www.forumpme.ma DECEMBER 2014, 11 12st CASABLANCA

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www.forumpme.ma DECEMBER 2014, 11 12st CASABLANCA
COMPETITIVENESS
FUNDING
INTEGRATION &
MENTORING
INTERNATIONAL
THE MEETING OF THE SME AND ITS ECOSYSTEM
MOROCCO - AFRICA - WORLD
DECEMBER 2014, 11
12st
CENTRE D’EXPOSITION DE L’OFFICE DES CHANGES
CASABLANCA
ORGANIZING PARTNER
ORGANIZED BY
Tel : +212 5 22 98 77 63 - +212 5 22 98 65 64
GSM : +212 6 63 70 09 93 - e-mail : [email protected]
www.forumpme.ma
To act togther to
release the potential
growth of SME
Morocco
Africa - World
Moroccan economic and industrial landscape is strongly linked to SMEs which constitute
about 95 % of its productive fabric. The country has developed a real logistics to improve its
SME relationship with the rest of the world through different sectorial strategies, such as free
zones, Industrial platforms, including those dedicated to offshoring, aerospace, automotive,
agropoles, halieupoles, as well as those devoted to the development of renewable energies.
Originated from the idea of providing
​​
SME an event in line with its development and ambitions,
the Forum of SMEs and its partners , organized in partnership with the Investment Regional
Center of Greater Casablanca , mobilizes public and private stakeholders and major players in
order to make emerge an optimal ecosystem favorable to the development of the companies
and industries.
The Forum of SMEs and PARTNERS invites to seize business opportunities offered by the
Kingdom of Morocco and the African continent, and brings together all key stakeholders to
support and confirm the Moroccan position as a gateway to the African markets.
Open and constructive debates, direct access to the public administration, true possibilities
of public and private financings, real support for export and the co-operation with foreign
operators (Africa, Europe, Asia, America), in addition to the hundreds of business to business
meetings… This is our approach to differentiate this first edition which has the will to contribute
to release the potential of growth of SME in Morocco, in Africa and in the world.
The SME Forum and its Partners promotes a rich, interactive and pragmatic program and a
complete operational approach to embody a platform of concrete solutions in order to generate
opportunities for innovation and business in Morocco and Africa.
Inform, exchange, accompany, support, reinforce, bring closer ... are the cornerstones of this
event which federates energies with a shared interest to act in synergy and with relevance to
enhance the position of Morocco as a Hub for Africa
ASMÂA AYOUB
CHIEF EXECUTIVE OFFICER
EPITAPHE
FIGURES
500 exhibitors :
Ministries, Public agencies, Villages
integrated, Large accounts, Organizations of financing, Chambers
of commerce, Economical associations, SME/SMI of Morocco and
abroad…
8 500 m2 : Exposure, GO BtoB, Conferences, Workshops
5 000 Professionals : Leaders of SMBs/SMIs
4 continents : Africa, Europe, Asia, America
The appointment of SME and its ecosystem
Together for better advancing
Meet
all public and private
stakeholders and key
players that could
facilitate investment and
trade in Morocco and
Africa
Concretize
business
appointments
organized with
leaders of Moroccan
and African SME
throught a platform
which identify
upstream prospects
and target markets
Attend
conferences and
workshops led by
international experts
to better understand
Moroccan and African
trends and market
opportunities and to
access to reliable and
direct information for
investing or exporting
1ère édition
The SME and its ecosystem represented
by dedicated villages:
The Forum of SME and its PARTNERS: A completely operational approach to create a relational
platform with a profitable and durable collaboration.
VILLAGES OF INTEGRATED GROWTH
• To promote the structuring programs, the public services and the
possibilities of assistance and support intended for the SME/SMI.
This village gathers the Ministries and their Directions, the Offices,
and other public agencies…
VILLAGE OF THE PUBLIC AND PRIVATE
FINANCINGS
• The village of Export and Logistics brings together all the partners of
import-export: Administration, Logistics, Customs, Storage, Transport,
Transit
01
02
03
• To put forward the integrated villages around leaders companies
as engines of growth for the SME/SMI and mentors for the transfer of
know-how. Through these dedicated Villages, we wish to promote
the exemplariness of the large accounts, the incubators of collective
success and the creators of shared and durable value.
VILLAGE OF THE PUBLIC TO THE SERVICE OF THE
SME/SMI
• To let know all the public and private offers of financing which
meet the needs for development of the SME/ SMI.
04
VILLAGE OF EXPORT AND LOGISTICS
VILLAGE OF EXPERT TESTIMONY AND ECONOMIC
INTELLIGENCE
05
• To propose the organizations likely to support the integration of
operational devices of economic Intelligence: Expert testimony,
Technology, strategic standby, legal and lawful, certification and
standardization, Innovation.
• Allthe solutions which make it possible to combine economic
efficiency and sustainable development. Eco-products, Maintenance
and lubrication, Energy, electrical switchgear and the systems
energetics, Renewables, Green IT, Dematerialization, Recycling…
06
VILLAGE FOR SKILLS DEVELOPMENT
• Solutions and IT equipment, Virtualisation, Dematerialization,
Storage, Security, Outsourcing, Cloud Computing,Open Source,
BI… the IT with the service of the growth of SME.
VILLAGE OF INDUSTRY AND SUBCONTRACTING
• Tourism is an important economic engine which knows a world
growth. Tourism of business, Travel, Accommodation, Transport,
Leisures… to encourage the competitiveness of a very competing
industry.
THE BUSINESS AND SERVICES VILLAGE
• A village which gathers the foreign chambers of commerce and
SME of several countries to encourage the commercial exchanges
between Morocco, Africa and the World.
07
08
09
10
11
12
VILLAGE OF SUSTAINABLE DEVELOPMENT AND
GREEN ENERGY
• Human Resources, training,Recruitment, driving of change… All the
SME/SMI are in search of answers, of tools and resources to improve
their productivity and
VILLAGE OF TECHNOLOGIES
• Industry remains one of the principal engines of the economic
activity in terms of added-value and employment in all the countries.
Agro-alimentary, Transformation,Subcontracting… industry with the
honor to encourage the productivity of SME
VILLAGE OF THE TOURISM INDUSTRY
• The SME promotes its products and sevices in several sectors activities
to land contracts from the Public administration, Great accounts or
other SMEs. Business meetings bearers through our B2B platform which
organizes appointements in advance.
INTERNATIONAL VILLAGE
?
1ère édition
WHY TAKE PART
Support
Innovation
Funding
integration
To accompany
SME/ SMI in their offering
the answers, the tools and the
resources to improve, improve
their productivity and to carry
out their full potential
Business
Consulting
investment
To consolidate
your relations and your
position on the market by
meeting key interlocutors of
the public administration and
private sector.
Export
Morocco
Africa
WORLD
To profit
of our platform Web to follow
in real times your Business
appointment and registrations
to your workshops.
To radiate
thanks to the communication
campaign of the Forum of SME
and its Partners which will
enable you to increase your
fame and to distinguish you
near your partners, customers
and prospective customers.
To concretize
targeted and organized
appointments. To develop your
expert testimony, to widen
your wallets customers and
suppliers in Morocco and
abroad.
To widen
your alliances commercial,
financial, strategic,logistic
or technological in Morocco
and abroad thanks to a
multisectorial platform, open
on the international one.
1ère édition
A widened communication campaign, worthy
of your ambitions and with the image of the
scale of the event
DIRECT
MARKETING
ADVERTISING
DIGITAL
MARKETING
COMMUNICATION
CAMPAIGN
PUBLIC
RELATIONS AND
RELATIONS
PRESS
Professionalism, relevance, visibility… such are the ingredients that we privileged to make a success
of the Forum of SME and its Partners, to extend your awareness and to ensure you of anunquestionable
return on investment.
• BEFORE THE EVENT
PRESS RELATIONS ACTIONS
•3 investigations into subjects concerning of close the life of SME
ADVERTISING ACTIONS
01
02
03
04
•50 000 Flyers
•5 000 postal invitations
DIGITAL MARKETING ACTIONS
05
• 1Press conference in Paris diffused near 2 great associations
of African journalists : APPA with 3,500 journalists and AAP
with 6,700 journalists members
•1 Press conference announces
• Accompaniment through articles and official statements…
PUBLIC RELATIONS ACTIONS
•20 advertising Publications
•Urban posting: 10 bull board 4m*3m
•100 Posters 40*60
•Banners on the www.forumpme.ma site
DIRECT MARKETING ACTIONS
•Web site www.forumpme.ma and punt form of follow-up of
registrations
•Interviews videos of the partners
•Data sheets of the participants
•Platform of direct communication with the registered voters
•1 Facebook page
• Social Media
•Sending of E-mailing for 2* 50,000 leaders
• DURING THE EVENT
PRESS RELATIONS ACTIONS
• Official unveiling by political personalities and economic
• Plenary
• Throughout the event, workshops, conferences and round tables
will be organized
• Spaces B to B
ADVERTISING ACTIONS
• Booths equipped
• 2000 badges
• 2000 bags, memo pads, pens
01
02
03
04
DIGITAL MARKETING ACTIONS
05
• Accompaniment through reports, articles,interviews…
PUBLIC RELATIONS ACTIONS
• 2000 catalogues including the data sheets of the exhibitors
• 2 streamers at the entrance of living room
• 10 Roll up banners
• 6 Plans of the living room
• 6 plans of programs
• Signage
DIRECT MARKETING ACTIONS
• Interviews videos of the exhibitors on www.forumpme.ma
• Data sheets of the participants
• 1 Facebook page
• Social Media
• AFTER THE EVENT
PRESS RELATIONS ACTIONS
• Deliver recommendations
• Results of the investigations
01
02
ADVERTISING ACTIONS
• Thanks for the exhibitors and participants
DIGITAL MARKETING ACTIONS
03
04
05
• Press conference Assessment
PUBLIC RELATIONS ACTIONS
• Banners on the Web site www.forumpme.ma
DIRECT MARKETING ACTIONS
• Reports videos of the living room onwww.forumpme.ma
• 1 Facebook page
• Social media
Our Mission
Our Vision
• Provide our customers with the best services in the areas of communication and events
Management.
• Use our expertise and professionalism to help our customers anticipate and meet their
requirements while acting as profitable, competitive, and socially responsible company to
contribute to the economic and social development of Morocco in the area of networking
sustainability.
• Be able to mobilize leaders in order to offer to our customers and to the economic and social
community Wealths and Prosperity.
OUR STRATEGIC AXES
• The APPOINTMENTS of the Decision makers approach problems of news which concern closely the
01
per formance of the company: Purchase, IT,Governance, Finance, Quality, Sustainable development…
The APPOINTMENTS of the decision makers gather the leaders and managers of great structures and PME/
PMI eager to exchange in a productive way, to find solutions relevant, or to carry out profitable benchmark
within a convivial and professional framework combining exhibitions, formations, conferences and
business lunches.
OUR REFERENCES
APPOINTMENTS
of the Decision
makers
Centrale laitière, Ciments du Maroc, Oilibya, Samir, Drapor, Koutoubia Holding, Kraft Foods, Sothema,
Tria, Univers Acier, ONDA, Stonesoft, Casanet, Munisys, Masternaut, Salesforce, Wyse, Sage, Vidyo,
Université Hassan II Casablanca, Entraide nationale, B2S, SNEP, ADEREE, Ecoval, Elexpert, Energy poles,
RIO, SERP, SMRR, Spigraph, APC by Schneider Electric, Diffazur Group, Top Business, Maroc Bureau,
Buropa, X Office Systems, Diagone, Cardone Bureaupro, ...
• Consulting and strategy, Corporate Communication, Graphic design, Branding, Newspapers internal,
02
management Reports, Press Relations…: A dynamic team and reactivates with your service to propose new
ideas to you and to give a creative touch and aprofessional print to your communication.
OUR REFERENCES
Internal and
external
communication
03
Lafarge, Air Liquide, SNEP, SJL, CAPEP, Axa Assurances Maroc, IVECO, Maghreb Solutions, Eurobooking,
AkzoNobel, Sanofi-Aventis Maroc, Lina Holding, Lesieur-Cristal, SMRR, Xerox, SMM Socodum, Agma
Lahlou-Tazi, CST Crouzet , Sigmatel, Université Hassan II Casablanca, Mawadis...
• Epitaph proposes original concepts and acomplete accompaniment to make a success of all the stages of
organization of your professional events….
OUR REFERENCES
OUR REFERENCES
Professional
events
IBM, GEORGE P JOHNSON, Schneider Electric, Alliances Darna, Centre Régional d’Investissement du
Grand Casablanca, Westcon, Stonesoft, Huawei, HR Access, Decizia, ABB, QAPCO, Reckit Benckiser,
Blédilait , Université Internationale de Rabat ...
Tel : +212 5 22 98 65 64 - +212 5 22 98 77 63
e-mail : [email protected] - Site web : www.epitaphe.ma

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