Fiesta del Sol

Pilsen Neighbors Community Council
Presents
Fiesta del Sol
2014
Sponsorship
Packet
“Ordinary People Doing Extr aordinary Things”
Join Us as We Celebr ate Pilsen Neighbors
Community Council’s 60th Anniversary
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Welcome to Fiesta del Sol 2014
Why Fiesta del Sol for Your Company?
Fiesta del Sol provides an ideal, direct marketing opportunity as it attracts over one million visitors each year. Fiesta del Sol’s
increasing diversity and popularity make it an ideal vehicle for exposing or reinforcing your brand.
As the migrant community flourished on Chicago’s south side, young Latinos sought to self identify in a multitude of diverse
cultures. This was never more prevalent in the heart of the working class migrant community of Pilsen. The fight to create
a safe learning environment for a growing community of youth began in 1974 – a block party known today as Fiesta del
Sol. The first Fiesta del Sol gathered more than 2,000 attendees from across the Midwest to raise funds to establish the first
community high school and after 41 years has over 1.3 million visitors from across the country.
We invite you to join us in celebrating this venue as an opportunity to reach a diverse population of Latinos on July 31 – August
3, 2014. Your generosity makes it possible for us to provide visitors with the best in educational resources, scholarships, arts,
entertainment and more. We look forward to creating options to expand your scope of interest within the Latino community
as we celebrate our 42nd Annual Fiesta del Sol.
Additionally, 2014 is a special year for Pilsen Neighbors Community Council (PNCC), as we will be celebrating its 60th
anniversary. Celebrate with us, a legacy of community organizing and leadership development in the community. As a partner
of Fiesta del Sol, your support is essential in making a difference in people’s lives.
Respectfully,
Juan F. Soto
Claudia Marchan
Gardenia Rangel
Tanya Cabrera
At Fiesta del Sol, you’ll be able to connect with the Hispanic, and first and second generation bi-lingual and bi-cultural
Mexican American community that attend Fiesta del Sol as a traditional home grown Chicago event. When you become a
sponsor at Fiesta del Sol, you will target thousands of customers. This is a fun, healthy, unique opportunity to take part in,
while you also help support a great community in the process.
The Fiesta del Sol committee will work closely with you to ensure that your marketing plan achieves the goals of your
company. Your sponsorship will also include a marketing package that uses print advertising, social media, media relations
and community outreach to maximize your marketing goals.
Dates of Fiesta del Sol:
Event Location:
Office Location:
Thursday
Friday
Saturday
Sunday
1400 West Cermak Road
Chicago, IL. 60608
(Between Morgan St. and
Ashland Ave.)
2026 S. Blue Island Ave
Chicago, IL 60608
Phone: (312) 666-2663
Fax: (312) 666-4661
www.fiestadelsol.org
[email protected]
July 31
August 1
August 2
August 3
5pm-10pm
11am-11pm
11am-11pm
11am-10pm
Juan F. SotoClaudia Marchan
Executive Director
Fiesta del Sol Coordinator
Pilsen Neighbors Community Council
Pilsen Neighbors Community Council
Gardenia RangelTanya Cabrera
Co-chairCo-chair
Fiesta del Sol
Fiesta del Sol
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Who We Are
Long time PNCC board member, Carmen Velasquez breaks ground by founding Alivio Medical Center to offer affordable and accessible healthcare, and
continues to be an active presence in the community.
Pilsen Neighbors Community Council (PNCC) will be celebrating its 60th anniversary in 2014! For 40 years, PNCC and Fiesta del Sol have
been working with, “Ordinary People doing Extraordinary Things.”
In 1994, PNCC wins an agreement from the City of Chicago to replace dangerous vaulted sidewalks in Pilsen.
PNCC is a non-profit, community-based organization (1954) whose mission is to work to establish policies and practices in the Pilsen and
Southwest areas of Chicago around the needs of the community. PNCC invests in the development of new community leaders through
leadership training to bring about civic engagement and action.
PNCC works on issues such as economic development, education funding, universal healthcare, older adult social well being and workforce
development. PNCC has been historically instrumental in organizing parents to upgrade school buildings as well as to build new schools
to end overcrowding. PNCC currently leads parent leadership trainings in Pilsen and the Midway area, is now organizing the 7th Pilsen
Education summit, and its organizing work in Early Childhood Education is going strong.
Also in 1994, PNCC creates Proyecto Vivienda which organized residents to identify city owned vacant lots and under Mayor Daley’s, “New Homes
for Chicago” program, PNCC builds the first affordable home in Pilsen. This model of community-directed development caught the interest of then
Governor Bill Clinton during his exploratory campaign for President. The young and proud new homeowners hosted PNCC leadership in this historic
meeting. Under Proyecto Vivienda, PNCC built six homes - one of them the PNCC office.
In a strategy to decrease the number of taverns in Pilsen, PNCC organized to close troublesome and rowdy establishments. The City of Chicago began by
closing and revoking liquor licenses without the right to renew. A moratorium on any new liquor licenses in Pilsen was also enforced.
The Fiesta del Sol Guadalupe A. Reyes Scholarship Program was created in 1996 to address the financial need of college-bound Latinos in the Southwest
Side. To this date, over $800,000 has been awarded to over 500 students. In 2005, the Guadalupe A. Reyes Scholarship Program broke a record and
awarded 56 scholarships.
PNCC is part of an international organization, the Gamaliel Network, a grassroots network of non-partisan, faith-based organizations in
17 U.S. states, South Africa and the United Kingdom that organizes to empower ordinary people to effectively participate in the political,
environmental, social and economic decisions affecting their lives.
Mayor Daley appoints PNCC Board member, Teresa Fraga to the City Colleges of Chicago Board of Trustees. Fraga’s work within the City of Colleges
Chicago in 1995, resulted in the long-awaited Arturo Velasquez West Side Technical Institute.
The 60 year legacy continues…
Fiesta del Sol outgrew Blue Island Avenue (its original site) and moved to Cermak Road.
1950’s - PNCC is incorporated in 1954.
2000’s - PNCC’s work expands into metro Chicago.
1960’s – PNCC’s focus becomes community organizing on the issue of garbage pick-up and rodent control.
PNCC launches the Gamaliel of Metro Chicago Immigration Legal Clinic
1970’s - PNCC leaders began organizing with a community vision to build a much needed high school in Pilsen.
The Pilsen Paseo becomes a vision soon to become reality.
In 1972, organizing began for a new High School, and after a year of hard work, leaders organized a block party which is now Fiesta del Sol. Finally, in
September 16, 1977 Benito Juarez Community Academy was officially inaugurated.
Fiesta del Sol continues to grow along with its community.
PNCC fought to stop the Chicago 21 Plan, which would have displaced many families East of Ashland. In 1976, PNCC and the City of Chicago came to
an agreement and an alternate plan was embraced for Pilsen.
PNCC led a strong and effective organizing effort by demanding a moratorium that resulted in removing 18th Street from the proposed Pilsen TIF.
2010’s - Fiesta del Sol turns 40 years and reaches a mile long! PNCC expands its work evolving into Gamaliel of Metro Chicago and Gamaliel of Illinois.
PNCC continues its work on immigration and in 2013 launched the nation-wide campaign a “Dream for All”.
PNCC’s rehab housing project, a first of its kind to address the issue of abandoned buildings in Pilsen was launched and became its own organization –
which is now Eighteenth Street Development Corporation.
1980’s - PNCC led organizing efforts against redlining by Pilsen banks, and agreements were reached to give mortgages to families living East of Ashland,
including advertising in Spanish for the new Hispanic market.
After two fires claimed the lives of 17 Pilsen residents, PNCC organized to demand that the Chicago Fire Department hire Latino and Spanish speaking
fire fighters. PNCC won an agreement with the city and 40 Latino firemen joined the ranks that year.
1990’s - PNCC and community leaders organized to make Fiesta del Sol an alcohol and tobacco sponsorship free event, attracting even more visitors
and being recognized as a family-friendly event.
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Marketing Opportunities
Marketing Opportunities in the Latino Market
Fiesta del Sol embodies “event marketing” at its best, offering a unique marketing opportunity for your product and/or service.
Fiesta del Sol allows you to reach the Latino market directly with over one million people attending Fiesta del Sol during the
four days.
• Latinos account for 16.7% of the U.S. buying power
1990 = 5%
2000 = 6.8%
2009 = 9.1%
66% Female Ethnicity/Race: 87.50% Latino Source: Chicago Tribune, Mary Umburger on Real Estate (April 12, 2012)
• The average household income of Latinos in the U.S. is $56,576
• The total household disposable income of Latinos in the U.S. is $24.7 billion
34% Male
6.65% White
2013 = 16.7% (This is an 84% of growth in the last 4 years)
• In 2012, Latinos represented 51% of home purchases in the U.S.
Demographic information:
(Information was collected from a survey of 1,500 attendants in 2013 at Fiesta del Sol)
Gender:
Source: Selig Center for Economic Growth, University of Georgia
Source: Hispanic Market Weekly (October 18, 2011)
3.43% African American 2.42% Other
• Chicago is the 4th largest GPD in the world
• City GPD = $500.000 billion
Source: World Business Chicago
• Direct marketing benefits four days (forty hours) to over 1 million
visitors!
• Of all Latinos in Illinois, 89% reside in the Chicago DMA
• Reach new consumers and introduce new products and/or services to more
people in a shorter period of time than in any other similar events.
• Chicago Latino Population in 2012: 778, 862
• Illinois Latino Population in 2010: 2,027,578
• Get name recognition to increase brand awareness through product sampling,
targeted sales and more.
• 800,000 Latinos in the U.S. turn 18 years old per year; by 2030 the number will grow to 1 million per year
• The growing target market will increase your visibility in the community
through your company’s participation.
Fiesta del Sol Highlights in 2013
• Have face to face interaction with consumers about your products
and/or services.
Source: GEOSCAPE Marketscape, 2010
Source: US Census Bureau 2010
Source: Pew Hispanic Research Institute
• 1.3 million attendees • Visitors came from over 54 different zip codes in the country, including families
from Florida and New Mexico • 500, 000 website hits between May to August 2013 (68% of web visits are new)
• Fiesta del Sol received extensive TV, Radio and Print coverage from Univsion
Chicago TV and Radio, CBS, WGN, Telemundo, Mundo Fox, Hoy Newspaper,
La Raza, Extra Bilingual Newspaper, and many others.
Total media impressions: 10,000,000.
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What Sponsors Are Saying About Us
Mario Galindo, Dot Press.
“Fiesta del Sol, great fun and entertainment with family, friends and loved ones, a great opportunity to increase your sales. A revenue
producer, branding your image for entrepreneurs, local small business, and major sponsors”
Yolanda Gaspar, Multicultural Markets Specialist, State Farm Insurance
“State Farm has been a proud long-time sponsor of Fiesta del Sol. The event is not just another fiesta – it brings families and friends of
all ages together for a unique celebration of pride in the Pilsen community through food, music, and education. Also, many of our agents
join us annually at this event to greet their policyholders and have also generated many new business leads while at the fiesta. While it
is a smart business decision for us to sponsor this event, we also are committed to supporting the cultural celebrations and institutions
in which our clients live, work, and play.”
Title Sponsor: $200,000 . . . . . . . . . . . . .
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Copa Fiesta del Sol Sponsor: $8,000 . . . . . . . . 18
Category Exclusivity: $150,000 . . . . . . . . . .
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House of Sol Sponsor: $8,000 . . . . . . . . . . 19
Premier Sponsor: $100,000 . . . . . . . . . . . 10
Housing Resource Expo Sponsor: $8,000 . . . . . . 20
Presenting Sponsor: $75,000 . . . . . . . . . . . 11
Keeping Healthy Campaign Sponsor: $8,000 . . . . 21
Stage Sponsor: $50,000 . . . . . . . . . . . . . 12
Opening Reception Sponsor: $8,000 . . . . . . . . 22
Premium Sponsor: $20,000 . . . . . . . . . . . 12
Recorrido del Sol 5K Run and Walk: $8,000 . . . . . 23
Sponsor: $10,000 . . . . . . . . . . . . . . . 12
School Expo Sponsor: $8,000 . . . . . . . . . . . 24
Art And Culture Pavilion Sponsor: $8,000 . . . . . . 13
Señorita Fiesta de Sol Sponsor: $8,000 . . . . . . . 25
Children’s Area Sponsor: $8,000 . . . . . . . . . 14
Fiesta del Sol Guadalupe A. Reyes Scholarship: $3,000
Civil Rights of Immigrants Booth Sponsor: $8,000 . . 15
Marketing Package . . . . . . . . . . . . . . . 27
College Fair Sponsor: $8,000 . . . . . . . . . . . 16
Customized Partner Packages . . . . . . . . . . . 28
Doug Levy, Vice President and General Manager, Univision Radio
Commemorative Poster Sponsor: $8,000 . . . . . . 17
“Univision Radio Chicago is proud to partner with Pilsen Neighbors and Fiesta del Sol. We see the event as a great way to interact with our
community at a grassroots level while also providing us with the opportunity to fund several important scholarships to deserving students.
The event gets better and better every year and the crowds are just extraordinary. Showcasing our radio station brands at such a great
event helps us to strengthen the bond we have with our core audience.”
2013 Fiesta del Sol Sponsors and Partners
Germon Santiago, Station Manager, Azteca America
“Azteca America’s experience at Fiesta del Sol was truly unique. Seeing hundreds of volunteers work together with such enthusiasm and
sense of pride at Fiesta del Sol illustrates Pilsen Neighbors character and dedication to their community. Fiesta del Sol was not just a
festival but a celebration of culture, empowerment and unity. As a TV broadcast station it was a privilege to be a part of such a great event
and organization.”
Nile Wendorf, Publisher, Extra Bilingual Newspaper
“Fiesta del Sol is one of the landmark festivals that helps define the Hispanic community in Chicago every year. Extra Newspaper has been
engaged with Fiesta del Sol and their parent organization, Pilsen Neighbors Community Council for over 30 years. We’ve seen the festival
and their organization grow in size and influence within the community as it continues its many outreach efforts to engage the growing
Hispanic community at the Fiesta del Sol and beyond. We know that our engagement within the Fiesta del Sol helps us build readership
across our print and electronic platforms.
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Summary of Sponsorship Levels
Alivio Medical Center
All Around Amusements
AT&T
Boost Mobile
Chicago Fire
Chicago Latino TV
ChiTown Futbol
Comcast
ComEd
Country Financial
DotPress
El Campeon
Extra Bilingual Newspaper
Family Health Network
Ford
Gamaliel of Metro Chicago
Gamaliel of Illinois
Hershey’s
Hispanic Ministry Resource Center
Hoy Newspaper
La Raza
McDonald’s
MiVoz.com
Mundo Fox
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Pancho Pistolas
Reclama Semanal
State Farm
Telemundo Chicago
Ultra Mobile
University of Illinois at Chicago
University of Illinois Health Sciences
Systems
Univision Radio
Univision Chicago
Zubarrio
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Title Sponsor: $200,000
Category Exclusivity: $150,000
The “Title Sponsor” is the major and most visible corporate sponsor of the event
• Category Exclusivity for four full days of exposure
• Category Exclusivity
• Ten (10) 10x10 booths
• Eight (8) 10x10 booths
• Five Fiesta del Sol Guadalupe A. Reyes scholarships ($3,000 each) in your company’s name
• Five Fiesta del Sol Guadalupe A. Reyes scholarships ($3,000 each) in your company’s name
• Prominent main stage signage
• Prominent signage in high traffic areas (Ten 3’x8’ banners)
• Prominent signage in high traffic areas (Ten 3’x8’ banners)
• Headlining Sponsor for Fiesta del Sol’s Opening Reception event (See page 22)
• Headlining Sponsor for Fiesta del Sol’s Opening Reception event (See page 22)
• Marketing Package included (See page 27)
• Fiesta del Sol Commemorative Poster logo inclusion (See page 17)
• Marketing Package included (See page 27)
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Premier Sponsor: $100,000
Presenting Sponsor: $75,000
• Six (6) 10’x10’ booths
• Four (4) 10’x10’ booths
• Main stage signage (Two 3’x10’ banners)
• Main stage signage (One 3’x10’ banner)
• Prominent signage in high traffic areas (Five 3’x8’ banners)
• Prominent signage in high traffic areas (Two 3’x8’ banners)
• Headlining Sponsor for Fiesta del Sol’s Opening Reception event
(See page 22)
• Headlining Sponsor for Fiesta del Sol’s Opening Reception event (See page 22)
• Three (3) Fiesta del Sol Guadalupe A. Reyes scholarships ($3,000 each)
in your company’s name
• Marketing Package included (See page 27)
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• One (1) Fiesta del Sol Guadalupe A. Reyes scholarships ($3,000 each) in your
company’s name
• Marketing Package included (See page 27)
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Stage Sponsor: $50,000
Art and Culture Pavilion Sponsor: $8, 000
(Limited to 2)
(Limited to 3)
• Two (2) 10’x10’ booths
At the Art and Culture Pavilion, we invite local artists (of all avenues) to showcase their love for art. Poets, artists, playwrights,
and composers are often sources of truth, order, harmony, and meaning. Artists can unlock our imagination and stir us to
pause, think, and reflect.
• Signage on main stage
• Marketing Package included (See page 27)
Premium Booth: $20,000
• One (1) 15’x15’ booth
• Prominent signage in high traffic areas (One 3’x8’ banner)
• Marketing Package included (See page 27)
The Art and Culture Pavilion also brings art workshops, and activities to engage the community. You will find art and culture
throughout the grounds of the festival, such as with Aztec Dance groups, and arts and crafts. Today, more than ever, the
arts are needed by our young people as a forum for self-expression, communication, exploration, imagination, cultural and
historical understanding.
• One (1) 3x8 banner will be strategically placed in this highly visited area
• Your company’s logo will be place on the back of Art and Culture Pavilion T-shirts
• Marketing Package included (See page 27)
• You will be named the Art and Culture Pavilion Sponsor
Sponsor: $10,000
• One (1) 10’x10’ booth
• Marketing Package included (See page 27)
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Children’s Area Sponsor: $8,000
Civil Rights of Immigrants Sponsor: $8,000
(Limited to 3)
(Limited to 3)
The Children’s Area at Fiesta del Sol is an opportunity where you can provide a fun educational experience for children
and parents in a caring, and stimulating environment. We strive to promote education with read-a-aloud sessions, book
giveaways, games and activities that involve and promote teamwork, sharing, exercise, and creativity. Our goal is to instill in
children a desire to be life-long learners.
At the Civil Rights of Immigrants booth, our goal is to educate and empower the immigrant community. The booth offers free
legal advice, citizenship workshops, voter registration, educational resources, Know Your Rights workshops, and much more.
Additionally, visitors are informed about ways in which they can be involved with PNCC as leaders to advocate for immigrant
civil rights’ policies at the state and national level.
• One (1) 3x8 banner will be strategically placed in this highly visited area
• One (1) 3’x8’ banner will be strategically placed in this highly visited area
• Your company’s logo will be place on the back of Children’s Area T-shirts
• Your company’s logo will be placed on the back of Civil Rights of Immigrants
T-shirts
• Marketing Package included (See page 27)
• Marketing Package included (See page 27)
• You will be named the Children’s Area Sponsor
• You will be named the Civil Rights of Immigrants Sponsor
Family Health Network, 2013 Sponsor
“El Hogar del Niño, 2013 Community Partner”
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College Fair Sponsor: $8,000
Commemorative Poster Sponsor $8,000
(Limited to 3)
(Limited to 3)
The College Fair at Fiesta del Sol gives students and parents an opportunity to speak to college representatives about higher
education opportunities in a relaxed environment. Visitors learn about: the college application process, academic programs
tuition costs, and financial aid.
The Fiesta del Sol Commemorative Poster is a 2’x4’ painting created by world-renowned artist, Alejandro Romero that is
sold at the festival grounds every year. The Commemorative Poster is always a vibrant, colorful depiction of celebration,
community, and Latino culture that is bought by thousands.
A new addition to the College Fair is the promotion of opportunities for undocumented students. The College Fair provides
resources that will help give them direction and guidance about the college application process, available scholarships and
other educational opportunities.
• One 3’x8’ banner will be strategically placed in this highly visited area
Though his art is rooted in Chicago and in his Mexican homeland, Romero has attracted international attention in the art
world. In 1985 alone his works were exhibited in-group shows in Canada, England, Japan, and the former Yugoslavia as well
as in California, and his work has been the subject of individual exhibitions in England and Italy, among other places. In 1996
Romero’s work was included in a historical retrospective of art made by Chicagoans at the city’s Museum of Contemporary
Art, helping to bridge the gap between the world of experimental contemporary art and the cultures of ethnic communities.
• Your company’s logo will be placed on the back of College Fair T-shirts
• Strategic logo placement in Commemorative Poster
• Marketing Package included (See page 27)
• The Sponsor will be part of the Commemorative Poster presentation with invited dignitaries at the Fiesta del Sol Opening
Reception and Scholarship Awards Ceremony on Thursday, July 17th 2014.
• You will be named the College Fair Sponsor
• Marketing Package included (See page 27)
University of Illionis At Chicago, 2013 Sponsor
Participating Colleges:
• Arturo Velazquez Institute
• Coyne Institute
• Daley College
• International Academy of Design &
Technology
• Illinois Institute of Technology
• National Louis University
• University of Illinois at Chicago
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Copa Fiesta del Sol Sponsor $15,000
House of Sol Sponsor: $8, 000
(Limited to 3)
In 2013, over 600 children from over 40 teams across the city participated in a weeklong soccer tournament from three
different co-ed age group divisions. The little league baseball tournaments will take place at Chitown Soccer, and indoor
facility near the festival grounds, and will be announced citywide ensuring to provide your company with the desired audience.
Copa Fiesta del Sol is a great way to keeps our children active, confident and healthy.
Fiesta del Sol showcases House of Sol Chicago’s only free outdoor DJ showcase dedicated to the city’s homegrown sound of
“House” music. Each year, House of Sol brings over forty Chicago DJ’s and has featured some of the most influential House
music figures who hold numerous DJ shows at some of Chicago’s biggest venues. Over the past five years we’ve featured
some of Chicago’s most influential House music figures.
• One (1) 3x8 banner will be strategically placed in this highly visited area
• Your company’s logo will be place on the back team uniform’s T-shirts and on awards
• Marketing Package included (See page 27)
• You will be named the Copa Fiesta del Sol Sponsor
House of Sol is live streamed at houseofsol.org.
• One 3’x8’ banner will be strategically placed in this highly visited area
• Marketing Package included (See page 27)
• Your company’s logo will be placed on back of House of Sol T-shirts • You will be named the House of Sol Sponsor
What our DJ’s say about Fiesta del Sol:
“It’s such a great feeling to connect with the older and new generation at the same time, under
the same groove. If I were to only play one event in Chicago a year, Fiesta del Sol would be the
one.”
-Johnny Fiasco (Klassik Fiasco, OM, Cajual)
“House of Sol is an important event in the Chicago House Music scene. Held in Pilsen, it
encompasses that which is truly Chicago, diversity. It is without question one of the best House
music events in Chicago every year.”
-John Simmons (Smart Bar resident DJ)
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Housing Resource Pavilion at Fiesta del Sol:
$8,000 (Limited to 3)
Keeping Healthy Campaign Sponsor: $8,000
Erie Neighborhood House and Pilsen Neighbors Community Council joined forces to create the Fiesta del Sol Housing Resource Pavilion
in 2013, an area at Fiesta del Sol that promotes awareness of a variety of housing-related resources and services. Visitors have
an opportunity to engage with non-profit organizations and housing experts and learn about topics such as affordable housing
opportunities in Chicago, fair housing laws, first-time homebuyer information, free housing counseling services, and much more!
Over 500 visitors were reached at the Housing Resource tent last year.
Alivio Medical Center and Pilsen Neighbors Community Council came together to create the Keeping Healthy Campaign, an
area at Fiesta del Sol that promotes a healthy lifestyle. Visitors receive free health screenings, information about free and
affordable health programs in the community, nutrition advice and much more.
As the Housing Resource Pavilion Sponsor, you will have an exciting opportunity to contribute to the education and empowerment
of the community.
• One 3’x8’ banner will be placed within this highly visited area
• Marketing package: logo inclusion in website, e-newsletter, and social media (See pg 27)
• Your company’s logo will be placed on the back of Housing Fair T- shirts
(Limited to 3)
Over 3,000 visitors are served through the services offered by the Keeping Healthy Campaign pavilion each year. As the
Keeping Healthy Campaign sponsor, you will contribute to the health education of the community.
• One 3’x8’ banner will be placed within this highly visited pavilion
• Marketing Package included (See page 27)
• Your company’s logo will be placed on back of Keeping Healthy Campaign T-shirts
• Presence under the Housing Fair pavilion (one 6’X3’ table)
• You will be named the Keeping Healthy Campaign Sponsor
• Your company will be named the Housing Fair Sponsor
UI-Hospital and Health Sciences System, 2013 Sponsor
• Limit to three (3) Sponsors
Alivio Medical Center, Community Partner
Country Financial, 2013 Sponsor
Participating Organizations:
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• Access Living
• John Marshall Legal Support Clinic
• Attorney General, Lisa Madigan
• Latin United Community Housing Association
• Ayuda Legal
• Lawyers Committee for Better Housing
• Chicago Commission on Humans Rights
• Legal Assistance Foundation
• Department of Housing and Urban Development
• Metropolitan Tenant’s Organization
• Erie Neighborhood House
• Neighborhood Housing Services – Back of the Yards
• Illinois Department of Human Rights
• The Resurrection Project
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Opening Reception and Scholarship Awards
Ceremony Sponsor: $8,000
Recorrido del sol and illinois dream fund 5k
run/walk Sponsor $8,000
(Limited to 3)
Each year, Pilsen Neighbors Community Council kicks off Fiesta del Sol one week prior at our Opening Reception and
Scholarship Awards Ceremony. Attended by over 600 people last year, the reception is an opportunity to present the Fiesta
del Sol Guadalupe A. Reyes Scholarships to the winners, unveil Alejandro Romero’s Fiesta del Sol Commemorative poster (see
page 17), network, and celebrate with our sponsors, community members and friends.
Going on its third year, The Recorrido del Sol 5k Run and Walk is a fundraiser for the Guadalupe A. Reyes Fiesta del Sol
Scholarship Program. Recorrido del Sol was the first major running event from the Pilsen community to benefit first
generation Latino college students from Chicago’s Southwest side. Besides being a fun and healthy event, the Recorrido del
Sol empowers youth through teamwork in organizing and participating in the event and by helping young Latino students
pay for college.
• Your banner will be strategically placed at event venue
In 2013, teams made up of ten or more represented different companies, organizations and schools to support the cause. The
Recorrido del Sol took place in April at Chicago’s Grant Park with over 200 participants.
• Marketing Package included (See page 27)
• You will be named the Opening Reception and Awards Ceremony Sponsor
• Your banner will be strategically placed at event
Additional (optional) opportunities with Opening Reception and
Scholarship Awards Sponsorship:
• Marketing Package included (See page 28)
• One 10’x10’ booth (with one 3’x8’ banner) at Fiesta del Sol
• You will be named the Recorrido del Sol 5K Run and Walk Sponsor
• One Guadalupe A. Reyes Fiesta del Sol Scholarship in your name
• Your company’s logo will be placed on back of Recorrido del Sol
T-shirts, participants’ bags, and awards
Total Sponsorship Package: $16,000
Additional (optional) opportunities with Recorrido del Sol Sponsorship:
• One 10’x10’ booth (with one 3’x8’ banner) at Fiesta del Sol
• One Guadalupe A. Reyes Fiesta del Sol Scholarship in your name
Total Sponsorship Package: $16,000
2013 Sponsors: El Patron, ESPN Deportes, Hoy Newspaper,
Pain and Gain
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School Expo Sponsor: $8,000
Señorita Fiesta del Sol: $8,000
(Limited to 3)
Fiesta del Sol has always been a platform for education, offering resources and activities. At the Schools Expo, school
representatives from various Chicago Schools attend to offer parents and visitors information about what elementary
and High schools can offer their children. The goal of the Schools Expo is to increase parent involvement, boost student
recruitment, and provide information that will impact the future of students in the Pilsen community and beyond.
• One 3’x8’ banner will be placed within this highly visited pavilion
• Marketing Package included (See page 27)
• Your company’s logo will be placed on back of Schools Expo T-shirts
• You will be named the Schools Expo Sponsor
Participating Schools in 2013
The Señorita Fiesta del Sol amplifies the beauty of contestants, but more importantly—contestants are leaders that represent
different communities. The winner is active with PNCC throughout the year, and she encourages other young leaders to
become active and involved. Contestants learn about their culture, roots, and heritage, and use this opportunity to create
positive changes in their community. The Señorita Fiesta del Sol promotes self-esteem, and enriches the lives of all its
contestants.
Señorita Fiesta del Sol takes place in June 2014, two months before Fiesta del Sol. A winner is crowned, Señorita Fiesta del
Sol and two other young women receive a second and third place. In 2013, over 400 people attended the Señorita Fiesta del
Sol and received excellent media coverage.
• Your banner will be strategically placed at event venue
• Marketing Package included (See page 27)
• You will be named the Señorita Fiesta del Sol sponsor
• Irma C. Ruiz Elementary
• Finkl Elementary School
• Orozco Community Academy
• One 10’x10’ booth (with one 3’x8’ banner) at Fiesta del Sol
• Joseph Jungman Elementary
• One Guadalupe A. Reyes Fiesta del Sol Scholarship for the winner of Señorita
Fiesta de Sol in your name
• Pilsen Community Academy
Total Sponsorship Package: $16,000
• Rudy Lozano Leadership Academy
2013 Sponsors: Gift of Hope, Pablo Vital Professional
Photography, Juan Daniel Hair Design, Univision Radio,
M Hair Design, Fortius Fitness, Eventos Galindo, SIN
Cosmetics.
• Whittier Elementary School
• Hammond Elementary School
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Additional (optional) opportunities with Señorita Fiesta de Sol Sponsorship:
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Guadalupe A. Reyes Fiesta del Sol Scholarship
Sponsor: $3,000
Fiesta del Sol Marketing and media Package
The Fiesta del Sol Guadalupe A. Reyes Scholarship Program has celebrated 17 years of awarding scholarships to students from
the Southwest side of the city and beyond. The Scholarship Program offers an opportunity for students to receive $1,500 for
their college expenses. Additionally, the Scholarship Program strives to give students an opportunity to exercise leadership
skills, learn how to build relationship and engage in teamwork. Fiesta del Sol has given over $800,000 in scholarships to over
500 students.
• Your company’s logo is included in the Fiesta del Sol community poster. Three thousand (3,000) community posters are
distributed throughout Chicago three weeks prior to Fiesta del Sol.
One of eight children born to a family of Mexican immigrants, Guadalupe A. Reyes had little formal education. Despite this,
she devoted her life to improving the plight of children, seniors, and the disabled. After one of her eleven children suffered
severe disabilities caused by spinal meningitis in the 1950s, she began a 50-year campaign addressing the needs of people
with disabilities. In 1969, she established a school for children with developmental disabilities called Esperanza School –
“esperanza” meaning “hope” in Spanish. In 1973, she founded El Valor, which means “courage.”
• Your company’s logo is included in our media print campaign ads (The gross impressions for these in 2013 were over
10,000,000.
(Source: Chicago Park District).
• Your company’s name will be mentioned, and your company’s logo will be used in Fiesta del Sol’s Social Media Campaigns,
which includes the following social networks:
Mrs. Reyes (1918-2000) was active in Pilsen Neighbor Community Council and played a pivotal role in creating Fiesta del
Sol along with a group of mother activists – who were a leading force in the struggle to create Benito Juarez Community
Academy. Due to Mrs. Reyes’ dedication and commitment to people in need, our Scholarship Program has been named in
her honor.
2013 Sponsors:
(refer to your sponsorship contract)
• Your company’s logo is included in the official Fiesta del Sol map. Fifty thousand (50,000) maps are distributed to patrons
during Fiesta del Sol’s four days – (Upon Negotiation).
• Your company’s logo and a link are posted on the Fiesta del Sol website two months before Fiesta del Sol (Average website
hits between April 2013 through August 2013 are 500,000. – (Upon Negotiation).
• Facebook (8,400 Likes)
• Twitter (600 Followers)
• Newsletter (10,000 Subscribers)
• Website (500,000 Hits)
• Strategic banner placement at Fiesta del Sol - (Upon negotiation)
• Alivio Medical Center (1)
• Midwest Generation (1)
• All Around Amusements (2)
• Pancho Pistolas (1)
• Name mention in media advisories, press releases and Public Service Announcements surrounding the event – (Upon
Negotiation).
• AT&T (1)
• Recorrido del Sol (1)
• Stage mentions at Fiesta del Sol – (Upon Negotiation).
• Comcast (1)
• State Farm Insurance (4)
• Rights to use Fiesta del Sol logo in all print and digital materials created by sponsor.
• Hershey’s (1)
• Univision Radio (2)
Guadalupe A. Reyes
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Customized Partner Packages
(Customized packages upon request)
Ask about a customized package with our media partners when you become a
sponsor
Print
Extra Bilingual Newspaper
Hoy Newspaper
La Raza Newspaper
Reclama Newspaper
TV
Azteca América
Mundo Fox
Telemundo Chicago
Univision Chicago
Radio
Univision Radio – Includes: Maxima, Pasion, Univision America and La Que Buena.
Official Print and Graphic Design Partner
DotPress (Brochures, business cards, flyers, postcards, and posters)
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Sponsorship Inquiries:
Thank you for your Interest
Claudia Marchan
Fiesta del Sol Coordinator
[email protected]
312-666-2663 ext: 222
Fiesta del Sol 2014:
Thursday July 31
Friday
August 1
Saturday August 2
Sunday
August 3
Juan F. Soto
Executive Director
[email protected]
312-666-2663 ext: 225
Gardenia Rangel
Fiesta del Sol, Co-chair
[email protected]
Tanya Cabrera
Fiesta del Sol, Co-chair
[email protected]
5pm-10pm
11am-11pm
11am-11pm
11am-10pm
Event Location:
1400 West Cermak Road
Chicago, IL. 60608
(Between Morgan St. and Ashland Ave.)
Opening Reception and Scholarship Awards Ceremony
Thursday July 24, 2013 6pm-9pm Location TBD
Contact us:
Office Location:
Pilsen Neighbors Community Council
2026 S. Blue Island Ave
Chicago, IL 60608
Phone: (312) 666-2663
Fax: (312) 666-4661
www.fiestadelsol.org
[email protected]
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www.fiestadelsol.org
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