Advertising Approach + Photography + Illustration Portfolio

Advertising Approach + Photography + Il ustration Portfolio
| Think Creative !
“ Advertising is the modern substitute for argument, its function is to make the worse appear the better ”
-George Santayana ( 1863 - 1952)-
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Hey, Welcome to my portfolio a Creative approach of my work
idea with design, sometimes mix it with photography and illustration
to make some good Advertising approach, so here it is a mix and
match creativity in a lot of advertising realm.. i will always................
Think Creative
Erwin Dwi Budianto
A Page with all advertising approach from my work
easy to make ? nope, lot of time to get a creative approach
so lets turn the page immedietly
| Advertising Approach
Client : AXE Twist
Media : Print
Version : You in .......
Explaination :
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A Creative ad for axe twist, this new perfume can
can the fragrance itself in every minute, with one
perfume you got all the fragrance. So the approach
is to create a human stilation with signage style
this signage represent you, but with a lot of style
change in every 2 minutes, like AXE Twist fragrance.
Client : BRIDGESTONE
Media : Print
Version : Strong Tire
Explaination :
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Another creative approach for an advertising, and
now the client is bridgestone. Bridgestone is a tough
tire, with high durability, even Formula 1 racing use
this tire. The creative approach is simple, i create
a shadow from the tire, but i put a body builder
shadow to represent the toughness of this tire, simple
and clean.
Client : NIKE
Media : Print
Version : Ad campaign
‘Just Do It like....’ (Version 1)
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Client : NIKE
Media : Print
Version : Ad campaign
‘Just Do It like....’ (Version 2)
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Client : NIKE
Media : Print
Version : Ad campaign
‘Just Do It like....’ (Version 3)
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Client : NIKE
Media : Print
Version : Ad campaign
‘Just Do It like....’ (Version 4)
Explaination :
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Nike is well known sports wear, especially in shoes
and Nike got a tagline ‘Just Do It ’ , it means
Nike can provide your sport activity, you want to
running just do it with nike, you want to dunk just do
it with nike. So my creative approach is, every
people want to be like their favorite athlete, and with
nike you can be like them, such as LeBron James
or Christiano Ronaldo, with that idea i put another
word behind Nike tagline just like this
‘Just Do It like LeBron James’ , ‘Just Do It
like Christiano Ronaldo’ , Etc. Because nike had
a lot of shoes type, i draw an illustration of an
athlete that represent each type of Nike shoes.
Like LeBron James for Nike Air, Eric Koston for
Nike SB (Skateboard), Christiano Ronaldo for
Nike Football, and David Belle for Nike Running.
Client : ABC Alkaline
Media : Print
Version : Stop Kontak
Explaination :
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ABC Alkaline is a well known battery in Indonesia
high durability, Long lasting, and really strong battery.
this ad is an image based ad, only a tagline use a
copy. My creative approach is simple, any light bulb
need an electricity, but with a high voltage electricity
that coming from power plant, and this time the high
voltage electricity replace with a single ABC Alkaline
Battery, you dont need a power plant, just a battery.
Client : Twitter
Media : Print / Outdoor
Version : Ollie the Twitter Bird
Explaination :
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Who didn’t know twitter, a famous instant news web
site, you follow somebody and you got their news, you
followed by somebody and you can share what
happen with and around you, it’s like a CNN but
faster, and of course you can see a Trending Topic
worldwide. To make this ad i spend a lot of time, and
the idea just pop out from my head suddenly. Then i
choose a typographical way to create some image
and the image is Ollie the mascot of twitter. This
image create with compiled words and Trending topic
that occurred on twitter, also my followers
conversation.
Client : CASIO Watch
Media : Print
Version : copy based ad
in English the words will be like this ‘'You're going to take
an adventure?, Dive into the sea? through the mud?,
rock-climbing? or you will
go to a party?, family events?, and you hoping
time would stop so you can enjoy it all?!.
In fact, no!, Because time will continue to run and
Explaination :
Casio is a hand watch with, strong battery, and high CASIO 'Will Remain Alive'.
In the first phrase i describe an outdoor activity to
durability. Waterproof for diver, light for hikers and
wall climbers, and stylish for any occation. With that represent the high durability of this watch, in the second
phrase i describe an important occasion such as a
characteristic i create a tagline for CASIO, with a
words like this CASIO ‘Akan tetap hidup’ or CASIO family gathering, to represent that CASIO watch, had
a stylish watch for your occasion, and last in the third
‘Will Remain Alive’. The brief said i need to make
phrase i ask a question about time will stop so you can
some ad with a copy based, the image is only for
the product , so i create the words that will connected enjoy your activity, and the answer is no, and because
of it CASIO ’Will Remain Alive’, this last phrase
to the tagline at the end of the body copy, and the
represent the long lasting battery for this watch, even
words said ‘Kau akan bertualang?, menyelami laut?
more than 5 years the battery keep the watch alive, so
melewati lumpur?, memanjat tebing? atau kau akan
the time will always ticking for you.
pergi untuk pesta?, acara keluarga?, dan kau
berharap waktu akan berhenti agar kau bisa
menikmati semuanya?!. Nyatanya, tidak!, karena waktu
akan terus berjalan maka CASIO ’Akan tetah hidup’
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Radio Script
Client : Dove Shampoo
Media : Radio
Version : Potong rambut
Duration : 60’ (Sixty Second)
Script :
SFX : Kencling (Suara pintu salon terbuka) 1’ (detik)
MVO : eh ! booo, apa kabar lama deh yey ngga kesini, ada yang bisa eikeh bantu ? mau
di apain nih rambutnya blow, creambath, catok, ato mau di meni pedi ?
FVO : ummm, iya nih, tolong rapihin rambut gw dong di potong dikiiiiiiit aja
MVO : Oh, ya ampyuun, sini deh ne, duduk di sindang, bentar ye eikeh
ambil alat-alatnya dulu
FVO : ok, ga pake lama ya !
MVO : iya, ih ga sabaran deh yey
SFX : Jrig...krutuk (suara mengambil alat-alat potong) 2’ (detik)
SFX : sruuutt....sruuuttt....sruuuuuuut (suara gunting terpeleset dia atas rambut karena licin,
saat mulai memotong) 2’
MVO : aduh!, ih susauh deyyh...iih
FVO : kenapa sih ?!
MVO : ini rambut yey, halus banget sampe gunting eikeh kepeleset melulu, di pakein apa sih,
pasti shampoo yang maharani (mahal) deyh, cucok (bagus) banget soalnya rambut yey
FVO : oh, iya gw lupa, gw lupa pake DOVE shampoo makanya rambut gw bisa halus ky gini
ANNCR : Dove Shampoo, membuat rambut anda halus seperti sutra
MVO : lama-lama salon eikeh bangkrut kalo semua cewe pake dove shampoo kaya yey (twist)
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Explaination :
For a radio ad concept actually I think the plot is quite simple, that is like most
of the women or girls who love to care for her hair to a salon, as well as the
use of shampoos, so there was a conversation between a teenage girl with
a friend who works at the salon, when the girl wanted to ask
her friend to cut her hair that really long but still look beutiful.
But when her friend tried to cut her hair, it difficult because the scissors are
in use always slipped over the teenage girl hair, she finally said that she
forgot, he already using Dove Shampoo that makes her hair really smooth
like a silk. it ‘s clear that Dove Shampoo can make your hair smooth like a
silk and long, so you need a haircut.
Radio Script
Client : Photo negative Film KODAK Elite Chrome
Media : Radio
Version : Memancing / Fishing
Duration : 60’ (Sixty Second)
Script :
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SFX : kukkk..kuuuk...(suara elang laut 2’ (dua detik) )
SFX : Drap...drap...drap (suara langkah kaki di atas kayu 1’ (satu detik) )
MVO 1 : sini sob gua bawa masuk peralatan lu ke kapal
MVO 2 : thank you sob !
SFX : cling...cling...cling (suara buoy 1’ (satu detik) )
MVO 1 : brangkaaaaat....
SFX : zwussh...(suara ombak 1’ (satu detik) )
MVO 1 : sampe nih di spot mancing
MVO 2 : Siapin deh alat pancing lu
MVO 1 : Okay
SFX : syuuuut....(suara kail pancing di lempar)
MVO 1 : ih...kena kail nya sob
MVO 2 : buruan tarik
MVO 1 : berat sob
MVO 2 : kanan dikit sob...dikit lagi ikannya mau loncat dari air tuh...hiaa..hiaaa, perfect catch sob
MVO 1 : mana coba gua liat dulu , wih keren ya hasil foto lu, keren lagi pas gua lagi mancing
MVO 2 : iya dong
Anncr : yah, di kirain ngeliat ikan hasil tangkapan, ternyata hasil foto, emang Kodak Elite Chrome
‘Perfect Catch’ banget deh buat foto kegiatan luar ruangan lu.
Explaination :
With a tagline 'Perfect Catch', kodak elite chrome is 'Perfect' ‘
for capturing all your moments, especially outdoor activities, and therefore i
create a radio ad with fishing as a storyline, where the fisherman usually
happy and say 'Perfect catch' when it managed to get the fish with their fishing
equipment. So the word ’Perfect Catch’ is transformed to an image that
produced by 'Kodak Elite Chrome' photo film, which is perfect and beautiful.
Kodak Elite chrome ‘Perfect Catch’ for all your moment.
A Page with all Photography inside of it
because sometimes a good ad not only need a great idea
but also a great Photography
| Photography Side
Title : Want to sing ?
Title : Good Morning Jakarta
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Title : Not fully silhoutte
Title : An empty chair
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Title : Smile my sister
Title : GOOILAND
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Title : Menuju Pulang
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Title : Tel...ontel...ontel...ontel
A Page with all Il ustration work, i usually
make some illustration to sharpen my skill in drawing
and sometimes to create dream from a people
with a pencil above a piece of paper
| Il ustration Realm
Johny Depp
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Mick Jagger
Transformers : Their war, Our World
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Tiger of Asia : Macan Asia
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Avril Lavigne Face Sketch
A Page with all artwork i made, that sometimes
only to sharpen my creativity or to create some inspirational
artwork for the audience
| Miscellaneous Work
Title : In Memoriam Michael Jackson
Explaination :
I was one of the fans of Michael jackson, i create
this Vector art as a tribute to him, and as a memorial
for his other fans around the world.
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Title : Saya Cinta Indonesia
Explaination :
This idea is pop out from my head suddenly, when
i’m thinking and brainstorming for a poster
which will be displayed in design graphic
exhibiton, the exhibition theme is Indonesia, so i
try to make a different approach, i use a scrabble
board to create word ‘ I Love Indonesia ’ in 5
different languages, Indonesia, German, France, English
Finnish (finland), Italian, and greek. why I make it with five
different languages? This is because the number of Indonesian
citizens who live outside the country but still in love with
their homeland, and also because of the many foreign
citizens who love Indonesia and its culture, also
as a reminder that we are citizens of Indonesia
should be more loved our country as bad and as good
as any circumstances.
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Title : History of Helvetica
Explaination :
Any graphic designer know Helvetica.
Helvetica is a typeface with a high legibility
and we can use it in any design, it’s like
one typeface for anything, and this poster is
a history explaination of helvetica, the inventor,
a years where the typeface is invent, the variant
of the typeface, and the country where this type
came from.
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And thats all folks, thank you
for your time to read and see my portfolio, i know is not to much
so for more creative approach you can visit my blog
at
sample2.deviantart.com // tirairana.wordpress.com // we-r-win.tumblr.com // uncoveredlampphotography.daportfolio.com
always
Think Creative !
Erwin Dwi Budianto | Copyright 2010