PDF - Long term

Experience
with buildings
for tourist stays
Aspasios in numbers
5
+500
Multilingual
website
languages
apartments
available on our website
Barcelona
Madrid
San Sebastián
Sevilla
4
2005
Aspasios
Rambla
Catalunya
Suites
a team of
25
people
offering short-term
rentals in Barcelona
5
central apartment
buildings in Barcelona
Aspasios
Gran Vía
Suites
English
Español
Français
Nederlands
Pусский
Since
cities
Aspasios
Diagonal
Style
apartments
with hotel-style
services
Aspasios
Urquinaona
Design
Aspasios
Aragó
Executive
50,000
nights
already booked
Staff specialized in
tourism marketing,
maintenance,
cleaning, and
customer service
Buildings managed by Aspasios
17
10
Osi Residence
Diagonal Style
Vila Gràcia
10
Valencia Style
12
Aragó
Executive
Suites
23
Gran Via Suites
21
42 Rambla
Catalunya
Suites
7
Sant Antoni
Urquinaona
Design
7
7
Les Arts
10
7
16
Poble Sec
7
Santa Caterina
Ramblas Luxury
Suites
68
Tourist apartments,
full management
45
Tourist apartments,
marketing only
41
Long term leases
Sales growth
Thousands of €
+ Urquinaona
+ Aragó
+ Rambla
Catalunya
5.000
Ampliación Rambla
Catalunya
4.000
+15%
3.000
+28%
+48%
3,200
2,800
2,200
2.000
+40%
1.000
0
1,400
800
2009
2010
2011
2012
2013
The team - management
Alex Ros
Managing Director
Olga Molina
CFO
ESADE MBA graduate. Professional experience at the
Port of Barcelona. the Agbar Group. and as manager of
law firm Pareja & Associats. Ezequiel has been the CEO
of Aspasios since co-founding the company in 2005.
Studies in Business and Marketing and Sales
Management at ESADE. Previous professional
experience in La Caixa and the Agbar Group. He joined
Aspasios in 2013 as Managing Director, with the aim of
improving management control and boosting business
development.
Degree in Economic Sciences. Formerly with the City
Council of Barcelona and with the Agbar Group. Since
the founding of Aspasios, Olga has been responsible
for accounting, administration, and the financial
management of the company.
Roberto Corradino
Marketing Online Director
Mariana Guibourg
Director of Operations (COO)
Pilar Rodriguez
Real estate area manager
Degree from Técnica Industria. Professional experience
as marketing manager at TheSecondPlane s.r.l.y.
PatricVAter sl. Entrepreneur in the residential and
commercial real estate sector, specializing in tourism.
Director of Online Marketing at Aspasios.
Trained architect. Professional experience includes
architecture and construction project management.
Professor of architecture at the Universitat Ramón Llull.
At Aspasios, Mariana manages in-house customer
service and directs interior maintenance projects.
Diploma in Hospitality Management from the Lausanne
Hotel School. She has worked in various sales and hotel
chains recently in real estate in Barcelona. She speaks
French and English and joined Aspasios in 2013.
Ezequiel Salzberg
CEO
Management of tourist apartment buildings
Aspasios has proven experience in managing these types of establishments.
The quality of its service has earned it a well-deserved reputation.
2010
Urquinaona Design
2011
Aragó Suites
Buildings managed by Aspasios and advertised on booking.com
2012
Rambla Catalunya
Suites
Rambla Catalunya
Suites
Urquinaona
Design
Aragó Suites
Management results
2013 Occupancy rate
Aspasios
Competitors in Bcn
42 Rambla
Arago Suites
Urquinanona
Apartur average*
Jan
46,1%
46,9%
59,9%
39,2%
Feb
70,2%
49,0%
90,1%
54,1%
Mar
73,7%
38,9%
78,9%
57,0%
April
82,8%
75,3%
82,1%
65,9%
May
83,8%
78,2%
79,3%
66,8%
June
79,8%
85,6%
79,7%
74,0%
July
85,4%
95,6%
91,9%
79,9%
Aug
91,9%
87,4%
92,3%
80,8%
Sept
84,7%
83,5%
82,1%
72,1%
Oct
93,0%
83,9%
90,7%
71,5%
Nov
78,9%
43,0%
43,0%
48,7%
Dec*
74,1%
48,6%
59,0%
41,4%
Total/Average
78,7%
68,0%
77,4%
62,6%
* The data provided by Apartur was obtained through an operator questionnaire. Approximately 1400 apartments were surveyed
Our concept
• A new building or an old building with quality construction.
• Intelligent refurbishment that respects the original design.
• Fully equipped, with quality decor.
A boutique hotel with apartment-style accommodation
Key Factors for Success
• Quality product: well thought-out and executed refurbishment.
• Good location in relation to tourist spots and transport links.
• Differentiation by quality added value:
- Better than hotels, for: space, capacity, kitchen.
- Better than other apartment buildings for: services (daily cleaning, reception desk, Satellite TV, parking
deals, terrace or pool).
• Bright and motivated customer service staff.
• Competitive pricing, with an upward trend.
Necessary fittings and equipment
Apartments
• 1, 2 or 3 bedrooms.
• Air conditioning + heating.
• High quality single beds and wardrobes in
each room.
• Spacious and comfortable living room.
• TV, DVD player, iPod docking station.
• Kitchen, fully equipped with quality
appliances and equipment.
• Safe.
• Quality interior design (lighting, blinds,
headboards, bathrooms, finishings, paintings
on walls).
• Telephone/internet.
• Satellite TV aerial(s).
• Access via electronic key cards.
Common areas
• Access to the building with an electronic
key card
• Lounge
• Reception desk
• Swimming pool or furnished terrace or
garden are highly recommended
• Storage area for materials
• Washer/Dryer
Marketing Model
This will follow the hotel (revenue management) hotel
• Taking into consideration the prices offered by the competition, the relative positioning of our
product in relation to that of our competitors, our sales and historical demand.
The distribution would have four axes
• Large accommodation distributors (Booking.com, Expedia, Tui, Orbitz, HRS), integrated with
Aspasios via channel management software.
• Apartment building website, referenced on Tripadvisor (e.g. www.aragosuites.com).
• Aspasios.com website, with an extensive network of affiliates and distributors specializing in
apartments, all integrated using XML.
• Loyalty and word of mouth, provided by outstanding, varied marketing tools designed to attract
recommendations.
Customer Service
Included in the price advertised
• 24/7 check-in.
• High quality bed linen and towels
(Egyptian cotton).
• Welcome Kit: bottle of wine, snacks, mineral
water, coffee, tea and milk you for your first
breakfast.
• Other equipment in apartments: cosmetics kit,
cleaning kit.
• Daily housekeeping (sheets changed every
3 nights; towels on request).
• Reception desk open daily.
• Wired & wireless Internet.
• Free buffet of coffees, teas and snacks.
• Newspapers and magazines.
• Fresh flowers.
Optional
(billed separately)
• Breakfast pack, gourmet pack.
• Toddler kit: cot, highchair, plastic cutlery,
hand-blender.
• Airport transfer.
• Parking near the building (with our partners).
• Gym (with our partners – not in the building).
• Other services with our partners:
tickets, bicycles.
• Laundry and dry cleaning.
• Fax, photocopying.
Our proposal
Investment
• The owner makes the investment in the building and its equipment. Aspasios can advise the investor in selecting the right
building and throughout the purchase process. We also have resources to handle the building project, the construction
management and the interior design.
• The operator is responsible for the corporate image of the establishment, including the development of a website, and the
provision of consumables, such as sheets and towels.
Revenue Model
• This is negotiated case by case. There are several models:
(a) the owner receives a fixed monthly amount;
(b) the owner receives a variable amount depending on sales, or
(c) a combination of the two previous models
• Revenues from optional services go to the operator, which takes care of all aspects of them.
Expenses
• All operating expenses are paid by the operator.
• The only costs to the owner are those pertaining to ownership: home insurance, municipal and other taxes, condominium
fees, as well as major maintenance work (paint, finishings and equipment).
apartments
Corporate housing, vacation rentals & hotel management
www.aspasios.com
More information:
Ezequiel Salzberg
T. (+34) 933 041 448
[email protected]
This document cannot be considered a commercial offer