1 - Drift Allstars

1 Dri' Allstars is one of the world’s leading professional dri' brands. It is being developed across a range of areas including global championships, a behind the scenes tv show, immersive games and a feature length movie. As well as boas?ng the fastest growing fan-­‐base of any live ac?on brand. 2 Established on the streets of Japan, dri'ing has evolved into a worldwide phenomenon driven by gaming, movies and social media as well as being a compe??ve sport that challenges each driver’s ability and vehicle control, with the technique being judged according to the speed, angle, and line taken through a set of corners. Involving some of the world’s most powerfully tuned cars, ranging from 650bhp to 1200bhp, dri'ing represents a new age of griJy exhilara?on in the field of compe??ve live ac?on sports. 3 4 5 “ “
EXTREME Dri* Allstars is spearheading the exci8ng and fast-­‐growing dri* scene. Incredible driving, insane machines and thrilling ac8on. This is what motorsport should be all about. Jordan Bu*ers Editor, Dri2ed.com 6 The EXTREME Dri' Allstars Championship provides a plaUorm for a roster of the world leading dri' drivers to compete in interna?onal Grand Prix events. Combining the atmosphere of F1, the excitement of freestyle motocross and the ac?on of rally cross. EXTREME Dri' Allstars showcases pro dri' drivers, stunts, girls, music and ac?on that delivers a spectacular show that engages high numbers of spectators. 7 $)".1*0/4)*145014
IRELAND
SWEDEN
UK
LATVIA
LITHUANIA
GERMANY
BARCELONA
2016 Schedule ROUND COUNTRY* 1 THAILAND 2 UAE 3 IRELAND 4 UK 5 SWEDEN 6 LATVIA 7 GERMANY 8 LITHUANIA 9 BARCELONA 10 SOUTH AFRICA All subject to contract
MIDDLE EAST
MONTH FEBRUARY MARCH JUNE JUNE JULY AUGUST AUGUST SEPTEMBER SEPTEMBER DECEMBER THAILAND
SOUTH AFRICA
8 Engine Size: 5665cc V8 twin turbo Power: 900bhp / 1300lb /' torque Gearbox: Samsonas 5 speed sequen?al Accelera?on: (0-­‐60) 3.2 Seconds The cars within the EXTREME Dri' Allstars Series are some of the most powerful saloon cars in the world, with power ranging from 650bhp to 1200bhp. Including Supras, Skylines and even a brand new BMW M4, the 2015 EXTREME Dri' Allstars line up will boast a collec?on of compe??vely tuned vehicles from the leading automo?ve manufacturers across the world. Weight: 1150kg Wheels: 18 inch Tyres: 265/35/18 Bodywork: Kevlar Carbon Fiber lightweight panels 2014 BMW DRIFT
2014 BMW M4
Engine Size: 2979cc 6 Cylinder twin turbo Power: 425 bhp / 406lb /' torque Gearbox: 6 speed manual Accelera?on: (0-­‐60) 4.5 Seconds Weight: 1537kg Wheels: 18 inch Tyres: 265/40/18 Bodywork: Standard metallic parts 9 10 11 The Stunt Show performs mul?ple ?mes throughout the weekend featuring exhilara?ng and nail-­‐bi?ng stunts from our professional stunt drivers 12 Experience fully choreographed jaw-­‐dropping stunts on bikes from BMXs to street bikes with some of the world’s most renowned stunt riders. These pros will impress through their pinpoint precision and their heart-­‐stopping tricks. 13 14 EXTREME Forbidden Angels are the hottest female
variety act around, bringing in a new age of
entertainment. Expect the unexpected! Talented and sexy,
these girls deliver a show like nothing you have seen
before.
15 After Hours
16 A compe??on for local dri'ers takes place before the weekend with the winner qualifying for a WILDCARD ENTRY into the Dri' Allstars Championship. The day a'er the event a workshop is offered where some of the Dri' Allstars drivers teach aspiring local dri'ers how to Dri' it Like Deane. 17 “
EXTREME Dri* Allstars fans are loyal, they are diehard, and they come to our events knowing that as well as geFng to witness an adrenaline inducing spectator sport, they’re going to come away entertained. With our Facebook fans growing from 320,000 in 2013 to well over 1.5m+ “ to date, EXTREME Dri* Allstars fans are proving they cant get enough of the ac8on. Mark Hughes Commercial Manager Dri2 Allstars 18 10 tour stops 2016
average attendance 25k
1.5 million +
followers
13x30 minute tV Series
176 countries/600m homes
300,000 visitors
Per month
43 drivers
16 nations
Partnership with
EA GAMING, Need for speed 2015
Regular features in top
Motorsport titles
900% year on year
growth rate
19 Fan demographic
Social media reach
Live event media reach
47%
26%
16%
%
AGE GAP
13-17
18-24
25-34
4%
2%
35-44
45+
Gender split
80%
Male
20%
female
1,520,000+
26 networks
176 countries
1.12 billion homes
16,400+
1.35m
28,600+
Views after event
38,000
live viewers
per event
TV Total average reach per event
Across all media platforms incl .
Drift allstars, teams and sponsors
9,234,540
Total media access via teams/drivers
Sponsors/Media partners
5.74 million
20 territory
Network
Bulgaria
Logo
TV Households
territory
Network
Logo
BNT
3.1m Households
South Africa
Supersport
7m Households
Europe
Motors TV
37m Households
South Africa
Setanta
1.5m Households
Finland
MTV 3
1.5m Households
Turkey
Sports TV
80m Households
Germany
Sport 1
4m Households
Australia
Speed Channel
7m Households
Malta
Fox Sports
2m Households
China
Star Sports
Inlc in Fox INT
Italy
Fox Sports 2
4m Households
India
Ten Sports
120m Households
Norway
Viasat
1m Households
New Zealand
Sky
1.3m Households
Poland
Motowizja
4m Households
Thailand
True Visions
7m Households
Romania
Digisport
5.9m Households
Philippines
Solar
10m Households
Russia
Autoplus
4m Households
Total number of households
352 million
Sweden
Viasat
1m Households
Ukraine
Sports TV
0.6m Households
Pan-Asia
Fox INT
346m Households
Europe
Extreme
38m Households
Worldwide
Planet Speed
460m Households
UK
BT Sport
10m Households
Pan - ME
OSN
2m Households
Total number of newsfeeds
TV Households
806 million
21 “
With the Dri* movement growing at break neck speed, it is incredibly exci8ng for EXTREME to be driving the Dri* Allstars phenomenon forward. With the huge fan base and high profile industry “ support, the exposure for our brand across social media and event plaQorms has been invaluable. Alistair Gosling Founder, EXTREME 22