Diet –Trapped! - Nutrient Rich Superfoods
Transcription
Diet –Trapped! - Nutrient Rich Superfoods
1 Copyright 2010 All Rights Reserved Worldwide Nutrient Rich is a registered trademark, the property of Custom Media Communications, Inc The Legal Stuff Published by: John Allen Mollenhauer NutrientRich.com The Lifestyle Coaching Center 209 E Northfield Rd Livingston, NJ 07039 All rights reserved. No part of this book may be reproduced or transmitted in any Formby any means, electronic or mechanical, including photocopying, recording or by any information storage or retrieval system without written permission by the author, except for the inclusion of brief quotations in a review. Disclaimer The information provided in this manual is a general guidance only and is not intended as a substitute for advice from a physician or other health care professional. Do not use this information to diagnose or treat a health problem or disease without consulting a qualified health care professional. Any body using the information provided in this book or any corresponding website is doing so at “his or her” own risk. Please consult your Doctor. These pages are designed to provide authoritative information in the areas of lifestyle and healthy living and are presented with the understanding that the publisher, primary and contributing authors are not rendering medical advice. It is the individual reader's obligation to evaluate their own medical needs, to determine for themselves whether specific medical advice is required, and where necessary to seek the services of a qualified health care professional. You should consult with a healthcare professional before accepting any advice about diet, exercise or any recommendation in this manual or its corresponding website, NutrientRich.com. It is not the purpose of this manual to reprint all the information that is otherwise available to authors, printer and publisher but to compliment, amplify and supplement other texts. For more information see the references throughout the text. Every effort has been made to make this manual, as complete and accurate as possible. However there may be mistakes, both typographical and in content. Therefore this text should only be used as a general guide and not as the ultimate source of published information. Furthermore, this manual contains information, only up to the printing date. The authors, advisers and publisher shall have neither liability nor responsibility to any person or entity, with respect to any health condition, loss or damage caused or alleged to be caused directly or indirectly by the information contained in this manual. If you do not agree with the above, return this manual to the publisher. 2 Copyright 2010 All Rights Reserved Worldwide Nutrient Rich is a registered trademark, the property of Custom Media Communications, Inc Table of Contents Contents The Legal Stuff ................................................................................................................... 2 Introduction ......................................................................................................................... 4 What is The Diet Trap? ....................................................................................................... 7 A few examples of potential diet traps ............................................................................. 10 You can get free of the diet traps. ..................................................................................... 12 Be very happy that you are here. ...................................................................................... 13 The benefits of eating The Nutrient Rich Way are many: ............................................ 13 Nutrient Rich vs. nutrient poor ......................................................................................... 14 DIET-TRAP ONE: Eating Less, On Purpose. ................................................................. 16 DIET-TRAP TWO: Believing “moderation in everything” ............................................ 17 DIET-TRAP THREE: Living on “Health Food” ............................................................ 20 DIET-TRAP FOUR: Falling for the protein and calcium myths, which promote the very problems they’re supposed to solve. ................................................................................. 21 DIET TRAP FIVE: Living a low carb, “low performance” lifestyle, thinner but essentially sick. ................................................................................................................. 23 DIET-TRAP SIX: Eating nutrient poor food and making up the difference with expensive supplements...................................................................................................... 28 DIET-TRAP SEVEN: Using Food and Drink as Stimulants........................................... 31 DIET-TRAP EIGHT: Going Hungry the Low Cal – Low Fat Way ................................ 32 DIET-TRAP NINE: Being misled by association ........................................................... 34 DIET-TRAP TEN: Thinking you are not motivated when you are really just diet-trapped. ........................................................................................................................................... 36 The End of “Diet Thinking” ............................................................................................. 38 About the Author: ............................................................................................................. 39 3 Copyright 2010 All Rights Reserved Worldwide Nutrient Rich is a registered trademark, the property of Custom Media Communications, Inc Introduction Diet thinking; it's thinking that keeps you stuck in a perpetual cycle of limitation and defeat with just enough success to keep you hooked. We‟ve been indoctrinated in diet thinking by the beverage, food, fitness, weight loss and medical industries all of whom dispense carefully crafted ideas in the form of marketing, that install problems and posture various products as “solutions”. As a whole (not including certain individuals and companies) these industries have a vested interest in perpetuating the never ending cycle of overweight and health complications. That‟s the business. Diet thinking is a mindset forged by a vocabulary, based on concepts that don‟t make work when you subject them to even a little common sense, yet they have become so much a part of the popular psyche, one might feel or sound like a Zen Master, or a free “radical” if they didn‟t parrot them, including the professionals. Diet thinking can become an identity and has become a business for many. To break free, you need to change not only how you eat, but how you think and live. The Diet Trap is about helping you identify the diet “traps” that are holding you back from having the vibrant health and peace of mind you seek. It will help you break free of diet thinking and actually take the first step toward vibrant health, for life which is eating nutrient rich foods. When you start eating nutrient rich foods and learn how to eat for health, performance and natural weight loss, you won‟t have to become a radical as so many become, when they finally discover they have been living in a web of false ideas for so long and finally start to get out. Unfortunately, stuck in yet another unsuspecting diet trap, they get radical to stay consistent and prove success with an approach that again, just won‟t work. Ultimately, when do you do break free from diet thinking, which for many can take years, you will feel a little Zen-like, a sort of enlightenment when you are no longer under the control or “cookied” by marketing ideas and concepts that keep you trapped eating foods and in ways that perpetuate your problem. You will know you have arrived when you are eating nutrient rich foods as part of a successful lifestyle. Only 3-10% of the population lives a lifestyle that enables their bodies to function and perform well; they eat nutrient rich foods. 4 Copyright 2010 All Rights Reserved Worldwide Nutrient Rich is a registered trademark, the property of Custom Media Communications, Inc The rest, eat predominantly nutrient poor foods that inevitably lead to an overweight condition and health complications. They are stuck in this diet trap, and the thinking that supports it, that prevents them from living in balance, with vibrant health and peace of mind while living at or near their ideal weight. Most are trying harder than ever before. They are going on more diets, eating less and exercising more, living hungry and even when they think they‟re not dieting, they are trying to manage their weight. This is having a major negative impact on the health and wellbeing (both physically and psychologically) of the majority of the population and many just give up. No matter how hard they try, they just can‟t break free of diet thinking that keep them trapped. As a population we‟re giving it everything we‟ve got, and – overall -- we are making little progress towards losing weight and keeping it off, because the diet traps we are caught up in are designed to keep the pounds creeping up and up and up as our health keeps plummeting. In the 2010 Dietary Guidelines, Obesity has been described as our “Our single biggest health threat“. They go on to say that “adopting healthy dietary patterns, population- wide, is a daunting public health challenge because of the powerful influences that currently promote unhealthy consumer choices, behaviors and lifestyles.” Let‟s face it, there are so many food choices today, and food is everywhere. It‟s no wonder we‟re diet trapped; we are caught up in eating stuff we‟re not even aware is hurting us, in volumes that we would never see in a natural environment, compounded by other aspects of lifestyle that we don‟t realize are affecting us, and then we are dealing with the seemingly perplexing complexity of it all, with concepts that just don‟t cut it - like “eating less” of foods that aren‟t healthy to begin with or “exercising more” to burning off the nutrient poor calories that are compromising our bodies very ability to function right to start. Complicate that by so much advice on the market that conflicts, even from people we trust and the social pressures to fit in and at times, I don‟t blame or shame people for just adopting the old saying “just enjoy your life”. And if that weren’t enough, once you finally decide to eat for health, and “lose weight naturally”, most people think that they have to “eat like a rabbit”; like the woman on the cover of this ebook who is mindboggled at the very thought of eating a sparse salad just so she can lose weight. It doesn‟t have to be like this or that, anymore. You have arrived at eating Nutrient Rich! 5 Copyright 2010 All Rights Reserved Worldwide Nutrient Rich is a registered trademark, the property of Custom Media Communications, Inc “Next to water, food and companionship, the need and desire for weight loss may well be the next most common attribute of the homosapiens species. For some it‘s a mere 5-10 pounds, for others 100 plus. For some it‘s about vanity, others performance—to drop 10 to climb the hills stronger on my bike— and for others it‘s nothing less than a matter of life and death.‖ – Shawn Phillips. Pay attention to this overstated fact: Over two-thirds of American adults are overweight, and half of that number (fully one-third of us) are obese. 6 Copyright 2010 All Rights Reserved Worldwide Nutrient Rich is a registered trademark, the property of Custom Media Communications, Inc What is The Diet Trap? First it‟s not one trap; it‟s the many myths the food and diet industries have taught us – like "a calorie is a calorie." All calories are not created equal, maybe in terms of energy released in a calorimeter (the most common device for measuring the heat of combustion or caloric value of a material). But our bodies treat them differently, depending on their nutrient “packaging.” Calorie theory doesn‟t account for what the human body cannot absorb, or what is used in the digestive process or what the body can utilize in the first place vs. what it will store as excess weight and be forced to eliminate from the body if it can even do so, in an unhealthy state. Calorie theory does not consider the impact empty, nutrient-poor calories have on the body when they overwhelm and poison our bodies and compromise our health. Diet traps are popular “common-sense” answers (like “eat less” often combined with “exercise more”) that seem innocuous and beneficial – and at face value make sense as a solution to overweight, but not if your diet is nutrient poor and your lifestyle is not balanced and healthy. They’re false information we‟ve been fed all our lives – like the idea that you have to eat meat and dairy everyday to lose weight, grow and build strong bones and be healthy… They’re short-term methods with negative long-term effects. Lowcarb, low-cal and low-fat diets, where we manipulate nutrient and caloric concentrations in extreme ways, all fit into this category! Even if they masquerade as “lifestyles,” they‟re still diet traps! They’re tricks we think help us keep our weight down, but don’t – like using caffeine as an appetite suppressant only to overeat later, because we‟ve confused our hunger signals and made ourselves sick. They’re beliefs that sabotage our quality of life and our success – like thinking that weight is about willpower, motivation or self-control. You can‟t measure anyone‘s will power or self-control by looking at their weight or when they are under the influence of nutrient poor foods. Diet traps are powerful food, weight and fitness beliefs and behaviors that keep us overweight and obsessed with losing weight. Diet Traps snare not only our health and our self-esteem, but our ability to perform at a high level. They keep us stuck. 7 Copyright 2010 All Rights Reserved Worldwide Nutrient Rich is a registered trademark, the property of Custom Media Communications, Inc They include commercial diets, but they’re not limited to them by any means. They are rituals and tactics that induce unnatural weight loss or promote unhealthy, unsustainable weight management, because in most cases they keep us dependent on the nutrient-poor and barren foods that are at the root of the problem. And the consequences are clear: sickness – and so many more. weight gain, disease, depression, They’re unsuccessful strategies because they don’t free us from our food addictions or fulfill our complete nutrient needs. They promise success and freedom, but rarely deliver. Today, the “truth teller” approach is to point out all the “traps” and then sell you right back into one. That is not going to happen here, especially when you get free of the ultimate diet trap! 8 Copyright 2010 All Rights Reserved Worldwide Nutrient Rich is a registered trademark, the property of Custom Media Communications, Inc The Ultimate Diet Trap Eating Less, Not Better! We are not overweight because there is a lack of diets on the market; or because we are eating too much. Eating too much is actually an effect, not a cause. One of the primary causes is that we eat nutrient poor foods that leave us full but unfulfilled and driven to over consume, and then we are told to eat less of those foods and that doesn‘t work! We are overweight because too few of the diets on the market promote eating the right quality foods. They are diets that appeal to people‟s addictions and they promote eating less of those foods that aren‟t serving the nutrients we need to succeed to begin with. According to the World Health Organization we are obese because… ―diets high in refined carbohydrates give way to more varied diets with a higher proportion of fats, saturated fats and sugars.‖ We get overweight (unhealthy) but instead of just improving the quality of the food we eat, we try to change the quantity. We all know what happens then. We lose weight by eating less (going hungry) but we inevitably gain it back because eating less of foods that do not promote health will ultimately leave you overweight anyway. The 2010 DGAC report concludes that good health and optimal functionality across the life span are achievable goals but require a lifestyle approach including a total diet that is energy balanced and Nutrient Rich! And that may just be the hardest thing for people to learn. That until they start eating Nutrient Rich diets, they will always suffer from diet traps that undermine their health and happiness. Overfed and Undernourished. Too many of us, are overfed and undernourished or just plain starving ourselves as long as we can, and then give up in despair when our bodies revolt and drive us to eat until we‟re sick – physically and emotionally. (Sound melodramatic? It‟s not. It‟s called dieting!) Others of us have actually managed to “conquer” our weight and beat our bodies into submission. Others consider us “the lucky ones,” but we know better. We‟ve arranged our schedules (and, by default, our lives) around our diet and exercise programs, often subjugating our relationships, our career goals, and our 9 Copyright 2010 All Rights Reserved Worldwide Nutrient Rich is a registered trademark, the property of Custom Media Communications, Inc other interests to our never-ending battle to stay thin – (notice I didn‟t say health or “fit”). Losing weight does not mean you are fit. When we are diet-trapped, we find ourselves at times snapping at our partners, frustrated with our children, deciding not to go out, not to take the class, not to accept the blind date. Too often, we‟re lashing out, pulling away and withdrawing because we don‘t feel good, and we don‘t feel good about how we look – we‘re trapped! We‟ve compromised our health – and the wholeness of our lives – because of our struggle with our weight, and we don‟t know what to do to remedy the situation. At the time of this writing, there are more than 300 weight-loss ―solutions‖ being marketed on a national level in America. They all have ―the answer.‖ And apparently, we‘re not getting it. ―Most of today‘s popular diets are based on flawed and absent nutritional science, or take one small fact in a very complex science and magnify it to create a new approach laden with false promises. At best they provide only short-term results‖ ―It‘s not about losing weight – it‘s about producing a maximum state of health, for life.‖ – Barbara Sarter Ph.D, R.N, F.N.P A few examples of potential diet traps Here‟s a “short list” of popular diets to choose from: 3- or 4- Day Diet, 7 Day Diet, 5 Day Miracle Diet, 6 Week Body Makeover, 8 Minutes in the Morning, Acutrim, Adiphen, Atkins Diet, Advocare, Algoxyll Alkaslim, Anne Collins, Apple Cider Vinegar, Arnot Revolutionary Weight Loss, Dr. Atkins New Diet Revolution, Axokine, Bariatric Surgery, Berry Trim Plus, The New Beverly Hills Diet, BioSlim, Blood Type Diets, Body Solutions, Cabbage Soup Diet Cambridge, Callogen protein diets, Calorad, Camp Shane, Carbohydrate Addict's LifeSpan, Carb Away, Carb Blockers, Carb Cutter, Carb Eliminator, Carbojenics, Carbo Lock, Chasing Freedom Chitosan, Chitosol, Chromaslim, Conjugated Linoleic Acid (CLA) Cortislim, Curves for Women, Chromium Picolinate, Dexatrim, Dietsmart, Diet Center, Diet Workshop, Diet Power Diet Teas, Dinomins, Dr. Phil McGraw “diet book”, Eat Orgasmically and Still Lose Weight, Dotti’s Weight Loss Zone, DHEA Eat Great, Lose Weight, Eat Right 4 Your Type, The Eclipse, eDiets, eFitness, Egg Diet, Ephedra (Ephedrine), Escape Your Shape, Extreme Power Plus, Fat Binders, Fat Burners, Fat Flush Plan, Flenfluramine/phentermine, Fen/Phen), Genicil, GlycoLEAN, Grapefruit Diet, Grow Lean, Herbal Phen-Fen, Herbalife HMR, Herbal Supplements, Hollywood 48 Hour Miracle Diet, Home Exercise Machines Human Growth Hormone, Hydroxycut, 10 Copyright 2010 All Rights Reserved Worldwide Nutrient Rich is a registered trademark, the property of Custom Media Communications, Inc Inhalers, Jenny Craig, Kashi Golean Shakes Ladies Workout Express, L-Carnitine, L.A. Weight Loss Centers, Lipoban, Lipodrene, Loma Linda Diet, Low Carbohydrate Diets, Maggie Drozd Spice Capsules, Marilu Henner, Natural Trim, Maker’s Diet, Medifast, Metabolife, Metabo-Lite, MeTrim, Meridia (Sibutrimine), Miami Diet Miracle Tab, Mommy Style, New Direction, Nutricounter, Nutrisystem, Optifast, Overeaters Anonymous (OA), PACE, Patent Lean, Peel Away the Pounds, Pentabosol Physicians Weight Loss Centers, Picture Perfect, Plant Macerat, Prism Diet, Protein Power, Puralin, Pyruvate, Jay Robb, Scan Diet, Scarsdale Diet, Scott & White Diet, Senna, Shapefast, Richard Simmons, Shapedown Pediatric Obesity, Skinny Pill, Skinny Pill for Kids, Sleep A-Weigh, Slim Down Solution, Slim Fast Slim in 6, Slimpatch, Smart Technique, The Solution, South Beach Diet, Soy Protein Shakes Special K Diet, Spirulina, Stacker 2, Subway Diet, Suddenly Slim, Sugar Busters, SureSlim, Suzanne Somers, Synadrene, The Firm, Thermalean, Thermoburn, Thermocarb, Thermojetics, ThermoLift, Thermoslim, Thyro-Slim, Trim Life Trim Spa, TOPS Club, The Ultimate Weight Solution, Ultra Carb, Ultra Lipo Lean, Ultimate Carb Phaser 1000, Xenadrine, Xenical(Orlistat), Walk Away the Pounds, Weigh Down, Weight Watchers, Weight Watchers FlexPoints, WW Winning Points Plan, WW Online, WW Canada, The Zone, Zymax, Anorex, Leptoprin, Get with the Program by Bob Greene, Ultra et Slim Pastilles, Isagenix, Avon Slim Well, Nutricise, Oxycise, Relora, The Business Plan for the Body, Body Wraps, Anorex, Dermalin, Zotril (Zotrin), Hilton Head Diet, Ultimate Lean Routine, Negative Calorie Diet, Catabolic Diet, Fat Trapper, Diet Fuel, Ice Cream Diet, Peanut Butter Diet, Fit by Friday, First Place, Simply Weight Loss, Diet System 6, Herbal Magic Lean for Life, Mentabo Patch, Biosculpt, Peal Away the Pounds, Aprinol, Body Maxx AM PM Bio Trim, Slim Spa, Body RX, Luprinol, Laminaria Extract, T- Burn Fat Attack Combo Lindora, Choose to Lose, The Diet Cure, Dr. Bernstein, The Laze Diet System, 2 Day Slim Down Quick Weight Loss Centers, Almased, Lap-Band, Feature, Pro Lean, Neanderthin, Montignac Hypnosis, Predator, Beautyvisions, Fibersol, Diet Fuel Pills, Royal Jelly, Skinny Rules by Edita Kaye, Chromaslim, Seattle Sutton, Different Bodies, Different Minds, Peak Performance Turbo Trim, Select Trim, Turbo Protein Diet, Xenaplus, Don Lemmon, Micro Diet, 7 Step Diet, Gut Busters, Meta-Biological, Usana, American Longevity, Almased, CRAN Diet, The Immune Power Diet, Body of Confidence, Trim Factor, Inches-a-Weigh Fastrim, Phat Melaleuca, Accelerona-Carb Trapper Plus, Slim Down Express, Hay Diet Thin-Within, Cookie Diet, Metabolic Research, Scharzbein Principle, Metasystem Diet, Micro Diet, Mannatech, Biogenisis, Le Marc de Raisins, EAT to Win, Oasis Inthinity, Estrolean, Fat Trapper, Infinity 2, Eat to Win, The Fat Fallacy, Advantra Z, First Fitness, Fast Track Weight Perfect, Eat Yourself Thin, GlycoLean, Loose the Bums Diet, Phosphosterine, Youthin Ideal Health, Equation Diet, Vital Solutions, Carbo 14 Day Lifetime Diet Plan, Sun Slim Weight Loss, Bioflex, Ana Bruce Diet, Metabo Ultra Max, Pulse Diet, Petrotrim, GR Diet, The Eat and Burn Diet, The GI Diet Preditor, Beautyvisions, Fibersol, Diet Fuel Pills, Royal Jelly, Skinny Rules by Edita Kaye, Chromaslim… By the way, in the time it took you to read this page, several more commercial diets were created! 11 Copyright 2010 All Rights Reserved Worldwide Nutrient Rich is a registered trademark, the property of Custom Media Communications, Inc Some of them have some valuable information to offer, but a diet is a trap by its very nature. You‟re not free; you‟re bound by complex rules and regulations that give rise to flawed behavior. Truth is, the minute you are told you can’t eat what you want, you are: Diet –Trapped! And what’s the result? We are confused and overweight, then we get thin, then we get overweight again and more confused and it‟s because we are diet-trapped, doing things that we would never want to do for the rest of our lives, engaged in rituals that most of the time, do not promote health. Anything that is not a normal cause or condition of health will never enable an overweight person to be healthy, or live at or near their ideal weight, and remain that way. (By the way a cause is what creates an effect that you want, such as fiber helping you digest food successfully. A good example of a condition is an organization that promotes a healthy environment such as no smoking, an opportunity to take rest breaks, an ergonomic chair. You can get free of the diet traps. You can experience the health you always wanted without having to trade your life for it. You can do it without struggling, going hungry or depriving yourself. Do I mean to imply there is another diet program that solves the problem? No, not at a program at all, rather, an essential component to a successful lifestyle is waiting for you – one that will promote your health, performance and natural weight loss. 12 Copyright 2010 All Rights Reserved Worldwide Nutrient Rich is a registered trademark, the property of Custom Media Communications, Inc Be very happy that you are here. It‟s usually a very long road for most people to arrive at eating a Nutrient Rich diet. They are consumed by all the quick fix diet that‟s that are not so quick, and lead to a lifetime of dieting. The benefits of eating The Nutrient Rich Way are many: You will: - Live longer Look and feel younger Have more energy Lose weight Lower your blood cholesterol Prevent and reverse heart disease Lower your risk of prostate, breast and other cancers Preserve your eyesight in your later years Prevent and treat diabetes Avoid surgery Vastly decrease the need for pharmaceutical drugs Keep your bones strong Keep your baby from getting type-1 diabetes Alleviate constipation Lower your blood pressure Avoid Alzheimer‟s Beat arthritis And more T. Colin Campbell, Professor Emeritus, Nutritional Biochemistry Cornell University, Chief Investigator, “The China Project” – The most comprehensive data base on the multiple causes of disease ever compiled and Author, The China Study- Startling Implications for Diet Weight Loss and Long Term Health. When you start eating Nutrient Rich foods, you get free of the diet traps and begin to engage in deliciously fulfilling ways to eat, free from hunger and food addictions), while you adjust to our ideal weight range, normally and naturally. Eating Nutrient Rich foods helps you develop strength and stamina to meet and exceed the challenges in your lives – and to prepare for new and greater opportunities. 13 Copyright 2010 All Rights Reserved Worldwide Nutrient Rich is a registered trademark, the property of Custom Media Communications, Inc It shows in your appearance – your weight, physique, glowing eyes and skin. It will show in the way you move and the way you enjoy life and get the most out of every day knowing that the this new and exciting way of eating will not come to an end. It starts when you free yourself from diet traps that keep you stuck. Breaking out of diet traps isn‟t hard, once you see them for what they are. Once you learn how to eat Nutrient Rich, no one will ever be able to sell you into another diet trap ever again! (This eBook explains ten of the top most common and powerful diet traps. As you read, you may find yourself reflecting on traps that aren‟t really addressed here, but which have had, and perhaps continue to have, a profound effect on your body and your health.) We‟ll talk about them on the blog at www.nutrientrich.com. Nutrient Rich vs. nutrient poor You will hear these terms allot throughout my explanation of these Top Ten Diet Traps and always at Nutrient Rich.com because the nutrient density of a food is the determining factor when it comes to deciding if a food is really healthpromoting or disease causing. That‟s what diet traps do, they cause disease. Foods that are health-promoting are the very foods that promote living at or near your ideal weight when they are part of a successful lifestyle. Now there is value in understanding the caloric density of various food (but you never have to go overboard counting calories of specific foods), and the reason is this -The more nutrient rich a food is, the fewer calories it tends to have. The more calorically rich a food is the fewer nutrients it tends to have. A nutrient rich food is a whole food, and it is plant-based. Some will say that animal foods are whole foods but we think differently here at Nutrient Rich.com. The argument is simple: What makes a whole food “whole”? A Nutrient Rich whole food is a whole food because it has all the nutrient categories represented even if it is low in some of them. A nutrient poor food is missing whole categories of nutrients and includes stuff that we don‟t need from dietary sources. 14 Copyright 2010 All Rights Reserved Worldwide Nutrient Rich is a registered trademark, the property of Custom Media Communications, Inc Many consider animal foods to be whole foods. But what happens when you eat half of a chicken wing? Is it still whole? No of course not, but that‟s not the argument. The point is that you are not getting a food that represents all the nutrient categories. A nutrient poor food is animal based or a refined food with nutrients used to fortify or enrich the food, after they‟ve been stripped out. We all called refined foods, “nutrient barren”. We aren‟t necessarily promoting a vegan or vegetarian diet when we are promoting a Nutrient Rich diet, however, we are promoting a predominantly plant based diet of 80-90% or more of Nutrient Rich foods. Take it as far as you want, but get to 90% if you want to eat for health. Even the government and the Nutrient Rich Foods Coalition promote vegetables, fruits, beans, nuts and seeds. The reason is because this is where the bulk of the nutrients are in a package that is wholly health promoting. Calories come from the macronutrients we refer to as protein, carbohydrates and fats. There are no calories in the micro nutrients which consist of vitamins, minerals, water, fiber and phytochemicals. Animal products and refined foods have fewer micronutrients compared to plant foods and don‟t have phytochemicals. They are calorically rich but nutrient poor, primarily because they don‟t have fiber, water, carbohydrate, or phytochemicals and include saturated fat, and cholesterol. This is why they cause health problems for you especially when they form the base or bulk of your diet. Plant-based foods, however, are loaded with a full compliment of micronutrients (along with macronutrients, of course). They are the key to heath, performance and living at or near your ideal weight all year round. Are the foods you‟re eating predominantly nutrient rich or nutrient poor? I know you may think that animal-foods are nutrient rich because they may be rich in a macronutrient such as protein, but when you consider the full nutrient compliment – protein, complex carbohydrates, essential fats, vitamins and minerals, water, fiber and phytochemicals… – all of which play a big role in successful nutrition (which is the growth, development and operations of your body) -- animal products are nutrient poor. You can eat them in small quantities, but they should never be the base of your diet. You‟ll learn more about this in greater detail when we get into how to eat nutrient rich; for now, let‟s get into The Top Ten Diet Traps, Explained 15 Copyright 2010 All Rights Reserved Worldwide Nutrient Rich is a registered trademark, the property of Custom Media Communications, Inc DIET-TRAP ONE: Eating Less, On Purpose. Eating Less of foods that do not have the nutrients you need to succeed is a failing strategy. If a food does not have fiber it‟s going to cause problems with digestion and elimination. If it does not have enough vitamins and minerals, essential fat, health promoting protein, or real food carbohydrates to meet your development and performance needs. you are going to be hungry. If a food does not have phytochemicals you may not get hungry, but chances are your body will get sick without the protection from these natural chemicals. The real issue with this trap is that you can‟t sustainably eat less of foods that aren‟t first meeting your nutrient needs. The reason we say Eat Better, Not Less at Nutrient Rich.com is this: The better you eat, the faster you will get your nutrient needs met and the faster hunger shuts off. Assuming you are eating for the right reasons, you will naturally eat less; you don‟t have to proactively eat less as you would do in a diet. Yes, you can eat too much of foods that are Nutrient Rich. If anyone tells you that all Nutrient Rich foods are low calories they are not being accurate. 9 almonds can have upwards of 180 calories or more and it‟s very easy to eat more than nine almonds. You can gain weight eating nutrient rich foods if you are eating for the wrong reasons and aren‟t aware of the basic caloric value of foods. You‟ll be healthier, eating Nutrient Rich foods, but you can still get fat. Eating less of Nutrient Rich foods, is different. In that regard (when you are already eating Nutrient Rich foods) your nutrient needs have already been met and eating less is easy. You just eat less. It‟s when you are eating less of a nutrient poor diet, on purpose that you run into problems. Eating less when your basic nutrient needs aren‟t being met equates to deprivation and a depleting diet and hunger will drive you crazy. Wouldn‟t you rather eat better foods in great tasting ways, and until your satisfied? And naturally use that food up as fuel for your metabolism and in activity? Too many people have fallen for the ultimate diet trap and that is eating less of foods they would not naturally be eating to begin with. You don‟t want to be in a position where you have to proactively eat less; working against your natural drives. Eat Better, Not Less! 16 Copyright 2010 All Rights Reserved Worldwide Nutrient Rich is a registered trademark, the property of Custom Media Communications, Inc DIET-TRAP TWO: Believing “moderation in everything” This trap is particularly effective at snaring the unwary eater because it‟s regularly passed off as a principle. “Moderation in everything” is uttered as though it were timelessly true and applicable in every area of life. The phrase itself has actually been known to end a dialogue on nutrition before it really begins, because it seems to carry the weight of universal law. But this is simply not the case. Each and every one of us knows that there are some substances that are harmful, even when taken in moderation. In fact, you know there are substances of which even a miniscule portion can kill you – arsenic, for example. Of course, this is an extreme example, but it demonstrates – immediately and emphatically – the inaccuracy of the phrase. So, there you go. “Moderation in everything” is not a principle. It‟s an untruth (what my mom would call a “LIE”). It‟s a rationalization promoted by people who have a vested interest in maintaining the nutritional status quo, the four food groups and addictions to junk foods. When you apply moderation in everything to what you put in your body, you may experience a number of negative consequences – of which the overweight condition is only the most visible. There are many, many things you can consume that don‟t produce such immediately disastrous effects as arsenic, but which harm your body and undermine your appearance or performance, even when you consume them in small (not even moderate) amounts. A little bit of coffee is only a little bit toxic and results in only a little bit of increased blood pressure, and thus is responsible for only a little bit of an increase in stroke probability. A little bit of refined flour is likely to be the cause of only a little bit of excess body fat, and is therefore only a little bit aesthetically displeasing, and is only associated with a little bit of an increase in all-cause mortality. A little bit of alcohol only kills a little bit of the brain with each use, only slightly reducing cognitive capacities, and results in only a small increased risk of death from liver disease or hemorrhagic stroke. Alan Goldhamer D.C. / Doug Lisle Ph.D The Pleasure Trap No one is saying you need to be some sort of idealist when it comes to food and drink. You can have any level health achieve you choose to have. 17 Copyright 2010 All Rights Reserved Worldwide Nutrient Rich is a registered trademark, the property of Custom Media Communications, Inc There will be plenty of times when you will have a beer, eat some refined food, white flour, animal products etc. The idea is not to sweat the small stuff, and focus on eating a diet that is 80-90% or more; predominantly, nutrient rich, where the consumption of nutrient poor foods is the exception. If you‟re eating 50-60%, 60-70%, 70-80% nutrient rich, that‟s all great too. What you‟ll realize is that the more nutrient rich you eat the more nutrient rich you‟ll eat, because over time, you‟ll want more of good thing, and only want those first class foods. You just won‟t second and third class foods like you used to. See the Food Class System™ at NutrientRich.com Don‟t delude yourself, so if you‟re going to have drink, acknowledge what you‟re doing and then enjoy it. I make a point about the “little bit” above quote because it is so powerful that you are aware of this. Going into the experience of drinking alcohol for example, with the idea that it‟s harmless, will not serve you. Being real about it fosters respect for you and what you‟re doing. People live relatively long lives treating their bodies poorly. Their quality of life suffers, and many are cut shorter than they would have been, but for the most part, the body is quite resilient. If you do choose to eat a nutrient poor food, don‟t worry about it. Chose to accept whatever consequences there may be and move on. But why eat a nutrient poor food when you can eat its Nutrient Rich equivalent. A predominantly nutrient rich diet will support your desire and success. If you‟re eating a predominantly nutrient poor diet, and eating nutrient rich food is the exception, that‟s a problem. You know the ole‟ “It‟s ok if I eat pastry, muffins, bagels, Pepsi and drink coffee all day, I‟ll just make some attempt to have a salad later to get my vitamins” type diet”? You may be aware of this. Because your mind remembers the last thing you ate and the “vegetable chaser” makes you feel better, you will justify that your body doesn‟t still have to deal with the pastry…. We make these “little bit‖ decisions over and over each day, only to realize that our diets are predominantly junk and not serving us and now we are fat and have heart disease. “I‟ll just exercise and burn those pastry calories off later.” Yeah sure you will. Remember that burning calories to lose weight says nothing about the health effect that eating junk food has on the body. As a matter of fact, nutrient poor food compromises the very machinery (your body) that is supposed to be burning the calories! You‟re food choices matter big time. 18 Copyright 2010 All Rights Reserved Worldwide Nutrient Rich is a registered trademark, the property of Custom Media Communications, Inc One of the central tenets of Four Food Groups nutrition training and the food marketing practices in which almost all of us have been immersed since kindergarten is the idea of “moderation in everything This principle, packaged into the Four Food Groups model, is still the basis of how schools are training our children today, and it continues to form the basis of what most Americans believe about nutrition. This remains the rule of the day despite the fact that thousands of studies have shown that consumption of a balanced diet based on the Four Food Groups will do nothing for you, except make you fat and more likely to die of heart disease, cancer or stroke. The concept of eating a moderate amount of food from each of the Four (so-called) Food Groups was created and promoted to the American public in the last century for economic reasons, and members of powerful special interest groups (the dairy and cattle industries) were working from misleading research about calcium and protein needs. Animal products are not required for health, growth or development. “Moderation in Everything” (often called “a balanced diet”) is not a successful way for you to eat unless you are striving for extra weight, disease or early death. I’m not saying that eating any animal products or refined foods will keep you from living at or near your ideal weight and enjoying a healthy life. That‟s not true. I am saying that if you choose to eat animal products and ultra-refined foods (many healthy foods, can be somewhat processed), even a moderate amount is going to set you up for greater health risks than eating small amounts every now and then, on rare occasions (or never eating them at all). I think you deserve to know that. ―The Findings from The China Study indicate that the lower the percentage of animal- based foods that are consumed, the greater the health benefits—even when that percentage declines from 10% to 0% of calories‖ – T Colin Campbell, PhD, Author The China Study. Thanks to this particular trap, half of the people who die in America this year will die of a heart attack or stroke. Most of them would not be on this “Preparing to Terminate” list if they weren‟t basing their diets on animal products and refined foods. You may want to consider these suggestions straight from the 2010 Dietary Guidelines: ‗Complementing the Total Diet chapter, this chapter describes the four major findings that emerged from the DGAC‘s review of the scientific evidence and 19 Copyright 2010 All Rights Reserved Worldwide Nutrient Rich is a registered trademark, the property of Custom Media Communications, Inc articulates steps that can be taken to help all Americans adopt health-promoting nutrition and physical activity guidelines: Reduce the incidence and prevalence of overweight and obesity of the US population by reducing overall calorie intake and increasing physical activity. Shift food intake patterns to a more plant-based diet that emphasizes vegetables, cooked dry beans and peas, fruits, whole grains, nuts, and seeds. In addition, increase the intake of seafood and fat-free and low-fat milk and milk products and consume only moderate amounts of lean meats, poultry, and eggs. Significantly reduce intake of foods containing added sugars and solid fats because these dietary components contribute excess calories and few, if any, nutrients. In addition, reduce sodium intake and lower intake of refined grains, especially refined grains that are coupled with added sugar, solid fat, and sodium. Meet the 2008 Physical Activity Guidelines for Americans. DIET-TRAP THREE: Living on “Health Food” “Real foods are health foods. Health Foods are better junk foods. Junk foods are garbage‖ – John Allen Mollenhauer, Founder NutrientRich.com and TheLifestyleCoachingCenter.com Ah… “Health foods!” Many, if not most, of the health foods on the market are refined foods. Some should actually be classified as “junk food,” because they are merely manufactured foodstuffs made from ingredients that were once organic, or were originally whole and natural. Now, there are refined foods that include health-promoting ingredients, and there‟s no question that they‟re a choice preferable to many other more impoverished, foods. But when they‟re promoted as healthy their value is definitely misrepresented. There are lots of unhealthy people living on health food! A client once told me that she loved a popular “whole-grain” breakfast bar (packed with refined fats and sugars), “because it tastes like pie, but it‟s good for you!” Sadly, I had to break the news to her that if her intention was to eat pie, she was right on target. But if her intention was to eat healthfully, she was eating pie – and she deserved to know that! 20 Copyright 2010 All Rights Reserved Worldwide Nutrient Rich is a registered trademark, the property of Custom Media Communications, Inc Natural Nutrient Rich whole foods are health foods. Traditional health foods are “typically” (not always) junk foods. And what we call junk foods aren’t food… they’re out right junk! A nutrient-rich whole food diet is the ultimate pathway to healthy, performance and natural weight loss. When Nutrient Rich foods are part of your lifestyle, and if you know how to eat them successfully as part of a broader lifestyle, you will live healthy, at or near your ideal weight able to perform better. Eating this way is sustainable because you can eat predominantly nutrient-rich all day, every day, without struggle, hunger or deprivation! The best part is that nutrient-rich foods are delicious! Once you discover how to eat nutrient rich, it is simple, quick and easy and you‟ll love it. So next time you see a box of cereal that has puffed wheat, omega 3‟s, blueberries covered in “honey”, baked at several hundred degree‟s and no longer in its natural state, realize that it‟s not really promoting your health. Recognize that it is NOT a “health” food but merely junk. Truth be told, any time I have a real urge for a junk food? I just go to the health foods isle or store. It‟s just better. DIET-TRAP FOUR: Falling for the protein and calcium myths, which promote the very problems they‟re supposed to solve. ―I don‘t know any nutrition expert that can plan a diet of natural foods resulting in a protein deficiency, so long as you‘re not deficient in calories.‖ Nathan Pritikin. Many of us believe we need the protein in animal products to be healthy and lose weight effectively and permanently. We don‘t. ―Nature must have wanted us to have enough protein. For simply following the instinct of hunger and eating enough natural food of whatever kind, it is almost impossible to be deficient in this vital nutrient.‖ John Robbins Animal products are impoverished foods -- calorically-rich, but nutrient-poor – and they‟re not required for optimal health, as physiology and nutritional 21 Copyright 2010 All Rights Reserved Worldwide Nutrient Rich is a registered trademark, the property of Custom Media Communications, Inc biochemistry have well established. Eating more than small amounts in certain situations increases your vulnerability to lifestyle diseases, such as heart disease, cancer, stroke, and others. There‟s no question that we need the protein and calcium we easily acquire through eating a comfortable variety of nutrient-rich, whole plant foods for building, growth, healing, and repair. And we can certainly SMALL AMOUNTS eat animal products, survive and thrive. But the protein and calcium found in animal products, including dairy products is not health promoting in our bodies: ―Even small intakes of animal products were associated with significant increases in chronic degenerative diseases‖ T Colin Campbell, PhD. The China Study, the Most Comprehensive Study of Nutrition Ever Conducted. – New York Times. See: The China Study – The Most Comprehensive Study of Nutrition Ever Conducted. Startling Implication for Diet, Weight Loss and Disease! On NutrientRIch.com All of the protein and calcium we need are abundantly ours in the vegetables, legumes, whole grains, fruits, and nuts that make up the bulk of an optimal diet packaged with a whole food compliment of thousands of other nutrient that promote your health. And we don‟t have to sort, measure or combine (or eat them in lean versions) to be sure we‟re getting all that our bodies require – and more, without clogging our arteries! It‟s almost impossible not to get enough protein or calcium or to develop a deficiency of any nutrient in a nutrient-rich diet. You‟d have to work at it! (The exceptions are vitamins D, which is lost when we don‟t get enough sunlight, and B12, which is washed away when we over-polish our food and don‟t get the B12 produced by bacteria that would normally be on our vegetables and fruits – and other rare situations.) Where do you think that the animals are getting their B12? They get it from what they are eating, and that is the bacteria produced sources they consume when grazing and the B12 that was stored in the flesh of other animals. There are many people who would happily and easily make the transition to consuming less animal products if they hadn‟t been indoctrinated in the belief that these products are necessary for our health – and for fast, “muscle-saving” weight loss. They‟d lose a great deal of their excess weight by making that change, alone. Are you one of them? Cow‘s milk is a superbly-engineered fluid that will turn a 65-pound calf into a 500-pound cow in a year. That‘s what cow‘s milk is for. Michael Klaper, MD 22 Copyright 2010 All Rights Reserved Worldwide Nutrient Rich is a registered trademark, the property of Custom Media Communications, Inc Do you want to gain weight? Do you want to gain it so much that you‟re willing to multiply your risk of dying sooner rather than later? “Get Milk!” DIET TRAP FIVE: Living a low carb, “low performance” lifestyle, thinner but essentially sick, ready to gain weight doing what‟s natural, eating foods with carbohydrate. What‘s wrong with Carbohydrate? If you mean what‘s wrong with a spear of broccoli or a bunch of spinach, the answer is nothing, they‘re magnificent foods. When I speak negatively of carbohydrates, I‘m referring to the unhealthy ones – those lurking in the sugar bowl and the bin of white flour, along with milk, white rice, and processed and refined foods of all kinds‖ Page 22, Robert Atkins M.D., Dr Atkins New Diet Revolution. Your body is an energy machine, never resting always metabolically active—and it powers its operations mainly through the use of glucose in the blood which is why glucose is interchangeably called blood sugar. - Robert Atkins M.D Dr Atkins took a beating in his heyday, but he really brought this issue of refined carbohydrates into the forefront and this was good. Since we are naturally carbohydrate eaters with sweet tasting buds at the tip of our tongue, manufacturers were quick to realize that if they refined food and made it ultra sweet, people would buy them in droves. That‟s exactly what happened in westernized societies, we‟ve got refined “junk” carbohydrates everywhere! Where the complex nutrient value of whole food has been stripped out and both the pleasure stimulating chemicals and concentrated refined carbohydrate, have been left in; and there you have it… the perfect junk food. These foods make you gain weight! Your body can‟t use them and they compromise your health. Atkins was correct when he said “get rid of them and the addiction that comes with it, ASAP.” Where we agree to disagree is in the solution. Even though Atkins died arguably of his own diet, the low carb / high protein diet is still in full force. You don‟t get rid of carbohydrate foods, and simply supplant them with high protein animal foods to solve a weight problem, especially when almost everyone knows that eating animal products is not health promoting. 23 Copyright 2010 All Rights Reserved Worldwide Nutrient Rich is a registered trademark, the property of Custom Media Communications, Inc If you want to eat high protein foods and solve your weight problem, eat green protein and small amounts of animal products if you eat them. You‟ll lose plenty of weight, fast, and promote your health at the same time, while you get the whole food carbohydrates in the same meal. High protein animal products may be rich in protein, but they are devoid of almost everything else that promotes health. It is true that they are rich in some nutrients, particularly protein and B12, zinc and others. Animals get these nutrients ultimately from the earth, by eating other animals. For you to get these nutrients from animal sources, you have to compromise your health eating cholesterol, saturated fat and animal protein which does more to elevate your own cholesterol production than consuming dietary cholesterol. It also creates a host of other problems it creates. See Revealing the Relationship Between Diet and Disease – T Colin Campbell. You will lose weight but you will compromise your health. If you can get whole food, health-promoting protein (and plenty of it), in real food carbohydrate, combined with the essential fats, vitamins, minerals, fiber, water, the thousands of phytochemicals you need from broccoli and spinach and the hundreds of other whole food plant based sources and amazing dishes that Atkins acknowledges, that we have easy access to, then why don‟t you just eat those? We‟ve accepted a misconceived notion about fined carbohydrate consumption, vs. animal protein consumption, and all because we are so focused on losing weight. Neither camp is promoting nutrient rich food. Its all nutrient poor food, regardless of whether you lose weight or not. Nutrient poor food promotes over consumption. What we talk about eating nutrient rich, we‟re transcending this whole debate and the whole decade long debacle. By listening to professionals like Joel Fuhrman M.D., T Colin Campbell Ph.D, and Suzanne Steinbaum M.D we see that there is more to the story.… For example: Dr Fuhrman‟s, Eat for Health, makes eating these foods that are health promoting so amazingly convenient and delicious while revealing the real facts about these foods. Eating Nutrient Rich foods is revolutionary and will take your eating to a whole new level. We‟re all acknowledging the same thing, when your diet is comprised predominantly of whole food plant based nutrients – you lose weight, maintain your natural weight and you get healthy. 24 Copyright 2010 All Rights Reserved Worldwide Nutrient Rich is a registered trademark, the property of Custom Media Communications, Inc Dr Atkins was simply playing into America‟s love affair with over concentrated, highly stimulating, rapid growth and aging promoting animal foods when he simply projects his own love affair with high calorie, highly concentrated, nutrient poor animal products as the only way to eat… he said right in his book ”I mean who would eat a diet comprised predominantly of plant food?” -- I‟ve listened to Dr Atkins say this live at his seminars; as if to downplay the enjoyment you would get out of eating a plant-based, nutrient rich diet. Atkins Nutritionals made lots of money from diet trap #6, consuming nutrient poor food and making up the difference with supplements. You can still eat animal foods, ideally free range, organic animal foods, but when they comprise the bulk of your diet, even the healthier animal foods, tend to promote a world of problems if eaten in significant quantities. Back to the low carb lifestyle -A low-carb lifestyle is dieting. It might be a lifestyle choice (an unhealthy one), but it‟s also a diet. It was extremely popular in the media around 2005, and once Atkins died, it seemed to die out, but has it really? Not really. I know people, even those who eat healthy, who still believe in the power of eating animal foods to lose weight, partly because it “works.” You can lose lots of weight on it. Low-carb eating is a great way to trick your body into relying on fat for energy, instead of carbohydrates, which are your natural primary energy source. It thrusts you into a state of ketosis, which is not a well state. It‟s a response to starvation, lack of your primary fuel source (whole food carbohydrate which the body digests to store as glycogen and consume as glucose) or physical disease that pushes you to conserve energy and recuperate, while it alleviates the harshest (but not most debilitating) symptoms of hunger. It‟s not a way to live: When people are ill, they need to be recuperating, not gathering and preparing foods. Loss of appetite facilitates recovery. A kindness of nature for starving people is to quiet the pain of hunger. After 3 days with no food, the body enters a state of ketosis, and the pain of dying is relieved. John McDougall M.D. Low-carb dieting peels pounds off of you while making your body dysfunctional and compromising your systems. The weight loss is almost always temporary (mostly water weight!), and it‟s extremely psychologically and physically draining, especially at the start. It will turn you into a slow-moving target for the variety of health problems eating a high animal protein diet causes – only cranked up a notch or two, especially during the most radical phase where you eat low to no carbohydrates at all. 25 Copyright 2010 All Rights Reserved Worldwide Nutrient Rich is a registered trademark, the property of Custom Media Communications, Inc Carcinogenesis, the development of cancer, is turned on by animal protein and turned off by plant protein, even if cancer has already been initiated. It appears that once the body has all the protein it needs – which is gets at only about 8-10 percent of the entire diet – then the excess protein begins to feed precancerous lesions and tumors. T. Colin Campbell Christine Cox A low-carb high “animal protein” diet is a cancer-promoting diet. (And a kidney damaging, heart disease-furthering, depression-inducing diet, as well) The skewed facts, figures and quasi-scientific claims low-carb diet promoters use to lead you to conclude that it‟s a healthy lifestyle choice doesn‟t change the fact that vast, methodological research shows it‟s not. Just look up the AMA, ADA, AHA, the NIH etc and you‟ll read the same thing over and over again. The Atkins Diet, The Zone, Protein Power, Sugar Busters and the Stillman Diet all came under the attack of the Nutrition Committee of the American Heart Association (AHA) in a report in the October 9, 2001 issue of the journal Circulation (104:1869-74, 2001).1 The abstract of this article clearly condemns these diets, “High-protein diets typically offer wide latitude in protein food choices, are restrictive in other food choices (mainly carbohydrates), and provide structured eating plans. They also often promote misconceptions about carbohydrates, insulin resistance, ketosis, and fat burning as mechanisms of action for weight loss … These diets are generally associated with higher intakes of total fat, saturated fat, and cholesterol because the protein is provided mainly by animal sources. In high-protein diets, weight loss is initially high due to fluid loss related to reduced carbohydrate intake, overall caloric restriction, and ketosis-induced appetite suppression. Beneficial effects on blood lipids and insulin resistance are due to the weight loss, not to the change in caloric composition … High-protein diets are not recommended because they restrict healthful foods that provide essential nutrients and do not provide the variety of foods needed to adequately meet nutritional needs. Individuals who follow these diets are therefore at risk for compromised vitamin and mineral intake, as well as potential cardiac, renal, bone, and liver abnormalities overall.” Advocates of high-protein diets say their approach reduces the risk of heart disease. The Nutrition Council of the AHA says: “A diet rich in animal protein, saturated fat, and cholesterol raises low-density lipoprotein (LDL) cholesterol levels, an effect that is compounded when high-carbohydrate, high-fiber plant foods that help lower cholesterol are limited or eliminated.” “High-protein diets may also be associated with increased risk for coronary heart disease due to intakes of saturated fat, cholesterol, and other associated dietary factors.” 26 Copyright 2010 All Rights Reserved Worldwide Nutrient Rich is a registered trademark, the property of Custom Media Communications, Inc Advocates of high-protein diets say their approach is especially good for people with diabetes. The Nutrition Council of the AHA says: “A very-highprotein diet is especially risky for patients with diabetes, because it can speed the progression, even for short lengths of time, of diabetic renal disease.” COMMENT: by John McDougall M.D. “Sure you can lose weight on a high-protein diet, but you are also risking your health. The Nutrition Council of the AHA specifically links these diets to heart disease, high blood pressure, gout, cancer, and fatigue. If you look closely at the appearance of advocates of these highprotein diets you will notice most of them can be kindly described as appearing somewhere between overweight and portly. This is clear evidence to me that the diets they recommend are too difficult to follow – even their founders can not stick to their own plans. Their personal appearance should discourage anyone from following their recommendations.” There is a good reason low carb dieting was under attack not long ago, by the majority of the scientific health community, my friends! It‟s dangerous! Low-carb dieting may enable you to lose weight, but it does not promote your health, vitality or fitness. Those are outcomes of a fundamentallysuccessful lifestyle with a Nutrient Rich diet. Dr. Atkins (originator and promoter of the Atkins Diet) shared with me, personally, before he died, that bad breath and constipation were just two of the diet‟s “side effects.” Those symptoms aren‟t coincidences or side issues. They are signals from your body that low-carb, high “animal protein” diets are acidic, and not health promoting. Now, Dr. Atkins himself was well-intentioned -- especially to find an answer for extremely obese people. His major contribution was exposing refined carbohydrates as disease-causing. Change the fact that the “low-carb lifestyle” has missed the boat. You would be better off controlling your energy intake relative to your activity levels. This would be a controlled carb approach where you are having the bulk if not all of your foods be plant based. Despite the new focus on promoting animal products and Veggies!, low carb diets, which include most diets, are still based on high intake of animal products and refined “low-carb” products (which are refined carbohydrates! and Nutrient-poor foods. Weight Watcher is a classic example of serving these nutrient poor “health” foods. Low-carb dieting is not part of a healthy lifestyle, even when it contains elements that are based on genuinely healthy lifestyle choices, like refusing refined sugar and processed flours, etc. If you eat this way, you‟re likely to 27 Copyright 2010 All Rights Reserved Worldwide Nutrient Rich is a registered trademark, the property of Custom Media Communications, Inc experience serious health consequences, including increased risk for heart disease and cancer. (As if the noxious breath and constipation weren‟t enough!) If you‟re “living a low-carb lifestyle” right now, I have to ask: Are you really “dying” to lose weight? DIET-TRAP SIX: Eating nutrient poor food and making up the difference with expensive supplements. Supplementation is both a simple and complex subject. But one thing is clear: you cannot mediate the damaging (and overweight-promoting) effects of a nutrient-poor diet with the use of supplements. Period. Theoretically, if you are eating the way your body is designed to eat (nutrient-rich), you won‟t have a substantial need for supplementation. Amy Lanou, Ph.D., reporting on an interview with T. Colin Campbell, Cornell‟s lauded nutritional biochemistry researcher, top health researcher and Nutrient Rich Advisor, shares the following: “All too often, scientists, health and fitness experts, and individuals like you and me get excited about the potential healing action of a nutrient, like an anti-oxidant or another natural substance and revise our lifestyles to incorporate this latest finding into our personal quests for health. More often than not, the clearest path to success seems to be to take a pill or potion that has a high concentration of this desired active substance. But our bodies, our systems for digestion, absorption and metabolism were designed to utilize nutrients in the amounts and combination provided in food. And foods are made up of thousands of different health-giving substances that are not in supplements, substances that work better together to deliver their health-giving gifts. It would seem that there is some wisdom behind the design of the original „packages‟ for these nutrients. “ Joel Fuhrman M.D. agrees: “It is critical to recognize that all dietary supplements are supplements to, and not substitutes for, a healthful diet. You cannot make an unhealthy diet into a healthy one by consuming supplements.” At the same time, Dr Fuhrman endorses supplementation to address widespread practices that make a couple of nutrients unusually hard to come by. 28 Copyright 2010 All Rights Reserved Worldwide Nutrient Rich is a registered trademark, the property of Custom Media Communications, Inc “Some people require more of certain nutrients than others. For example, it is not uncommon for some people to need extra vitamin D, or extra B12, even when their diets contain typical amounts of these vitamins. This is especially true regarding vitamin D because of the depletion of the atmosphere‟s ozone layer and subsequent increase in skin damage from the sun. Because of this, many people practice sun avoidance and wear sunscreen, which decreases their vitamin D production.” – Joel Fuhrman M.D. But here‟s the trap: diet purveyors who promote nutrient poor diets and then encourage you to “make up the difference” with nutritional shakes, pills, powders and other potions are concerned primarily with their business model – not your health. They promote their foods and supplements by saying or implying that they‟re “nutrient rich,” but the bottom line is that nothing could be further from the truth. Whole foods that are plant-based in their natural state are nutrient-rich. “People are looking for a magic bullet to offset all their destructive habits and fix the resulting bad health. One superficial solution for 70% of people in the USA is to take supplements of vitamins and mineral blends. These concentrated mixtures enter our bodies by way of pills, nutrition bars, “health” drinks, and cereals. “Vitamania” intoxicates the modern world. Vitamin users are more likely to be female, older, better-educated, affluent, non-smokers, light-drinkers, frequent-exercisers, and to consume diets lower in fat and higher in fruits and vegetables.1 Vitamins are organic compounds that cannot be synthesized by the human body and therefore must be consumed to prevent serious illnesses. Fruits and vegetables are the main sources and primary manufacturers of most vitamins (11 of 13 known vitamins are synthesized by plants – D comes from the sun‟s actions on our skin and B12 from bacteria). Plants are also the most direct source for minerals – all of which originate in the ground and enter into living systems through the roots of plants – and then into animals. Unfortunately, only 20% to 30% of the people living in Western populations consume the 5 or more servings recommended daily of fruits and vegetables. The elderly, alcoholics, and those with chronic illnesses are also at higher risk of suffering real deficiencies. But the solution is more plants, not pills. Even your local supplement salesperson readily admits fruits and vegetables are the ideal sources of these essential nutrients…BUT, they add, “because of our depleted soils these sources are now inadequate and therefore The depleted soil argument, may have some legs, but it‟s a primarily a marketing pitch. We‟ll discuss this in depth on the blog at NutrientRich.com. 29 Copyright 2010 All Rights Reserved Worldwide Nutrient Rich is a registered trademark, the property of Custom Media Communications, Inc Now, I‟m not telling you not to take any vitamins. Listen to the experts like Joel Fuhrman, M.D., if you want expertise on what you should do, as there are situations where supplementation is justified. If you need supplements to feel better, than go for it but don‟t get hung up on this issue and major in minor things. Unless we‟re talking toxic consumption of supplements, do what you‟re situation calls for in a mutual decision between you and your physician. I am telling you that no supplement (or battery of supplements) can replace the abundant, perfectly-proportioned and optimally-packaged vital nutrients contained in nutrient-rich foods – the winning combinations that satisfy our appetites, fuel and strengthen our systems and enable our bodies to run as they should (naturally shedding excess weight in the process). See DrFuhrman‟s Healthy Vitamin Advisor at www.NutrientRich.com for supplements you may need that optimize the proper balance of nutrient levels and avoid potentially toxic ingredients, such as folic acid, vitamin A, beta carotene, copper and iron. Ingredients are selected for optimal quality, absorption, and gentleness. The balanced antioxidant protection offers phytochemical (anthocyanins) and carotenoid concentrates from green food extracts. 30 Copyright 2010 All Rights Reserved Worldwide Nutrient Rich is a registered trademark, the property of Custom Media Communications, Inc The above advertisement (which I couldn‘t save fully in tact) I found on the web from years ago. It comes with the saying “Low Carb + High Protein = Need Vitamins”. They‟re right, theoretically speaking, with this nutritional formula; you would need to supplement to get all that you‟re missing in your food! Problem is, it‟s futile, and you can‟t make up for poor eating with supplements, period. The quality of the nutrients you‟re eating and their benefit to your body, comes down to the package they come in. DIET-TRAP SEVEN: Using Food and Drink as Stimulants One of the easiest ways to stimulate yourself is to eat or drink. We often eat when we‟re tired -- not necessarily when we‟re hungry. Although we this for a variety of reasons, the main reason is the toxin withdrawal in our systems. When we‟re addicted to nutrient-poor foods and other stimulants like caffeine and sugar, we easily interpret intense cravings and headaches as signs of “hunger.” They‘re not. They‟re symptoms of withdrawal. The more stimulating the foods and drinks we consume, the more exhausted and overweight we become… and the more we want, and think we need to eat and drink. Leading nutrition expert Joel Fuhrman, M.D., discusses one of the particular effects of caffeine in his renowned book, Eat to Live The Revolutionary Nutrient Program for Fast and Sustained Weight Loss. ―Eating more frequently and eating more food suppresses caffeine withdrawal headaches and other withdrawal symptoms… You are prodded to eat again, eating more food than you would if you were not a caffeine addict. You will never be in touch with your body‘s true hunger signals when you are addicted to stimulants‖. The craving cycle of sugar‟s glycemic swings and toxic seduction is more than established, as well. Stimulating foods and drinks (such as pastries, chips, coffee, and soda) seem to give you more energy. What they actually do is pull it from you and leave you needing more. They give you “energy boosts,” which aren‘t infusions of energy at all. They are energy expenditures. Whenever you put a toxic substance in your body, you‟re body has to put forth energy to process and appropriate the food. Depending on how toxic the substance is, your body puts for vital action (speeds up it‟s metabolism) to get rid of the offending substance. 31 Copyright 2010 All Rights Reserved Worldwide Nutrient Rich is a registered trademark, the property of Custom Media Communications, Inc Intoxication through alcohol is the primary example. You could be tired, drink and all of a sudden be “up”. Then when the stimulation from the intoxication is passed, you realize that you are more exhausted, and you‟re dragging. What seemed to giving you energy was really robbing you of energy. That‟s because stimulation with artificial substances gives you no return on investment (like the one you would get from exercise) for the energy expended and cost a lot in terms of your vital energy reserve. Before long, this starts to take a toll on your weight, your performance, your productivity, your sense of well being, your success in every area of your life – and even your longevity. If you want a sure-fire way to push your body into overeating, just drink coffee, have a caffeinated soda (diet or regular), or a sugary “treat” (not such a “goodie”); before long, you‟ll experience withdrawal and turn to food you wouldn‟t have otherwise wanted to ease the symptoms. The only way to experience consistent, abundant energy, with an increasing capacity to make the most of it over time, is to balance activity with recuperation in a body effectively nitrified through whole-food, nutrient-rich eating in a successful lifestyle. Keep in mind, this diet trap applies to more than just nutrient poor food alone. You can stimulate your way through the day with Nutrient Rich food too. The key is, understanding when you need sleep… and when you need to eat. DIET-TRAP EIGHT: Going Hungry the Low Cal – Low Fat Way The more you diet, the more efficient your body becomes at using food… the more you diet, the harder it becomes to lose weight. John McDougall Some people starve themselves to lose weight. They simply eat less of foods that have no place being in their bodies to begin with -- foods that were already leaving them malnourished and hungry. Their complete nutritive needs, which weren‟t being met before, become desperate, driving needs, because they‟re getting even fewer nutrients than they were. Beyond that, nutrient-poor foods also promote over-consumption, because they’re addictive. Even when your diet contains enough nutrient 32 Copyright 2010 All Rights Reserved Worldwide Nutrient Rich is a registered trademark, the property of Custom Media Communications, Inc density to keep your needs satisfied, they create conditions in your brain that make you want more of them. In nutrient-poor foods, the nutritional value is either stripped away, leaving only the pleasure-stimulating chemicals, or the food is over-concentrated, heightening the effect of those chemicals – or both. Therefore, it only makes sense that if you‟re eating nutrient-poor foods, you‟ll want more and more of them – regardless of your calorie intake. Do you see? When someone “fails” to stay on a low-cal diet, it‟s not a sign that they don‟t have willpower, or that something is wrong with them. It‟s an inevitable outcome of the way they‟re wired -- of the way I‘m wired -- of the way we‘re wired – 100% of us. And even for those who manage to “stick it out,” it‟s a recipe for failure: ―In periods of food shortage the body slows down the metabolism to conserve energy. Just as a motorist who is running out of fuel tries to go easy on the accelerator and drive very smoothly to conserve gas, the body does the same sort of thing when food is in short supply. It turns down the metabolic flame to save as much of the fat on your body as possible until the starvation period is over… the more your food intake drops, the harder your body tries to keep from losing fat‖. Neal Barnard M.D. PCRM – Physicians Committee for Responsible Medicine Some of the people with the strongest willpower in the world are some of the most overweight. Low-calorie diets do nothing but get you to eat proportionately less of the nutrient-poor foods that drove you to over-consume in the first place, turn down your fat burning ability, and drive you to binge when food is again available. And nutrient-poor low-fat diets get you to eat the very same foods – with the fat stripped out and replaced with sugar or other chemicals. People on most low-fat weight-loss programs are just as hungry or craving driven as people on most low-calorie diets, because they‟re still eating nutrientpoor foods. And that‟s what nutrient-poor foods do: make you hungry and unleash powerful addiction cycles in your body that drive you to eat to meet legitimate nutritive needs or to alleviate the discomforts of withdrawal. When people who have tried low-calorie and low-fat diets experience feelings of guilt and shame about “falling off” their diets or “giving in to temptation” and cheating,” or gaining back all the weight they lost, and more, they‟re being victimized by this diet trap in a profoundly personal way. 33 Copyright 2010 All Rights Reserved Worldwide Nutrient Rich is a registered trademark, the property of Custom Media Communications, Inc They‟re equating an ability to live in a state of ever-increasing hunger and constant withdrawal with moral virtues like self-control and self-discipline. They‟ve been encouraged to regard their inability to will themselves into slenderness as weakness by the people who sell them their diet books or the weight-loss centers to which they write their checks every week. But such judgments just don‟t apply when the body‟s survival mechanisms are in play. No psychologically healthy person‟s will is powerful enough to overrule the human body‟s drive to survive – long term. In the final analysis, their bodies – and their hunger – just took over. They were hungry for days or weeks or months – or even years. They were malnourished and relentlessly manipulated by the effects of nutrient-poor foods, until finally – they ate. When they “cheated” or “gave in” (shame concepts promoted in the dieting world), they simply ate what they knew to eat: more of the same foods they were eating before – and their vicious cycle continued. Had they known how to nourish their bodies with an abundance of delicious nutrient-rich foods, their experiences and their outcomes would have been quite different. DIET-TRAP NINE: Being misled by association When it comes to almost all weight and food products, the people paid to promote them on television, in magazines and elsewhere are the least likely to actually use them. That is one of the reasons they look so good! (Wearing a milk mustache every day is one of the best ways to ensure that you’ll never look your best!) As Paul Zane Pilzer so incisively remarked in The Wellness Revolution: “Imagine the hypocrisy of celebrities who sport milk mustaches in paid advertisements, but themselves drink only soy milk based products.” And if you don‟t think that‟s the case, think again. Let’s talk about the “professionally-beautiful,” and the mythology that surrounds and supports them. “The Celebrity Milk Mustache” is just one extremely blatant example of how eating behaviors that lead to overweight are consistently modeled in film and on television by toned, slender actors who could not work in their profession if they ate the way that their characters are portrayed to eat --the rail-thin actress swallowing pizza and beer, the lean, well-developed actor drawing laughs as he appears to consume piles of high-fat foods, the perfectly fit sitcom couple eating 34 Copyright 2010 All Rights Reserved Worldwide Nutrient Rich is a registered trademark, the property of Custom Media Communications, Inc the standard American diet that, in real life, would make them overweight (but in a together kind of way!)… The list goes on and on! These visual statements are everywhere, and they send a message to both our conscious and subconscious minds that overeating nutrientpoor foods, yet remaining in top physical condition, is not only possible, but not uncommon. What‘s wrong with us, we wonder (even if only subconsciously), that we can‘t eat the foods they do and look like that? The situation is only made worse when, during interviews and other media appearances, many of those same actors and their similarly buff celebrity peers state that they eat whatever they want and never exercise, and then selfdeprecatingly detail their favorite food “sins,” while the rest of us wish we could be so lucky. It‟s probable that many do this out of a desire to connect with their audience and a certain genuine, but misguided, humility. Or perhaps, in some cases, they are being absolutely up-front, and they are genuinely genetically “blessed.” (Of course, maybe, like all the rest of us, they have friends and loved ones who struggle painfully with their weight, so they‟re sensitive to the issue.) But make no mistake: the majority isn‟t as laid back about their weight or physique as they portray themselves to be --for whatever reason. They understand the rules of the game, and they‟re playing to win. Along with the majority of their peers, they enjoy the knowledge privilege that has belonged primarily to the wellness elite until now – eating, resting and exerting their bodies in optimal ways. They choose to avoid, or only rarely eat, animal products and processed foods. Instead, they opt for diets rich with plant nutrients. In addition – for the most part – the live in balance, because they know being overwhelmed and exhausted do not make a body look, feel or perform well. And they exercise in ways that are designed specifically for them, foregoing “one-size-fits-all” programs. They live in a different world than the one in which most of the rest of us live, as Pilzer points out: Movie stars, talk show hosts, entertainment professionals, and many leading business executives, inhabit a secret world in which the physical fundamentals of life (food, exercise, etc.) are seen from a perspective radically different than that of most human beings. 35 Copyright 2010 All Rights Reserved Worldwide Nutrient Rich is a registered trademark, the property of Custom Media Communications, Inc To the ‗wellness elite,‘ each act of seeming pain or denial, from sessions with their personal trainers, to navigating through menus at exclusive restaurants, is a positive experience. These people focus on how they will feel hours later because of each laborious exercise, or they focus on how much stronger they will feel that evening because of what they are not eating for lunch or dinner. Thus, what may seem painful to others becomes to them a euphoric experience with almost immediate rewards! We‟ve been diet-trapped into rejecting our uniqueness and a healthy, balanced approach to weight, health and fitness that would give us the firm, strong bodies we want, thanks to marketing strategies that use the radiant, healthy looks of the wellness elite to sell us products that won‟t get us there. At NutrientRich.com, you‟ll learn the strategies that the wellness elite use to stay thin, healthy, radiant, and energized – and implement them in your own life, simply, sustainably, and enjoyably! DIET-TRAP TEN: Thinking you are not motivated when you are really just diet-trapped. Can‟t get motivated to lose weight? Neither can I! Losing weight doesn‟t motivate anyone on its own. Why? Because losing weight is not a human need; it‟s a complication of a poor lifestyle. A compelling motivator is one that truly drives you. Drives you. We are motivated by: Our sexuality Our desire for love Our desire to live Our desire to protect ourselves Our desire to experience pleasure Our desire to avoid pain When you‟re on the beach, you want to look buff or toned because you want to feel attractive – your pride and your sense of your sexuality are at stake. When you‟re in your wedding dress, you want to look beautiful because all eyes will be on you. When you have to compete against other consultants in your field for business and you know that you are judged as less competent because of the extra weight you‟re carrying, your pride, your desire to protect yourself, and your desire for gain can drive you. 36 Copyright 2010 All Rights Reserved Worldwide Nutrient Rich is a registered trademark, the property of Custom Media Communications, Inc When you don‟t have the energy to be the partner or parent you want to be, start the business that you know will bring you financial success, or go dancing on Friday night (and maybe meet your Mr. or Ms. Right!), you may find almost all of these motivators driving you. Now, chances are good that you‟ve punished your body with enough extended stays in diet traps that your motivators (as powerful as they are) have lost their ability to compel you to diet, or to ―stick with‖ a diet. This is a good thing! Don‟t even worry for a minute that this means you don‟t have the “willpower” or “discipline” necessary for you to lose weight. All it means is that you finally gave up on something that wasn‘t working. And if you ask me, that‟s a sign of your intelligence and psychological health, not a sign of insufficient motivation! There isn’t enough motivation in this world to make you successful at eating less of foods that don’t serve you, promote your health, and make you sick. Eventually they will get the best of you. Just ask the bodybuilders. But you have, or can become aware of all of the motivation you need to make the changes that will cause you to look, feel and perform better every day – the changes that will cause you to lose weight as a natural result of how you eat think and live. The motivation that has “failed you” when it came to dieting will fuel you as you create a successful lifestyle and start making your health, not weight loss, your goal. Many people think that improving your lifestyle is difficult. The reality is, being diet-trapped is difficult – whether or not you think you‟re dieting! Living in diet traps is living a lifestyle that keeps you confused and chronically overweight (or locked in battle with disordered eating). Dieting and being overweight or obese are grueling. Developing a successful lifestyle is way easier. Now, initially, getting out of the diet traps and into a successful lifestyle requires some effort, because there‟s a learning curve. But it‟s not a constant test of will; it‟s an energizing, fulfilling process – because you‟re getting your needs met. So, you benefit from increased energy right away, more than making up for the effort you‟re investing! We are designed to follow our instincts in this process, and to eat to satiation as often as possible, without getting too little or too much. The natural result is a body with adequate reserves but no excessive 37 Copyright 2010 All Rights Reserved Worldwide Nutrient Rich is a registered trademark, the property of Custom Media Communications, Inc fat that results in physical compromise… But our mechanisms of satiation can work properly only if we eat foods consistent with our design… the solution is not to learn how to eat less than desired, but rather to eat in a way that‟s appropriate for our species. Alan Goldhamer Doug Lisle The Pleasure Trap When you start eating a Nutrient Rich diet, and create a successful lifestyle, you no longer fight your basic desires to eat and be fulfilled. You transition from foods that stimulate and sabotage you to foods “consistent with your design” that truly nourish and nurture your body and will naturally taste great to you. You find your weight naturally adjusting to a healthy level – while you‘re living your life and accomplishing your other goals in life. This is why you need much less motivation to change your lifestyle than you need to persevere in a diet -- you and your body are finally on the same team! The End of “Diet Thinking” Originally we used to say “the end of dieting”, but let‟s face it; people who fall for diet traps have thinking that reinforce the way they live. It‟s the way you are thinking that matters. It‟s the concepts you buy into that matters. To begin changing your thinking Go to www.NutrientRich.com and take The Nutrient Rich Primer - The Introduction to Eating the Nutrient Rich Way and learn The Most Successful Way to Eat for Health, Performance and Natural Weight Loss! … And did I mention, eating the Nutrient Rich way is the only way to live at or near your ideal weight, all year round without compromising your health as part of a successful lifestyle? We will help you steer clear of diet trap with daily tips and solid science from Dr Fuhrman and other nutrition and lifestyle medical professionals that will keep you eating for health, performance and natural weight loss and loving it! Follow Nutrient Rich on: www.Twitter.com/Nutrient_Rich http://www.facebook.com/pages/Nutrient-Rich/139643946047417?ref=ts 38 Copyright 2010 All Rights Reserved Worldwide Nutrient Rich is a registered trademark, the property of Custom Media Communications, Inc About the Author: John Allen Mollenhauer, a lifetime member of the National Health Association, is the founder of NutrientRich.com which was in part inspired by Joel Fuhrman MD of DrFuhrman.com, author of the bestselling books Eat to Live and now the book series Eat for Health. Also, T. Colin Campbell, Professor Emeritus of Nutritional Biochemistry at Cornell University who authored the most comprehensive study of nutrition ever conducted. The China Study, which was funded by the National Institutes of Health, revealed startling implications about the relationship between diet, weight loss and long term health. A leading authority in PerformanceLifestyle Training and Coaching John Allen helps men and women around the world live in balance with vibrant health and peace of mind while achieving even their most ambitious life goals. He is the co-author of the book The Curse of the Capable, (Fall 2009) by Harvard Psychology Instructor Arthur P Ciaramicoli PhD. He is a leading Personal Energy Management Specialist, certified Health, Lifestyle Performance coach and trainer and, founder of both PerformanceLifestyle.com and The Lifestyle Coaching Center in Livingston, NJ. His upcoming books include “The Nutrient Rich Revolution – Eat Better, Not Less!” and “Lose Weight the Nutrient Rich Way!”, which focus on helping people get free of diet traps and dieting schemes that keep people stuck and suffering from weight and health issues. He asserts that eating foods that are low in nutrients and high in calories and substances that the body does not need, throw the body out of balance and are at the root of obesity and declining health trends. Follow John Allen or “JAM” on: Twitter.com/JohnAllenJAM http://www.facebook.com/John.Allen.Mollenhauer 39 Copyright 2010 All Rights Reserved Worldwide Nutrient Rich is a registered trademark, the property of Custom Media Communications, Inc