BILL KORUM`S PUYALLUP NISSAN - 530A-201506

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BILL KORUM'S PUYALLUP NISSAN - 530A
The objective of this report is to identify key opportunities within your PMA to help drive sales,
revenue & profitability across your new, used and fixed operations
In order to achieve this objective, the following key questions will be addressed:
• How large is the fleet industry in my market?
• How is the Nissan NLC brand performing in my market?
• How does Nissan NLC compare against key competitors locally?
• Which brands are most popular among different commercial customers?
• What are the top SIC Codes in my market?
• How should I focus my sales & marketing efforts? Which vocations?
• Where should I focus my sales & marketing efforts?
• What are the characteristics of firms in my area?
• What is the market potential for my fixed operations?
Definition of Terms
•
•
•
•
•
Limited to Fleet Registrations within Nissan NLC segment
Data as of: Jun-2015
RYTD − Rolling Year-to-Date (Jul-2014 to Jun-2015)
Territory – Custom defined dealer territory (PMA, District, Region, etc.)
Your PMA includes all or some of the following ZIP Codes:
98001, 98003, 98022, 98047, 98321, 98323, 98328, 98338, 98344, 98352, 98354, 98360, 98371, 98372, 98373,
98374, 98375, 98385, 98387, 98390, 98391, 98396, 98424, 98443, 98445, 98446, 98580
©2013 R. L. Polk & Co. All rights reserved. Proprietary and confidential. Reproduction, modification, distribution or republication without prior written consent is strictly prohibited.
A-13617-0 | Page 1 of 12
Polk's Territory Pro Report − BILL KORUM'S PUYALLUP NISSAN - 530A | Data as of: Jun-2015
PMA Overview / Key Points / Action Items
ZIP Codes within Territory
VIO
•
There are 2,469 firms, with a total of 4,778 segment vehicles
in operation, in my territory
New Vehicles
• Nissan NLC market share in my territory is
− Up compared to last year
− Above the regional average
• FORD is the top competitor in my market
• CONSTRUCTION-SPECIAL TRADE CONTRACTORS is the
SIC2 group with the most segment vehicles, led by
CHEVROLET
• ROOFING SIDING & SHEET METAL WORK is the SIC4 group
with the most additional opportunity for Nissan NLC
Fixed Operations
• There is $14,868 fixed ops revenue potential in my market
assuming between $600-875 per RO(depending on age band)
and 42/14/9% penetration of Nissan NLC VIO
Dealer Location
★
Boundaries
Zip Code
BILL KORUM'S PUYALLUP NISSAN - 530A
©2013 R. L. Polk & Co. All rights reserved. Proprietary and confidential. Reproduction, modification, distribution or republication without prior written consent is strictly prohibited.
PMA
A-13617-0 | Page 2 of 12
Polk's Territory Pro Report − BILL KORUM'S PUYALLUP NISSAN - 530A | Data as of: Jun-2015
How large is the fleet industry in my market by registrations?
• The total industry in the market is 125 new vehicles
registered.
Total Fleet Volume by Zip Code 12 months ending June 2015
• The ZIP code with the most new fleet registrations in the last
12 months is 98374 PUYALLUP with 16 vehicles registered.
This map displays Nissan NLC segment fleet volume by ZIP code.
Dealer Location
★
BILL
KORUM'S
PUYALLUP
NISSAN 530A
Boundaries
Fleet Volume
Zip Code
PMA
©2013 R. L. Polk & Co. All rights reserved. Proprietary and confidential. Reproduction, modification, distribution or republication without prior written consent is strictly prohibited.
0-0
0-4
4-12
12-15
15-16
A-13617-0 | Page 3 of 12
Polk's Territory Pro Report − BILL KORUM'S PUYALLUP NISSAN - 530A | Data as of: Jun-2015
How large is the fleet industry in my market by number of firms?
• The ZIP code with the most firms with Nissan NLC segment
vehicles is 98391 SUMNER with 912 firms who have total of 346
vehicles in their fleets.
Number of firms by Zip Code
This map displays number of firms owning Sprinter segment vehicles by ZIP code.
Dealer Location
★
BILL
KORUM'S
PUYALLUP
NISSAN 530A
Boundaries
Number of firms
Zip Code
PMA
©2013 R. L. Polk & Co. All rights reserved. Proprietary and confidential. Reproduction, modification, distribution or republication without prior written consent is strictly prohibited.
0-0
0-1
1-4
4-5
5-6
A-13617-0 | Page 4 of 12
Polk's Territory Pro Report − BILL KORUM'S PUYALLUP NISSAN - 530A | Data as of: Jun-2015
How is the Nissan NLC brand performing in my market?
• Overall Nissan NLC market share is 11.2% in my territory.
Share by Zip Code 12 months ending June 2015
• In the largest industry volume ZIP code, 98374 PUYALLUP,
Nissan NLC's share is 6.25%.
• In the largest Nissan NLC volume ZIP code, 98001 AUBURN,
Nissan NLC's share is 16.48% with 15 units.
This map displays Nissan NLC share performance throughout the PMA, highlighting areas of both strength and
opportunity.
Dealer Location
★
BILL KORUM'S
PUYALLUP NISSAN 530A
Boundaries
RYTD Share
Zip Code
PMA
©2013 R. L. Polk & Co. All rights reserved. Proprietary and confidential. Reproduction, modification, distribution or republication without prior written consent is strictly prohibited.
0.02.49
2.497.47
7.4714.93
14.9324.89
24.89100.0
A-13617-0 | Page 5 of 12
Polk's Territory Pro Report − BILL KORUM'S PUYALLUP NISSAN - 530A | Data as of: Jun-2015
How is the Nissan NLC compare against key competitors locally?
•
The top competitor in my territory is FORD with 47.2% of the market, 36
points ahead of Nissan NLC.
Share of Overall Fleet Market
2%
10%
11%
47%
11%
FORD
CHEVROLET
NISSAN
MERCEDES-BENZ
RAM
GMC
18%
Brand share of the overall fleet market within the territory compared against local competition
New Registration by Make
Business
Government
Individual
70
60
50
40
30
20
10
0
CHEVROLET
FORD
GMC
MERCEDES-BENZ
NISSAN
©2013 R. L. Polk & Co. All rights reserved. Proprietary and confidential. Reproduction, modification, distribution or republication without prior written consent is strictly prohibited.
RAM
A-13617-0 | Page 6 of 12
Polk's Territory Pro Report − BILL KORUM'S PUYALLUP NISSAN - 530A | Data as of: Jun-2015
Which brands are most popular among different commercial customers?
• The commercial group where Nissan NLC's share is strongest is None with 0% of the total segment volume owned by that category.
• Nissan NLC's next strongest customer group locally is None with 0% of that market.
Brand Share by Top 10 SIC2 Group
CHEVROLET
100%
80%
60%
40%
20%
CONSTRUCTION-SPECIAL
TRADE CONTRACTORS
0%
©2013 R. L. Polk & Co. All rights reserved. Proprietary and confidential. Reproduction, modification, distribution or republication without prior written consent is strictly prohibited.
A-13617-0 | Page 7 of 12
Polk's Territory Pro Report − BILL KORUM'S PUYALLUP NISSAN - 530A | Data as of: Jun-2015
Which brands are most popular among different commercial customers?
• In the top 10 SIC codes there were 1 registrations across 1 firms.
This is:
−
−
100.00% of all segment registrations
100.00% of all firms
Top 10 SIC Codes in PMA
Number of Firms
Number of Vehicles
4.0
4.0
3.5
3.5
3.0
3.0
2.5
2.5
2.0
2.0
1.5
1.5
1.0
1.0
0.5
0.5
0.0
0.0
CONSTRUCTION-SPECIAL TRADE CONTRACTORS
SIC4 Subgroups within CONSTRUCTION-SPECIAL TRADE CONTRACTORS
• Within CONSTRUCTION-SPECIAL TRADE CONTRACTORS,
the top 3 subgroups account for 1 registrations and 1 firms
−
−
100.00% of all segment registrations within the
category
100.00% of all firms in the SIC group
Number of Firms
Number of Vehicles
4.0
4.0
3.5
3.5
3.0
3.0
2.5
2.5
2.0
2.0
1.5
1.5
1.0
1.0
0.5
0.5
0.0
ROOFING SIDING & SHEET METAL WORK
©2013 R. L. Polk & Co. All rights reserved. Proprietary and confidential. Reproduction, modification, distribution or republication without prior written consent is strictly prohibited.
0.0
A-13617-0 | Page 8 of 12
Polk's Territory Pro Report − BILL KORUM'S PUYALLUP NISSAN - 530A | Data as of: Jun-2015
How should I focus my sales and marketing efforts?
•
ROOFING SIDING & SHEET METAL WORK is the SIC4
group with the greatest additional opportunity – 0 units if
Nissan NLC's overall share of 0.00% within the SIC2
group is achieved.
Total
Vehicles
SIC4 within
Roofing Siding & Sheet Metal Work
Nissan
NLC
Volume
1
Nissan
NLC
Share
Additional
Opportunity
0%
Top 10 Vehicles within SIC4 ROOFING SIDING & SHEET METAL WORK
CHEVROLET EXPRESS
G20UND
1
OTHER
0.0
0.5
1.0
1.5
2.0
2.5
3.0
©2013 R. L. Polk & Co. All rights reserved. Proprietary and confidential. Reproduction, modification, distribution or republication without prior written consent is strictly prohibited.
3.5
4.0
A-13617-0 | Page 9 of 12
Polk's Territory Pro Report − BILL KORUM'S PUYALLUP NISSAN - 530A | Data as of: Jun-2015
Where should I focus my sales and marketing effort?
• Of the top 5 industry volume zips, Nissan NLC's share trails
its territory average most in 98374
• Increasing to territory average in that ZIP would result in 1
additional units
• There are 14,414 firms located in that same ZIP code
Top 5 ZIPs
98374
Puyallup
98371
Puyallup
98373
Puyallup
98372
Puyallup
98390
Sumner
Make
PMA
Volume
PMA
Share
Volume
16
15
15
14
13
RAM
13
10.4%
ZIP Volume
1
3
0
1
0
ZIP Share
6.3%
20.0%
0.0%
7.1%
0.0%
ZIP + / - Share
<4.2>
9.6
<10.4>
<3.3>
<10.4>
NISSAN
14
11.2%
• Overall, there are 47,469 firms in the top 5 ZIPs
MERCEDESBENZ
CHEVROLET
FORD
14
22
59
11.2%
17.6%
47.2%
ZIP Volume
1
3
1
1
2
ZIP Share
6.3%
20.0%
6.7%
7.1%
15.4%
ZIP + / - Share
<5>
8.8
<4.5>
<4.1>
4.2
ZIP Volume
0
0
2
1
1
ZIP Share
0.0%
0.0%
13.3%
7.1%
7.7%
ZIP + / - Share
<11.2>
<11.2>
2.1
<4.1>
<3.5>
ZIP Volume
4
7
2
1
3
ZIP Share
25.0%
46.7%
13.3%
7.1%
23.1%
ZIP + / - Share
7.4
29.1
<4.3>
<10.5>
5.5
ZIP Volume
9
1
10
10
7
ZIP Share
56.3%
6.7%
66.7%
71.4%
53.8%
ZIP + / - Share
9.1
<40.5>
19.5
24.2
6.6
# Firms by ZIP
98374
98371
98373
98372
98390
0K
3K
6K
9K
©2013 R. L. Polk & Co. All rights reserved. Proprietary and confidential. Reproduction, modification, distribution or republication without prior written consent is strictly prohibited.
12K
15K
18K
A-13617-0 | Page 10 of 12
Polk's Territory Pro Report − BILL KORUM'S PUYALLUP NISSAN - 530A | Data as of: Jun-2015
What are the characteristics of firms in my area?
• The majority of firms in my area have
−
−
Firms by Total Number of Employees
1-4 employees (100.00%)
employees ()
The data has an insufficient number of columns.
This graph type requires at least 2 columns of data.
The data provided has 1 column.
• The majority of firms in my area have annual sales (in
thousands) of
−
−
Firms by Annual Sales Volume (in thousands)
$1 - 499(100.00%)
$()
The data has an insufficient number of columns.
This graph type requires at least 2 columns of data.
The data provided has 1 column.
©2013 R. L. Polk & Co. All rights reserved. Proprietary and confidential. Reproduction, modification, distribution or republication without prior written consent is strictly prohibited.
A-13617-0 | Page 11 of 12
Polk's Territory Pro Report − BILL KORUM'S PUYALLUP NISSAN - 530A | Data as of: Jun-2015
What is the market potential for my fixed operations?
• Assuming an average Repair Order value of $600/825/875 and
42/14/9% penetration (1 visit) of all Nissan NLC vehicles in operation in
your territory, there is $14,868 in total fixed operations potential.
Nissan NLC Units in Operations by ZIP
• The Labor & Parts Potential listed above assumes a 50/50 Labor/Parts
ratio
• The highest concentrations of Nissan NLC vehicles are in:
−
−
−
98390 - 9 Units
98391 - 9 Units
98371 - 6 Units
• These 3 ZIPs account for 40.68% of all Nissan NLC vehicles in
operation.
0<4
Years
Total
Potential
59
59
Labor Potential
$7,434
$7,434
Parts Potential
$7,434
$7,434
$14,868
$14,868
Vehicle in Operation
Total Fixed Ops Potential
This map displays the distribution of Nissan NLC VIO in my territory.
Boundaries
Dealer Location
★
BILL KORUM'S
PUYALLUP
NISSAN - 530A
VIO
Zip Code
PMA
©2013 R. L. Polk & Co. All rights reserved. Proprietary and confidential. Reproduction, modification, distribution or republication without prior written consent is strictly prohibited.
0-0
0-2
2-6
6-7
7-8
A-13617-0 | Page 12 of 12