cover about us (Page 1)

Central Ohio’s trusted
resource since 1988
2010
media guide
A product of
7801 N. Central Dr.
Lewis Center, OH 43035
(740) 888-6000
More than 58,500 FREE copies per month
in over 800 locations in central Ohio
RETAIL & SHOPPING CENTERS
57 Kroger stores
Central Ohio’s trusted resource since 1988
Columbus Parent Magazine is an award-winning free monthly magazine that has earned central Ohio’s trust as a valued
resource for more than 20 years. This useful parenting information is for anyone caring for a child from infancy through
adolescence, or in the process of planning a family.
Mission
37 Blockbuster Video stores
To provide central Ohio parents with up-to-date news and
expertise with a local focus on family life, childcare, health,
education, entertainment, community events and more.
2 Andersons General stores
6 Discount Drug Mart stores
Buehler Fresher Foods
Marc’s
Awards
And other retail stores including
bookstores, restaurants, children’s specialty
stores, and more
Since it’s founding, Columbus Parent Magazine has garnered national recognition from the Parenting Publications of
America and Suburban Newspapers of America as one of
the top parenting resources in the United States. Columbus Parent Magazine is in the large circulation
category, competing with cities such as Chicago, Boston, Los Angeles and Atlanta. Columbus Parent
Magazine has been recognized with over 20 awards in the past five years. Suburban Newspapers of
America named Columbus Parent Magazine 2007’s Best Parenting Publication.
DistribuTech, August 2009
COMMUNITY CENTERS
All Columbus and suburban libraries
COSI Columbus
Recreation and family fun centers
SUBURBAN
NEWSPAPERS
OF AMERICA
HOSPITALS & DOCTOR’S OFFICES
Nationwide Children’s Hospital
Pediatricians, OB/GYNs, dentists, and family
practitioners
CHILDCARE CENTERS & SCHOOLS
Childcare and preschool centers
Public and private schools
COMMUNITY EVENTS
Sunny 95 Block Parties, Dublin Irish Festival,
Nationwide Children’s Hospital’s Teddy Bear Safari,
Baby Bonanza, Invention Convention, AAA
Vacation EXPO, Spring and Fall Home and Garden
Shows and many more, including our own annual
Columbus Parent Magazine Family Days!
Website Design
Special Section
College Guide
Front Cover
Original Photo
Headlines
Advertising opportunities
Columbus Parent Magazine offers many special promotions and packages tailor-made for our valued
advertisers throughout the year. Our account executives look forward to working with you to find the
most creative and effective advertising plan for your business.
Contact us
7801 N. Central Dr., Lewis Center, OH 43035
(740) 888-6000, Fax: (740) 888-6001
E-mail: [email protected]
121009
7801 N. Central Dr.
Lewis Center, OH 43035
(740) 888-6000
Interview
Third Place 2009
First Place 2007
Best Parenting Publication
A product of
About us 2010 | Columbus Parent Magazine
WHERE YOU CAN FIND US
may
september
Healthy dining out guide
Debunking old wives’ tales
Dealing with the big D
Employment tips for stay-at-home moms
Raise a slim kid in a supersize world
Confessions of a tardy mom
What’s your dirty little mom secret?
Moms packing heat
The sandwich generation
Can doctors predict kids’ emotional
trouble?
A grand time: Activities for grandparents
and grandkids
When a grandparent is the parent
Childcare & Preschool Guide
Mom Theme Issue
Grandparents Issue
june
october
Ways for Mom and Dad to rekindle
romance
How to talk to teens: Say this, not that
The truth about teen pregnancy
Teens who do good things
Lawn mower safety
What is selective mutism?
Fatherhood 101
Fun on the cheap
Create your family playlist
What to do when your child “comes out”
Kids and fears
You’re wearing THAT?
Summer Fun Guide
Fall Family Fun Guide
march
july
november
The truth about ADHD
How to have “The Talk”
Is my child an oddball: A fun look at quirks
Best cell phones for kids
Health tests demystified
The magic of magic
Are you a yeller?
Why kids get sick
Down Syndrome: A profile
Sibling smackdown
How to prepare for adoption
Camp Guide
Education Guide
Birthday Party Guide
august
december
The latest news about miscarriage
Sense-ational fun
Single parent or superhero?
Home improvement: How to be a Mom
MacGuyver
Help kids move from grade to grade (or
school to school)
Is your kid sleep starved?
The ABCs of back 2 school
How to manage the mounds of homework
Computer vision syndrome
Ways to teach kids about money
Gearing up for gossip
Holiday TV lineup
Back to School Issue plus Activities Guide
FEBRUARY
Wednesday, Jan. 20, 2010
APRIL
Wednesday, March 17, 2010
MAY
Wednesday, April 21, 2010
JUNE
Wednesday, May 19, 2010
JULY
Wednesday, June 16, 2010
AUGUST
Wednesday, July 21, 2010
SEPTEMBER
Wednesday, Aug. 18, 2010
OCTOBER
Wednesday, Sept. 15, 2010
april
CPM Family Days Preview
JANUARY
Tuesday, Dec. 15, 2009
MARCH
Wednesday, Feb. 17, 2010
february
Teen Issue
ADVERTISING
DEADLINES
Holiday Gift Guide
NOVEMBER
Wednesday, Oct. 20, 2010
Editorial calendar 2010 | Columbus Parent Magazine
january
DECEMBER
Tuesday, Nov. 16, 2010
JANUARY 2011
Tuesday, Dec. 21, 2010
121009
7801 N. Central Dr.
Lewis Center, OH 43035
(740) 888-6000
A product of
45%
34%
11%
6%
2%
After school activities
Team sports
Swimming
Music
Dance
Academic
Gymnastics
Art
After-school care programs
Martial arts
Fitness
Crafts
Languages
Acting
Cooking
Tutoring
Tennis
Cheerleading
Equestrian
At least one afterschool activity
45%
39%
31%
29%
25%
21%
19%
19%
18%
18%
14%
11%
11%
10%
9%
8%
7%
4%
88%
ColumbusParent.com
26%
45%
24%
48%
62%
32%
64%
44%
31%
17%
93%
38%
12%
19%
84%
91%
80%
80%
38%
26%
100%
100%
69%
82%
43%
55%
73%
29%
77%
41%
74%
46%
88%
52%
89%
40%
75%
85%
83%
69%
8%
80%
61%
N/A
54%
33%
82%
31%
53%
87%
Entertainment (in the past 12 months)
Attended 3+ college or professional sporting events
Attended opera, symphony or theater
Attended major theme park
Financial
Shopping habits
For which of these categories do you consider
yourself the primary shopper:
Yourself
83%
Your children
77%
Your home
74%
Your spouse
43%
Indicated at least one
98%
Private/Independent schools
Currently enrolled
Definitely would consider
Possibly would consider
Would not consider
Magazine
16%
26%
35%
21%
Investors (have CDs, IRAs 401ks)
Have car loan
Have home equity loan
Liquid assets of $100K+ (cash, stock, CDs, etc.)
Technology
Own a cellular phone
Logged on to the Internet at home in the past month
Have local cable
Have cable and/or satellite
Plan to buy personal computer/equipment in the next 12 months
Plan to buy personal stereo/CD or MP3 player in the next 12 months
Home improvement
Gardened or landscaped in the past 12 months
Plan to remodel within the next year
Shopping/Purchases
Purchased
Purchased
Purchased
Purchased
women’s clothing in the past month
men’s clothing in the past month
children’s clothing in the past month
12+ books from a bookstore in the past year
Food and dining
Weekly supermarket expenditures $100+
Weekly supermarket expenditures $150+
Frequent restaurants 4+ times in the past 2 weeks
Other
Working mothers
Exercised 12+ times at health club in past year
Voted in local, state or national election in past year
ReadexResearch, PPA Survey 2009 Reader Profile Study
Media Audit, March/April 2009
121009
7801 N. Central Dr.,
Lewis Center, OH 43035
(740) 888-6000
A product of
Lifestyles 2010 | Columbus Parent Magazine
Childcare situation
Stay-at-home parent
Pre-school or child care center
Other relative caring for children
In-home day care
Nanny or au pair
AGE OF READERS
Female . . . . . . . . . . . . . . . . . . . . . . . . . . . 89%
Male . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11%
CAREGIVERS
The typical reader is a welleducated woman between
25-44 with at least one child
in the household.
SHOPPERS
She’s typically the primary
shopper for her household
and children.
BUYING POWER
She has an average annual
income of $72,500.
LOYAL
65% have read at least 3 of
the last 4 issues.
Under 25 . . . . . . . . . . . . . . . . . . . . . . . . . . 6%
25-34 . . . . . . . . . . . . . . . . . . . . . . . . . . . 33%
35-44 . . . . . . . . . . . . . . . . . . . . . . . . . . . 42%
45-54 . . . . . . . . . . . . . . . . . . . . . . . . . . . 15%
55-64 . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4%
65 + . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1%
Average Age . . . . . . . . . . . . . . . . . . . . . . . . 37
AGES OF CHILDREN IN HOUSEHOLD
13+ . . .
10-12 .
5-9 . . .
2-4 . . .
Under 2
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21%
21%
44%
41%
21%
HIGHEST LEVEL OF EDUCATION
62% of readers have a college degree or higher
Post-graduate degree . . . . . . . . . . . . . . . . . 19%
Post-graduate work . . . . . . . . . . . . . . . . . . . . 7%
College graduate . . . . . . . . . . . . . . . . . . . . 36%
Some college . . . . . . . . . . . . . . . . . . . . . . 24%
HS graduate . . . . . . . . . . . . . . . . . . . . . . . 8%
HOUSEHOLD INCOME (FOR 2008
BEFORE TAXES)
Less than $29,999 . .
$30,000-39,999 . . .
$40,000-49,999 . . .
$50,000-69,999 . . .
$70,000-84,999 . . .
$85,000-99,999 . . .
$100,000-149,999 .
$150,000+ . . . . . .
Average . . . . . . . . .
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. . . 17%
. . . . 9%
. . . . 9%
. . . 18%
. . . 12%
. . . . 9%
. . . 12%
. . . . 7%
$72,500
ReadexResearch, PPA Survey 2009 Reader Profile Study
121409
7801 N. Central Dr.,
Lewis Center, OH 43035
(740) 888-6000
A product of
sometimes
60%
frequent
27%
always
4%
never
8%
91% of readers use the magazine
to identify service providers for their
family.
97% of readers rely on ads in the
magazine to make informed buying
decisions.
We reach twice the print audience
with an average pass-along of 1.4.
That’s more than 111,000 readers!
Demographics and readership 2010 | Columbus Parent Magazine
Columbus Parent Magazine is a member
of Parenting Publications of America,
which reaches a market of more than
5.4 million
DEMOGRAPHICS
Readership
GENDER
Color rates are determined by ad size.
Full, 2/3 pages
1/2, 1/3,
1/4 pages
1/6 page or
smaller
PROCESS
SPOT
$365.00
$175.00
219.00
105.00
109.50
52.50
Classified advertising
Display: $42 per inch (2-inch minimum)
Column width is 1.5 inches
Line: $28.75 per liner (5-line minimum)
$5.75 per additional line. (Approximately
20-25 charachters per line).
Advertising deadlines
Rates are per ad insertion and must run within a 12-month period.
1x
3x
6x
9x
12x
Full page
$2,230
$1,995
$1,805
$1,695
$1,575
2/3 page
1,835
1,575
1,440
1,395
1,270
1/2 page
1,305
1,170
1,050
992
915
1/3 page
995
860
795
755
695
1/4 page
685
615
560
521
500
1/6 page
540
485
460
410
390
1/9 page
380
325
300
289
250
1/12 page
310
275
250
236
225
Partnership banner
950
850
750
710
655
GREAT VALUE: Online special guide listings are available for $95 per year. They
include contact information and description as well as graphic (online only) and if
submitted prior to deadline will appear in that month’s print edition.
Premium position
1x
3x
6x
9x
12x
Back cover
$2,930
$2,660
$2,441
$2,305
$2,176
Inside cover
2,930
2,660
2,441
2,305
2,176
Cancellations: Ads cancelled after deadline will be billed at 50%.
Page 3 or 5
2,818
2,560
2,351
2,225
2,098
Doubletruck
4,839
4,329
3,917
3,678
3,418
Commission: A standard 15% comission
is paid to recognized advertising agencies on the open (1x) rate only.
Out & About*
2,818
2,560
2,351
2,225
2,098
We are an electronic publishing environment. All ads must be submitted as pdfs.
Payment terms: Net 30.
EDITORIAL POSITIONS: Ad positions adjacent to monthly columns can be guaranteed
at a 10% premium with a committment of 3 months or more. Ask for available columns
and ad sizes. *Full page facing first page of Out & About family calendar.
120109
7801 N. Central Dr.
Lewis Center, OH 43035
(740) 888-6000
FEBRUARY
Wednesday, Jan. 20, 2010
MARCH
Wednesday, Feb. 17, 2010
APRIL
Wednesday, March 17, 2010
MAY
Wednesday, April 21, 2010
JUNE
Wednesday, May 19, 2010
JULY
Wednesday, June 16, 2010
AUGUST
Wednesday, July 21, 2010
SEPTEMBER
Wednesday, Aug. 18, 2010
Includes full color. Reservations required.
Advertising policies
JANUARY
Tuesday, Dec. 15, 2009
A product of
OCTOBER
Wednesday, Sept. 15, 2010
NOVEMBER
Wednesday, Oct. 20, 2010
DECEMBER
Tuesday, Nov. 16, 2010
JANUARY 2011
Tuesday, Dec. 21, 2010
Rates 2010 | Columbus Parent Magazine
Retail advertising
Color
Full
1/3 V
2/3 V
1/6 H
2/3 H
1/2 V
1/4 S
1/3 H
1/9
1/6 V
1/12
1/2 H
Partnership banner
Online file requirements
Please allow 5 business days for production by
ColumbusParent.com creative department, 10 days for
contest production. 30k file size, 72 dpi gif or jpg format
Video ad: edited to :10-:15 seconds, need permission to
post verbiage (before video) that prompts user to click
before video plays. Rich media and flash available.
Magazine
To quickly submit your finished ad electronically, visit our Print
Ads website. http://printads.dispatch.com or
http://printads.thisweeknews.com.
Acceptable DIGITAL AD FILES are press-optimized Mac or
Windows Acrobat PDF files only.
Fonts supported: Type 1 Postscript fonts. All fonts must be
embedded in the PDF. Do not apply “styles” to fonts as there
may not be a corresponding face. (i.e.: Times Bold Italic).
Digital element files supported: High quality EPS, TIFF, JPG,
BMP at appropriate resolutions, text in raw text (.txt) and
Microsoft Word (.doc) formats. Images taken from the Internet
are 72 dpi and not suitable for print.
Resolution: Halftone resolution is 200 dpi for newsprint,
linework resolution 600 dpi at final size.
Color space: CMYK process only. We do not offer support for
RGB, Lab, Index, PMS and spot color-based duotones,
although PMS colors may be used for commercial work.
Please check with your sales representative.
Black text should always be 100% black only. “Rich” or 4color black text does not register well and will ruin your file.
Newsprint imaging limitations: Ink density maximum is 280%,
240% is optimal. (Ink density may also be referred to as Total
Area Coverage, or TAC). For example: 100% Cyan, 100%
Magenta, 50% Black and 60% Yellow = 310% ink density.
Minimum type size = 6 pt. Minimum reverse type size = 10
pt. sans serif, 12 pt. serif. Minimum line rule = .007”, or .5
pt. Newsprint Dot Gain: 28%.
Supported third-party ad delivery service providers are AP
AdSend, AdDirect and AdTransit. For AdSend transmissions
use site code OHWTW, or OHCOL for Dispatch.
Meeting the mechanical requirements is the responsibility of
the author. We cannot be responsible for improperly prepared
files. Technicians may have to edit submissions for print quality purposes.
width
height
Double truck
21.4"
x
10"
Full page
10.39" x
10"
2/3 Vertical
6.89"
10"
2/3 Horizontal
10.39" x
6.63"
1/2 Vertical
5.14"
10"
1/2 Horizontal
10.39" x
4.94"
1/3 Vertical
3.39"
10"
1/3 Horizontal
10.39" x
3.25"
1/4 Square
5.14"
x
4.94"
1/6 Vertical
3.39"
x
4.94"
1/6 Horizontal
5.14"
x
3.25"
1/9 Small square
3.39"
x
3.25"
1/12 Business card
3.39"
x
2.41"
Sponsorship banner
10.39" x
2.41"
x
x
x
* Because of press considerations, Columbus Parent
Magazine publication prints 2% smaller.
Online
Tippy top
775 x 30 pixels
Leaderboard
728 x 90 pixels
Right square
300 x 250 pixels
Tab square
300 x 250 pixels
Small rectangle
300 x 100 pixels
Bottom leaderboard
Post It Note
Ad Requirements 2010 | Columbus Parent Magazine
Magazine file requirements
728 x 90 pixels
250 x 250 pixels
121009
7801 N. Central Dr.
Lewis Center, OH 43035
(740) 888-6000
A product of
Rates are for a 30-day, fixed-position ad.
Homepage
$250
600
500
500
250
250
Tab pages
Tippy top
Leaderboard
Right square
Tab square
Small rectangle (2 available)
Bottom leaderboard
$125
300
250
250
125
125
Guide pages
Tippy top
Leaderboard
Right square
Tab square
Small rectangle (2 available)
Bottom leaderboard
$40
50
50
50
40
40
Guide advertising requires a 6-month commitment
Rich media
Expandable banners
add $200
(available on top leaderboard and squares)
Post-it note
$250 per week
Contest page:
This is the most visited page besides the home page. 2 available spaces:
Top leaderboard
$300 per month (3-month commitment)
Right square
$250 per month (3-month commitment)
Blog sponsorships
$200 per month (6-month commitment)
Package includes:
Top leaderboard and right square
Exclusivity on blog web page
$300 per month (6-month commitment)
Package includes:
Logo message on homepage poll
Logo and message on edit page with results in magazine
Assist with poll questions with editorial approval
*Online rates subject to change based on website traffic.
See ad requirements sheet for dimensions and file information.
(served only to unique visitors)
Page peel
$500 per week
(served only to unique visitors)
Expandable billboard
$500 per week
Ads may include 10-15 seconds of video,
flash, animation or static.
ColumbusParent.com averages:
10-15,000 unique visitors per month
30-40,000 page views per month
120109
7801 N. Central Dr.
Lewis Center, OH 43035
(740) 888-6000
ColumbusParent.com is updated
every day with resources and feature stories for parents, grandparents and caregivers.
Fun contests allow users to win tickets, trips and merchandise for their
families.
Printable pages also are available
and include kids’ coloring pages,
shoppiing lists, and even exercise
tips.
6 available:
TheBAG Lady, Laurie Dixon, stay-at-home mom for more than 20 years, shows consumers the best deals in central Ohio
Everyday adventures, by editor Staci Perkins
NewlyWed, by Alexis Perrone Dicken
From the newsroom…to the family room, by Tracy Townsend, 10TV News Anchor
The dumb daddy diaries, by Chris Barrett
Middle age meets motherhood, by Kristen Maetzold
Parentphrase page
ColumbusParent.com
A product of
We pride ourselves on keeping our
website safe, which is why advertisements perform 10 times better
on ColumbusParent.com than on
other websites.
Advertisements on
ColumbusParent.com come from
relevent and reliable sources that
provide resources for families.
Each month, over 12,000 families
visit ColumbusParent.com to ask
questions, interact, and comment —
all while finding credible parenting
advice located right at their fingertips.
Join us and participate in the
conversation!
| ColumbusParent.com
Tippy top
Leaderboard
Right square
Tab square
Small rectangle (2 available)
Bottom leaderboard
These specialty packages reflect areas of our highest traffic and interactivity.
Rates 2010
Specialty packages
Rates
Site map
Our site has daily updates to keep busy parents informed, with lots of new content
and links to sites we recommend. Check out the web calendar each month in the
magazine for a preview. We’ve kept all the features you love and added a lot more
to help you down the long (sometimes scary!) road of parenting. Our goal is to be a
one-stop shop with local resources, parenting advice and of course, fun!
Homepage
Features tab
Resources tab
Multimedia/blogs tab
Calendar tab
Current issue
Features tab
Editor’s Note
Dad Files
Family Getaways
Family Media
Fast Food
Growing Up Online
In the News
Manic Mommy
Newest & Neatest
Pediatric Health Source
Seen & Noted
Sports Doc
• New stories added daily on everything from toddlers to teens.
• Local daily news resource for busy families.
• Feature stories from the our print edition.
• Informative monthly columns with advice from experts around Columbus.
• Physical and mental health, education and travel can be found here.
• Lists, lists lists: From reading recommendations, links we love, to safety checklists
— we’ve got it covered.
Multimedia/Blogs tab
• Features our interactive, social media and blogs:
• TheBAG Lady, Laurie Dixon
• Everyday adventures, by editor Staci Perkins
• NewlyWed, by Alexis Perrone Dicken
• From the newsroom…to the family room, by Tracy Townsend
• The dumb daddy diaries, by Chris Barrett
• Middle age meets motherhood, by Kristen Maetzold
• Ignite to Write, by Jan Mader
Career/Intern opportunities
Writers guidelines
Contact us
Submissions
Awards
Media guide
Advertise
Calendar tab
More features:
Sign up for e-newsletters
Vote in our monthly poll, Parentphrase
Download printables
Birthday Party Guide
Camp Guide
College Guide
Education Guide
Fall Family Fun Guide
Guide to the Arts
Holiday Gift Guide
Summer Fun Guide
Submit guide listings
Resources
Resources tab
About us
Guides
• Our most popular magazine feature is the Out & About calendar. On this helpful
tab, families will find all kinds of things to do around town.
• Submit your organization’s event to be featured in the magazine.
• Where to find the coolest family-friendly events.
The average visitor to ColumbusParent.com is a mom, age 41, with a household income of $71,079
28% have a post-graduate degree.
Parenting
Careers
Education
Entertainment
For Kids
Finance
Health
Home and Garden
Recipes
Travel
Sitemap | ColumbusParent.com
ColumbusParent.com
Site map
Contests
From DVDs to event tickets you
can win them here!
For kids
Coloring pages
Links to mom-approved websites
Safe online games provided by
COSI Columbus
Media Audit, March/April 2009
121009
7801 N. Central Dr.
Lewis Center, OH 43035
(740) 888-6000
A product of
Advertising positions | ColumbusParent.com
Tippy top
775 x 30 pixels
Top leaderboard
728 x 90 pixels
Right square
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