our franchising kit

Company
Profile
A ÇİLEK
STORY
We know that every child dreams to have a unique room.
A room reflecting their own interests and personality is a
common aspiration for all of them. In an effort to meet their
expectations, Çilek today designs products exclusively for
infants, children and teens targeting to cater their age
groups and divergent interests.
Çilek, the first brand worldwide in its industry catering
only to the specific needs of the designated age group, was
established in 1995, in Bursa-İnegöl, following 25 years of
experience.
Çilek, thanks to its specialization and expertise, is a
leading worldwide brand that has 444 sales points in 66
countries, including U.S.A., Switzerland, Russia, China,
Japan, Germany, Iran and UAE.
Today, with demand from all around the world, the leading
Çilek products decorate more than 3 million rooms all
around the world.
3,000,000 Children
All over the world more than
3 million children enjoy Çilek rooms.
First Çilek is 33 years old
Around the
world in 10 days
Trucks carrying Çilek products
make a mileage enough to travel
around the world only in 10 days
Side-by-Side
3 6 9 12 15 18 21 2 4 2 7 3 0 3 3
First ever owners of Çilek rooms are now
33 years old
All Çilek products placed
side-by-side, they would travel
around the equator
BRAND
VALUES
Experience over 25 years
Specialization in baby, kids and teens categories
Advanced children safety principles
Powerful, dynamic and joyful brand perception
Imagination developing themed designs
Advanced technology and lean production concept
Worldwide sales network availability
Sensitivity towards environment and society
Value-adding and profitable approach for business partners
STORES
AROUND THE
WORLD
1
37
1
1
2
31
1
1
1
9
149
3
4
2
4
2
4
3
3
Number of Çilek Stores in the World
America
Europe
Africa
Asia
Australia
2
197
18
81
1
1
3
4
3
7
4
2
1
1
2
2
DESIGN
Çilek Products are designed by Çilek Design Studio, which
consists of designers and young architects, with contributions
from consultant pedagogues. Çilek’s young designer team takes
the families’ expectations as their starting point and designs all
kinds of furniture and accessories appropriate for a very wide
range of lifestyles, room sizes and personalities, in a manner
that will enrich the imagination of children and youth and make
them feel at home. Çilek knows well about the needs of its
customers and the fine details in production for safety, health
and durability thanks to its many years of expertise and focus on
babies, kids and teenagers products.
Çilek, is the proud owner of the Geprüfte Sicherheit (GS) Certificate
of Quality, which is rewarded by the German Landesgewerbeanstalt
Bayern (LGA) for greater reliability and high quality in products.
Geprüfte Sicherheit (GS), the most desirable certification that a
brand could have, provides that; Çilek products are manufactured
in accordance with advanced children safety standards, comply
with European Union standards by usage of anticarcinogenic
and antibacterial materials and state of the art technology.
QUALITY
PRODUCTION
Production at Çilek, in Bursa-Inegöl takes place at our facilities
set upon a 33.000 m2, and run with the latest technologies. With a
labour force of approximately 500, Çilek puts out around 150.0000
bedroom set furnishings annually.
Furthermore, Çilek is currently in the process of creating an
additional 45.000 m2 facility in order to establish another factory,
targeted for completion within a year.
PRODUCTS &
ACCESSORIES
Çilek, the one and unrivalled brand in its field, produces Çilek
Room Products with anticarcinogenic, antiallergic and antibacterial materials that comply with European Union criteria,
designed according to advanced child safety standards and are
produced with advanced technology, that are always convenient,
high quality, distinctive, unique and extremely durable.
All series and modules sold under the Çilek brand name are
unique designs of Çilek.
ÇİLEK
ROOMS
A Çilek Room, defines a specially designed and furnished room
ambiance, which is put together for the 0-24 age range, to satisfy
all the requirements from bed to quilt, carpet to curtain, lamp to
nightstand, wardrobe to cushion that may be needed for comfort.
Çilek Rooms provide long-term, prestigious and high return
investment and business partnership opportunities to its
entrepreneurs and sales points.
10 EASY STEPS
TO OPEN A
‘ÇİLEKROOM’
ÇilekRoom
Çilek continues to open new retailing locations all around the World. In different parts of your
city, region, or country, the everlasting, profitable, growing and prestigious Çilek retailing system
continues to play an important part in its sector.
Requirements for opening a Çilekroom are a space of minimum 150 m2 in a commercial retailing
location and an investment capital ranging between 100.000 - 250.000 Euro.
Specifications of Çilek Rooms
• Universal and standard decoration
• Minimum 12 m façade, 150 -350 m2 space
• Locations with heavy pedestrian and vehicle traffic, high shopping potential, and prestigious
stores around
• Dynamic and enjoyable work environment.
ÇilekRoom Privileges and Advantages
• Architectural project preparation and implementation
• Continuous training and transfer of accumulated knowledge
3
• Location and Region selection
• Area Protection
• 2 years Warranty
2
• After Sales Service
• Marketing, Advertising, and Promotional Support.
1
Prep
Knowing
10
9
8
7
6
5
4
Preparations Before the Opening
Implementation of the Project
Designing the Architectural Project
Submission of Building Survey for Project
Signing the Agreement
Confirmation of Store Location and Business Plan
Determining the Right Location
paring a Business Plan
Çilek
Grand Opening & Start of Sales
For more information
[email protected]
cilek.com
cilekworld
@cilekworld
cilekworld