Media Kit - Avani Media

Marc Anthony
Angelica Fuentes
Eva Longoria
Ralph De La Vega
2014 U.S. Hispanic Media Kit
Editorial / About Us
Intelligent
journalism
for The
Business Elite
Editorial Breakdown
Year Established: 2002
Re-launch Poder Hispanic:
June 2010
Frequency: 6 x a Year
(Bi-Monthly)
P
oder Hispanic is a bi-monthly
publication producing
intelligence journalism
for the business-minded
Hispanic, and anyone interested in
becoming more knowledgeable about
America’s fastest growing population.
In keeping true to its name, Poder
Hispanic speaks to successful Latinos
and those who aspire to be. It was
produced as a vehicle to provide the
Hispanic corporate and entrepreneurial
communities with valuable, timely,
and reliable information. As a leading
business and lifestyle magazine,
Poder Hispanic is written for a global
audience of influential senior business
executives, political decision-makers,
and entrepreneurs interested in current
events in both politics and business.
Poder Hispanic charts the growth of
Latinos in all realms of business, politics
and entertainment, while also reporting
on Hispanic lifestyles and trends. Poder
Hispanic offers business news, profiles
and exclusive interviews with highranking executives and political leaders,
covering topics of great concern as well
as exposing new issues impacting the
world. Other topics of interest featured
in the magazine include culture, travel,
current events, and lifestyle.
With specially themed signature issues
like “PODEROSOS”,“Top Franchises
for Hispanics” and “20 Under 40”,
Poder Hispanic presents its readers
opportunities to expand themselves
personally and professionally. The
magazine also features a South Florida
and Texas edition, targeting both
South Florida and Texas’ corporate
and entrepreneurial communities. Its
innovative and comprehensive cutting
edge editorial coverage and exclusive
insider access on the US Hispanic
market and Latin America have made
it an influence in social, economic,
political and cultural arenas.
Source: Simmons NCS/NHCS Spring 2013
Business 35%
Entrepreneurship 25%
General Lifestyle
and Entertainment
13%
Opinion
10%
Arts & Culture
8%
Travel
5%
Trade
2%
Health
2%
Source: Publishers Estimate, 2013
Power Editorial
Sections
Movies: Looking at new movies
that feature latino actors, writers
and directors
News Briefs: From US, Latin
America and Miami
BizBooks: Best books to read
The Big Story: The issue’s
feature story
The Seat: A Q & A with a major
politician / businessman / CEO
Hispanic Enterprise: Examines
major business topics such as
innovation, diversity, best business
practices and best financial and
educational institutions
Success & Motivation: Featuring
small business entrepreneurs
Movers & Shakers: Features
businessmen and women on the rise
A Cut Above: The “insider’s in”
featuring the most recent gadgets,
high end hotels/resorts/destinations,
dining, cars and luxury items/gifts
Open for Business: A look at new
businesses
Travel: Hot spot destinations
around the globe
Poder‘s ‘Fresh Look’ City Guide
Series: Looking into the lifestyle,
business, and political life of
growing Hispanic city centers
Agenda: Featuring top business
and cultural events to attend in US
and Miami
Power and
Influential
Columnists
Our readers infuse and
inspire. They don’t lead,
people just follow.
The US edition has four columnists
who write from around the nation:
Washington DC, Kansas, LA and New
York.The US edition also features
an exclusive business column by
Antonio Lucio, head of marketing
at Visa.The Miami edition has four
columnists who examine local issues
within the market. Other influential
columnists include Veronica Villafañe,
Eric Farnsworth, Marcela Sanchez,
Mary Sanchez, and Jorge Ramos.
About Televisa
Publishing + Digital
P
reader / research
oder Hispanic is published
by Televisa Publishing +
Digital, which is part of Grupo
Televisa, the largest media
company in the Spanish-speaking
world based in its market share and a
major participant in the international
entertainment business. With presence
in 20 countries and over 100,000
points of sale,Televisa Publishing +
Digital publish over 189 titles with an
annual circulation of over 174 million.
With 10 channels and over
100 websites,Televisa Interactive
connects with its users because of
the editorial content of each site,
averaging over 4 minutes per page
view in Latin America.
Televisa Publishing + Digital’s titles
are #1 in market and audience share
in most of its markets and provides
multi-platform opportunities for
optimum delivery and impact.
Televisa Publishing + Digital’s popular
brands extend to online properties,
events, and branded products that
reach a greater audience and exceed
advertiser’s needs.
Cross Platform
Capabilities
The Poder Hispanic
As part of Televisa Publishing + Digital, we provide a number of multi- platform
opportunities that bring advertiser’s brands and products to life. From fashion
shows and themed events, to conferences and multi-media programs, we take
brands to the next level! Aside from the signature events listed, Poder
Hispanic puts together custom events tailored to meet your brand’s needs.
PRINT AND CUSTOM
PUBLISHING
PROMOTIONS
ONLINE & MOBILE
TALENT USE &
MANAGEMENT
Televisa Magazines
Print Advertising
Advertorials
In-Book Promotions /
Sweepstakes
Multi-Media Programs
Signature Events
Shopper Marketing
Customized Programs
Grassroots Strategies
Integrated
Opportunities
Esmas.com /
Televisa Portal
Vertical Sites
Content Integration
Promotions &
Advertising
Polls & Surveys
Site Sponsorship
iPad Apps
Mobile Apps
Retail to content /
In-store
DVD’s, Novelas, etc.
Televisa Talent /
Celebrity Endorsement
Creative Rights
In-store appearances
Print Online Tie-Ins
Custom Publishing
Content Development
Database Creation
Special Issues
Reader / Research
Demographic Profile
Gender
Male Female Language Spoken in Home
65%
35%
Average Age
18 - 24
25 - 34
35 - 44
45 - 54
55+
Avg Age
Median Age
Marital Status
Readership Ranking:
U.S. Hispanic Magazine Market
Married Not Married (Numbers in 000/Avg issue audience)
People en Español 2,545
United States Mexico Central America
South America
Cuba Dominican Republic
Puerto Rico
Other
2,009
TVyNovelas Cosmopolitan en Español TVyNotas 1,509
1,139
OCTOBER–NOVEMBER
www.poder360.com
Latina 1,037
Ser Padres 898
AARP Viva Poder Hispanic Siempre Mujer Harper’s Bazaar en Español Graduated College+
Masters Degree
35%
19%
11%
6%
6%
5%
4%
14%
Average People in Household
Average Children in Household
HEALTHCARE
REFORM
555
410
Latino
Leaders
FUTheSION
Disney
Company and
Univision bet big
on multicultural
America
COVER_USA_OctNo
v.indd 1
*ABC Audited, Hispanic Business is BPA audited
Source: Media Economics, 2011
Children in Household
% of Readers
with Children in Household
Under 2
3-5
6-11
12-17
$100,000+
Average HHI
Median HHI
4
3
Source: Simmons NCS/NHCS Spring 2013
225,000
will affect your
life and business.
Every thing you
need to know
39%
3%
3%
3%
24%
28%
60%
10%
33%
31%
26%
Household Income
Household Size
584
$3.95 USD
$3.95 USD PR
76%
38%
74%
26%
Own
Rent
CEO / Owner / President
Other C-Level
VP
Managing Director
Manager
Associate
Age of Children in Household
Home Ownership
Plus
579
29%
33%
22%
16%
Highest Level of
Education Completed
2013 / USA
9/11/13 4:38 PM
Source: Simmons NCS/NHCS Spring 2013
South
West
Northeast
Midwest
Sir Martin Sorrell
on the value of
Immigration
OCTOBER
AUGUST/
/NOVEMB
SEPTEMB
ERER2010
2013++ISSUE
ISSUE 76
95 /
/ MIA
USA
Mexico’s
energy reform,
a boon to US
companies
778
Furia Musical As per Census, PODER HISPANIC
readers reside in
400,000
A NEW
FRONTIER
72%
24%
86%
Rate Base of business publications
in the US Hispanic market
FUSION REGALAD
TOMAS
O
National Geographic en Español 1,099
64%
36%
Country / Region of Birth
Vanidades 2,034
11%
24%
26%
19%
20%
42
43
English Dominant Spanish Dominant
Bilingual Employment Status
48%
$97,460
$84,100
Psychographic Information
Defining the PODER Hispanic reader
They have refined tastes
Agree with the following statements:
PODER HISPANIC index
It is worth paying extra for quality goods 161
I consider myself interested in the arts 251
I prefer driving luxury vehicles 170
Everything I wear is of the highest quality 131
They are global citizens
PODER HISPANIC index
I like to travel the unbeaten path 162
I am interested in international events 201
I am interested in other cultures 175
They are well connected and influencers
Agree with the following statements:
PODER HISPANIC index
I am the first of my friends to have new electronic equipment
182
I am often chosen to be the spokesperson 160
I am good at leading discussions 138
They are knowledgeable and ambitious when it comes to their careers
Agree with the following statements:
PODER HISPANIC index
I am a workaholic 266
I want to get to the top in my career 147
I like to share my knowledge with others 134
I would like to set up my own business 126
I enjoy taking risks 168
Source: Spring 2013 NHCS Adult Survey 12-month
Index against Hispanic Market
Marketing / Promotional
Opportunities
Marketing / Promotional
Opportunities
Agree with the following statements:
Signature Events
Poder Business Awards
Location: Miami
Timing: November 2014
The Poder Business Awards celebrate excellence and leadership in the Americas
by recognizing those men and women who have demonstrated remarkable
strategy, vision and execution in their respective businesses and organizations
as well as those who are changing or can change the region’s development
dynamics on several fronts. Poder Business Awards is created in partnership with
The Americas Business Council Foundation to identify and award best practices in
the region in social entrepreneurship, sustainability and peace that are producing
systemic change in their own communities. Past awards recipients have included
influential business leaders and personalities such as Alberto Ibarguen, Gustavo
Cisneros, Jorge Perez, Luis Alberto Moreno, Emilio Estefan, and Juanes.
Emerge
Hispana Leadership Summit
Location: TBD
Timing: TBD 2014
Location: TBD
Timing: September 2014
Poder Hispanic’s signature networking event series, Emerge is a one-of-a-kind
event for the “emerging” Latino professionals. It helps young Hispanic professionals
expand their network and enhance their personal development by taking the
traditional networking venues and elevating the conversation and experience
to target the Hispanic professional’s lifestyle. It is the first event of it’s kind to
bring together future Hispanic business leaders and give them the tools and
motivation they need to go back and make an impact in their respective fields and
communities. In the “My Journey” panel discussions, successful professionals share
their experiences and key learnings attained during their personal journey to
achievement. Past sponsors include State Farm, Prudential, and Southwest Airlines.
In its ninth consecutive year, the Hispana Leadership Summit presented by Poder
Hispanic and Vanidades, is a destination weekend conference geared to empower
Hispanic women leaders. Offering panel based conversations from the perspective
of a wide realm of successful women who have excelled in their respective
fields, HLS provides valuable advice that attendees can apply to their personal
and professional lives.The highlight of the event is “An Evening in White”, the
traditional white party celebrating women in the Hispanic community.
CUSTOMIZED Editorial
Unique cross platform properties Special Sections
Advertisers have the opportunity to create their
own in-book advertorial series, that will enhance their product
initiatives and advertising strategies. With advertorials, clients will incorporate
the unique and exclusive creative design catering to each magazine look/feel
and readers. These series speak to consumers and create the additional buzz
for brands across all categories.
Rates /
Circulation / Dates
/ Specs
Rates / Circulation
Dates / Specs
Shopper Marketing
Activation Program
Let Poder Hispanic move your product through our multitiered retail program, which includes advertising pages,
online exposure, on site shopper interaction, and a fun and
engaging retail program that will drive sales, retail traffic,
and brand awareness for your product. Retail portion
includes a branded activation that can be used in sampling
as well as interactive experience in stores nationwide.
Special
Collector’s Issues
Every year, Poder Hispanic publishes its signature special
issue,The “Poderosos,” acknowledging those in power.This
special issue provides great advertiser exposure because of
its unique content and high impact format.
2014 Rate Base
2014 Audience
400,000*
1,247,000
*ABC Audited
Source: Simmons NCS/NHCS Winter 2012
Circulation
Vitality
Rate Base Growth 2011-2014
2012
2013
2014
400,000
400,000
400,000
“
Poder
Hispanic
continues
to be the #1
business
magazine
among U.S.
Hispanics.
Highest circulating
business magazine in
the US Hispanic market.
Rates
4C 1X Rates
Full Page
1/2 Page
1/3 Page
2 Page Spreads
$32,000
$20,000
$14,400
$64,000
Premium Positions
2nd Cover
3rd Cover
Back Cover
$40,000
$38,400
$41,600
Additional sizes, special positions,
2C and BW rates available upon request.
Rates are in gross.
Frequency discounts available.
2014 Closing Dates
”
ISSUE
NUMBER
ISSUE
MONTH
ON SALE
DATE
RESERVATION
DEADLINE
MATERIAL
DEADLINE*
13-01
Feb / Mar
02-11-2014
01-06-2014
01-09-2014
13-02
April / May
04-15-2014
03-10-2014
03-13-2014
13-03
June / July
06-10-2014
05-05-2014
05-08-2014
13-04
Aug / Sep
08-12-2014
07-07-2014
07-10-2014
13-05
Oct / Nov
10-07-2014
09-01-2014
09-04-2014
13-06
Dec / Jan
12-09-2014
11-03-2014
11-06-2014
*No extensions
Note: Televisa Publishing will not be held responsible for any unpublished ads if the materials were not turned in by the above mentioned deadlines.
In inches–indicated in width by height.
Perfect Bound (1/8 gutter allowance). Live Matter (7/16 each side from trim).
Full Page
Trim Size - 7.875 x 10.5
Bleed Size - 8.125 x 10.75
Non-Bleed Size - 7.375 x 10
2 Page Spread
Material Guidelines
PrintSure
Electronic Ads
In order to guarantee the safe and
timely arrival of your materials, we
encourage you to use PrintSure.
PrintSure is our new, reliable and
cutting edge solution software that
collects job information from the
user via a form, performs an optional
local pre-flight check and delivers
assets from the user’s workstation
over the internet to the PrintSure
server, thereby making the process
of delivery safe, fast and easy.
Whether you are a high volume
advertiser or agency, or a smaller, less
frequent advertiser, PrintSure is the
best ad delivery option.
Proof Submission
A conventional proof (MatchPrint,
Chromalin) or digital color proof (Fuji,
Kodak, etc) are recommended, but
laser prints for layout are acceptable.
For color accuracy, a digital color
proof MUST be provided with every
ad, otherwise we will not be held
responsible for “Make-goods”.
Adobe Acrobat PDF/X-1a files only.
We DO NOT accept other formats.
Color ads should be sent as composite
files. Remote ads which require
changes must be re-submitted.
1/2 Page Horizontal
Trim Size - 7.875 x 5.25
Bleed Size - 8.125 x 5.5
Non-Bleed Size - 7.375 x 4.75
Preferred format: Adobe Acrobat
PDF/X-1a.
Digital Offerings
for 2014
Note
Televisa Publishing + Digital’s
Production Department has introduced
a new software for the exclusive use
of our clients.This software (PrintSure)
is meant to facilitate the traffic of
incoming materials, from the agency
or the client, directly to our server.
The PDF/X-1a format will be Televisa
Publishing + Digital’s preferred format
for all accepted materials. Clients are
asked to send all documents
electronically in PDF/X-1a format
through our new software server.
PrintSure will not only facilitate the
traffic of materials, but will also work
as a “filter” as it verifies and controls
the quality of all documents sent.This
will ensure excellent reproduction
quality of your ads.
1/2 Page Vertical
Trim Size - 3.9375 x 10.5
Bleed Size - 4.1875 x 10.75
Non-Bleed Size - 3.4375 x 10
1/3 Page Vertical
Trim Size - 2.625 x 10.5
Bleed Size - 2.875 x 10.75
Non-Bleed Size - 2.25 x 10.125
Digital offerings
for 2013
Remote File Delivery
File Formats
Trim Size - 15.75 x 10.5
Bleed Size - 16 x 10.75
Non-Bleed Size - 15.25 x 10
Televisa Publishing + Digital’s
About Televisa
Digital/Esmas.com Business / Men / Lifestyle Network
Televisa leverages all of its unique talent
and properties, including the vastly
popular programs on US Hispanic
television, via a digital entertainment
platform including a robust portal, mobile
platform and various magazine websites.
These digital channels bring to consumers
unique and exclusive world class content,
such as late breaking news, entertainment,
women’s interests and sports. With 10.5
million monthly visits, 4.4 million unique
visitors and almost 53.1 million pageviews
in the US, Televisa Digital / Esmas.com
delivers advertisers a large, highly
desirable audience and offers consumers
a complete digital entertainment platform
experience. With the US Hispanic online
audience growing faster than the total
US internet population, Televisa Digital
/ Esmas.com’s properties are the perfect
medium to reaching an engaged and evergrowing audience due to its strong impact
and penetration within the market.
When it comes to business, lifestyle, and men’s interests, Televisa Publishing +
Digital delivers in the online space. From politics and business, to news in the
booming US Hispanic market, or the new lifestyle trends for today’s modern
Hispanic man, Televisa Publishing + Digital provides the affluent and educated
Hispanic with the content to satisfy their needs and special interests. With
fresh content that is updated daily, we deliver unparalled coverage to target
today’s modern and informed Hispanic male.
Product Ad Size
Leaderboard Medium Rectangle Sponsorship Button Video Preroll 728x90
300x250
300x100
640x480
Floating Ads Varies. Televisa sites support
Rich Media and Standard Flash Ad Units.
Custom placement available.
Traffic Numbers for Televisa
Digital/esmas.com
Visits
Unique Visitors
Avg. Time on Site
Page Views
11.6 MILLION
3.5 MILLION
00:03:23
57.7 MILLION
Traffic Numbers for Televisa
Digital/esmas.com Mobile Sites
Visits Unique Visitors
Avg. Time on Site Page Views 4.0 MILLION
1.7 MILLION
00:05:58
18.3 MILLION
Source: Google Analytics, January 2013
User Profile for Televisa Digital/
esmas.com
Male
Female
18 - 24
25 - 34
35 - 44
45 - 54
55+
Median Age
Presently Married
Not Married
Median HHI
Children in HH
32%
68%
17%
48%
20%
8%
7%
34
63%
37%
$80,310
64%
Poder 360.com /
Esmas Negocios
The official site for Poder Hispanic
magazine, written in both English
and Spanish, Poder360.com offers
exclusive online content featuring
a thorough analysis of business,
economic and social trends. As of
late 2010, Poder360.com lives on the
Esmas portal making it Esmas’ premier
business channel. An important
component of Poder360.com is
PODERtv, which features image and
video feeds from high profile events,
presentations and discussions as
well as exclusive interviews with top
executives, policy makers, financial
gurus, and heads of state. Providing
daily news briefs, blogs and opinion
columns by renowned writers,
Poder360.com delivers marketers
with a premium environment to
reach influential business leaders
and entrepreneurs.
Audience GenderMale 56% / Female 44%
77%
25-54
Avg Age
40
Avg HHI
$114,450
Spring 2013 NHCS Adult Survey
Source: Spring 2013 NHCS Adult Study 1
Esmas.com users last 30 days
MyAutomovil
(www.myautomovil.com)
My Automovil offers motor content
to the USH market through
Myautomovil.com, a professional
vertical auto content website in
Spanish-language for US Hispanics.
Myautomovil.com also serves as
Esmas.com’s auto channel. Backed
by Motor-Presse, its content is
reliable and respected, focusing on
the US market with international
expertise. MyAutomovil.com has
unparalleled access to auto makers
and international auto information
through Motor-Presse, offering car
enthusiasts the range of auto content
they are seeking including test-drives,
auto shows, auto makers, videos, and
photogalleries.
Audience Gender Male 72% / Female 28%
25-54
82%
Avg Age
39
Avg HHI
$55,608
Source: Spring 2013 NHCS Adult Survey
Signature Events
Microsites
EMERGE
Esquire
(www.esquirelat.com)
Men’s Health
Esquire is the most reputable men’s
magazine brand in the world. Its
vertical magazine website,
Esquirelat.com, thrills and challenges
its users giving them information
about the people, places, and things
they need, and ought to know. It
features information on lifestyle,
power, politics, relationships, business
and economics for the most influential
Latin American and Hispanic men.
Men’s Health understands that
men like to be healthy and to have
a soundless body, mind and soul.
Menshealthlatam.com presents its
users with daily advice on managing
stress in the workplace, having
successful careers, eating healthy,
keeping a positive attitude, balancing
relationships, love and tips on looking
and feeling their absolute best.
Audience Affluent male, ages 25-54
Audience Male, ages 18-44
Source: Projected target
Source: Projected target
Esmas Noticias
(www.esmas.com/noticias)
Your gateway to what’s going on in the
world, Esmas Noticias offers up to the
minute international and local news,
current events, RSS feeds, weather,
photogalleries and biographies. Esmas
Noticias also features “Reportero”, user
generated news reports through videos
and photos providing users with an
interactive platform for their news.
Audience
Gender Male 57% / Female 43%
25-54 77%
Average 40
Average HHI $50,034
Source: Spring 2013 NHCS Adult Survey
(www.menshealthlatam.com)
HLS
Our signature events come to life
in their own microsites featuring an
extensive photo gallery, videos of the
events, interviews, behind the scenes,
and everything else associated with
our events. Microsites are created for
Hispana Leadership Summit
and EMERGE events.
Digital Offerings for 2014
Televisa Publishing + Digital is committed to entertaining and informing millions of US Hispanics while
innovating our content through the latest technologies in order to provide Hispanics with information
everywhere and anywhere. We deliver our content through various different formats so that our reader
fully experiences our brand in all of its dimensions.
Vanidades.com
iPad Apps
Tvynovelas.com
Cosmoenespanol.com
Fashion
Vertical
Magazine
Sites
Decoration
Zinio
Caras.com.mx
Smartphone
Sites
Vanidades.com,
Esmas Mujer,
Cosmoenespanol.com
Targeted
Microsites
Vanidades
Icons of Style
Cosmo Summer Splash
QR codes in our major
publications
Esmas Mujer
Online Destinations
and Targeted Channels
Esmas Salud
Social Media
1,779 Facebook fans,
8,867 Twitter followers
MIAMI
(US HEADQUARTERS)
NEW YORK
HOUSTON
LOS ANGELES
CHICAGO
6355 NW 36th Street
Miami, FL 33166
Tel: 305.871.6400
Fax: 305.871.5062
150 E 58th Street,
22nd Floor
New York, NY 10155
Tel: 212.838.7220
Fax: 212.838.8532
11200 Broadway,
Suite 2743
Pearland, TX 77584
Tel: 832.895.6665
Fax: 832.895.6401
8383 Wilshire Boulevard,
Suite 348
Beverly Hills, CA 90211
Tel: 323.655.0535
Fax: 323.655.8011
875 N Michigan Ave,
Suite 3100
Chicago, IL 60611
Tel: 312.373.3710