South Asians are among the fastest growing ethnic

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Sony Pictures Entertainment
•Columbia Pictures: Motion Picture Production & Distribution.
•Columbia TriStar: Home Video & DVD
•SPTI: Television Production and Distribution
•SPTI: Sony Pictures Television International and Channels include Animax, AXN, PIX, HBO Europe, SET (Sony Entertainment
Television), and Sony Movie Channel.
The Power of the Brand
•The most recognized brand name in the world
•A name synonymous with quality and innovation
•The leader in state of the art technology and consumer electronics
•The leader in world-wide cutting-edge motion picture and television production
•A brand name that attracts the 16-79 age, upscale viewer/consumer
South Asians are among the fastest growing ethnic group in the US
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South Asian American Population was close to 4 million in 2010.
South Asian community as a whole grew 81% from 2000 to 2010.
High per capita income; median income of $66,000.
Estimated purchasing power exceeds $50 billion.
US South Asian Population breakdown *
CA
18%
Others
32%
NY & CT
13%
IL
6%
VA
4% FL
5%
TX
9%
NJ & PA
13%
*Source: U.S. Census Bureau, 2010 Census
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General family entertainment channel (Hindi language), showcasing movies, dramas, events, reality shows, sports
and news.
• One of the most watched and widely distributed television channel In North America.
• It is the most watched TV channel in India with an average viewership of over 300 million viewers.
• Available in over 150 countries from UK, Europe, N. America, S. America, Australasia, Africa and the Middle East.
• Launched in the US market in October 2000
• Unparalleled reach nationwide – Over 1 million viewers
• Live, real time broadcast signal to US market
• Leading commissioned format shows including:
-Indian Idol (American Idol)
-Kaun Banega Crorepati (Who Wants to be a Millionaire)
-Comedy Circus (A Reality Platform for Comedians)
-Filmfare Awards
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Leading commissioned format shows including
Programming that moves with “today’s time”.
“Bade Acche Laggte Hai” is the story
of two mid-age strangers getting
married … and falling in love.
“Parvarish” is a story about new age
hurdles that focuses on the lives, morals,
and rituals of the families.
“Kya Huaa Tera Vada”, a plot that revolves around an affair
after a 12 year long marriage, leading the protagonists
role of battling of her own identity.
Now with Full Channel
Subtitling.
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Indian Idol Junior
Reality/Seasonal
Bade Ache Lagte Hai
Daily Soap
Kaun Banega Crorepati
Reality/Seasonal
Jee Le Zara
Daily Soap
Comedy Circus
Comedy/ongoing
Maharana Pratap
Daily soap/Ongoing
CID
Drama/ ongoing
Andaaz
Lifestyle/ongoing
Sanjeev Kapoor Ke Kitchen Khiladi Premiering Sept 2013
Bhoot Aaya
Daily Soap/ ongoing
Desh Ki Beti-Nandani
Premiering Sept 2013
Filmfare Awards
Event / Seasonal
Femina Miss India
Event / Seasonal
Blockbuster Movies
Movies/ ongoing
World Premier Movies
Movies/ ongoing
Chhanchhan
Daily Soap
Boogie Woogie
Begins Dec 2013
Main Na Bhuloongi
Premiering Dec 2013
Ekk Nayi Pehchaan
Premiering Dec 2013
Q2 – Q3 2 x wk
Q1– Q4 4 x wk
Q3 – Q4 3 x wk
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• Showcases the biggest and best of Hindi Movies and Special Events.
• Established history of bringing Bollywood's biggest and most recent box office hits to its television
audience - FIRST. Recent movie premieres include: Talaash, Jab Tak Hai Jaan, Student of the year, Raaz-3 etc.
• Appeals to South Asians across the globe.
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Set Max has the rights to the biggest and most
awaited movies, with only the best names in
Bollywood.
2013 Premiers to look out for:
Once upon a time in Mumbai
Shoot Out at Wadala
Lootera
Shud Desi Romance
Krrish 3
Dhoom:3
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“Asli Mazaa Sab Ke Saath Aata Hai”
• First and only Family comedy entertainment channel.
• First mover advantage in the Comedy genre, seen a 300% growth in
viewership & over 100% growth in advertisers.
• Launched as a free to air channel In NYC/NJ and Dallas DMS.
“Real fun is watching TV together with the whole family”.
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• First and only dedicated Bengali movie channel.
• Launched in 2008
• A collection of more than 1,000 contemporary and classic movies and telefilms of various genres.
• Premieres 1 new film per month round the year.
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• The newest addition of the SEN bouquet available on dish Network.
• Mix channel is dedicated to music and all that belongs to it.
• Promises an exciting and biggest library of Hindi film songs spanning all eras.
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India’s only definitive Bollywood channel
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•TIMES NOW, the #1 English News
Channel in India broadcasts cutting
edge news, with distinctive debates
and analysis.
Over 200 movies use Zoom to promote
themselves annually; over 50 of them did so
exclusively, in 2011
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Featuring the biggest stars, movie action &
chart busters, every day
•Consistent #1 over 4 years since 2008
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Over 750 hours of original content produced
every year
•Delivers news and analysis to South
Asian Diaspora
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Over 100 original Bollywood News stories
every week
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Zoom is now serving audiences in over 27
countries worldwide
•TIMES NOW is a part of TimesGroup,
India’s largest media conglomerate
•Reaches over 45 countries in major
DTH and Cable networks
USA
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Launched in USA in October 2000.
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SET Currently available in approx 260,000 satellite and cable households in USA.
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SAB Currently available in approx110,000 satellite and cable households in USA.
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MAX Currently available in approx110,000 satellite and cable households in USA.
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MIX Currently available in approx 100,000 satellite and cable households in USA.
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Distributed through Dish Network, Comcast, Cablevision, Time Warner, Verizon, AT & T, Cox
Communications, San Bruno Cable Company, Bright House Network, En-Touch System and TV
Desi (IP TV) in USA.
CANADA
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Currently available in over 120,000 Satellite and Cable households in Canada
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Distributed through Bell Express vu, Rogers, Shaw, Telus and Fibe in Canada.
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Launched in Canada as an independent national channel in November 2008
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CABLE:
CABLE:
SATELLITE:
SATELLITE:
IPTV:
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CABLE:
CABLE:
SATELLITE :
SATELLITE :
IPTV:
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Giving back to the community:
•Asian & Pacific Islander American Scholarship Fund
•Vijay Amritraj Foundation, Associations of Indians in America
•Diwali, & Indo American Festivals
•Dushahra Celebrations in the US
•International events:
British Asian Sports Awards & World Food Awards (UK), etc.
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AT&T
Airtel
All State
All Voi
Aloha – USA
Amantel.com
Art Karat
Bank Of India
Bemalife
Big Picture Cinemas
Census
Cheap O Air
Citi Bank
Emirates
Etihad Airways
Gopi Foods
Hope Medical Institute
ICICI
Kawan
Krispy Foods
Kuwait Air
Laxmi
Lufthansa
Malani Jewelers
Met Life
Nationwide
New York Life
Novartis
PidiPompi.com
Prem Jyotish
Raza.com
Saavn
Citi Bank
State Bank of India
Smuker’s Food
State Farm
Tata
Tea India
Tilda
Unilever
UTV Communications
Vonage
Verizon
Wells Fargo
Walmart
Western Union
Xaviers University
Xoom.com
Yash Raj Films
And many more…..
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• Unparalleled reach nationwide – Over 1 million viewers
• Reaching a recognizable, exponentially growing Diaspora in the South Asian market, over 300 million viewers with a
high capita income.
• Live, real time broadcast signal to US market.
• Leading commissioned format shows, differentiating in relatable story plots that move with “today’s time”, now
with full channel subtitling.
• World premiers, along with a library of the most recent blockbuster Bollywood Movies appealing to everyone
around the globe.
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http://www.setasia.tv
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