Objective - Target Marketing

Capabilities Overview
Creating Personalized Consumer Experiences
Who We Are
Established in 1980, Target Marketing is a leading non-traditional
agency creating the opportunities for brands to connect with their
target audience in the physical world.
What We Do
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Experiential with Digital & Social Media Integration
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Events (research, sponsorship negotiation, planning, production & activation)
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Mobile Tours
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Strategic Sampling
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Street Teams
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Multicultural Marketing
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Retail Tie-Ins
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Public Relation Events & Activation
Target Marketing has represented some of the world’s most recognized brands:
Case Studies
Experiential
Objective
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Create excitement and buzz for SyFy’s original movie "Alice".
Strategy
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Integrate PR/Experiential/Digital & Social Media
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Hire & train 50 male cast members to duplicate TV movie's
main character
Procure step dance troupe to perform in Union Square
Create, produce & outfit cast street members in customized
rabbit heads and costumes to replicate central movie character
Deliver thousands of Alice character cards to consumers at:
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Major commuter hubs
New York City Landmarks
Wall Street and other main business districts
Results
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Alice was the most watched original mini-series on the SyFy Channel
Generated Digital & Social Media buzz with thousands of tweets, photos, & video
uploads by consumers who spotted the rabbits in NYC
Adweek awarded this campaign "Media Plan of The Year" (Out-of-Home focus)
Winner of the coveted Cannes Bronze Media Lion
Event Production & Activation
Objective
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Sponsor an interactive activity, with a ‘tasty punch’, for Clorets ‘breath
deodorant’
Strategy
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Create the Clorets Chili Cookoffs
Arrange on-site live radio remotes
Place advertisements in local press and trade to attract contestants
Hand-deliver Clorets samples
Formulate a proof-of-purchase admission promotion
Organize VIP entertainment for local sales force and their customers
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Results
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. Continuation of program for five years
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28% average annual sales increases (IRI measured)
Multicultural Marketing
Objective
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Create brand relevant experiences for Skittles, Snickers, Starburst,
and Twix in Miami’s Hispanic community
Strategy
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Produce four brand entertainment stages at Calle Ocho,
the largest (over 1 million in attendance) one day event
in the US.
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Conduct live radio remotes at Sedano’s supermarkets
Hire and train 50 bilingual brand ambassadors
Deliver 200,000 samples
Results
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Increased brand sales by 11% at Sedano’s
Mobile Tours
Objective
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Introduce Burger King Fruit Smoothies and Frappes to consumers during a 3month 40-market tour
Strategy
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Integrate a Mobile Tour with a Social Media campaign
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Produce 30 customized vehicles
Coordinate daily vehicle travel and product & support pick-up
Hire, train & oversee 30 Field Managers and 120 crew members
Research local events and procure health permits
Deliver samples and coupons to consumers at:
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Over 300 Festivals and Events
High traffic pedestrian shopping areas and local attractions
Professional Sports and College venues
Central business districts
Burger King restaurants
Results
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Created significant brand awareness and trial by delivering hundreds of thousands of
samples, in addition to thousands of tweets and BK Facebook page visits to follow the tour.
Was the largest sampling campaign in Burger King’s 59-year history.
In US promotional history, this is the greatest number of vehicles ever used during a
single national Mobile Tour!
Why Target
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Over 35 years of non-traditional and experiential marketing experience
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Face-to-face engagement with hundreds of millions of consumers
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National Networks
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Field marketing managers
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Brand ambassadors
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Warehouse facilities
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Comprehensive Database
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Optimal promotional sites in leading U.S. markets
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Municipal permit regulations for hundreds of cities
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Thousands of special events
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Top Value for your Budget
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Target provides turn-key solutions that accommodate a wide-range of budgets.
Client Testimonials
“…what a wonderful job
Target Marketing did this
year on the Pepcid
Complete Food Festival
event program.”
“I wanted to take this opportunity
to thank you and your staff for the
exceptional job you did for us on
the Ricola Mystery Cougher
program.”
“Through the initial stage of
ideation and creation, to
execution, to the final wrap-up, it
was a pleasure working with
Target Marketing.” Quaker Oats
We Need To Chat
Let’s Connect Today
Peter Costa
(631)521-6955
[email protected]
www.targetmarketingus.com
Creating Personalized Consumer Experiences