10:05:08 a.m.
READER PROFILE
Sunday is a stand alone magazine in a quality broadsheet with high national penetration through its host
the Sunday Star-Times. It has a real sense of identity
and captivates readers when they are in a relaxed
mood and open to new ways of thinking. Its columnists,
including Lynda Hallinan, Ray Mcvinnie, Megan Nicol
Reed, and Karlya Smith have a loyal audience, and its
mix of feature stories are always thought-provoking.
Readership (SST Host,15+) 432,000
Sunday Net Unduplicated readership (10+) 382,000
Circulation (host)
131,196
FrequencyWeekly
Source: Nielsen Consumer & Media Insight Survey Q1 12-Q4 12
Circ: ABC average net circulation 31/12/12
Net Unduplicated Readership
68%
live in metropolitan centres (incl. Hamilton)
and 57% in the Northern region
58%
are Socio 1–3. Average household income
$113,809 (38% higher than the national average)
77% of readers are total house-hold shoppers
50%
of female readers 30–54 are planning an overseas trip this year
75%
of female readers use cleanser, toner or
moisturizer at least daily
$3.8m
$3,846,000 is the total amount spent per week
on clothing and footwear by Sunday’s 217,000
female readers
Source: Nielsen Consumer & Media Insight Survey Q1 12-Q4 12
Households with Sunday readers
frequently travel and spent over
$80 million dollars on overseas
package holidays in the last year
Sunday magazine is NZ’s fifth
most read newspaper inserted
magazine, and among the top 10
most read weekly magazines with
382,000 (10+) readers.
Source Nielsen CMI Survey Q411-Q312 All 10+
A funky range of opinions,
ideas, a connection with
people and places I can
not get to”
Sunday readers’ households
spent $165 million dollars on
furnishings in the last year.
“Something I can relax
and chuckle over…
“It’s a complete break from everything else I read and
in a good way. It introduces me to new foods/fashion/
concepts/opinions/people and I like that”
PRICING & SPECIFICATIONS
Advertising Rate Card
Planning Considerations
AD AREA
CASUAL
Double Page Spread (DPS)
$16, 050
INSERTS
Full Page
$8, 700
Half Page
$5, 350
We accept bound inserts only.
Specifications available upon request.
Third Page
$3, 980
PLANNING
Bound Inserts­–4pp
Full Run $85 per 000
Part Run $110 per 000
Inside Front Cover (DPS)
$18, 458
Outside Back Cover
$10, 005
Sunday magazine is printed two weeks prior
to the on-sale of the Sunday Star-Times.
Due to demand, please check availability
before planning.
Note: Premium positions incur additional 15% loading. All costs exclude GST and are in $NZD.
Refer to terms and conditions on the last page.
Technical Specifications
SPACE
IMAGE AREA* (height x width)
TRIM SIZE (height x width)
BLEED SIZE (height x width)
DPS
243 x 530 mm
275 x 550 mm
285 x 560 mm
Full Page
243 x 235 mm
275 x 275 mm
285 x 285 mm
Half Page Horizontal
106.5 x 235 mm
126.5 x 275 mm
136.5 x 285 mm
Half Page Vertical
243 x 113.5 mm
275 x 133.5 mm
285 x 143.5 mm
One Third Horizontal
72.5 x 235 mm
92.5 x 275 mm
102.5 x 285 mm
One Third Vertical
243 x 72 mm
275 x 92 mm
285 x 102 mm
FULL
PAGE
DPS
1/2 PAGE
HORIZONTAL
1/2 PAGE
VERTICAL
1/3 PAGE
HORIZONTAL
1/3 PAGE
VERTICAL
*All type and important features must be within the image area, ensure the gutter is free from type. If type is fine or small, allow 5mm each side of the gutter
(total 10mm). Due to the variable nature of the binding process, we can accept no responsibility for any lack of alignment of type or images that cross the gutter.
Please refer to Acceptable Material regarding the supply of PDF and proofs.
Print Process
Offset
Binding Method
Saddle stitches
Material Delivery
Files may be sent to Fairfax Magazines via FTP transfer, on CD, via Quickcut
(Pagestore) or emailed to [email protected] and contract proof sent to:
Sunday Advertising Coordinator, Fairfax Media,
2 Hereford St, Freemans bay, Auckland, NZ 1010.
Details for FTP transfer can be obtained from the Advertising Coordinator.
Insert Delivery
PMP LT D 122 Kerrs Rd, Manukau City, Auckland
2013
ADVERTISING DATES
ON SALE DATE
ADVERTISING
& INSERT
MATERIAL
INSERTS
DELIVERY
CANCELLATION
14-Apr.
27-Mar.
3-Apr.
3-Apr.
20-Mar.
21-Apr.
3-Apr.
10-Apr.
10-Apr.
27-Mar.
28-Apr.
10-Apr.
17-Apr.
17-Apr.
3-Apr.
5-May
17 -Apr.
24 -Apr.
24-Apr.
10-Apr.
12-May
24-Apr.
1-May
1-May
17-Apr.
19-May
1-May
8-May
8-May
24-Apr
26-May
8-May
15-May
15-May
1-May
2-Jun
15-May
22-May
22-May
8-May
9-Jun
22-May
29-May
29-May
15-May
16-Jun
29-May
5-Jun
5-Jun
22-May
23-Jun
5-Jun
12-Jun
12-Jun
29-May
30-Jun
12-Jun
19-Jun
19-Jun
5-Jun
7-Jul
19-Jun
26-Jun
26-Jun
12-Jun
14-Jul
26-Jun
3-Jul
3-Jul
19-Jun
21-Jul
3-Jul
10-Jul
10-Jul
26-Jun
28-Jul
10-Jul
17-Jul
17-Jul
3-Jul
4-Aug
17-Jul
24-Jul
24-Jul
10-Jul
11-Aug
24-Jul
31-Jul
31-Jul
17-Jul
18-Aug
31-Jul
7-Aug
7-Aug
24-Jul
25-Aug
7-Aug
14-Aug
14-Aug
31-Jul
1-Sep
14-Aug
21-Aug
21-Aug
7-Aug
8-Sep
21-Aug
28-Aug
28-Aug
14-Aug
15-Sep
28-Aug
4-Sep
4-Sep
21-Aug
22-Sep
4-Sep
11-Sep
11-Sep
28-Aug
29-Sep
11-Sep
18-Sep
18-Sep
4-Sep
6-Oct
18-Sep
25-Sep
25-Sep
11-Sep
13-Oct
25-Sep
2-Oct
2-Oct
18-Sep
20-Oct
2-Oct
9-Oct
9-Oct
25-Sep
27-Oct
9-Oct
16-Oct
16-Oct
2-Oct
3-Nov
16-Oct
23-Oct
23-Oct
9-Oct
10-Nov
23-Oct
30-Oct
30-Oct
16-Oct
17-Nov
30-Oct
6-Nov
6-Nov
23-Oct
24-Nov
6-Nov
13-Nov
13-Nov
30-Oct
1-Dec
13-Nov
20-Nov
20-Nov
6-Nov
8-Dec
20-Nov
27-Nov
27-Nov
13-Nov
15-Dec
27-Nov
4-Dec
4-Dec
20-Nov
22-Dec*
4-Dec*
9-Dec*
9-Dec*
27-Nov*
29-Dec*
9-Dec*
11-Dec*
11-Dec*
4-Dec*
5-Jan*
11-Dec*
13-Dec*
13-Dec*
4-Dec*
12-Jan*
11-Dec*
20-Dec*
20-Dec*
16-Dec*
19-Jan
13-Dec
8-Jan
8-Jan
11-Dec
26-Jan
8-Jan
15-Jan
15-Jan
1-Jan
*Deadlines subject to change. **These dates/deadlines are TBC.
Contact Jason Hussey at P: 09 9259748 M: 021 847 313 E: [email protected]
CONTACTS For advertising enquiries contact your Fairfax Account Manager at 09 925 9700
Agencies Wellington: 04 474 0487. Agencies Christchurch: 04 474 0456.
Enquiries from Australia: Melbourne +61 3 9592 4100; Sydney +61 2 9909 5800.
GENERIC SPECIFICATIONS
CREATIVE OPTIONS
For all our titles we offer the following services to maximise opportunities for your
brand advertising:
Creative Thinking
If you have a brief that calls for a magazine to come up with unique ideas specific to the title and
relevant to the brief/brand, please contact us—“we love that kind of stuff”.
In-house Advertorials
Advertorials are an excellent complement to brand campaigns or activity running in other media—
they provide valuble endorsement from the magazine masthead and can include more detail or
specific information as required. Subject to the brief, we will respond with ideas specific to your brand,
our reader and the environment. We offer a complete service from design through to production.
Production costs will be quoted on request.
Reader Promotions
In an advertorial style, promo-torials are created to drive sales or response by reader offer/treat/
discount and provide a strong measurement tool to assist in future planning.
ACCEPTABLE MATERIAL/DIGITAL SPECIFICATIONS
File Format
The only acceptable file format for all print advertising material is high resolution PDF. The PDF should
be distilled to Acrobat 4, (pdf1.3) level. A copy of the necessary PDF job options is available on request
or online at www.3dap.com.au. All fonts must be embedded or, if Illustrator, Freehand or Photoshop
are used, the type must be converted
to paths/outlines. True Type fonts are not acceptable.
WE DO NOT ACCEPT ANY OPEN FILES
Images
Four-colour images must be CMYK; minimum resolution 300dpi; TIF or EPS. Lineart a minimum of
1200dpi. Images must not contain extra channels or transfer curves or compression. No spot colours
are to be used.
Document
Please centre the advertisement on the page with crop marks. If bleed, allow 5mm bleed all round.
All dimensions must comply with the published requirements of the publication. These are available
either online at PRRADS, Quickcut or from Fairfax Media. PDFs must be generated to the correct size.
Do not ‘crop’ in Acrobat to achieve the correct page size. Files must be single page composite. Do not
include colour bars or any other element that will not appear on the final product.
Proofs
An approved 3DAP contract proof must be supplied with all advertising material. A list of approved
contract proofing output devices is available at www.3DAP.com.au. If an approved 3DAP contract
proof is not supplied, colour fidelity is not guaranteed. A laser proof is not a contract proof.
Delivery & Contact Details
All material should be sent to Advertising Coordinators at Fairfax Media. Please refer to each title for
details. All material should be received before the material deadline.
TERMS & CONDITIONS
1. In accepting an advertisement for publication, and in publishing it we are doing so in consideration of and relying on your express warranty,
the truth of which is essential:
a) That the advertisement does not contain anything that:
(i) is misleading or deceptive or likely to mislead or deceive or which otherwise breaches the Fair Trading Act 1986;
(ii) is defamatory or indecent or which otherwise offends against generally accepted community standards;
(iii) infringes a copyright or trademark or otherwise infringes any intellectual or industrial property rights;
(iv) breaches any provision of any statute, regulation, by-law or other rule or law, and
b) That the advertisement complies in every way with the Advertising Codes of Practice issued by the Advertising Standards Authority Inc.
(“ASA”) and with every other code or industry standard relating to advertising in New Zealand, and;
c) Publication of the advertisement will not give rise to any liability on our part or in a claim being made against us.
2. You agree to indemnify us against all losses or costs arising directly or indirectly from any breach of those warranties above and from any
costs incurred in our making corrections or amendments in accordance with the terms that follow.
3. By supplying or placing an advertisement for publication you grant us a perpetual, royalty free license to reproduce the advertisement in
any print or electronic advertising media we offer advertisers now or in the future.
4. Where you utilise any aspect of our creative services in the design or production of an advertisement (including photographic or design
work) you acknowledge that we own the copyright in such work and that such work is not work for which a commissioning payment has
been made or agreed.
5. We may refuse to publish, or withdraw an advertisement from publication without having to give a reason.
6. We may publish the advertisement on the next available day if there is an error or delay in publication of the advertising as booked.
7. We may correct or amend advertising to conform to style or for other genuine reason as long as we do so using reasonable care.
8. All DVDs, blue-ray disks and videos, and any other restricted publications advertised for sale must include its Classification as determined
by the NZ Classification Office and may be advertised only in accordance with the conditions imposed by the Classification Office. We may
require written evidence of New Zealand Classification ratings and Classification Office conditions for each DVD, video or any publication.
9. We may take orders for advertising in specific spaces (space orders). The space may be used only by you for advertising of the advertiser’s
usual business and may not be transferred by you to another person.
10. The guarantees contained in The Consumer Guarantees Act 1993 are excluded where you acquire goods and services from us for the
purpose of a business.
11. You must tell us as soon as possible if there is an error or omission in any advertisement the advertiser has placed. We will not be liable for
any indirect or consequential loss (which includes loss of revenue or profit) from an error or omission or failure to publish and if we are
found to have any direct liability for any circumstance that liability is limited to the cost of the space of the advertisement.
12. To cancel an advertisement a cancellation number must be obtained from us at least three days prior to publication. Cancellations which
occur inside of the three-day working period may incur a 100% penalty.
13. The charge for an advertisement will be in accordance with the published ratecard applying at the time for the publication, unless we agree
otherwise in writing. Rates for space orders apply for the whole space and are not reduced if the whole space is not used. Rates confirmed
in advertising volume agreements will be honoured over the period of that agreement if all other conditions of the agreement have been
met by you.
14. Advertising placed by advertisers who are not New Zealand residents will be zero-rated for GST purposes. GST will be applied at the
standard rate to advertising placed by non-resident agents acting for New Zealand resident principals.
15. If payment on a commercial account is not made by due date (which is the 20th of the month following invoice, unless we specify
otherwise) you will be liable for interest at market rates and all costs of recovery, commissions and collection fees.
16. All casual advertising must be prepaid prior to publication. Payment by credit card for casual advertising is accepted.
17. We may provide guidelines to be followed where you include internet addresses in advertising.