Sponsorship Appendix 2013 excluding annual budgets

Sponsorship Appendix 2013
excluding annual budgets
Contents
Introduction ____________________________________________
Engagements in total ____________________________________
Engagements in Sweden _________________________________
Swedish regional engagements in detail _____________________
Examples ______________________________________________
Engagements in the Baltics _______________________________
Baltic engagements in detail ______________________________
Examples ______________________________________________
Notes __________________________________________________
Contact information _____________________________________
5
6
8
10
24
26
28
30
32
34
Contents 3
In this appendix you can see
all our engagement for 2013.
You will also find basic statistics
and brief information of the
engagements.
The appendix is an accessible
documentation enabling
a quick overview of all our
engagements, so be sure to
register all your sponsorship
undertakings in Sponsor
Navigator.
Introduction 5
490
Category share of
registered engagements
68%
Sport
registered engagements
in total for 2013
Number of engagements
Community138
Culture18
Sport333
Total489*
*One engagement not categorised
28%
Community
4%
Culture
Sweden
88%
4% Lithuania
4% Group
3% Estonia
1% Latvia
Group
Market
Engagement
Category
Subcategory
Strategic Marketing & Branding
Ung Företagsamhet
centralt
Community
Entrepreneurship
Strategic Marketing & Branding
Stiftelsen Friends
Community
N/A
31-12-2014
Strategic Marketing & Branding
SFIR and Stockholm School
of Economics
Community
N/A
N/A
Strategic Marketing & Branding
Arena for Growth
Community
N/A
N/A
Strategic Marketing & Branding
Stå upp för fotbollen
Community
N/A
N/A
Strategic Marketing & Branding
NyföretagarCentrum
Community
N/A
N/A
Strategic Marketing & Branding
We Effect
Community
N/A
N/A
Strategic Marketing & Branding
Gatans lag
Community
N/A
N/A
Strategic Marketing & Branding
Team Rynkeby 2013
Community
N/A
31-12-2013
Strategic Marketing & Branding
Marabouparken
Culture
Art
N/A
Strategic Marketing & Branding
Baltic Sea Festival
Culture
Music
N/A
Strategic Marketing & Branding
Kungliga myntkabinettet
Culture
N/A
N/A
Strategic Marketing & Branding
Curling competition
Sport
Curling
N/A
Strategic Marketing & Branding
Friends Arena Solna
Sport
Diverse
31-12-2023
N/A
End date
N/A
Strategic Marketing & Branding
Idrottsgalan
Sport
Diverse
Number of engagements
Strategic Marketing & Branding
Svenska Fotbollsförbundet
Sport
Football
N/A
Group20
Strategic Marketing & Branding
AIK Fotboll AB
och Stiftelsen Friends
Sport
Football
31-12-2014
Strategic Marketing & Branding
Brommapojkarna
Schyssta Lirare
Sport
Football
N/A
Strategic Marketing & Branding
Prins Daniels lopp
Sport
Running
N/A
Strategic Marketing & Branding
Möja SS
Sport
Sailing
N/A
Market
Engagement
Category
Subcategory
LC&I
Medicon Valley
Community
Healthcare
N/A
LC&I
Frölunda Hockey
Sport
Icehockey
N/A
LC&I2
Sweden429
Estonia14
Latvia7
Lithuania18
See example on page 25
Total490
LC&I
Share of registered
engagements per market
6 Engagements in total
End date
Engagements in total 7
429
Category share of registered
engagements in Sweden
75%
Sport
Number of engagements
Community103
registered engagements
in Sweden 2013
Culture5
Sport320
Total428*
*One engagement not categorised
24%
Community
1%
Culture
East
41%
Stockholm
3%
Northern
7%
Number of engagements
Northern Region
30
Central Region
74
Stockholm Region
11
East Region
South
15%
177
West Region
71
South Region
66
Central
17%
Central
Region
West
Region
Total429
8 Engagements in Sweden
Northern
Region
Share of registered
engagements per region
West
17%
South
Region
Stockholm
Region
East
Region
Engagements in Sweden 9
Northern Region
Swedish
regional
engagements
in detail
Location
Engagement
Category
Sub-category
Skellefteå
Kontantfritt samhälle
Community
Cash free society
End date
Skellefteå
Omställningsbidrag
Community
Diversity
Umeå
Fashion Week
Community
Fashion
31-12-2013
Umeå
NyföretagarCentrum Umeå
Community
N/A
31-12-2013
Umeå
Bondens Marknad
Community
N/A
31-12-2013
Umeå
L&B Kontext AB
Community
N/A
N/A
Umeå
Marknadsföreningen Umeå
Community
N/A
31-12-2013
Umeå
USBE Alumni
Community
N/A
31-12-2013
Umeå
Uniaden
Community
N/A
31-08-2013
Umeå
Lions Cancerforskning
Community
N/A
31-12-2013
Umeå
BIC Factory
Community
N/A
31-12-2013
Umeå
Umeågalan
Community
Trade & industry
31-12-2014
Sundsvall/Timrå
Söråkers IF
Sport
Bandy
31-12-2013
Umeå
Udominate Basket
Sport
Basketball
30-06-2014
Umeå
Holmsunds Innebandy
Sport
Floorball
31-07-2014
Östersund
Östersunds FK
Sport
Football
31-12-2013
Umeå
Umeå FC
Sport
Football
31-12-2013
Robertsfors
Robertsfors IK
Sport
Football
31-12-2013
Skellefteå
Kågedalens AIF
Sport
Football
30-12-2013
Bjurholm
Nordmaling Vännäs
Spöland IF
Sport
Football
30-09-2013
Umeå
Umeå Fotbollsfestival
Sport
Football
31-12-2013
Umeå
Umeå IK
Sport
Football
31-12-2013
Umeå
Sandåkerns SK -04
Sport
Football
31-12-2013
Bjurholm
Nordmaling Vännäs
Högåkers IF
Sport
Football
31-10-2015
Umeå
Umeå Golfklubb
Sport
Golf
31-12-2013
Örnsköldsvik
Loge Fjällräven Center
Sport
Icehockey
30-06-2015
Lycksele
Lycksele sportklubb
Sport
Icehockey
30-05-2014
Umeå
Tavelsjö Runt Halvmaraton
Sport
Running
31-12-2014
Umeå
Ramsele Skytteförening
Sport
Shooting
31-12-2015
Umeå
IFK Umeå Friidrott
Sport
Track and field
31-12-2013
31-08-2013
N/A
See example on page 25
10 Swedish regional engagements in detail
Swedish regional engagements in detail 11
Central Region
Location
Engagement
Category
Sub-category
Location
Engagement
Category
Sub-category
Uppsala
Uppsala Basket
Community
Basketball
31-12-2013
Bollnäs
Edsbyns IF Bandy
Sport
Bandy
31-12-2013
Västerås
Swedbank Arena Rocklunda
Community
Diversity
31-12-2015
Sandviken
Steel Boule Sandviken
Sport
Boule
31-12-2013
Ovansiljan
Trafikkalendern
Community
Education
31-12-2013
Falun
IBF Falun
Sport
Floorball
31-12-2013
Västerås
Samarbetsavtal GULD
Community
Entrepreneurship
30-06-2014
Sandviken
SAIK Innebandy
Sport
Floorball
13-09-2013
Fagersta
Samarbetsavtal GULD
Community
Entrepreneurship
30-06-2014
Hallstahammar
Sura IBK
Sport
Floorball
31-08-2013
Hallstahammar
Samarbetsavtal GULD
Community
Entrepreneurship
30-06-2014
Gävle
Gefle IF
Sport
Football
31-12-2013
Östhammar
Ung Företagsamhet
Community
Entrepreneurship
31-12-2013
Uppsala
Sirius Fotboll
Sport
Football
31-12-2013
Uppsala
UIC
Community
N/A
31-12-2013
Västerås
Västerås IK Fotboll
Sport
Football
31-12-2013
Uppsala
Ung Företagsamhet
Community
N/A
30-06-2014
Gävle
Hille IF
Sport
Football
31-12-2014
Borlänge
Beyond Skiing
Community
N/A
31-12-2015
Östhammar
Årets Ungdomsledare
Sport
Football
31-12-2013
Falun
Beyond Skiing
Foundation AB
Community
N/A
31-12-2015
Ludvika
FK Ugndom
Sport
Football
31-12-2013
Sandviken
Stensätra idrottsföreningen
Sport
Football
31-12-2013
Borlänge
NyföretagarCentrum
Community
N/A
31-12-2013
Ovansiljan
MT-cupen
Sport
Football
31-12-2013
Fagersta
Företagarfrukost
Community
N/A
31-12-2013
Fagersta
FSIK
Sport
Football
31-12-2013
Borlänge
SPIF
Community
N/A
31-12-2013
Sandviken
Årsunda IF
Sport
Football
31-12-2013
Västerdalarna
Beyond Skiing
Foundation AB
Community
N/A
31-12-2015
Söderhamn
Trönö IK
Sport
Football
31-12-2013
Ludvika
Beyond Skiing
Community
N/A
31-12-2015
Borlänge
KIK Damer
Sport
Football
31-12-2013
Ovansiljan
Unga Jobb/Beyond Skiing
Community
N/A
31-12-2015
Sandviken
Djärbo idrottsföreingen
Sport
Football
31-12-2013
Uppsala
FRISAM
Community
N/A
31-12-2013
Sandviken
SAIK Fotboll
Sport
Football
01-04-2014
Bollnäs
Undersviks
Hembygdförening
Community
N/A
31-12-2013
Ljusdal
Ljusdals IF
Sport
Football
31-10-2013
Gävle
Skutskärs Golfklubb
Sport
Golf
31-12-2013
Borlänge
Företagsgala
Community
N/A
31-12-2013
Östhammar
Östhammars Golf & Fritid
Sport
Golf
01-06-2014
Östhammar
Roligaste sommarjobbet
Community
N/A
31-08-2013
Ljusdal
Ljusdals Golfklubb
Sport
Golf
31-12-2013
Uppsala
EFS
Community
N/A
31-12-2013
Falun
Falun-Borlänge Golfklubb
Sport
Golf
31-12-2013
Östhammar
Eldfesten
Community
N/A
30-09-2013
Ludvika
Hagge GK
Sport
Golf
31-12-2013
Falun
Morgonbadarklubben Badboys
Community
N/A
31-12-2013
Bollnäs
Bollnäs GK
Sport
Golf
31-12-2013
Östhammar
Gimo Utvecklingsgrupp
Community
N/A
31-12-2013
Västerås
Frösåker Golf & Country Club
Sport
Golf
31-12-2013
Östhammar
Nyckelharpstämma
Österbybruk
Community
N/A
31-12-2013
Uppsala
Svenska kyrkans
golftävling Pergis
Sport
Golf
21-02-2015
Västerås
Trampolinen
Community
School
30-06-2016
Fagersta
Fagersta GK
Sport
Golf
31-12-2013
Östhammar
Vårkonsert
Community
Singing
31-12-2013
Hallstahammar
Surahammarsgolfklubb
Sport
Golf
12-06-2014
Ovansiljan
Orsa Ungdomskör
Culture
Singing
31-12-2013
Söderhamn
Söderhamns golfklubb
Sport
Golf
30-05-2014
Bollnäs
N/A
N/A
N/A
31-12-2013
Ovansiljan
IFK Mora Gymnastikklubb
Sport
Gymnastics
31-12-2014
Sandviken
SAIK Bandy
Sport
Bandy
01-09-2013
Västerås
Västerås IK Hockey
Sport
Icehockey
28-02-2014
Uppsala
IK Sirius Bandy
Sport
Bandy
31-12-2013
Gävle
Brynäs IF
Sport
Icehockey
30-04-2014
Västerås
Bandyskolan
Sport
Bandy
30-04-2014
Gävle
IK Huge
Sport
Icehockey
04-01-2014
Ljusdal
Ljusdals Bandyklubb
Sport
Bandy
31-03-2014
Borlänge
Ugndomshockey
Sport
Icehockey
31-12-2013
12 Swedish regional engagements in detail
End date
End date
Swedish regional engagements in detail 13
East Region
Central Region, cont.
Location
Engagement
Category
Sub-category
Ludvika
N/A
Sport
N/A
Location
Engagement
Category
Sub-category
31-12-2013
Falun
OK Kåre
Sport
Avesta
Beyond Skiing 2015 Sport
Sport
Fagersta
Engelbrektsloppet i Norberg
Sport
End date
Norrköping
NyföretagarCentrum
Community
Consulting
31-12-2013
Orienteering
31-12-2013
Linköping
Hagdahlsakademien
Community
Education
31-12-2013
Skiing
31-12-2015
Tranås
Community
Education
31-12-2013
Skiing
01-01-2014
Sommenbyggdens
Folkhögskola
Kalmar
Kalmar kommun
Community
Entrepreneurship
30-10-2015
Kalmar
NyföretagarCentrum
Community
Entrepreneurship
31-12-2013
Kalmar
Ung företagsamhet,
Kalmar län
Community
Entrepreneurship
31-12-2013
Kalmar
Företagarna i Kalmar
Community
Entrepreneurship
31-12-2013
Örebro
Ung Företagsamhet
Community
Entrepreneurship
31-12-2013
Örebro
Örebro Läns Fotbollsförbund
Community
Football
31-12-2013
Värnamo
Grand Rydaholm/Horda
Community
Hotel/Restaurant
31-12-2013
Örebro
Betelkyrkans Musikskola
Community
Music
31-12-2013
Oskarshamn
Oskarshamns
Kammarmusikförening
Community
Music
31-12-2013
Kalmar
Destination Kalmar
Community
N/A
30-12-2013
Kalmar
Connect Sydost
Community
N/A
31-12-2013
Kalmar
Centrumföreningen
Community
N/A
31-12-2013
Kalmar
Kalmarsund Promotion
Community
N/A
31-12-2013
Gislaved
Gislaveds TK
Community
N/A
31-12-2014
Gnosjö
Handelsplats Göra Skillnad
Community
N/A
31-12-2013
Linköping
Barncancerstiftelsen
Community
N/A
31-12-2013
Nybro
Rotary
Community
N/A
31-12-2013
Gnosjö
Annonsstöd
Järnbärardagarna
Community
N/A
31-12-2013
Gnosjö
Reklamplats i programblad 2013 Community
N/A
31-12-2013
Oskarshamn
OBTK
Community
N/A
31-12-2013
Finspång
HSB
Community
N/A
31-12-2013
Värnamo
Rusken Runt
Community
N/A
31-12-2013
Gnosjö
Ge för livet
Community
N/A
31-12-2013
Gnosjö
Svenska kyrkans matkasse
Community
N/A
31-12-2013
Gnosjö
GKC Studentbal
Community
School
31-12-2013
Värnamo
Ohs Bruks Järnvägs
Museiförening
Culture
Museum
31-12-2013
Värnamo
Bredaryds Kulturförening
Culture
N/A
31-12-2013
Emmaboda/Torsås
Henri Hurskainen
Sport
Badminton
31-12-2013
Finspång
Faik Bandy
Sport
Bandy
31-12-2013
Tranås
Tranås BOIS
Sport
Bandy
31-12-2013
Nässjö
Nässjö IF
Sport
Bandy
31-03-2014
Stockholm Region
Location
Engagement
Category
Sub-category
Stockholm
Stockholms
NyföretagarCentrum
Community
N/A
31-12-2013
Stockholm
NHR
Community
N/A
31-12-2015
Södertälje
SBBK
Sport
Basketball
31-12-2013
Kungsholmen
Alviks Basketklubb
Sport
Basketball
30-04-2015
Solna
Solna Vikings
Sport
Basketball
31-12-2013
Liljeholmen
Hammarby Fotboll
Sport
Football
30-11-2013
Södertälje
Assyriska
Sport
Football
30-04-2014
Solna
AIK Hockey
Sport
Icehockey
30-06-2014
Liljeholmen
Huddinge Hockey
Sport
Icehockey
31-12-2013
Täby
IK Waxholm
Sport
Icehockey
01-07-2014
Södertälje
SSS
Sport
Swimming
31-03-2014
14 Swedish regional engagements in detail
End date
End date
Swedish regional engagements in detail 15
East Region, cont.
Location
Engagement
Category
Sub-category
Location
Engagement
Category
Sub-category
Oskarshamn
IF Stjärnan Bandy
Sport
Bandy
31-12-2013
End date
Gislaved
Gislaveds IS
Sport
Football
31-12-2014
End date
Norrköping
Norrköpings basketförening
Dolphins
Sport
Basketball
30-06-2014
Gislaved
Anderstorp IF
Sport
Football
30-12-2014
Gnosjö
Gnosjö IF
Sport
Football
31-12-2013
Oskarshamn
OBBK
Sport
Basketball
2014-04-31
Jönköping
IK Tord
Sport
Football
30-12-2013
Värnamo
Värnamo Bouleklubb
Sport
Boule
31-12-2013
Mjölby
Mjölby AI
Sport
Football
31-12-2013
Finspång
Föreningen Kägelhallen
Sport
Bowling
31-12-2013
Nässjö
Nässjö FF
Sport
Football
31-03-2014
Värnamo
Team Värnamo Bowling Club
Sport
Bowling
31-12-2013
Värnamo
Värnamo Södra FF
Sport
Football
31-12-2013
Jönköping
Smålands Idrottsförbund
Sport
Diverse
30-12-2013
Gnosjö
Sport
IFK Sävsjö
Sport
Diverse
31-12-2013
Football
/Bandy
31-12-2013
Sävsjö Sponsorpaket Waggeryds IK
Bandy & Fotboll
Sävsjö Vrigstad IF
Sport
Diverse
31-12-2013
Värnamo
Bors SK
Sport
Football
31-12-2013
Sävsjö IFK Stockaryd
Sport
Diverse
31-12-2013
Värnamo
Horda AIK
Sport
Football
31-12-2013
Norrköping
Stadium Sports Camp
Sport
Diverse
N/A
Nässjö
Stensjöns IF
Sport
Football
31-03-2014
Norrköping
Åby ridklubb
Sport
Equestrian
31-12-2013
Oskarshamn
IFK Oskarshamn
Sport
Football
31-12-2013
Nässjö
Nässjö Ridklubb
Sport
Equestrian
31-12-2013
Oskarshamn
Bockara GOIF
Sport
Football
31-12-2013
Nybro
Nybro Ridklubb
Sport
Equestrian
31-12-2013
Sävsjö Rörviks IF
Sport
Football
31-12-2013
Mjölby
Mjölby Hästcentrum
Sport
Equestrian
31-12-2013
Nybro
Madesjö IF
Sport
Football
31-12-2313
Oskarshamn
Craftstaden IBK
Sport
Floorball
31-12-2014
Finspång
Finspångscupen
Sport
Football
31-12-2013
Nässjö
Nässjö Innebandyförening
Sport
Floorball
31-03-2014
Finspång
Skärblacka IF
Sport
Football
31-12-2013
Värnamo
Värnamo Innebandyklubb
Sport
Floorball
31-12-2013
Finspång
Torstorps IF
Sport
Football
31-12-2013
Oskarshamn
IBK Svalan
Sport
Floorball
31-08-2013
Gislaved
Bosna IF
Sport
Football
31-12-2014
Sävsjö Wrigstad IBK
Sport
Floorball
31-08-2013
Gislaved
Reftele GOIF
Sport
Football
31-12-2014
Mjölby
Mjölby IBK
Sport
Floorball
31-12-2013
Jönköping
Habo IF
Sport
Football
30-12-2013
Kalmar
Kalmar FF
Sport
Football
30-12-2013
Jönköping
IF Hallby Fotboll
Sport
Football
30-12-2013
Örebro
ÖSK ElitFotboll
Sport
Football
31-12-2013
Motala
Borens IK
Sport
Football
31-12-2013
Värnamo
IFK Värnamo
Sport
Football
31-12-2013
Nässjö
Ormaryds IF
Sport
Football
31-03-2014
Norrköping
IFK Norrköping
Sport
Football
30-12-2013
Söderköping
Söderköpings IK
Sport
Football
31-12-2013
Jönköping
Jönköpings Södra IF
Sport
Football
31-12-2013
Örebro
Rynnunge Idrottsklubb
Sport
Football
31-12-2013
Gnosjö
Reklamplats Konstgräsplan
2012-2016
Sport
Football
31-12-2013
Emmaboda/Torsås
Lindås BK
Sport
Football
31-12-2013
Hällefors
Hällefors AIF
Sport
Football
31-12-2013
Tranås
Tranås Fotbollsförening
Sport
Football
31-12-2013
Oskarshamn
Oskarshamns AIK
Sport
Football
31-12-2013
Jönköping
Smålands Fotbollsförbund
Sport
Football
30-12-2013
Värnamo
FK Liljan
Sport
Football
31-12-2013
Oskarshamn
Hultsfred Fotbollsklubb
Sport
Football
31-12-2014
Hällefors
Grythyttans IF
Sport
Football
30-04-2014
Emmaboda/Torsås
Emmaboda EIS0
Sport
Football
31-12-2013
Mjölby
Skänninge IK
Sport
Football
31-12-2013
Örebro
Karlslunds IF Herr
Sport
Football
31-12-2013
Nybro
Flygsfors
Sport
Football
31-12-2013
Värnamo
Bredaryds IK
Sport
Football
31-12-2013
Tranås
Adelövs IK
Sport
Football
31-12-2013
Värnamo
Forsheda IF
Sport
Football
31-12-2013
Gislaved
Skeppshults BK
Sport
Football
31-12-2013
Nybro
Nybro SIF
Sport
Football
31-12-2013
Sävsjö Hultsjö IF Atom
Sport
Football
31-12-2013
See example on page 24
16 Swedish regional engagements in detail
Swedish regional engagements in detail 17
East Region, cont.
Location
Engagement
Category
Sub-category
End date
Location
Engagement
Category
Sub-category
Finspång
BK Vingen
Sport
Football
31-12-2013
Värnamo
Rydaholms SK
Sport
Icehockey
31-12-2013
Nybro
Orrefors IF
Sport
Football
31-12-2013
Mjölby
Mjölby Hockey
Sport
Icehockey
30-06-2014
Mjölby
Mantorps FF
Sport
Football
31-12-2013
Värnamo
Sport for Life
Sport
Icehockey
31-12-2013
Finspång
Sonstorps IK
Sport
Football
31-12-2013
Gislaved
Gislaveds Motorklubb
Sport
Motor
31-12-2013
Mjölby
Mjölby Turabdin FC
Sport
Football
31-12-2013
Kalmar
KWK produktion AB
Sport
N/A
31-12-2013
Nybro
Sankt sigfrid IF
Sport
Football
31-12-2013
Gnosjö
Sponsorpaket 2013
Sport
N/A
31-12-2013
Gnosjö
Kulltorps Goif
Sport
Football
31-12-2013
Kalmar
JHWC
Sport
N/A
31-12-2013
Nybro
Flerohopp
Sport
Football
31-12-2013
Oskarshamn
OTK
Sport
N/A
31-12-2013
Linköping
Landeryds GK
Sport
Golf
30-09-2014
Norrköping
Lions Åby
Sport
N/A
31-12-2013
Värnamo
Värnamo Golfklubb
Sport
Golf
31-12-2013
Finspång
OK Denseln
Sport
Orienteering
31-12-2013
Kalmar
Kalmar GK
Sport
Golf
30-12-2014
Värnamo
Bredaryds SOK
Sport
Orienteering
31-12-2013
Jönköping
Jönköpings Golfklubb
Sport
Golf
30-12-2013
Hällefors
Hällefors Löparklubb
Sport
Running
30-09-2013
Mjölby
Mjölby Golf AB
Sport
Golf
31-12-2013
Nässjö
Forserums SOK
Sport
Skiing
31-03-2014
Emmaboda/Torsås
Möre Golf
Sport
Golf
31-12-2013
Nybro
Nybro Ski
Sport
Skiing
31-12-2013
Motala
Motala Golfklubb
Sport
Golf
N/A
Hällefors
Reklamskylt
Sport
Skiing
31-12-2013
Värnamo
Rydaholms Goif
Sport
Golf
31-12-2013
Mjölby
Sya Skidklubb
Sport
Skiing
31-12-2013
Gislaved
Isaberg GK
Sport
Golf
30-12-2014
Värnamo
Finnvedens Slalomklubb
Sport
Skiing
31-12-2013
Oskarshamn
Oskarshamns Golfklubb
Sport
Golf
31-12-2013
Norrköping
Vargarna Speedway
Sport
Speedway
31-12-2013
Gnosjö
Hooks Golfklubb
Sport
Golf
31-12-2013
Nässjö
Swimming
31-03-2014
Nybro
Nybro Golfklubb
Sport
Golf
31-12-2013
Nässjö Sim och Livräddningssäll- Sport
skap
Emmaboda/Torsås
Emmaboda Golfklubb
Sport
Golf
31-12-2013
Gislaved
Anderstorps Simsällskap
Sport
Swimming
30-12-2014
31-12-2015
Norrköping
Norrköpings simsällskap
Sport
Swimming
31-12-2013
Kalmar BTK
Sport
Table tennis
30-06-2014
Tranås
Tranås golfklubb
Sport
Golf
End date
Värnamo
Lanna Golfkubb
Sport
Golf
31-12-2013
Kalmar
Hällefors
Saxå GK
Sport
Golf
31-03-2014
Nässjö
BTK Clipper
Sport
Table tennis
31-03-2014
31-03-2014
Gnosjö
Vaggeryds BTK 2011/2012
Sport
Table tennis
31-12-2013
31-12-2014
Norrköping
Racketstadion i Norrköping
Sport
Tennis
31-12-2013
14-06-2014
Värnamo
Värnamo Tennisklubb
Sport
Tennis
31-12-2013
Smålandsstenars TK
Sport
Tennis
30-12-2014
Nässjö
Gislaved
Linköping
Nässjö Bangolf
Anderstorp SK
RP IF
Sport
Sport
Sport
Golf
Handball
Handball
Nässjö
Nässjö Handbollsförening
Sport
Handball
31-03-2014
Gislaved
Mjölby
Mantorps IF, Handboll
Sport
Handball
31-12-2013
Norrköping
Åby Tennisklubb
Sport
Tennis
31-12-2013
31-12-2013
Mjölby
Mjölby Tennisklubb
Sport
Tennis
31-12-2013
30-06-2014
Värnamo
Wärnamo Sportklubb
Sport
Track and field
31-12-2013
IK SISU
Sport
Track and field
31-03-2014
Värnamo
Oskarshamn
Värnamo Handbollsklubb
Oskarshamns IK
Sport
Sport
Handball
Icehockey
Nybro
Nybro Vikings
Sport
Icehockey
30-04-2014
Nässjö
Värnamo
Värnamo GIK
Sport
Icehockey
31-12-2013
Tranås
Tranås AIF Friidrott
Sport
Track and field
31-12-2013
31-12-2013
Nybro
Friidrottsklubben
Sport
Track and field
31-12-2013
31-12-2013
Nybro
BTK Arsenal
Sport
Track and field
31-12-2013
Gislaved
Gislaveds Volleybollklubb
Sport
Vollyball
30-12-2014
Norrköping
Tranås
Vita Hästen Hockey
Tranås AIF Hockey
Sport
Sport
Icehockey
Icehockey
Jönköping
HV71
Sport
Icehockey
30-04-2014
Nässjö
Nässjö HC
Sport
Icehockey
31-03-2014
18 Swedish regional engagements in detail
Swedish regional engagements in detail 19
West Region
Location
Engagement
Category
Sub-category
Location
Engagement
Category
Sub-category
Göteborg
NyföretagarCentrum
Community
Community
31-12-2013
End date
Kungälv
Vårcupen
Sport
Football
Göteborg
CONNECT Väst
Community
Entrepreneurship
01-06-2014
Lysekil
Lysekils FF
Sport
Football
17-05-2013
Göteborg
NyföretagarCentrum i GBG
Community
Entrepreneurship
31-12-2013
Uddevalla
IK Rössö Uddevalla
Sport
Football
30-04-2013
Trollhättan
Trollhättans Kommun
Community
Entrepreneurship
N/A
Kungälv
IK Kongahälla
Sport
Football
04-03-2013
Kristinehamn
Stiftelsen
NyföretagarCentrum
Community
Entrepreneurship
31-12-2013
Lysekil
Grundsunds IF
Sport
Football
21-05-2013
Mariestad
Mariestads Bollklubb
Sport
Football
31-12-2013
Uddevalla
Styrelseakademin
Community
N/A
31-12-2013
Torsby
Torsby IF
Sport
Football
31-12-2013
Kungälv
Visible media
Community
N/A
01-01-2014
Säffle/Åmål
Säffle FF
Sport
Football
31-12-2013
Kungälv
Kubbiad inkl. stipendium
Community
N/A
31-08-2013
Torsby
Nordvärmlands FF
Sport
Football
31-12-2013
Torsby
Torsby Rotary
Community
N/A
31-12-2013
N/A
Västanviks AIF
Sport
Football
31-12-2013
Kungsbacka
Kungsbacka kommun
Community
N/A
31-12-2013
Torsby
IFK Velen
Sport
Football
31-12-2013
Kungälv
Villaägarna
Community
N/A
01-02-2013
Stenungsund
Stenungsund Golfklubb
Sport
Golf
31-12-2013
Lysekil
Gullmarsskolan
Community
Scholarship
Lysekil
Skaftö Golfklubb
Sport
Golf
31-12-2013
Göteborg
Björndammen
Community
School
31-12-2013
Karlstad
Kils Golfklubb
Sport
Golf
31-12-2013
Kungälv
Momenta
Community
School
02-01-2013
Lysekil
Bråstad Golf
Sport
Golf
28-03-2013
Göteborg
Svenska Kammarkören
Community
Singing
31-12-2014
Mariestad
Mariestads Golfklubb
Sport
Golf
31-12-2013
Kungälv
Näringslivets dag
Community
Trade & industry
25-04-2013
Skövde
IFK Skövde
Sport
Handball
31-08-2014
Kungälv
Nyföretarcentrum
Community
Trade & industry
01-04-2013
Göteborg
IK Sävehof
Sport
Handball
31-08-2014
Kungälv
Morronpasset
Community
Trade & industry
01-01-2013
Skövde
IFK Skövde
Sport
Handball
31-08-2013
Göteborg
GBG Int. Filmfestival
Culture
Film
31-12-2013
Kungsbacka
HK Aranäs
Sport
Handball
31-08-2013
Göteborg
Göteborgs Operan
Culture
Music
31-12-2014
Skövde
Skövde HF
Sport
Handball
31-08-2013
Uddevalla
Collegium Musicum
i Uddevalla
Culture
Music
31-10-2013
Göteborg
Partille Handbollsförening
Sport
Handball
31-05-2014
Lysekil
Allsång i Lysekil
Culture
Music
Karlstad
Färjestad BK
Sport
Icehockey
31-08-2013
Kungälv
Bandy
Sport
Bandy
Skövde
Skövde IK
Sport
Icehockey
31-08-2014
Mariestad
Otterbäckens Bandyklubb
Sport
Bandy
31-12-2013
Mariestad
Mariestads BOIS hockey
Sport
Icehockey
30-06-2014
Uddevalla
UKF Uddevalla
Konståkningsförening
Sport
Figure skating
30-06-2013
Mariestad
IBK Lockerud
Sport
Icehockey
30-05-2013
Mölndal
Kållereds Sportklubb
Sport
Icehockey
31-12-2013
Kungälv
Skylt vid arena
Sport
Figure skating
31-12-2013
Munkedal
Munkedals BK
Sport
Icehockey
30-05-2013
Mölndal
Lindome IBK
Sport
Floorball
31-12-2013
Kungälv
Dräkter
Sport
N/A
31-01-2013
Göteborg
GAIS
Sport
Football
31-12-2013
Falköping
Falköping AIK Orientering
Sport
Orienteering
30-12-2014
Skövde
Skövde AIK
Sport
Football
31-12-2013
Lysekil
SAIS
Sport
Orienteering
17-05-2013
Uddevalla
IK Oddevold
Sport
Football
31-12-2013
Säffle/Åmål
Hagenrundan Åmål
Sport
Running
31-12-2013
Mölndal
Lindome Gif
Sport
Football
31-12-2013
Torsby
Valborgsruset
Sport
Running
31-12-2013
Mölndal
Tölö IF
Sport
Football
31-12-2013
Munkedal
Munkedals bordtennisklubb
Sport
Table tennis
30-11-2013
Göteborg
Sävedalens IF
Sport
Football
31-12-2013
Uddevalla
Ljungskile Tennisförening
Sport
Tennis
30-04-2013
Kungälv
Ytterby IS
Sport
Football
01-04-2013
Munkedal
Munkedals Idrottsförening
Sport
Track & field
31-12-2013
Mariestad
Mariestads AIF Friidrott
Sport
Track & field
31-12-2013
N/A
N/A
01-04-2013
End date
05-03-2013
See example on page 24
20 Swedish regional engagements in detail
Swedish regional engagements in detail 21
South Region
Location
Engagement
Category
Sub-category
Location
Engagement
Category
Sub-category
Karlskrona
Projekt Tryggare Karlskrona
Community
Cash free society
30-06-2014
Klippan
FC Örkelljunga
Sport
Football
Helsingborg
Idrott för Alla
Community
Diversity
31-12-2013
Växjö/Åseda
Växjö FF
Sport
Football
07-11-2013
Helsingborg
Marknadsföreningen
Community
Entrepreneurship
31-12-2013
Ängelholm/Båstad
Ängelholms FF
Sport
Football
15-04-2014
Malmö
Malmö NyföretagarCenter
Community
Entrepreneurship
31-12-2013
Ängelholm/Båstad
Hjärnarps GIF
Sport
Football
01-01-2014
Helsingborg
NyföretagarCentrum Skåne
Nordväst
Community
Entrepreneurship
31-12-2013
Växjö/Åseda
Tolgs IF
Sport
Football
31-12-2013
Halmstad
Ringenäs GK
Sport
Golf
31-12-2013
Alvesta
NyföretagarCentrum
Community
Entrepreneurship
31-12-2013
Halmstad
Halmstad GK
Sport
Golf
31-12-2014
Ängelholm/Båstad
Ängelholms Gladjazz
Community
Music
31-12-2013
Halmstad
HK Drott
Sport
Handball
31-12-2013
Halmstad
Hallandskontot
Community
N/A
31-12-2013
Helsingborg
BizNet + Beachhandboll
Sport
Handball
31-12-2013
Växjö/Åseda
Växjö Kyrkliga Samfällighet
Community
N/A
31-07-2014
Växjö/Åseda
Växjö Handbollsförening
Sport
Handball
31-12-2013
Växjö/Åseda
Växjö Pensionärsförening av
PRO
Community
N/A
31-12-2013
Halmstad
Travet Halmstad
Sport
Harness racing
31-12-2013
Halmstad
Galan 2013
Community
Network
31-12-2013
Helsingborg
Rögle BK /Guldpartner
Sport
Icehocky
31-08-2013
Växjö/Åseda
Friluftsbasen Ryttartorpet
Culture
Outdoor life
31-12-2013
Växjö/Åseda
Växjö Lakers Idrott AB
Sport
Icehocky
31-08-2013
Växjö/Åseda
Friluftsbasen Ryttartorpet
Culture
Outdoor life
13-09-2013
Ängelholm/Båstad
Rögle
Sport
Icehocky
31-08-2013
Karlskrona
Badminton EM
Sport
Badminton
31-12-2014
Klippan
Rögle BK /Guldpartner
Sport
Icehocky
31-08-2013
Växjö/Åseda
Åby/Tjureda
Sport
Bandy
03-10-2013
Höganäs
Rögle BK
Sport
Icehocky
31-08-2013
Växjö/Åseda
Öjaby IS
Sport
Bandy
13-09-2013
Åstorp
Rögle BK
Sport
Icehocky
31-08-2013
Klippan
BK Lejonet
Sport
Bowling
01-09-2013
Åstorp
Rögle BK
Sport
Icehocky
31-08-2013
N/A
Engelholms BMX Klubb
Sport
Cycling
31-12-2013
Halmstad
Halmstad Hockey
Sport
Icehocky
30-06-2014
Helsingborg
Spiltan
Sport
Equestrian
31-12-2013
Växjö/Åseda
Växjö Lakers AB
Sport
Icehocky
09-03-2015
Klippan
Åsbo ryttarförening
Sport
Equestrian
05-06-2015
Halmstad
Judo National
Sport
Judo
31-12-2014
Klippan
Perstorps Kör- och
Ryttarförening
Sport
Equestrian
31-12-2013
Karlskrona
Blekinge Idrottsförbund
Sport
N/A
30-06-2014
Alvesta
AGIF Sponsring
Sport
N/A
31-12-2013
Växjö/Åseda
Växjö IBK (Vipers)
Sport
Floorball
31-08-2013
Halmstad
Halmstad Brass
Sport
N/A
31-12-2013
Klippan
Åby IBK
Sport
Floorball
01-08-2014
Växjö/Åseda
Växjö Orienteringsklubb
Sport
Orienteering
31-12-2013
Växjö/Åseda
Ingelstad IBK
Sport
Floorball
31-12-2013
Växjö/Åseda
Dädesjö Skytteförening
Sport
Shooting
31-12-2013
Växjö/Åseda
Sällskapet Öjaby Sport
Sport
Floorball
31-12-2013
Halmstad
SK Laxen
Sport
Swimming
31-12-2013
Malmö
Swedbank Stadion Malmö
Sport
Football
12-02-2018
Halmstad
Halmstad Bordtennisklubb
Sport
Table tennis
30-09-2015
Helsingborg
Team Helsingborg
Sport
Football
31-12-2013
Växjö/Åseda
Dänningellanda BTK
Sport
Table tennis
15-10-2013
Växjö/Åseda
Östers IF
Sport
Football
31-12-2013
Svedala
Svedala Tennisklubb
Sport
Tennis
31-12-2013
Växjö/Åseda
Växjö Norra IF
Sport
Football
31-12-2013
Ängelholm/Båstad
Ängelholms Vattenpoolare
Sport
Water polo
31-10-2013
Ängelholm/Båstad
Vegeholms IF
Sport
Football
01-01-2014
Växjö/Åseda
Ingelstad IK
Sport
Football
31-12-2013
Växjö/Åseda
Gransholms IF
Sport
Football
27-12-2013
Växjö/Åseda
Vederslöv/Dänningelanda IF
Sport
Football
15-09-2013
Alvesta
Moheda IF
Sport
Football
31-12-2013
Alvesta
Slätthögs BOIF
Sport
Football
31-12-2013
22 Swedish regional engagements in detail
End date
End date
14-12-2014
Swedish regional engagements in detail 23
Examples
GöteborgsOperan
GöteborgsOperan is one of the strongest brands in
Sweden in the cultural and entertainment business.
Each year 250 000 guests visits the opera and one of
its 200 shows. Swedbank is supporting one of these
shows in particular. It is named Mobbad?/Unga för Unga
(Bullied? Youths for youths) and raises awareness on
one of our important belief.
It is a musical play produced with the help of 10-yearolds from the region of Västra Götaland. They
contributed with poems, stories, pictures and drawings
on the theme “mobbad” (bullied). Professionals then
turned these contributions into an artwork. Go see it if
you can, it premiers the 5th of November 2013.
Stadium Sports Camp
Stadium Sports Camp is the largest experience
and sports camp for kids in Sweden. It is located in
Norrköping and people from all over Sweden are coming
to this camp. Last year 6 212 kids participated. The
camp consists of 16 different options of sports and
gives Swedish youths the possibility to, during one week
in the summer, exert the sport closest to their heart.
But Stadium Sports Camp provides much more than
that. It is a place for youths to meet and interact with
people, to gain new friends, to get unforgettable
experiences and memories for life.
24 Examples
Stå upp för fotbollen (Stand up for football)
Swedbank is the initiator of Stå upp för fotbollen, an
initiative for the game of football as a positive force. A
game filled with joy and love for your team.
The objective with the foundation is a game with a
positive stand culture where everyone feels welcome
in a safe manner, a game without violence, threats and
hooliganism . In 2013, one of the biggest activity of Stå
up för fotbollen was held at Almedalsveckan, which is
a yearly event where the Swedish political parties and
other organisation (public and state owned) gather for
one week to discuss and debate political and societal
issues. Almost 100 people, all from politician, corporates
and supporters, showed up to join the debate held by
Stå upp för fotbollen. The attendance is a receipt for the
question’s importance and empowers our engagement.
Umeågalan
Umeågalan is a very popular event that attracts
more than 700 participants from the whole region
of Umeå. It is an eminent opportunity to get inspired,
to network and to tribute the local business climate.
Since the beginning, in 2004, the objective has been to
acknowledge successful businesses and entrepreneurs,
and at the same time signify their importance for the
growth and development of Umeå.
We are a proud main sponsor to Umeågalan and support
their work in encouraging entrepreneurship.
Examples 25
39
registered engagements
in the Baltics 2013
Category share of registered
engagements in Estonia
79%
Community
Number of engagements
Community11
Culture1
Sport2
Total14
Estonia
7%
Culture
14%
Sport
Category share of registered
engagements in Latvia
Latvia
Number of engagements
Community7
Culture0
100%
Community
Sport0
Total7
Lithuania
Share of registered
engagements per country
Category share of registered
engagements in Lithuania
46%
Lithuania
36%
Estonia
26 Engagements in the Baltics
18%
Latvia
39%
Community
Number of engagements
Estonia14
Latvia7
Number of engagements
Community7
Culture9
Lithuania18
Sport2
Total39
Total18
50%
Culture
11%
Sport
Engagements in the Baltics 27
Estonia
Lithuania
Engagement
Category
Sub-category
Engagement
Category
Sub-category
Teach First in Estonia
Community
Education
31-12-2014
End date
Who needs it?!
Community
Education
Back to School
Community
Education
31-12-2014
Student Company
Community
Entrepreneurship
31-01-2013
Forest University
Community
Education
30-09-2013
Student Company
Community
Entrepreneurship
31-08-2013
Business Ethics Scolarships
Community
Education
31-12-2014
Project "Business for Kaunas"
Community
N/A
31-08-2013
Prototype fund Prototron
Community
Entrepreneurship
01-08-2015
Investors Forum Awards 2013
Community
N/A
01-05-2013
Junior Achievement
Community
Entrepreneurship
31-12-2013
Agroculture Festival
Community
N/A
31-08-2013
Donation portal "I love helping"
Community
N/A
31-12-2013
Event "Family Day"
Community
N/A
01-09-2013
Estonian Food Bank
Community
N/A
31-12-2013
Young Jazz Wave 2011
Culture
Music
31-08-2013
Regional sponsorship
Community
N/A
31-12-2013
Zagares Cherry festival
Culture
N/A
01-05-2013
Good Deed Foundation
Community
N/A
31-12-2014
Klaipeda Sea Festival
Culture
N/A
31-08-2013
Corporate sponsorship
Community
N/A
31.12.2011
Cinema Festival
Culture
N/A
01-08-2013
International Centre of Arvo Pärt
Culture
N/A
31.12.2013
Druskininkai Town Festival
Culture
N/A
31-08-2013
Estonian Health Tracks
Sport
N/A
31.12.2013
Town Anniversary Festival
Culture
N/A
31-08-2013
Estonian Skiing Association
Sport
Skiing
Town Festival
Culture
N/A
01-09-2013
Contest for Youth "Maisatyne"
Culture
N/A
01-03-2013
Panevezys theater festival
Culture
Theater
31-08-2013
Velomarathon 2013
Sport
Cycling
26-08-2013
Playing Field fo Schoolchildren
Sport
N/A
31-08-2013
30-04-2014
See example on page 30
End date
N/A
See example on page 31
Latvia
Engagement
Category
Sub-category
Social idea contest OPEN MIND
Community
Diversity
31-12-2013
End date
Junior Achievement Latvia
Community
Education
08-08-2013
Student companies, Job shadow day
Community
Education
31-12-2014
Mission Possible (Teach for All) programm
Community
Education
31-12-2013
Business incubators
Community
Education
31-12-2013
Grants programm Atspçriens (Take-off)
Community
Entrepreneurship
31-12-2013
Community empowerment programm
Community
NGO
31-12-2013
See example on page 30
28 Baltic engagements in detail
Baltic engagements in detail 29
Examples
Back to School (Estonia)
Back to School was launched in 2007. The initiative aims
to create value for schools as well as other organisations that are looking for ways to contribute to Estonian
education. Today, the initiative has reached thousands
of people and continues to grow each year.
Swedbank is strategic partner to Back to School, that
makes it possible for professionals to give guest lectures
at schools all over Estonia. We support the idea of every
person, every company, every organisation playing a
role in sharing its knowledge and experience in schools.
We want to contribute to opening up borders, bringing
together different generations and experiences and
areas of life and helping to shape a more cohesive, open
and intelligent Estonia.
Mission Possible (Latvia)
Mission Possible is a nation-wide initiative aimed at
establishing education as a value in Latvia through helping talented higher education institution graduates to
become inspirational teachers and future leaders. The
objective of Mission Possible is to raise the status of the
teacher profession and to boost students’ motivation
to study and become active members in, and builders of,
society.
ing young personalities and positive social integration.
In addition to financial contributions to this program,
we have actively contributed with the competence and
resources of its staff.
Who needs it?! (Lithuania)
Together with the telecommunications company Omnitel,
we initiated a skill-oriented volunteer project called Who
needs it?! in Lithuania.
Who needs it?! is an internet-based volunteer movement. The aim is to help professionals and teachers to
coordinate projects that engage students in realitybased activities, e.g. visiting a bank branch, following a
journalist on the job, having a doctor visit for a lecture or
getting a communication specialist to provide advice on
improving a school’s newsletter.
Today, Who needs it?! has 253 volunteers from Swedbank,
Omnitel and 56 other companies and organisations. Over
320 teachers from 214 schools have joined the project
since it started.
With our engagement and as a co-founder of the
initiative we want to contribute to strengthen Latvian
perception that education is of superior value by foster-
30 Examples
Examples 31
Notes
32 Notes
Notes 33
Contact information
Group Sponsorship, CMO
Björn Larsson
[email protected]
Phone: +46 8 58 59 24 99
West Region
Staffan Liewendahl
[email protected]
Phone: +46 70 549 7545
Head of Brand Engagement
Jenny Ström
[email protected]
Phone: +46 8 58 59 31 29
South Region
Åsa Lundquist
å[email protected]
Phone: +46 72 224 5069
Regions
Northern Region
David Melender
[email protected]
Phone: +46 70 372 7957
Baltic Banking
Estonia
Kristi Roost
[email protected]
Phone: +372 5621 5672
Central Region
Lars-Göran Karlsson
[email protected]
Phone: +46 70 317 6260
Latvia
Dace Ozolina
[email protected]
Phone: +371 674 44576
Stockholm Region
Camilla Sahibzada
[email protected]
Phone: +46 70 555 4830
Lithuania
Brigita Vyšniauskaitė
[email protected]
Phone: +370 525 8235
East Region
Michael Möller
[email protected]
Phone: +46 70 322 8785
34 Contact information
For more information contact Jenny Ström, Head
of Brand Engagement, at [email protected]