2012 media kit - The Courier

2012 Media Kit
Serving
Asheboro and Randolph County
for over 100 Years.
#1 in Randolph County in print & online!
We Deliver! With one ad in The Courier-Tribune, you’ll reach
more people in Randolph County than any other media!
The Courier-Tribune Market Area
The Courier-Tribune Values
Integrity
Always do the right thing.
• Performing our roles and responsibilities in accordance with
our values and professional standards.
• Keep promises.
• Show professionalism.
Sales & Creative Professionalism
Being the best sales professionals in the market.
• Know the market.
• Know our products.
• Know our customer’s needs.
• Be creative.
• Think entrepreneurial.
Customer Service Excellence
Listening and responding to our customer’s needs and
going the extra mile to give great customer service.
• Think about what we are doing and how it affects others.
• Build relationships with our customers.
• Think, act and feel as a partner with our customers.
2
Our Services
Digital Services
Stephens Media and The Courier-Tribune now provide digital services across
a broad spectrum, including web design, hosting, and maintenance. Please
see insert for a complete list of services.
Creative Services
Our staff of creative artists is available to design results-producing advertisements and complete ad campaigns. While most services are included with
your advertisement at no additional charge, original art and logo design work
are available for an additional charge. Contact your account executive for
more information.
Photography
The Courier-Tribune photography department is available by appointment.
Photo shoots on location or in studio are available to enhance your
advertisements at no additional charge, time permitting. Copies of photos
from advertising or events are available online for an additional charge.
Promotional and On-Site
Promotional and on-site event opportunities are available. Contact your account executive for current packages.
Co-op Service
Your account executive can help locate unused co-op funds and furnish
required documentation to satisfy vendor requirements. Advertisements may
be sent to your vendors for pre-approval as needed.
Marketing Services
The Courier-Tribune offers the most up-to-date market research available for
Randolph County and the Triad. Research tools include, but are not limited
to, Scarborough Research, Arbitron, Buxton, 2010 EASI/Ad-ology Annual
Receipts Analysis based on the latest reported data from the IRS, US Bureau
of Economic Analysis, and the US Census Bureau. Pulse Research consumer
data exclusive to Randolph County residents and Courier-Tribune readers is
updated quarterly.
Electronic Ad Delivery
We accept ads in Acrobat PDF file format. Adsend - you can use AP satellite
technology to transmit ads to our facility. There is a per-ad fee. Acrobat PDF
file format is used.
Call 1-800-2-ADSEND for more information.
Our Adsend code is NCASC.
Internet delivery is available through AdTRansit.com.
There is a per-ad fee.
Proof of Publication
The Courier-Tribune’s method for proof of publication is the Stephens Media
FTP E-tear system. The advertiser agrees to accept Courier-Tribune electronic
tearsheets as proof of publication and services rendered for all ads that run in
The Courier-Tribune and affiliate publications.
Advertisers may view and download pages displaying their advertisements on
the day of publication by logging into The Courier-Tribune secure E-tear site
at https://ftp.stephensmedia.com. Standard paper tearsheets are available
for $5 each. Call your account representative for recommendations.
3
2012 Dollar Volume Plan
Advertisers can choose to sign an annual agreement to spend a
specified amount of dollars during a 12-month period. The dollar volume can be achieved with any combination of products.
Preprints
Column Inch Rates
(see Preprint Rate Grid)
Sun.
15.80
15.40
15.00
14.80
14.55
14.45
14.35
14.25
14.20
14.15
14.10
14.00
13.95
Open
$1,500
$3,000
$5,000
$10,000
$15,000
$20,000
$25,000
$30,000
$35,000
$40,000
$45,000
$50,000
Daily
14.75
14.40
14.00
13.80
13.60
13.50
13.40
13.30
13.25
13.20
13.15
13.10
13.05
Repeat Discounts
Open
Open
Open
6x
6x
6x
6x
12x
12x
24x
24x
36x
36x
An advertiser may repeat an ad during a 7-day period and earn a 30% repeat
discount off the advertiser’s qualifying full priced ad. Up to four insertions
may be eligible for repeat discounts within a 7-day period. Repeat discounts
are not available on Wednesday or Sunday. No copy changes permitted on
repeat discounted ads. Repeat rates are available only on the Dollar Volume
Rate Plan. Not available on other ad programs.
Color Rates
Make your newspaper ad come alive...with color!
Spot Color.................................... $105
Full Color..................................... $315
2012 Preprint Rates
Preprints may be inserted into The Courier-Tribune on Sunday,
Wednesday, Thursday, and Friday. Additionally, our Wednesday Total Market
Coverage (TMC) program provides delivery of preprints to non-subscriber
households (in select zip codes). The Wednesday preprint package for both
The Courier-Tribune and TMC are wrapped by “CT Marketplace” (see page 6
for details about advertising on this special wrap)
4-12 tab
16-28 tab
32+ tab
Single
pages
pages
pages
Sheet
Open
6x
12x
24x
36x
52x
$47
$45
$43
$41
$39
$37
Preprint Specs
$50
$49
$47
$45
$43
$42
$55
$54
$52
$50
$48
$47
$57
$56
$54
$52
$50
$49
Max size:
12” long (along the folded edge)
10” wide (perpendicular to the folded edge)
Min size:
5” x 7”, includes cards, envelopes
8” x 10 1/2”, for quarter fold inserts,
No magazine should be smaller than quarter fold
Max thickness:
1/4” standard broadsheet inserts on 30lb newsprint.
Min thickness:
.005” min for single sheets. Standard broadsheet inserts on
30lb 8 pages. Less than 8 pages have to be quarter folded
by customer.
Minimum Weight
• Single Sheet - 70 lb. stock
• Broadsheet - 30 lb. Newsprint
• 4-Page - 50 lb. Newsprint
Quantity Requirements
• Minimum preprint quantity: 5000
• There is an additional $5 per thousand charge on any preprint
buy that is less than full run.
4
Shipping Procedures
• All preprints should be stacked consistently with alternating folds
at reasonable intervals. They must be well-jogged, securely banded
and protected for shipment. All four corners of each pallet should be
banded. Pallets MUST NOT be double stacked.
• Inserts scheduled for multiple insertions must be packaged in like
quantities (e.g., 45,000 preprints to be distributed on three separate dates [15,000 each] need to be packaged in three separate
quantities of 15,000 each, not in 45,000 bulk).
• Shipments must be delivered to newspaper. The Courier-Tribune
does not provide pick-up service.
• The Courier-Tribune is not responsible for preprinted materials
after 30 days from delivery.
Delivery Deadlines
• Reservations and deliveries must be made a minimum of 10
days prior to insertion date. Contact your account representative for
holiday deadlines.
Receiving Dock Hours
and Address
Address Delivery to:
The Courier-Tribune
Attn: Mail Room Foreman
500 Sunset Avenue
Asheboro, NC 27203
(336) 626-6111
Monday thru Friday
8 a.m. to 4 p.m.
No weekend receiving hours.
What is TOMA?
People like to do business with names they know and trust. By running ads on a consistent basis, an image
is created for your business, leaving an impression in the buyer’s mind. Then, when the consumer needs
the product or service you provide, your business name will come to mind first. Our Top Of Mind Advertising
campaign plan is designed to maximize the effectiveness of your advertising dollars.
TOMA ads are restricted to Advertiser info (logo, address, phone) and a brief message only. Merchandising
NOT ALLOWED. Limited copy changes. NOT Eligible for repeat discounts. Contact your sales representative
for more information.
2012 TOMA Rates
One Year Commitment - Monthly Cost
4 ads/month
9 ads/month
13 ads/month
18 ads/month
22 ads/month
26 ads/month
4”
4.5”
5”
5.5”
6”
140.04
303.24
248.24
545.33
568.32
770.52
157.55
341.15
481.77
613.49
639.36
866.84
175.05
379.05
535.30
681.66
710.40
963.15
192.56
416.96
588.83
749.83
781.44
1059.47
210.06
454.86
642.36
817.99
852.48
1155.78
Two Year Commitment - Monthly Cost
9 ads/month
13 ads/month
18 ads/month
22 ads/month
26 ads/month
4”
4.5”
5”
5.5”
6”
240.88
339.40
450.04
528.76
612.48
270.99
381.83
506.30
594.86
689.04
301.10
424.25
562.55
660.95
765.60
331.21
466.68
618.81
727.05
842.16
361.32
509.10
675.06
793.14
918.72
“Get This”
Get This! is what’s happening and where to find it! It is Randolph County’s source for shopping,
dining and entertainment. Get This! Is published weekly and distributed in the Thursday edition of
The Courier-Tribune and in free racks at Asheboro’s highest traffic locations.
2012 Rates for
Clubs and Restaurants
2012 Black and White
Costs Per Ad
1/8 Pg
1/4 Pg
1/2 Pg
Full Pg
1/8 Pg
1/4 Pg
1/2 Pg
Full Pg
OPEM
13 Week Commitment
26 Week Commitment
52 Week Commitment
63
54
48
43
120
103
91
82
227
195
173
155
432
370
329
295
57
44
39
35
97
84
74
67
184
159
141
126
350
302
268
240
1/8 Pg
1/4 Pg
1/2 Pg
Full Pg
1/8 Pg
1/4 Pg
1/2 Pg
Full Pg
103
94
88
83
196
179
167
158
372
339
318
300
706
645
604
569
83
76
71
67
158
144
135
127
300
274
256
242
569
521
487
460
2012 Full Color
Costs Per Ad
Open
13 Week Commitment
26 Week Commitment
52 Week Commitment
5
CT Marketplace
CT Marketplace wraps the Wednesday package of preprinted inserts and is delivered to 13,000 Courier-Tribune
subscriber households, along with an additional 11,000
households in select zip codes and delivery routes.
Full-Color ads are available on the wrap at extremely
affordable rates - beginning at only $25 per week! That’s
less than a penny per household!
CT Marketplace publishes every Wednesday and deadlines the Wednesday prior.
4 Wk Rate
(Per Week)
Front Cover (3/4 Pg.)
Back Cover
Full Page
1/2 Page
1/4 Page
1/8 Page On Front (Skybox Ad)
Eighth Page
13 Wk Rate
(Per Week)
350
275
250
180
70
60
40
300
250
225
150
60
55
35
Sunday
$11.30
$14.00
$13.25
$14.25
$14.00
Sticky Notes Advertising
Put your ad right on the front page! Call your account
representative for current rates.
Standard Sticky Notes Specifications:
• Bleed Sticky Notes: 3.125”x3.125” square
• Non-bleed Sticky Notes: 3”x3” square
• Copy of image should be no closer than 1/4
inch to edge of bleed.
• Copy due 16 days prior to publication date.
• Sticky notes appear on single-copy and
home-delivered papers.
• Specialty sizes and formats are available.
Call your account representative for details.
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275
225
200
110
55
50
30
250
200
175
100
50
45
25
Wraps – Great Positioning! Great Price!
The following rates are per column inch (PCI).
52 Wk Rate
(Per Week)
Pre-print Wraps
Special Ad Rates
Daily
Church (501c3)......................... $10.50
Community Betterment............. $13.10
Group Promo............................ $12.35
Municipal.................................. $13.30
Non-Profit (501c3).................... $13.10
26 Wk Rate
(Per Week)
Wrap the Sunday insert package with your message.
Wraps are available every Sunday (full distribution only.)
• Printed on 55lb newsprint
• Full Color - One side.......................................$1,000
• Full Color - Two sides.....................................$1,500
Premium-Position Strip Ads
Front Page - 6 col. x 3 in. W/Full Color
Weather Page - 6 col. x 3 in. W/Full Color
Healthy Living Page - 6 Col. x 3 in. W/Full Color
Business Page - 6 Col. x 2 In.
Zoom
Zoom is Randolph County’s source for new and used automobile
information, sales, and service. This special edition appears in
each Friday’s edition of The Courier-Tribune.
Job Network
For those looking for a job or hiring for one, The Courier-Tribune’s
Job Network is the place to start. Affordably priced job listings
appear in both our print and online editions, providing employers
with the area’s largest audience of job seekers.
Mechanical Specifications
• The Courier-Tribune uses 85 line screen.
• Width of type page is 10.625”
• Depth of type page is 21.5”
• Double Truck is 22.25” wide x 21.5” deep.
Billed at 279.5”
Retail: 6 Columns to a page
Classifieds: 6 columns to a page
1 Column = 1.655”
2 Column = 3.449”
3 Column = 5.243”
4 Column = 7.037”
5 Column = 8.831”
6 Column = 10.625”
• The Courier-Tribune web width is 44”. Standard
tab pages are not reduced. (Billing is at 21.5” for
broadsheet pages and 10” for tab pages.)
• Files should be sent at 300 DPI resolution.
Deadlines
The following are copy and space reservation deadlines for classified and retail display advertising in
The Courier-Tribune:
Publication
Sunday
Tuesday
Wednesday
Thursday
Friday
Saturday
Deadline
Wednesday, 5 PM
Thursday, 5 PM
Friday, 5 PM
Monday, 5 PM
Tuesday, 5 PM
Wednesday, 5 PM
Print-and-Deliver Inserts
Need us to print your newspaper inserts for you?
We offer an affordable, turn-key program on custom
print jobs. Multiple sizes and stocks available!
Full Run Print and Deliver
Special Publications
Throughout the year, The Courier-Tribune publishes a full
schedule of Special Publications. You can make a dynamic
impression by advertising in a section that ties in with your
business or with the interests of your customers.
• Readers’ Choice
• Back to School
• Graduation
• Christmas Greetings
• Homes and Real Estate
We also do custom publishing for commemorative, anniversary and vendor sections. Contact your account representative to learn how The Courier-Tribune can customize a
special edition for your business.
Signature Pages
SIGNATURE PAGE
PUBLICATION DATE
Babies of 2011
Sunday 2/5/2012
2012 Business Anniversary
Sunday 2/12/2012
Easter Greetings
Sunday 4/15/2012
Teacher/Staff Appreciation
Wednesday 5/2/2012
Mother’s Day
Sunday 5/13/2012
A Time to Remember Memorial Day
Sunday 5/27/2012
Father’s Day
Sunday 6/17/2012
Independence Day
Wednesday 7/4/2012
Back to School Calendar
Sunday 8/12/2012
Fall Festival
Thursday 10/4/2012
Thanksgiving
Thursday 11/22/2012
Christmas/New Years
Sunday 12/23/2012
Single sheet insert, full color on both sides,
70# gloss paper — $56 per thousand
11 x 17 folded to 4 pages, full color on both sides,
70# gloss paper — $97 per thousand
Did You Know The Courier-Tribune Provides
Other Types of Printing Services?
Allow The Courier-Tribune to become the “one-stop” shop for all of your
printing needs! We provide professional quality on an array of affordably
priced printing options, such as:
• Newspaper Inserts
• Postcards
• Magazines
• Posters
• Business Cards
• Brochures
• Flyers
• Direct Mail
• Banners
• More!
Contact your account representative for more information.
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Policies
Deadlines and Specifications
• Supplied files for all ads should be electronic
PDF files.
• Deadlines for ads that require design are 4 days
in advance of regular deadlines.
• All color ads, including process, spot or duo tone,
must be supplied in CMYK format.
Type Specifications
• Rich Text Rules and Type - Type smaller than 12
points should not be reversed on a color background or on a black screen background less than
70%. No rich text.
• Fine Rules and Small Type - Rules that are 4
points or thinner should be printed in black only
and not screened. Small type (less than 7-point
sans serif and 12-point serif) should be printed in
black only and not screened. No rich black text.
Policy - All Classifications
• Local rates apply to advertisers that maintain a
permanent store, office or outlet within Randolph
County, NC, through which goods or services are
sold directly to the general public on a regularly
scheduled basis. A local street address and local
phone number are required in the advertisement
to qualify for local rates. All local display rates are
net.
• The Courier-Tribune is not liable for any error in
or any omission of any advertisement published
or ordered to be published, unless a proof of such
advertisement is requested by advertiser and
proof returned to newspaper office by deadline
with errors or corrections plainly noted, or in the
event newspaper fails to publish an advertisement
as requested by advertiser, and are notified of such
omission. Newspaper shall (1) in the case of error
duly noted, prorate the cost of the advertisement
in such proportion as the space occupied by the
noted error bears to the whole space occupied by
such advertisement, or (2) in the case of omission,
publish the advertisement in the next possible
issue at advertisers normal rate unless requested
otherwise by the advertiser. Newspaper’s liability
is LIMITED to the activity noted in this paragraph
www.courier-tribune.com
Main Line: 336-625-2101
Advertising: 336-626-6114
Fax: 336-626-7074
P.O. Box 340, Asheboro, NC 27204
and, in no event, shall Newspaper be liable for
any general, special or consequential damages
whatsoever. Claims for adjustments occasioned by
any error or omission must be made no later than
30 days after the publication date on which the
error or omission occurred.
Kill Orders/Composition Changes
• A charge will be made for ads killed (either orally
or in writing) after the final make-up deadline. This
charge will equal 50% of the reserved space at the
advertiser’s applicable rate. Composition changes
requested after proof correction deadlines are not
guaranteed and will be subject to a charge equal
to 50% of the reserved space at the advertiser’s
applicable rate.
• Two ad proofs are provided free of charge. Additional proofs may be assessed charges of $25.00
for each proof exceeding two.
Late Ad Reservations
• Late ads are accepted only in emergency situations and when production capacity can handle the
late ad. No proofs on late ads, and no credit adjustments will be granted due to production errors.
Policies and Regulations
• No preprints accepted for non-subscriber
delivery without minimum distribution of an equal
quantity in The Courier-Tribune.
• Printed inserts must contain advertising from a
single advertiser only. Brokered local advertising is
not accepted.
Copy and Contract Regulations
• The Courier-Tribune reserves the right, upon 30
days notice, to change the rates herein listed. Advertiser reserves the right to accept such changes,
or in event of an increase in rate, to cancel
contract without rate adjustment, provided cancellation is delivered in writing to The Courier-Tribune
within the 30-day notice period. A continuance
of advertising after the new rates go into effect
will constitute acceptance of them under all other
terms of contract.
• Advertising simulating news can be accepted but
must carry the words “Paid Advertisement” at the
top of the advertisement in at least 8-point type
and be set in typeface other than The CourierTribune style. (Such sections containing both
individual ads and editorial style materials require
a statement of sponsorship on page 2 or 3 in a
reasonably prominent type and position.)
• Advertising agencies that receive invoices on
behalf of local retail advertisers are acting agents
for these advertisers. Advertisers are at all times
liable for payment of all account balances due and
all other liabilities. Any language in any advertising
insertion orders or other documents to the contrary
is void and without effect.
• ROP contracts will be accepted from an individual or may be drawn to include subsidiaries.
• Advertisers signing annual Dollar Volume
contracts will be billed at rates on current rate
card and re-billed at higher Dollar Volume rate if
contract is not fulfilled. Should advertiser exceed
their spending to the next dollar volume level, advertiser will be eligible to receive the lower rate for
the remaining term of the contract in force when
30-day advance notification has been received
from advertiser and appropriate addendum has
been submitted and approved by Publisher.
• Advertisers and agencies forwarding orders that
contain incorrect rates or conditions are advised
that the advertising will be inserted and charged
at the regular schedule of rates in force, and in
accordance with the regulations set forth in the
current rate card.
• Certain restrictions apply to the usage of URL
addresses. Call your account representative or
(336) 626-6114 for conditions. Ads promoting
website URL’s do not qualify for local rates. Refer
to National Rate Card.