The Growth of a Brand Liz Lange and the World Categories Now

The Growth of a Brand
A little over ten years ago, designer and entrepreneur Liz Lange
created a fashion brand that revolutionized maternity style and
with that, society’s perception of pregnant women. Initially, Liz
appealed to the high-end female consumer but today her
brand encompasses a broader range of consumers, making
the brand accessible to different distribution outlets and
product offerings. The focus of the line also extended, now
highlighting both maternity chic and everyday women's apparel
in casual and active ranges, business and formal wear. Today
the Liz Lange brand represents a myriad of licensing
opportunities in the global marketplace.
Liz Lange and the World
Liz’s licensing partnerships with Nike, Nikon, Bliss Spas, and
collections at major retailers such as Target have made the
brand a household name. The advertising campaigns along
with the philanthropy and community involvement adds
incredible cache to the name. With a stellar reputation,
worldwide recognition, great placement and unyielding
support, Liz Lange is poised for international growth.
Categories Now Available
Apparel, Footwear, Jewelry, Baby Products, Housewares,
Soft Goods, and more.
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Tel: 973-509-0200
Fax: 973-509-7419
Email: [email protected]
Web: www.bradfordlicensing.com