Latvijas Mobilais Telefons - Latvia the Heart of the Baltics

Latvia the Heart of the Baltics 2011
Dr.oec. Juris Binde,
LMT President
Latvijas Mobilais Telefons –
Trusted Partner
for Your Business in Latvia
Latvijas Mobilais Telefons
Ropažu 6, Rīga, LV-1039
Latvia
Tel.: +371 67773200
e-mail: [email protected]
www.lmt.lv
www.okarte.lv
Latvijas Mobilais Telefons (LMT) was established in 1992 and is currently the largest mobile communications operator in Latvia in terms
of both coverage and customer base.
LMT belongs to TeliaSonera group and is one
of the most efficient companies within the
group. That has been ensured by the main principle of the company’s operations – goal and
success oriented activity. Irrespective of size of
the company, LMT has always functioned as a
unified, well-oiled mechanism, owing to small,
but highly professional staff. Therefore, the
aims of the company, either great or smaller,
are achieved.
At the early 90s new GSM (Global System of
Mobile Communications) digital technologies
in telecommunications emerged. LMT experts
actively took part in activities of the international GSM Association in the very period of
its creation and development. Likewise LMT
experts participated in the UMTS (Universal Mobile Telecommunications System) forum, what
still undergoes development, and a while ago
co-acted in the ETSI (European Telecommunications Standards Institute).
LMT is strongly committed to technological
innovation as a key tool for achieving sustainable competitive advantages, being ahead of
market trends and differentiating our products
according to customer expectations in both corporate and consumer segments. We continually
seek to become the benchmark for efficiency
and customer orientation by introducing new
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technologies and developing new products
and business processes. A superior customer
experience is critical in order to ensure customer satisfaction and to provide the best value for
money. A differentiated value proposition and
a price mix strategy that is adapted to customer
needs and customer helps to adapt to market
conditions in order to extract the best value
from the market.
Last year in Latvia rapid development of the
mobile broadband Internet was commenced
by LMT, and then followed by other carriers.
Development of broadband Internet infrastructure opened an opportunity for reducing
a digital gap and guaranteeing that business in
Latvia can be done actively and efficiently. That
has been ensured by our well developed infrastructure and high data transmission rate.
In 2011 LMT as market and technology leader
launched first commercial 4G (LTE) network in
Latvia, which provides the fastest mobile internet currently available in the world – up to 100
Mbit/s. This is an opportunity for current and
potential customers of LMT and visitors to use
the latest mobile technologies, which could
lead to new business and entertainment ideas
for the future. The new technology will allow
using mobile Internet at speeds that effectively
competes with fixed Internet.
Also, LMT is the pioneer in Latvia in transferring of the Internet to a mobile phone. Currently the number of users of the Internet on their
mobile phones has increased exponentially and
Latvia the Heart of the Baltics 2011
amounts to almost half of the total number of LMT customers. In 2010 LMT for the
first time offered its customers to watch live broadcasts of Vancouver Olympic
Games, as well as the Ice Hockey World Championship on a mobile phone; an
initiative that was high appreciated by the customers.
LMT Mobile Internet is no less popular than the Internet from a mobile phone.
It is available in all network coverage area - 99% of the territory of Latvia.
m-medicine and emergency services; as well as
tools for m-marketing and m-entertainment.
Taking into account the experience, innovations and technological advancement; hence,
being the leading mobile operator in Latvia
makes LMT a reliable partner for corporate and
Currently high-speed data transmission network (3G) is available in 80% of territory of Latvia; yet, by the end of 2011 it is going to cover 90% of the country.
Intensive investments in network infrastructure allowed creating one of the most
advanced communications networks in Europe.
LMT has a very strong position in Corporate & Businesses, as this segment requires sophisticated and tailor-made solutions, as well as superior customer service and technical support, and we are able to meet these requirements.
Also, LMT possesses vast experience in meeting the increasing need of the
corporate market for whom LBS and machine-to-machine solutions are highly
critical, mostly in transport, logistics and manufacturing industries by providing cost-effective means of payment, tele-management and tele-measurement
(Smart Metering) in the distribution of energy (water, light, etc.), safety and management of alarms, tracking and management of fleets, resource planning; also
residential customers in addressing today’s
network realities and preparing for tomorrow’s
communications demands.
Dr.oec. Juris Binde
LMT President
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