Graduated from London College of Communication, London; with a distinction in MA Interactive
Media. My main specialisation was in User Centred Design. Graduated from The National Institute of
Design, Ahmedabad after pursuing a Diploma in Graphic Design in 2010. A motivated, enthusiastic
graphic designer and UX/UI designer with 2 years' experience in multimedia and print design. I have a
strong understanding of design methodologies and design issues, having worked in design firms and
client-side environments. A dynamic team worker with well-developed written & verbal
communication abilities and accustomed to performing in deadline-driven environments.
26yrs|8 November, 1987
Single|Indian|New Delhi, India
MA Interactive Media
London College of Communication
University of Arts, London
September 2011 - September 2012
Diploma in Graphic Design
IELTS - Band 8
Ahmedabad, Gujarat, India
Schooling - CBSE
Punjabi - Basic Understanding
National Institute of Design
June 2005 - September 2010
Modern School Vasant Vihar
April 1992 - March 2005
New Delhi, India
Identity & Branding
User Research & Personas
E-Commerce website for a fashion brand
ORCR is a new fashion brand placed in the fashion hub
Hauz Khas Village, Delhi. Designed the e-shopping
UI/UX, keeping in mind the current identity of ORCR.
Interactive Dance Floor
Danspire engages the user with the interface, enabling
them to leave any inhibitions and dance, encouraging
them to explore their potential.
Location based iPhone app
With Food Traveller the user can step into another
world within Borough Market, which makes their
Emerging trend of Interactive Brand Museums
The focus of this research is to find out the prospects
to test immersive experiences in Brand Museums
and study its importance.
Redesign of the website for NAMO
Project included user testing, information architecture,
photo shoots etc. and a complete documentation.
Click to view the documentation.
Silk Road and Beyond
Branding and Re-Branding for the retail store
Logo design and application on collaterals. Retail
graphics and signage, advertising and online marketing.
@ [email protected]
WORKSHOPS, SEMINARS, LECTURES
OFFF; Barcelona, 2012
TEDxObserver:Where Inspiration meets Action; London 2012
Human Computer Interaction by Scott Klemmer ; Online course from Stanford University, 2012
Kinetica Art Fair, University of Westminster; London, 2012
Kyoorius Design Yatra; Goa and Mumbai 2006, 2007 ,2008 & 2009
IcoGrada; IDC- Mumbai, 2007
DoubleKlick Designs Private Limited
June 2013 - Present
DoubleKlick Designs is a specialized branding, web and
creative design agency. Major clients handled : Crocs,
Grandeur Interiors, Open Oven, Roopak Store
Powerparts Private Limited
November 2012 - April-2013
Powerparts Private Limited is Perkins' Appointed
Distributor for Northern and Eastern regions of India.
The brief was to revamp the PPL branding and include
Perkins' branding as per their guidelines.
The Entertainment Design Co.
October 2010 - June 2011
EDC, caters to ultra luxury design and production
projects. During my 10 months at the company, I
designed a range of couture-themed wedding,
birthday, anniversary and baby shower invitations and
personalised stationery hampers.
B & V Design
March 2010 - September 2010
Redesigned the website (www.namo.in), which
increased sales through web by 50%. Participated in
packaging projects for Nestle and Bikano festive range.
Silk Road and Beyond
September 2008 - Present
Silk Road and Beyond is a home furnishings & accessories
store in a plush market in New Delhi, started in 2008.
Have Gained great insights, being the hands-on retail
Nikki Duggal Design + Mixed Juice Design
May 2008 - July 2008
Contributed to some client projects like ‘Nourish
Organics’, ‘Jet Airways’, ‘FCML’, ‘Madame’ along with
Mixed Juice merchandise and Platform Magazine.
Idea and concept generation and development, client management, planning, copy,
digital and print campaigns and pitches.
Working closely with the web development team to transform designs to code.
Freelance Brand Consultant
Redesigned Powerparts Private Limited’s logo and branding. Included Perkins’
branding into collaterals as per branding guidelines. (Invoices, uniform, exterior
and interior signage, templates for emails, presentations etc)
Currently assisting in content development and information architecture for
brochure and website
Assisted in internal management software development
Provided the clients with innovative, inventive and original designs.
Conceptualized, brain-stormed and led projects from start to finish
Worked in a team with designated roles for client servicing, output, proofreading and production. This helped develop understanding of each role as
well as various printing techniques.
User Interaction and Interface Designer
Project included user testing, information architecture, photo shoots etc. and a
Used UCD techniques such as surveys, shadowing, personas, card sorting and
simple prototyping for user testing.
Created iterated task flows & wireframes to suit the needs of the users & client.
Applied design knowledge to corporate packaging & understood the
Freelance Graphic and Product Designer
Designed the identity, visual language, along with the promotional matter,
hoardings and advertising. Redesigned the branding in 2012
Proposed e-catalogue website to help reach potential clients and buyers
Handled promotions in print, on the internet and social media sites.
Created digitally printed luxury cushion range in 2010, and currently creating a
range of digitally printed ‘Funky’ cushions.
First industry experience in a design firm
Understood importance and application of a design brief.
Adhered to design brief and delivered solutions successfully.
THANK YOU FOR YOUR TIME
I appreciate your time and interest in my resume. Please feel free to contact me by any of the methods below.
@ [email protected]