MEDIA MEDIA RELEASE RELEASE

MEDIA RELEASE
ReachOut.com and Urthboy launch the
‘What’s
What’s Your Thing?’
Thing? project.
Sydney, Thursday 30 September 2010 – The Inspire Foundation has teamed up with ARIA Award nominee Urthboy to launch
the “What’s Your Thing?”” project on the back of the release
releas of the infectious new single, ‘Your
Your Thing’.
Thing
Urthboy (aka Tim Levinson) wrote the song while in Istanbul on his recent European tour; recalling a challenging period in his
youth. It addresses suicide through the
he eyes of someone who decided not to seek a permanent solution for a temporary
problem.
Urthboy and ReachOut.com are inviting young people across Australia to
to submit video footage or still photographs of them
doing ‘their thing’ via YouTube.
ouTube. The best submissions will be collated to create the official music video for Urthboy’s new track.
Urthboy said, “The song is a celebration
ration of whatever inspires you, your reason, your purpose. ‘Your thing’ is your passion, the
thing you love. It could be music,, sport, friends, computer games, anything.”
anything.
The ReachOut.com team is very excited
d to be working on the project as it encourages young people to share
sha those things that
make them happy and focuses on the positive
positiv influences in young people’s lives. The youth content team at ReachOut.com
Re
will be responsible for turning the submissions into the film clip for the track, to be completed by Monday,
Monday 25 October 2010.
The track ‘Your Thing’
ng’ can be heard and downloaded free of charge at SoundCloud (http://soundcloud.com/elefanttraks/your
http://soundcloud.com/elefanttraks/yourthing) and video submissions can be made via YouTube (http://www.youtube.com/group/whatsyourthing
http://www.youtube.com/group/whatsyourthing) until 5pm AEST
Monday, 18 October 2010.
– ENDS –
Note to the editor - Urthboy and spokespeople from ReachOut.com and the Inspire Foundation are available for interview.
Photos, logos and other creative assets can also be supplied on request.
About the Inspire Foundation (www.inspire.org.au
www.inspire.org.au) – The Inspire Foundation (inspire.org.au) is an Australian non-profit
non
organisation established in 1996 with a mission to help young people lead happier lives. Through online services like
ReachOut.com, we improve the mental health and wellbeing of young people by providing them with the information and
resources they need to help them through whatever challenges come their way - in ways we know work for them. We exist
because, for this generation of young Australians – and foreseeable generations to come – mental health difficulties will be the
biggest challenge they collectively face: 1 in 4 young people have a mental disorder; 3 in 20 young people suffer from an
anxiety disorder; and suicide is the leading cause of death for
for young people aged 15 to 24 in Australia. In August 2010,
ReachOut.com was visited by over 150,000 people.
About Urthboy (http://www.elefanttraks.com/urthboy.php
http://www.elefanttraks.com/urthboy.php) - Urthboy is an award-winning
winning Australian hip hop artist and
label manager. In addition to solo material, Urthboy is one of the main songwriters in The Herd,, whose four albums have
seen them build a huge fan base in Australia. It is however, in solo mode that Urthboy is allowed to shine and his third solo
album, Spitshine dropped to great acclaim and two hugely successful tours (2009 and 2010) playing to over 20,000 people.
Urthboy is label manager of Elefant Traks,
Traks, and has facilitated its growth from a handful of releases to beyond fifty.
Inspire Contact
Nathalie Swainston
Phone 0419 489 034
Email [email protected]
Inspire Foundation
PO Box 1790
Rozelle NSW 2039
T. +61 2 8585 9300
F. +61 2 8585 9349
E. [email protected]
www.inspire.org.au
Umbrella Artist Management Contact
Greg Carey
Mobile 0404 504 794
Email [email protected]