History 2 | Readership Profile 3 | Key Numbers 4

Media Kit
History 2 | Readership Profile 3 | Key Numbers 4 | Demographics 5 | Distribution 7 | Rates 8 | Display Positions 9 |
HISTORY
2
Hamodia was founded in 1910 in Eastern Europe by the leading Torah leaders of that
time to be the authentic voice of Orthodox Jewry. From its inception, Hamodia was
dedicated to speaking for the Torah community.
Since its founding, Hamodia’s editorials and opinion columns have reflected the moral
and ethical values of honesty in the home, in business and in the political arena.
After WWII Hamodia was re-launched in Israel in 1950 as a daily newspaper by
Agudath Israel, the international umbrella organization of Torah-true Jewry. It has since
grown into a prestigious source of news and a reliable interpreter of world events and
community affairs for its ever-growing readership.
Today, English language editions of both the daily and weekly Hamodia remain faithful
to those early, pioneering fundamentals while providing a wide variety of news,
information, opinion, columns, features, contests and advertising to hundreds of
thousands of discerning readers.
Join the Hamodia family of advertisers by calling the Daily Newspaper of Torah Jewry:
718-HAMODIA (853-9094)
Call Today
718-HAMODIA
READERSHIP PROFILE
3
What is Hamodia?
Hamodia is the primary source of news and information for tens of thousands of
educated Orthodox Jewish families. Many readers consider it their reliable source for
world events and current affairs. For the majority of readers, Hamodia is their only
source of media, and is therefore read from cover to cover.
Hard-to-Reach, Receptive Readers
Hamodia readers attempt to distance themselves from contemporary culture. In order to
shelter their families from negative influences, most of their homes have no television, and
most of the popular periodicals never get past the front door. Instead, they see Hamodia as
their “window to the world” and count on Hamodia to ensure that they are fully informed
about world events and current affairs. For a majority of our readership, Hamodia is the only
media conduit to the family. Advertisers may spend millions on a Super Bowl commercial,
and practically none of our readers will see it. But this hard-to-reach audience will read your
ad in Hamodia.
Hamodia is more than a newspaper reporting current events with accuracy and integrity.
Hamodia presents insightful weekly columns, authored by renowned and respected
scholars and thinkers, that reinforce the values and moral standards of our readership. They
read it from cover to cover with great interest.
Call Today
718-HAMODIA
KEY NUMBERS
4
Media Preferences
Advertising Incentive
AD PAGE SIZE
PROMOTION RESULTS
88% preferred ad placement with Hamodia,
28% more than the next publication
Full Page
Half Page
Quarter Page
Effectiveness
PUBLICATION THAT GIVES
AD THE MOST CREDIBILITY
(Rated 1-3, 1 being the most, 3 being the least)
Hamodia leads significantly in credibility as an advertising venue
Total Advertising
1 2
3
Total Response
100%
80%
16
80% 60%
14
12
of advertisers saw positive
results from their promotion
40%
10
8
6
20%
40% saw positive branding benefit
4
2
0%
LOCAL FREEBIE
FLATBUSH
JOURNAL
AMI
FIVE TO WNS
JEWISH TIMES
WEEKLY LINK
MISHPACHA
THE VIEWS
TORAH TIMES
HAMODIA
YATED NE’MAN
JEWISH PRESS
FLATBUSH
JOURNAL
LOCAL FREEBIE
AMI
FIVE TOWNS
JEWISH TIMES
WEEKLY LINK
MISHPACHA
THE VIEWS
TORAH TIMES
HAMODIA
JEWISH PRESS
YATED NE’EMAN
0
*Source for all data: JMS - Jewish Media Surveys 2012
Call Today
718-HAMODIA
DEMOGRAPHICS
Hamodia reaches a very desirable but otherwise hard-to-reach
target market — family-centered, communally active, highly
motivated consumers. Hamodia readers deliberately exclude most
other media (television, magazines and newspapers) from their
homes for ideological reasons — an exclusion that is very unlikely
to waver. The age range of Hamodia’s readership is a broad one;
Hamodia provides material of interest to the entire family. Its core
readership in the United States is primarily concentrated in major
metropolitan areas of the Northeast, Midwest, West Coast, and
South Florida. Worldwide, the readership is located primarily in
major urban Jewish communities around the globe.
Peter Drucker famously forecast the rise of the “information worker.”
That term describes much of Hamodia’s readership — affluent,
upwardly mobile entrepreneurs, professionals, and educators who,
because they are well-regarded by their community and business
associates, also influence the tastes of others in business and
consumer products. Hamodia’s readers are family-oriented and
5
invest heavily in their families’ current and future needs. Some of this
investment is in financial products, both conventional (life insurance,
bank accounts, stocks, mutual funds) and less conventional (hedge
funds, real estate, private equity, venture capital), some in education
and consumer durables (computer equipment, spacious homes,
furnishings and vehicles), and some in higher-quality food, health care
and other staples. Domestic and international travel for business and/
or recreational purposes is part and parcel of their budgets as well.
They are serious investors, focusing on growth and long-term
security. Their financial interests and needs are varied, ranging from
dependence on all types of insurance, secure investments and savings
plans to more aggressive investment strategies. You can reach these
prosperous consumers by placing your ad in Hamodia.
Call Today
718-HAMODIA
DEMOGRAPHICS
6
Our readership*
New York Metropolitan Area
169,755
HOME OWNERSHIP
Rockland County
29,869
Own a private home
63%
Upstate New York
2,987
Own a co-op or condo
20%
Rent
17%
Own a second home
21%
TOTAL NEW YORK STATE
202,610
New Jersey
50,427
Other Cities in the USA
52,481
Canada
15,240
TOTAL NORTH AMERICA
320,759
Israel
63,043
Other Foreign Countries
94,292
TOTAL WORLDWIDE
487,560
Average number of persons per household
Average market value of primary residence
$760,000
TRAVEL AND LEISURE
Have flown internationally within a year
65%
Fly at least 3 times a year
30%
CARS
Have purchased a car within the year
55%
Own more than one car
48%
7.9
Own their own business
45%
INCOME
Professional
25%
Average annual household income
Managerial
20%
$147,000
* Global readership includes Hamodia International, daily editions & Binah Magazines.
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718-HAMODIA
DISTRIBUTION
7
Hamodia for sale or available by subscription
Call Today
718-HAMODIA
RATES
8
Full Run Weekly Advertising Rates
Size
Dimensions
Full Run
4x
7x
12x
18x
25x
Full Page
8.75” x 11.25”
$3,000
$2,850
$2,700
$2,625
$2,460
$2,400
Junior Page
5.15” x 11.25”
$2,100
$1,995
$1,890
$1,840
$1,722
$1,680
1/2 page
4.25”x11.25” or 8.75”x5.5”
$1,500
$1,425
$1,350
$1,315
$1,230
$1,200
1/3 page
5.15” x 6.85”
$1,040
$988
$936
$910
$855
$832
1/4 page
4.25” x 5.5”
$800
$760
$720
$700
$655
$640
1/6 page
3.35” x 4.8”
$560
$532
$505
$490
$460
$448
1/8 page
3.35” x 3.1”
$400
$380
$360
$350
$328
$320
Business Card
3.35” x 1.5”
$200
$190
$180
$175
$165
$160
Classifieds
Up to 20 words
$72
$68
$65
$63
$59
$57
Custom Size
Per column inch
$60
$57
$54
$52
$50
$48
PLEASE SEE NEXT PAGE FOR DISPLAY POSITIONS
Each column inch is 1.55” wide. ADDITIONAL: 1 color $350 – Full Color $750. For each international edition, an additional 50% surcharge applies.
Ad submission deadline, 11:00 a.m. Friday prior to publication. Rates effective as of 1/1/15. *For daily rates please call our office.
Errors: Hamodia is not liable for errors unless a corrected proof is returned to us before publication. Our liability for an error will not exceed cost of space for the section occupied. Claims for errors must be made in writing within
10 days of insertion. The publisher will not be responsible for incorrect proofs or art supplied by other newspapers. In the event the advertiser defaults, the publisher shall have the right to recover from the advertiser, in addition
to the amount due, reasonable cost of collection, attorney fees and litigation cost. Publisher shall not be responsible for error except to cancel charge of such portion of advertisements as may have been rendered valueless by
error. Publisher shall not be responsible for omissions of copy. The right is reserved to omit advertising submitted for publication. Rates are subject to change without notice.
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718-HAMODIA
DISPLAY POSITIONS
FULL PAGE
8.75” X 11.25”
JUNIOR PAGE
5.15” X 11.25”
9
1/2 PAGE
8.75” X 5.5”
1/2 PAGE
4.25” X 11.25”
A Guide to Advertisers
This chart shows the relative size of the most
1/3 PAGE
5.15” X 6.85”
1/4 PAGE
4.25” X 5.5”
1/6 PAGE
3.35” X 4.8”
1/8 PAGE
3.35” X 3.1”
commonly requested space sizes and special positions
available on request. This shows the standard format
of the newspaper.
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718-HAMODIA