Cover October 2015 pesting
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Cover October 2015 pesting
From the Desk of The National President Dear Colleagues, Please accept by greetings and good wishes for Dashera & Navaratri festivals. The festival is a celebration of the victory of Good over Evil. Let us all pray for the good of our country and its people. The year 2015 has been a year of change for IIMM and we been able to deliver more value to our members in terms of education like Skill Development, Contract Management particularly in Public Sector as well as PDPP with World Bank/Government of India and tie up with MSME Sector. It was my privilege to attend the World Summit of IFPSM at Barcelona on 18th & 19th, Sept. 2015. I am delighted to inform you that our prestigious institute, IIMM, India have created a world record in attaining the IFPSM Global Standard. I had the honour and privilege to receive these two most prestigious Global Standard Awards for “IIMM Graduate Diploma in Materials Management (GDMM)” and “IIMM Diploma in Supply Chain Management (DSCM)”. IFPSM Board members appreciated the efforts of our institute at every forum like Board Meeting, Council Meeting as well as two days World Summit 2015 held at Barcelona. This would not have been possible without the active support, hard work of the members and specially the dedication of Mr. M.K Bhardwaj, Chairman - Board of Studies, Mr. V.K Jain, Former President, Mr. T.A.B Barathi - Chairman, Chennai Branch and NHQ staff members and all other members who are involved directly or indirectly. My heartiest congratulations to all of you for this great achievement and the success. I would request all members to give vide publicity of these accreditation to our courses so that maximum students take advantage for enhancement of their knowledge. Lastly my appeal to all of you is to increase our membership strength to make IIMM strongest amongst the member associations and I am confident that we will succeed in this mission. NATCOM 2015 is approaching fast and we are left with only two months. IIMM Vadodara team is working very hard and expecting lot of support from all of you to make this event a grand success. Wishing you all success and good wishes. LALBHAI PATEL National President - IIMM Director - IFPSM Mobile : +919662019638 Email: [email protected] Materials Management Review October 2015 3 From the Desk of Editor-in-Chief Dear Members, The Indian Economy finally saw a bounce back from decadal low seen over the last two years. India’s economy expanded 7% in April – June Quarter, in-spite of weak economic environment in developed countries and elsewhere in emerging Asia, making it one of the world’s fastest-growing economy. It is not only fueled by Investments or exports but also by Consumer Spending which rose to 7.4% on yearly basis. Contrary to the growth prospects of the Indian economy, growth outlook for the global economy experienced downward revision by the International Monetary Fund (IMF). The downward revision has taken place on account of several factors such as contraction of growth prospects in China, Russia, Japan and the Euro area as well as the recent drop in oil prices affecting the oil exporting economies. According to the World Bank Report – “Global Economic Prospects”, India will take the top spot by toppling china in 2017 with a GDP growth rate of 7.1% over China’s 7%. Country’s Current-Account Deficit, Fiscal Deficit and inflation is well under control. In India, Investor confidence has been bolstered by the series of economic reforms and initiatives taken by Modi Government. Aiming to reap benefits from continuing reforms, Government has cleared 16 proposals of Foreign Direct Investment (FDI) of around Rs 6751 Crore. Blessed with a huge domestic market and a large cheap workforce, India has an opportunity to get more investment. Easier norms for FDI in Railway (100% FDI into railway infrastructure), Construction Sectors (100 % overseas investment) and further opening up of defense sector with foreign investment cap of 49% has attracted Foreign Direct Investments (FDI) to the tune of USD 9.5 Billion in April – June Quarter, 31.4% increase from a year earlier. Make in India – An initiative launched by Hon’ble PM of India, intends to make manufacturing sector as engine of growth and employment. Under this initiative there would be increased focus on new processes, new infrastructure, new sectors and creating a new mindset in order to increase the share of manufacturing in GDP to 25% from the current 16%. The government has identified 25 key sectors such as automobiles, aviation, IT, construction and textiles among other to achieve its stated goals. Further, to meet the growing demand of skilled labour by industries, Government has launched Skill India Program under the tagline of “Kaushal Bharat – Kushal Bharat”. In order to promote ease of doing business, Government is working on areas like Dispute Resolution in Major Contracts, Expeditious Arbitration Proceedings, Public Procurement Law, Goods & Services Tax and Speedy Clearances to Investment Projects. Substandard infrastructure and outdated labour laws are all concerns for big companies who want to invest in India - but it is getting better. Overall there is a real sense that a new set of reforms and the enthusiasm in the markets can lead India towards another prosperous era of high growth. The government’s job is not yet over. Given the high expectations of success, it has now become imperative for policy makers to make the most of the current situation and address the major structural issues affecting the economy and growth momentum to be sustained. (M.K.BHARDWAJ) 4 October 2015 Materials Management Review MATERIALS MANAGEMENT REVIEW Volume 11 - Issue 12 IIMM is a charter member of International Federation of Purchasing & Supply Management Editor in Chief & Publisher: Mr. M. K. Bhardwaj Past President, IIMM & Former Director Ministry of Defence Core Committee : Mr. Ashok Sharma, President 5M India Mr. V. K. Jain, Former ED, Air India Mr. Tej K Magazine, Management Advisor National President : Mr. Lalbhai Patel Editors : Mr. O.P. Longia (Sr. Vice President) Mr. H.K. Sharma, VP (North) Mr. Samiran Basu, VP (East) Mr. G.B.Palankar, VP (West) Mr. R. K.Rastogi, VP (South) Mr. A.K.Mehra, VP (Central) Mr. P.M.Biddappa, NS&T Mr. C. Subbkrishna, IPP Prof.(Dr.) V. K. Gupta - IMT, Ghaziabad Correspondence : MATERIALS MANAGEMENT REVIEW Indian Institute of Materials Management 4598/12 B, Ist Floor, Ansari Road, Darya Ganj, New Delhi - 110 002. Phones : 011-43615373 Fax: 91-11-43575373 E-mail: [email protected] & [email protected] Website : iimm.org (October 2015) CONTENTS PAGE NO. TAX EXEMPTIONS INGST - PRINCIPLES AND PRACTICES STATUS OF SUPPLY CHAIN MANAGEMENT IN INDIA 11 INDUSTRY IMPERATIVE: TRANSITIONING FROM SUPPLY CHAIN MANAGEMENT TO A VALUE CHAIN STRATEGY BY 2025 6 15 ACHIEVING COMPETITIVE SUPPLY CHAIN THROUGH BUSINESS PROCESS RE-ENGINEERING: A CASE FROM DEVELOPING COUNTRY 18 EASE OF DOING BUSINESS IN INDIA - THE GROUND REALITIES ARE NOT TOO ROSY 25 RE-BIDDING FOR PRIVATE CARGO TERMINALS 26 DIGITAL INDIA : AN OVERVIEW 27 WTO UPDATE : THE REVISED WTO AGREEMENT 29 CUSTOM EXCHANGE RATES 30 BIS NEWS : THE BUREAU OF INDIAN STANDARDS BILL 2015 31 PERSONALIZED RETAIL EXPERIENCE: THE ANSWER BY THE BRICK-AND-MORTAR STORES 32 INTERNATIONAL NEWS 34 COMMODITY INDEX 35 BRANCH NEWS 36 EXECUTIVE HEALTH 57 LIST OF IIMM BRANCHES 58 Edited, Printed & Published by : Printed at : Power Printers, 4249/82, 2 Ansari Road, Daryaganj, New Delhi - 110002 INDIAN INSTITUTE OF MATERIALS MANAGEMENT 4598/12 B, Ist Floor, Ansari Road, Darya Ganj, New Delhi - 110 002. Phones : 011-43615373 Fax: 91-11-43575373 E-mail: [email protected] & [email protected] Website : iimm.org (Published material has been compiled from several sources, IIMM disowns any responsibility for the use of any information from the Magazine if published anywhere by anyone.) Materials Management Review October 2015 5 TAX EXEMPTIONS IN GST — PRINCIPLES AND PRACTICES R. SEKAR COMMISSIONER OF CUSTOMS, PUNE U to collect the tax from the consumer and deposits the amount with the Government. VAT being a tax on consumption of goods and services, VAT paid at intermediate stages are only pass through transactions. However, differentiating taxes as direct and indirect based on the person who bears the burden of the tax is debatable since burden of a direct tax like Income Tax may also be shifted to consumers. niverse and life in Universe often do not confirm to a linear mathematical model. In spite of best intention and efforts, it is difficult to design a perfect Tax system which is universally applicable for all times to come. Ability to adapt to changing realities is critical for a Tax system to sustain and be relevant. Tax Policy and Tax Administration are no exception and do require to move with time and place reflecting the social, economic, cultural and political realities. Tax on consumption of goods and services on value added basis, known as Value Added Tax (VAT) or Goods and Service Tax (GST), has been emerging as tax of the future. In an increasingly globalised and competitive environment, direct taxes are being reduced and the current global trend is to derive higher proportion of revenue from indirect taxes. VAT is an indirect tax on consumption of goods and services, covering every single commercial transaction and recovered at each stage of value addition until one reaches the final consumer. It is distinct from turnover tax. VAT catches all manner of transactions and the word supply indicates any output. The scope of supply is more than sales. In VAT, it is of no consequence as to whether the supplier is a manufacturer, wholesaler or a retailer, supply goods and services or acting as principal or as agent. VAT is charged down the chain of distribution until reaching a consumer who is not registered for VAT. 6 Under VAT, tax is imposed and collected at each stage of value addition in the course of production and distribution of goods and services. Tax imposed and paid on input goods and input services is reclaimed as input credit and the total tax liability at each stage is calculated after granting input tax credit. Generally a registered person can claim credit for input VAT on goods and services purchased and used in connection with the taxable outputs. Input tax credit claimed reduces tax liability. Tax base is effectively limited to each stage of value addition. VAT secures revenue by being collected throughout the process of production – distribution without distorting production decision. VAT is generally required to be paid by the supplier of goods and services. However, it is the consumer who ultimately bears the burden of VAT as part of the consumer price. Supplier merely acts as an agent October 2015 Fiscal and Monetary Policies are tools available to Government to achieve socio-economic and political objectives. Challenge before any Government is to balance growth with development and equity. Policy on economic growth should appropriately factor the distributional-objective of reducing disparity, known as inclusive growth. Growth with equity is the foundation of democratic system. VAT is the best form of general consumption tax. However, equity and distributional effects of VAT and its potentially distorting economic effects are matters of debate. There is also a view that VAT is a regressive tax. There is, therefore, a strong reason to introduce measures which will protect the poor when implementing GST. Though VAT is accepted as an efficient and simple method to tax goods and services and raise revenue, the issue of equity and consequent impact on maintaining political equilibrium while designing VAT cannot be ignored. Re-distributional effect of tax policies, especially in the context of globalization and liberalization, acquires more importance when designing a politically acceptable tax system. Tax policy cannot ignore historical realities. Taxation and Spending reflected in the Revenue and Expenditure Budgets of the Government are two dimensions of the Fiscal Policy. Re-distributing income through expenditure is directly used to reduce disparity. Primary objective of tax policy is to mobilize resources without affecting efficiency and competitiveness. However, policy makers do need to appropriately factor the distributional aspects so that the burden of taxation is distributed in a fair and just way. Empirical evidences support the view that the most efficient way to reduce income in-equality over the long term is to increase public investment on the human capital of the poor and making available the public goods and services to the needy. Materials Management Review Unlike Income tax, consumption taxes encourage savings which is critical for developing and transitional economies. Forms of VAT differ in different countries depending upon the varieties of objectives to be achieved and their priority. Needs and concerns of developing and transitional economies may not be similar with that of developed economies. Though features like single rate with no exemptions, zero-rating instead of exemptions and immediate refund of unutilized credit are considered as desirable characteristics of an ideal VAT design, these may not be possible or desirable in the context of a particular country or particular time, for political and practical reasons. Some of the bad features may be inevitable for successful adoption in the first place. It depends lot on the ability to make difficult choices. Political considerations influence most tax policy decisions. VAT design needs to be consistent with the objective to sustain the political equilibrium and to balance equity, efficiency and sustainability in the fiscal sphere. Though single rate is considered as ideal and widely recommended, it is only Denmark in European Union that follows single rate. Deviation between standard and weighted average VAT rate in the European Union varies in percentage terms between 0% in Denmark and 32% in Spain. Exemptions vary even more widely from country to country. Even in Denmark where there is one rate, exemptions are provided including passenger’s transport. VAT is widely followed in developed and developing countries and it is a major and buoyant source of Government’s revenue. VAT with broad base and uniform rate is neutral to transactions and does not interfere with patterns of production and consumption. Non-uniform rates and extensive exemptions affect the neutrality of tax incidence, distort patterns of consumptions as well as production and distribution and complicate the tax structure. Exemptions are derogations to main principles and reduce the tax base. Special treatment is granted by exempting particular categories of goods and services. Primary causality of tax exemptions is simplicity. Exemptions inevitably make tax laws and tax administration complex and provides scope for avoidance and litigation. Direct consequences of tax exemptions are, — net revenue loss to Government. increase in compliance cost to business increase in administrative cost to tax administration. Invisible consequences of tax exemptions, often adverse, are many. Appearances could be deceptive. What seems obvious may be different from what is real. Form may not necessarily reflect the substance. Materials Management Review Tax exemptions, especially mid-stream tax exemptions, apart from making the tax system complex also result into unintended and adverse tax consequences. There are two types of tax exemptions. Exemptions without the right to deduction of tax paid on inputs. Exemptions with the right of deduction of tax paid on inputs, known as zero-rating. It is necessary to standardize exemptions in order to achieve a common basis of assessment. Certain exemptions are required in the public interest e.g. Medical and Educational services. Certain exemptions are provided on the reasoning that the supplies are made almost exclusively by Public Authorities. Government have been increasingly moving away from business activities. Consequently, supplies which are traditionally provided only by public authorities are increasingly being provided by nonpublic operators within a competitive environment. Taxing a supply provided by private operators but exempting the same supply if provided by public authorities creates distortions of competition. Principle of fiscal neutrality requires treating supplies which are in competition with each other in the same way irrespective of the status of the supplier. Status of the supplier should not be the criteria to determine the tax consequences of a transaction. In certain cases, exemption may give rise to distortion of competition not immediately but in the future. This effectively prevents private operators from providing such supplies in future and such cases can not be merely treated as hypothetical possibility. Exemptions based on the status of the service provider by itself give rise to distortion of competition, either immediately or in the future. If governmental units make sales of goods and services, there is no general justification in exclusion from tax simply because the vendor is a governmental unit. Specific justifications for the exemption need to be provided. Exempted goods and services suffer taxes paid on domestic inputs (VAT) and imported inputs (CVD). Exemption results into denial of credit of VAT and countervailing duty (CVD) paid on inputs used in the exempt outputs. Suppliers of outputs can not recover input taxes which relate to exempt outputs and hence cannot pass the input tax to customers. Exemptions for products used at intermediate stages of production or distribution result into break in the tax credit chain and results into cascading effect and multiple taxation. Midstream exemptions have the effect of increasing the consumer prices and the VAT revenue. October 2015 7 To avoid tax on inputs, there will be tendency to provide inputs in-house instead of purchasing from other suppliers. Exemptions to intermediate goods used in the production of final consumption goods, thus, provide incentive towards vertical integration. This will affect especially small and medium level suppliers of intermediate goods and services. A midstream exemption under a credit-invoice system of VAT is harmful to business. Grant of exemption for domestic supply complicates the tax system. Apart from increasing the consumer prices and administrative and compliance costs, exemption leads to adverse consequences on trade and industries. Exemption to final consumption products may have impact on retail prices. Problem becomes more acute, wherein a business provides both taxable and exempt supplies. In order to deny credit of input taxes on purchases attributable to exempt activity, a business needs to either maintain separate accounts or to allocate the common credit between taxable and exempts supplies. Output is not taxable on exempt supplies. A person who is making exempt supplies cannot charge any output tax from his customers and not being a taxable person cannot be registered. At the same time he cannot also recover the input tax he incurred which is related to those exempt supplies. Input tax which cannot be claimed, because it relates to an exempt supply, is known as “exempt input tax”. A registered business which makes both taxable and exempt supplies cannot charge VAT on the exempt supplies and also cannot claim VAT incurred on inputs used for exempt supplies. If a business is not fully taxable, it cannot recover all its input tax. It is, therefore, necessary to determine how much of the input tax incurred cannot be reclaimed. Input credit is not available for goods and services used exclusively in making exempt supplies. This is known as direct attribution. In respect of input taxes used both for taxable and exempt supplies, residual input tax needs to be apportioned to determine how much is attributable to exempt supply. The percentage of residual input tax attributable to exempt supplies is calculated as follows: situations. There are two methods to calculate exempt input tax Stage one is to determine input taxes which are directly attributable to exempt supplies. Stage two is to apportion residual tax using either the Standard method or the Special method. The Standard method apportions the residual tax to exempt outputs in the ratio of value of exempt outputs to total outputs. This method presumes that there is a direct and proportionate relationship between the VAT paid on inputs and the value of the output. Though this method has the virtue of relative simplicity, it may distort the recovery of input tax in favour of or against the supplier in large number of cases. If the transaction is not understood appropriately, the ratio could be potentially dangerous. There may not necessarily be a direct relationship between output value and the input tax incurred for the output. Supplier need not necessarily use Standard method but can apply for Special method for apportioning the residual tax. If the Department is of the opinion that the Standard method is distortive and they cannot agree with the Special method suggested by the supplier, Department has got the right to suggest a Special method. Depending upon the business, different criteria are adopted to arrive at Special method. Certain exemptions do not depend upon the kind of goods and services provided by the supplier but depend upon the nature of the entity. Such exemptions are known as “Entity exemptions”. Entity exemptions under VAT are of two types. The first type is exemption provided to small businesses based on the annual sales that are below the exemption threshold limit prescribed. Businesses availing small business exemption generally are not registered and also do not claim input credit of tax on their taxable purchases. Customers purchasing goods and services from the suppliers who avail small business exemption are also denied any VAT benefit. The second type is exemption provided for all sales or particular sales made by an entity because of the nature of the entity e.g. Insurance premium supplied by specific Insurance companies. Exemption based on the nature of the seller is generally provided to Government and other specific non-profit organizations. These entities being the supplier of exempt outputs, are outside the VAT system, but these entities still required to pay tax on inputs and imports. Exempt entity that is denied credit of VAT on inputs used in its exempt business activities may attempt to avoid tax on some purchases by providing them in-house rather than purchasing them from outside Value of exempt Supplies (excluding VAT) x 100 Value of all supplies (excluding VAT) For the purpose of this calculation, value related to capital goods shall be excluded. 8 Partial exemption occurs when a business has both exempt and taxable outputs. VAT which relates to exempt outputs known as “exempt input tax” is required to be disallowed. The main principles to compute “exempt input tax” are relatively straight forward but applying them in practice is much more complicated because of the infinite variety of October 2015 Standard method. Special method. Materials Management Review taxable suppliers. To prevent such incentive towards vertical integration, some countries treat certain self-supplies by exempt entities or organizations as taxable supplies to themselves, notwithstanding the general exemption from VAT on their outputs. Zero-rating is a mechanism in VAT system to completely neutralize taxes from a particular transaction. A supplier of Zero-rated transaction does not charge VAT on the supply. Still such supplies are classified as taxable supply but subject to zero rate. Unlike exempt supplies, the supplier of zerorated supplies is entitled to recover input credit on the taxable purchases attributable to the supply. Export of goods is generally zero-rated. Under the destination principle, services consumed outside the taxing country are zero-rated and gets taxed in the country of consumption. It is felt desirable to zerorate only exports though some countries do zero- rate certain otherwise taxable domestic transactions. Cascading effect is one of the major adverse consequences of mid-stream tax exemption. Exempt seller cannot issue a tax invoice. Purchaser can not claim any input credit on such purchases. Embedded taxes become part of the price and will be subject to VAT again. The purchaser shifts the embedded tax as cost and passed on to the customers in the form of higher prices. Exemption granted under the credit-invoice VAT at intermediate stage of production or distribution may increase the price paid by the final consumer as compared to a situation where these exemptions are not provided. Following examples illustrate the effect of mid-stream exemptions. Table I. VAT rate is assumed at 10% ad valorem Amount in Rupees Supplier Inputs Value addition Purchase VAT Value paid Total A 1000 100 1100 B 1500 150 C 2500 D 4000 Sale Price VAT liability on output Value VAT payable Total Through Input Credit On Total value addition 500 1500 150 1650 100 50 150 1650 1000 2500 250 2750 150 100 250 250 2750 1500 4000 400 4400 250 150 400 400 4400 500 4500 450 4950 400 50 450 Total 3500 350 Final price to consumer Rs. 4950/VAT paid on value addition Rs. 350/Table II. Assessee B is the exempt supplier. Amount in Rupees. Supplier Inputs Value addition Purchase VAT Value paid Total A 1000 100 1100 B 1500 150 C 2750 D 4250 Sale Price Tax Paid Value VAT Payable Total Through Input Credit On Total value addition 500 1500 150 1650 100 50 150 1650 1000 2750 - 2750 - - - - 2750 1500 4250 425 4675 - 425 425 425 4675 500 4750 475 5225 425 50 475 TOTAL 3500 625 Final price to consumer Rs. 5225/VAT paid on value addition Rs. 625/- Materials Management Review October 2015 9 Table III. Assessee C is the exempt supplier. Amount in Rupees. Supplier Inputs Value addition Purchase VAT Value Paid Total A 1000 100 1100 B 1500 150 C 2500 D 4400 Sale Price Tax Paid Value VAT payable Total Through Input Credit On Total value addition 500 1500 150 1650 100 50 150 1650 1000 2500 250 2750 150 100 250 250 2750 1500 4400 - 4400 - - - - 4400 500 4900 490 5390 - 490 490 Total 3500 640 Final price to consumer Rs. 5390/VAT paid on value addition Rs. 640/formal sector and increase the operating cost in the informal sector. Exemptions may discourage formalization of the economy. Despite continuing popularity and demand for exemptions, tax incentives are proved to be ineffective. They reduce revenue and complicate the fiscal system without achieving the stated objectives. Simple tax system encourages people to come to formal sector from informal sector. A complex tax system has got inbuilt tendency to discourage entrepreneurs to move towards formal tax system. Experiences show that loading more and more objectives on a tax system through incentives, however well meaning they are, do not achieve the desired objectives. It may be seen that VAT paid on value addition when there is no exemption is Rs. 350/-and whereas VAT paid on the same value addition is Rs. 625/-when B’s supply is exempt and Rs. 640/-when C’s supply is exempt. Consequently consumer prices for the same product in these three situations are Rs. 4950/-, Rs. 5225/-and Rs. 5390/-respectively. Variation is on account of break in credit chain which results into cascading effect. Retail stage exemption reduces revenue but there is a possibility for reduction in the retail prices in such cases. Although exemptions on retail sales may be expected to reduce prices to the consumers and VAT revenue to the Government, exemptions granted in the middle of the production and distribution chain actually increase the consumer prices and also VAT revenue over the amounts that would occur if those mid-stream sales are taxable. When goods are exempt from VAT, countervailing duty (CVD) is not imposed on similar goods imported. Tax on imported goods being totally neutralized in the exporting country, imported goods without CVD have clear competitive advantage over similar domestically produced goods. Exemption thus becomes injurious to domestic producers. In principle, a more inclusive tax base combined with targeted subsidy to the consumption basket of the poor would be a desirable option. If that is not possible, it may be better to supply such items at a reduced rate rather than to exempt them completely. However, for administrative and other practical considerations in certain cases it may be justifiable to exclude these items which constitute major consumption expenditures of the poor. 10 Tax system should reduce the operating cost in the October 2015 Extensive use of tax incentives, apart from reducing the availability of resources required in funding essential public sector activities, complicates tax administration, facilitates evasion, encourages corruption, increases litigation and makes the tax system inefficient. Experiences clearly prove that tax exemptions encourage rent-seeking and provide scope for lobbying and special interest groups. Though the world is full of opportunities, seizing and encashing the opportunities is in one’s own hand. Growing may not be a painless process. Difficult decisions are to be taken to secure our future. World belongs to the strong and not the meek. India has to continue the journey with pride and confidence. We have to be an active player in creating the future instead of being a spectator in watching it happen. “Destiny is not matter of chance. It is a matter of choice.It is a not thing to be waited for,It is a thing to be achieved” William Jennings Bryan Source : www.gstindia.com Materials Management Review STATUS OF SUPPLY CHAIN MANAGEMENT IN INDIA M. VENKATA RAMANA REDDY ASSOCIATE PROFESSOR, DEPARTMENT OF MECHANICAL ENGINEERING G.NARAYANAMMA INSTITUTE OF TECH. AND SCIENCE, SHAIKPET, HYDERABAD A bstract: Supply Chain Management and Logistics involves optimizing the delivery of goods, services and information from supplier to customer. An effective supply chain makes companies competitive and profitable. Information is essential to making optimal supply chain decisions because it provides the global scope needed to make optimal decisions. Information technology (IT) provides the tools together this information and analyses it to make the best supply chain decisions. Latest and the state of art technologies and management tools ERP, CRM, and SRM along with auto ID technique RFID have to be used for improving the performance of Supply Chain Management and Logistics in India. Key words: SCM and Logistics, IT, CPFR, ERP, CRM, SRM and RFID. I. INTRODUCTION : Supply Chain Management has gained significant importance in the 21st century. It is so because small companies like Wal–Mart, Dell, and Amazon owe their entire success to their agile and adaptive supply chain. These were small companies virtually unknown not so long ago and suddenly they became the most competitive and admired companies on the stock bourse. However some Indian companies are moving towards making their supply chain and logistics efficient, most of them have done very little or nothing. If companies choose to compete in the global environment, they will have to look for ways to reduce expenditures of their suppliers and channel partners, logistics or distribution partners. This reduction in cost will leads the revamping of supply chains and significant investment in information technology, because information technology tools and techniques plays very important role in improving the status of the SCM. 1.1 SCM and Logistics defined : The Council of Logistic Management (CLM) (2000) defines SCM as “the systematic, strategic coordination of the traditional business functions and tactics across these business functions within a particular organization and across business within a supply chain for the purpose of improving the long term performance of the individual organizations and the supply chain as a whole”. II. LITERATURE SURVEY : The traditional protective economic, industrial and organizational boundaries have been demolished. To compete successfully today„s Materials Management Review marketplace, organizations need concurrently to manage effectively and efficiently the activities of design, manufacturing, distribution, service and recycling of their products and services to customers. The size of the Indian logistics market is estimated as US$ 14.31 billion in 2004 and is expected to grow to US$19.54 billion in 2009. The logistic cost as percentage of the gross domestic product (GDP) stood 13% in India in 2004. Close to 22% of the aggregate sales, amounting to US$ 25 billion is tied up in inventories in the supply chain network countrywide. Indian organizations are looking for collaboration with supply chain partners to cope up with the increasing uncertainty of supply networks, globalization of business proliferation of product variety and shortening of product life cycles. According to Lee„ top performing supply chain possesses three very different qualities. They are – 1. Agility 2. Adoptability and 3. Alignment The above qualities cannot be attained without collaboration, optimization and connectivity. The recent technological advances in IT have made it possible to make supply chain lean and thin. Holistically speaking, without IT systems in place, no supply chain could be agile nor could adapt and align fast to the changing business needs. III. IT TOOLS AND TECHNOLOGIES : Information is essential to making supply chain and logistic decisions because IT provides the global scope needed to make optimal decisions. Best in class companies world wide have successfully used sophisticated IT systems to streamline process and enable effective decision making. The information necessary to achieve global scope, corresponding to the different stages of the supply chain as 1) supplier information 2) manufacturing information 3) distribution and retailing information and 4) demand information. According to the Zillur Rehman s paper, in a survey of India that most popular use of IT is in transportation, followed by order processing, managing vendor relations, purchasing/ procurement and customer services. Information technology in accessing real time information regarding product availability, inventory October 2015 11 level, shipment status and product requirements, thereby improving supply chain efficiency . Also for designing the appropriate network structures, best practice companies are moving from traditional rule of thumb to using advanced IT tools and technologies. instance through web site each member in the chain can access the shared database. E-Supply chains can be designed and studied through a systematic approach, which considers the various levels at which information technology can be applied in a traditional supply chains. 3.1 Collaborative Planning Forecasting and Replenishment (CPFR) : CPFR model was developed by SCOR (Supply Chain organization) and “at its essence, CPFR is a set of business processes that helps eliminate demand and supply uncertainty through improved communication between supply chain trading partners”. Nine CPFR is a model to develop collaboration and this to happen there should be a complete integration between manufacturer, their suppliers, shipper, and logistics partner. The primary benefit of integration is that all business units and supply chain partners share the same data, synchronize action and minimize distortions and bullwhip effect in demand management”. This integration would require technology platforms such as ERP, SRM or CRM platforms or legacy systems connected through web service. 3.6 Integrated supply chain network : An integrated supply chain network is a group of independent companies, often located in different countries, forming a strategic alliance with the common goal of designing, manufacturing, and delivering right-quality products to customer groups faster than other alliance groups and vertically integrated firms. The structure of an integrated supply chain network held together by a logistics and information network is shown in Figure. Such an integrated supply chain provides the basis for application of various information technologies that transformed it into e-supply chains. 3.2 Enterprise Resource Planning (ERP) : ERP provides the transactional tracking and global visibility of information from any part of a company and its supply chain that allows intelligent decisions to be made. This real time information helps a supply chain to improve the quality of its operational decisions. This ERP software has been successful in improving data integrity within the supply chain. 3.3 Customers Relations Management (CRM) : In the changing Global environment, increasing customer satisfaction is one of key success factors in all industries so also in supply chain management. So it is very much essential to make all policies keeping in view customer and availability of technology. In traditional method of CRM, phone, paper, personal interaction etc are used for communication and relationship. But with IT enabled SCM with CRM software can store customer details, while making transactions with the customer monitors buying and behavior of decision of different customers minimize internal fault, help in the automation process, automatic tracking and response, bill finalization and analysis of communication pattern. 3.4 Supplier Relation Management (SRM) : Supplier Relation Management is to streamline and make more effective the process between an enterprise and supplier. SRM includes both business practices and software and is a part of the information flow component of SCM. According to the proponents, the use of SRM software leads to lower production costs, higher quality but lower priced end product. 3.5 Electronic Supply Chain (E-Supply Chain) : With the quick development of Electronic commerce, SCM can be made more effective through electronic means. For 12 October 2015 Figure: Integrated Supply Chain Network 3.7 Radio Frequency Identification (RFID): Radio Frequency Identification is a type of automatic identification system. The purpose of RFID system is to enable data to be transmitted by a portable device called tag, which is read by RFID reader and processed according to the needs of a particular application. The data transmitted by the tag provides identification or location information or specifies about the product tagged, such as price, colour date of purchase etc. A basic RFID system consists of three components namely an antenna or coil, a transceiver, and a transponder (RF tag) electronically programmed with unique information. The antenna emits radio signals to activate the tag and read and write data to it. Antennas are the conduits Materials Management Review between the tag and transceiver, which controls the system data acquisition and communication. When an RFID tag passes through the electronic magnetic zone, it detects the readers activating signal. The reader decodes the data encoded in the tag s integrated circuit and it is passed to the host computer for processing. 4.4 Lack of proper logistic infrastructure: Country wide infocomm B2B network, and poor conditions of roads results in capital being tied up in huge stock piles of obsolete goods both in terms of moving inventory as well as at the factory site, and lack of professionally competent logisticians. Wal-Mart has successfully tested the technology with the top 100 suppliers, it is now taking steps to expand roll out of the new technology across other suppliers and stores. V. WAYS AHEAD OF IMPROVING THE SCM In India very few companies are implementing this technology. Because of the high cost of implementation of the system, most of the Indian companies are not in favour of RFID technology. This high cost is associated with retooling, extensive partner relationship across channel members particularly, manufacturers and retailers. In future, with a prospect of cost effectiveness, RFID may be put to use extensively. 3.8 Web Services : Not all companies can afford to deploy the recent ERP, SRM, CRM and other software modules as these are expensive and because replacing the legacy ones entail huge cost and effort. However, it is necessary to integrate the old traditional system with the company and supplier and other channel partners. The web services do exactly that to integrate the old legacy system with one another thus saves cost on the deployment of the costly new IT systems. IV. PROBLEMS TO OVERCOME IN IMPROVING PERFORMANCE OF THE SUPPLY CHAIN MANAGEMENT 4.1 High cost of Supply Chain: The Indian industry spends an exceptionally high amount of 13% of its GDP on logistics and 22% of the aggregate sales are tied up in inventories. 4.2 Inadequate infrastructure scenario required for efficient Supply Chain: The fifth largest country in terms of gross national product (GNP) and purchasing power parity, consumer base of over a billion people (Centre for Monitoring Indian Economy, 2000), India is the fastest growing market in the world. 4.3 Inadequate investments in IT: Though India is a leading exporter of IT products, Indian companies are unfortunately least inclined to use them. Hence, the IT penetration in India is low. This is not surprising that Indian companies are 1.3% of the gross sales. For companies that use IT systems, there seem to be a clear bias towards using stand-alone IT systems. Using these systems would mean that collaboration would be low as these stand-alone systems are not friendly when it comes to implementing recent supply chain models like CPFR, VMI etc. in the present scenario the supply chain around the world is On-Demand, using technology such as internet, mobile, wireless, RFID etc, whereas Indian supply chain is still to come out of this slumber. Materials Management Review 5.1 Investment in IT : If the Indian companies are to adopt global supply chain standards and benchmarks against the global companies there is a long way ahead. In addition, this way starts with investment in information technology. This investment will go towards making companies connect with suppliers and partners. This connectivity will improve the visibility in the chain and thus collaboration can take place with partners. This collaboration will make the supply chain agile and align itself to the changing market demand. 5.2 Leverage IT Capabilities: The IT talent is not hard to find in India and Indian companies can use it to their advantage. They can employ trained IT engineers at lower cost as compared to the counterparts in other countries and thus become competitive. 5.3 Align Supply Chain Strategy with Business Strategy So far, Indian companies have marketing, personnel, accounts and other departments but no supply chain department to speak of little. Purchase or procurement section has more or less carried out the supply chain and logistic functions. These departments however are not aligned to follow supply chain as a strategic area and are often not in harmony with other departments or with partners. Now the time is ripe to align competitive advantage, increase profitability, and market share in these challenging times. 5.4 Collaborative Product Development (CPD) : Is a business strategy, work process and collection of software application that facilitate different organizations (may be partners or competitors) to work together on development of a product and thus saves costs. Coming up with new products is time consuming. This can be done by CPD. The major benefits of CPD: 1. Acceleration of time to market provides improved customer satisfaction, greater profit potential and gain in market share. 2. Reduces costly design flaws and improves quality and reduces time to market the products. 3. Effective data sharing ‘any time any place’ keeps everyone on the same page, eliminating costly errors and delays. 4. Effective communicative capabilities help ensure that right information reaches the right person in October 2015 13 right a way. 5.5 As mentioned obstacles in 4.4, if those systematic obstacles are overcome, significant benefits can be reaped through the multiplier effect of logistics in all economic sectors. 5.6 Potential savings for India - is possible if logistic costs decreases by 1%, approximately $ 4.8 billion per year as Indian GDP is 480 billions( Indian logistic cost per GDP is 13%). VI. CONCLUSIONS : Effective Supply Chain Management and Logistics contributes to competitive advantage to organizations. This paper conveys the conceptual idea of SCM and Logistics as well as importance of information technology tools and technologies for improving the performance of SCM and Logistics in India. To achieve this improved performance, organizations should focus on applying techniques which offer a strategic opportunity for companies to gain an increase in revenue. This is possible by refocusing on integrating IT with supply chain management and Logistics The desired technology platform can capture enterprise-level data and deliver information to support the specific needs of their global manufacturing or distribution. Organizations must realize that they must harness the power of IT to collaborate with their business alliances. Business organizations must offer more value for less money by utilizing the latest innovative technologies to achieve continuous quality improvement by being highly cost effective. In their search for excellence, the leading business organizations of the world are using SCM, which employs the latest and state-of-the-art IT technologies and tools. This leads to the much sought after cost effectiveness by exploring leading-edge use of information technology in supply chain integration. Hence, to succeed in today s global marketplace, Indian organizations must look at streamlining their supply chain through the successful deployment of information technology. Many management gurus believe that India has the potential to emerge as the economic super power of the world in the near future. In order to achieve this status, the Indian business organizations must strengthen their practices learning a lesson from the global counterparts. The day is not far when Indian professionals will combine their expertise in IT with applications in SCM and Logistics to emerge as winners. REFERENCES [1] 14 Arshinder, Kanda, A., Deshmukh, S.G., 2008. “The supply chain Coordination: perspectives, empirical studies and research directions” international journal of production economics 115, 316-335. October 2015 [2] Arshinder, Kanda, A., Deshmukh, S.G., “Supply chain Coordination issues: an SAP-LAP framework”, Asia pacific journal of marketing and logistics, vol 10 no3 2007 pp 240-264 [3] “Basics of Supply Chain Management” by Lawrence D.Fredenedll, Ed Hill, The St Lucia press/ APISC series on Resource Management [4] Bentit M.Beamon, “Measuring Supply Chain Performance and Production Management, 1999,vol-19, no:3 pp.4-16. [5] B.S. Sahay and Ramaneesh Mohan, “The Supply Chain Management Practices in Indian Industry”, International journal of physical distribution of Logistic Management 2000, vol: 33, no 7 , pp582606. [6] David Simchi-Levi, Philip Kaminsky, Edith SimchiLevi (2000).” Designing and Managing the Supply Chain.” Burr Ridge, IL: The McGraw-Hill Companies, Inc [7] Lee I Hau “The triple a supply chain”, Harvard Business Review, October 2004. [8] Min.S, and Mentzer.J.T, “Developing and Measuring Supply Chain Concepts”. Journal of Business Logistics 2004, Vol 24 No1. [9] R.P Mohanty, S.G. Deshmukh, “Essentials of Supply Chain Management”, 2004, Jaico publishing house. [10] Sanjay Upendram, kaushika Madhavan, Arun Krishnan “Competitive Automotive Supply Chains in India” white paper, 2004, November, in souvenir, Indian Institute of Materials Management, Supply Chain expo 2005. [11] Sunil Chopra and Peter Meindl “Supply Chain Management: Strategy, Planning and Operations”. Pearson Education Pvt.Ltd., India. [12] “Understanding the E Supply Chain Design and Future trends”, N.Viswanadham and Roshan Gaonkar, The Logistic Institute- Asia Pacific, National University of Singapore. [13] “Understanding the Supply Chain Management: Critical Research and Theoretical framework” L.J.Cheny and A.paulraj, International Journal of Production Research, 2004, vol 42 No.1 [14] “Use of Internet in Supply Chain Management: A Study of Indian Companies” Zillur Rehman, Industrial Management and Data Systems, 2004, Vol: 104, No:1 Source : www.ijetae.com Materials Management Review INDUSTRY IMPERATIVE: TRANSITIONING FROM SUPPLY CHAIN MANAGEMENT TO A VALUE CHAIN STRATEGY BY 2025 DOUGLAS K. FRYETT - FOUNDER OF FRYETT CONSULTING CORP. & KEITH WARREN - CHAIR OF TECHNICAL COMMITTEE OF EFCEM & DIRECTOR OF CESA S upply chain management, as the name implies, is all about managing something that is rather “static” in nature. By simple definition, it is about “managing” an existing model designed to provide a certain degree of “value” to all channel participants that are part of a particular supply chain. Food service equipment and supply manufacturers have their upstream vendors who are supplying the various raw materials and components necessary to manufacture and assemble their particular family of products. These manufacturers, in turn, have their down-stream channel partners as well – equipment and supply dealers, food distributors, design consultants, and service agencies – who are “responsible” for providing an “efficient” goto-market strategy for the aforementioned various manufacturers. But how can a company create sustainable “value” for its constituents? How can it make value creation one of its corporate values and institutionalize it? Todd Zinger, in a recent Harvard Business review article, proposes that value can be created through the convergence of three “sights” – foresight, insight, and cross-sight. Let’s take a closer look at these “sights” that he has identified and relate them to our industry. Value chain strategy takes on an entirely different complexion than that of supply chain management. By nature, “value” is a very dynamic word —it is constantly changing – as value is always in the eyes of the beholder. In other words, it means different things to different people, or constituent groups, and at different times. As such it requires a significantly greater degree of nimbleness, cooperation between all of the various value channel constituents, and attention being paid to it by all members of the value chain. Supply chain strategy or value chain strategy? It will be important that organizations seriously consider the need to start making the shift to a value chain strategy business model from the more traditional supply chain management model if it is their desire to optimise their economic and brand position within the marketplace. To put it another way, to achieve sustained growth, companies should be concentrating their strategic and tactical efforts on developing and executing strategies that create value for all of the various channel constituents rather than focusing on trying to develop that rather elusive sustainable competitive advantage. Because in today’s marketplace there is no such thing as a truly sustainable competitive advantage. Putting it in the context of the food service industry, the biggest challenge facing today’s food service leaders is finding new and innovative ways to create and sustain value for the end-user / operator base and not pursuing a strategy of trying to achieve a sustainable competitive advantage. Materials Management Review Foresight should clearly articulate a company’s expectation and beliefs regarding the short and longterm future of the industry in which it finds itself. In the context of the food service industry, it should clearly predict future consumer tastes and/or consumer demand; operator issues and drivers; take into consideration the use of current technologies and the emergence of new technologies. It should also anticipate the reaction of its competitive rivals. Foresight also suggests those asset acquisitions, investments, and strategic actions and alliances that will prove essential in a company’s predicted future state of the industry in which it is participating. Today, there is a massive convergence of industry and non-industry dynamics – new technologies; the increased proliferation of existing technologies; sustainability and all of the “peripherals” associated with sustainability; the increased use of analytics based management; changing consumer “demands,” changing end-user / operator dynamics, to name but a few that are, and will continue to shape the global food service industry. October 2015 15 So, where is the “natural” beginning of this “revolution” of sorts? The “internet of things” and “big data” are widely acknowledged to be the drivers. They will be the hub of the technical developments for the foodservice industry, as it will be for most industries. Ultimately, the ability to share and interrogate data amongst all constituent groups will lead to catering equipment that is intuitive to use and hence become even more important to operators. In fact, the data revolution that society is “embarking” on is the contemporary equivalent to the industrial revolution. Those who adopt will significantly increase their chances of success. Those who don’t, well … Key to this development will be the needs of the food service industry operators / end-users. This important segment will be driven by the essential requirements of the need to manage their businesses more closely. This will include their cost base, carbon footprint, and equipment related issues such as service scheduling. Carbon may very well become the currency of the future and a key business differentiator. The Kyoto agreement was signed up to by the world’s leading nations. Europe’s 2030 and 2050 energy roadmaps show how this will evolve with the development of European supply networks. And localized smart metering at the unit level will place significant focus on energy management and carbon related issues. This will inevitably push the use of technologies seen in other industries. In the context of our industry, this will drive innovation and invention with commercial equipment needing to match the efficiency and operational demands of the operator customer. Today we are seeing legislation delivered through the “Energy related Products” Directive (ErP) in the form of Implementing Measures for commercial refrigeration, dishwashers, ovens and hobs. Its purpose is to reduce the energy use of equipment within these categories by setting minimum energy performance standards which must be achieved. With the need to reduce the world’s use of resources, carbon has become the lowest common denominator for all the products that consumers and business use. In business terms, there will be further reliance placed on businesses to measure their carbon “bottom line” with as much vigour and aggressiveness as their financial one. The carbon foot-printing of all products will enable this. The limited and more costly energy resources available will mean further development of dynamic efficiency products that can be remotely managed on-line by the manufacture and/or by the operator. This will inevitably dominate this sector’s development. Energy companies may wish to be the supply partner for food service equipment and as such proactively manage the energy use of such equipment that it is, itself selling into the marketplace. This creates yet another supply channel (value channel) which would be based on equipment efficiency and performance. Waste companies too will be key influencers and actors in the further development 16 October 2015 of waste resource management from commercial kitchen operations. Given the aforementioned predicted scenarios, the supply chain gaps that exist today will need to be considered and eradicated, or at least reduced, in light of the further consolidation and control that equipment operators will need from their value chain. Studies* are available that give an insight into the manufacturer, consultant, dealer issues that exist. Now, let’s get back to those “sights.” Insight is what makes your company truly unique. If your competitors have assets and capabilities that are very similar in nature to yours, then they can certainly replicate and execute your strategy, or more disturbing, even improve on it. True insight is very company specific – it identifies those assets that are rare, distinctive, and valuable to your company. They are assets that companies can, and should, highly leverage in the marketplace. Cross-Sight is a company’s ability to identify those assets that are uniquely valuable to a company and/or assets with unique value that other companies are simply unable to perceive, that could be aggressively deployed by your organization. Think of Apple Computer and the numerous technology acquisitions and product developments that it has made over the years that have made Apple products leaders within the consumer electronics field. All three of these “sights”: foresight, insight and cross sight, when combined and used together, will allow companies to create a continuous succession of valuecreating strategies. Foresight, specifically as it applies to future demand, the use of new and existing technologies, and industry and consumer trends will highlight those areas in which companies should be searching for crosssight. Conversely, insight, regarding a company’s unique assets, will help focus a company’s search for foresight and cross-sight. And finally, cross-sight will help reveal those valuable complimentary products and services, which in turn will highlight the domain of foresight. Value creation for food service industry customers should focus squarely on their experiences and solutions to their problems. Study after study in this industry has shown that what operators are looking for from their up-stream channel constituents – and very few, if any companies are actually providing this – are well designed experiences and solutions to their problems. If you do this through the use of the “Sights” Model you will create true and sustainable value for your customers. Companies who do an excellent job of this put themselves inside their customers’ businesses (in some cases, literally) and then embrace the outcomes that they (their customers) are trying to achieve. The great Austrian born management guru, Peter Drucker, noted that knowledge-driven innovations are “almost never based on one factor but rather on the convergence of several different kinds of knowledge.” The initial Materials Management Review knowledge that is “born” often results in a tremendous amount of activity and excitement, but it is not until all pieces of the knowledge puzzle have been “discovered” and put into their appropriate places that true progress can actually be achieved. External forces and drivers —Data management teams will be as essential to a business in 2015 as marketing, sales, accounts, and operations teams are today. We are seeing this start through Building Information Modeling (BIM) which allows cloud based design using 3 dimensional rendered models to which data is tagged. This will start to be a requirement in public sector projects from 2016. By more efficient collaboration between the designer and contractors, BIM will reduce procurement costs by 20%. Having a full inventory of the equipment in the building, the day to day operation and performance will be managed including the kitchen. The direct product profitability of the equipment will be continually evaluated and managed to ensure that its contributing to the operator’s profits. This will also assist with the management of food costs and the management of food waste in an effort to contain overall costs. The equipment companies that are closest to the foodservice operator will have the opportunity to gather and interpret data on the activity in sites and with the consumer. Thus, the benefits of “big data” and the “internet of things” will inevitably grow. Manufacturers in the “new” value chain will have specialists within their own business who can interpret, use the data, and turn it into valuable, actionable information. future the use of data in this way can provide a carbon footprint for the equipment, the kitchen and the menu. The availability and use of data in the proposed new value chain will mean that equipment companies will have the opportunity to develop new products which will subsequently provide access to even more data which they will need to help turn into actionable information. This, when linked to the identification and transfer of innovative ideas and technologies from other industries, will complement a company’s own research and development initiatives. There is a profitable and rewarding outlook for those companies who can sustain their strategies with ever closer engagement with specifiers and foodservice operators. There will be the inevitable and unforeseen disruptive influences to business (as there always has been) but an enhanced value proposition that is data focused will be key to effective business development. In summary, the transition from a supply chain to the value chain will, and can only be achieved by those companies that show the ability to engage and evolve their management thinking and practices. Companies that are able to demonstrate the ability to flex their resources and actively engage all of their channel constituents in a meaningful and transparent way will become part of the value chain that is already beginning to evolve. This will provide competitive advantage at all levels in the chain but especially with the foodservice operator’s management team. This interdependence will provide a greater understanding of operator and consumer habits, and link this to the equipment’s operational needs. The use of data in this way will increase the need for transparency and trust between the equipment manufacturers and the food service operators. The equipment companies that have access to this data, combined with the commitment to interrogate it effectively, will have the edge over their competitors. They will also have the opportunity to develop new equipment and services based on detailed knowledge from the marketplace; this equipment “black box” of information will include utilities use, patterns of use, optimum labour requirements and so on. With all of this management information available it will get to the point where the direct product profitability of a menu item will be driven by the information on the equipment used to prepare it; the utilities used in its preparation and service; the consumables used, and the labour required. If carbon is to be the currency of the Materials Management Review Source : www.fryettcg.com October 2015 17 ACHIEVING COMPETITIVE SUPPLY CHAIN THROUGH BUSINESS PROCESS RE-ENGINEERING: A CASE FROM DEVELOPING COUNTRY ALES GROZNIK - FACULTY OF ECONOMICS UNIVERSITY OF LJUBLJANA, SLOVENIA & MARINKO MASLARIC - FACULTY OF TECHNICAL SCIENCES UNIVERSITY OF NOVI SAD SERBIA R ecent business development in the light of increased competition has caused many companies to explore new drivers in order to remain competitive. In this context, business process reengineering is the key to the successful implementation of effective supply chain management which has become a potentially valuable way of securing competitive advantage. This paper presents the characteristics of business re-engineering effort and how business process modeling can be used for these purposes. Effective supply chain management requires a high degree of coordination and information sharing between partners in the supply chain. The main idea was to show through business process modeling how the business process reengineering of existing process needs to follow the introduction of new information technologies into organizations to improve information sharing. This paper will show that only harmonized implementation of information technology and business process reengineering will bring to the effective supply chain management and full improvement of companies competitiveness. Key words: Supply chain management, business process re-engineering, business process modeling, competitiveness, case study. INTRODUCTION : In the 1980s companies discovered new manufacturing technologies and strategies that allowed them to reduce costs and better compete in different markets. In the last few years, however, it has become clear that many companies have reduced manufacturing costs as much as is practically possible. Many of these companies are discovering that effective supply chain management is the next step they need in order to increase profit and market share (Simchi-Levi, 2003). In order to compete the effective management of the supply chain is critical. In today’s dynamic market, companies can no longer exploit the traditional drivers in order to remain competitive. The nature of competition has forever changed, and more significant change will occur going forward. Companies can no longer compete by designing, manufacturing and selling a single product, and manufacturing that product in advance to handle anticipated demand. Customer expectations now include both traditional activities associated with warehousing 18 October 2015 and distribution and new activities like technical support, electronic order processing, and customized financial services. Today’s sophisticated customers demand products specifically tailored to their needs, when they need them. Responsiveness to customer needs requires a high degree of coordination and information sharing between partners in a supply chain. Such a revolutionary change in the supply chain requires new information technology (IT) which will be employed to facilitate and accelerate a new set of business processes. A new business processes are gained by renovation of current business practice in order to fully realise the benefits of improved information quality and share. The simply use of IT applications to improve information transfers between supply chain members is not in itself enough to realise the benefits of information sharing. The business models of existing processes have to be changed so as to facilitate the better use of the transferred information (Trkman et al., 2007). A supply chain is the set of business processes and resources that transforms a product from raw materials into finished goods and delivers those goods into the hands of the customer. Supply chain management (SCM) has been defined as “the management of upstream and downstream relationship with suppliers, distributors and customers to achieve greater customer value-added at less total cost” (Wilding, 2003). The understanding and practicing of SCM has become an essential prerequisite for staying competitive in the global race and for enhancing profitability. SCM need to be defined to explicitly recognize the strategic nature of coordination and information sharing between trading partners and to explain the dual purpose of SCM: to improve the performance of an individual organisation, and to improve the performance of the whole supply chain. The goal of SCM is to integrate both information and material flows seamlessly across the supply chain as an effective competitive weapon (Childhouse and Towill, 2003). In this paper we present the business process reengineering (BPR) as a tool for effective supply chain management, which is the principal determinant of the ability to compete, and illustrate through a case study how business process modelling (BPM) can help in achieving successful improvements in sharing information and the integration of supply chain processes. Materials Management Review SUPPLY CHAIN MANAGEMENT : The objective of supply chain management is to provide a high velocity flow of high quality, relevant information that enables suppliers to provide for the uninterrupted and precisely timed flow o materials to customers. Supply chain excellence requires standardized business pro-cesses supported by a comprehensive data foundation, advanced information technology support and highly capable personnel. It needs to ensure that all supply chain practitioners actions are directed at extracting maximum value. Council of Logistics Management (CLM) defines SCM as the systematic, strategic coordination of the traditional business functions and tactics across these business functions within a particular organisation and across businesses within the supply chain for the purposes of improving the long-term performance of the individual organisations and the supply chain as a whole (CLM, 2000). The concept of SCM has received increasing attention from academicians, consultants, and business managers alike (Tan et al., 2002; Feldmann and Miler, 2003; Groom at al., 2000). Many organisations have begun to recognize that SCM is the key to building sustainable competitive edge for their products and/or services in an increasingly crowded marketplace (Jones, 1998). SCM has been considered as a critical strategy for effectively competing in the 21 century. Successful companies recognizes that with effective SCM they are not only be able to reduce production cost by eliminating non-value added activities, but also to create a new set of market capabilities that are difficult to replicate. However, imple-mentation of a successful supply chain may encounter resisting forces that include lack of SCM actor ’s support, inadequate measurement and information systems, and organisational culture. Thus successful supply chains can create value contingent on their ability to overcome resisting forces through various mechanisms (Migiro and Ambe, 2008), and BPR may be one of them. Information sharing : Companies historically have considered information an asset to be hoarded and protected, rather than shared. Sharing information with suppliers, for examples, weakens negotiating positions. Such mentality (silo mentality) also led to large vertically integrated corpo-rations that allowed a company to work closely with a few internal suppliers without having to leave the boundaries of the company. A fundamental shift in the ways in which companies compete is driving a new way of thinking. Today, rather than companies competing against companies, supply chains compete against supply chains. Effective information sharing means that you no longer have to own all the pieces of the supply chain to effectively operate as a single entity. And the ability to form the appropriate partnerships in a timely manner and effectively operate as a single entity allows some supply chains to thrive while others fail (Sturim, 1999). Information sharing is a key ingredient for any SCM system (Moberg at al., 2002). Many researches have Materials Management Review suggested that the key to the seamless supply chain is making available undistorted and up-to-date marketing data at every node within the supply chain (Childhouse and Towill, 2003, 1997). By taking the data available and sharing it with other parties within the supply chain, an organisation can speed up the in-formation flow in the supply chain, improve the efficiency and effectiveness of the supply chain, and respond to customer changing needs quicker. Therefore, information sharing will bring the organization competitive advantage in the long run. The value of information sharing within a supply chain has been extensively analysed by researches. Various studies have used a simulation to evaluate the value of information sharing in supply chains (Towill et al. 1992; Bourland et al., 1996; Chen, 1998; Dejonckheere et al., 2004; Ferguson and Ketzenberg, 2006). The existing literature has in-vestigated the value of information sharing as a consequence of implementing modern IT. However, the formation of a business model and utilization of information is also crucial. Information should be readily available to all companies in supply chains and the business processes should be structured so as to allow the full use of this information (Trkman et al., 2007). One of the objectives of this paper is to offer insights into how the value of information sharing within case study supply chain is affected when two different models of business process re-engineering are applied. Time and value adding activity along supply chain : The majority of organisations have a traditional supply chain strategy. In this strategy, each department has its own workspace, and interactions usually occur intradepartmentally. It has been found that within a company whose strategy is of such a traditional form much of the work being executed is non-value-adding. By this, a significant number of the tasks which are carried out are performed more out of procedure than necessity and, had they have been removed, effective output and the general running of the company would not suffer. On the contrary, in fact, the remove such tasks may be beneficial to the company. Over a decade ago, a few companies had been seen to be aware of this and consequently restructured their supply chain to address this matter. In set up effective SCM, the key factors that need to be focused on are building relationship and creating value. When this is achieved companies become more agile, responsive, and competitive. One of the most significant things in understanding how to build effective SCM is understands of the time dimension of the supply chain. Within supply chains the need for improvement with respect to time-based resource management is receiving increasing recognition. Research indicates that it is not uncommon for the time spent actually “adding value” i.e. doing things that a customer is willing to pay for, to be as little as one tenth of 1% (Wilding, 2003). Valueadding time is characterized using three criteria: - Whether the process is physically changing the nature of the consumable item (that is the customer’s product/service); October 2015 19 - Whether the change to the consumable item produces something that the customer values or cares about and may be willing to pay for; - Whether the process is right first time, and will not have to be repeated in order to produce the desired result that is valued by the customer. Non-value adding activity can be split into three categories: queuing time, rework time and time wasted due to management decisions. A time-based process map can be used to gain transparency of the value adding and non-value adding activities. This map also enables the user to gain transparency of the supply chain process. Example of this time-based process map will be presented in the case study section. BUSINESS PROCESS RE-ENGINEERING : In re-engineering theories, organisational hierarchies and representation of organisations in terms of different functions are replaced with a process oriented perspective. Organisational structures are redesign by focusing on business processes and their outcome. Business process re-engineering (BPR) may be seen as an initiative of the 1990s, which was of interest to many companies. The initial drive for re-engineering came from the desire to maximize the benefits of the introduction of IT and its potential for creating improved cross-functional integration in companies (Davenport and Short, 1990). Business redesign was also identified as an opportunity for better IT integration both within a company and across collaborating business units in a study in the late 1980s conducted at Massachusetts Institute of Technology. The initiative was rapidly adopted and extended by a number of consultancy companies and “gurus” (Hammer, 1990). In BPR, a business process is seen as a horizontal flow of activities while most organizations are formed into vertical functional groupings sometimes referred to in the literature as “functional silos”. BPR by definition radically departs from other popular business practices like total quality management, lean production, downsizing, or continuous improvement. BPR is based on efficient use of IT, hence companies need to invest large amount of money to achieve IT-enabled supply chain. BPR is concerned with fundamentally rethinking and redesigning business processes to obtain dramatic and sustaining improvements in quality, cost, service, lead times, outcomes, flexibility and innovation. In support of this, technological change through the implementation of simulation modeling is being used to improve the efficiency and consequently is playing a major role in BPR initiatives (Cheung and Bal, 1998). BUSINESS PROCESS MODELLING : The business process is a set of related activities which make some value by transforming some inputs into valuable outputs. A business process model is an abstraction of a business that shows how business components are related to each other and how they operate. Its ultimate purpose is to provide a clear picture of the enterprise’s current state 20 October 2015 and to determine its vision for the future. Modelling a complex business requires the application of multiple views. Each view is a simplified description of a business from a particular perspective or vantage point, covering particular concerns and omitting entities not relevant to this perspective. To describe a specific business view process mapping is used. It consists of tools that enable us to document, analyse, improve, streamline, and redesign the way the company performs its work. Process mapping provides a critical assessment of what really happens inside a given company. The aims of using BPM are: (1) to help the BPR team obtain a holistic view of the process under study: (2) to identify areas for improvement; (3) to visualize the impacts and implications of new processes; and (4) to describe the rules that underlie the business process (Kovacic, 2007). The usual goal is to define two process states: AS-IS and TO-BE. The AS-IS state defines how a company’s work is currently being performed. The TOBE state defines the optimal performance level of “ASIS”. In other words, to streamline the existing process and remove all rework, delays, and bottlenecks, there is a need to achieve the TO-BE state. BPM and the evaluation of different alternative scenarios (TO-BE models) for improvement by simulation are usually the driving factors of the business renovation process (BosiljVuskic et al., 2002). In the next section a detailed case study is presented. A CASE EXPERIENCE OF BUSINESS PROCESS REENGINEERING The case study is a Serbian oil downstream company. Serbia is an upper-middle income economy by the World Bank, with a GDP at $10,792 per capita for 2008 (World Bank, 2008). The point of the case study is to present methodological approach applied in the company of the one developing country which can be helpful for the companies in other developing countries. Observed company’s sales and distribution cover the full range of petroleum products for the domestic market: petrol stations, retail and industries. The company supply chain comprises fuel depot-terminals (distribution centre), petrol stations and final customers. The products are distributed using tank tracks. The majority of deliveries is accomplished with own trucks, and a small percentage of these trucks is hired. The region for distribution is northern Serbia. It is covered by two distribution centres and many petrol stations at different locations. In line with the aim of the paper only a fragment, namely the procurement process, will be shown in the nest section. A broader description of the case study can be found in (Maslaric, 2008). In order to simulate this business process and identify non-value adding activities, a business process models was developed using the iGrafx Process software. Information about the system was collected from workers and interviews with managers and engineers. An increasing number of details were then added to the model and tested repeatedly, which gradually contributed to the development of the simulation model. Materials Management Review AS-IS model development : The next section covers the modeling of the existing situation (AS-IS) in the procurement process of the observed downstream supply chain case study. The objective was to map out in a structured way the distribution processes of the oil company. The AS-IS model was initially designed so that the personnel involved in the distribution processes could review them, and after that the final model shown in Figure 1 was developed. The core objective of supply chains is to deliver the right product at the right time, at the right price and safely. In a highly competitive market, each aims to carry this out more effectively, more efficiently and more profitably than the competitors. Because both the prices and quality of petrol in Europe are regulated, the main quality indicator in oil supply chains is the number of stocksouts. The main cost drivers are therefore: number of stock-outs, stock level at the petrol station and process execution costs. Lead time is defined as the time between the start (measurement of the stock level) and the end (either the arrival at a petrol station or the decision not to place an order) of the process (Trkman et al., 2007). The main problems identified when analysing the AS-IS model relate to the company’s performance according to local optimisation instead of global optimisation. The silo mentality is identified as a prime constraint in the observed case study. Other problems are in inefficient and costly information transfer mainly due to the application of poor information technology. There is no Materials Management Review optimisation of the performance of the supply chain as a whole. Purchasing, transport and shipping are all run by people managing local, individual operations. They have targets, incentives and local operational pressures. Everything was being done at the level of the functional silo despite the definition that local optimisation leads to global deterioration. The full list of problems identified on tactical and strategic level are identical to those in (Trkman et al. 2007), so for greater detail see that paper. Based on the mentioned problems, some improvements are proposed. The main changes lie in improved integration of whole parts of the supply chain and centralized distribution process management. TO-BE models development : The emphasis in BPR is put on changing how information transfers are achieved. A necessary, but no means sufficient condition for this is to implement new IT which enable efficient and cheap information transfer. Hence, IT support is not enough as deep structural and organiza-tional changes are needed to fully realise the potential benefits of applying new IT. In this case study we develop two different propositions for BPR (two TO-BE models) to show how the implementation of new IT without BPR and the related organizational changes does not mean the full optimisation of supply chain performance. The first renewed business model (TO-BE 1) is shown in Figure 2 and represent the case of implementing IT without structural changes to business processes. In the TO-BE 1 model, there is no integrated and coordinated activity through the supply chain. October 2015 21 22 October 2015 Materials Management Review Inventory management at the petrol stations and distribution centre is still not coordinated. time (Figure 4). Decreasing non-value adding activities imply increasing competitiveness of the supply chain. The TO-BE 2 model assumes that the processes in the whole downstream oil supply chain are full integrated and the distribution centre takes responsibility for the whole procurement process. The TO-BE 2 business model is shown in Figure 3. From this it is clear that this renovation project is justifiable from the cost and time perspective. The results in Table 1 and Figure 4 show that a full improvement and effective supply chain management are only possible in the case of implementing both IT which enables efficient information sharing and the re-engineering of business processes. The mere implementing of IT without struc-tural and organizational changes in business processes would not contribute to realising the full benefit. The main idea is that a new organizational unit within the distribution centre takes on a strategic role in co-ordinating inventory management and in providing a sufficient inventory level at the petrol stations and dis-tribution centre to fulfill the demand of the end customer. It takes all the important decisions regarding orders in order to realise this goal. Other changes proposed in the TO-BE 2 model are the automatic measurement of petrol levels at petrol stations and the automatic transfer of such data to the central unit responsible for petrol replenishment; the predicting of future demand by using progressive tools; and using operations research methods to optimize the transportation paths and times. The role of IT in all of these suggestions is crucial. Measuring the effect of re-engineering : The effect of the changes can be estimated through simulations. We simulated business processes to investi-gate the impact of BPR on the information sharing value, and valueadding activity, measured by lead times and process execution costs. A three-month simulation of the AS-IS and of both the TO-BE models was run. In the AS-IS model a new transaction is generated daily (the checked automatically every hour). The convincing results are summarized in Table 1. The label “Yes” refers to those transactions that lead to the order and delivery of petrol, while the label “No” means a transaction where an order was not made since the petrol level was sufficient. Conclusion : This paper has investigated the potential of using BPR for improving supply chain performances and competive-ness. A definition of SCM, BPR and relevant issues was presented, together with an overview of the role of IT in supporting BPR. There followed a brief overview of business process modeling methods, with a case study providing an example of its use in oil downstream supply chain in one developing country. The results of the case study served to illustrate the potential benefits of BPR for improving supply chain performances and establishing competitive supply chain. Effective SCM is critical advance for supply chain competitiveness. Not surprisingly, IT sits at the heart of this advance. Specific technologies may vary from company to company, but the underlying principles remain the same: to create seamless pipeline where product is handled minimally but moves at maximum velocity. The results is a supply chain that can be managed according to approach where the customer order is a starting point, and works down the rest of the chain are such to eliminating waste and trimming processes that do not add value along on the way. REFERENCES Bosilj-Vuksic V, Stemberger IM, Jaklic J, Kovacic A (2002). Assessment of E-Business transformation using simulation modelling. Simulation 78(12): 731-744. Bourland K, Powel S, Pyke D (1996). Exploring timely demand information to reduce inventories. Eur. J. Oper. Res. 44(2): 239-253 Cheung Y, Bal J (1998). Process analysis techniques and tools for business improvement. Bus. Proc. Manage. J. 4(4): 274-290. Chen F (1998). Echelon reorders points, installation reorder points, and the value of centralized demand information. Manage. Sci. 44(12): 221-234. Childhouse P, Towill DR (2003). Simplified material flow holds the key to supply chain integration. Omega-lnt. J. Manage. S. 31(1): 17-27. The average process costs are reduced by almost 50%, while the average lead time is cut by 62% in the case of the TO-BE 2 business model. A time-based process map shows that BPR will be contributed to the reduction of the non-value adding activities during the average lead Materials Management Review Council of Logistics Management (2000). What it’s all about. Oak Brook: CUM. Croom S, Romano P, Giannakis M (2000). Supply chain management: an analytical framework for critical literature review. Eur. J. Purch. Supply Manage. 6(1): 6783. October 2015 23 Davenport TH, Short J (1990). The new industrial engineering: Information technology and business process redesign. Sloan Manage. Rev. 34(4): 11-27. Dejonckheere J, Disney SM, Lambrecht MR, Towill DR (2004). The impact of information enrichment on the bullwhip effect in supply chains: a control theoretic approach. Eur. J. Oper. Res. 53(3): 727-750. Feldmann M, Miler S (2003). An incentive scheme for true information providing in supply chains. Omega-lnt. J. Manage. S. 31(2): 63-73. Ferguson M, Ketzenberg ME (2006). Information sharing to improve retail product freshness of perishables. Prod. Oper. Manage. 15(1): 57-73. Hammer M (1990). Reengineering work: Don’t automate obliterate. Harvard Bus. Rev. 64(4): 104-112. Jones C (1998). Moving beyond ERP: making the missing link. Logistics Focus. 6(7): 187-192. Kovacic A (2007). Process-based knowledge management: towards e-government in Slovenia. Manage. 12(1): 45-64. Maslaric M (2008). An approach to investigating the impact of information characteristics on logistic processes planning and coordination in supply chains. Master thesis. Faculty of Technical Sciences, University of Novi Sad. Serbia. Migiro SO, Ambe IM (2008). Evaluation of the implementation of public sector supply chain management and challenges: A case study of the central district municipality, North west province, South Africa. Afr. J. Bus. Manage. 2(12): 230-242. Moberg CR, Cutler BD, Gross A, Speh TW (2002). Identifying antecedents of information exchange within supply chains. Int. J. Phys. Distrib. 32(9): 755-550. Simchi-Levi D, Kaminsky P, Simchi-Levi E (2003). Managing the Supply Chain: The Definitive Guide for the Business Professionals. McGraw-Hill Professional. Sturim R (1999). Achieving competitive advantage through supply chain integration. Vitria Technology, Inc. Tan KC, Lyman SB, Wisner JD (2002). Supply chain management: a strategic perspective. Int. J. Oper. Prod. Man. 22(6): 614-631. Towill DR, Nairn NM, Wikner J (1992). Industrial dynamics simulation models in the design of supply chains. Int. J. Phys. Distrib. 22(5): 3-13. Towill DR (1997). The seamless chain the predator’s strategic advantage. Int. J. Technol. Man. 13(1): 37-56. Trkman P, Stemberger Ml, Jaklic J, Groznik A (2007). Process approach to supply chain integration. Supply Chain. Manage. 12(2): 116-128. Wilding R (2003). The 3Ts of highly effective supply chains. Supply Chain Practice 5(3): 30-39. World Bank (2008). Upper-middle-income economies. (www.worldbank.org). Source : www.researchgate.net 24 October 2015 Indian Institute of Materials Management MISSION To promote professional excellence in materials management towards National Prosperity through sustainable development. OBJECTIVE To secure a wider recognition of and promote the importance of efficient materials management in commercial and industrial undertakings. To safe guard and elevate the professional status of individuals engaged in materials management faculty. To constantly impart advanced professional knowledge and thus improve the skill of the person engaged in the materials management function. Propagate and promote among the members strict adherence to IIMM code and ethics. CODE OF ETHICS To consider first the total interest of one’s organisation in all transactions without impairing the dignity and responsibility of one’s office : To buy without prejudice, seeking to obtain the maximum ultimate value for each rupee of expenditure. To subscribe and work for honesty and truth in buying and selling; to denounce all forms and manifestations of commercial bribery and to eschew anti-social practices. To accord a prompt and courteous reception so far as conditions will permit, to all who call up on legitimate business mission. To respect one’s obligations and those of one’s organisation consistent with good business practices. Materials Management Review EASE OF DOING BUSINESS IN INDIA — THE GROUND REALITIES ARE NOT TOO ROSY SIDDHARTH SHARMA I ndia was once home to the most flourishing trading business in the world. Thanks to the establishment of the East India Company which was managed for all practical purposes by the Indian traders. However, India became a second fiddle with the dawn of independence and the eventual exit of the British regime. And in the post World War II era, the global focus shifted to rehabilitation and restoration rather than regeneration and production. This unfavorable climate forced India to make do with a rather ‘closed’ economy and for years nurturing its nascent industries and small businesses, allowing them to survive and focus solely on domestic consumption. But, the government of India followed this economic policy a tad longer than it should have been. Repressive Policies : A closed economic model has to be a temporary phenomenon for any progressive nation wishing to embark on the development path and make its economic prowess a sustainable one. Over six decades down the line, the repressive policies of the government continue to haunt Indian businesses especially the smaller and the medium ones which in effect drive the economy. The World Bank group is an organization which analyzes various aspects of doing business in 189 countries across the world. India has been a consistent backbencher in its rankings and has shown little or sometimes even negative signs of improvement over the years. As of 2015, India has fallen two places to the 142nd position in the ease of doing business rankings. This rank represents the ease of running an existing business in the country. Starting a new business in India is a gargantuan task altogether. Complex policies, supererogatory regulations, executive corruption are part of the barrage of problems that businesses have to face. The economic policies in this country have always been decided on the political mandate, rather than on the requirements of the economy. Positive and forward looking economic decisions are often followed by subsequent years of repressive taxation policies. As soon as a business thinks of poking its head into the mess of the Indian policy system, it’s forced back into the dark, gloomy halls of indecision and laggardness. The Indian governance framework is an endless rain of regulations after regulations. When a company might finally think that it has all the required documents in place and can finally focus on running the business (the thing that really matters above all else), some new hurdle will surely pop up, leaving the owners frustrated and in bad taste. Got your shiny new approval certificate from the State Authority? Thinking of holding client meetings and pitching your idea to the board? Think again. This was just the start. You need to go big now. The central mess awaits you for its approval. Such restrictive environment is highly overbearing on innovation. Set aside innovation, one cannot even hope to achieve optimal functionality. Materials Management Review But, business experts forecast fair days ahead. The NBA government is on a positive footnote to change the business sentiment across India. The government is targeting a place in the Top 50 in the ease of doing business ranking in the coming 5 years. High priority is being given to reducing paperwork across the board in all departments and all states. Currently, according to estimates, businesses need 27 days in Delhi and 30 days in Mumbai to set up. The government hopes to significantly reduce these minimum figures and achieve a more reliable and streamlined process of registration for businesses. Several steps have been taken which have gone largely unnoticed, but will greatly help the cause. Several amendments have been made to the Companies Act to accommodate the reform measures needed to make it easy to start a business from scratch. ESIC registration, filing for PAN and TAN and other allied processes can be done through online portals. Earlier, around seven documents were required for trading in exports and ten for imports. However, according to the Directorate General of Foreign Trade, only three documents will be required henceforth. Several other flagship programs are underway by the government to invite investors and MNCs to a supposedly reformed India. As of August 2015, the Prime Minister has been on Twenty Six foreign trips and has been constantly advertising the ‘Make in India’ initiative. The strong points that enable him to put this view forward are the changes being carried out right here at home. Make in India cannot hope to succeed without improving the investment sentiment and the ease of governance. While there is tremendous upheaval happening in government offices as we speak, yet one problem still remains unchecked and undeterred-Rampant Corruption. None of Mr. Modi’s policies include measures to control and curb official corruption once and for all. And that may be the reason that Make in India has not taken off yet as it should have. But, the road to progress has some speed bumps, which can be overcome easily if one continues to keep moving forward. Abolishing repressive taxation policies, red tape and most importantly corruption, is the way of moving forward. After a long time, a government shows promise if not in much, but its intent to do well. But what will really matter down the line is the mettle of the government to flex its muscles in face of parliamentary logjams and economic inaction in response to volatile petty politics. The path is set, the map has been laid, all that this government needs to do is put the pedal to the metal. All this will enable and empower the immense entrepreneurial talent that our country holds and give way to innovation, which will in return lead India on its path to Global success. The future is quite bright, if the government and the people choose to believe in it. All said and done, it’s time India sees its growing poverty club of strong 600 teeming millions deflating a bit. Source : SME World October 2015 25 RE-BIDDING ALLOWED FOR PRIVATE CARGO TERMINALS STRUGGLING WITH RATE AND OTHER ISSUES THAT HAVE HURT PERFORMANCE, THESE PORTS WILL BE ALLOWED TO RESTRUCTURE P. MANOJ [email protected] P rivate cargo-handling facilities at Union government-owned ports, struggling with rate and other operational issues that have hurt their performance, will be allowed to restructure and better their project terms by offering their terminals for rebidding to discover revenue share price afresh. At least three such private facilities have or are being put to re-tendering. Private cargo terminals at Union government-owned ports are selected on the basis of revenue share—the entity willing to share the most from its annual revenue will win the project. Chettinad International Coal Terminal Pvt. Ltd and JSW Infrastructure Ltd have applied on a tender issued by Kamarajar Port Ltd, the entity that runs the port at Ennore near Chennai in Tamil Nadu, to examine whether its plan to convert an idle, privately funded iron ore terminal into a coal-handling facility can fetch better revenue share for the port than the one agreed to by the original developer. The re-tendering was approved by the shipping ministry based on a proposal cleared by the board of Kamarajar Port on a request from the iron ore terminal operator. The joint venture had built the new terminal, which can load 12 million tonnes (mt) of iron ore a year, at an investment of over Rs.500 crore. Once Sical is allowed to handle coal instead of iron ore, the contract terms would be on par with an 8 mt capacity coal terminal run by Chettinad International Coal Terminal at Kamarajar Port since January 2011, according to the proposal cleared by Kamarajar Port to alter the cargo profile of the terminal. Sical has agreed to match the revenue share of 52.524% quoted by Chettinad International Coal Terminal. Sical had offered a revenue share of 51.6% to win the iron ore deal. “This (52.524%) was the highest revenue share received by the port through a competitive bidding process for that type of cargo (coal),” a spokesman for Kamarajar Port said. “The revenue share price of 52.524% was discovered ten years ago. Since then, many things have changed. We want to discover the current revenue share price for a 12 mt capacity coal-loading terminal. The best and most transparent way to discover the revenue share price is through a tender or auction,” the spokesman said. Kandla Port Trust, India’s biggest state-owned cargo handler by volumes, will re-tender two multi-purpose cargo berths set up with private funds in 2013. The board of trustees of Kandla Port Trust had agreed to re-tender the private berths after the firms running these facilities asked for a restructuring of their projects to overcome some rate hurdles hampering operations. Kamarajar Port has decided to set 52.524% as the reserve revenue share price for the re-tender. RAS Infraport Pvt. Ltd and JRE Infra Pvt. Ltd separately run the two dry-bulk cargo berths at Kandla Port on a 30-year contract. If the highest revenue share quoted in the tender is more than 52.524%, Sical will have a so-called right of first refusal to match the highest bid and take the contract on fresh terms. If it declines to exercise this right, the contract will be awarded to the highest bidder. In such an event, the highest bidder will have to pay an upfront amount to be given to Sical as compensation or closure payment for the money it invested in setting up the iron ore terminal. “Any improvement/betterment in project terms will be subject to re-tendering to discover the new revenue share price in a changed scenario,” a spokesman for the ministry said. The financial and commercial benefit accruing to an existing operator through a change in project terms should be shared with the government-owned port, the ministry said. The iron ore terminal at Kamarajar Port built by Sical Iron Ore Terminals Ltd, a joint venture of Sical Logistics Ltd, MMTC Ltd and L&T Infrastructure Development Projects Ltd, has been idle ever since it came up in 2011, due to a bar on iron ore exports. 26 October 2015 This is being done to protect the current revenue share earned by the government-owned port. Price bids below the reserve price set by the government will not be accepted. The closure payment will have to be paid by the new entity to the existing operator as he would be getting the benefit of assets developed by somebody else. These modalities will apply to all private cargo terminals put to re-tender as part of a restructuring exercise, the ministry spokesman added. Source : www.livemint.com, 29th August 2015 Materials Management Review DIGITAL INDIA : AN OVERVIEW NARENDRA MODI HON’BLE PRIME MINISTER OF INDIA W ith the launch of Digital India programme, the Government has taken a big step forward to transform the country into a digitally empowered knowledge economy. Digital India programme is an umbrella programme for transforming India into a digitally empowered society.The Prime Minister MrModi has unveiled various schemes worth over Rs 1 lakh Crore like Digital Locker, e-eduction, ehealth, e-sign and national scholarship portal. BharatNet in 11 states and Next Generation Network (NGN), are also a part of Digital India campaign. The programme includes projects that aim to ensure that government services are available to citizens electronically and people get benefit of the latest information and communication technology. The Ministry of Communications and Information Technology is the nodal agency to implement the programme. Vision of Digital India The vision of Digital India has basically 3 key areas: • Digital Infrastructure as a Utility to Every Citizen • Governance & Services on Demand • Digital Empowerment of Citizens A) Vision Area 1: Infrastructure as a Utility to Every Citizen • High speed internet as a core utility • Cradle to grave digital identity-unique, lifelong, online, and authenticate • Mobile phone & Bank account enabling participation in digital & financial space • Easy access to a Common Service Centre • Shareable private space on a public cloud • Safe and secure Cyber-space B) Vision Area 2: Governance & Services on Demand Seamlessly integrated across departments or jurisdictions • Services available in real time from online &mobile platform • All citizen entitlements to be available on the cloud • Services digitally transformed for improving Ease of Doing Business • Making financial transactions electronic & cashless • Leveraging GIS for decision support systems & development C. Vision Area 3: Digital Empowerment of Citizens Universal Digital Literacy • Universally accessible digital resources • All documents/ certificates to be available on cloud • Availability of digital resources / services in Indian languages • Collaborative digital platforms for participative governance • Portability of all entitlements through cloud Materials Management Review Pillars of Digital India: The major pillars of Digital India are as follows: • Broadband Highways • Universal Access to Phones • Public Internet Access Programme • e-Governance - Reforming government through Technology • e-Kranti - Electronic delivery of services • Information for All • Electronics Manufacturing -Target NET ZERO Imports • IT for Jobs • Early Harvest Programmes Pillar 1. Broadband Highways : There is proposal to cover 250,000 Gram Panchayats in rural areas by the end of 2016 with capital investment of Rs. 32,000 Crores in a phase wise manner. Similarly, there is provision of Virtual Network Operators for service delivery and mandate communication infrastructure in new urban development and buildings in urban areas by end of March 2017 with capital investment of Rs 15,686 Crores. All databases and information to be electronic, not manual. Public Grievance Redressal - using IT to automate, respond, analyse data to identify and resolve persistent problems - largely process improvements. This would be implemented across government - critical for transformation. Pillar 2: Universal Access to Phones : India is extensively covered under mobiles and telephones.The remaining 42,300 villages are likely to be covered by 2018 with capital cost of Rs. 16,000 Crores. Pillar 3: Public Internet Access Programme : It is proposed to strengthen the functioning of Common Services Centresand Post Offices. The CSCs will be made viable, multifunctional end-points for service delivery. Similarly, the Post Offices will become Multi-Service Centres. There is proposal to cover 2,50,000 villages (now 130,000) by March 2017 with Cost of Rs 4750 Crores and 1,50,000 Post Offices in next 2 Years. Pillar 4: e-Governance - Reforming government through Technology : Government Business Process Reengineering using IT to improve transactions ( Form Simplification, reduction, Online applications and tracking, Interface between departments, Use of online repositories e.g. school certificates, voter ID cards, etc., Integration of services and platforms - UIDAI, Payment Gateway, Mobile Platform, EDI ). All databases and information to be electronic, not manual. Public Grievance Redressal - using IT to automate, respond, analyse data to identify and resolve persistent problems - largely process improvements. This would be implemented across government - critical for transformation. Pillar 5: e-Kranti : E-Kranti is an integral part of digital October 2015 27 India programme with a vision of ‘transforming egovernance for transforming governance’. The mission of e-kranti is ‘to ensure a government wide transformation by delivering all government services electronically to the citizens through integrated and interoperable system via multiple modes while ensuring efficiency, transparency and reliability of such services at affordable costs’. The main objectives of e-kranti are: • • • • • • To redefine NeGP with transformational and outcome oriented e-governance initiatives. To enhance the portfolio of citizen centric services. To ensure optimum uses of core information and communication technology. To promote rapid replication and integration of egovernance integration. To leverage emerging technologies To make use of more agile implementation models. Pillar 6: Information for All : This will include online Hosting of Information & documents, open data, 2-way communication between citizens and government, Online messaging to citizens on special occasions/ programs, etc. Pillar 7: Electronics Manufacturing -Target NET ZERO Imports : The most focused areas will be Big Ticket Items, FABS, Fab-less design, Set top boxes, VSATs, Mobiles, Consumers Medical Electronics, Smart Energy meters, Smart cards, micro-ATMs, Incubators, clusters, Skill development and Government procurement. There are many ongoing programs which will be fine-tuned. Pillar8:ITforJobs : Train people in smaller towns & villages for IT sector jobs, IT/ITES in NE, Train Service Delivery Agents to run viable businesses delivering IT services Telecom service providers to train rural workforce to cater to their own needs. India is spread in vast areas. Many people remain un-employed, hence providing adequate job opportunities is major concern. Digital India has the potential of becoming an important instrument of job creation. “Digital India has opportunities for applications in local languages as well. But, the important requirement is contractual clauses that are insisted by the government. The Government should be in line with contractual clauses insisted by the foreign corporation. So, it is imperative that the government of India comes out with reasonably attractive and competitive set of clauses for large IT companies to be keen to work with them. The large IT companies in India can make government’s Digital India initiative a success if things like price, making payments on time, accepting software on time, not changing requirements midstream and of course in some cases not insisting on corruption are properly tackled. Pillar 9: Early Harvest Programmes : Early harvest programmes would include Government e-Greetings, platform for messages, Biometric attendance, Wi-fi in all Universities, Secure email within government, Standardize government , Public wifi hotspots, School eBooks, SMS based weather information, disaster alerts, National Portal for Lost & Found children, etc. Digital India by 2019 : The Overall Costs of Digital India - Rs 100,000 Crores in ongoing schemes (only DeitY, DOT & not incl. those in other line Ministries) and Rs 13,000 28 October 2015 Cr for new schemes & activities. impact of Digital India by 2019 • Broadband in 2.5 lakh villages, universal phone connectivity • Net Zero Imports by 2020 • 400,000 Public Internet Access Points • Wi-fi in 2.5 lakh schools, all universities; Public wi-fi hotspots for citizens • Digital Inclusion: 1.7 Crtrained for IT, Telecom and Electronics • Jobs Job creation: Direct 1.7 Cr. and Indirect at least 8.5 Cr. • e-Governance & e-Services: Across government • India to be leader in IT use in services - health, education, banking • Digitally empowered citizens - public cloud, internet access. Action Points of Digital India • The government has proposed that all ministries / departments / states would fully leverage the common and support ICT infrastructure (e.g. Gl Cloud, National / State Data Centres, Mobile Sewa, Statewide Area Networks, Common Services Centres and electronic services gateways). • Deity would also evolve standards and policy guidelines provide technical and holding supports and undertake capacity building, R&D, etc. • The existing / ongoing MMPs would also be suitably revamp to align them with the principles of e-kranti. • States would be given flexibility to identify for inclusion / additional state specific projects which are relevant for their socio-economic needs. • e-governance would be promoted through a centralized initiative to the extent necessary, to ensure citizen service orientation, interoperability of various e-governance, applications and optimal utilization of ICT infrastructure while adopting a decentralized implementation model. • Public private partnership would be preferred wherever feasible to implement government projects with additional management and strategic control. • Adoption of aadhar based ID would be promoted to facilitate identification and delivery of benefits. Challenges & Possibilities : Each Pillar/program has own its own limitations. The first challenge is qualified human resource. The National Informatics Centre, one of India’s major S&T; organizations promoting informatics led development has very limited technically qualified people. The financial Resource Issues are the other constrains for taking up such mission. There is need to have an Organisation at apex level to coordinate various departments concerned for easy and smooth functioning. Some kind of Leadership and supportsare needed for its success. e-governance would be promoted through a centralized initiative to the extent necessary, to ensure citizen service orientation, interoperability of various e-governance, applications and optimal utilization of lCT infrastructure while adopting a decentralized implementation model. Source : Parivahan Pragati Materials Management Review WTO UPDATE THE REVISED WTO AGREEMENT ON GOVERNMENT PROCUREMENT DIRECTOR-GENERAL ROBERTO AZEVÊDO overnment procurement is hugely significant, not only in economic terms, but also because of the impact it has on both trade and development. It is central in providing the infrastructure that enables trade to happen in the first place, including roads, railway systems, ports and airports. And it has a very direct effect on people’s lives, through the provision of important public services, such as health, education, defence and public security. also elevate the Agreement’s significance as a tool for shaping good procurement practices internationally. With all of these elements in mind, it is abundantly clear that the GPA is a very important agreement in the context of everything we do here in Geneva. It helps to open markets and facilitate trade in the government procurement sector. And the GPA also extends the reach of some of the key principles of the WTO rulebook. This summer, Montenegro and New Zealand deposited their instruments of accession. G Through its provisions, the Agreement itself promotes transparency and good governance. It supports good practices in government procurement. And it serves as an important benchmark for national policy reforms. These achievements clearly represent significant and sustained effort from the architects of the GPA. Renegotiating the text and coverage of the revised GPA took more than a decade before it was finalised in 2012, ready to come into force last year. This was a major achievement for the participants of the Agreement, for the WTO, and for the Committee on Government Procurement. In fact, the Agreement has been used as a template for elements of other regional and bilateral agreements that we have seen negotiated recently, extending the scope of the Agreement’s principles well beyond its formal membership. There is a sense of momentum behind the GPA. And just yesterday, the terms of accession of Moldova were approved by the Government Procurement Committee. So I’d like to take this opportunity to extend my warmest congratulations to Moldova for this achievement. And it doesn’t stop there: Australia launched its bid for accession earlier this year. The accession of Ukraine is expected to be concluded before the end of the year. Tajikistan’s accession is in the pipeline. And I think there is more to come in the future, as work continues on the accessions of China and of other WTO members. The revisions that were adopted increased the Agreement’s flexibility. They successfully adapted it to accommodate the widespread use of e-procurement tools. In addition, the renegotiation increased the value of the market access commitments under the Agreement by 80-100 billion dollars annually. This is no simple task. It will require a lot more time and effort. But it certainly holds the potential to spread the benefits of the Agreement even more widely. Now, reaching new agreements is a very important part of our work at the WTO. Today, the GPA parties have opened procurement activities worth an estimated 1.7 trillion dollars annually to international competition. Clearly this is a very significant figure, representing the opening up of huge economic opportunities. Bali showed that we could do that — and we have another opportunity to deliver more at our ministerial conference in Nairobi this December. But at the same time, we must also recognise that there is great value in implementing the agreements we have already reached — and expanding their scope and membership. But perhaps the clearest sign of the relevance of the GPA — and its importance to the global economy — is its growing membership. In 1996 the Agreement covered a total of 22 WTO members. Today it covers 45. A significant part of this expansion is a result of the growth in the membership of the EU, but it also reflects the accession to the GPA of many other WTO members including Armenia, Iceland, Korea and Singapore — to name just a few. Every accession has added to the overall value of procurement covered by the GPA. They Materials Management Review This is why we are putting so much focus on implementing the agreements made in Bali — including the Trade Facilitation Agreement. And it is also why the evolution of agreements like the GPA and the Information Technology Agreement are also critical. Taking these agreements forward strengthens the trading system and bolsters opportunities for economic growth and development. October 2015 29 With this in mind, I encourage more WTO members — especially developing and emerging economies — to look at the benefits of GPA accession. The revised Agreement brings about some important factors that may address some of their own specific concerns. It now includes improved transitional measures for developing countries. It brings further transparency to procurement practices, which is an important sign of commitment to good governance. In turn, this can have positive effects for efficiency and also as a means to attract foreign direct investment. And I think we can do even more to demonstrate the GPA’s importance. For example, I think it would be useful to accumulate and disseminate more evidence of the value that the GPA could hold for interested WTO members. And I think we need to generate better statistical information to back such evidence. I am glad to see that this is on the agenda of this symposium and of the WTO Committee on Government Procurement itself. Events like this can make a welcome contribution in shedding light on these — and other — matters, and in pointing towards possible ways forward. lively and constructive debates in the coming days. So let me conclude now with one final thought. When people think of the WTO, they think of big trade rounds — and of course, major trade rounds are very important. But the trading system has never been limited to that. Sectoral approaches have provided an important avenue for groups of members to tackle specific issues of importance to them. In this context the successful revision of the GPA, and its timely application, were major accomplishments for the parties and their economies. But they were also important steps in the history of global trade cooperation, and therefore in the history of the WTO. Source: WTO Website CUSTOM EXCHANGE RATES CUSTOM EXCHANGE RATES (All rates per unit) w.e.f. 23rd September 2015 So this is what these two days are all about, and I am glad to see such interest and commitment coming from the participants in this room. CURRENCY As we look to the discussions ahead, let me just share some further important questions, which stand out to me: Bahraini Dinar 1. How can we better integrate small and mediumsized enterprises in procurement activities, while respecting the GPA’s core principles? IMPORT EXPORT 48.10 46.85 181.70 171.20 Canadian Dollar Danish Kroner 50.80 10.20 49.70 9.95 EURO 76.10 74.25 8.65 8.50 226.80 214.25 Australian Dollar How can we better apply the concept of sustainability in government procurement? Hong Kong Dollar 3. How can we deal with Public-Private Partnerships and other emerging procurement arrangements? Newzealand Dollar 42.90 41.60 4. How can we boost the role of the GPA as a tool of good governance? Norwegian Kroner Pound Sterling 8.25 103.25 8.05 101.00 5. How can we improve coherence across the work of the different international organizations that deal with government procurement? 47.95 47.00 South African Rand 5.10 4.80 So there are many, many other topics where interesting and useful insights can arise — these are just some examples. South Arabian Riyal 18.25 17.25 8.10 7.90 But I am pleased to see that the points that I have mentioned will be discussed in the course of the symposium. Swiss Franc UAE Dirham 69.30 18.65 67.50 17.60 US Dollar 67.05 66.00 Japanese Yen (100 Units) 55.95 54.75 Kenya Shilling (100 Units) 64.75 61.20 2. I am also glad that there will be some positive developments to report in terms of inter-organizational relationships and cooperation. With such a diverse audience — including academics and experts, non-governmental organizations, GPA parties and other WTO members — I am sure there will be some 30 October 2015 Kuwaiti Dinar Singapore Dollar Swedish Kroner Source : www.dailyshippingtimes.com/customexchange-rates.php Materials Management Review BIS NEWS THE BUREAU OF INDIAN STANDARDS BILL, 2015 TANVI DESHPANDE [email protected] • The Bureau of Indian Standards Bill, 2015 was introduced in Lok Sabha by Mr. Ram Vilas Paswan, Minister of Consumer Affairs, Food and Public Distribution on August 7, 2015. The Bill replaces the Bureau of Indian Standards Act, 1986. The Act establishes a Bureau for the purpose of standardization, marking and certification of articles and processes. The Bill seeks to broaden its ambit, and allow the central government to make it mandatory for certain notified goods, articles, processes, etc, to carry the standard mark. • Ambit of the Bureau of Indian Standards: Under the 1986 Act, standardization, marking and certification processes applied to certain articles and processes. The Bill includes goods, services and systems. A good, service, article, process and system have been defined in the Bill. • Establishment of the Bureau of Indian Standards: The Bureau of Indian Standards will be a national body which will formulate, implement and certify certain standards of quality for goods, services, articles, processes and systems. The Bureau will constitute technical committees of experts for the purpose of formulating such standards. The Bill constitutes a Governing Council which would be responsible to look at the general superintendence, direction and management of the Bureau. • Certification of goods, services, articles, etc: The Bureau would be a licensing authority for quality standards. A person may apply to the Bureau for a license to use a standard mark, or a certificate of conformity, depending on the good, article, process, etc. A license or certificate of conformity indicates that the item conforms to the Indian standard as set by the Bureau. The Bureau will establish and maintain testing laboratories for quality assurance and conformity assessment of goods, articles, services, etc. • Certification of precious metals: A hallmark will be used to certify precious metal articles including silver, gold, platinum, and palladium or their alloys. A hallmark indicates a proportionate content of the precious metal in the article, as per the Indian Materials Management Review standard. Such articles will be sold in certified sales outlets. • Mandatory certification of certain goods: The Bill allows the central government to notify certain goods, articles, etc, which will need to compulsorily carry a standard mark. Such goods or articles will be notified by the government if it thinks them to be necessary for: (i) public interest or for the protection of human, animal or plant health, (ii) safety of the environment, (iii) prevention of unfair trade practices, or (iv) national security. • Recall of goods, services, articles etc: The Bureau may recall a good or article which is already out for sale or supply. This will be done if the Bureau is convinced that the good or article does not conform to the requirement of a particular standard. • Penalties: The penalty for improper use of the Indian standard mark will be a fine of up to five lakh rupees. The Bill also prescribes penalties for: (i) the improper use of the standard mark by testing and marking centres, and (ii) manufacturing or selling goods and articles which do not carry a standard mark and have been mandated to do so, among others. The Bill provides for compounding of offences punishable with fine except when a person has committed such an offence for the second time or if such an offence committed by him has been compounded earlier. • Offences by companies: When a company commits an offence under the Bill, the persons responsible for or in charge of the company will be presumed to be guilty irrespective of whether the offence was committed without their knowledge, consent or connivance. • Appeals: An appeal against an order regarding the granting of a license or certificate of conformity, or compounding of offences, may be made to the Director General of the Bureau. A further appeal against the order of the Director General may then be made to the central government. Source : www.prsindia.org October 2015 31 PERSONALIZED RETAIL EXPERIENCE: THE ANSWER BY THE BRICK-AND-MORTAR STORES PREYAS JAIN, MILAN MODI [email protected], [email protected] KJ SOMAIYA INSTITUTE OF MANAGEMENT STUDIES & RESEARCH (SIMSR), MUMBAI T he marketing by the ecommerce giants in India like “Aurdikhao” and “nahinkharida, achakiya”, (Amazon and Flipkart respectively) was a huge success in India. This was one of the ways to pull the customers to buy products from their site and lure them by discounted deals. The deep discount model adopted by them may not be a long term solution to increase profits, but it surely increased volume of products sold. Figure 1: www.accenture.com With online shopping through e-commerce sites gaining traction among the consumers in today’s digital world, the Brick and Mortar stores are finding it extremely difficult to hold their consumer base. Consumers nowa-days have a plethora of options for the prices as well as selections. The reason they turn up to the Brick and Mortar stores is the personalized experience that they leverage. e-commerce: Uncovering Innovation’ study reveals that the digital commerce market in India has grown steadily from $4.4 billion in 2010 to $13.6 billion in 2014 and likely to touch $16 billion by the end of 2015 on the back of growing internet population and increased online shoppers. It said online travel accounts for nearly 61% of e-commerce business while e-tailing contributes about 29%(1). This may be a matter of concern for the etailers. The study also states that the e-commerce companies are concentrating their efforts on increasing the penetration of their mobile apps for higher growth, adding that big players in this space claim to have more than 50% of their revenue coming from mobile apps. Future scope of market: E-Commerce is becoming a part and parcel of today’s lifestyle. In India e-commerce has grown by a whopping 34% (CAGR) since 2009 to touch 16.4 billion USD in 2014(2) and is expected to be in the range of 22 billion USD in 2015. With the increasing use of smartphones, tablets and internet broadband and 3G, a strong consumer base is being formed which is likely to increase further. This, combined with a larger number of homegrown eTail companies with their innovative business models has led to a robust eTail market in India rearing to expand at high speed. There is a twist: The post liberalization (Liberalization, Privatization and Globalization) generation of India which is tech savvy is using e-commerce as a ‘need’. As per the analysis of PwC around 75% of the e-commerce users in India are in the age group of 15-34(2). However, a major Penetration of e-commerce in India: E-commerce has chunk of people still prefer to visit a shop, touch and emerged as India’s new sun-rise industry and is set to feel the product, bargain with the shopkeeper before cross business worth $16 billion by the end of 2015, a finally purchasing it and thus get the feeling of “Customer joint study by ASSOCHAM-Deloitte said(1).The ‘Future of is King”. Table 1: Pros and Cons of the Brick & Mortar stores: Attribute Pros Brick and Mortar · Quick delivery · Advice from Sales staff · Tangible experience with product before purchase. Cons · · Lower selection Higher overhead costs. Successful examples · · · · Groceries/Apples Jewelry stores Apparel Cars 32 October 2015 Online retail · Lower overhead cost · Greater selection · · · · · · · · · User reviews Customization possibilities Less regional market inefficiencies. Shipping cost Shipping time Less benefit from Sales staff Amazon Flipkart Snapdeal Materials Management Review Personalized retail experience: Shopkeepers have to be innovative so that they donot lose their customers to the e- commerce websites. For this they first need to understand the diverse outlook of the customers visiting their stores, an illustration of which is shown below. The 8 step approaches to build as well as retain the relationship with a customer. Figure 2 www.medallionretail.com The above image shows the choices made by different people while shopping. It is important that the retailer is able to meet the needs of few, if not all, types of customers. The success of the retailing business largely depends on this. In order to nudge the consumers to buy in-store, offline retailers are using tactics like knowledgeable sales staff, in-store pick-up of online orders, in-store Wi-Fi, same employee for same customer etc. Personalized retail experience is more than just knowing the name of your regular customer, though it is the first step. Although ecommerce websites have the data of every shopper that visits them, retailers are not behind. Lets take the example of Tesco Clubcard. They have a unique way of analyzing the data. They look at the lifestyle behind shopping habits and respond to changes. For instance, when a shopper first buys nappies, they send coupons for toys – but surprisingly, also for beer. Their research has shown that new fathers tend to buy more beer at the supermarket as they’re going to the pub less. And it works. Tesco achieved coupon redemption rates ranging from 8- 14% – far higher that the grocery industry average.(7) 46% of shoppers will buy more from a retailer that personalizes the shopping experience. (3) 75%of retailers believe that developing a more engaging in-store customer experience will be critical to their business. (4) 7.5XCustomers who shop exclusively in-store visit an average of 7.5 times a year vs. those who shop online and browse a retailer an average of 3 times a year. (5) 80% of customers prefer to be acknowledged in-store rather than via digital channels. (6) Materials Management Review Figure 3 www.medallionretail.com Consumers today want something that’s unique and reflects their personality. Retailers understand this and we are seeing more companies offer personalized products. There is plenty of data available but the trick lies in efficiently using it. Used intelligently, this insight will not only shape what products retailers stock but also how they market and sell them. There are some more examples which show that personalized retail experience has been successful. Raymond Linen suits, airtel’s one family, one plan, pantaloons loyalty points, big bazaars festive discounts and many more convey the message that in spite of having an online player, they have been fairly successful. The iron is hot and competition between e-tailing and retailing is at its peak, it’s up to the players to make the most of it. References: 1. www.timesofindia.com 2. www.pwc.in 3. eMarketer Study 4. Motorola Solutions Survey 5. Kurt Salmon 6. RIS News and Cognizant Survey 7. www.k3retail.com October 2015 33 INTERNATIONAL NEWS M.K.BHARDWAJ CHIEF EDITOR, MMR [email protected] Increasing Logistics Complexity Requires Greater Optimization Today’s supply chains are so complex and change so rapidly that optimization efforts often are overtaken by events, says Mike Comstock of Grand Canal Solutions. Planning needs to become much more dynamic, with analytics adapted to make optimization a continuous process. The difficulty with supply-chain optimization until now has been that access to manufacturing and carrier data has not translated into a good overall view of the interrelationship of all different data sources, Comstock says. “These data sources are so disparate it has been very difficult to see the big picture. By using analytics, we are able to look at the total cost to serve, end to end. Then as we model different approaches and different service levels, we can see how that cost to serve goes up or down. I think more and more companies have to be looking at this because the markets are changing so rapidly,” he says. Maintaining stable operations while continually optimizing is a balancing act that companies will need to master, Comstock says. “At any point along the way, no company will ever be fully optimized; there always will be areas of sub-optimization. But the idea is to look at the net effect of current operations compared with a reliable model of what could be, then to actually change and invest in an alternative approach with better payback– not only in money, but in service level and quality,” he says. Tool Strategically Plots Quickest Route to Market When the Great Recession hit, an Irish dairy and nutritionals provider realized its manual method for managing transportation and delivery was woefully inadequate. The problem was solved when it automated routing and scheduling. There’s no getting around it: there’s great value in a software program that gets your delivery truck to its destination in the quickest and most cost-efficient manner. But route optimization means much more than just enabling fast deliveries. It can really help a company pare unnecessary services, routes and vehicles. After partnering with a routing and scheduling software provider, Glanbia, the global dairy business and nutritionals group, eliminated 106,000 kilometers a year from its operations in the Republic of Ireland. That’s more than 99,000 miles, which adds up to a lot of fuel and wear and tear on vehicles. Paragon had long experience providing route planning and scheduling solutions for grocery stores, food and beverage, retail and field service companies. It set to work right away on Glanbia’s operations. The drastic reduction in mileage racked up by Glanbia delivery vehicles didn’t occur right away, Conway says. Paragon had to master the intricacies of Glanbia’s business 34 October 2015 and its routing needs – not only the stores and end customers it needed to serve but taking into consideration such mundane things as time lost at rail crossings, school opening times, traffic congestion, and most importantly, the interaction between SAP and Paragon. Once the complete routing picture was formed, paring of routes could begin. Conway estimates that the system has reduced the annual number of routes by 10 percent. In addition, vehicle utilization was improved by 15 percent. “The system is not just a simple routing tool or transport management tool,” he says. “We use it for strategic planning as well. We can create scenarios of how our network could and should look if we were to make changes to the business model. There’s a lot of strategic value to it.” Getting to Win/Win in 3PL Customer Relationships The goal for 3PLs always is to negotiate a win/win contract with existing and new customers, says Mike Bautch of Universal. He offers insights and examples on how to create win/win relationships that keep improving over the years. If both companies negotiating a logistics outsourcing agreement are committed to improving the supply chain, the result will almost certainly be win/win, says Bautch, who is president of Universal Value Added Services, a division of Universal Truckload Services. “That means there will be, on both sides, empowerment, open communications, transparency, financial benefit and continuous improvement.” One pathway to win/win is what Bautch calls an “eight-wall approach.” This is when a logistic provider spends time within the customer’s four walls to learn their business and processes, and brings that knowledge back to its own four walls for execution, making it an eight-wall solution. “Because so much that we do in our work impacts the customer’s production and inventory, a solution can’t be contained only within our four walls,” he says. Bautch notes that one customer improved its inventory accuracy from a percentile in the low 60s to the high 90s using the eightwall approach. Technology Trends in the Warehouse Warehouse operations can be the throttle or the chokehold of a supply chain, a truth that has become more evident with the growth of e-commerce, says Robert Carver Jr., IBS director of sales. Carver discusses how technology is helping companies address challenges and opportunities in today’s warehouse. The growth in e-commerce presents big challenges to warehouse operators, says Carver. “The significant growth in the number of SKUs forces expansion of warehouse footprints, of the number of pick faces, and of the number, frequency and diversity of shipments - all of which create major challenges.” Materials Management Review Meeting these challenges cannot be done with conventional warehouses of the past, he says. “Companies today have to treat all inventory as a single entity that is pickable for any type of customer or situation. That is a true omni approach.” This may mean more goods-to-man warehouse designs, where devices bring product to the picker, Carver says. This is not a new technology, but it typically has been used in situations like spare-parts warehouses rather than for active picking of customer orders, Carver notes. “But as volumes increase, we can’t continue to just throw labor and space at the problem without increasing overhead costs substantially, so a lot of companies are looking at highdensity storage facilities that can bring goods to the picker. With these systems, a single operator can pick multiple thousands of SKUs instead of having hundreds of operators.” At conventional, smaller or older facilities, conventional RFbased terminals may be replaced with cellular coverage to streamline operations, with operators using smartphones or tablets to bring information out to the floor, he says. “More and more facilities that had not been candidates for material handling equipment are putting in things like case conveyors and some type of sortation process,” Carver says. “Material handling has come down into lower tier companies at a much greater speed than many of us expected, which will really help streamline processes.” “The warehouse can be a throttle or a chokehold on your supply chain,” Carver says. “If the warehouse is not running efficiently and not tracking inventory correctly, customer service can’t promise that orders will be filled, which means unhappy customers. How the warehouse is operating has a huge impact both up and down stream.” Recovery in Dry Bulk Shipping Market Thought to Be Unlikely Before 2017 The dry bulk shipping market will remain in recession due to contracting demand for iron ore and coal, and any recovery is not expected until 2017, according to the Dry Bulk Forecaster report published by global shipping consultancy Drewry. Falling demand and oversupply has severely impacted commodity values, with iron ore and coal prices in virtual free fall. The dry bulk shipping sector has been a casualty of these developments with resultant impacts on vessel earnings. However, there is some optimism for small vessel employment, as the onset of El Nino weather conditions will increase demand in the long-haul grain trade. The depressed state of the dry bulk sector has led to doubts about the future of many shipowners and their ability to withstand prevailing market conditions. Drewry believes that the future of a number of yards and owners are at risk and further details of this analysis are available in the report. Given the uncertain economic outlook, Drewry’s forecast takes account of two possible scenarios. The most likely is the base case scenario, which assumes that demand grows at a faster pace than supply in 2015 and beyond, helping dry bulk shipping recover by 2017. However, the less likely low-case scenario takes a more pessimistic view of future Chinese iron ore and Indian coking coal import demand. “In the low-case scenario, the dry bulk trade would contract in 2015 with only modest growth in subsequent years, creating a depressed market and making it difficult for many shipowners to survive the unfavourable market conditions,” said Rahul Sharan, Drewry’s lead analyst for dry bulk. Weak demand has enforced some control in vessel supply, through high levels of demolitions as well as delayed or canceled deliveries. Drewry expects slippage rates to remain high through the remainder of this year and next which will keep a lid on any fleet growth in 2015. “We expect a marginal improvement in earnings from the third quarter but this will be too small to have any noticeable effect on industry income. We anticipate a recovery from 2017 driven by rising demand from developing Asian economies,” said Sharan. UPCOMING EVENTS IFPSM Asia Pacific Meeting 27 November 2015 Taipei, Taiwan IFPSM World Summit 2017 Taiwan IFPSM Board Meeeting 9 March 2016 Vancouver, Canada COMMODITY INDEX Commodities Days’s Index Prev. Index Week Ago Month Ago Index 2190.9 2191.5 2173.2 2198.7 Bullion 4163.4 4156.0 4054.4 4254.8 Cement 1944.8 1944.8 1944.8 1728.3 Chemicals Edible Oil 1930.2 1319.8 1993.3 1313.6 1993.3 1289.8 1930.2 1285.1 Foodgrains 2103.0 2109.9 2095.6 2139.3 Fuel 1956.2 1956.2 1956.2 2039.6 Indl Metals 1515.0 1515.0 1489.5 1438.5 Other Agricom 1789.8 1786.5 1769.0 1733.2 Plastics 1707.5 1707.5 1700.7 1807.8 Source: ETIG Database dated 23rd September, 2015 Materials Management Review October 2015 35 Materials Management Review October 2015 55 Indian Institute of Materials Management, Vadodara Branch NATCOM 2015 NATCOM 2015 will be hoisted by IIMM, Vadodara branch on 27th & 28th November, 2015 at HOTEL SURYA PALACE, Sayajigunj, Vadodara with Theme ‘REVOLUTIONARY SUPPLY CHAIN STRATEGIES FOR SUSTAINABLE, COMPETITIVE ADVANTAGE’. The Honourable Minister, Shri SAURABHBHAI PATEL has consented to grace the Event as Chief Guest. It is generally accepted that sustainable development calls for the convergence between three pillars of Economic Development, Social Equity & Environmental Protection. Sustainable Development is a visionary development paradigm & currently Governments, Businesses & Civil Society have accepted sustainable development as a guiding principle & made progress on sustainable development matrix. The Effective Supply Chain can help in achieving these objectives. The Theme of NATCOM 2015 - ‘Revolutionary Supply Chain Strategies For Sustainable, Competitive Advantage’ is a step for initiating strategies to benefit all stake holders. This would provide new vision for competitive advantage to industries including MSME Sector which has seen an exponential growth over last decade. NATCOM 2015 would provide information on innovative strategies & skills deployed in volatile market conditions & networking opportunities for all forward looking CEOs, CFOs, COOs, CPOs & SCM Professionals including Business Developers & Management Executives from Manufacturing & Service Industry. The session & Topics are planned in a manner that help participants derive maximum benefits from outcome of deliberations. Aligning with NATCOM 2015 Theme, the proposed Technical Session Topics are listed below – Cost Reduction Techniques in SCM Role of Information System & Technology in SCM Optimisation of Supplier Base & Inventories Value Chain Concept in SCM Way Forward for Logistics Sector-Opportunities & Challenges Drivers of SCM Make in India (India as Emerging Global Supply Hub & Challenges associated with it Memorable Souvenir: To commemorate the National Event, it has been planned to publish the Souvenir containing articles related to topics by eminent professionals from Corporates, PSUs, Academics & Industries. Also, the messages of our honourable PM, Shri Narendrabhai Modi; CM, Smt. Anandiben Patel; Industries Minister, Shri Saurabhbhai Patel alongwith the messages of our National President, Shri Lalbhai Patel; Vadoodara Branch Chairman, Shri Malay Mazumdar & other dignitaries would be incorporated. Sponsorship Opportunities: The wide range of sponsorship opportunities available to highlight the Organisation’s Products/Services would spread the message about their Quality, CSR activites, etc. and provide them with maximum exposure to earn better return on investments. DELEGATE REGISTRATION: Delegate Fees for Non IIMM Members Rs. 8,000/- plus applicable Service Tax Delegate Fees for IIMM Members Rs. 7,000/- plus applicable Service Tax Delegate Fees for IIMM Students Rs. 3,000/- plus applicable Service Tax Delegate Fees for accompanying Spouse Rs. 3,000/- plus applicable Service Tax Foreign Delegate $ 300 + applicable Charges & Accompanying Spouse $ 100 + applicable Charges Spot Registration Fees Rs. 8,000/- plus applicable Service Tax Special Discount : Early Bird Concession of 10% till 30th Sept.’15 and Group Discount of 5% for 5 or more Delegates & 10% for 10 or more Delegates. Note : 1. All Payments to be made by Demand Draft / At Par Cheque in favour of ‘INDIAN INSTITUTE OF MATERIALS MANAGEMENT NATCOM 2015 A/C’ payable at Vadodara. For Outstation Cheques, pl. add Rs.50/- as Bank Charges. All Correspondence to be done with IIMM Vadodara branch. 2. Our Service Tax No. is AAAAI0056PST001 & PAN No. is AAAAI0056P. CONTACT US: Though, we have initiated E-Mail Id ([email protected]) exclusively for the Event, you are requested to communicate with – INDIAN INSTITUTE OF MATERIALS MANAGEMENT : 2nd Floor, Vishal Chambers, 34, Vishwas Colony, B/h Alkapuri Shopping Center, Alkapuri, Vadodara-390007 Ph.:0265- 2359060 / 2353410 Email: [email protected] / [email protected] Website: www.iimm.org / www.iimmvadodara.org 56 October 2015 Materials Management Review EXECUTIVE HEAL TH HEALTH WHY WE ARE SO MUCH KNEED DOWN BY OUR KNEES! DR. DEEPAK GOYAL ARTHROSCOPY, CARTILAGE & SPORTS KNEE SURGEON SAUMYA HEALTHCARE, AHMEDABAD, [email protected] T here have been an ever increasing incidence of knee joint pains, osteoarthritis and knee joint replacement surgeries in the last two decades. Historically Indians are a hard working population and our forefathers never had such big issue with their knees as present generation has. Ever wonder, what has brought this change? Why are we put down to the knees by our knees, itself! Human knee joints are indeed a complex joint that is made up of four bones, two discs, four major ligaments, cartilage covering the bone ends & over 15 muscles and tendons crossing the knee joint. Humans are the only species that are blessed to stand and walk upright; thanks to our knee joints and other changes in our body during evolution. We can run, dance, play, work and do lots of other activities that are unique to humans. But all these unique activities are possible due to complex but excellent structure of the knee joint that is gifted to humans by nature. Unfortunately, present generation has abused this marvelous gift instead of making a good use of it; the very much reason for increased knee joint pains in the present generation. There are various reasons that can damage our knee joints; on some reasons we don’t have any control, some requires preventive steps from us and other reasons require timely treatment to stop its progression. These reasons are listed below. 1. With increasing age, the wear and tear increases. As we grow old, our body also does. Some changes develop in the knee joints also; and practicality speaking we don’t have any control on age. However with increasing age, we should take more care of our knee joints. One should realize that an ageing joint is not only ageing but is also amenable to even minor injuries. Hence, knee joint requires special care and some sort of maintenance therapy that can be in the form of mild physiotherapy or rehabilitation. A regular yearly visit to the doctor and checking health of the knee joints is not a bad idea. This will allow us to know if something is brewing up inside and we will be able to take care of the knees in time. 2. Modern lifestyle is the biggest killer of the knee joints. India has fast adopted western lifestyle but selectively. We adopted all the luxuries but left the physical work out that westerners do regularly. Long back, we also stopped the hard work that our ancestors used to do. In total, we selected the better of the two worlds and that has resulted in ever increasing obesity and resultant knee joint damage at an early age. 3. The high level of competition in India and extra-long hours of working put undue stresses on our body. We just forget to take care of our body in the zeal of achieving better than others, but end up losing ourselves in that zeal. The knees take the biggest burnt since we sit for long hours in an odd posture in front of computer or in meeting and then run around to meet the targets with an overweight body; both puts extra load on the knee joints. 4. Unguided hard-work or training is again a culprit. Many players and professionals practice their discipline without a proper coach or a guide. Sometimes the coach or the guide himself is not properly trained or qualified. Playing or working under half trained guide or without a guide puts our knees at a great risk. A well trained coach is always aware what type of body movements can lead to what type of injury and what to do in case of any injury to the knee, on field and after the field. Same is the scenario for well trained guides in different professions who have good knowledge of protective gears and ways to avoid injuries. 5. Working under stress is not good either. It does not allow Materials Management Review your body to relax or breathe in between the hard work loads. Cooling down with a relaxed mind is necessary for self healing of small injuries. 6. Even though we take all the precautions, still injuries can happen. Sometimes the injuries are minor and sometimes major. But we must understand that all the injuries are different from each other. We should not compare Mr X’s injury with Mr Y’s injury and start treating ourselves. We shouldn’t also compare treatment and recovery of Mr X with Mr Y. Best thing is to go to the doctor who can only identify the injury and the best treatment for it. Nothing can replace a good detailed history that is revealed by patient to doctor and a good clinical examination done by patient. As there are four bones, four major ligaments, two discs and a whole cartilage covering in the knee joint; it is important to identify the exact tissue that is injured. X-rays are good to diagnose only bony injuries and not soft tissue injuries. Ligaments, discs and cartilage require a good quality MRI for proper diagnosis. Family physicians and fracture surgeons are generally not trained to diagnose soft tissue injuries like ligament injuries, cartilage injuries or disc (meniscus) injuries. An orthopedic surgeon with special interest in knee injuries, an arthroscopy surgeon or a sports surgeon are the doctors who are trained for diagnosis of such injuries. 7. The relationship between thigh bone and leg bone keep on changing from birth till old age. Generally, a child has some amount of bow legs when he is born and gradually these bowing decreased and legs become straight. Throughout the adolescence till end of the middle age, legs remain straight and then again some bowing starts. This is a usual physiological pattern. However some has different bony configuration like knock knees, excessive bow legs or deformities in the knees not consistent with their age. Such abnormal bone relation puts unequal distribution of forces inside the knee joint and resultant early wear and tear. Such deformities must be brought into notice of an orthopedic surgeon. It may not require anything but just the observation or sometimes it may require some sort of correction. The relation between knee cap (patella) and the thigh bone (femur) is equally important. 8. There are some diseases on which humans have no control, but these diseases can damage the knee joint e.g. rheumatoid arthritis, gout, pigmented villonodular synovitis etc. One must identify such diseases and start and early treatment to prevent the knee joints. Enough precautions and exercises should also be done to keep knees strong and fit. The problem starts when we decide not to follow the medical advice, since modern medicine doesn’t have guaranteed cure for some of these diseases. We start following other methods that too have no guarantee. While modern medicine is aware of its limitations there alternative means is not; and that can cause uncontrolled flare up of the existing disease. While reason no. 1 is not under control, reasons no 2-5 are very much under control. However all these reasons from 1-5 require some sort of preventive steps from our side. Reasons no 6- 8 can occur to anyone and are difficult to predict or prevent. However these reasons require definitive treatment under proper guidance. A combination of awareness, prevention and extra care in timely treatment can help knee joints getting worn out before time. The knees are for standing up and not for kneeing down. We must do our best to save the knee joints, a greatest gift to mankind by nature. October 2015 57 IIMM HEADQUARTERS AND BRANCHES IIMM NHQ : Plot No. 102 & 104, Sector-15, Instl. Area, CBD Belapur, Navi Mumbai-400614. Tel.: 27561754 / 2756 5831, Fax : 022-27571022 E-mail NHQ : [email protected] AHMEDABAD MR. H K GUPTA, Chairman Indian Institute of Materials Management C/o. SPR International, B-34, Circle B, S G Highway, B/H. Pakwan dinning Hall, Bodakdev, Ahmedabad-380015 Tel:(079)26872567 Email: [email protected] AURANGABAD MR. JITESH GUPTA, Chairman Indian Institute of Materials Management IMTR, Plot # 4, MIDC Railway Stn., Nr. Bajaj Bhavan & Near Tiwari Lowns, Aurangabad – 431005 Tel: (0240) 2331039 Email - [email protected] BANGALORE MR. D. SUBRAMANI, Chairman Indian Institute of Materials Management # 304, A-Wing, III Floor, Mittal Tower # 6, M G Road, Bangalore – 560001 Tel: (080) 25327251/52 Email : [email protected] BILASPUR Mr. MANOJ PANDEY, Chairman Indian Institute of Materials Management C/o. Gen. Mgr (MM), South Eastern Coalfields Ltd, Seepat Road, Bilaspur-495006 (CG) Tel: (07752) 241087/75014 Email : [email protected] [email protected] BHILAI Mr. D A LOTHE, Chairman Indian Institute of Materials Management Room # 314, 3rd Floor, Ispat Bhawan, Bhilai Steel Plant, Bhilai-490001 Tel: 2892948, 2222170 Fax: 0788-2223491 Email : [email protected] [email protected] BURNPUR MR. PRAFULLA KUMAR JHA, Chairman Indian Institute of Materials Management Matls. Dept. New Matls Bldg., IISCO, Bunpur Works, Burnpur – 713325 (West Bengal) Email : [email protected] BOKARO Mr. M P SAHU, Chairman Indian Institute of Materials Management C/o. Pur. Dept. Ispat Bhavan, Bokaro Steel City -827001, Bokaro (Jharkhand) Tel: (06542) 240263/247042 Email : [email protected]/ [email protected] BHARUCH MR. DILIP GOSAI, Chairman Indian Institute of Materials Management 303, Vinay Complex, Near Dudhdhara Dairy, Old NH Highway # 8, Collage Road, Bharuch Tel: 02641-283223 Email: [email protected] BHOPAL Dr.SAMEER SHARMA, Chairman Indian Institute of Materials Management 4/9B, Saket Nagar, Bhopal. M.P. 462024 Ph.07552452802, 8085856437 Email: [email protected] CHANDIGARH MR. DHARMBIR SINGH LONGIA, Chairman Indian Institute of Materials Management SCO 19-B, Swastik Vihar, Mansa Devi Complex, Sector-5, Panchkula – 134109 Tel: (0172) 2556646 / 4654205 Email: [email protected] CHENNAI MR. T A B BARATHI, Chairman Indian Institute of Materials Management 4th Floor, Chateau D’Ampa, 110 (New # 37) Nelson Manickam Road, Aminjikarai, Chennai – 600029 Tel: (044) 23742195/23742750 Email: [email protected] COCHIN Mr. G MURALIGOPAL, Chairman Indian Institute of Materials Management GCDA Shopping Complex, Gandhi Nagar, Cochin -682020 - Kerala Tel: (0484) 2203487/2317687 Email : [email protected] 58 October 2015 E-mail Edu. Wing : [email protected], DHANBAD Mr. A K CHAUDHARY, Chairman Indian Institute of Materials Management O/o GM(MM), B.C.C.L, Koyla Bhawan, Koyla Nagar, Dhanbad - 826005, (Jharkhand) Tel: 0326-2230181 Email: [email protected] DURGAPUR MR. SHANTANU CHAKRAVARTY, Chairman Indian Institute of Materials Management C/o. Executive Director (MM), Steel Authority of India Ltd, Durgapur Steel Plant, Durgapur713203 Tel: (0343) 2574374 Email: [email protected] DEHRADUN MR. RAJENDER RAJ, Chairman Indian Institute of Materials Management, C/o. Central Stores, ONGC, Kaula Garg Road, Dehradun – 248195 Tel: 0135-2793111 / 9410397734 Email: [email protected] GOA MR. SUNIL AJGOANKAR, Chairman Indian Institute of Materials Management, S-6 & S-7, 2nd Floor, Vasco Citicentre, Opp: Canara Bank, Swantantra Path, Vasco-da-Gama, Goa – 403802 GANDHIDHAM MR. S. N. AGRAWAL, Chairman Indian Institute of Materials Management, Shop # 14, Gokul Park, Plot # 356, Ward-12B, Tagore Road, Gandhidham -370201 Kutch (Guj) Tel: (02836) 231295/231711 Email: [email protected] GREATER NOIDA Mr. AGEET KUMAR, Chairman Indian Institute of Materials Management, B-193, Swarn Nagari, Opp. J P golf Course, Greater Noida Mob: 09818943894 Email: [email protected] HYDERABAD MR. P SOMASEKHARA RAO, Chairman Indian Institute of Materials Management, Flat # 105, Sun City Apts, Block A, 8-3-483, Yellareddyguda, Hyderabad – 500 073 Tel: 040-23744252, 23754252 Email: [email protected] HUBLI MR. O P KHARE, Chairman Indian Institute of Materials Management, Karnataka Chamber of Commerce & Industry Building, 1st Floor, Jayachamaraj Nagar, Nr. Nehru Ground, Hubli- 580020 Tel: 0836-2264699/ 09972703336/ 9591372196 Email: [email protected], HOSUR Chairman Indian Institute of Materials Management, Mr. J H Shastri, GM-C/M, Wendt India Ltd, # 69/70, SIPCOT Industrial Complex, Hosur – 635126 (TN) Email : sastryjh@cumi_murugappa.com INDORE Mr. Sandeep Tare - Chairman Indian Institute of Materials Management, Govindram Seksaria Institute of Mgt. & Research, MR-10, Scheme No.54, Vijay Nagar, Indore - 10(MP) - 452010 Email: [email protected] JAMSHEDPUR Mr. K M BHARDWAJ, Chairman Indian Institute of Materials Management, Room # 6, Russi Modi Centre for, Excellence, Jubilee Road, Jamshedpur – 831001 Tel: (0657) 2224670/2223530 Email: [email protected] JAIPUR MR. PUSHOTTAM KHANDELWAL, Chairman Indian Institute of Materials Management, C/o. Mr. Prushattam Khandelwal, 48, Mohan Nagar, Gopalpura Bypass, Jaipur- 302018 Tel: 09799299157 Email: [email protected] JABALPUR BRANCH IIMM, C/o. Head of FOHOM CMM Jabalpur, Sita Pahari, Ridge Road Jabalpur – 482001 (M.P) Email: [email protected] KANPUR MR. RAVI KANT GUPTA, Chairman Indian Institute of Materials Management, C/o. IGM Computer Academy, Mallick Complex, Nr. Rama Devi Churaha, G T Road, Kanpur-208007 Tel: (0512) 2401291 Email: [email protected] Website : www.iimm.org KGF Mr. B SUNEEL KUMAR, Chairman Indian Institute of Materials Management, Dy. Gen. Mgr (MM), EM Division, BEML Ltd, KGF.- 563115 Tel: 08153-279314, 09880994684 Email: [email protected], [email protected] PUNE MR. MOHAN V NAIR, Chairman Indian Institute of Materials Management, Pratibha Towers, Plot # 22, Old Pune Mumbai Rd. CTS # 15/2, Above TVS Showroom, Wakdewadi, Shivajinagar, Pune - 411003 Tel: 020-65000854 Email: [email protected] KOLKATA MR. SUKALYAN SARKAR, Chairman Indian Institute of Materials Management, 8/B, Short Street, Kolkata – 700017 Tel: (033) 22876971/22834963 Email: [email protected] [email protected] RAE BARELI MR. VINOD KUMAR PANDEY, Chairman Indian Institute of Materials Management, 497, Near CMO Office, Jail Road, Rae Bareli -229001 Tel: 9451077744 Email: [email protected] LUCKNOW MR. PRASANT SAXENA, Chairman Indian Institute of Materials Management, 75, 8th Floor, Lekh Raj Homes, Faizabad Road, Lucknow (UP) – 226016 Cell: 9335211389/ 9044741159 Email: [email protected] RANCHI MR. R D MAHTO, Chairman Indian Institute of Materials Management, Gen Manager (MM) Office, Central Coalfiields Ltd., Darbhanga House, Ranchi-834001 Tel: (0651) 2360716/2360198 Email: [email protected] [email protected] LUDHIANA Mr. JITENDRA PAL SINGH, Chairman Indian Institute of Materials Management, C/o Weltech Equipments & Infrastucture, Plot No. 3, Giaspura Road, Near P.S.E.B. Sub Station, Dhandari Kalan, Ludhiana-141003 Email: [email protected] MUMBAI MR.ARUN BANAVALI, Chairman Indian Institute of Materials Management 2-A Arihant Bldg., Above Bhandari Co-op Bank Ltd, Goregaon (East), Mumbai – 400063 Tel: (022) 26863376/26864528/26855645-46 Email: [email protected] [email protected] MUNDRA Mr. NITIN G PATIL C/o. M/s Kundan Industrial Products & Services Shop # 6, Golden Arcade Zero Point,Adani Mundra Road, Mundra- 370421. Mob: 09687660068 Email: [email protected] [email protected] MYSORE Mr. MUKUND, Chairman Indian Institute of Materials Management, Anubhav Udyog, K-64, Hootagalli Ind. Area, Mysore – 570018 (Karnataka) Tel: 0821- 4282124 Email: [email protected] MANGALORE Mr. T. RAMAKRISHNA, Chairman Indian Institute of Materials Management, C/o. Mr. T Ramakrishna, GM (Matls.), Kuthethar (PO), Katipalla (Via), Mangalore-575030, DK Dist, (Karnataka State) Tel: 0824-2882202 Fax: 0824-2271239 Email: [email protected] NASHIK MR. LAXMIKANT DASHPUTE, Chairman Indian Institute of Materials Management, 1, Parag Bldg, Patel Lane # 4, College Road, Nashik – 422005 Tel: (0253) 2314206 Email: [email protected] [email protected] NAGPUR MR. B S NAGASHETTI, Chairman Indian Institute of Materials Management, 404, Suryakiran Comml. Complex-1, Bajaj Nagar, Nr VNIT Gate, Nagpur - 440010 Tel: (0712) 2229446 Email: [email protected] NALCONAGAR Mr. DIBAKAR SWAIN, Chairman Indian Institute of Materials Management, Qtr. # C-352, Nalco Township, Nalco Nagar -759145, Dist: Angul, Orissa Mobile: 09437081126 Email: [email protected] NEW DELHI MR. M K MITTAL, Chairman Indian Institute of Materials Management, U-135, VIKAS MARG, SHAKARPUR, (Near Laxmi Nagar Metro Station, Gate No.-3)Delhi – 110092, Tel-011-22464969 Email: [email protected] ROURKELA MR. JITEN KUMAR MOHANTY, Chairman Indian Institute of Materials Management, C/o. Rourkela Steel Plant, 6th Floor, Admin. Bldg. Rourkela -769011 Tel: (0661) 2445528 Email: [email protected] [email protected] SURAT MR. S. U. CHAUDHARI, Chairman Indian Institute of Materials Management, C/o. Addl. Gen. Mgr (Matls.), Krishak Bharati Co Ltd, PO: Kribhaco Nagar, Surat -15 Tel: (0261) 2802682 Email: [email protected] TRIVANDRUM MR. K G NAIR, Chairman Indian Institute of Materials Management, TC-9/1447, 2nd Floor, Future House, Temple Road, Sasthamangalam, Thiruvanathapuram – 695010 Tel: (0471) 2724952 Email: [email protected] UDAIPUR MR. P S TALEARA, Chairman Indian Institute of Materials Management, 2nd Floor, Above Manohar Furniture, Ashwini Marg, Udaipur – 313001 Tel: (0294) 2411969/2421530 Email: [email protected] VAPI MR. JAYANT MARDIKAR, Chairman Indian Institute of Materials Management, 223, 2nd Floor, C B Desai Chambers, Koparali Road, GIDC, Vapi-396195 Tel: 9099047350 Email: [email protected] V V NAGAR MR. BHARATBHAI PATEL, Chairman Indian Institute of Materials Management, C/o. Unique Forgings (I) Pvt Ltd ., 601, GIDC Estate, Phase – IV, Vithal Udyognagar, Dist: Anand, State: Guj – 388121 Tel: 02692-233517/236343 Email: [email protected] VADODARA MR. MALAY C MAZUMDAR, Chairman Indian Institute of Materials Management, Vishal Chambers, 2nd Floor, 34, Vishwas Colony, Alkapuri, Vadodara- 390007 Tel: 0265-2359060 Email: [email protected] [email protected] VISAKHAPATNAM MR. A. RAMA KRISHNA, Chairman Indian Institute of Materials Management, #45-35-63, Flat # 401, Om Vigneshwar Apts., Jagannadhapuram, Akkayyapalem, Visakhapatnam- 530016 Mob- 9849482991 Email: [email protected] [email protected] VARANASI Mr. P N TIWARI, Chairman C-30/38 A, Maldihya, Varanasi (UP)- 220001 Mob: 09794861723 Email: [email protected] Materials Management Review