natural holistic

natural &
holistic
plus added vitamins & minerals
We Listened to Your Suggestions
Our team listened closely to feedback from retailers,
distributors and customers. The result—our new consumerfriendly and informative packaging offers eye-catching shelf
appeal at retail along with easy-to-read product features
and benefits for consumers.
It’s only the outside
of the bag that’s changing.
Inside the Bag is the Same Great Formula
Inside every bag—the same carefully selected natural
ingredients, the same formulation and the same commitment
to quality and assurance that goes into every product at
CANIDAE Natural Pet Foods.
Introducing a Fresh New Look
A Healthier Today for a Longer Tomorrow™
Consumer Opinion
of New CANIDAE
Packaging
Percent of Total Competitor Consumers Who Rated Package Highest
Percent of Total Competitor
Consumers Who Rated Package Highest
CANIDAE NEW
57%
Nature's Variety
55%
Innova
47%
Blue Buffalo
42%
Merrick
40%
Natural Balance
39%
Nutro Natural Choice
38%
Wellness
CANIDAE CURRENT
37%
31%
Same Great Nutrition
Same Great Formula
Absolutely nothing has changed inside the bag
As a leader in natural pet nutrition, we’ve always applied
a trio of precise micronutrients on every kibble after
cooking. Now this unique process has an official name:
HealthPLUS.
OG FOOD FOR ALL
EEDS, AGES & SIZES
gh Quality Meat Meals:
cken, Turkey, Lamb & Fish
Probiotic ForLife Cultures
HEALTH
To support healthy digestion
PLUS
Powerful Antioxidants
To help maintain a healthy immune system
Healthy Omega Fatty Acids
SOLUTIONS IN
EVERY BITE™
al 50
for a typic
feeding
Based on a twice daily
Guaranteed to improve skin & coat *
†
lb dog
NET WT. 30 LBS (13.6 kg)
Formula
natural &
NET WT. 30 LBS (13.6 kg)
DOG FOOD FOR ALL
BREEDS, AGES & SIZES
holistic
plus added vitamins & minerals
natural &
holistic
plus added vitamins & minerals
DOG FOOD FOR ALL
BREEDS, AGES & SIZES
HealthPLUS SOLUTIONS
™
ME (kcal/lb) 1,656
ME (kcal/cup) 468
to
sh
o
Kibble w
as e
nla
rge
d
Calculated using the Modified Atwater Formula.
Save this proof of purchase and
your receipt to participate in one of our
available cost saving programs.
Visit canidae.com/upc
Store in a cool, dry place.
Not for human consumption.
Dog Weight
Puppies
(to 6 months)
Adults
(with exercise)
Lite/Seniors
2-10 lbs
0.9-4.5 kg
1/2-1 1/2 cups
50-149 grams
1/2-3/4 cup
50-75 grams
1/4-1/2 cup
25-50 grams
10-25 lbs
4.5-11.3 kg
1 1/2 - 2 cups
149-199 grams
3/4-1 cup
75-99 grams
1/2-3/4 cup
50-75 grams
25-50 lbs
11.3-22.7 kg
2-4 cups
199-399 grams
1-2 cups
99-199 grams
1/2-1 cup
50-99 grams
50-75 lbs
22.7-34.1 kg
4-5 cups
399-499 grams
2-3 cups
199-299 grams
1-1 1/2 cups
99-149 grams
75-100 lbs
34.1-45.4 kg
5-6 cups
499-598 grams
3-4 cups
299-399 grams
1 1/2-3 cups
149-299 grams
100-125 lbs
45.4-56.7 kg
4-4 3/4 cups
399-474 grams
2 1/2-3 cups
249-299 grams
125-150 lbs
56.7-68 kg
4 3/4-5 1/2 cups
474-548 grams
3-3 1/3 cups
299-332 grams
Scan here to
read stories from real
customers about why
they love our food!
canidae.com/stories
DOG FOOD • NOURRITURE POUR CHIENS
Lactating Females and
Puppies up to six months
old require twice the
amount of food as an
adult dog and they should
be fed 3 to 4 times a day.
Puppies, six months to a
year, twice daily.
Senior & Overweight
Dogs may be fed a
reduced amount,
depending on the dog's
weight and activity level.
The Daily Feeding
Guidelines are a good
starting point on the
amount of food suggested
to be fed on a daily basis.
If you feed more than
once per day, simply
divide the Daily Feeding
Guidelines by the number
of times fed per day.
Always provide plenty
of fresh water.
We are proud to share with you our
advanced research and development
center and manufacturing facility
in Brownwood, Texas.
Even More CANIDAE Choices for Your
Canine—and Feline—Family Members
®
CANIDAE® has a full line of products appropriate for
a variety of life stages and dietary needs. Our Life
Stages formulas feature a variety of protein
sources. Or try our Grain Free Pure gentle
digestion formulas for food sensitivities. We also
have canned formulas to accompany our dry foods.
To keep your cat as nourished as your dog, check
out our fantastic tasting formulas that you and
your cat will love. Our natural and holistic
formulas for cats are available in kibble and canned
foods for a variety of life stages and dietary
needs—including Grain Free Pure. Give your cat
a Healthier Today for a Longer Tomorrow™ too!
At CANIDAE® Natural Pet Food Company, we are committed to
excellence and providing our customers' pets with superior
quality nutrition. If you are not completely satisfied, return the
unused portion with the receipt to the place of purchase for a full
refund or replacement.
Guaranteed by
CANIDAE® Corporation, San Luis Obispo, CA 93403-3610
800-398-1600 USA | 909-599-5190 Outside USA
canidae.com
CANIDAE® is a registered trademark of CANIDAE® Corporation.
© CANIDAE® Corporation 2013. All rights reserved.
All Life
Stages
Formula
DOG FOOD FOR ALL
BREEDS, AGES & SIZES
4 High Quality Meat Meals:
Chicken, Turkey, Lamb & Fish
HEALTH
*Our Guarantee to You
Made in
the U.S.A.
FPO
NET WT. 30 LBS (13.6kg)
Feed Pregnant Dogs
up to 50% more during the
last 3 weeks of pregnancy.
holistic
plus added vitamins & minerals
DOG FOOD FOR ALL
BREEDS, AGES & SIZES
PROOF OF PURCHASE
150 CANIDAE® Points
30 lb CANIDAE® All Life Stages
Product #1030
Daily Feeding Guidelines
natural &
All Life
Stages
Formula
ME (kcal/kg) 3,650
ME (kcal/g)
3.65
Healthy Omega Fatty Acids
Based on a twice daily feeding for a typical 50 pound dog.
Individual dogs will require more or less based on their
unique needs.
Calculated Calorie Content
Guaranteed to improve skin & coat *
Our blend of Omega Fatty
Acids, which play a key role
in helping to provide optimal
nutrition, are guaranteed to
improve skin and coat health.*
Our vitamins and
micronutrients provide
the critical antioxidants
needed to help maintain a
healthy immune system.
(a) One Carboxymethyl Cellulose Unit (CMCU) liberates one micromole of
reducing sugar (expressed as glucose equivalents) in one minute under the
conditions of the assay.
holistic
Healthy Omega
Fatty Acids
Powerful
Antioxidants
Crude Protein
(min.) .......................... 26.00%
Crude Fat
(min.) ...........................15.50%
Crude Fiber
(max.) ............................ 4.00%
Moisture
(max.) .......................... 10.00%
Linoleic Acid (Omega 6)
(min.) ............................ 3.70%
Vitamin E
(min.) .................. 200.00 IU/kg
Alpha Linolenic Acid (Omega 3)** (min.) ............................ 0.50%
Ascorbic Acid (Vitamin C)**
(min.) .................. 50.00 mg/kg
Lactobacillus Acidophilus**
(min.) ......... 100 million CFU/lb
Cellulase** (a)
(min.) ................. 100 CMCU/kg
**Not recognized as an essential nutrient by the AAFCO Dog Food
Nutrient Profiles.
natural &
Our live probiotic
cultures—like those
found in yogurt—support
healthy digestion and a
strong immune system.
Guaranteed Analysis
plus added vitamins & minerals
Probiotic
ForLife Cultures
l
tai
de
Powerful Antioxidants
w
We preserve this food naturally using mixed tocopherols, a natural source of
vitamin E. CANIDAE® Chicken Meal & Rice Formula is formulated to meet
the nutritional levels established by the AAFCO Dog Food Nutrient Profiles
for All Life Stages.
To help maintain a healthy immune system
Applied on every kibble after cooking.
CANIDAE® HealthPLUS is a powerful trio of nutrition applied after the kibble is
cooked. This gives your pet health benefits in every bite! Our precise combination of
micronutrients, along with our promise to always apply them after cooking, is part of
our commitment to A Healthier Today for a Longer Tomorrow™.
Chicken meal, turkey meal, lamb meal, brown rice, white rice, rice bran,
peas, potatoes, oatmeal, cracked pearled barley, chicken fat (preserved with
mixed tocopherols), millet, tomato pomace, natural flavor, flaxseed meal,
ocean fish meal, choline chloride, suncured alfalfa meal, inulin (from chicory
root), lecithin, sage extract, cranberries, beta-carotene, rosemary extract,
sunflower oil, yucca schidigera extract, dried enterococcus faecium
fermentation product, dried lactobacillus acidophilus fermentation product,
dried lactobacillus casei fermentation product, dried lactobacillus
plantarum fermentation product, dried trichoderma longibrachiatum
fermentation extract, Vitamins (vitamin E supplement, thiamine
mononitrate, ascorbic acid, vitamin A supplement, biotin, niacin, calcium
pantothenate, pyridoxine hydrochloride (vitamin B6), vitamin B12
supplement, riboflavin, vitamin D3 supplement, folic acid), minerals (iron
proteinate, zinc proteinate, copper proteinate, ferrous sulfate, zinc sulfate,
copper sulfate, potassium iodide, manganese proteinate, manganous oxide,
manganese sulfate, sodium selenite), papaya, pineapple.
Probiotic ForLife Cultures
From the beginning, we’ve been—and continue to be—a company that’s grounded in and
committed to honesty, ethics, integrity, and doing the very best for your pets. We began as
genuine pioneers in natural and holistic pet foods, and we continue to raise the bar to create
A Healthier Today for a Longer Tomorrow™.
Chicken Meal, Rice, Barley, Peas, Herbs,
Fruits and Vegetables... Yum!
To support healthy digestion
Our Nutritious Ingredients
PLUS
Look What’s Inside!
HEALTH
A Healthier Today for a Longer Tomorrow.™
We all love our pets, and they love us unconditionally in return. This love drives our company
to create foods and treats that are nutritious, delicious and trustworthy. We never
compromise on quality—using only carefully selected ingredients blended together in
precise recipes that nourish your pet’s body and spirit. What you won’t find in our food is
corn, wheat, soy, or fillers. And should you have a question about your pet’s nutrition and
well-being, our helpful and friendly experts are waiting—and look forward—to helping you
with solutions you can trust.
SOLUTIONS IN
EVERY BITE™
4 High Quality Meat Meals:
Chicken, Turkey, Lamb & Fish
ACTUAL SIZE - KIBBLE SIZE
AND APPEARANCE MAY
VARY SLIGHTLY DUE TO
OUR HAND-SELECTED
NATURAL INGREDIENTS
AND COOKING PROCESS
All Life
Stages
Formula
PLUS
SOLUTIONS IN
EVERY BITE™
Based on a twice daily
feeding
al 50
for a typic
NET WT. 30 LBS (13
with solutions you can trust.
From the beginning, we’ve been—and continue to be—a company that’s grounded in and
committed to honesty, ethics, integrity, and doing the very best for your pets. We began as
genuine pioneers in natural and holistic pet foods, and we continue to raise the bar to create
A Healthier Today for a Longer Tomorrow™.
HealthPLUS SOLUTIONS
™
Applied on every kibble after cooking.
w
Probiotic
ForLife Cultures
l
tai
de
Our live probiotic
cultures—like those
found in yogurt—support
healthy digestion and a
strong immune system.
Kibble w
as e
nla
rge
d
to
sh
o
CANIDAE® HealthPLUS is a powerful trio of nutrition applied after the kibble is
cooked. This gives your pet health benefits in every bite! Our precise combination of
micronutrients, along with our promise to always apply them after cooking, is part of
our commitment to A Healthier Today for a Longer Tomorrow™.
Healthy Omega
Fatty Acids
Powerful
Antioxidants
Our blend of Omega Fatty
Acids, which play a key role
in helping to provide optimal
nutrition, are guaranteed to
improve skin and coat health.*
Our vitamins and
micronutrients provide
the critical antioxidants
needed to help maintain a
healthy immune system.
ocean fish meal, choline chloride, suncur
root), lecithin, sage extract, cranberries
sunflower oil, yucca schidigera extr
fermentation product, dried lactobacillu
dried lactobacillus casei fermentati
plantarum fermentation product, dr
fermentation extract, Vitamins (vit
mononitrate, ascorbic acid, vitamin A s
pantothenate, pyridoxine hydrochlor
supplement, riboflavin, vitamin D3 sup
proteinate, zinc proteinate, copper prot
copper sulfate, potassium iodide, manga
manganese sulfate, sodium selenite), pa
We preserve this food naturally using mi
vitamin E. CANIDAE® Chicken Meal &
the nutritional levels established by the
for All Life Stages.
Guaranteed Analysis
Crude Protein
Crude Fat
Crude Fiber
Moisture
Linoleic Acid (Omega 6)
Vitamin E
Alpha Linolenic Acid (Omega 3)**
Ascorbic Acid (Vitamin C)**
Lactobacillus Acidophilus**
Cellulase** (a)
**Not recognized as an essential n
Nutrient Profiles.
(a) One Carboxymethyl Cellulose Unit (C
reducing sugar (expressed as glucose eq
conditions of the assay.
Based on a twice daily feeding for
Individual dogs will require more o
unique needs.
Calculated Calorie Con
ME (kcal/kg) 3,650
ME (kcal/g)
3.65
ME (kca
ME (kca
Calculated using the Modified Atwater Form
Save this proof of purchase and
your receipt to participate in one of our
available cost saving programs.
Visit canidae.com/upc
Daily Feeding Guidelines
Dog Weight
Puppies
(to 6 months)
Adults
(with exercise)
Lite/Seniors
Feed Pregnant Dogs
up to 50% more during the
last 3 weeks of pregnancy.
Lactating Females and
Even More CANIDAE
Canine—and Feline—
®
499-598 grams
kg)
299-399 grams
149-299 grams
4-4 3/4 cups
399-474 grams
2 1/2-3 cups
249-299 grams
4 3/4-5 1/2 cups
474-548 grams
3-3 1/3 cups
299-332 grams
amount of food suggested
to be fed on a daily basis.
If you feed more than
once per day, simply
divide the Daily Feeding
Guidelines by the number
of times fed per day.
Always provide plenty
of fresh water.
We are proud to share with you our
advanced research and development
center and manufacturing facility
in Brownwood, Texas.
This is just the beginning of more
exciting changes coming soon
from CANIDAE Natural Pet Foods