sime darby motors in malaysia

SIME DARBY MOTORS IN MALAYSIA
DISTRIBUTION & DEALERSHIP
ASSEMBLY (INOKOM)
RENTAL
1. Sime Darby Motors first involvement in Malaysia’s motor industry began with the distribution of Ford
vehicles more than 30 years ago. It has since grown to become a major industry player in the country. The
brands we represent today in Malaysia are BMW, MINI, Hyundai, Land Rover, Ford, Alfa Romeo, Porsche and
McLaren.
2. In 2004, Sime Darby Motors started assembling Hyundai vehicles under the Inokom brand at our assembly
plant in Kulim, Kedah. Since then it has added BMW, Land Rover, Mazda and MINI models to its assembly
line.
3. Sime Darby Motors has the exclusive franchise of the Hertz car rental business in Malaysia which is operated
by Sime Darby Rent-A-Car Sdn. Bhd.
Hyundai Elantra
Porsche showroom in Damansara, Malaysia
DISTRIBUTION AND RETAIL
BMW
1. Sime Darby Motors partnership with BMW spans 7 countries and goes back more than 30 years.
2. BMW Malaysia Sdn. Bhd., a joint venture between Sime Darby Motors and BMW Group distributes the BMW
and MINI range of vehicles.
3. Sime Darby Auto Bavaria Sdn. Bhd., a wholly owned subsidiary of Sime Darby Motors with 5 outlets across
Malaysia, is the largest BMW dealer in the country.
PORSCHE
1. Sime Darby Motors partnership with Porsche began on 15 March 2010 when Sime Darby Auto Performance
Sdn. Bhd. commenced operations as the sole distributor and dealer of Porsche vehicles, spare parts,
accessories and related services in Malaysia.
2. Porsche has two showrooms which are located in Glenmarie and Mutiara Damansara, Selangor.
FORD
1. Sime Darby Motors through its subsidiary, Sime Darby AutoConneXion, is currently the sole distributor of
Ford vehicles in Malaysia.
2. It is also a retailer of Ford vehicles with 8 branches in Malaysia.
HYUNDAI
1. Sime Darby Motors involvement with Hyundai Motors Company, Korea’s top automaker and the sixth largest
automotive manufacturer in the world, began in 2004.
2. Sime Darby Motors is involved in the entire supply chain of Hyundai vehicles in Malaysia – from assembly and
importation to distribution and retail.
3. To date Hyundai has 21 3S (sales, service, and spare parts) centres across Malaysia.
LAND ROVER
1. Sime Darby Motors partnership with Land Rover started more than 25 years ago when Land Rover Malaysia,
the sole franchise holder for Land Rover and Range Rover vehicles and parts in Malaysia, was set up by Pernas
Sime Darby Holdings Sdn. Bhd.
2. Sime Darby Motors customises Land Rover vehicles to meet specific requirements. One of its clients is the
Malaysian government which requires vehicles for military and other specific purposes.
BMW M6
www.simedarbymotors.com
ASSEMBLY
1. Sime Darby Motors first assembly plant was the Associated Motors Assembly (AIM) plant in Selangor,
Malaysia in 1982.
2. Auto Bavaria, a subsidiary of Sime Darby Motors assembled the BMW 730iL in the AIM plant, making it the
first BMW importer to assemble the vehicle outside Germany.
3. The assembly operations of BMW and Land Rover were later transferred to the Inokom assembly plant in
Kedah in 2008.
4. Located in the Northern Corridor Economic Region (NCER) of Malaysia, the plant assembles various Hyundai
passenger and commercial vehicles as well as BMW, Land Rover, Mazda and MINI vehicles.
5. Materials are sourced from the respective principals overseas as well as locally, and vehicles are assembled
for sales primarily in the Malaysian market.
6. The plant has a current capacity of 30,000 units per annum.
7. INOKOM, which occupies 40% of a 200-acre site, has the potential to expand its production facility and is
poised to meet increasing demand from the Asia Pacific region.
RENTAL
1. Sime Darby Motors, through Sime Darby Rent-A-Car Sdn. Bhd., holds the exclusive franchise for Hertz’s car
rental business in Malaysia.
2. It is currently one of the major car rental companies in Malaysia with 17 outlets and over 2,600 cars in its
fleet.
Range Rover Evoque on display at our Petaling Jaya showroom
Information as at August 2013