RMHC US SCHOLARSHIP PROGRAM TIMELINE continued
Transcription
RMHC US SCHOLARSHIP PROGRAM TIMELINE continued
RONALD McDONALD HOUSE CHARITIES® (RMHC®) U.S. SCHOLARSHIP PROGRAM 2015/2016 Manual & Guidelines CONTENTS PROGRAM CONTACTS 3 INTRODUCTION TO THE RMHC® U.S. SCHOLARSHIP PROGRAM 4 Overview4 Funding5 Eligibility5 Selection Criteria 6 Awarding Scholarships 6 Additional Requirements 7 Scholarship Applications 7 Select Recipients 23 Notify Recipients 24 Recognize Recipients 25 Financial Implications 26 Evaluate, Report, Plan, and Benchmark 27 How to Request Matching Funds via RADAR27 PROGRAM PARTNERS’ ROLES AND RESPONSIBILITIES28 RMHC U.S. SCHOLARSHIP PROGRAM TIMELINE8 New! Local RMHC Chapters 28 International Scholarship and Tuition Services (ISTS) 29 ! ISTS Team Structure30 ew N Frequently Asked Questions (FAQs)30 RMHC/HACER® NATIONAL SCHOLARSHIP 11 IRS REQUIREMENTS/INUREMENT ISSUES31 ONLINE PROCESS12 PUBLIC RELATIONS AND MARKETING RECOMMENDATIONS Online Application Online Reports at Your Fingertips! The Application(s) Chapter’s Experience Judge’s Experience 12 12 13 15 15 RECOMMENDED SCORING GUIDELINES16 HOW TO EXECUTE AN RMHC U.S. SCHOLARSHIP PROGRAM20 Develop a Blueprint Submit Program Participation Forms Form an Education Committee Establish Selection Criteria Launch and Publicize the Program Plan and Execute Fundraising Generate Publicity and Create Awareness ©2015 RMHC 20 21 21 22 22 22 23 33 Marketing Guidelines 33 Logo Usage 33 Trademarks34 Public Service Announcements (PSAs) 34 Talent Release Forms 35 Fact Sheet 36 Sample Press Release 37 Marketing Collateral Examples 38 TEMPLATES 40 Award Letter Decline Letter Letter to College/University 2015/2016 Program Enrollment 40 40 40 40 RMHC U.S. Scholarship Program 2 PROGRAM CONTACTS RONALD McDONALD HOUSE CHARITIES Jennifer Smith Senior Director Direct: (630) 623-6875 Fax: (630) 623-7488 [email protected] Clara Carrier Consultant, Scholarship Program Lead Direct: (630) 209-7617 [email protected] Laurel Schumm RADAR Business Lead Direct: (630) 623-3301 Fax: (630) 623-7488 [email protected] INTERNATIONAL SCHOLARSHIP AND TUITION SERVICES (ISTS) Elena Salorio Program Manager Toll Free: (855) 670-ISTS (4787) Office: (615) 777-3750 Direct: (615) 777-3721 [email protected] Angie Etheridge Senior Program Specialist Toll Free: (855) 670-ISTS (4787) Office: (615) 777-3750 Direct: (615) 777-3716 [email protected] Vicky Laws Administrative Coordinator Direct: (630) 623-6753 Fax: (630) 623-7488 [email protected] Stacey Bifero Controller, RMHC Global Direct: (630) 623-3700 Fax: (630) 623-7488 [email protected] ©2015 RMHC RMHC U.S. Scholarship Program 3 INTRODUCTION to the RMHC U.S. SCHOLARSHIP PROGRAM OVERVIEW Ronald McDonald House Charities® (RMHC®), a non-profit, 501(c)(3) organization, creates, finds and supports programs that directly improve the health and wellbeing of children. Its programs are grassroots—driven to enable the Charity to offer help where children need it most—right in their own communities. Driven by a passion to reach out to children in need and help them reach their full potential, RMHC works to break down barriers, build bridges and find solutions to the most urgent problems facing children and families today. Chapter based on strategic goals and community needs. With education costs rising, a college education is beyond the financial reach of many outstanding students. A partnership between RMHC and its local Chapters opens the door to higher education for graduating high school seniors who face limited access to educational and career opportunities. The RMHC U.S. Scholarship Program seeks to invest in students who are exemplary role models in their communities and have the initiative to fulfill their educational goals. Local RMHC Chapters have the flexibility to determine which of the four Scholarships they will offer within identified geographies, but must minimally offer RMHC Scholars to access matching funds. In many cases, Chapters will offer all four. There will be one online application. The RMHC goal is simple: to identify and invest in future leaders. Students are selected and awards are distributed based on demonstrated academic achievement, financial need and community involvement. Additional selection criteria may be specified by the respective participating local RMHC The RMHC U.S. Scholarship Program is comprised of four individual Scholarships: RMHC®/ASIA Scholarship RMHC®/African American Future Achievers Scholarship RMHC®/HACER® Scholarship RMHC® Scholars Scholarship Scholarships must be designated for graduating high school seniors or for students in subsequent college years if a multi-year scholarship is awarded. RMHC Global highly encourages local RMHC Chapters to offer multiyear, renewable scholarships, whenever possible to add value and to reinforce long-term impact of the RMHC U.S. Scholarship Program. If multi-year scholarships are offered, scholarship terms and conditions must be developed and conveyed in writing to both the student and respective college, university, technical or vocational school. “Multiple year scholarships help our students continue on their educational paths with less stress. One student shared, ‘I have a job, but the scholarships make it possible to go to school.’ Alumni scholars build a relationship with Ronald McDonald House Charities. They become part of our family. Many volunteer at the House and believe in making a lasting impact in whatever way they can. They will always be a part of the RMHC family, wherever their educational endeavors take them. We are building family when we provide Alumni scholarships.” — ALYSON McCARTHY, Business Manager, RMHC of Greater Las Vegas ©2015 RMHC RMHC U.S. Scholarship Program 4 INTRODUCTION to the RMHC U.S. SCHOLARSHIP PROGRAM continued FUNDING Matching scholarship dollars are available from RMHC Global. For details regarding the match available in respective markets, contact Vicky Laws or your RMHC Field Team Leader. In order to be eligible for the matching funds, however, a Chapter must minimally offer the RMHC Scholars Scholarship which allows all students to apply for a scholarship regardless of race, color, creed, religion, sexual orientation, gender, disability or national origin. Please be aware that matching funds must be used in the year in which they are awarded. If offering multi-year scholarships, local Chapters must budget accordingly (i.e. matching funds may not be retained by local Chapter in anticipation of future payments). Unused matching funds must be returned to RMHC Global. ELIGIBILITY Scholarship applicants* for all RMHC programs must: • Live within a participating Chapter’s geographic boundaries. • Be a legal U.S. resident. > Applicants will self-certify, through their signature, that they meet all eligibility requirements. In the event it is determined that an awardee does not meet requirements, the scholarship can be revoked. From a privacy and protection standpoint, do not collect social security numbers of applicants. • Be less than 21 years of age. • Carry a minimum 2.7 GPA. • Be eligible to enroll and attend an institution of higher education or a vocational/technical school. • Disclose other scholarship programs that he/she has applied. • Plan to enroll at an accredited post-secondary education institution during the academic year following their graduation. • Complete and submit a scholarship application online and send required supporting materials and documentation to ISTS postmarked no later than January 20, 2016. • Apply for only one of the scholarships offered by the local RMHC Chapter. If a student is multi-racial, they must choose only one scholarship to apply. If a student completes more than one application, ISTS and the local RMHC Chapter will determine into which scholarship the application will fall. When possible, students with African American, Asian/Pacific-Islander or Hispanic/ Latino heritage will first be considered for the respective ethnic branded scholarship to preserve brand equity. • Be willing to provide additional verification of all information in the scholarship application, upon request. Additional eligibility requirements, by Scholarship, are: • RMHC/ASIA Scholarship — Applicant must have at least one parent of Asian/Pacific-Islander heritage; • RMHC/African American Future Achievers Scholarship — Applicant must have at least one parent of African American or Black Caribbean heritage; • RMHC/HACER Scholarship — Applicant must have at least one parent of Hispanic/Latino heritage; • RMHC Scholars Scholarship — All students may apply regardless of ethnic heritage. Note: Asian, African American and Hispanic/Latino students are welcome to apply for the RMHC Scholars Scholarship provided they have not applied for one of the other scholarships listed above. *Scholarships cannot be restricted to McDonald’s employees. However, McDonald’s employees who meet all requirements are eligible to apply. ©2015 RMHC RMHC U.S. Scholarship Program 5 INTRODUCTION to the RMHC U.S. SCHOLARSHIP PROGRAM continued SELECTION CRITERIA Participating Chapters select their respective scholarship recipients locally. To do so, local Chapters must convene diverse Education Committees comprised of RMHC representatives, educators, community leaders, McDonald’s owner/operators and others. This Committee reviews scholarship applications and makes a recommendation of winners to the local RMHC Chapter board based on an applicant’s: • Academic achievement as demonstrated through the applicant’s grade point average and standardized test scores. • Community involvement and leadership potential as demonstrated by the student’s recorded activities, work experience, personal statement and letters of recommendation. • Financial need as demonstrated through the student’s disclosure of family income and anticipated educational expenses. • Personal interview either in-person or by phone. Note: interviews are not required, but are highly recommended for application verification and to gain a greater understanding of a student’s potential for success. You can also consider adding the video functionality to your Chapter’s application process for applicants to upload and use as a tool to present more information about themselves. Some Chapters have implemented this in the past. You can contact the following Chapters for more information on offering this functionality: Atlanta RMHC, RMHC of New York Tri-State Area, RMHC of the Southwest, RMHC of Chicagoland and Northwest Indiana, RMHC of the Bay Area, RMHC of Eastern Iowa and Western Illinois, RMHC of Oklahoma City and RMHC of the Philadelphia Region. DID YOU KNOW? A 2.7 minimum GPA has now been added to eligibility criteria. In 2014/2015, applicants had an average 3.89 GPA which further reinforces the caliber of our applicants and impact of solicitation initiatives. ©2015 RMHC • Additional selection criteria may apply to ensure alignment with the local RMHC Chapter’s mission and strategic goals. For example, some RMHC Chapters require that applicants have had (or have a sibling that has had) a life-threatening illness/stayed at the Ronald McDonald House. These criteria, however, must be disclosed in all materials pertaining to the respective Chapter’s scholarships including documentation on public web sites and the IRS Form 990. Note: Having additional criteria, such as this one, could lower the number of eligible/complete applications for your program. This criteria could be considered when reviewing/scoring an applicant, but should not be a mandatory/required field. AWARDING SCHOLARSHIPS Local RMHC Chapter boards determine the amount of each scholarship based on Chapter budgets, funding priorities and Education Committee recommendations. Most local RMHC Chapters award a minimum of $1,000, although amounts may vary. In the most recent program year, many Chapters began offering single or multi-year scholarships, valued at $2,000 and up. Given the increasing cost of attending accredited universities and colleges, local RMHC Chapters are highly encouraged to award no less than $1,000 to make scholarships meaningful and impactful. • Scholarship funds may be used by the recipient to pursue any field of study at any accredited institution providing post-secondary education that provides full credit toward a bachelor’s or higher degree, or a program of training to produce gainful employment. Funds may only be used for undergraduate studies. Students must be enrolled as a full time student (a minimum of 12 credit hours per semester. 12 credit hours [4 courses] = 12 hours in class per week = 24 – 36 hours of study time per week) • Funds can be used for educational costs including tuition, fees, computers and/or other approved expenses incurred directly with the college/university. Funds may not be used for room and board or taxation may occur. RMHC U.S. Scholarship Program 6 INTRODUCTION to the RMHC U.S. SCHOLARSHIP PROGRAM continued • Scholarship funds will be disbursed directly to the school designated by the recipient once the local RMHC Chapter receives verification of enrollment. If the student disenrolls or postpones enrollment, funds must be returned to the local RMHC Chapter (and/or to RMHC Global if matching funds were used). Funds must also be returned to RMHC if the student’s scholarship award exceeds approved educational expenses. • Funds will be disbursed in the form of a check. • RMHC scholarship funds cannot be paid to individual recipients regardless of circumstances that may develop after their selection. ADDITIONAL REQUIREMENTS • Scholarship recipients must enroll and attend school during the academic year following their graduation, or in consecutive years at the college/university if a multi-year scholarship is awarded. Local Chapters may consider and approve exceptions to this requirement at their discretion, however, initial funding must still go to students who are going into their first year of college. > If you have an unusual circumstance or scenario, please contact Clara Carrier at (630) 209-7617 or Vicky Laws at (630) 623-6753 for guidance. • Multi-year scholarships may be awarded pending annual receipt of awardee transcripts to confirm enrollment and ensure strong academic performance. • A recipient’s failure to comply with any of the above requirements in a timely manner may result in forfeiture of the scholarship. SCHOLARSHIP APPLICATIONS Online applications for the RMHC U.S. Scholarship Program are created by RMHC Global based on Chapters’ feedback and ISTS recommendations and will be available for applicants no later than October 1, 2015 at https://aim.applyists.net/RMHC. ©2015 RMHC Because of the online process, paper applications will not be considered. In order to increase awareness of the RMHC U.S. Scholarship Program in schools, RMHC Global will be printing and mailing over-sized postcards to schools in identified counties, based on the information you provided in the enrollment form via RADAR. Counselors will be asked to display postcards on bulletin boards to alert students about the Program. In addition, RMHC Global will send an e-blast to counselors, based on database provided by third-party vendor, MDR. Remember, there are four individually-branded applications (RMHC/ASIA, RMHC/African American Future Achievers, RMHC/HACER and RMHC Scholars). All RMHC/HACER applications will also be eligible for selection for one of the five $100,000 national scholarships. Students may only apply for one scholarship, despite eligibility to apply for more than one. TIP: Although RMHC Global or RMHC Chapters will not be printing and distributing applications, local Chapters may print and distribute marketing materials to McDonald’s restaurants and other community locations on their own. In many markets, this is a tactic that increases the number of student applicants and heightens visibility for the Program. Note: All marketing materials have been created for your convenience. They are customized and can be downloaded from Fileshare, http://legacy.rmhc. org/fileshare/organizational-strengthening/programmanagement/scholarships/. TIP: Local Chapters can also work with McDonald’s to offer workshops at restaurants. At these events, RMHC representatives can provide assistance to students that want to apply online. Chapters should bring one or two computers to facilitate the application process. If scheduled in advance, ISTS could be available via chat to help with any questions regarding the application and the online process during the time of the workshop. RMHC U.S. Scholarship Program 7 New! RMHC U.S. SCHOLARSHIP PROGRAM TIMELINE This year’s application period will launch October 1, 2015 with a January 20, 2016 deadline. After several changes on deadline, the end of January will continue to be the timing for this important step of the process, moving forward. A few things RMHC Global will do to promote the program: July – August 2015 • The program information will be up-to-date on the major scholarship web sites; therefore, the deadline date will also be well promoted. July – September 2015 • ISTS will send weekly notifications/reminders to high school students applying, letting them know about the program and the deadline date. • ISTS will send an e-blast to all counselors from the 2014/ 2015 program to make sure they are aware of the program timeline as well. • RMHC revises/refurbishes Program’s manual & guidelines and all marketing materials for upload to Fileshare. • ISTS makes enhancements to the ISTS/RMHC U.S. Scholarship application and to the existing custom Share Point Folders for Chapters. Monday, August 3, 2015 • RMHC Global updates Scholarship Program enrollment information on RADAR. Friday, August 7, 2015 2015/2016 RMHC U.S. SCHOLARSHIP PROGRAM TIMELINE May – July 2015 • ISTS sends surveys to all incomplete applicants & RMHC participating Chapters to gain feedback from current RMHC U.S. Scholarship Program (application and overall program implementation.) • RMHC Global analyses responses, patterns, trends and prepares content to share with Chapters during webinar. Wednesday, July 29, 2015 • RMHC Global conducts the 2014/2015 Wrap-Up and 2015/2016 Kick-Off Scholarship Program webinar at 12:00 p.m. CST. • Deadline for Chapters to submit their matching funds request for the 2014/2015 program via RADAR. Friday, August 28, 2015 • RMHC Global sends communication informing the Chapters that the 2015/2016 Scholarship Program Manual and Guidelines and marketing materials are available on Fileshare. Friday, September 11, 2015 • Chapters formally notify RMHC Global of their intent to execute one or more of the four RMHC-branded scholarships through RADAR. This notification must be submitted after completing the ISTS Data Form online. Chapters are required to complete new fields. Chapters must update individual records for Scholarship managers and Organizational leaders in RADAR (enrollment form and individual staff records responsible for the implementation of your scholarship program.) Continued on next page ©2015 RMHC RMHC U.S. Scholarship Program 8 RMHC U.S. SCHOLARSHIP PROGRAM TIMELINE continued Friday, September 18, 2015 – Friday, October 9, 2015 Friday, February 26, 2016 • RMHC Global purchases mailing lists and prints postcards. • Deadline for Chapters to provide ISTS with Selection Committee information. Note: Applications for review/ score may be delayed, if this step is not completed on time by the Chapters. • RMHC Global distributes postcards to high schools (guidance counselors and college placement advisors) to announce Program and direct students to https://aim.applyists.net/RMHC to apply online. February 2016 Friday, September 18, 2015 – Friday, November 27, 2015 • ISTS cleans-up documents for Chapter selection process • ISTS enhances existing selection sites for Chapters, based on required information provided via the ISTS Data Form. • ISTS sends committee assignments to Chapters for approval • ISTS will set up follow up calls if necessary with each Chapter. • ISTS conducts webinars for committee members as long as these have been pre-scheduled and have an attendance of more than three people. Note: If you need additional assistance, please contact Elena directly to set up your personalized tutorial. Week of March 14, 2016 Thursday, October 1, 2015 • Students can apply online at https://aim.applyists.net/RMHC. December 2015 • ISTS/Chapters finalize enhancements to Selection Sites. January 2016 • RMHC Chapters finalized selection of judges. • ISTS answers any questions about existing online reports already available for Chapters to download directly from their Share Point sites. • ISTS completes screening, scoring and preliminary ranking, and electronically distributes scholarship applications to each local RMHC Chapter for review by its respective Education Committee. • ISTS confirms that applications are ready with RMHC Global. Monday, March 21, 2016 • Applications are ready for Chapters to begin the selection process via Share Point. • ISTS sends RMHC Global the top 50 applications for the RMHC/HACER National Scholarship. Continued on next page Wednesday, January 20, 2016 • DEADLINE for RMHC U.S. Scholarship Program applications. ©2015 RMHC RMHC U.S. Scholarship Program 9 RMHC U.S. SCHOLARSHIP PROGRAM TIMELINE continued March – June 2016 August 2016 • Local RMHC Chapter Education Committees review applications and select scholarship recipients. • Local RMHC Chapters submit request for RMHC matching funds via RADAR no later than August 12, 2016. Requests after this date will be denied. • Chapters notify scholarship recipients of their selection and request verification of college/university enrollment. • Chapters send thank-you letters to applicants not selected. • Chapters hold recognition events to present scholarship awards, and release appropriate publicity materials. • All students must be notified of status no later than June 17, 2016. • RMHC/HACER National Scholarship review and selection process continues May – July 2016 • RMHC/HACER National Scholarship recipients recommended by Committee and approved by RMHC Global Board of Trustees. Press announcements coordinated with respective local Chapters and McDonald’s agencies. • RMHC Global prepares and distributes matching funds to local Chapters. Please note RMHC Global will only release funds if the local Chapter is current with financial statements/Form 990/Quarterly Reports and Remittances to RMHC Global. However, local Chapters are still responsible for distributing total award amounts to educational institutions prior to start of awardee’s academic year. • Local RMHC Chapters receive matching funds by Electronic Funds Transfer and begin processing scholarship checks. • Local RMHC Chapters will write checks payable to the college/university not the student and will release them to the college/university upon receipt of verification of enrollment. Monday, May 16, 2016 • ISTS sends surveys to all incomplete applicants & RMHC participating Chapters to gain feedback from current RMHC U.S. Scholarship Program (application and overall program implementation.) Week of June 6, 2016 • ISTS meets with RMHC Global (Chicago) to evaluate current program and plan the following year’s one. ©2015 RMHC RMHC U.S. Scholarship Program 10 RMHC®/HACER® NATIONAL SCHOLARSHIPS FIVE RMHC/HACER NATIONAL SCHOLARSHIPS TO BE AWARDED Through the support of McDonald’s Hispanic owner/ operators, students of Hispanic/Latino descent (who also meet all other eligibility requirements) have a continued opportunity to apply for and benefit from additional RMHC/HACER Scholarship awards. These awards are called the “RMHC/HACER National Scholarships” and are awarded to five outstanding students selected from the national pool of RMHC/HACER applicants. Each scholarship totals $100,000 payable over 4 consecutive years of undergraduate education (up to $25,000 per year), provided the student can provide verification of enrollment each year at an accredited institution providing postsecondary education. These five (5) RMHC/HACER National Scholarships do not replace local RMHC Chapter participation in the RMHC/HACER Scholarship. Continuing this year, RMHC/HACER will be marketed to and applications will be accepted from students in all 50 States and the District of Columbia. This means that a student who meets all other eligibility criteria may apply regardless of whether their respective local RMHC Chapter is participating in the overall RMHC U.S. Scholarship Program. CRITERIA If a student resides in a county that IS covered by a participating local Chapter, then that student’s RMHC/ HACER application will automatically be considered for either the national scholarship or a locally-awarded scholarship. Because a student can only receive one (1) RMHC/HACER Scholarship, the local RMHC Chapters will be notified if a student in their geographic area is selected as one of the five (5) $100,000 RMHC/HACER National Scholarship winners. If they are not, they can be considered for selection as a local RMHC/ HACER Scholarship winner. • If a student resides in a county that is not covered by a participating local Chapter, then that student’s RMHC/ HACER application will go straight to ISTS and will only be considered for a RMHC/HACER National Scholarship. • The offering of the five RMHC/HACER National Scholarships will not require local RMHC Chapters to do additional marketing, review and/or processing of applications. All applications will continue to be processed by ISTS. As such, if the RMHC Chapter receives inquiries about the RMHC/HACER National Scholarships, they should defer inquiries to Jennifer Smith or Vicky Laws. • It is important to note that funding for these five Scholarships comes from a “restricted donation” to RMHC. Funds do not come from local RMHC Chapters. As such, local fundraising efforts and budgets are not impacted. Pictured above: Manuel Tejeda, 2015 RMHC HACER National Winner and Juliana Peña, 2015 RMHC HACER Winner 2015 RMHC/HACER National Scholarship Recipient Bryan Peacker and his family. Bryan will be attending Harvard. ©2015 RMHC RMHC U.S. Scholarship Program 11 ONLINE PROCESS ONLINE APPLICATION ONLINE REPORTS AT YOUR FINGERTIPS! Students must apply online for all four RMHC U.S. Scholarships. Paper applications will not be considered. It is important to note that an application is not complete until the student submits their online application, transcript, a 4-question essay, a letter of recommendation and their parent’s/guardian’s most recent Federal Form 1040 or, if unemployed, submit proof of unemployment, Federal or State Aid (Food Stamps, WIC, Welfare, SSI, etc.) Students can upload these documents during the online application process, or they can mail the documents directly to ISTS. Applicants need to follow the instructions within the application. Between January 1 and January 20, 2016, ISTS will send follow-up emails to students with incomplete applications to remind them of outstanding documents. However, it continues to be the student’s responsibility to insure their application is complete prior to the January 20, 2016 deadline. Reports are now available online through the Chapter’s SharePoint Portal at https://clients.applyists.net/RMHC. Please contact Elena Salorio if you do not remember your login information. The following reports are available for the 2015/2016 Scholarship Program: The online application link will be available on https://aim.applyists.net/RMHC beginning October 1, 2015. • Application Count: This report shows the started, submitted and completed applications by scholarship type. • Selection Data: This report allows to track the progress of the committee members and shows scores and comments they have entered. • NEW Applicant Contact Information: Pull applicants’ contact information anytime using this live data report. The report will include applicant information required to request matching funds through RADAR. • Print Application: Print finalists’ applications or all others. • Other: Chapters may contact Elena (in advance) with any other report needs. If students have difficulty applying online, please have them contact: ISTS Customer Care at [email protected] or via phone line, toll free 1 (855) 670-4787. “The online-only process was a time saver, a paper saver, a money saver and very smooth. Thanks for everything.” — PAM WHITAKER, Executive Director, RMHC of Denver ©2015 RMHC RMHC U.S. Scholarship Program 12 ONLINE PROCESS continued RMHC U.S. SCHOLARSHIP PROGRAM DIAGRAM 1. Qualifying Applicant 2. Applicant links to https://aim.applyists.net/RMHC 4. Applicant uploads required documents directly to application or mails documents to ISTS. 5. Applicant clicks “Submit” 9. ISTS cleans up documents. 3. Applicant fills in all required fields on application. 6. Online application verifies all required information as provided. 7. ISTS verifies uploaded documents. 8. Applicant can verify their application status and status of each required document online anytime. 10. ISTS creates unique accounts for all judges for each Chapter. ISTS assigns judges to each application per Chapter needs. Benefits: All judges can be logged in at the same time. Chapters no longer have to distribute applications to judges. 11. ISTS provides Chapters with scores from judges. ©2015 RMHC 12. ISTS stores the selection information/scores in a secure database allowing for future reporting to Chapters when needed. THE APPLICATION(S) • As in previous years, a further customizable welcome page that applicants must complete prior to beginning the application process will be implemented. This page will work as an additional filter to better screen those applicants who meet all eligible criteria. This page can be customized by each Chapter based on the scholarships it offers. ISTS will also add updated verbiage to the “Welcome Page” to make sure applicants are aware they are participating at a local level. Also included will be language strongly recommending applicants to complete the application process earlier than the week of January 20, 2016. • Applicants will have the capability to upload a video that describes who they are, why they are deserving of the scholarship and how they plan to apply their education to make a difference and give back. There will be a text field for applicants to enter the link to view their video online. This function is an optional field and can be removed for Chapters who do not want this option, but it is highly recommended. • A Facebook “Like” functionality. • A “Live Chat” to assist applicants with the application process, answer questions and provide tips. This year: • Chapters will also have the ability to implement the “opt-in” feature for the “financial need” information. > Chapters who choose to test this feature will give their applicants the ability to “opt-in” for consideration based on financial need. If a student does not optin for consideration based on “financial need,” the financial back-up documents are not required for their application to be considered complete. > Over the years, it has been found that many students stop filling out a scholarship application once they see “financial need” is part of the selection process, because they do not see themselves as qualifying, based on this requirement. RMHC U.S. Scholarship Program 13 ONLINE PROCESS continued > Most students think “financial need” means they have to be poor, but this is not necessarily the case. By giving students the opportunity to be considered for a scholarship not based on “financial need,” you could open your applicants’ universe and give your Chapter the ability to select a recipient based solely on academics, leadership and community achievements. • Based on feedback from the 2014/2015 ISTS Survey, this year, Chapters will implement the 4-question “Essay Page:” > The “Essay Page” will consist of breaking-up the essay into four shorter, more direct answers to specific questions, with a maximum word count of 100 words per response. > Most applicants wait until the last day to complete the application, because of the “Essay.” This approach may allow students to complete the “Essay” portion of the application at once. It may also offer judges a better story around the applicant’s background, career goals, community service and character or personal circumstances. > The four questions are: 1. What has most influenced your professional or career aspirations for the future? 2. Describe an influential person in your life, and how he/she has helped change your view of yourself and the world. You may use examples from your family life, community service or extracurricular activities. 3. Some believe that a person of character demonstrates the following six qualities: trustworthiness, respect, responsibility, fairness, caring, and citizenship. Pick one of these qualities, describe the value of this quality, and, most importantly, explain how you have exemplified this trait. 4. Describe a time when you were in a leadership position. What obstacles did you have to overcome? How did you overcome those obstacles to obtain your goal? • Based on feedback from the ISTS Survey, Chapters will have the same option for the “Recommendation” field: > The recommendation remains optional for all applicants applying for your Chapter’s scholarships, however the recommendation must be completed online using the “ISTS Recommendation Form.” > Feedback from several Selection Committees over the past few years has shown that “Recommendation Letters,” as they are currently submitted, are not very useful during the Selection Process and can make it more difficult for some applicants to complete their application. > These are all generic letters that are always positive, because students will not ask someone to write a recommendation letter if they will not say good things about themselves. > It has also been found that many of the letters are templates not personally written by each counselor or “We implemented the 4-question Essay this year and the answers were outstanding. All our judges loved them in comparison to the 500-word Essay.” — KAREN McEACHERN, Executive Director, RMHC of Eastern New England ©2015 RMHC RMHC U.S. Scholarship Program 14 ONLINE PROCESS continued referral. The truth is that many simply change the name of the student and the “he/she” terms within the letter. > Moving the “Recommendation” online and away from a generic template will allow ISTS to ask those recommending students to answer specific questions about the applicant’s leadership abilities, academics, and commitment to their community. > This also ensures that all recommendations are being scored fairly by answering the same questions. In the past, some Chapters have chosen not to review the “Recommendations” during the Selection Process because of the reasons mentioned above; now you will have the ability to make the “Recommendation” optional for your applicants as well. CHAPTER’S EXPERIENCE • Online benefits include: > Custom reports to track your judges progress. > Score information – including custom calculations if needed for selection. > Chapters do not have to take 1 – 2 weeks to distribute applications. ISTS will be electronically assigning judges based on each Chapter’s needs and those judges will have access to their applications the week of March 21, 2016. To view Share Point tutorial with general instructions/guidelines, go to https://www. youtube.com/watch?v=DcYd_HmHDpo. JUDGE’S EXPERIENCE • To give Chapters more control during the “Selection Process,” judges will be provided with a generic user name to login and score the applications. This will make it easier for Chapters to change who is scoring applications, should a judge no longer be available to do so. You can simply provide the generic login information to each judge, therefore avoiding the need for ISTS to redistribute the applications constantly. • This generic login approach also means: > ISTS no longer needs to know who your judges are (names, last names or emails) only how many judges you plan to have scoring your applications. > Chapters will have more time to determine their judges, without having to worry about subsequent changes in your rosters. > The only update Chapters need to provide to ISTS is if your total number of judges changes. > Judges will continue to have the ability to reset their own passwords when they have trouble logging in; now Chapters will have this ability as well. > ISTS can build additional functionality into the “Login Page” for judges and Chapters to reset their passwords in one step, without having to contact ISTS for assistance. For a demo on the Judge’s Experience, go to www.youtube.com/watch?v=WAzwvCClW-4. • ISTS will continue to set up each RMHC Chapter in its system as individual “Clients” of ISTS, which will allow for further customization of the Selection Site. > In order to customize your Chapter’s Selection Site online, based on your specific needs and program’s nuances, you must complete the ISTS Data Form accordingly. This form will be available via a link on the RADAR Scholarship Enrollment page and it’s due on September 11, 2015. If you have any questions about this form, please contact Elena Salorio at [email protected]. To see a tutorial on how to complete this form go to http://youtu.be/Z-kD9KTmj2Y. ©2015 RMHC RMHC U.S. Scholarship Program 15 RECOMMENDED SCORING GUIDELINES BACKGROUND The RMHC U.S. Scholarship Program is intended to support students who have a desire to pursue higher education and express a commitment to serve their community. These students have varying academic qualifications, financial need, and leadership attributes. Similarly, applicants for RMHC scholarships represent diverse social, economic, and educational backgrounds within their communities. The common thread among them, however, is the relentless desire to achieve. They see education as a vehicle to take them to their destination. In an effort to both recognize students’ achievements from an academic and community-oriented perspective, we also want to be aware of their need for support financially. With this in mind, and using information from outside experts, we have designed a set of recommended scoring guidelines that you can use locally to award RMHC U.S. Scholarships by conducting a balanced examination of students’ qualifications in each of the following three areas: • Academic achievement • Leadership/Community service/ Recommendations of others WHEN SCORING APPLICANTS, KEEP IN MIND THE FOLLOWING BEST PRACTICES: • Each applicant should be reviewed and scored at least two times. • Committee members should review no more than 10-20 applications in order to keep process objective and fair to all applicants. • Academic Index (AI) and Estimated Family Contribution (EFC) scores provided by ISTS should be used as a guide only. • Give your committee members a reasonable, but deliberate deadline. You can send them weekly reminders, but hold them accountable for completing the process on time. Have a back-up plan with two or three people that could help if an existing judge declines or delays the process. • Schedule enough time for your committee members to complete their scoring and your final selection meetings and/or recognition events/ announcements. • When you need something from ISTS, expect to obtain a response from ISTS within 1-2 days. Email is the preferred method of communication. ©2015 RMHC • Financial need This formula enables local programs to recognize and equally reward achievement, potential, commitment, and need. The proposed guidelines incorporate the Preliminary Ranking Score and Expected Family Contribution information that International Scholarship and Tuition Services (ISTS) prepares for each program. They are key elements of our recommended scoring system. Education advisory committees are encouraged to use this scoring system to judge applications and select scholarship recipients. ABOUT THE ACADEMIC INDEX (AI) AND THE ESTIMATED FAMILY CONTRIBUTION (EFC) INDEX ISTS provides scores to rank applicants based on their academics and financial need. These scores are not meant to be the only criteria used to selecting the scholarship recipients. However, these are commonly used for other organizations that offer financial aid to students through scholarships. Here is an explanation of the two terms: Academic Index (AI) Academic Index is a proprietary calculation ISTS uses to rank students academically on one scale. The calculation takes into consideration each student’s GPA Scale, Class RMHC U.S. Scholarship Program 16 RECOMMENDED SCORING GUIDELINES continued Rank/Size (if available), and test scores. When both ACT and SAT scores are provided, the calculation will automatically take the higher of the two scores. The total possible AI score is 260. AI does not take into consideration the type of courses taken, course load, or difficulty of courses taken. When scoring academics you should take these other elements into consideration. Estimated Family Contribution (EFC) Estimated Family Contribution is a calculation using Federal charts and guidelines that provide an approximate amount that the family should be able to contribute to the student’s college costs for the following academic year. The calculation takes into consideration the: • Federal Adjusted Gross Income (AGI) • Number of people in the household • Number of people in the household attending college in the fall. An EFC score of $0 would be considered high financial need. Scores between $5,000 – $10,000 would be considered moderate financial need. EFC scores above $10,000 would be considered lower financial need. Keep in mind that the financial need of the student will fluctuate based on the college/university they plan to attend. For example, an EFC score of $10,000 for a student wanting to attend a state school or community college would actually be low financial need, while a student planning to attend a private college/ university would have high financial need. There are many aspects you need to consider with financial need. The EFC score is a guide to help you during the selection process. SCORING The information below describes how you can interpret the information provided by ISTS to determine the academic achievement and financial need scores: Preliminary Ranking Score/Academic Achievement The score in the top left-hand corner of the application can be interpreted to mean the following: ©2015 RMHC • Scores between 235 and the maximum of 259 or 261 are Outstanding students. (Consider awarding students in this category between 25 – 30 points.) • Scores between 210 and 234 are Excellent, but not outstanding students. (Consider awarding students in this category between 20 – 25 points.) • Scores between 185 and 209 are Above-average students. (Consider awarding students in this category between 15 – 20 points.) • Scores between 160 and 184 are Average students. (Consider awarding students in this category between 10 – 15 points.) ISTS’s Preliminary Ranking Score Formula The PR Score is derived from the following formula. 1. The class rank* is expressed as a percentile. (1 out of 100 = 99 percentile) 2.The percentile is added to one of the following: the ACT Composite Score multiplied by 4.5 or the first two numbers of the SAT Verbal and the SAT Math (whichever is higher.) The highest possible score is 261, which is the highest ACT score of 36 times 4.5 (162) plus 99. If the SAT is used, the highest possible score is 259 (80 + 80 + 99). The highest possible percentile is 99. Examples: 1. A student ranks fifth in a class of 100 (95 percentile) and has an SAT Verbal of 650 and an SAT Math of 650. The formula: 95 + 65 + 65 = 225 2.A student ranks fifth in a class of 100 (95 percentile) and has an ACT of 29. The formula: 95 + (29 x 4.5) = 225 *Note: We recognize that many high schools are no longer ranking their students. In reviewing each application and high school transcript, ISTS will estimate a class rank for those students who were not provided one by their high school. This estimated rank will be based on the student’s GPA and/or the grades provided on the transcript. RMHC U.S. Scholarship Program 17 RECOMMENDED SCORING GUIDELINES continued ACADEMIC ACHIEVEMENT (30 points) 2015/2016 RMHC Sch Please evaluate the applicant’s academic achievement for each of the following criteria on a scale of 1 – 10. olarship Program Student’s name: ______ Types of Courses Taken Is the applicant taking challenging courses that are on point with his/her grade level? Is the applicant taking honors or AP courses? 1 – 10 (one being lowest and 10 being highest) Evaluator’s name: _____ ____________________ ____________________ ACADEMIC ACHIEVEMEN Sheet ____________ ____________________ T (1-‐30 POINTS) __ • • • Trend in grades (1-‐10 p oints) Type of courses Taken ( 1-‐10 points) Course load (1-‐10 points) EXTRACURRICULAR ACTIVIT IES/SERVICE (1-‐20 POINTS ) • Community involvemen t thus far (1-‐10 points) • Extracurricular activiti es (1-‐10 points) FINANCIAL NEED (1-‐10 POINTS) ______________ ______________ ______________ ______________ ______________ • Estimated Family Contrib ution (EFC) which is the amount the family can c student's education (1-‐5 ontribute per year to that points) • Unique personal or financial circumstances (1-‐5) PERSONAL STATEMENT – 4 QUESTIONS (1-‐30 P OINTS) • Four (4) individual Essay scores/questions: Trend in Grades Has the applicant maintained consistent grades? Has there been a noticeable improvement or drop off in grades? Consider the applicant’s G.P.A., class rank, and other information provided on the transcript. 1 – 10 ______________ ______________ ® ® ® ® Course Load How well does the applicant balance his/her course load? 1 – 10 Essay question 1 (1-‐5) Essay question 2 (1-‐5) Essay question 3 (1-‐5) Essay question 4 (1-‐5) Spelling/Grammar (1-‐10) • RECOMMENDATION (1-‐10 • If keeping the “Recom ______________ ______________ ______________ ______________ ______________ POINTS) mendation” as required: 1 – 10 • If the “Recommendation” ______________ is optional, use a 0 for recommendation and m the “Extracurricular Activiti ove the 10 points into es/Service Section” In addition to the recom mendation points, please use the scoring below t applicant, based on the o score the overall charac information you have s ter of the een within their applica tion and through the recom mendations. EXTRACURRICULAR ACTIVITIES/SERVICE (20 points) Please evaluate the applicant’s personal statement for each of the following criteria on a scale of 1 – 10. Note: If the “Recommendation” is not required, each category would be up to 15 points for a total of 30 possible points for this section. Application Evaluation ____________________ SUB-‐TOTAL SCORE (100 points maximum): DISCRETIONARY POINTS (1-‐10 POINTS ) In addition to the previou Discretionary points are s points (above) to award student qualities such as perseverance, o helping others in the future, vercoming great odds, s individuality, unusual skills, incerity, unselfishness, i creativity, as well as other representative of RMHC/H ndication of factors that would make ACER. These points are intended for the purpose a candidate a good are also used to reward of distinguishing between special qualities not addresse c andida tes in the event of a tie. They d in other evaluation criteria . Please provide a brief e xplanation for inclusion TOTAL SCORE (110 point ______________ of discretionary points: s maximum): Community Service Is the applicant currently involved in community service projects? 1 – 10 (one being lowest and 10 being highest) Extracurricular Activities Is the applicant currently involved in extracurricular activities? 1 – 10 PROPOSED SCORING FORMULA: 110 Point System Academic Achievement Extracurricular Activities/Service Essay Page (Four Questions) Financial Need Recommendation Form (optional) Judges’ Discretionary (in addition to previous points) 1 – 30 points 1 – 20 points 1 – 30 points 1 – 10 points 1 – 10 points 1 – 10 points ©2015 RMHC RMHC U.S. Scholarship Program 18 RECOMMENDED SCORING GUIDELINES continued PERSONAL STATEMENT/ESSAYS (30 points) RECOMMENDATION FORM (10 points) Evaluate the applicant’s personal “Essay Page” for each of the following criteria. • If keeping the “Recommendation” as required: 1 – 10 • Short Answer 1 Has the applicant clearly answered question 1? 1 – 5 (one being lowest and 5 being highest) • Short Answer 2 Has the applicant clearly answered question 2? 1 – 5 • Short Answer 3 Has the applicant clearly answered question 3? 1 – 5 • Short Answer 4 Has the applicant clearly answered question 4? 1 – 5 •Spelling/Grammar Has the applicant provided short essays free of spelling and grammar mistakes? 1 – 10 FINANCIAL NEED (10 points) Please evaluate the applicant’s financial need on a scale of 1 – 10. Unique Circumstances Does the applicant have any unique personal or financial circumstance that deserves consideration? 1 – 10 Note: This will apply for all applicants. Even if they “opt out” of the “financial need” section, they will still be asked to provide any information the Selection Committee should consider appropriate. • If the “Recommendation” is optional, use a 0 for recommendation and move the 10 points into the “Extracurricular Activities/Service Section” ADDITIONAL DISCRETIONARY POINTS (10 points) Special Circumstances Does the applicant exhibit unique qualities such as perseverance, overcoming great odds, sincerity, unselfishness, and desire to help others, individuality, unusual skills, creativity, as well as other factors that would make a candidate a good recipient of an RMHC U.S. Scholarship? 1 – 10 (one being the lowest and 10 being the highest) “The online process streamlined everything for us. We have a very small staff and using technology this way made our Scholarship Program more manageable. It’s one of those things that once you get used to using it you wonder how you ever did without it.” — BETTS MURDISON, M.ED., President & CEO, Ronald McDonald House Charities of Augusta, Inc. ©2015 RMHC RMHC U.S. Scholarship Program 19 HOW TO EXECUTE an RMHC U.S. SCHOLARSHIP PROGRAM GETTING STARTED There are 12 basic steps a local RMHC Chapter must follow to establish and execute the RMHC U.S. Scholarship Program. The content of these steps is a critical component of your scholarship procedures/protocols or formal local program guidelines/criteria. STEP 1: DEVELOP A BLUEPRINT Once a local RMHC Chapter has made the commitment to establish or continue the RMHC U.S. Scholarship Program, a blueprint should be developed. The blueprint must be formalized in writing and includes program goals and objectives, strategies, a fundraising plan and a program budget. The first consideration must be to determine which of the four Scholarships the Chapter will offer (i.e. RMHC/ ASIA, RMHC/African American Future Achievers, RMHC/ HACER and/or RMHC Scholars). In preparing the budget, consideration should be given to the need for collateral materials, publicity activities, a scholarship presentation event, and other activities and materials designed to create awareness and visibility for the Program. It is important to note that the marketing and publicity for the Scholarship Program is the responsibility of the local RMHC Chapter. If Chapters wish to maintain/ increase the number of scholarship applications, marketing/PR is critical. TIP: In markets where local RMHC Chapters enjoy a working partnership with McDonald’s owner/operators, utilizing their local advertising and/or public relations agency relationships can be a tremendous benefit. For legal purposes, the number and amount of scholarships to be awarded, as well as the process to be used for selection, must be determined in advance by the local RMHC Chapter Board and documented each year in the minutes from the Chapter’s Board meeting. This information is also required to be submitted to RMHC Global. It is also critical that all key stakeholders (members ©2015 RMHC of the Education Committee, McDonald’s owner/operators, community leaders, etc.) understand the process. Matching funds from RMHC Global will not be released without this documentation. Matching funds from RMHC Global will continue to be distributed in one lump sum, rather than divided among the four Scholarships (provided that Chapters minimally offer the RMHC Scholars Scholarship). Local RMHC Chapters will continue to have the flexibility to divide the funds as their Board deems reasonable and appropriate. Decisions will continue to be influenced by local Chapter Education Committees comprised of a diverse group of community leaders, educators, RMHC staff/board members and McDonald’s owner/operators. While their support is essential, for legal and tax purposes these Committees may not be comprised solely of McDonald’s owner/operators. Local RMHC Chapters are responsible for raising and allocating all funds received for the RMHC U.S. Scholarship Program. The RMHC U.S. Scholarship Program must operate at all times as a program of the local RMHC Chapter. The individual Scholarships (RMHC/ ASIA, RMHC/African American Future Achievers, RMHC/ HACER and RMHC Scholars) do not have non-profit/501(c) (3) status and are trademarks that are owned by McDonald’s Corporation/Ronald McDonald House Charities. All fundraising on behalf of the Scholarship Program must be done under the name of the local RMHC Chapter and restricted for support of scholarships. Individual, business and foundation donors may restrict a donation to a particular ethnic group or Scholarship (i.e. RMHC/ASIA, RMHC/African American Future Achievers, RMHC/HACER or RMHC Scholars), but no donor may restrict their donation to any particular individual or require attendance at a particular college or university. Additionally, if donations are restricted and the Program limits awards to those restrictions, public disclosure is required. As always, if donors make restrictions and the Chapter elects to accept the restrictions, these RMHC U.S. Scholarship Program 20 HOW TO EXECUTE an RMHC U.S. SCHOLARSHIP PROGRAM continued restrictions must be honored by the local RMHC Chapter. At the same time, funds raised specifically for, and restricted to, scholarships may not be used by the local RMHC Chapters for any other purpose. Funds must also be used for the year in which they are designated. If you have a question about accepting any type of restricted donation and its handling, please call Stacey Bifero, (630) 623-3700, at RMHC Global. STEP 2: SUBMIT PROGRAM PARTICIPATION NOTIFICATION FORMS To initiate the RMHC U.S. Scholarship Program and receive matching funds, a local Chapter must submit formal notice to the Global office in Oak Brook. Participating Chapters must complete the U.S. Scholarship Participation Form in the Scholarship module in RADAR. RMHC Global requires Chapters to upload “U.S. Scholarship Program Selection Criteria” to RADAR at the same time the Participation Form is completed. These protocols must include the Chapter’s fundraising and selection procedures, as well as the names and affiliations of all members of the Education Committee. For questions about how to enroll via RADAR, please contact Vicky Laws at [email protected]. Deadline for enrollment in the 2015/2016 Program is September 11, 2015 ©2015 RMHC STEP 3: FORM AN EDUCATION COMMITTEE A local RMHC Chapter must form an Education Committee (also known as a Scholarship Selection Committee) to provide guidance and support for the successful implementation of its RMHC U.S. Scholarship Program. Other functions of the committee may include reviewing scholarship applications and selecting the winners (with final approval from the Board of the local RMHC Chapter), and supporting efforts to raise funds, gain visibility and recognition for the program. The Education Committee must include members of the Board of the local RMHC Chapter and may consist of as many members as deemed appropriate. Committee members should have diverse ethnic and professional backgrounds, and may not be comprised solely of McDonald’s owner/operators. Some local RMHC Chapters choose to have more than one Education Committee, each of which focuses on one particular Scholarship (RMHC/ASIA, RMHC/African American Future Achievers, RMHC/HACER and RMHC Scholars). However, these Committees are still only responsible for application review and providing a listing of recommended winners to the local RMHC Board. The local RMHC Board makes the final awardee decisions based on these recommendations. Note that the names and affiliations of the Education Committee members must be submitted to RMHC Global as part of the Program Participation form. Committee members, their affiliations, and relationship to any of the scholarship applicants and recipients, must also be disclosed on the IRS Form 990. Refer to IRS Requirements on page 31 in this manual. Once the Education Committee is formed, members should be given an overall orientation to RMHC and the Scholarship Program. Leadership of the committee may be appointed or selected, including designating a member as the chairperson of the local RMHC U.S. Scholarship Program. The committee should meet periodically to review and provide support for the program and its operation, and should report its activities to the Board of the local RMHC Chapter on a regular basis for ongoing feedback and approval. RMHC U.S. Scholarship Program 21 HOW TO EXECUTE an RMHC U.S. SCHOLARSHIP PROGRAM continued STEP 4: ESTABLISH SCHOLARSHIP SELECTION CRITERIA With guidance from RMHC Global, the Board of the local Chapter, and other local education professionals, local Education Committees also have the opportunity to define the criteria to be used for the selection of scholarship recipients. In order to access administrative support from RMHC Global, a minimum of one scholarship award must be given under the RMHC Scholars Scholarship to a student without regard to race, color, creed, religion, sexual orientation, gender, disability or national origin. To comply with IRS regulations, the scholarship criteria must be fully documented and approved by the local RMHC Chapter Board before the selection process begins. The selection criteria must be reported to the IRS in the local Chapter’s annual tax filing (Form 990, Schedule I) which is available for public inspection. This particularly applies if a Chapter chooses to restrict any or all awards to a specific minority/ethnic group. The spirit of RMHC U.S. Scholarship Program suggests that the ideal scholarship selection criteria combine various elements including academic achievement, financial need, community involvement, and recommendations from others. All selection procedures and criteria must be documented formally in writing through Education Committee Protocols. In order to give local Chapters and respective Education Committees a better understanding of an applicant’s leadership potential, all applications include a comprehensive Community Involvement section. Committees will have contact information for a reference regarding each applicant’s Community Involvement in case verification is needed or desired. TIP: Based upon individual market needs and characteristics, some Chapters weight the various elements in determining their final selections (i.e., academic achievement 50%, financial need 25%, community involvement 15%, recommendations from others 10%). Many Chapters also conduct phone or in-person interviews to further personalize the selection process. ©2015 RMHC STEP 5: LAUNCH AND PUBLICIZE THE PROGRAM To effectively publicize the program, the local RMHC Chapter should develop a plan. The most successful results have been achieved by working in collaboration with a local public relations agency. News releases announcing the creation of the program and the availability of scholarship applications should be distributed to all appropriate media, with a focus on media that serves the designated community and ethnic group. RMHC Global creates and distributes postcards promoting the Scholarships. However, the majority of the local marketing/ PR efforts are led by the local RMHC Chapter to achieve maximum effectiveness. Local programs may develop fliers, tray liners and brochures that may be distributed to schools, community youth centers, and at McDonald’s restaurants. All publicity activities should be reviewed and approved by the Board of the local RMHC Chapter, and all publicity materials must be submitted to RMHC Global for review and approval before production and distribution. Please allow a minimum of five (5) business days for RMHC Global and legal review. All submissions should be directed to Clara Carrier at [email protected] and Vicky Laws at [email protected]. STEP 6: PLAN AND EXECUTE FUNDRAISING ACTIVITIES As with all other programs of the local RMHC Chapters, fundraising is essential for the continued success of the RMHC U.S. Scholarship Program. Successful local fundraising establishes a consistent base of support for the program and determines the number and amount of the scholarships to be awarded. Fundraising events also serve to generate publicity and support for the local Chapters and the program as a whole. Fundraising activities for a local Chapter’s RMHC U.S. Scholarship Program should be coordinated with all other fundraising efforts. All funds for scholarships must be raised and awarded in the name of the local RMHC RMHC U.S. Scholarship Program 22 HOW TO EXECUTE an RMHC U.S. SCHOLARSHIP PROGRAM continued Chapter, including locally raised funds, contributions, and matching funds. Individual, business and foundation donors may restrict a donation to your Scholarship Program in general or to RMHC/HACER, RMHC/African American Future Achievers, RMHC/ASIA or RMHC Scholars, but no donor may restrict their donation to any particular individual or require attendance at a particular college or university. As always, if donors make restrictions, these restrictions must be honored by the local RMHC Chapter. It is important to note that funds raised or contributed for RMHC U.S. Scholarships can only be used for Scholarships and cannot be used to cover other programs associated with the local RMHC Chapter. Funds to cover administration, publicity, and other programs costs may be raised or solicited as support for the local Chapter’s RMHC U.S. Scholarship Program. Donors and contributors should be advised that they are supporting all aspects of the program’s operation, including its administration. If a local Chapter continues to limit awards to a specific ethnic group or groups, they will need to publicly disclose this information during the application and selection process. TIP: One way to increase your local scholarship funds is through partnership efforts with McDonald’s restaurants and/or the owner/operator community. These can range from support by an entire market’s McDonald’s Co-op to individual owner/operator advocacy groups, such as the Asian McDonald’s Operator Association, Black McDonald’s Operator Association, McDonald’s Hispanic Operator Association and Women’s Operator Network. Consider offering a “Fundraising Tip Sheet” for distribution to groups or organizations working to help you raise money for specific Programs. Matching funds from RMHC Global will continue to be distributed in one lump sum, rather than divided among the four Scholarships (provided that Chapters minimally offer the RMHC Scholars Scholarship). Local RMHC Chapters will have the flexibility to divide the funds as their Boards deem reasonable and appropriate. Decisions will continue ©2015 RMHC to be influenced by local Chapter Education Committees comprised of a diverse group of community leaders, RMHC staff/board members and McDonald’s owner/operators. Matching funds may only be used in the year they are given. RMHC Global’s financial support (comprised of administrative support and matching funds) of RMHC/ ASIA, RMHC/African American Future Achievers, RMHC/ HACER and RMHC Scholars has not and will not change. Local RMHC Chapters will continue to have the flexibility to raise funds in the manner in which they are accustomed, understanding that there may be annual fluctuations in contributions/awards based on market conditions, donor restrictions, etc. Many local RMHC Chapters award scholarships totaling more than the RMHC Global match. That is to say, if a market wishes to award more scholarships, the local RMHC Chapter is responsible for raising additional funds in their own community through the support of the McDonald’s owner/operators and other supporters. STEP 7: CONTINUE TO GENERATE PUBLICITY AND CREATE AWARENESS To ensure the public’s awareness and recognition of the local Chapter’s Scholarship Program and generate scholarship applications, a year-round media outreach campaign may be developed and implemented. Local RMHC Chapters should tap into local print, radio, and television contacts and resources to generate publicity for the program throughout the year (best through a public relations and/or advertising partner). Efforts should be directed at building awareness and excitement for the Scholarship Program and its supporters and the local Chapter’s other initiatives. STEP 8: SELECT SCHOLARSHIP RECIPIENTS During the application period, scholarship applications are available on https://aim.applyists.net/RMHC, and in other key locations (such as McDonald’s restaurants, based upon conversations and relationships with your local owner/ operator group) if local Chapters choose to print marketing RMHC U.S. Scholarship Program 23 HOW TO EXECUTE an RMHC U.S. SCHOLARSHIP PROGRAM continued materials. The application postmark deadline is January 20, 2016, and the online application deadline is 11:59 p.m. EST that same day. These deadlines will not be extended. (This deadline does not apply to local Chapters who conduct their own scholarship application distribution and collection initiatives. They may adjust the deadline to best suit their local Chapter needs.) Unless you are conducting a customized program locally and will be taking receipt of applications from students directly, all nationally-distributed applications will be sent by applicants to International Scholarship and Tuition Services (ISTS) in Nashville, TN. ISTS is a private scholarship management firm hired by RMHC Global to support implementation of the programs. ISTS receives all applications, conducts an initial review, scores all applications and sends an .ftp site link and password to local Chapters to access corresponding applications. To ensure the integrity of the program, ISTS will upload only complete applications that include all of the information and documentation requested. Local Chapters will access applications via a secured .ftp site where sensitive data is stored behind a certified secured firewall. Chapters will only have access to applications for their respective geography and each application will be presented in a comprehensive .pdf format in a unique folder. ISTS will schedule instructional webinars over a two week period prior to February 2016 to ensure Chapter understanding of site navigational tools and features. TIP: Selection protocols, including local RMHC Chapter scoring methods, must be documented in writing and approved by the local RMHC Chapter Board of Directors. Upon receipt of the applications, local Education Committees convene to review them, validate contents and select the appropriate number of scholarship recipients. The Board of the local Chapter is required to approve and document the Committee’s selections. ©2015 RMHC TIP: For local Chapters with very high volumes of applications and/or which implement all four Scholarships—or both, utilizing a data entry company to catalog all applications is an efficient option. This type of service organization can also duplicate the applications for ease of reading by multiple judges. This is both a timeand labor-saving tactic. STEP 9: NOTIFY AND PUBLICIZE RMHC U.S. SCHOLARSHIP RECIPIENTS Once the Board of the local RMHC Chapter has ratified the Education Committee’s selections, scholarship recipients must be notified in writing by local Chapter representatives as quickly as practical after their selection and no later than June 17, 2016. Scholarship recipients must also be reminded that they are required to submit verification of enrollment before scholarship funds can be sent to their school. For your convenience, notification letter templates are available on Fileshare, http://legacy.rmhc. org/fileshare/organizational-strengthening/programmanagement/scholarships/. Note: In addition to notifying the winners, local Chapters are required to send notices to applicants not selected. This step is a timely and important one, as RMHC Global receives a tremendous number of calls from applicants throughout the country who were not notified about individual Chapter decisions. TIP: Work with your public relations agency (if there is an existing relationship) to announce and publicly recognize scholarship recipients, the members of the Education Committee, and all program partners and supporters. TIP: Where no public relations agency relationship exists already, consider asking for a pro bono contribution from a local organization in your market. Two resources for finding and selecting an agency are the industry membership organizations like PRSA and Council of PR Firms. RMHC U.S. Scholarship Program 24 HOW TO EXECUTE an RMHC U.S. SCHOLARSHIP PROGRAM continued STEP 10: RECOGNIZE RMHC U.S. SCHOLARSHIP RECIPIENTS Scholarship presentation events are high-profile opportunities to recognize the recipients and generate publicity for the local RMHC Chapter and all of its program partners. Recognition events are also great opportunities to invite educators, community leaders, elected officials, and others to publicly show their support for the local RMHC Chapter’s scholarship efforts. Just as importantly, recognition ceremonies give the local Chapter, members of the Education Committee, and program supporters the opportunity to meet and interact with scholarship recipients and their families. Many recognition events include a local celebrity emcee as well as prominent community members and past scholarship recipients as speakers. Recognition events may be luncheons, dinners, receptions or special ceremonies. These events are typically held at hotels, universities, high schools, Ronald McDonald Houses or other community venues and are sponsored by the local RMHC Chapter, the co-op and/or McDonald’s owner/operators. TIP: Consider presenting each scholarship recipient with a gift such as picture frame, an engraved leather portfolio that they may use at school, an Arch Card, or a gift card for a retail outlet. TIP: Many Chapters choose to host recognition events in late May or early June, prior to the end of the school year. TIP: Some RMHC Chapters host a single recognition event to recognize all winners while others host separate events based on scholarship type. Single events offer an opportunity to honor a broader—and more diverse—number of students and also can be a more cost-efficient way to culminate a local program. Multiple recognition events can be beneficial to further build brand awareness and equity and/or if a donor wishes to underwrite an event for a particular branded Scholarship (i.e. RMHC/ASIA, RMHC/ African American Future Achievers, RMHC/HACER or RMHC Scholars). Regardless of the type of event(s) that is held, the local RMHC Chapter Board must approve it’s format and content. “Our McDonald’s Co-op pays for our ceremony. Since there is significant cost and time/effort involved with organizing separate events, it was decided several years ago that the events would be combined. It is also much more powerful in terms of the number of students and the type of speaker we can justify with the larger group.” — VINCE BRYSON, Chief Executive Officer, Ronald McDonald House Charities of Southern California ©2015 RMHC RMHC U.S. Scholarship Program 25 HOW TO EXECUTE an RMHC U.S. SCHOLARSHIP PROGRAM continued STEP 11: CONSIDER FINANCIAL IMPLICATIONS A local RMHC Chapter determines the amount of scholarships it will award each program year based on the dollars it raises and/or receives from donors, including community organizations or businesses which may be interested in supporting this type of program. While donations may come from local colleges/universities, there can be no restrictions to these donations that limit donated funds only for students attending their respective schools. Likewise, donations received from other individuals or corporations can be restricted to a particular Scholarship but not designated to particular students or educational institutions. No students may be forced to attend a select college/ university in order to receive an RMHC U.S. Scholarship. RMHC Global Matching Funds In order to access RMHC Global funds, a Chapter must offer at least one general market scholarship through the RMHC Scholars Scholarship. General Market refers to a student that has been selected without regard to race, color, creed, religion, sexual orientation, gender, disability or national origin. Matching funds from RMHC Global will continue to be distributed in one lump sum, rather than divided among the four Scholarships (provided that Chapters minimally offer the RMHC Scholars Scholarship). Local RMHC Chapters will have the flexibility to divide the funds as their Boards deem reasonable and appropriate. Decisions will continue to be influenced by local Chapter Education Committees comprised of a diverse group of community leaders, RMHC staff/board members and McDonald’s owner/operators. Local RMHC Chapters are eligible to receive a match that is reflective of the Chapter market size and population distribution. This match will be a minimum of $3,000. These funds can only be used for scholarship awards, and cannot be used to cover local Chapter program administrative costs. Matching funds must be used in the year in which they are awarded. If offering multi-year scholarships, local Chapters ©2015 RMHC must budget accordingly for subsequent years and may not retain funds for future payouts. TIP: For a specific figure for your Chapter, please email Vicky Laws at [email protected] or contact your RMHC Global Field Team Leader. Issuing Scholarship Checks Local RMHC Chapters will submit their request for RMHC matching funds no later than August 12, 2016, via RADAR. A complete list of the names, addresses, ethnicity, scholarship name and intended school for all scholarship recipients will be part of the request for matching funds. You will also be required to note whether the applicant, or an immediate family member of the applicant is a McDonald’s employee. Upon receipt of this information, RMHC Global will issue funds via electronic funds transfer (EFT) for the appropriate matching amounts to local RMHC Chapters within six weeks. Remember, local Chapters must be current with financial statements/U.S. Form 990/quarterly reports in order to receive matching funds from RMHC Global. Local RMHC Chapters are responsible for issuing scholarship checks for the total amount of the scholarship prior to the start of an awardee’s academic year. Checks are to be made only to the college or university the student will be attending, not to the student. In addition, local Chapters should be sending the check directly to the college or university, not to the student. In other words, the student should never have the check in their possession. All matching funds from RMHC Global will be sent to the local RMHC Chapter—no other outside parties. Local RMHC Chapters and their Boards are responsible for ensuring that scholarship funds are sent to all recipients’ college or university on a timely basis. Awards may not be withheld from students pending receipt of matching funds from RMHC Global. RMHC U.S. Scholarship Program 26 HOW TO EXECUTE an RMHC U.S. SCHOLARSHIP PROGRAM continued STEP 12: EVALUATE, REPORT, PLAN AND BENCHMARK Upon completion of the scholarship year, staff and Board members of the local Chapter and members of the Education Committee should meet to conduct a full review and evaluation of the program and to begin planning for the next year. RMHC Global will require that local RMHC Chapters track enrollment, education performance and graduation status of scholarship awardees. This tracking process will be relatively simple when offering multi-year scholarships by requesting annual transcripts from awardees and will certainly help RMHC realize a return on its investment both locally and nationally. Local RMHC Chapters must include a report of their scholarship activities on their annual tax reports. The scholarship(s) should be listed on IRS Form 990 as an entirely separate program (see IRS Requirements on page 31 in this manual for more details and a sample of the information which must be included in your IRS Form 990). TIP: When local McDonald’s owner/operators are partners in these Scholarships, providing recaps at their meetings are powerful tools for reinforcing the relationship and demonstrating the value of community involvement. Also consider inviting a member of the local McDonald’s co-op to your Chapter meetings to enable a reciprocal acknowledgement if the co-op played an integral role in the execution of the Scholarship. In addition to planning and executing their own programs, local Chapters also have the opportunity to provide input for the continued growth and overall success of this program. HOW TO REQUEST MATCHING FUNDS VIA RADAR To review the step-by-step process on how to request matching funds from RMHC Global, please reference page 178, under “The Scholarship Awarded” section, of the RADAR User Guide 2nd Edition. This guide can be downloaded from Fileshare at: http://legacy.rmhc.org/ assets/Uploads/11.15-radar-guide-PAGES-lo-res2.pdf Local RMHC Chapters are encouraged to provide information about their program’s success and challenges to RMHC Global. RMHC Global in turn will share this information with other local programs and key stakeholders. “The on-line review really streamlined the application review process for our Scholarship committee. Everyone was able to review, score and submit the applications in their own time and when we came together as a group for the final recommendations, the resulting master ranking greatly facilitated our decision making process. We give it an A!” — KATHY KEISER, Executive Director, Ronald McDonald House Charities – Bismarck, ND ©2015 RMHC RMHC U.S. Scholarship Program 27 PROGRAM PARTNERS’ ROLES and RESPONSIBILITIES Local RMHC Chapters and their scholarship program partners are at the heart of the RMHC U.S. Scholarship Program. Key supporters include members of the McDonald’s family. Many local RMHC U.S. Scholarship Programs have been established, operate and have reached significant levels of success through the support and participation of McDonald’s owner/operators and corporate staff. Members of the McFamily help raise or contribute scholarship funds and collaborate actively in the implementation of their local programs. McDonald’s owner/operators, through their local Coops and/or through their respective public relations/ advertising or marketing agencies, also provide essential administrative, publicity, event coordination and other scholarship program support. Successful local RMHC U.S. Scholarship Programs also enjoy the support and participation of other supporters including educators, business and community leaders and media representatives. LOCAL RMHC CHAPTERS • Local RMHC Chapters are responsible for coordinating their scholarship programs. Local Chapters gather supporters, develop and approve selection criteria, manage all financial aspects of the program, and are responsible for the preparation and filing of documentation associated with awarding scholarships. Only local RMHC Chapters may implement the RMHC U.S. Scholarship Program. With appropriate approval from the Board of Directors, local Chapters may delegate responsibility for the implementation of its scholarship program to a specially designated agent such as a public relations or advertising agency, or community foundation with experience in administering scholarship programs. • All funds for RMHC U.S. Scholarships must be managed by the local RMHC Chapter or its approved agent. This includes locally-raised funds, contributions, and matching funds. ©2015 RMHC • Local Chapters are responsible for ensuring that fundraising appeals specify the intended use of the funds. Funds raised to support scholarships are restricted and must be handled accordingly. Funds raised to support “the Scholarship Program” may be used to cover program costs. • In order to preserve the RMHC non-profit/501(c) (3) status, the local RMHC Chapter, not McDonald’s Corporation or its affiliates, must have direct control of all scholarship program funds, including signatory responsibility for check writing, handling of all transactions, and reconciliation of all accounts. The local Chapter is also responsible for acknowledging all contributions received. • To date, local RMHC Chapters that have had the most success with their scholarship programs operate the program as a collaboration of their staff, volunteers, McDonald’s owner/operators and other community leaders. • With support from RMHC Global, each local RMHC Chapter has overall responsibility for the execution of its local program. Additional program execution responsibilities include: fundraising, announcing and publicizing all details of the program; ensuring the availability of applications in area high schools; selecting and recognizing scholarship recipients; ensuring that scholarship awards are processed and paid; and proper reporting of annual program activity on IRS Form 990 (Parts III and IX, Schedule I, Part IV). Also, see IRS Requirements on page 31 in this manual. • Per RMHC Global guidelines, local Chapters must submit matching funds requests via RADAR annually, no later than August 12, 2016. Local Chapters must also provide verification of locally-raised or contributed scholarship funds and a complete list of scholarship recipients with their request for matching funds. RMHC U.S. Scholarship Program 28 PROGRAM PARTNERS’ ROLES and RESPONSIBILITIES continued INTERNATIONAL SCHOLARSHIP AND TUITION SERVICES (ISTS) RMHC U.S. Scholarship Programs operate in individual local markets with distinct geographic boundaries. In an effort to streamline administration of the program, applicants for the RMHC U.S. Scholarship Program from across the nation submit their applications and required documentation to a centralized location. ISTS plays a key role in the processing of these applications. • ISTS is a nationally recognized private company with many years of experience providing comprehensive scholarship administration services for many clients. • ISTS is responsible for processing and electronically distributing scholarship applications in a manner that facilitates how local programs select scholarship winners. ISTS also provides consultation on general scholarship program matters. • ISTS receives, sorts, screens and scores scholarship applications for the RMHC U.S. Scholarship Program to ensure that only complete applications with the required documentation are processed. ISTS uses the county lists each Chapter submits to define the geographic boundaries for each program, and to match each application with its corresponding Chapter. • ISTS completes an initial academic and financial need screening of the applicants for each market and prepares a preliminary report for use by the Committees reviewing the applications. The report is designed to serve as a guide only. Actual selection of scholarship winners is done at the local level by each participating Chapter. • ISTS offers additional services customized for each Chapter. Some services are provided at no additional cost to the Chapter; some have a minimal fee. Winner Acceptance Fee: No fee scholarship award. Chapters are able to fully customize this form. The scholarship recipients will have the ability to upload a photo for publicity needs and their enrollment verification. Chapters may also use this form as an RSVP to any receptions, luncheons or award ceremonies planned. Issuing Scholarship Checks Fee: $20 per check issued Description: August 1st of each year ISTS would issue the Chapter’s scholarship checks to its awardees’ universities. Checks are made payable to the college only and are mailed directly to the institution. If ISTS issues these checks, the company will also cover: > Winner acceptance process > Deferral requests by applicants > Answer all questions and needs of schools for documentation of forthcoming funds > Reissue scholarship checks if there is a change in college choice by the recipient > Stop pay/reissue lost scholarship checks > Ensure unused funds are returned to ISTS and not refunded to the student > Audit of the Chapter’s scholarship funds account with ISTS on a yearly-basis. The Chapter will be given the option to have unused funds credited for the following year or refunded to the Chapter. Renewal Processing Fee: $50 (Includes issuing scholarship checks) Fee: $30 (No issuing of scholarship checks) Description: Each year, ISTS would contact the Chapter’s previous awardees to make sure they renew their scholarship (if renewable). The Chapter dictates the renewal terms and requirements. ISTS would require a transcript to verify grades as well as all other documentation required by the Chapter. Description: Once Chapters have notified their winners, ISTS could provide them with instructions to log into their online application and accept or decline their ©2015 RMHC RMHC U.S. Scholarship Program 29 PROGRAM PARTNERS’ ROLES and RESPONSIBILITIES continued ISTS TEAM STRUCTURE In order to better address and respond to the needs of RMHC Global and the local RMHC Chapters, ISTS has a new team structure: Becky Sharpe Elena will continue to oversee and manage the overall program, but Chapters would be working directly with the PS as needed. Owner/CEO Bob Miller Chief Operating Officer Fredrick Campbell Vice President of IT — Chris Leslie .NET Architect — Karen Holt Sr. Application Developer The Program Specialists (PS) will be trained by ISTS and will be available and responsible for addressing each Chapter’s needs and inquires (1 PS for 5 Chapters). Each Chapter will be assigned a PS once applications are available for scoring. FAQs Emily Johnson Vice President of Operations — Tonya Bogart Director of Client Services Please link to your “SharePoint,” under the “Shared Documents Section” to access this information. ISTS will also include the FAQ PDF when they let Chapters know your applications are available. You can also find the FAQ via Fileshare at: http://legacy.rmhc.org/fileshare/ organizational-strengthening/program-management/ scholarships/. — Elena Salorio Program Manager — Caroline Flynn Director of Program Specialists — Angie Etheridge Sr. Program Specialist — Denyse Haymen Program Specialist — Hai Anh Dinh Program Specialist — PS 4 (TBD) Program Specialist — PS 5 (TBD) Program Specialist ©2015 RMHC RMHC U.S. Scholarship Program 30 IRS REQUIREMENTS/ INUREMENT ISSUES If a Chapter has not previously given out scholarships and it did not expressly tell the IRS in its original application (Form 1023) for public charity status that it intended to award scholarships, then, when preparing its Form 990, the Chapter must answer “Yes” to Form 990, Part III Statement of Program—Service Accomplishments, Line 2: Did the organization undertake any significant program services during the year which were not listed on the prior Form 990 or 990-EZ? And it must describe the scholarship program criteria on Schedule O. It is critical for all local RMHC Chapters to keep in mind that as a public charity, RMHC is set up to benefit the public at large; therefore, it cannot benefit any specific individuals/parties. The local RMHC Chapter must take care to ensure that none of its grants or scholarships unduly benefit any individuals specifically. • Each year the local RMHC Chapter must include general information on the criteria utilized to select the scholarship recipients in the Charity’s Internal Revenue Service Form 990 Tax Return—Part III Statement of Program Service Accomplishments, Line 4. This is also where the Chapter should detail at a high level the number and amount of scholarships issued and the general purpose of the scholarship. This information is available for public inspection. It is important that the Education Committee follow these guidelines. • In addition, the Chapter must report the total dollars granted for scholarships on the Form 990, Part IX Statement of Functional Expenses, Line 2, Grants and other assistance to individuals in the U.S. > If total Scholarships granted are $5,000 or higher, the Chapter must answer “YES” to Form 990, Part IV Checklist of Required Schedules, Line 22, Did the organization report more than $5,000? on Part IX, line 2. > AND the Chapter must then complete the Form 990, Schedule I: Grants and Other Assistance to Organizations, Governments and Individuals in the U.S. ©2015 RMHC – Part I, Line 1 – Note: all scholarship applications and committee decisions must be retained as tax return support for future tax audit substantiation purposes. – Part I, Line 2 – description of how recipients are monitored should be provided in Part IV Supplemental Information on the Schedule I. – Part III, Grants and Other Assistance to Individuals in the United States – complete for each scholarship type offered. • If your Chapter distributes its own applications, the number and types of scholarships that will be awarded must be disclosed to scholarship applicants in the materials distributed along with the scholarship applications. • Your Chapter should inform its tax preparer that the Chapter is awarding scholarships and ensure they comply with all required disclosures on the Form 990 related to this activity. If you participate in the RMHC U.S. Scholarship Program, the number and value of scholarships, along with your program’s selection criteria must be determined by the Education Committee and approved by your Board for public disclosure. Based on the timing for the distribution of applications, this decision must be made by September 11, 2015 and must be available for sharing. In order to uphold the core principles of transparency and accountability, and to minimize the risk of a claim of impropriety, Chapters should closely follow these detailed instructions. The Education Committee must consist of a broad cross-section of individuals including educators and community leaders with the discussions of the objective selection process (possibly including a scoring sheet) fully documented and retained by your Chapter. Some of the objective criteria used to select the scholarship winners might be academic grades, leadership skills, community involvement and extracurricular activities, etc. RMHC U.S. Scholarship Program 31 IRS REQUIREMENTS/ INUREMENT ISSUES continued INUREMENT ISSUES Members of a local Chapter’s Education Committee will be directly involved in the decision-making process, the issue of “inurement” and self-dealing extends to the Committee members as well. Therefore, care must be taken to ensure that special preference is not given to members of the committees’ families, a committee member’s specific educational institution or place of business. This type of activity by an RMHC board or committee can cause the Chapter to lose its exempt status. For example: • RMHC U.S. Scholarships cannot be set aside specifically for McDonald’s restaurant employees. McDonald’s restaurant employees are welcome to apply for the scholarships; however, the fact that they are from the McDonald’s system will not and should not give them any advantage in winning the scholarship over other applicants. Note: Some local McDonald’s owner/operators and/or owner/operator organizations offer their own—separate— scholarship programs exclusively for employees outside of RMHC involvement. • RMHC U.S. Scholarships cannot be set aside for students from a specific high school(s) exclusively because a committee member is from that educational institution. Students from the school are welcome to apply for the scholarships; however, the fact that they are from the Committee member’s educational institution will not and should not give them any advantage in winning the scholarship over other applicants. • RMHC U.S. Scholarships cannot be set aside for students attending a particular college or university. Local arrangements made as part of any program requiring students to attend a particular college or university in order to receive a scholarship will not be eligible for matching dollars from RMHC Global. Scholarships may be set aside for a particular course of study, however, as long as the student is not required to attend a particular school. ©2015 RMHC To keep this from occurring, it is imperative that discussions of the objective selection process and ranking of such criteria (possibly including a scoring sheet) be fully documented. Again, as a safeguard, the Education Committee must consist of a broad cross-section of individuals including educators and community leaders. Important: The Chapter must answer the Internal Revenue Service, Form 990, Part IV Checklist of Required Schedules, Line 27, Did the organization provide a grant or other assistance to an officer, director, trustee, key employee or substantial contributor or to a person related to such individual? In order to accurately answer this question as it relates to scholarships granted, each Chapter must expand its conflict of interest questionnaire to add a question that specifically asks and answers this question. A separate questionnaire should be completed by all members of the education/ scholarship committee who are directly involved in the scholarship recipient screening/selection process. If a person on the committee has a potential conflict, they should excuse themselves from the deliberation process. This should be documented in the committee minutes and disclosed to the full Board prior to the approval of the scholarship recipients. If the scholarship applicant, after a full arm’s length disclosure and consideration, is granted a scholarship, then the answer to Form 990, Part IV, Line 27 should be “YES” and Form 990, Schedule L: Part III Grants or Assistance Benefiting Interested Persons must be completed. RMHC U.S. Scholarship Program 32 PUBLIC RELATIONS AND MARKETING RECOMMENDATIONS MARKETING GUIDELINES LOGO USAGE Local RMHC Chapters and McDonald’s, or other supporting corporate donors, should utilize the following guidelines when developing and executing marketing and communications initiatives related to the RMHC U.S. Scholarship Program. Please note that these are guidelines and subject to legal review prior to printing or publishing. • When developing PSAs, only the RMHC logo and/or name may be used. • McDonald’s cannot take credit for the Program (the “RMHC U.S. Scholarship Program” umbrella or one of the 4 individual Scholarships under the umbrella) or provide an inference that the company is responsible for the Scholarship Program. • Other creative will be fact and circumstance dependent as to whether one or both logos may be used. • Below are the four approved logos for the RMHC U.S. Scholarship Program. The “National Scholarship Program” logo no longer exists. • Logos are in the RMHC Field Resources on bottom of the home page at www.rmhc.org. > For example, we cannot say “McDonald’s Restaurants of Greater Anywhere are offering twelve $1,000 scholarships.” > Similarly, we cannot say “McDonald’s African American Future Achievers Scholarship has provided $15 million in scholarships…” • McDonald’s similarly cannot state that only McDonald’s money is behind the funding. > For example, “McDonald’s owner/operators have raised $15 million in scholarship funds for RMHC.” This money could be a combination of public money, McDonald’s money, etc. Therefore, McDonald’s cannot take credit for what is raised from other sources or through donation boxes. • McDonald’s can state that the company and/or its owner/operators help support scholarships. > For example, “McDonald’s is proud to support Ronald McDonald House Charities and its RMHC/ HACER Scholarship.” >Similarly, “McDonald’s, along with its owner/ operators, invites you to help support the RMHC/ HACER Scholarship.” >Also, “McDonald’s is proud to support the RMHC/ ASIA Scholarship which has provided over $4.9 million in scholarships.” ©2015 RMHC NOTE: All marketing and communication plans and materials (print and/or broadcast) regarding the RMHC-branded Scholarships must be reviewed by RMHC Global and McDonald’s legal prior to production and distribution. Please submit all materials to Clara Carrier at clara.carrier@ breakingthroughconsulting.com or Vicky Laws at [email protected], or have your agency upload materials to the DMC for legal approval. Please be certain to caption the item as RMHC material. RMHC U.S. Scholarship Program 33 PUBLIC RELATIONS AND MARKETING RECOMMENDATIONS continued TRADEMARKS Local RMHC Chapters and McDonald’s should utilize the following trademarks when using individual Scholarship names in print. • RMHC®/ASIA Scholarship • RMHC®/African American Future Achievers Scholarship • RMHC®/HACER® Scholarship • RMHC® Scholars Scholarship PUBLIC SERVICE ANNOUNCEMENTS (PSAs) Ronald McDonald House Charities U.S. Scholarship Program PSA Recommendation The following guidelines may be useful in coordinating a consistent message for local RMHC Chapters throughout the U.S. In the message, we seek to educate our target, college hopefuls, ages 17–20, about scholarship opportunities through RMHC and motivate them to apply with the objective of increasing RMHC scholarship applications in 2015/2016. While all of the communication surrounding RMHC and its programs seeks to strengthen our position as a charity that creates, finds and supports programs that directly improve the health and well-being of children, our challenge with the RMHC U.S. Scholarship Program is that many people think of RMHC as a charity which only helps sick children in need. We need to create awareness that RMHC has a scholarship program. • Our message should be hopeful, inspiring and genuine. • Our message should encourage college hopefuls that along with their hard work and a little help from RMHC, a bright future through education is possible. Please be sure to include a call to action to inform people how to apply. For example: Note: For local RMHC Chapters with their own Web sites, it is permissible to alternatively re-direct readers to that domain for local scholarship program information. Included in this section, you will find an example script of how you might create a local public service announcement. Also, note that all portions of this story—names, places, situations—are fictional and the script is to be used only as a tool and template to inspire local Chapters to organize a true story specific to their own community. Ideally, the voice of these spots would be a real recipient of the scholarship or a real parent of a recipient as the slickness of actors may take away from the authenticity and emotion of the spot. The setting can be handled in many ways. One option is to have the on-camera talent in studio as a talking head. While this option is certainly the easiest, another choice that may add to the spot’s charm is the option of having the student walking through a college campus or sitting in front of a college building, especially if it’s the actual college they attend. Similarly, the parent could be set on a front porch or a living room of their home. These are just suggestions for how you can approach the PSA creatively. Ultimately, how you stage the PSA should be visually interesting and add to the persuasiveness of the story. NOTE: All marketing and communication plans and materials (print and/or broadcast) regarding the RMHC-branded Scholarships must be reviewed by RMHC Global and McDonald’s legal prior to production and distribution. Please submit all materials to Clara Carrier at clara.carrier@ breakingthroughconsulting.com or Vicky Laws at [email protected], or have your agency upload materials to the DMC for legal approval. Please be certain to caption the item as RMHC material. • To learn more about it go to www.rmhc.org [or insert local application information here]. ©2015 RMHC RMHC U.S. Scholarship Program 34 PUBLIC RELATIONS AND MARKETING RECOMMENDATIONS continued Sample PSA script RMHC TV :30 SCHOLARSHIP PSA 2 options • Option 1. “STUDENT” SCENE: 20-year-old student is walking through a leafy college campus. STUDENT: “I was a pretty good student in high school. But the smartest thing I ever did was apply for a Ronald McDonald House Charities Scholarship. Financially, I wasn’t sure college was an option for me, but when I got the scholarship, everything changed. What seemed impossible before, is now...my life. And everyone’s eligible [or insert local program information here]. To learn more about it go to www.rmhc.org [or insert local application information here]. It can change your life.” • Option 2. “PARENT” SCENE: 50-year-old woman is talking to camera. WOMAN: “It was my daughter’s dream to go to college. Financially, we weren’t sure it was gonna happen. Then she applied for the Ronald McDonald House Charities Scholarship. A few years later, a very proud mom watched her daughter accept her college diploma. If you think college isn’t an option for your child, I’m here to tell you it is. And everyone’s eligible [or insert local program information here]. To learn more about it go to www.rmhc. org [or insert local application information here]. It can happen.” TALENT RELEASE FORM When working with local talent for PSAs or other marketing materials, it is imperative to have the talent sign consent and release forms. Both an English and Spanish version of the RMHC Consent and Release Form template can be found on Fileshare, http://legacy.rmhc. org/fileshare/organizational-strengthening/programmanagement/scholarships/. ©2015 RMHC e Charities® (RMHC®) Ronald McDonald Hous m Consent and Release For , I hereby are hereby acknowledged s, and sufficiency of which McDonald House Charitie consideration, the receipt s and licensees and Ronald For good and valuable t limited to, advertising ald’s Corporation, its affiliate foregoing, including, but no irrevocably grant to McDon all the and ents of display , any ag publish Chapters, and unrestricted right to use, the ”), Inc., and its system of Local style, Parties ed f myself, in any form, s (collectively, “Releas ification or representation o , and promotional agencie eness and/or any other ident out limitation, photographs n the future (including, with distribute my name, voice, lik , for any , now existing or developed i t and electronic media) color or medium whatsoever broadcast, internet, intrane ship sound recordings, print, House Charities Scholar film, ald pes, McDon videota Ronald gs, drawin for a tion with an application lawful purpose in connec (“Application”). without tation of myself (including, ny identification or represen sole and ining a l conta materia shall be and remain the I further agree that all such photographs, film or tapes) eleased Parties, any of their plates and masters of any lease and forever discharge R limitation, all negatives, y and aive, re rom an reby w signs, f ies. I he and as ed Part mployees, agents, successors exclusive property of Releas or ficers, e cation tors, of identifi ir direc other ll of the s and/or any affiliates and licensees, and a of my name, voice, likenes es relating to the use . all liability and damag lication the App nnection with representation of myself in co t eof tha part or element ther e the finished work, or any of myself. y have to inspect or approv ntification or representation I hereby waive any right I ma likeness and/or any other ide , voice, y name rates m incorpo any questions regarding its ocument and that I have had s ly read and understand this d ast 18 years of age unless thi I acknowledge that I have ful ction. I certify that I am at le erms answered to my satisfa effect or the meaning of its t guardian. rent or y my pa igned b document has been s Name (please print) Address Signature Date Signed City, State, Zip code se s a minor. I consent to the u rson identified above, who i r as set forth above. nt or legal guardian of the pe or representation of him/he I represent that I am a pare ss and/or other identification of his/her name, voice, likene ian Signature of Parent or Guard (please print) Name of Parent or Guardian Minor’s Date of Birth Ronald McDonald Hous e Charities® (RMHC®) Forma de Consentimiento y D erecho Para Usar Yo por la presente otorgo a Ronald McDonald House agencias promociónale Charities® (RMHC®), sus s, y sus agentes (colect capítulos y programas iva, locales, “RMHC publicar, desplegar y ”), el derecho irrevocable distribuir los materiales y sin restricciones para conteniendo mi nombr usar, representación que me ident e, voz, parecido o cualqu ifique. Este material puede ier otra de ahora en adelante aparecer en cualquier forma (incluyendo, sin limitac , estilo, color o medio ahora o ión, fotografías, videos, pinturas, impresiones, transm películas, sonido registra isiones, Intranet y medios ele do, programas, ctrónicos). Estoy de acuerdo que todos los materiales que contengan cualqu (incluyendo y sin limitación, ier representación que los negativos, placas y origin me identifique serán la propiedad exclusiva ales de cualquier fotografía, de RMHC, y por la presente archivos, retratos o cintas) los materiales a RMHC. Por le otorgo el derecho propie la presente libero y para siem tario que he adquirido sobre los daños relacionados con e pre exonero a RMHC de cua l uso de mi nombre, voz, pare lquier y toda obligación y de cido o cualquier otra represe ntación que me identifique. Por la presente renunc io a cualquier derecho que pueda yo tener para terminado o cualquier inspeccionar o aproba parte, o elemento que r el producto pueda incorporar mi nombr representación que me ident e, voz, parecido o cualqu ifique. ier otra Yo, estoy de acuerdo con lo descrito anteriormente en consideración con para aparecer en estos mate la oportunidad que RMHC riales. Reconozco que he leíd me ofrece cualquier pregunta con resp o completamente y he enten ecto a su efecto o al signific dido este documento y que ado de sus términos ha sido Yo certifico que tengo por lo contestada a mi satisfacció menos 18 años de edad, de n. mi padre/madre o guardián lo contrario, este documento legal. está también firmado por Nombre (favor imprima) Firma Dirección Fecha de Firma Ciudad, Estado, País, Código P ostal Yo represento que soy el pad re/madre o guardián legal de Consiento el uso del nombr la persona identificada arriba e de él /ella, voz, parecido y , quien es menor de edad. /o otra representación que l descrito anteriormente. a / lo pueda identificar con lo Firma de Padres o Guardián le gal Fecha de Nacimiento de l menor Nombre del Padre o Guardi án (favor imprima) Examples of RMHC Consent and Release form, available in English and Spanish RMHC U.S. Scholarship Program 35 PUBLIC RELATIONS AND MARKETING RECOMMENDATIONS continued A fact sheet about the RMHC U.S. Scholarship Program can be found on Fileshare, http://legacy.rmhc. org/fileshare/organizationalstrengthening/programmanagement/scholarships/. RONALD McDONALD HOUSE CHARITIES® U. S. SCHOLARSHIP PROGRAM The RMHC® U.S. Scholar ship Program is designed to provide financial assistance to eligible grad uating high school seniors who face limited access to educational and career opp ortunities. Scholarships are awarded by local Chapter of Ronald McDonald Hou s se Charities, with support from RMHC Global. Students are selected and awards are distributed based on demo nstrated academic achievement, community involvement, leadership and financial need. The RMHC U.S. Scho larship Program is comprised of four individual Scholarships including : RMHC®/ASIA (Asian Stud ents Increasing Achievement) RMHC®/African American Future Achievers RMHC®/HACER® (Hisp anic American Commitment to Education al Resources) RMHC® Scholars ELIGIBILITY Eligible scholarship appli cants must: • Live within a participat ing program’s geographic boun daries. • Be a legal U.S. resident. • Be less than 21 years of age. • Carry a minimum 2.7 GPA. • Be eligible to enroll and attend an institution of higher educ ation or a vocational/technical scho ol. • Plan to enroll at an accre dited postsecondary education instit ution during the academic year following their graduation. • Complete and submit the online scholarship application and send required supporting mate rials and documentation to Inter national Scholarship & Tuition Servi ces no later than January 20, 2016 . • Apply for only one of the scholarships offered by the local RMHC Chapter. If a stude nt is multi-racial, they must choose one scholarship for which to apply. ADDITIONAL REQUIRE MENTS INCLUDE: • RMHC/ASIA: Applicant must have at least one paren t of AsianPacific heritage. • RMHC/African Ame rican Future Achievers: Applicant must have at least one parent of Afric an American or Black Caribbean herit age. • RMHC/HACER: Appl icant must have at least one paren t of Hispanic/ Latino heritage. • RMHC Scholars: All students are eligible to apply regar dless of race, color, creed, religion, sexual orientation, gender, disab ility or national origin. 2015 /2016 RMHC U.S. SCHOLARSHIP PRO GRAM Applications, participat ing areas and additional informati on for the 2015/2016 Scholarship Program will be available on October 1, 2015 at https://aim.applyists.net/ RMHC. TIMELINE October 1, 2015 – appli cations and scholarship criteria poste d online at www.rmhc.org January 20, 2016 – appli cation deadline May/June 2016 – appli cants are selected, notified and recog nized by local RMHC Chapters FUNDING Since inception of the RMH C U.S. Scholarship Program and the partnership between RMHC Global and participating local RMHC Chapters, over $56 million has been awarded to dese rving students. Below is a break out of each Scholarship. RMHC/ASIA — $6.3 milli on since 2001 RMHC/African American Future Achievers — $13.8 milli on since 2001 RMHC/HACER — more than $26.1 million since 1985 RMHC Scholars — more than $10.2 million since 2005 ©2015 RMHC RMHC U.S. SCHOLARSHIP FACT SHEET Scan with your smart phone to learn more about the RMHC U.S. Scholarship Programs. Message and data rates may apply. ©2015 RMHC RMHC U.S. Scholarship Program 36 PUBLIC RELATIONS AND MARKETING RECOMMENDATIONS continued PRESS RELEASE TEMPLATE A press release template is available on Fileshare, http://legacy.rmhc.org/ fileshare/organizational-strengthening/ program-management/scholarships/. FOR IMMEDIATE RELEA SE RONALD McDONALD HO USE CHARITIES U.S. SCHO LARSHIP PROGRAM HONORS [INSERT TOWN N AME] STUDENT Scholarship Pr ogram Recognizes Top Perf INTRODUCTION PARAG ormance in Educational Exc RAPH — OPTION #1 ellence and Community Involvement [INSERT CIT Y, STATE ] , [ IN SERT DATES ] — [Insert nam e of winner ] of [Insert h prestigious Ronald McDon ometown ] has been award ald House Charities® (R MHC®) scholarship by R ed a due to his/her [Fill in backg MHC of [Insert Local Ch round on community in apter name] volvement and academ ic performance]. INTRODUCTION PARAG RAPH — OPTION #2 [INSERT CIT Y, STATE], [INS ERT DATES] — [Insert n ame of winner] of [Insert h prestigious [Insert nam ometown] has been aw e of scholarship: RMHC arded a ®/HACER®, RMHC®/Afri RMHC®/ASIA or RMHC® can American Future Achie Scholars] scholarship, p vers, art of the RMHC U.S. Sc Local Chapter name] du holarship Program, by R e to his/her [Fill in backgro MHC of [Insert und on community invo lvement and academic performance]. Every year, RMHC of [Ins ert chapter name] distr ibutes more than [Inser scholarships] in scholarship t dollar amount distributed dollars to area high sch in a year for ool s tudents. The goal of the RM is to provide resources to s HC U.S. Scholarship Progra tudents who need finan cial assistance to attend co m llege. “The RMHC U.S. Schola rship Program provides all high school seniors in pa continue their educatio rticipating markets who n the opportunity to ap wish to ply for a scholarship and rec college,” said [Insert local c eive financial assistance to hapter president name] . “I attend t is our goal to help mak education a reality for s e the dream of a college tudents who may not ot herwise attend college.” [INSERT RMHC LOCAL C HAPTER BOILERPLATE] Ronald McDonald House Charities (RMHC), a no n‐profit, 501 (c) (3) corp directly improve the healt oration, creates, finds an h and well being of child d supports programs that ren. Through its global regions, its three core pr network of local Chapters ograms, the Ronald McD ® in 52 countries and onald House ®, Ronald M Mobile , and millions o cDonald Family Room ® and f dollars in grants to sup Ronald McDonald Care port child to families so they can ren's programs worldwid get and keep their child e, RM HC p rovides stability and reso ren healthy and happy. A quality health care and urces ll RMHC‐supported prog give children and families rams provide a bridge to the time they need toge information, visit www.r ther to heal faster and mhc.org, follow us on T cope better. For more witter (@RMHC), or like u s on Facebook (Faceboo k.com/RMHC Global). Ronald McDonald House Charities, RMHC, Ronald McDonald House, Ronald Care Mobile are all regis McDonald Family Room, tered trademarks of McD and Ronald McDonald onald’s Corporation or its affiliates and are used w ith permission. For more i nformation, contact: Name, Local RMHC Cha pter Rep (XXX) XXX‐XXXX Office (XXX) XXX‐XXXX Cell Phone or <Insert Email Address> www.rmhcof<InsertC hapterURL>.org ### 1 | P a g e ©2015 RMHC RMHC U.S. Scholarship Program 37 PUBLIC RELATIONS AND MARKETING RECOMMENDATIONS continued MARKETING MATERIALS Various marketing materials have been created and editable files can be found on Fileshare, http://legacy. rmhc.org/fileshare/organizational-strengthening/ program-management/scholarships/. These templates include layouts for a McDonald’s tray liner, REVISION No. an 01 informational flier and options for invitations to ucted at: 100% File Constr Scholarship Award recognition events. ELEMENT ID: Snipe: Live Area: 13.5” x 10.5” TRAYLINER TRIM: 14 X 11 The future is bright. The future is bright. Every year, Ronald McDo nald House Charities® of [Chapter name] awards scholarships to high school seniors who face limited access to educa tional opportunities. Students are selected and awards are distributed based on demonstrated academ ic achievement, community involvement, leadership and financial need. The RMHC U.S. Schola rship Program is compr ised of four individual Scholarships including: a college education may With education costs rising, ip between Ronald ® seem out of reach. A partnersh ® and <RMHC of insert name McDonald House Charities for door to higher education of Chapter>, opens the seniors. The RMHC U.S. graduating high school who are seeks to invest in students Scholarship Program have the in their communities and exemplary role models educational goals. initiative to fulfill their • RMHC®/ASIA (Asian Students Increasing Achiev ement) • RMHC®/African Ameri can Future Achievers ABOUT RMHC U.S. SCHO • RMHC®/HAC LARSHIPS ER® (Hispanic American Commitment The RMHC to Educational Schola Resources) Apply today! 11 in ed based and awards are distribut Students are selected ity achievement, commun on demonstrated academic p and financial need. involvement, leadershi d of ip Program is comprise The RMHC U.S. Scholarsh ips including: four individual scholarsh Students ® • RMHC /ASIA (Asian Increasing Achievement) n Future Achievers ® • RMHC /African America ® (Hispanic American ® • RMHC /HACER nal Resources) Commitment to Educatio assista Visit ® • RMHC Scholars Visit www.rmhc.org to more and apply today. learn phone Scan with your smart to learn more about the RMHC U.S. Scholarship Programs. Message and data rates may apply. zone—trayliner NAMEHERE—counter MCDADT/15 PROMOTION America. in the United States of ©2015 RMHC. Printed DIE NT_R1 JOBNUMBER_SEGME Example of tray liner Disclaimer type size 10pt minimum. 14 in ELIGIBILITY rships are designed to provid e financial • RMHC® Scholarsnce to eligible graduating high school seniors who face limited access to educational and career opportunities. Scholarships are awarde d by local Chapters of Ronald McDonald House Chariti es (RMHC), with suppor wwwRMHC .rmhGlobal c.organdto learn t from more. Studen . generous donors ts are selected and awards are distributed based on demonstrated academic achievement, community involvement, leadership and financial need. The RMHC U.S. Scholarship Progra m is comprised of four individ ual Scholarships: • RMHC®/ASIA (Asian -Pacific Students Increasing Achievement ) Scholarship Applicant must have at least one parent of Asian-Pacific heritage. • RMHC®/African Americ an Future Achievers Schola rship Applicant must have at least one parent of African American or Black Caribb ean heritage. • RMHC®/HACER® (Hispa nic American Commitment to Educational Resour ces) Scholarship Applicant must have at least one parent of Hispan ic/ Latino heritage. Five RMHC/HACER® Nation al Scholarships will be awarded through a donatio n from McDonald’s U.S. Owner/ Operators to students of Hispanic/Latino descen t (who also meet all other eligibil ity requirements). These national scholarships will be awarde d to five outstanding studen ts selected from the nationa l pool of RMHC/HACE R applicants. Each scholarship will total $100,000 for eligible undergraduate expenses payable over four consec utive years ($25,000 per year), provided the student can provide verification of enrollment each year at an accredited institution providing post-se condary education. These five (5) RMHC/HACE R National Scholarships do not replace local RMHC Chapter participation in the RMHC/HACER progra m. If a student resides in a county that is covered by a particip ating local Chapter, then that student’s RMHC/HACE R application will automa tically be considered for either the national scholarship or a locallyawarded scholarship. • RMHC® Scholars Schola rship All students are eligible to apply regardless of race, color, creed, religion, sexual orientation, gender, disability or national origin. Eligible scholarship applica nts must: • Live within a particip ating program’s geogra phic boundaries. • Be a legal U.S. residen t. • Be less than 21 years of age. • Carry a minimum 2.7 GPA. ©2015 RMHC • Be eligible to enroll and attend an institution of higher education or a vocational/tec hnical school. • Plan to enroll at an accred ited post-secondary educat ion institution during the academ ic year following their graduation. • Complete and submit the online scholarship application and send require d supporting materials and documentation to Interna tional Scholarship & Tuition Services no later than Januar y 20, 2016. • Apply for only one of the scholarships offered by the local RMHC Chapter. If a studen t is multi-racial, they must choose one scholarship for which to apply. Application deadline is January 20, 2016 HOW TO APPLY There are two easy steps for submitting scholarship applications: 1. Apply Online Online applications are available at https://aim.applyists.net/R MHC. 2. Mail Documentation Mail the required suppor ting documents to: RMHC Scholarship Progra m International Scholarship & Tuition Services (ISTS) 1321 Murfreesboro Road Suite 800 Nashville, TN 37217 IMPORTANT NOTE: Submit application only once. For more information, visit www.rmhc.org or call (855) 670-4787. ©2015 RMHC Trayliner Part #: N/A PROMONAME Keyliner: Name/Date Project: MCDADT/15 X.ai ship_trayliner_XXXXXX TA YELLOW BLACK File Name: RMHC_Scholar Process Colors: CYAN MAGEN 11” Trim Size: 14” x Spot Colors Used: Scan with your smart phone to learn more about the RMHC U.S. Scholarship Programs. Message and data rates may apply. Example of informational flier ©2015 RMHC RMHC U.S. Scholarship Program 38 PUBLIC RELATIONS AND MARKETING RECOMMENDATIONS continued CHAPTER NAME 2016 • 6:00 pm Thursday, Month 10, City Location of Event • ©2015 RMHC CHAPTER NAME 123 Street Address City, ST 12345 Thursday, Month 10, You are invited to the Ronald McDonald Hou se Charities® of Chapter Name 2016 6:00 pm Location of Event Location Address on, please contact For more informati ) 000-0000 Contact Name at (000 Thursday, Month 10, 201 6 6:00 pm Location of Event Location Address ©2015 RMHC For more information, please contact Contact Name at (000 ) 000-0000 ©2015 RMHC Example of save the date postcard for recognition event CHAPTER NAME Example of recognition event invitation ©2015 RMHC RMHC U.S. Scholarship Program 39 TEMPLATES The following templates for RMHC U.S. Scholarship Program correspondence letters are available for download on Fileshare, http://legacy.rmhc.org/fileshare/ organizational-strengthening/program-management/ scholarships/. 1. Award Letter The award letter/contract template notifies a student of their scholarship award and explicitly details the terms and conditions of the award. 2. Decline Letter The decline letter template informs an applicant that they were not selected for a scholarship. 3. Letter to College/University A letter should be sent along with the scholarship recipient’s check to his or her college or university, which explicitly details the terms and conditions of the award. 2015/2016 Scholarship Program Enrollment Deadline The deadline for enrolling a Chapter into the 2015/2016 Scholarship Program Date, Year <Insert Award Winner N ame> <Insert Address> <City, State, Zip Code> Dear <Insert Name>: Congratulations! You have b een selected as one of the recipients of a Ronald McDo Scholarship Type Name> nald House Charities® <Inser . Based on your outstan t ding academics, person community, you have been a al successes and commi warded a <Insert $Amount> tment to your scholarship. We are very pro educational excellence ud of your commitmen and encourage you to c t to ontinue along the path of success you have set. I would like to review the te rms and conditions of this < Insert $Amount> scholarship payable in <Insert # of p award. This award will be ayments> consecutive a nnual payments in an a year. These funds may mount not to exceed <Insert only be used for tuition $Amount> per fees, computers, and/or with the University. These fu other approved expense nds should not be used for a s incurred directly ny room or board charges or funds may only be used taxation may occur. These for undergraduate expense s – they are not available funds will only be paid for graduate level course to your University for c work. These redit to your account. You will also be required t In no event will funds b o provide on an annual bas e sent directly to you. is acceptable proof of contin institution. This will be ued academic success at yo required prior to any subseq ur uent disbursements. In the <Insert $Amount> of each event that you do not annual disbursement in on use all e school year, your school w difference. ill be required to send back t he Additionally, at the time of your application, you certifie d the information contained and correct to the best in your application was true of your knowledge. RMHC® and/or McDonald’s® reserve information in your applicat the right to verify any ion – including after awardin or all g the scholarship. If RMHC in their sole discretion, that and/or McDonald’s determi the information you provid ne, ed is misleading, RMHC reser award and seek a refund ves the right to rescind you of any funds previously r d isburse d t o your university. Furthermore, you (or your parent/guardian if you are under 18 years of a release form included herei ge) will be required to e n prior to awarding any scho xecute the talent larship. You may also be req events at selected times uired to participate in med to promote the scholar ia ship program and agree (unless excused for cause) that your attendance at is a condition of being a such events warded any scholarship. failure to appear at any Failure to execute the t events (unless excused alent release or for cause) may lead to authorize RMHC or its In the n revoca tion of the award. You hereby <Insert ext few RMHC weeks , we wr ill send local Chapte Name> you and addition McDonal infor your application for the award of <Ins mation ald’s to about use any our loc inform purpose of pert $Am al awar ation ds cere contain romoting ount> will be sent d ed in mony. The scholarship the scholars irectly oto the hip program school r as legally that yo ou will b your enrollment (i.e., tuition required e atten r permitte ding on d by law. ce we receive proof of receipt, letter from the registrant’s office certifyi information to my attentio ng enrollment). Please send n, to the mailing address this below, as soon as possible . RMHC has supported educa tion opportunities for youth for many years and is extre 1 | P a g e helping you attend college. mely proud to play a part in If you have any question s, please call <Insert name of local Chapter represe ntative>. Please sign below where indicated (and, if under 18 years of age, have acknowledging that you und your parent/guardian erstand the terms and cond sign as well) itions of this award as outlin return this form to my ed above. You will need to attention at the address above. Should you have me directly. any questions, please feel free to contact Again, congratulations o n your award and best w ishes as you make your final plans for college. Sincerely, <Insert Name of Chapter President, Selection Commit tee Chair> <Insert Title> Ronald McDonald House Charities of <Insert Local Chapter’s Name> <Insert Address> City, State, Zip Code Phone: (XXX) XXX-‐XXXX <Insert Email address> is September 11, 2015. I understand the terms and c onditions of the award as ou tlined above and agree to be conditions as a conditio bound by those terms and n of receipt of the award. ________________________ _______________________ Student Signature ________________________ _______________________ Parent/Guardian (if under 18) All Chapters must use RADAR for the enrollment process. For more information, please contact Vicky Laws at [email protected], phone (630) 623-6753. 2 | P a g e Example of RMHC U.S. Scholarship award letter ©2015 RMHC RMHC U.S. Scholarship Program 40 TEMPLATES continued Date, Year <Insert Name> <Insert Address> <City, State, Zip Code> Dear <Insert Name>: ld like to thank you cholarship Program, we wou Donald House Charities® S On behalf of the Ronald Mc tion. pplica a for your of am made the selection ed this year by the progr ion Committee er of applications receiv cholarship Program Educat The unprecedented numb ittee. The RMHC® U.S. S ial need, omm inanc f c t, ur o or f emen ask t chiev t a ic recipients a difficul ecipients including academ nately, you were not actors when selecting r looked at a number of f letter of reference. Unfortu rship ur personal statement and a certain number of schola community involvement, yo were only able to select e w s a rship, chola s MHC selected to receive an R recipients. courage you to seek ue higher education and en ver, on your efforts to purs best of luck in your We wish you the very We congratulate you, howe s and financial assistance. arship rship. schol chola S other on MHC R information time to apply for a he t aking t or f gain a you college career and thank Sincerely, ommittee Chair> r President, Selection C <Insert Name of Chapte <Insert Title> Chapter’s Name> ocal L Insert < f o Charities Ronald McDonald House <Insert Address> City, State, Zip Code Example of decline letter Month, Date, Year University/Student Name Address Dear Sirs: Enclosed is a check for <INSERT AMOUNT $> to be credited to <INSERT NAME> account. <He/ STUDENT’S she> was awarded a <INS ERT NUMBER OF YEARS> from the <INSERT LOCAL scholarship CHAPTER NAME AND SC HOLARSHIP TYPE NAME> program. This is the <first scholarship year> of payment. These funds should only be applied to tuition and other related expenses. not be applied to any room These should or board costs. In the event the student is at a deemed ineligible for the later date scholarship, Ronald McDon ald House Charities <INSER CHAPTER NAME> reserv T LOCAL es the right to seek a refun d of the funds disbursed. If you have any questions , please feel free to conta ct us directly at <ENTER NUMBER OF INDIVIDUA L RESPONSIBLE FOR SCHOL PHONE ARSHIP PROGRAM>. Sincerely, < NAME AND LAST NAME TITLE Ronald McDonald House Charities CHAPTER NAME > Example of letter to college/university to be sent along with the scholarship recipient’s check ©2015 RMHC RMHC U.S. Scholarship Program 41 Together, let’s continue making a difference in the lives of outstanding students through these prestigious awards. ©2015 RMHC