Publisher of best sellers for over 140 years

A strong corporate brand
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A strong
corporate
brand
Publisher of best sellers
for over 140 years
A strong corporate brand
A strong corporate brand
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About A.W. Bruna Publishers
A.W. Bruna Publishers has been putting out products with their heart and soul for well
over 140 years. Their books, DVD’s, and e-books are consumed with love by the masses.
Therefore, it is impossible to get around this publishing house in the Dutch literary
world. Many great authors from the A.W. Bruna list have become their own popular
brands. Authors such as: Carlos Ruiz Zafón, John Grisham, Elizabeth George, Havank,
Stieg Larsson and David Baldacci.
Number one
“A refreshing approach
to publishing”
With more than 135 new titles every year, A.W. Bruna (AWB)
has grown to become one of the largest and most successful
publishing houses in The Netherlands and Flanders. Since
its foundation in 1868, AWB has worked its way up in terms
of turnover, growth and sales, to the number one position in
the Dutch language-publishing world. The various imprints
– A.W. Bruna, Lev., Signatuur and Orlando – all contribute to
this success.
Since the beginning of 2010, AWB is part of WPG Publishers.
WPG is an independent group of multimedia companies in
The Netherlands and Flanders. Included are: WPG Publishers Belgium (formerly known as Standard Publishers), De
Arbeiderspers, De Bezige Bij and magazines like Vrij Nederland, Opzij, Voetbal International and Psychologie Magazine.
Not afraid of commercialism
It is with great honor that AWB can offer big commercial
successes like John Grisham, Stieg Larsson or Elizabeth
George a (growing) position in the Dutch and Flemish markets. That we, as publishers, are capable of doing this has
been proven again and again over the years. At the core
we are a commercial publishing house that is capable of
making authors successful and prolonging those successes
over the years. Selling as many books as possible without
fear of commercialism but with true integrity and a personal
philosophy.
A.W. Bruna Publishers
P.O. Box 40203
3504 AA Utrecht
The Netherlands
P +31-30 247 04 11
F +31-30 241 00 18
I www.awbruna.nl
In order to become successful you have to make choices. Be
honest and realistic about what you can and what you cannot do. Give great thought to whether something is an exact
fit for your company. Grab your chances on time without
ever losing or compromising your target audience. This is
what AWB does, which benefits the various imprints and
marketing of the authors greatly as well as benefiting the
profits and returns. This allows us to constructively and
solidly build on our previous successes.
Our eyes and ears are constantly open to finding new gems
and helping them find their way to success. From the instant
one of those gems is enclosed in our hearts, we are committed to a fulltime investment in the author and his or her
work and in properly placing them in the market. This is a
long-term commitment, never just a fleeting moment. AWB
consciously chooses not to frivolously publish new books
and authors. We have very well defined boundaries.
Remain innovative
With such a solid base there is also more room to think
“outside of the box”. AWB is well known for its somewhat
non-conformist approach. We dare to experiment with new
genres and innovative marketing and we are not afraid to
take new or relatively unknown roads in publishing land,
like Sustainable Business for instance. In other words, there
is room for a refreshing new approach to publishing.
In order to remain successful in the future, AWB has to
remain innovative. In a time where e-readers and iPads are
conquering the world, we, as publishers are open to any
new approach or forms of publishing. AWB has gained a lot
of knowledge in this area. We are, in fact, the number one
publisher of e-books in The Netherlands and Flanders. By
always being pioneers and continuing to stay innovative and
experiment, we aim to stay at the forefront of the new digitalized book market. Action rather than reaction, which is
what A.W. Bruna Publishing, is all about.
A strong and solid brand not afraid to move along with the
ever changing times!
A strong corporate brand
A strong corporate brand
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Editorial guidance
A.W. Bruna Fiction
The imprints of AWB are headed by four publishers. Each
publisher is responsible for the complete picture regarding acquisition, editing, cover design, and so on, of that
particular list. The imprints each have their own identity,
which is recognized by authors, booksellers, the press and
readers alike.
The editors role is a lynchpin, staying right on top of
everything. They bring across the wishes of the author
throughout the publishing process to the publisher, but
also the other way around from publisher to author. This
role of “communicator” is much appreciated by the authors.
The publishers and editors of AWB have a large international network of agents, fellow editors and renowned
scouts at their disposal. This guarantees that AWB is
always among the first of the Dutch publishing houses to
come across interesting new authors and exciting new
developments.
A typical A.W. Bruna-editor
The editors at AWB have an intuative feel for language
and deep love and respect for the written word. They have
great people skills and a real affinity for the imprint which
they represent.
In general, the editors have a university level education.
They may have degrees in media and/or communications,
linguistics, marketing or literature. Apart from that, they
obviously have a very good sense of what the reading public is looking for.
The editor as lynchpin
The publishers are assisted by acquiring editors who work
together with the authors. Within agreed financial limits,
the editors have the opportunity to commission new titles
at any time. The editors are the main contact for the
authors during the entire publishing process. They guide
the process from the beginning to the end; from the original manuscript to the finished product in the book store.
The editor’s initial enthusiasm at the acquisition of the
book is the common thread that carries on throughout the
entire duration of the project.
Author Suzanne Vermeer
about working with her
editor:
“My editor is my navigator. During the process of working on a
manuscript, she shields me from a
variety of traps and obstacles. Her
input is absolutely vital and creates
the basis that I build on, which in
itself guarantees that we will reach
the desired end result: creating a
great new book.”
But the key is that they want to be triggered by a great
story or a sparkling new idea.
Fiction is by far the most popular category in The Nether­
lands and Flanders. There is no other country in which
you will find so much fiction in the top 10 of the bestseller
list. With about 40 to 50 titles a year, our fiction department certainly contributes to these numbers. With names
like Elizabeth George, Tom Clancy, Frederick Forsyth,
Åke Edwardson, Frank Schätzing and Petros Markaris.
Entertainment at his best
The thriller definitely takes the lead here. AWB and ‘the
thriller’ go hand in hand. Since the very early days of
AWB, the majority of the fiction department’s selections
consist of crime, detective, suspense, and spy novels, as
well as action, psychological and literary thrillers. It is the
single most successful genre in the Dutch language market and AWB has a knack for finding just the right stories:
entertainment at its absolute best, relaxation through
suspense. Because of its vast experience over the years,
AWB knows like no other what people love to read and
what entertains them; as well as what they would like to
read in the future.
Meanwhile AWB is also making a name for itself in the
area of commercial women’s fiction. We publish an average of five to ten novels per year, meant for women between the ages of 30 and 40 years old. Stories with familiar themes such as friendship, love and motherhood. Authors like Marian Mudder, Sophie King and Fiona Neill.
“The editors role is a
lynchpin, staying right
on top of everything.”
Author Marian Mudder
about working with her
editor:
“I established a really good
relationship with my editor
during my first book. I trust her
completely and I am not afraid
to show her my weaknesses,
which I believe is very important to the writing process.
I trust her insight and impeccable good taste when she goes
over my work, so her value is
immeasurable to me.”
The author as a brand
Before we introduce a new author to our fiction list, critical questions are asked: is this novel different enough?
Does it get your attention? Can we “build” this author?
The idea is to create a list that appeals to a large reading
audience, but also stands out from the competition. Authors are all individual brands to the fiction department.
John Grisham is one of those brands. In 2009 he even
had his own Dutch glossy. Jean Auel, Havank Ross, David
Baldacci and Jens Lapidus are also individual brands. As
publishers we need to invest in our authors and build a
long-term relationship. Therefore, author management
is of great importance.
Dutch success stories
Our fiction department houses authors from Scandinavia to the United States and from England to Germany,
Spain to Italy. But recently AWB also booked great successes with Dutch authors. Author Suzanne Vermeer for
example managed to have no less than five of her “Holiday
Thrillers” in the national best seller list at the same time.
Author Danielle Hermans sold her captivating books with
a Dutch cultural historic angle to eight different countries. The fiction department is filled with a great mix
of authors, ones we can be very proud of, varying from a
writing attorney and Dutch Celebrity, to an environmental expert with a real talent for writing.
Believing in the author
International publishers and agents acknowledge the
power of the A.W. Bruna fiction list. There is a solid plan
for each and every book and we put the effort into making each individual book a success. This also means publishing books in more than one edition: as a paperback,
hardcover, (promotional) pocket or special edition. This
allows us to reach an even bigger target audience.
The total sales of Suzanne Vermeer’s literary
thrillers show an impressive increase:
Number of copies sold
2006
2007
12.500 67.500
2008
98.000
2009
2010 (t/m aug)
142.500 256.000
Total: 576.500 copies sold
Published titles:
All-inclusive (2006), De vlucht (2007), Zomertijd (2008),
Cruise (2009), Après-ski (2010), De suite (2010)
A strong corporate brand
A strong corporate brand
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Non-fiction
What will truly add to my existence? What will make me
happy? We all ask ourselves these questions. Books can
help people shape their lives the way they want, whether
it is on a personal or business level. The imprint Lev.
stands for personal development in the broadest sense of
the word. This department is divided into spiritual books,
popular psychology and business books. With authors
like: Annemarie Postma, Tijn Touber, Berthold Gunster
and Seth Godin.
Reliable
AWB’s non-fiction books and DVD’s cover a wide array
of current topics for a wide audience. The idea is that
you can come away learning something new in a relaxed
and easy way. The imprint Lev. covers this in the area of
personal development. The label Vroeger calls upon our
nostalgic feelings. VIP gives us interesting and entertaining biographies and autobiographies from celebrities like
Bono, Keith Richards, Gordon Ramsay or Andre Agassi.
Not to forget other strong individual brands like Ilja
Gort, Circus Patz and Top Gear.
What do the non-fiction books at AWB have in common?
They inform and inspire. We publish about 45 non-fiction
titles per year, but only titles that we believe are reliable,
trusted, (scientifically) proven and leading in their field.
They are written by authors who, by way of schooling or
experience, have become experts in their field. Also the
content has to be presented in an accessible way.
Signatuur
New Developments
We always have our eye out for current and future trends
in our search for possible new topics of interest for our
general reading audience. For instance over the past few
years there has been an increase to more accessible, internet related topics, as in social media and blogs. Handboek
Communities is an interesting example. With its trendy
topic, powerful (online) spread the word- marketing, innovative packaging (free PDF, iPad-app) it has become
a prime example of “thinking outside of the box” nonfiction publishing. Now that’s real progress!
Some recent highlights are:
• Ja-maar wat als alles lukt? (Yes but…), Berthold
Gunster –The workshop hit of the past few years
• Spoedcursus verlichting (Enlightened Life),
Tijn Touber –*Bestseller notation
• ZielsEigenwijs (The Power of No Nonsense
Spirituality), Annemarie Postma
–Guaranteed media attention
• Slurp!, Ilja Gort –*Bestseller notation
“Books to inform
and inspire”
In 2002, AWB took Signatuur under its wings, creating
this new division branch, but since the autumn of 2007 it
has undergone a massive makeover: a new logo and a new
style, less literary thrillers and more
romantic novels. In a short amount of time Signatuur has
grown to a renowned, literary, internationally orientated,
high quality imprint, housing big names such as: Charles
Lewinsky, Hilary Mantel, Carlos Ruiz Zafón and Stieg
Larsson.
Boundless gems
Every year, precisely 24 new titles are being released.
No more, no less. Their origins are very diverse and there
is not one basic formula to choose from. The range
chosen by Signatuur is a personal mix of small but
perfectly formed, or great and rather big compelling
stories. The diversity is wide. This imprint houses gems
from India, Switzerland, Australia, Mexico, Scandinavia,
Cataluña and Spain.
The expanded view from the Signatuur’s stories reaches
far and does not limit itself to small and intimate portraits, but often ties an individual’s story to the history of
the country. The larger connections then become clear.
This creates stories that will amaze you, fill you with emotions and will touch you more than once. We have come to
realize that there is a large market for this type of story.
For the connoisseurs
The Signatuur’s reader does not like to be categorized.
He or she is a true connoisseur and they do not look down
upon commercial success. They do like to be surprised
by new cultures, habits, feelings and enjoy quality over
quantity. This is why an excellent translation is a priority for Signatuur, it is given a lot of time and effort. The
imprint has made a real name for itself in this particular
area and has an impeccable reputation; even the press has
acknowledged this fact and has been very appreciative of
the translation’s high quality. Credibility is essential and
crucial to Signatuur.
Another feature of quality, which separates Signatuur
from the rest, is that most of the titles are bound and always beautifully designed. They are certainly appealing
to collectors, but above all to those who love beautiful
and intriguing stories. You want to be seen with your your
Signatuur book!
Nu.nl regarding to Signatuur books:
“It is now a fact. The books published by Signatuur are
of the type of caliber where you can blindly pull them
off the shelf when you are looking for something extra
special. Since De schaduw van de wind (The Shadow
of the Wind) by Zafón, Signatuur has reached new
heights, and hits the bull’s eye each and every time with
such authors as: Stieg Larsson, Kurt Aust, Baulenas,
Roncagliolo; in short, come and get it!”
The Top-3 Best sellers from Signatuur:
• Stieg Larsson
Long term
Scandinavian
hit
• Carlos Ruiz
Zafón
Continuous
bestseller status
• Charles
Lewinsky
Bookstore
favorite
“You want to be seen
with your Signatuur
book!”
A strong corporate brand
A strong corporate brand
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Orlando Publishers
Sales
AWB has always had an excellent relationship with the
book chains in The Netherlands and Flanders. Almost
seventy five percent of our turnover comes through the
traditional bookstore. Therefore it should come as no
surprise that the chains and independent bookstores
are important trading partners for AWB. In the Flemish
market AWB is represented by WPG Publishers Belgium
(formerly known as Standard Publishers).
Orlando publishers is the youngest fiction-imprint at
AWB. Orlando is named after the title character of the
Virginia Woolf novel – a playful story in which the young
man Orlando wanders across the different continents for
centuries, searching for passion, adventure and fulfillment.
Orlando publishes stylishly designed novels with strong
narratives and a focus on character development. Accessible literary novels you read for relaxation, but that can
also teach you new things about the world around you,
about yourself and about human behavior in general.
Personal attention
Authentic, involved and inspiring are the keywords that
refer both to the selection of titles as well as the marketing and sales. About 12 to 15 titles are published on
a yearly basis, this allows for each of these novels to receive the undivided attention and guidance they deserve.
A small-scale approach and personal attention combined with AWB’s large marketing and sales department,
is Orlando’ absolute strength.
O+
Orlando’s target audience is the higher educated, modern woman starting at the age of 30, in the prime of her
life with her family, work and friends; a woman who connects deeply to her surroundings, but is also interested
in the world outside of that. She enjoys talking with her
friends about books that touch her, sometimes even in
a book club type of situation. All Orlando books contain
the so-called O+ pages, including an interview with the
author, background information and questions or discussion topics for book clubs. Also each book comes with
a perforated bookmark that can be ripped out, little extras that any book lover can appreciate.
Staying in touch with readers
Newsletters, Facebook, Hyves, Twitter and publisher
Jacqueline Smit’s blog… Orlando finds it very important to stay in touch and connected to its readers. For
example, postcards were put into the novel Een lang
weekend (Labor Day) by Joyce Maynard asking the
readers to send in their opinion about the book.
Orlando received hundreds of postcards! Some of the
enthusiastic reactions were: “Beautiful book!”, “Great
novel!”, “Emotional story!”, “Read it in one sitting!”
Together with the
Dutch “me-time
magazine” Flow,
Orlando publishers has
started the book club:
“Authentic,
inspiring and
involved”
In the trenches of the book store
Several times a year the sales manager and commercial
director met with the major accounts. These accounts are
bookstore chains like Bruna, Libris, Scholtens, Ako, and
Selexyz, but also department store chains like De Bijenkorf, V&D, and the book club ECI.
The sales representatives visit the various bookstore
conventions three times a year in order to place sales
orders for the upcoming titles. These representatives are
A.W.Bruna’s eyes and ears in the market. You can also find
them year round in the actual bookstores to have more
time to talk in depth about the books. Orders for well
established authors are often based on trust and sales
history, but with other, lesser-known titles, often more
background information is needed, and the sales representatives can provide this. To ensure that every store has
just the right assortment, the representatives make separate arrangements with the individual stores to re-supply
their store when needed.
In order to inform the booksellers optimally of the sales
potential of each title, AWB offers a broad package of sales
materials. Brochures, book covers and advance reading
copies, but also excerpts of the books. After all, in order to
get a good notion of a book, one has to be able to (at least
partially) read the book.
“The sales representatives
are A.W.Bruna’s eyes and
ears in the market”
A broad variety
During the course of the past few years more and more
effort has been put into providing custom-made service.
Printing on demand (POD) technique, for example, is
used to produce advance reading copies for the bookstores. Specific posters or banners are made according to
the bookstore’s individual wishes. Offering good customer
service remains the main priority for AWB and to offer
the best service possible, AWB is willing to go far. This is
appreciated by all customers.
All these services are supported by the office staff of the
sales department. They answer questions regarding assortment, sale prices, special sales, orders, return orders,
deliveries and invoices. This department applies accuracy
in order to achieve the most optimal service.
Online availability
Besides working with the traditional bookstores and
retailers, AWB also works with the largest internet book
websites like: www.bol.com, www.bruna.nl, www.libris.nl
and www.ako.nl. This contributes to an even larger
availability of our products.
A strong corporate brand
A strong corporate brand
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Special sales
There has been an increase in demand for sales outside
of the traditional bookstore and the AWB sales mana­
gers have taken full advantage of this. With a history of
well over 20,000 titles AWB has endless possibilities to
breathe new life into a book or DVD as a “special feature”
in the supermarket, department stores or other nontraditional book selling channels. Anything is possible,
depending on the wishes of the client.
Each title can be considered: older books that deserve a
second chance, but also the more recent bestsellers, with
a brand new cover they can reach a whole new target
audience. Obviously the same goes for our DVD titles.
Custom-made
The special sales managers do a lot of business with specialized retailers like museums, gas stations or amusements parks. Basically any place that can sell books and
DVD’s and can properly reach those who enjoy reading.
They also have excellent contacts with newspapers and
other forms of media that sell books or DVD’s. The
client buys a title in bulk in order to sell it at a commercial price or as a gift (business-to-business for example)
to be disbursed amongst their own clientele.
A particular book or DVD can be revived as a valuable
business gift, allowing a company to show its appreciation to their customers. Special editions can be provided
with a company logo - or individual names or a personal
touch. Custom made, so that it adheres to all the wishes
of the customer.
Marketing
Surprising joint promotions
AWB has vast experience with a variety
of joint promotions, and our special
sales managers work hard at making
them into a success. Recently, for example, all customers who bought Suzanne
Vermeer’s book Cruise received a complimentary cruise arrangement. And
in collaboration with one of the larger
hotel chains, customers who bought
one of the thrillers from the Month of
the Thriller book selection, could catch
up on their sleepless nights with a free
night in a luxurious hotel. In short,
surprising collaborations that help
boost our sales!
A few of our successful Special promotions:
•A
free Top Gear-book with the purchase of car
insurance with Univé
•A
complimentary copy of a Uw jaar in beeld DVD (The
year in picture) with purchase of deVolkskrant newspaper
•E
rnst & Young gave The Mind Gym to all participants of
their 2 day seminar.
• Omnibus of Het geheime leven van een ploetermoeder
(The Secret Life of a Slummy Mummy) and Spitsuur
(Rush Hour), for sale at Bruna and Albert Heijn.
“Each items can
be custom made”
Marketing plays a prominent role in the publishing process at AWB. The marketing of all AWB books and DVD’s
is professionally executed by a relatively large team,
divided over the several imprints. In order to get the
readers’ attention, the marketing managers are constantly on the lookout for new, original strategies. The goal is
not to achieve easy successes that are short lived, but to
strive for responsible, innovative and socially relevant
marketing strategies, that live up to the quality of our
products.
No guessing games
Within the yearly publishing cycle the marketing team
undertakes many different actions in order to optimally
use all possibilities to prolong the life cycle of a particular
book. With each title the team consciously goes over what
marketing strategy will work best for the book and what
that strategy should aim to bring us. Those benefits are
then carefully measured and kept track of. After all: “To
measure it means to know it.”
Every professional marketing plan brings a very precise
and custom-made approach, not only for the short term,
but also the middle long term. How much energy is put
into each title? Will this also bring the desired result? The
quantitative aspect plays a very important role in this.
Marketing 2.0
Over the next few years the use of the internet and social
media (Twitter, Facebook, Hyves, blogs, communities)
will only increase, creating a two-way street of information. A good example of a ‘place’ where this type of
dialogue about AWB-titles takes place is Crimezone.nl,
a popular Dutch web community for thriller fans. Since
2010 Crimezone.nl is officially a part of AWB.
By adding an online marketing manager to the marketing team, AWB now has the know to execute all the latest
forms of marketing - now and in the future. For example:
multi-media content on (AWB) websites, video links and
other digital projects. Any experiment in this area will
always be related and compared to the traditional marke­
ting models that have already proven to be effective, such
as outdoor and media advertisements.
Excellent media contacts
Next to paid publicity, free publicity remains a very important tool. The marketing department has excellent
media contacts, which brings our authors and books a lot
of extra attention. The publicity managers work closely
with the media to create the very best type of attention for
a book and/or author, whether that is an interview, review
or background article. And by regularly bringing important foreign authors to The Netherlands, we create a bond
with both these authors and the journalists. With the end
result being: more attention for the books!
“To measure it
means to know it.”
banier2010MSB
16-04-2010
10:17
Pagina 1
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A strong corporate brand
A strong corporate brand
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Sustainable business
A few successful marketing strategies:
AWB realizes that as a business it carries a certain
responsibility to the world around us. For the environment, our employees and all others involved. In our
operations we have implemented some social and ecological improvements. With this we would like to show
that running a healthy commercial business operation
can go hand in hand with a social and environmental
business operation.
John Grisham got
his own glossymagazine in 2009
with a circulation of
200,000 copies to
promote his recently
reissued backlist
with new cover designs. He made quite
a lot of headlines
with this.
From research
amongst 1,500 Dutch
wine drinkers, initiated by AWB and
Dutch wine farmer
and author Ilja Gort,
it seemed that seventy
five percent of those
questioned swallow
the wine without the
necessary “slurping”.
Slurping is considered
“not proper” or impolite. These research results provoked quite a
discussion about wine
tasting and created
great publicity for the
book “Slurp!”
When it was just published, the book Mannen
die vrouwen haten (The
Girl With the Dragon Tattoo) by Stieg Larsson, was
readily handed out for free
and went on (by word of
mouth) to become a huge
success. A new cover design, a lower retail price,
obvious pr and a strong
film version all eventually contributed to the
“brand” Stieg Larsson.
By not kicking back after
the original breakthrough
success, but creating a follow up marketing strategy,
the success was allowed to
continue and grow.
Word of mouth advertising
As a consumer it can be difficult to find your way through
the maze of books offered at a bookstore. People prefer to
ask friends, family, colleagues or other authorities. Word
of mouth advertising is the single most effective marketing tool. AWB tries to stimulate this word of mouth as
much as possible, by handing out samples or sometimes
copies of the entire book. But also by making it simple for
family and friends to make suggestions through Send-afriend and easy sharing options on the social media
and/or reviews. It is always good when they talk about
you.
AWB is a part of the HIER-climate campaign. HIER
unites more than thirty social organizations who apply
themselves in the field of climate change. In order to
qualify for this campaign, it is necessary to function in a
climate friendly environment. We are proud to say that
since 2010 we can call our offices climate friendly.
Through a webcam, the visitors of
a tourist website believe that they
witnessing the finding of a corpse.
Only moments later it becomes
clear that this is a very unusual
form of marketing for Elizabeth
George’s latest thriller. Thousands
of internet visitors fell for this
unique promotional campaign,
which instantly went viral on the
internet.
There are different measures that need to be taken to
reduce energy use. One of those measures is switching
to green energy and CO2-compensation by way of Gold
Standard credits, which are credits that meet the highest environmental standards, for both climate as well
as socially. This standard is supported by five NGO’s,
which includes World Wildlife Fund. The credits earned
by AWB are being invested in a wind energy project in
China. Other steps we would like to take are to print our
a
VERW CHT
Author Marian Mudder:
‘Because I am environmentally
conscious myself, I find it very
important that my Publisher
is as well!’
Zomer 2011
Het middernachtspaleis
Voorjaar 2012
Septemberlichten
Najaar 2012
Marina
SIGNATUUR
Op de hoogte blijven?
Schrijf je dan in voor onze nieuwsbrief op
www.uitgeverijsignatuur.nl
Magistrale
hedendaagse
thriller over de
eeuweno
“It is always good when
they talk about you”
ude strijd tussen Goed en
Kwaad, tussen Mens en Engel.
BRU006 boekenlegger.indd 1
28-01-10 15:49
covers on FSC-approved paper and practice sustained
printing. AWB may very well be green, but puts everything in motion to make its ecological footprint as small
as possible.
By supporting charities, AWB does everything that’s
possible to support those who are most in need. For example, all employees support Booksteps, a project that
builds libraries in Northern-Uganda. Orlando publishers
supports a micro-credit foundation for Mothers. With
the book series Stampvol verhalen (Chockfull of stories)
AWB, the authors and others involved support the charity Room to read. Furthermore the Dutch foundation
called Stichting Nederlands Cultuurlandschap plants a
new tree for every tenth eco-thriller sold.
With its green business policy, AWB hopes to set an
example to other businesses. Within the publishing
world AWB would like to take a leading role in this and
always inspire where needed.
A strong corporate brand
A strong corporate brand
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“The number one publisher
of The Netherlands and
Flanders”
A strong corporate brand
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A.W. Bruna Publishers
P.O. Box 40203
3504 AA Utrecht
The Netherlands
P +31-30 247 04 11
F +31-30 241 00 18
I www.awbruna.nl
Publisher of best sellers
for over 140 years