Media Kit - Hometownlife.com

hometownlife.com
Print, Digital, Mobile
Multi-platforms
marketing
experts
Media
Kit
Reach, Engage, Activate
Observer & Eccentric,
a trusted brand of
michigan.com,
Michigan’s Largest
Media Marketing
Company.
WHO WE ARE
The Observer & Eccentric is a multimedia marketing
solutions company with a rich history of serving
Western Wayne and Oakland County families and
businesses.
As the area’s news leader, we deliver award winning
journalism and information in print, digital, social and
video platforms by enhancing the lives of our readers
and contributing to the business success of our
customers.
Observer & Eccentric is a full service media company
that provides time-tested and effective emerging
business solutions.
OUR ROOTS GO DEEP
Observer & Eccentric a trusted
Some of areas longest most
brand of michigan.com,
trusted news providers
Michigan’s Largest Media and
1869
Marketing Company. We
combine the largest news and
1871
information audience in the state
with the top multi-platform
1878
marketing experts to provide you
1879
with a single partner with one
purpose, to help your business
1888
grow.
Connecting with engaged audiences for 100+ years
AUDIENCE PROFILE:
Print & Digital
Average Issue Reader or
Visited Hometownlife.com within past 30 days
Female
Male
57%
43%
Homeowner
79%
Household Income
$100,000 +
$75,000 +
$50,000
$35,000
Target %
36%
45%
64%
77%
Age
Adults 18 - 34
Adults 18 - 49
Adults 21 - 49
Adults 25 - 54
Adults 35 or older
Adults 50 or older
Target %
32%
46%
43%
51%
68%
54%
One or more children
in the home 17 years
old or younger
32%
Michigan Homeownership: 72.1%
Oakland County :72.1%
Wayne County : 66%
State Median HH Income: $48,411
Oakland County: $67,870
Wayne County: $43,428
Source: Scarborough Aug 2014 - Jul 2015; US Census Bureau Mar 2015
Circulation
Reaching Homes and
Businesses throughout
Western Wayne and
Oakland County
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Redford Observer
Wayne-Westland Observer
Milford Times
Northville Record
Novi News
South Lyon Herald
Canton Observer
Farmington Observer
Garden City Observer
Livonia Observer
Plymouth Observer
Southfield Eccentric
(Serving Southfield and
Lathrup Village)
 Birmingham Eccentric
(Birmingham, Bloomfield
Township, Bloomfield Hills,
Beverly Hills, Bingham Farms,
Franklin)
Daily News Updates on Hometownlife.com
Multi Media
Breaking news and up to the minute updates in
print, on mobile devices and on the web.
RSS
Feeds
Mobile
Email Twitter Facebook
Alerts
REVISED: 8/18/15
hometownlife.com
11 million page views last 12 months
(per month)
947,770 Desktop
474,747 Mobile
Monthly Page Views
3.42 Desktop
4.2 Mobile
Twitter (all sites):
Over 7,600 followers
Facebook (all sites):
Over 11,900 likes
Time Spent
on Site:
Desktop:
12.65 minutes
(4 month Average)
Mobile:
4.2 minutes
(4 month Average)
Page Views per
Unique Visitor
150,863 Desktop
147,254 Mobile
Unique Visitors
240,404 Desktop
228,428 Mobile
Monthly Visits
41,371
Social Visits
Source: Omniture, August 2014-August 2015;
DIGITAL PRODUCT OFFERINGS
 Digital Ads
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
Multi-Position/Multi-Size
In-Banner Video
Photo Galleries
Expandable Push down
Animated Media
Rich Media
Sponsorship Buttons
Weather Widget
 Strategic planning
& research
 Marketing intelligence
 Digital Marketing
 Social Media Marketing
 Search engine optimization
 Search engine marketing
 Campaign optimization
 Audience targeting
 Creative services
 Web design & development
 Content development
Access to a creative team of
professional artists with full scale ad
and video production capabilities.
Certified Experts in Local
Search Advertising
One of only 26 Google
Premiere SMB Partner
We have one of the nation’s largest staff of
certified PPC specialists.
Our proprietary platform tracks conversions
and automatically updates bids across
multiple keywords, campaign types and
ad groups to optimize your campaign. We analyze your competition
and provide compelling ad copy and recommended offers to drive
clicks.
We will build relevant landing pages or proxy sites to drive
visitor conversions, building leads and new customers for your
business.
Clients can track and monitor campaign performance through our
comprehensive reporting dashboard, which includes key
performance metrics and campaign insights as well as the ability to
review and listen to campaign phone calls.
Press & Argus audience solutions, enhanced by Yahoo!’s digital
reach and extensive audience targeting capabilities, provide
powerful and effective reach, targeting, and results that deliver
the right audience at the right time with the right solution.
THIS PARTNERSHIP WILL:
 Improve campaign’s
 Target consumers by geography
effectiveness.
and demographic .
 Extend campaign reach of
 Meet goals and increase ROI.
local consumers .
PRINT PRODUCT & SERVICES
 Retail Display
Advertising
 Classified
Advertising
 Special Section &
Niche
Publications
 Premium Ad
Positions
 Advertorials
 Spadea
 We-Print Inserts
 Pre-Print Inserts
 Commercial
Printing
 Ad Notes
 and much more
Events and Promotion Sponsorship
Opportunities are Available
SPECIAL SECTIONS
Over 50 Niche
Publications
• Festival Guides
• Health and
Living
• City Guides
• Directories
• Holiday Guides
• Monthly
Features
• Educational
Guides
• And much more
CONTACT US
Observer & Eccentric
29725 Hudson Drive
Novi, MI 48377
866-887-2737
Newspaper List
Canton Observer, Farmington Observer, Garden City Observer, Livonia
Observer, Wayne-Westland Observer, Plymouth Observer, Redford
Observer, Birmingham Eccentric and Southfield Eccentric, Northville
Record, Novi News, Milford Times, and South Lyon Herald
Classified Advertising:
Retail Display Advertising:
866-887-2737
866-887-2737
(press prompt 1)
(press prompt 3)
or
800-579-SELL
Customer Service Home Delivery:
(7355)
866-887-2737
(press prompt 3)
Director of Sales
& Marketing
Jani
Hayden
[email protected]
(248) 408-9501
Advertising
Director
Grace
Perry
[email protected]
(248) 926-2237
Retail Sales
Manager
Kelley
Albrant
[email protected]
(248) 926-2220
Contact us to obtain a customized advertising solution, rates, or list of services.