Welcome in Emilia Romagna

Welcome
in Emilia Romagna
In the
of Italy
•! Well connected to Europe.
•! 3 International airports – direct
flights from/to main European towns
(scheduled flights, low cost carriers,
charter flights).
•! An efficient and fast network of
motorways and railways.
•! Bologna – gateway to Emilia
Romagna Region.
The perfect base to discover Italy
EMILIA ROMAGNA is the perfect
base to discover North and Central
Italy.
High speed trains allow to go from
Bologna to:
•! Florence in 35’
•! Milan in 1 h
•! Rome in 2 h 20’
•! Naples in 3 h 50
Distances in kilometres:
•! Bologna – Milan: 220 Km
•! Bologna – Venice: 150 Km
•! Bologna – Florence: 115 Km
•! Bologna – Rome: 390 Km
Authentic Italian!
Century-old towns: where you can experience
authentic Italian lifestyle.
Scenic and varied landscapes: hills spotted with
vineyards, olive trees and castles; a 110
kilometres long Riviera; Apennines peaks
capped with snow and covered by millenary
woods; the silent Po Valley with orchards and
crops; the Po River …
The Italian Food Valley.
One of the highest levels of quality of life in
Europe.
The Emilia Romagna tourist
industry: key figures
Emilia Romagna is one of the most popular tourist
destinations in Europe.
2014:
8,357 millions visits/44,720 millions
overnight stays.
Markets shares: 25,9% International – 74,1%
Domestic.
Emilia Romagna accommodation offer: 294,036 beds
in hotels (around 4,400 facilities) and 839,400 beds
in other types of accommodation (B&B, campsites,
holiday villages and family homes, holiday apartments,
« agriturismi », rural retreats, etc. ).
The holiday offer
from the traditional holiday to the travel experience
•! A new concept and a new brand to communicate, promote and market the “re-newed” tourist
offer of Emilia Romagna Region.
•! Past and present times, tradition and innovation, a unique opportunity to experience the
Italian lifestyle, a full immersion in the heritage of Emilia Romagna Region, a journey that
excites and enriches along an «! ideal! » path defined by the ancient consular road “VIA
EMILIA”
The Via Emilia with its millenary history (over 2,200 year) is the « red thread » connecting the excellences
of Emilia Romagna to the new art of tourism – the travel experience.
Following the Via Emilia, visitors can experience and meet, one after the other, Emilia Romagna tourist highlights, great brands that
have made Italy famous in the world, the Italian Motor Valley ( (Ferrari, Lamborghini, Maserati, Ducati, …), the Italian Food Valley
( 41 PDO PGI products – i.e. Parmigiano Reggiano, Prosciutto di Parma, Aceto Balsamico Tradizionale…), fashion studios (Max
Mara, Blumarine, Alberta Ferretti, La Perla, Furla…), high tech industry, art Verdi, Pavarotti, Fellini, Antonioni…), culture, learning,
Emilia Romagna people ...
Food Valley
The «Food Valley» experience
•! 41 PDO e PGI products
•! The senses experience: see – smell –
taste – meet (visits to producers)
•! Cooking workshops, classes and lessons
•! Wine & Food Museums
•! Traditional markets
•! Guided wine and typical food tastings
•! Events & Festivals
•! The great chefs & the associations for
keeping alive the tradition of home
cooking
•! The special 2015 opportunity
Motor Valley
The « Motor Valley » experience
•! History, Legends et Myths: the museums
Ferrari, Lamborghini, Ducati … & the
private collections, i.e. Panini collection
of Maserati cars…
•! The racing tracks, the GP, the glamorous
motor racing competitions – i.e. 1000
Miglia…
•! The test drive: … at the wheel of a shiny
red Ferrari on track or on road.
Wellness Valley
The «Wellness Valley» experience
•!
•!
•!
•!
•!
Wellness Valley project aims to make the Region Romagna into
the first district in the world for Wellness and Wellbeing
expertise and quality of life.
The idea was launched by Nerio Alessandri of Technogym in 2002
and has been carried out by The Wellness Foundation.
It involves stakeholders and is based on placing all the
excellence of the territory in a network aimed to constant
improvement. The benefits are two ways: inward (improvement
of the quality of live of residents), outwards (increase the
appeal of the territory for tourist purposes).
It draws inspiration form local heritage (people, traditions,
history, art, nature, food and wine) and from the Wellness
lifestyle (regular physical exercise, healthy nutrition, positive
mental approach) .
“Wellness Valley to move” – “Wellness Valley to taste” –
“Wellness Valley to discover”:
a holiday of good living, a
holiday to improve your quality of life, a holiday in the Wellness
Valley-Romagna Benessere certified facilities.
Cycling
The « Bike » experience
•! Leading Italian destination in the niche
market of bike tourism.
•! Routes for all cycling levels.
•! Extended network of Bike hotels.
•! P l e n t y o f c y c l i n g e v e n t s a n d
competitions.
•! Emilia Romagna art of cycling: large
variety of elevation profiles; hills, plains,
and mountains at short distance;
discovery tours to experience authentic
Italy; combined cycling itineraries with
bordering regions; Emilia Romagna
champions: the unforgotten “Pirate”
Marco Pantani, Davide Cassani (present
trainer of the Italian National Team)…
The Adriatic Riviera
Sun, sea &…
«Riviera dei Parchi» – the largest and most important
leisure district in Italy - 11 theme parks for the
enjoyment of kids and adults.
«Welcome family» - an ideal destination for family
holidays.
A wide and diverse range of accommodation facilities
oriented to welcome customer needs - bike hotels,
family hotels, wellness hotels, food hotels, etc.
Dynamic – Entertaining – Active: wellness and sport
holidays – cycling, sailing, swimming, jogging, nordic
walking, golf, beach games…
A laboratory of trends and fashions.
A holiday destination 365 days a year: back country,
art cities, shopping, wine and food tours, events, sport
holidays, fairs, meeting facilities…
The Art Cities
Authetic Italian…
UNESCO World Heritage – the mosaics, basilicas,
mausoleums in Ravenna; the Romanesque
architectures in Modena; the city centre of Ferrara
and the environments of Po Delta Park; Bologna
Creative City of Music;
the Malatesta Library of
Cesena memory of the world…
Mouth-watering food - the traditional cuisine of
“osteria”, the modern and creative interpretation of
traditions by award winning chefs, fine markets and
grocery shops, …
The «Made in Italy» shopping - luxury cars, fashion
brands, typical products…
International Exhibitions and Festivals – music,
culture, cinema, theatre, photography, opera,
“palios”, …
King and Queen for one night - charming
accommodation in castles, mansions, villas, towers…
Spas & Well-being
Water, mud … & remise en forme
A millenary tradition dating back to Roman
times.
The “medi-spa” a perfect combination of
natural medicine, therapeutic treatments, wellbeing methods based on the use of mineral
waters and mud.
Wellness & Good living …. Traditional spa
methods meet innovative technologies against
the stress of modern life.
Spas & Sports: cycling, golf…
Apennines & Rural tourism
Slow tourism & active holidays
The Green Emilia Romagna - 2 National Parks, 14
Regional Parks, 17 State Reserves, 15 Regional
reserves.
Outdoor holiday all the year round - mountain
biking, hiking, skiing, climbing, rafting,
orienteering, wolf howling, adventure parks...
Best kept tradition - festivals, fairs, museums of
local cultures and rural civilizations, art and craft
workshops…
Castles, forts & Co. - Middle Ages, Renaissance,
Baroque, Matilde di Canossa castles, Malatesta
fortresses, Parma and Piacenza Duchy mansions…
Gourmet tourism - Taste museums, wine and food
routes, certified agricultural production, truffle
hunting...
Meet in ER
THREE districts - Rimini, Bologna, Parma –
ONE perfect destination for YOUR event.
Professional service & huge range of venues
- Luxury, budget, traditional, modern, historic,
large…
Selected and exclusive “stages” for once-ina-life experience, i.e. the culinary class
competition car races, test drives,
opera
seminars…
www.meetiner.com
www.emiliaromagnaturismo.it