history - de Jouer

HISTORYbehind the
BRA
Boudoir
de Jouer
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HISTORY behind the BRA
How did the one time BRASSERIE come such a long way...
O
Bra
HIST
ofa
RY
Here’s a look at how the brassiere
as we know came to be...
1907: It's All in the Name
The term “brassiere” was first used in
the English language in 1893. It gained
wider acceptance when the DeBevoise
Company invoked the cachet of the
French word “brassiere” in 1904 in its
advertising to describe their latest bust
supporter. Vogue magazine first used
the term in 1907.
1914: Hand Me a Hanky
Mary Phelps Jacob, a New York City
socialite, receives a patent for inventing the modern bra. She used two
handkerchiefs and a pink ribbon to
create the "Backless Brassiere."
Although not the first design, it was
definitely the first to be widely used.
1918: The Decline of the Corset
Surprisingly, World War I contributed
to the decline of corset-use in
America. American women entered
the workforce in great numbers and
the corset was deemed an impractical
and awkward device that no longer
seemed appropriate.
1920s: Hello, Cup Sizes
Maidenform is founded by Ida
Rosenthal and husband William, who
collaborated with Enid Bissett to
create a bra with discernable cups.
This bandeau-style top was contained
a center piece of elastic that was sewn
into dresses.
1947-1950s: The Cleavage Creating
Years
Frederick Mellinger, the man behind
Frederick's of Hollywood, wasn't just
a businessman. We can also credit
him for introducing women—and the
world—to the first padded bra in 1947.
1968: The Bra Burners
Feminists protest the 1968 Miss America pageant, calling bras "instruments
of female torture." Though the
protesters meant to burn their bras,
they weren't able to because of the
police. Instead, they ended up
throwing them into a garbage can,
but the term "bra burners" stuck.
1977: The First Sports Bra
Lisa Lindahl and childhood friend
Polly Smith dreamed up the first
sports bra out of two jock straps. The
two teamed up with Hinda Miller—a
clothing designer and avid runner like
Lisa—and created the final product,
which they named the Jogbra.
1990: The Cone Bra
Madonna rocks the cone bras and corsets designed by Jean Paul Gaultier for
her Blond Ambition tour. Halloween
costumes haven’t been the same since.
2007: The Centennial
The bra turns 100!
2009: New Technology: A Memory
Foam Bra
A European company, creates the
Smart Memory Bra. The cups of this
bra are made from high-tech memory
foam that reacts to body temperature
and moves as you move.
2012: deJouer.com
HOW TO MEASURE YOURSELF
1. BAND SIZE
Wear a non-padded bra and use a soft
tape measure. Hold the tape measure
around your back at band level.
Then bring it to the front, just above
your bust. The resulting number is
your band size.
2. BUST MEASURMENT
Measure completely around the fullest
part of your bust (at nipple level).
This is your bust measurment. If this
measurment falls on the 1/2 inch,
round up.
3. CUP SIZE
Substract the band size (Step 1) from
the bust measurment (Step 2).
This number equates to the letter of
your cup size.
beSeductive
by de Jouer
DIFFERENCE
SIZE
0 inches
A
1 inch
B
2 inches
C
STYLE UNDER SCRUTINY:
Kate Moss is simply irreplaceable - can you imagine a month in which we
would not read anything about this British?
Almost on a daily basis we can read about her life - from the campaigns,
editorials, cooperation with the biggest designers and photographers but
also scandals - the name Kate Moss is so mainstream that even political
newspapers write about the details of her life.
As a girl of only 14 years (in the late 80`s), Kate was discovered at the
airport when returning from the Bahamas. Just two years later, she began
her career as a model that continues to this day.
NIGHT LOOKS
Kate Moss
The democratisation of fashion is an important fact of her personal style a mix of high street brands and luxury fashion perfectly blended into the
character and work of this model whose outfits are copied around the world.
You certainly remember her appearance in the music video of The White Stripes
“I just don`t know what to do with myself.” Nobody could do it better than Kate,
and on the contrary, it`s pretty obvious that she knows very well what to do with
herself. Rightfully, she holds two titles - one of the world’s biggest Fashion Icons,
but at the same time, the most outstanding Bohemian Queen ever!
DAY LOOKS
WELL
SUITED
Refresh your Autumn closet with finding your Suit type.
Patterned from head to toe, velvety, bright coloured, sequined...
WELL
SUITED
Prints are now everywhere, even on pant suits, and
judging by the latest collections from many designers
the more we use prints the better. One of the key trends
for this season are pant suits which are fully covered with
bold, often bright and eye-catchy prints.
Wear them with either
monotone pieces to keep
your outfit balanced,
or pair them with
prints to make a contrast.
N
ATURAL BEAUTY
It is all about
enhancing your
natural features
and giving a clean,
fresh-faced look.
NO MAKE-UP LOOK:
Apply foundation all over your
face. Fill your eyebrows with
eyeshadow using a brush. For the
eyes, you need a neutral shade
of matte brown eyeshadow. Use
a soft shade for blushing your
cheeks. Put just a little mascara
on you lashes. Highlight your lips
with a bright lip gloss.
WEAR IT WITH
deJouer.com
COVER PAGE
www.behance.net:
-background picture
PAGE 1
www.dejouer.com:
-background picture, OMG!!!
PAGE 2
www.wikipedia.com:
-corset picture, 60`s bra picture
www.weheartit.com:
-Lady Gaga picture
www.frocknyc.com:
-Madonna picture
www.dejouer.com:
-bra pictures, beSeductive, OMG!!!, Basics
PAGE 3
www.dejouer.com:
-background pictures
PAGE 4
www.behance.net:
-black and white picture
www.dejouer.com:
-background pictures, beSeductive,
beFlirty, Tres Tres Chic
PAGE 5-6
www.lamodellamafia.com:
-Kate Moss pictures
www.net-a-porter.com:
-dresses, Jason Wu, Donna Karan
-maxi dress, Alexander Wang
-jacket, Malene Birger
-pumps, Jimmy Choo
-sandals, C.Louboutin
-clutches, Nancy Gonzales, A. Wang
- rings, Diane Kordas,
Solange Aragury-Partrige, YSL
-black blazer, Boy. by band of outsiders
-white blazer, Burberry
-grey jeans, V.Beckam
-short jeans, Ksubi
-scarf, Gucci
-belts, Mulberry, Bottega Veneta
-sunglasses, Oliver Peoples
-pumps, J. Choo
www.mango.com:
-necklaces
www.shoeville.com:
-grey sandals
PAGE 7-8
www.fashionising.com:
-background pictures, Markus Lupfer
www.net-a-porter:
-suits, Miu MIu, Helmut Lang, Chloe
-fuchsia blazer, AMCQ
PAGE 9
www.fashionising.com:
-editorial pictures
www.net-a-porter.com:
-necklace, Ippolita
-shorts, LEVI`S
-shirt, T-bags
-bag, Valentino
www.shoeville.com:
-yellow and green shoes