Benjamin Moore® Paints — THE RIGHT INTERIOR PAINT

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Benjamin Moore® Paints — THE RIGHT INTERIOR PAINT
Benjamin Moore® Paints —
A new coat of Benjamin Moore paint adds beauty
and richness to your home’s interior design.
Tinted with Gennex® colorants for superior durability in any colour.
But you may be wondering...
Benjamin Moore paints are tinted with proprietary Gennex colorants.
• Which interior paint should I use?
While other colorants weaken paint, Gennex colorants fortify the paint, so it maintains its original viscosity,
• What’s the right finish for my project?
• Do I need a primer?
• How do I find a painting contractor?
delivers better coverage, and won’t easily rub off—even when you scrub it.
And Gennex colorants are eco-friendly: they contain zero volatile organic compounds (VOCs).
For beautiful, lasting results, choose interior paints tinted with Benjamin Moore’s Gennex colorants.
The experts at your Benjamin Moore store can
answer your questions. You can also hire a professional
a simple guide to selecting
painting contractor to help you achieve outstanding
THE RIGHT
INTERIOR PAINT
results. From properly preparing your walls to
applying a topcoat that’s free of lap marks and
blemishes, a professional painter understands that
success begins and ends with attention to details.
Your Benjamin Moore store can help you locate a
The Green Promise designation
professional painting contractor in your area.
is Benjamin Moore’s assurance
that its environ­­mentally friendly
coatings meet and often exceed
the strictest industry standards.
benjaminmoore.ca
© 2015 Benjamin Moore & Co., Limited Printed in United States. ADVANCE, Aura, ben, Benjamin Moore, Gennex,
Green Promise, Green without compromise, REGAL and the triangle “M” symbol are registered trademarks,
and Benjamin Moore Natura and Colour Lock are trademarks of Benjamin Moore & Co., Limited The CERTIFIED
ASTHMA & ALLERGY FRIENDLY Mark is a Registered Certification Mark of the ASTHMA SOCIETY OF CANADA
and ALLERGY STANDARDS LTD. 9/15
/M2343685CE
While also delivering the premium
levels of performance you expect
from Benjamin Moore.
Printed in the US-HRP
Protect
what matters
with interior paints that . . .
last, add beauty & enhance
Benjamin Moore ®
product
the value of your home.
What to Look for in an Interior Paint
Choosing the right finish
Colour richness
n
Our paints are formulated with our own resins and tinted with
our proprietary Gennex® colorants, delivering colour that will
remain vibrant for years to come.
Low and zero VOC*, low odour
from a range of low-VOC and zero-VOC options—all with low
F
lat is the least reflective finish and provides excellent depth of colour.
It’s a great choice for hiding surface imperfections on walls.
n
Matte is more reflective than flat and is also ideal for minimizing
surface imperfections, while providing a durable finish.
n
It’s perfect for
Eggshell imparts a softly polished glow and an easy-to-clean
surface. It’s perfect for busy areas such as kitchens, dining rooms,
Gennex colorants contain zero VOCs and exceed some of the
industry’s strictest environmental standards, so you can choose
Your best
choice when...
Aura®
REGAL® Select
ben®
Aura® Bath & Spa
Waterborne
Ceiling Paint
ADVANCE®
...you want the
ultimate in
performance
and colour vitality
...you want a safer
product that is both
beautiful and durable
...you want trusted
quality, enhanced
with cutting-edge
technology in a wide
variety of finishes
...you want a user-friendly
paint with premium colour
that is easy to apply
...you want a luxurious
matte finish colour that
will stand up to humidity
...you want a totally
flat ceiling finish to
enhance your luxurious
wall colour
...you want a durable,
furniture-like finish for your
trim, doors, or cabinets that’s
available in any colour
living rooms
dining rooms
bedrooms
foyers
kitchens
hallways
kids’ rooms
living rooms
dining rooms
bedrooms
foyers
living rooms
dining rooms
bedrooms
hallways
living rooms
dining rooms
bedrooms
foyers
hallways
bathrooms
home spas
ceilings in
any room of
your home
trim, doors,
crown molding,
baseboards,
cabinets, and all
types of interior
woodwork
Proprietary Colour Lock™
technology for richer, truer colour
nvironmentally friendly:
E
Zero VOC*, zero emissions**;
virtually odourless
High hiding formula
provides great coverage
asy application with
E
great touch-ups
atte finish repels moisture and
M
maintains colour integrity
Goes on easily with
minimal spatter
Zero VOC*, low odour
Unlimited colour selection
Ultra-flat finish reduces glare
Produces a durable furniture-like
finish
Dries quickly; recoat in 1-2 hours
Outstanding durability and
washability in any finish
Durable and washable
Outstanding coverage and hide
Mildew and fade resistant
Resists mildew for a fresh look
that lasts
Unlimited colour selection
Green without compromise
Zero VOC*
Low-VOC, Low-odour formula
Certified asthma and allergy
friendly™
Zero VOC*
and family rooms.
n
Satin/Pearl is a medium finish ideal for high-traffic areas—
like hallways—that require frequent washing.
odour and exceptional performance.
n
Semi-Gloss creates a smooth, highly reflective finish that is
durable and withstands repeated cleanings. It is also used to highlight interior trim, doors, and window frames.
What makes
it great?
Extreme hide so it covers
dark colours and imperfections
Specifically designed for high-traffic areas, our durable paints
Self-levelling finish for
unsurpassed surface
smoothness
are formulated to stand up to repeated cleanups without
Zero VOC*
Washability
Benjamin Moore Natura™
®
Exceptional application and feel
Colour Lock™ technology for
richer, truer colour
Zero VOC*
compromising colour richness or finish.
Coverage
Our paints are formulated for improved hide, covering even dark
colours more easily and allowing you to get the job done more quickly.
Paint & primer together
No more waiting for the primer to dry. With our paint-andprimer together paints, you can just choose your dream
colour and begin painting.
MATTE | EGGSHELL |
SATIN | SEMI-GLOSS
*Zero VOC according to EPA method 24. **Zero emissions according to CDPH/EHLB standard method v1.1, 2010.
FLAT | EGGSHELL |
PEARL | SEMI-GLOSS
FLAT | MATTE | EGGSHELL |
PEARL | SEMI-GLOSS
FLAT | EGGSHELL |
SEMI-GLOSS
MATTE
ULTRA FLAT
PRIMER | PEARL |
SEMI-GLOSS | HIGH-GLOSS