the current Dermalogica Education class descriptions as

class descriptions
retail for real success
new retail classes to boost your business
reinforce expert status
aspire to excellence with the education pathway
re-think your reach-out strategy
why your business needs Facebook
education pathway
your
dermalogica
education
pathway
Welcome to Dermalogica! The purpose of the Education Pathway is to
put you on the track to excellence and to help you succeed in skin care
and beyond.
Whether you’re a skin therapist, business owner, front desk, or retail staff
team member, it’s easier than ever to progress through our award-winning
curriculum.
Take the guesswork out of which class to take and when, and advance
towards completing your education more efficiently than ever before.
education pathway
start-up classes
skin therapist
Dermalogica Live! – Retail

Great Skin with Face Mapping® Skin Analysis

Dermalogica Live! – Professional

The Dermalogica Skin Treatment

Dermalogica Kick-Off!
retailer
owner/manager
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advanced classes: part 1
Skin Exfoliation and Resurfacing Techniques

MicroZone® Treatments

Thermal Body Therapies

advanced classes: part 2
AGE Smart™ – Investing in Your Future Skin
Product Knowledge

AGE Smart™ – Investing in Your Future Skin
Treatment Techniques

MediBac Clearing® – Acne Treatment and Prevention
Product Knowledge

MediBac Clearing® – Acne Treatment and Prevention
Treatment Techniques

ChromaWhite TRx® – A New Era in Skin Brightening
Product Knowledge

ChromaWhite TRx® – A New Era in Skin Brightening
Treatment Techniques

UltraCalming - Confidently Treating Sensitised Skin
Product Knowledge

UltraCalming - Confidently Treating Sensitised Skin
Treatment Techniques

Daylight Defense - Sun, Skin and Smart Defense

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Shave – Solutions for the Man
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Targeted Treatments with Technology

®
FormulaWorks - Understanding
Ingredients

Touch Therapies
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Clean Start
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retailing and business classes
Social Media
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Successful Eventing: Boosting Your Client Base
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Maximising your Business Potential

Retailing Made Easy
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dermalogica news
social
bytes
the benefits of
social media
Spending 9-plus hours in a treatment room all day can leave you feeling socially neglected! Enter
the power of online networking in the form of LinkedIn, Facebook, Twitter, and the like. Face-toface contact has been one-upped by tweeting and writing on each other’s walls. If all this keeps us
connected in an instant, why not market ourselves just as fast?
Faster than a postcard, more customisable than e-mail, Internet social networking sites are the
superman of marketing. It’s all about tweeting on Twitter and poking on Facebook – and if your
business isn’t on-board, you’re missing around-the-clock client communication opportunities.
Fact: Social networks and blogs are the 4th most popular online activities, higher than
personal email.
Fact: 67% of global users visit member communities and 10% of all time spent on the
internet is on social media sites.
Fact: On average each adult with a social networking page or profile has profiles on 1.6 sites,
and 39% of adults have profiles on two or more sites.
Fact: Half of all current adult (age 16+) social networkers say that they access their profiles at
least every other day.
why your business needs Facebook
Follow our checklist for broadcasting your business online. This example works specifically with
Facebook – explore sites like Twitter and LinkedIn to really maximise your presence!
 If you’re already connected: Create a fan page under your name or the name of your business. If you’re
new to Facebook, go to facebook.com and create an account – it’s free!
Brand your page with photos of your space, event photos as well as a treatment menu.
Offer a saving on a treatment or special travel-sized product pack to those who become a fan of
your page.
Offer client incentives to those who invite their friends to be your fan!
Keep postings focused on your most popular treatments and most common client questions.
Keep in touch once a week by writing a professional tip on your wall, advertising special product
promotions with a photo, or promoting events.
Did your 3pm cancel? Broadcast openings to fans and fill that spot fast.
start-up classes
class
descriptions
start-up classes
star t-upclasses
If you’ve just started working with Dermalogica, we know that you just want to
get stuck straight in and get hands-on with the products! Dive right in with our
Start-Up Classes and learn the essential skills you need get you on the fasttrack to success.
Dermalogica Live! Retail
Dermalogica Live! Professional
Where product meets skin! Learn everything
you need to know about Dermalogica
retail products in this highly interactive,
entertaining class. It’s all about touching,
smelling and using the product, and
experiencing Dermalogica tribal bonding the
way it’s supposed to be. A fun and casual
atmosphere will keep you motivated all day!
Get ready to get educated on the core
Dermalogica professional range! In this
class we will show you how to create fully
customisable, prescriptive treatments. We’ll
lead you through the whole Dermalogica
treatment experience – from consultation
and Face Mapping® Skin Analysis, to a
demonstration of our Skin Treatment and
homecare advice. An in depth class for
outstanding professional product knowledge.
duration: 1 day
interactive workshop
duration: 1 day
interactive workshop
®
Great Skin with Face Mapping
Skin Analysis
You want great skin; your clients want great
skin…Dermalogica has the tools to ensure
you get it! Face Mapping® Skin Analysis is the
best way to prescribe Dermalogica product to
achieve the results both you and your client are
looking for. In this unique class, you will learn:
How to map the skin and identify
•
client concerns
•
Communicate findings confidently
•
Recommend correct products for
skin results
•
How Face Mapping® Skin Analysis will help
retain clients and increase purchases
duration: 1 day
interactive workshop
The Dermalogica Skin Treatment
Help your skin treatment centre stand
out from the crowd with the trademark
Dermalogica Skin Treatment! Hands-on
practical with step-by-step guidance from
one of our highly experienced Instructors,
will ensure you are confident in creating
customised treatments for every client.
In this class you will learn:
• How to put Face Mapping® Skin Analysis
techniques to work and design the most
effective treatments
• How to perform our exclusive
Dermalogica pressure point massage
and extraction techniques
duration: 1 day
hands-on treatment
skin centre owner/manager
bite-size
business solutions
workshops
Eventing Planning A-Z:
Boosting Your Client Base
See how successful events can be by
experiencing one in action for yourself!
You’ll be able to experience each step as if
you were a guest, from the invitation to the
presentation itself. You’ll also learn how to
create a programme for marketing success
through Face Mapping® Skin Analysis, Skin
BarSM and Educational Customer Events.
From a planner to invites, set up, scripts
and PowerPoint examples, we have the full
package to ensure continued growth.
This inspiring workshop will include:
• Step-by-step successful events; from
in-house education evenings for teens
to Face Mapping® Skin Analysis at
charity functions
• Templates; a checklist for preparation,
invites, letters and a PowerPoint
presentation example
• All important follow-up strategies to
maximise new client leads
duration: 2 hours
theory
Tools for Sucess in a Tough Economy
The four most critical aspects of running a
successful skin treatment business are:
• Gaining clients
• Retaining clients
• Increasing retail
• Increasing services
It sounds simple, but these four initiatives are
relevant to every business, regardless of how
big or small your operation! This important half
day class will help you recognise which one or
more of The Core 4 is relevant to your location,
and give you tried and tested techniques to use
in your own business to take you to the next
level of success.
duration: 2 hours
theory
Social Media
Maximising Your Business Potential
Have your computer ready, and learn how to
increase your online marketing presense with
minimal time investment - and no overhead!
duration: 2 hours
theory
Have you really reached the level of success
you dreamed of when you first opened your
own business? Are you aware of how much
you could be earning with your business?
Get ready for a no-nonsense approach to
revitalising your business and re-igniting your
passion to reach your maximum potential! By
setting goals and properly managing the four
key elements of business - planning, staff,
money and time – you can breathe new life into
your business and elevate it to the next level.
• Interactive group workshop to determine
your profit potential
• How to set targets and goals for your staff
to reach this maximum
Retailing Made Easy
Be a master retailer - It is another skill you
can and must learn! Knowing the buying
signals and retail buzz words will make
retailing fun and exciting while boosting
profits and results.
duration: ½ day
theory
duration: ½ day
theory
owner / manager
skin centre owner/manager
retailer
retailer
for the
retailer
Is retailing generating at least 50% of your profits? If not, make sure you
and everyone in your team are confident in selling skills with these retailfocused classes.
Get to Know Dermalogica
Front
New! Desk Excelence
This interactive class is the perfect introduction
to the Dermalogica retail line for front desk
and other staff who are not trained therapists.
Attendees get to try the products on their
own skin, ensuring they have the essential
knowledge to confidently work alongside the
skin therapist and begin retailing successfully.
All students will also learn our unique Face
Mapping® skin analysis technique – a simple
tool to help them recommend products in
the retail area and increase profits all round.
The front desk has evolved in the "Command Centre"
and so therefore has the role of the Front Desk
Coordinator. Management strategies at the front desk
are critical for the productivity and profitability of the
business. This class takes an insightful look into the
procedures
and duties that need to be employed to
ensure quantum leaps in your business growth.
5 Star Customer Service
Help your business achieve the kind of supreme
customer service that serves as the foundation
for the most sucessful companies in the world.
Properly train your staff to deliver the best
customer service through clear examples of how
to, and how not to, gain and retain clients while
increasing your service bookings and retail sales!
duration: 2 hours
interactive workshop
SpeedMapping
Its retailing made easy for a non-licensed front
desk and retail staff - and that means increased
profits all around. Simplify the process between
customer and sale, proper use of SpeedMapping
skin analysis materials, and how it all leads to
sales and bookings.
duration: 1 hour
interactive workshop
Skin Bar-Tending
Turn your centre into a whole new whole hub for
skin care, retail purchases and treatment
bookings. Learn how to tend your own
Skin Bar station in our awesome class.
duration: 1 hour
interactive workshop
retailer
duration: 2 hours
interactive workshop
duration: ½ day
theory
skin therapist
for the
skin
therapist
Once you have completed your Start-Up Classes, attend these advanced
workshops to increase your skin knowledge and be confident in treating more
challenging skin conditions.
microZone® Treatments
Consumers have less free time, and yet are
more skin savvy. To fill this need Dermalogica
has designed MicroZone Treatments;
20-minute, high impact treatments for
targeted results in minimum time. In this
exciting class learn exactly how MicroZone
Treatments attract both treatment virgins
and skin savvy clients and get to practice
the techniques in a hands-on environment.
duration: ½ day
interactive workshop
FormulaWorks
Understanding Dermalogica Ingredients
Whats inside a bottle of Dermalogica?
Knowing the answers helps clients see past
overhyped, hot-button ingredients. Get the
answers and guide your clients to keep your
expert status and your sales!
duration: ½ day
theory
Clean Start
®
Simple put, Clean Start by Dermalogica cuts
through the hype that most skin care lines
funnel towards teens with amazing products
that deliver results!
• Get hands-on with the products
• Learn about the typical teen skin problems
• Receive tips and tricks on how to market
teens, host teen events and how to provide a
®
Clean Start
teen lesson.
duration: 2 hours
interactive workshop
Navigation Know how:
Are yougetting confused with the Dermalogica's
newest product innovation? Need direction as to
what to prescribe to clients with multiple concerns?
Then this is a must! We will guide you through a
brief overview of the products along with plenty
of interactive case studies to ensure you have the
necessary tools to prescribe a sucessful regimen.
duration: ½ day
theory
skin therapist
Touch Therapies
NEW! UltraCalming - Treating Sensitised Skin
Learn these 15 minutes add-on techniques in a
hands on scenario and add to your menu!
Choose from:
UltraCalming - Product Knowledge
Our Product Knowledge class will build
your confidence and knowledge on treating
sensitised skin and recommending a
homecare regime that soothes. Learn the
differences in sensitive, sensitised and
allergy prone skins, the triggers for reaction,
and how to recognise SOS signs.
• Energizing Massage
• Reflex Point - Feet
• Stress Relief - Hand and Arm
• Deep Cleansing Techniques.
duration: ½ day
hands on technique
Skin Exfoliation and
Resurfacing Techniques
Prerequisite for MicroZone® Treatments
Demystify the minefield that is professional
skin exfoliation. In this hands-on freestyle
workshop you will pick and choose your
own exfoliation treatment to practise, with
an expert Dermalogica Instructor to guide
you through step-by-step. You will also fully
understand Dermalogica’s revolutionary
Exfoliation Level System and BioActivity
Scores and how to dramatically enhance
your treatment results with Exfoliant
Accelerator 35. All your exfoliation questions
will be answered in this incredible class!
duration: ½ day
interactive workshop
duration: ½ day
theory
UltraCalming - Treatment Techniques
In the afternoon Treatment Techniques
hands-on workshop, therapists learn a
massage for allergies, sinus sensitivity and
eye irritation, and become confident with
product prescription for sensitised clients.
duration: ½ day
hands-on treatment
skin therapist
• Stress Relief - Back
skin therapist
Targeted Treatments
with Technology
Are you looking for something to take your
Dermalogica treatments to the next level?
With time and money driving consumer
demand, ensure that you are giving the ultimate
in immediate and powerful results utilising
technology. From electric brushes to high
frequency this class will show you through
hands-on practical how to supercharge
a skin treatment and take it from good to
great! Perfect for MicroZone® application
to increase results within minimum time.
duration: ½ day
hands-on treatment
AGE smart™ –
Investing in Your Future Skin
Thermal Body Therapies
Learn our unique, fully customisable Thermal
Body Therapy treatments that offer relief,
regeneration and skin benefits your clients
crave! Get in-depth Thermal Body Therapy
product knowledge, and understand how
key ingredients enhance treatments. Then
get hands-on and try for yourself:
• The exclusive Body MappingSM
Skin Analysis technique
• A unique thermal body treatment
for every client, including three
massage manipulations
• Massage movements using
Thermal Stamp for deep,
detoxifying body treatments
duration: 2 days
hands-on treatment
AGE Smart - Product Knowledge
Discover how Dermalogica AGE Smart
products will treat the underlying factors that
lead to signs of premature ageing including
wrinkles, uneven pigmentation, dehydration
and loss of elasticity. This Product Knowledge
class will provide you with extensive
knowledge to provide your age concerned
client with answers and skin results.
duration: ½ day
theory
AGE Smart - Treatment Techniques
This fantastic hands-on class will give you
the opportunity to use this revolutionary
line-up of products for our most powerful
treatment yet: the Dermalogica AGE Smart
treatment. This must-do class also includes
a unique Energising Massage technique
with asian influence and application of the
dramatic Dermalogica Contour Masque.
duration: ½ day
hands-on treatment
www.dermal-distributions.com
skin therapist
mediBac clearing® –
Acne Treatment and Prevention
Shave –
Solutions for the Man
MediBac - Product Knowledge
Adult acne is on the rise: are you ready to take
on this epidemic? Learn about Dermalogica’s
incredible MediBac Clearing retail and
professional system in this highly informative
and interactive Product Knowledge class.
This dynamic three hour class will give you
confidence in dealing with men’s skin concerns
through Shave MappingSM Skin Analysis, shaving
do’s and don’ts, the truth on how men’s skin
differs from women’s and how to talk a man’s
language. This fun and fascinating class
also features demonstrations of MicroZone®
Treatments for men, and great ideas for
introducing product play at Skin BarSM.
duration: ½ day
theory
MediBac - Treatment Techniques
In the afternoon Treatment Techniques handson workshop, therapists get to grips with this
highly active system, through real experience
under the expert guidance of our Educators,
and gain the confidence and knowledge to
provide a variety of treatment options.
duration: ½ day
hands-on treatment
ChromaWhite TRx® –
A New Era in Skin Brightening
ChromaWhite TRx - Product Knowledge
Reduce pigmentation caused by UV, hormones,
stress and trauma with the incredible
ChromaWhite TRx system of products. Play,
interact and have fun while trying products at
Skin BarSM. Learn the causes of pigmentation,
how and what ingredients really work, and the
treatment solutions your client is searching for.
duration: ½ day
theory and demonstration
Daylight Defense - Sun, Skin and Smart Defense
Want UV protection in formulas for specific
skin conditions? Want all year round
daylight defense? Learn how Dermalogica
is changing the face of sun protection with
our Daylight Defense System using smart
booster technology! This informative half-day
class will update your knowledge on skin
histology and how it is affected by daylight,
giving you the latest statistics and equipping you
to fully understand and comminicate with your
clients the benefits of year round solar defense.
duration: ½ day
theory and demonstration
ChromaWhite TRx - Treatment Techniques
You’ve learnt about the fabulous ChromaWhite
TRx products in the morning, now it’s time
to step into the treatment room and get up
close and personal with professional treatment
products! Use Face Mapping® skin analysis
to assess skin colour differences and create
a bespoke treatment that delivers results.
duration: ½ day
hands-on treatment
skin therapist
duration: ½ day
theory
dermal
education
schedule your training:
•
•
•
•
•
Watch IDI and Dermalogica DVDs and listen to Audio Training Discs provided with opening order.
Send photographs of your Dermalogica retail area and treatment room(s).
Read the Book. Take the Test. Pass the Test. Receive the Certificate.
Place three (3) Dermalogica restocking orders over a 6 month period (meeting the minimum order
requirements).
Contact Dermal Distributions to schedule training at your Dermalogica skin care centre or spa
Certificates are awarded to therapists after sucessful completion of Dermalogica Classes
Certificates are awarded to therapists after sucessful completion of Dermalogica Classes
Certificates are awarded to therapists after sucessful completion of Dermalogica Classes
Dermal Distributions Ltd.
15a Olde Towne Sandyport
PO Box N-9401
Nassau, Bahamas
T: 242.327.6786 F: 242.327.6789
www.dermal-distributions.com
[email protected]
new!
test the team workbooks
®
test
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Derm
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test
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Set your staff a challenge with our new Test the Team
workbooks! These in-depth guides include product
knowledge quizzes, ingredients tests and practical
assessments ready to print off and hand out to your
team to complete.
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r’s gu
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available from Dermal Distributions