Lyon stimulates industry

Lyon stimulates
industry
ADERLY
Le site de Fresenius Medical Care SMAD à l’Arbresle
[Summary]
BUSINESS [STORY]
Lyon stimulates industry. . . . . . . . . . . . . . . . . . . . . . . . . . 2 & 3
They chose Lyon. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 & 5
LYON [IN]ITIATIVES
A flight simulator platform at Lyon-Saint Exupéry. . . 6
The Student Multiservices Space is open. . . . . . . . . . . . . 7
Sens Interdits theatre festival. . . . . . . . . . . . . . . . . . . . . . . . . . . 7
ADERLY IN ACTI[ON]
Aderly, partner of the DatacenterDynamics event . 8
Discover the new website www.aderly.com . . . . . . . . . 8
The question of industry is at the heart of discussions on France’s
economic development. De-industrialisation, re-industrialisation, new
industrial policy: they all reveal the same concern for maintaining an
industrial base in our region, essential for our future growth. We know
France’s weak points: a lack of specialisation by sector, lagging exports,
and tenuous ties with the world of research and higher education, which
in turn leads to a lack of innovation… all in a world economy where
increasingly competitive products from South Korea, China and Brazil are
attractive to European consumers.
The Lyon region has been able to preserve its industrial base by playing
the specialisation card (life sciences and chemistry), facilitating links
between industry and research (from the creation of lnsavalor and
Ezus in the late 1980s to the business clusters based in the area) and
promoting the advantages of its location.
Three recent examples demonstrate this industrial dynamism and we
invite you to find out about them in this issue of the newsletter. Aderly
has supported the concretisation of these three projects in the Lyon
region, confirming that the death of industry predicted by the doomsters
is not inevitable. Industry is a priority for both the new Lyon CCI
chairman Philippe Grillot and Aderly. Lyon’s industrial dimension is a real
competitive advantage in its competition with other European cities!
Jacques de Chilly, Executive Director ADERLY
AUTUMN 2011
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INVEST IN [LYON
By Aderly
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The Lyon region stimulates industry
The Lyon region would look very different today if it had not benefitted from the presence and
development of numerous industries.
The industrial sector is an historic marker of the Lyon area, recognised for the diversity of
its business portfolio and business fabric, robust with its large number of small and medium
industries, the establishment of large French and foreign groups and young companies in strong
development.
Although Lyon has asser ted itself in a number of scientific and technological sectors, the city remains an industrial
capital of the highest order in Europe. Even today, 44.4% of jobs are in industry and industrial services
compared with 40.8% on average in France.
This is a position it intends to strengthen to promote its advantages in this sector and anchor its developments,
in par ticular in the food processing sector, but also that of the chemical industries for which Lyon presents real
advantages that set it apar t, as well as all the industries that can benefit from the region’s excellence in ecotechnologies.
With a trained workforce and ability to ser ve the entire European market, the Lyon region is favourable to
the development of new industrial units. Fur thermore, Lyon is a city with a highly balanced economy and
a ver y diverse offer : the sector-based as well as the regional and real estate offer, which extends to its well-ser ved
surrounding areas (Beaujolais, east of Lyon, airpor t, etc). Thus every project can be executed easily and find the conditions it needs to boom,
benefitting from the proximity of a dynamic European city at the heart of the European
market.
ZOOM
This is why, like Aderly and the Lyon Chamber of Commerce and Industr y, the city’s economic players
expect in the coming years to strengthen support for industrial projects to which Lyon
could be home (see inset below).
The CCI commits to industry
Within the framework of the company round table talks organised in 2011 by the
Lyon Chamber of Commerce and Industr y, Philippe Grillot (Chairman of the Lyon
Chamber of Commerce and Industr y) has launched the 2011/2015 Roadmap,
which presents the CCI’s five commitments and five priorities. One of these priorities is as follows: «Reassert the area’s industrial
vocation». Thus the Lyon CCI, a major economic player in the area, is strongly
committed to acting to consolidate the industrial base, the main source of
innovation, expor t growth and development of ser vice businesses. Its ambition is notably to expand
industrial SMEs internationally by increasing the exchange of experience, coordinating networks and
financing the acceleration in growth with innovation and sustainable development as second nature, but
above all by developing an area equipped for industrial development.
Consult the «Roadmap» at www.lyon.cci.fr
[2]
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INVEST IN [LYON
By Aderly
AUTUMN 2011
Three new investments in the area:
MAPEI, BOSCH and FRESENIUS MEDICAL CARE
Yet more proof of Lyon’s attractiveness to the
industrial sector, three new major investments
have recently been made in the region.
Over 200 jobs will be dedicated to this new photovoltaic
business on the Vénissieux site. «This investment secures
the business and jobs on this production site» said Guy
Maugis, President of Bosch France. MAPEI, the world’s leading producer
of adhesives and chemical products for
construction, will inaugurate a new production
plant, its third in France, at the hear t of the Plaine de
l’Ain industrial park in Saint-Vulbas in the first half of
2012. This 12,000m² new generation plant will be equipped
with an ultra-innovative «powder» manufacturing
process with a production capacity of 45T an hour. Comprising a depot and production, quality control,
logistics and maintenance depar tments, it will be fully
operational in the second half of 2012 and will be one
of the MAPEI group’s most modern plants. The group’s objective is to always be as close as
possible to its customers, to be more reactive and to
be available. It currently has two plants in France, one
near Toulouse and the other near Paris. For logistics and
procurement reasons, we wanted to locate to the Lyon
basin to cover the West of France more effectively.
Fur thermore, «Extending our capacity is an impor tant
step in our ambition of becoming one of the main
suppliers of photovoltaic solutions. Thanks to this
production site in France, we are as close as possible
to our clients in France and Southern Europe», explains
Holger von Hebel, President of the Solar Energy
business. In addition to diesel pumps for the automotive
industr y, the Lyon–Vénissieux site produces hydraulic
components for construction machiner y. These two
businesses, along with the production of photovoltaic
modules, should be placed under the same coordination. In total, the Bosch group currently employs 1,200 staff
at Vénissieux.
FRESENIUS MEDICAL CARE SMAD, a
German company specialising in dialysis
products based near L’Arbresle, will set up a new
dialysis machine production line at its site. This major
investment of €20M will enable it to double its current
dialysis machine production capacity which is around
14 million units per year. In total, this new production
line will occupy over 1,000m² and employ around fifty
people to operate twenty-four hours a day, seven days
a week.
This comes in addition to an initial investment validated
by the group in March 2011 for a production line
for concentrates for dialysis which is currently being
installed. In total, over a period of two years, the
German group would have invested over 30 million
Euros in France.
To suppor t its growth, Fresenius Medical Care SMAD
will recruit between 80 and 100 people by 2013,
strengthening its existing team of 400 people at
L’Arbresle.
© Amsycom
BOSCH, a technology and services company,
has decided to develop par t of its Lyon-Vénissieux site,
its only facility in France and its second largest in the
world after Erfur t (Germany), developing a production
unit for cutting edge photovoltaic panels. T he production
lines will reach a peak capacity of 150 Megawatts. Bosch
is investing almost 50 million Euros in this new business. Star t of production is planned for Januar y 2012. [3]
For more information:
www.mapei.fr
www.bosch.fr
www.fmc-ag.de
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They chose LYON
Over the last months Aderly has supported several companies in locating to the Lyon region. Here
are a few examples.
ISO INGENIERIE: STRATEGIC LOCALISATION TO
THE LYON REGION
per month. Recognised for its expertise, in
January Mediastay became the first French
advertising company to be accredited by
Facebook.
A company offering technical advice and exper tise
to industr y, Iso Ingénierie already has over 20 years
experience at the ser vice of its clients. With a team of
30 engineers, the company had turnover of 2M€ in 2010. Having experienced regular growth until
then, it is now preparing for an acceleration
phase. «We are aiming for turnover of 2.5 million Euros
by the end of 2011 and our development plan envisages
doubling our staff by 2013», explains its director, Rober t
Chardon.
In response to its strong development, in July 2011 the
company chose to open a new technical centre in
Lyon and recruit around ten IT developers. And the company doesn’t intend to stop there as it
has the objective of expanding this team to around
20 people within 18 months. The choice of Lyon to
open this new technical centre resulted in par ticular
from the aspirations of two of Mediastay’s Paris
employees who wanted to move to the Lyon region. Organised around three skill areas (project performance;
instrumentation and control and dependability; and
health, safety and environment), last May Iso
Ingénierie chose to open a sales office in
Lyon, with 5 staff (to rise to 10) in the hear t of the
Par t-Dieu business district. The company is already
working with clients in the region such as Rhodia,
Novapex, Clemessy, Sanofi Pasteur and Arkema. Iso Ingénierie is also part of the APPEL
company network which brings together ecocompanies in the Rhône-Alpes region. According
to
Mediastay
founder Eric Bennephtali:
«Like other professions
in the IT sector, the
activity of technical
developer
can
be
decentralised. And it is
often the colleagues
themselves that request
this as leaving the Paris
region can represent an
improvement in their quality
of life».
www.mediastay.com
www.iso-ingenierie.com
MEDIASTAY OPENS A
TECHNICAL CENTRE IN LYON
Founded in 2000, Mediastay is one of Europe’s
leading players in on-line gaming audience
monetisation via performance advertising. Created in 2000 and based in Paris, the company had
turnover in excess of €17M in 2010 and has over
70 employees split between Paris, Brussels and San
Francisco. The company publishes over 12 proprietar y brands
(Kingoloto, Bananalotto, Yacado.com, etc.) in the field
of casual gaming, which combined have over 25 million
members in 14 countries and 7 million unique visitors
DEAM BASES ITS HEAD OFFICE
IN THE LYON REGION
Deam, an innovative young company, has been
developing
innovative
Human-Machine
Interfaces (HMI), lighting and displays
since 2003. Deam’s first innovative development,
baptised Liteface, is a new, flexible and dynamic display
technology (see picture opposite). It has had successful test phases in several industrial
sectors such as the automobile market, home appliances
and even the aerospace industr y. New products with
Liteface built in will be launched on various markets
[4]
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INVEST IN [LYON
By Aderly
AUTUMN 2011
from 2012. Previously based in Nîmes, in 2011 the
company decided to relocate its head office
to Chassieu, near Lyon. It benefitted from Aderly’s
suppor t in searching for offices suitable to its business
and putting it into contact with local businesses. It also concerns the purification of emissions captured
by filters before discharging the air into the atmosphere
in compliance with environmental standards, the
aspiration of ground dust from base stations and
transfer to storage, the industrial transpor t of solids by
air flow from one point to another and even facility
audits and follow-ups.
The company is already well integrated in the area as
it has been a member of the Lyon Urban Truck&Bus
competitiveness cluster for a number of years.
In September 2011, Nexair opened a sales
agency in the Lyon region at Saint Quentin
Fallavier. The idea of locating to the Rhône-Alpes
region was influenced in par ticular by the local presence
of an experienced manager who wished to remain in
Lyon and had previously held an identical position for
a group in the Nor th of France which has now ceased
trading. Nexair wants to recruit a new staff member by
the end of 2011 or early 2012.
www.nexair.fr
THE OPULENT GROUP
CHOOSES LYON
One of the key criteria in its relocation was the
proximity of Lyon-Saint Exupér y airpor t. Company
CEO David Luo explains that Lyon was chosen for
the dynamism of its industrial activity in
important sectors such as automotive and
lighting. Deam has also entered into contact with the
Aerospace and Lumière (Lighting) clusters. In June 2011, the Opulent group chose to open a
sales office in Lyon. Opulent is a group specialising in
the design and manufacture of PCBs (Printed Circuit
Boards). Boasting over 25 years experience
in industrial manufacturing, Opulent has an
international presence with offices in the
United States, Europe and Asia.
Fur thermore, the company was attracted by the city of
Lyon due to its direct proximity with Germany,
which is a key market, as well as its potential for
development which will enable it to establish new
par tnerships and new synergies with local business. Opulent has benefitted from Aderly’s ser vices
with setting up, in par ticular in the search for an
accommodation solution in a business centre and
suppor t in administrative procedures.
www.deam.biz
NEXAIR LOCATES TO THE LYON REGION
Nexair is a company specialising in
ventilation engineering and installations,
industrial
dust
removal,
centralised
cleaning, pneumatic transport and smoke
treatment. In other words, its business relates to the
cleaning of working environments through aspiration
via installations (hoods, duct networks, ventilators, etc.)
that capture volatile pollutant emissions (dust, smoke,
etc.) primarily of industrial origin. [5]
Opulent’s mission is to be a one-stop shop,
providing solutions up to the finished
product. The company notably offers a complete
range of reliable heat solutions using LED lighting. This
technology is recognised as an effective energy solution
in all sectors and in par ticular in the automotive and
electrical industries. The intellectual proper ty rights and
patents held on its products bear witness to Opulent’s
commitment to innovation and development.
http://www.opulent-group.com
S
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[IN
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A flight simulator platform
at Lyon-Saint Exupéry
The start of September saw the official
inauguration of the Air Campus flight simulator
centre located at the heart of Lyon-Saint
Exupéry airport.
Basing the Air Campus centre on the Lyon-Saint Exupéry
airport site itself facilitates the development of an international
client base. The Air Campus aeronautics training centre was
established by CFA Rhône-Alpes Auvergne as part of the
«Airparc Lyon-Saint Exupéry» tertiary park
project.
To meet the needs of airlines and flying schools, four
complementary businesses primarily aimed at
flight personnel will be brought together on
the same site: a flight simulator centre (Air Campus
Sumuflight Center), a medical centre (Air Campus Medical Air
Center), a training academy for pilots and flight attendants (Air
Campus Academy) and a residential hotel and restaurant to
accommodate the interns (Air Campus Inn).
This new tertiary real estate park located at the airport’s
south entrance in a 60,000m² landscaped park enriches the
European-scale tertiary business cluster which Aéroports de
Lyon wishes to develop. Airparc brings together 11,000m²
dedicated to the Air Campus aeronautics training centre
and 18,500m² comprising tertiary and mixed (offices and
businesses) real estate. CFA Rhône-Alpes Auvergne will launch
the construction of the first 1,750m² tertiary building to be
leased in December 2011 for a handover in December 2012. The Air Campus operations team comprises qualified
professionals guaranteeing the technical and commercial
success of the centre. In the long term, over 80
direct jobs will be created on the Lyon-Saint
Exupéry site thanks to the future development
of complementary projects (instructors, medical
personnel, office staff and hotel staff). [6]
For more information:
www.air-campus.com
www.airparc-lyon.com
AUTUMN 2011
Student Multiservices Space:
a one-stop shop
The student multiservices space (EME), open
from 5 September to 16 December, is providing
the students of Lyon the services necessary to
help them settle in the city and successfully
follow their studies for the 11th year. This one-stop shop offers numerous services to students and
young researchers from all over the world who have recently
arrived in Lyon and is open to them every day from 10AM
to 5PM. It aims to improve and simplify their administrative
procedures. With a qualified team of professionals, a goldmine
of freely accessible documents and services provided by public
and private partners grouped by thematic sector, the EME
offers numerous services:
•
•
•
•
•
An office for renewing visas
A «Transport in Lyon» stand
The Rhône Health Info Bus
Accommodation offers
Culture and leisure: subscriptions, opening hours and
top tips
•
A free cyberspace
The Student Multiservices Space is co-organised by the Lyon–
St Etienne CROUS and the City of Lyon, the Rhône Prefecture,
the Rhône-Alpes Region and PRES - University of Lyon. For more information:
www.crous-lyon.fr/html/
.-espace-multiservices-etudiant-.html
Sens Interdits : the international theatre festival
is taking over Lyon for the second edition
The second edition of the Sens Interdits
international theatre festival runs from 21
October to 9 November 2011.
Launched in 2009 and constructed around the issues of
memories, identities and resistances, the festival invites artists
from all over a world in constant mutation. Eagerly anticipated
by all those preoccupied by the state of the world, this year
the festival is playing host to 161 international artists from 9
countries: Afghanistan, Tunisia, Cambodia, Russia,
Chile, Poland, Netherlands, Czech Republic and
Mali. A must-see in various partner theatres in the city and RhôneAlpes region. Sens Interdits doesn’t stop at hosting
artists. It also commits to supporting them and
facilitating their access to international training,
creative and distribution networks. For more information:
www.sensinterdits.org
dition
e
1
1
0
2
e
Th
gures
in a few fi
11 shows in 12 theatres in the city
of Lyon and the Rhône-Alpes region
34 performances
9 countries invited
161 international artists
10 audiences/debates with the
artistic teams open to the public
and 5 mediation workshops
[7]
I[ON]
IN ACT
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AUTUMN 2011
A new Aderly website!
Placed online in September, the new version
of the Aderly website has improved clarity and
simplicity.
This event brings together top data centre professionals
from France and neighbouring countries to debate
and assess the best strategies for addressing current
challenges. Thanks to its strategic location, advanced communication
infrastructures and a significant industrial fabric, the Lyon
region benefits from sustained growth in investment. Various business sectors benefit from this economic
passion such as engineering, biotechnology and logistics
but above all the fields of IT and data centres. Aderly’s expert in data centre issues will be present
throughout this meeting as an active partner but also
to prospect for new development projects in the Lyon
region. For more information, go to
www.datacenterdynamics.com/conferences/2011/lyon
There are three main headings on the home page allowing
you to:
- Access Aderly’s new range of
services;
- Discover two sectors of
excellence in the Lyon
region:
Biotech
and
Cleantech;
- Clearly locate Lyon in Europe
(for foreign targets) to find information on Lyon and its essential advantages in one click. The home page also places the spotlight on a company that has recently chosen to locate in the
Lyon region and features a video presenting Lyon’s economic advantages, news and available tools (photo library, map
collection, newsletter, etc.).
Aderly also wished to promote its values: innovation, international and human, with teams that commit alongside companies.
Discover or rediscover the new Aderly website:
www.aderly.com
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INVEST IN [LYON
By Aderly
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Photo credits : © Amsycom, © Bosch, © O. Chassignole/Aéroports de Lyon,
© Deam, © Mediastay, © Théâtre des Célestins
ISSN 2106-6655
ADERLY
ADERLY
Lyon Aera Economic Development Agency
Place de la Bourse - 69289 Lyon Cedex 02 - FRANCE
Tél.: 33 (0)4 72 40 57 50 - Fax : 33 (0)4 72 40 57 35
[email protected]
www.aderly.com / www.onlylyon.org
Graphic design:
On 15 November, the DatacenterDynamics
conference and exhibition will be held at
Lyon’s Cité des Congrès. Printed on 60% recycled paper
Aderly, partner of the
DatacenterDynamics
Event