messenger

Transcription

messenger

®
messenger
your practice • your success • our goal
A U G U S T 2 0 11
Promoting
Veterinary Expertise
page 16
Keeping Your Most
Profitable Customers
page 20
Marketing Your
Online Store
page 23
PROXYRX PHARMACY CUSTOMERS – CHECK OUT OUR NEW DIET REFILL CALCULATOR
It’s Saturday evening.
Your client just realized
they dished up the last of
Fido’s dog food.
Uh oh.
Situations like this are understandable.
The bag of food gives feeding guidelines, but they aren’t specific to Fido’s condition, age and activity level. Plus,
clients often forget about shipping times associated with the orders they place through your online pharmacy.
So your client gets caught running out before they thought they would. Sunday morning they head to the local
grocery store to find a substitute.
Situations like this are preventable.
Using our Diet Refill Calculator, you can provide your clients with
an accurate estimate of when they should be placing their next refill
pharmacy order. You can print the reminder or email it them so they can
easily add it to their calendar. Mark your calendar too, and give them a
quick reminder call to further increase compliance!
Locate this new Diet Refill Calculator on mwivet.com
or AAHAMARKETLink.com located just below
your Welcome Message after logging in.
A U G U S T
2 0 1 1
PHVVHQJHU
*65;,5;:
New Items
02
Whether it’s new to the industry, new to MWI/AAHA MARKETLink,
or newly improved, the New Items section of the Messenger lets you
know the latest in innovative products for the veterinary industry.
your practice
•
your success
•
our goal
Business Cents
11
14
Social Media: Continuing Issues for Employers
MWI’S MISSION IS TO BE THE BEST
Successful Practices Know How to Change
Marketing Made Easy
16
20
23
RESOURCE TO THE VETERINARY
Promoting Veterinary Expertise
PROFESSION BY DELIVERING SUPERIOR
Keeping Your Most Profitable Customers
V A L U E , E F F I C I E N C Y, A N D I N N O V A T I O N .
Marketing Your Online Store
Making the Most of Your Money
29
29
39
44
44
48
50
50
50
51
Promotional Offers Valid This Month
CALL CENTER HOURS
Monday – Friday
6am - 7pm mst
Saturday
8am - 2pm mst
Exclusive Livestock Offer from Agrilabs
Exclusive Actistatin Offer from GLC Direct
Exclusive Suture Offer from Novartis
MWI ORDER DESK
Phone
(800) 824-3703
Online
www.mwivet.com
Fax
Boise, ID
(800) 576-8848
Denver, CO
(800) 910-4922
Grand Prairie, TX
(888) 223-8690
Holland, MI
(616) 396-7532
Detroit, MI
(800) 659-3511
San Antonio, TX
(866) 200-3199
Clear Lake, WI
(715) 263-3492
Fiskdale, MA
(508) 347-5426
Omaha, NE
(402) 330-1085
Sioux City, IA
(712) 255-7246
Sioux Falls, SD
(605) 336-2322
Exclusive Supplies Offer from Office Depot
Exclusive Offers from SECUROS
Exclusive Custom Label Offer from Stratford Pharmaceuticals
Exclusive iPet Offer from Ultimed
Exclusive Education Offer from Universal Ultrasound
Exclusive VetOne Promotions
AAHA MARKETLink ORDER DESK
Phone
(888) 722-2242
Online
www.AAHAMARKETLink.com
Fax
(800) 497-8859
AAHA
MWI is an AA/EEO employer. We do not
discriminate, nor tolerate discrimination,
against any applicant, employee,
customer, or supplier on the basis of race,
color, age, gender, sexual orientation,
ME
WA
religion, disability, ethnicity, national
MT
ND
VT NH
ID
MN
WI
OR
MA
NY
CT
MI
5[
SD
RI
origin, veteran status, marital status, or
NJ
WY
5[
PA
OH
IA
CA
MD
NE
NV
IL
UT
IN
MO
CO
5[
KS
5[
DL
any other legally protected status.
WV
VA
KY
NC
TN
AZ
SC
OK
AR
NM
MS
TX
Warehouse
5[
Pharmacy
5[
LA
AL
GA
FL
3LHYUTVYLH[
T^P]L[JVT[LYYHWHZZ
ULîtems
SMALL ANIMAL EQUINE LIVESTOCK
():JPLUJL2PUH]L[*(
Kinavet CA1, a tyrosine kinase inhibitor that is able
to selectively target tumor cells, is a new innovation
in the treatment of canine mast cell tumors. It is the
first drug registered against cancer in the history of
veterinary medicine. It is indicated for treatment
of recurrent (post surgery) or nonresectable Grade II or III cutaneous
mast cell tumors in dogs that have not previously received radiotherapy
and/or chemotherapy except corticosteroids.
ITEM#
DESCRIPTION
2PUH]L[*(TN
2PUH]L[*(TN
UNIT
)V[[SLVM
)V[[SLVM
PRICE
(NYP7YV,U[LYWYPZLZ*VTWYLZZPVU:WYH`LYZ
These practical, hand-operated pressure sprayers
with an easy-to-use compression action are ideal
for cleaners, insecticides, misting plants, applying
leaf polish, liquid fertilizers, water spraying,
grooming, and dairy uses. Built-in safety valve,
inline filtration and adjustable spray nozzle. Durable wide base ensures
sprayer stability under all terrain conditions. The white sprayer with
Viton seal is ideal for equine uses, tougher chemical and fly sprays.
ITEM#
DESCRIPTION
*VTWYLZZPVU:WYH`LY6YHUNL
*VTWYLZZPVU:WYH`LY>OP[L
SIZE
3P[LY
3P[LY
PRICE
(NYP7YV,U[LYWYPZLZ+V\ISL4PZ[;YPNNLY:WYH`LYZ
These trigger spray bottles are easy to squeeze,
resulting in no hand fatigue. They give 0.02 ounces per
each squeeze, and every squeeze delivers two sprays.
Continuous output saves time and effort. Durable
spray head resists acids and disinfectants. Nozzle can be
adjusted from a super-fine mist to a powerful jet stream
for sprinkling or spraying. Ideal for effective application
of pesticides, insecticides, liquid fertilizers, plant protection treatments,
water, deodorants or detergents in greenhouses, gardens, terraces,
balconies, for animal grooming, dairy uses and more. All Double-Mists
have inline filters and a balanced shape for stability. The white sprayer
with Viton seal is ideal for equine uses, tougher chemicals and fly sprays.
ITEM#
DESCRIPTION
+V\ISL4PZ[:WYH`LY6YHUNL
+V\ISL4PZ[:WYH`LY6YHUNL
+V\ISL4PZ[:WYH`LY>OP[L
Labor Day
Holiday
Schedule
Notice
4LZZLUNLYc(\N\Z[
SIZE
3P[LY
3P[LY
30[LY
PRICE
*LU[H\Y0UJ,.<:05:3/HUK
,.<:05
EGUSIN SLH (powder) and EGUSIN
250 (alfalfa pellet) are natural dietetic
feed supplements for horses that have
been demonstrated to be beneficial in
promoting a healthy stomach and an
aid in preventing the destruction of the stomach lining associated with
gastrointestinal disorders. They contain a combination of ingredients
that not only addresses the primary causes of gastrointestinal
disturbances but also avoids their recurrence. Easy to administer, no
waste dustless top dress in a palatable formulation is mixed into feed
concentrate. Contains dietetic soluble fibers, which improve intestinal
function. Does not contain any drugs or prohibited substances.
ITEM#
DESCRIPTION
,N\ZPU:3/7V^KLY
,N\ZPU7LSSL[Z
SIZE
SI
SI
PRICE
0+,??:5(7)=+;LZ[
A rapid enzyme-linked immunosorbent assay
(ELISA) test for detection of BVDV antigen in
immunotolerant, persistently infected (PI) cattle
using ear notch tissue. It can be used in the clinic
or at the farm to test all new introductions to the herd—newborn
calves, replacements, or bulls—in order to prevent the spread of BVDV.
The device will develop color on the flow matrix when used and you
can read the results on the flow matrix without any other equipment.
Positive results from this assay are valid for calves of any age.
All test kits come in packs of 10 tests with 1 bottle of conjugate, and
a complimentary accessory pack for the Large Ear Notch sample type
(sample * 1 cm on a side). The test can also be run on serum and/or
Small Ear Notch samples (sample is 2-3 mm in width). Serum samples
and Small Ear Notch samples require a different protocol than Large
Ear Notch samples. IDEXX recommends that all customers run the
Large Ear Notch Protocol because it is faster and easier. The Large
Ear Notch Protocol requires one SNAP BVD 10-Test Kit (10 tests, 1
bottle conjugate) and one Large Ear Notch (LEN) Accessory Pack (10
pipettes, 10 sample tubes). The Small Ear Notch Protocol or the Serum
Protocol requires the Small Ear Notch (SEN)/Serum Accessory Pack
(16 sample tubes, 20 pipettes).
ITEM#
DESCRIPTION
:5(7)=+
3,5(JJLZZVY`7HJR
:,5(JJLZZVY`7HJR
UNIT
;LZ[2P[
,HJO
,HJO
PRICE
-YLL^P[O7\YJOHZL
-YLL^P[O7\YJOHZL
*HYYPLYZ<7:-LK,_L[JV\Y*HSS*LU[LYZHUKV\Y+PZ[YPI\[PVU*LU[LYZ
^PSSILJSVZLKVU4VUKH`:LW[LTILY[OPUVIZLY]HUJLVM3HIVY+H`
The following orders will hold for Tuesday September 6th shipping
(Wednesday September 7th delivery in most areas):
• Refrigerated items ordered after cut-off on Thursday September 1st
• All products ordered after cut-off on Friday September 2nd
• Internet orders placed Saturday September 3rd – Monday September 5th
Ï*%&99-BCPSBUPSJFT*OD"MMSJHIUTSFTFSWFEtt"MMÑ TM marks are owned by IDEXX Laboratories, Inc.
PSJUTBGmMJBUFTJOUIF6OJUFE4UBUFTBOEPSPUIFSDPVOUSJFTt5IF*%&991SJWBDZ1PMJDZJTBWBJMBCMFBUJEFYYDPN
*OUSPEVDJOHUIF*%&994/"1 BVD Test
Ñ
A new diagnostic solution to detect bovine viral
diarrhea virus (BVDV) in just 20 minutes.
US veterinarians estimate that BVDV costs producers
over $30 per head, even after vaccination.1 Test all new
introductions with the IDEXX SNAP BVD Test to identify
persistently infected cattle.
The IDEXX SNAP BVD Test:
t3FTVMUTJONJOVUFT
t&BTZFBSOPUDITBNQMJOH
t"DDVSBUF&-*4"QMBUGPSN
To learn more about the
IDEXX SNAP BVD Test,
visit idexx.com/snapbvd.
1. Data on file at IDEXX Laboratories, Inc. Westbrook, Maine USA.
ULîtems
4LYJR(UPTHS/LHS[OMVYTLYS`0U[LY]L[
:JOLYPUN,X\P5PSL>5=
West Nile virus vaccine, killed virus, adjuvanted
with Havlogen®, horses 6 months and older.
ITEM#
DESCRIPTION
,X\P5PSL>5=
,X\P5PSL>5=
UNIT
+VZL
+VZL
PRICE
4LYPHS*LY[PMLJ[
This spot-on topical solution for use on dogs is the same formula as
Frontline Plus® (fipronil and S-methoprene) with the addition of
amitraz. The ingredients potentiate one another and work particularly
well to kill ticks while maintaining a high level of long-lasting efficacy
against adult fleas, eggs and larva. It is indicated for the treatment
and prevention of infestations in dogs by ticks (Ixodes ricinus,
Dermacentor reticulatus, Rhipicephalus sanguineus, Ixodes scapularis,
Dermacentor variabilis, Haemaphysalis elliptica, Haemaphysalis
longicornis, Amblyomma americanum and Amblyomma maculatum)
and fleas (Ctenocephalides felis and Ctenocephalides canis), as well as
treatment of infestations by chewing lice (Trichodectes canis). Prevents
environmental flea contamination by inhibiting the development of
all immature flea stages. Eliminates fleas and ticks within 24 hours.
One treatment prevents further infestations by both fleas and ticks
for up to 5 weeks. Sold in either 3- or 6-packs. As of Messenger’s press
time, Certifect was approved for use in all states except California,
Massachusetts, New Jersey and New York.
DESCRIPTION
UNIT
PRICE
*LY[PMLJ[:¶SIZ@LSSV^*HY[VU
_+VZL
*LY[PMLJ[4SIZ)S\L*HY[VU
_+VZL
*LY[PMLJ[3SIZ7\YWSL*HY[VU
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7YVTV[PVU!JHY[VUVYKLYZWSHJLKI`(\N[OYLJLP]LH
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]HS\LKH[TVYL[OHU
4LYPHSAHJ[YHU
Gamithromycin (150mg/mL), an antimicrobial
for SQ administration in beef and nonlactating dairy cattle for the treatment of bovine
respiratory disease (BRD) associated with
Mannheimia haemolytica, Pasturella multocida
and Histophilus somni. Also indicated for
control of respiratory disease in beef and non-lactating dairy cattle at
high risk of developing BRD associated with Mannheimia haemolytica
and Pasturella multocida. Do not use in female dairy cattle 20 months
and older or in calves to be processed for veal.
ITEM#
DESCRIPTION
SIZE
PRICE
AHJ[YHU
T3
AHJ[YHU
T3
7YVTV[PVU!,HJOJHZLVYKLYYLJLP]LZVULMYLLWVS`WYVW`SLUL
Z`YPUNL
4LZZLUNLYc(\N\Z[
6_IV^7L[7YVK\J[Z7HWH`H-Y\P[7S\Z
Made from the freshest papaya and pineapple (natural
sources of digestive enzymes papain and bromelain),
Papaya Fruit Plus contains guaranteed levels of active
enzymes that are present at a higher level than can be
achieved by feeding the same amount of natural fruit.
Veterinarians often recommend papaya and pineapple as
supplements to aid in the rabbit digestive process. Designed specifically
for small animals, Papaya Fruit Plus contains no simple sugars, such as
sucrose or corn syrup, and no artificial colors or preservatives. Can be
used as a training aid or given as a treat.
ITEM#
DESCRIPTION
7HWH`H-Y\P[7S\Z;HISL[Z
UNIT
)V[[SLVM PRICE
:VNL]HS3HIVYH[VYPLZ/VVM)PV7S\Z
A nutritional supplement that is recommended to help maintain
healthy hooves, hair and skin in horses.
Guaranteed Ingredients (per 1 oz scoop):
• Calcium, 3000 mg
• Copper, 50 mg
• Zinc, 150 mg
• DL-Methionine, 3000 mg
• L-Lysine, 1200 mg
• Cystine, 30 mg
• Manganese, 150 mg
• Pyridoxine HCL, 50 mg
• Biotin, 15 mg
ITEM#
DESCRIPTION
/VVM)PV7S\Z
/VVM)PV7S\Z
/VVM)PV7S\Z
SIZE
Va
SI
SI
PRICE
:[HYIHY)P[L-YLL:[HISL-S`;YHW
Scientifically proven to help effectively trap stable
flies, this trap contains no insecticides and is
economical and easy to use. Holds more flies than
other sticky traps with no fly trap odor. Special
weatherproof adhesive won’t melt or wash away. Its compact size offers
a 360° trapping surface that holds several thousand flies. When the trap
is full, just throw it away. Ideal for use around stables, cattle ranches,
poultry operations, kennels, restaurants, home and garden.
ITEM#
DESCRIPTION
)P[L-YLL:[HISL-S`;YHW
UNIT
,HJO
PRICE
:[HYIHY*HW[P]H[VY-S`;YHW
This trap is a heavy-duty, reusable and economical plastic
jar that comes with a tube of attractant. Just squeeze the
attractant into jar and add water. The one-way entry
system keeps flies in the trap and its 2-quart capacity
means minimal maintenance.
ITEM#
DESCRIPTION
*HW[P]H[VY-S`;YHW
UNIT
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PRICE
ULîtems
:[HYIHY,_[PUN\PZO7S\Z-PYL(U[)HP[
Combines killing speed with long-lasting control of fire
ants. An insect growth regulator (S-methoprene) sterilizes
the queen and prevents rebound, while a fast-acting
adulticide (hydramethylnon) starts killing worker ants
immediately after ingestion. Can be used as a broadcast
application or to treat individual mounds. Available in AL,
AR, AZ, CA, FL, GA, HI, KS, KY, LA, MS, MO, NV, NM, NY, NC, OK,
PR, SC, TN, TX, VA.
:[HYIHY-S`9LSPLM;YHW
Recommended for perimeter use, this insecticide-free
disposable bag trap catches thousands of flies. It has a
built-in attractant and is excellent for use around pets,
in the yard, kennel and garbage containers.
ITEM#
DESCRIPTION
,_[PUN\PZO7S\Z-PYL(U[)HP[
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Drive sales velocity and profit margin with this enhanced product
offering and preassembled point-of-purchase shelf display. Ideal for
small and mixed animal practices to increase both client understanding
and shelf productivity. Contains a
recommended product assortment of 3 units
each of the following products:
• Vetericyn VF Wound & Infection Spray, 8 oz
• Vetericyn VF Wound & Infection Spray, 4 oz
• Vetericyn VF HydroGel Spray, 8 oz
• Vetericyn VF HydroGel Spray, 4 oz
• Vetericyn VF Otic Rinse, 4 oz
• Vetericyn VF Ophthalmic Wash, 2 oz
SIZE
SI
PRICE
:[HYIHY-S`;LYTPUH[VY;YHW
An effective, insecticide-free fly trap that attracts and
kills thousands of flies. Each trap includes a 4 oz. bottle
of attractant that contains feeding stimulants plus a
sex attractant that flies can’t resist. The durable, breakresistant bottle lasts all season and has a 1-gallon capacity.
Because it is insecticide-free, the trap may be used around
pets or livestock.
ITEM#
DESCRIPTION
-S`;LYTPUH[VY;YHW
UNIT
,HJO
PRICE
:[HYIHY-S`;LYTPUH[VY7YV;YHW
An insecticide-free fly trap that is ideal for use around
livestock operations. The reusable, durable plastic gallon
jug traps up to 35,000 flies. The plastic top won’t rust when
exposed to the elements and its sturdy handle makes the
trap easy to hang.
ITEM#
DESCRIPTION
-S`;LYTPUH[VY7YV;YHW
UNIT
,HJO
PRICE
:[HYIHY;LYTPUH[VY-S`([[YHJ[HU[
This exclusive insecticide-free formula contains feeding stimulants plus
a sex attractant flies can’t resist. Ideal for large operations with multiple
traps because it can be used with any jug fly trap.
ITEM#
DESCRIPTION
-S`;YHW([[YHJ[HU[
SIZE
Va
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UNIT
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ITEM#
DESCRIPTION
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UNIT
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PRICE
PRICE
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Vetraderm is a clear, ultra thin hydrocolloid dressing
specifically designed for post-operative application
in canine/feline spay and neuter procedures. By
absorbing the initial exudates from the incision site,
the hydrocolloid maintains a natural moisture level
within the incision to promote healing. It also provides a barrier to
outside contamination. Used as a wound closure device, no exterior
sutures are required. Because a natural moisture level is maintained
at the incision site, no shrinkage or drying of tissue occurs to create
discomfort for the animal. In repeated trials, animals ignored the
dressing and no Elizabethan collars were required. Typical dressing
retention time is 48–72 hours. Dressings measure 3-3/8” x 2-3/8”.
ITEM#
DESCRIPTION
=L[YHKLYT
UNIT
)V_VM
PRICE
PRICE
=73=07*SLHY-S`9LWLSSLU[6PU[TLU[·7YVK\J[
9LMVYT\SH[PVU
VPL has discontinued VIP Fly Repellant Ointment,
which has been replaced by the newly reformulated VIP
Clear Fly Repellent Ointment. Repels house flies, stable
flies, face flies and horn flies. Effective for hours. For use only on dogs,
horses and ponies. Contains pyrethrins, piperonyl butoxide and di-npropyl isocinchomeronate.
:[HYIHY;YHW»U;VZZ-S`;YHW
This handy, disposable fly trap can be hung up or set down
wherever flies are a problem. It includes a special attractant
that contains multiple feeding stimulants plus a fly sex
attractant. Just squeeze it in and add water. Holds thousands
of flies and can be simply thrown away when full.
ITEM#
DESCRIPTION
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ITEM#
DESCRIPTION
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PRICE
ITEM#
DESCRIPTION
=07*SLHY-S`9LWLSSLU[6PU[TLU[
SIZE
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PRICE
The Practical Choice
Quality You Can Trust
NEW
s
FDA Approved
Effective Treatment of BRD* Associated With
Pneumonia and Fever In A Convenient,
Affordable Combination Antibiotic and Antipyretic
Hexasol Injection combines the dual action formula of a long-acting
antibiotic with a non-steroidal, anti-inflammatory drug
The combination effectively treats infection and fever resulting in
healthier cattle
Hexasol Injection provides effective treatment at a lower dose volume, and
more economically, than competitive products with combined antibiotic and
antipyretic ingredients
Ask your MWI Representative today about effective, long-acting Hexasol Injection
*Bovine Respiratory Disease
For subcutaneous or intramuscular use in beef and non-lactating
dairy cattle only. Not for use in female dairy cattle 20 months of
age or older, bulls intended for breeding or in calves to be
processed for veal. The effects of oxytetracycline and flunixin on
bovine reproductive performance, pregnancy and lactation have
not been determined. When administered according to label
directions, Hexasol Injection may induce transient hemoglobinuria
(darkened urine) and transient local reaction at injection site. See
product insert for full prescribing details.
www.norbrookinc.com
The Norbrook logos are registered trademarks
of Norbrook Laboratories Limited
Hexasol is a trademark of Norbrook Laboratories Limited
0511-312-I01B
4LZZLUNLYc(\N\Z[
NEW Satisfaction Plus Guarantee
from FRONTLINE Plus
®
Now peace of mind comes guaranteed – available exclusively
when pet owners purchase FRONTLINE Plus from the veterinary clinic.
We understand that complete confidence in FRONTLINE Plus means
as much to you as it does to us. That’s why, if your client is not
completely satisfied, we’ll refund their money or offer product
replacement or provide a FREE one-time professional in-home
inspection and if necessary, treatment by Terminix®.* Choose the
right flea solution. Recommend FRONTLINE Plus, now backed by a
guarantee like no other.
*Contact your Distributor or Merial Sales Representative for details.
®FRONTLINE is a registered trademark of Merial. ®Terminix is a registered service mark of The Terminix International Company Limited Partnership.
©2011 Merial Limited, Duluth, GA. All rights reserved. FLE11PBSATPLUSTRAD.
(\N\Z[c4LZZLUNLY
YOUR SUTURE INVENTORY HAS
NEVER LOOKED SO STOCKED.
DID YOU KNOW THAT JUST 4 SKU’S OF MONOCRYL* PLUS
CAN COVER MOST OF YOUR SUTURE NEEDS
FOR COMPANION ANIMAL SURGERIES?
FROM AUGUST 1–31, BUY ANY THREE BOXES OF ETHICON AND RECEIVE
A FREE VETONE STETHOPRO STETHOSCOPE (WHILE SUPPLIES LAST).
Did you know that if you stock just four different MONOCRYL* PLUS sutures, you’re set for most companion animal surgeries? This quick
reference guide will help you choose the best MONOCRYL*PLUS suture for each procedure — as well as help you reduce costly suture inventory.
PROCEDURES
PRODUCT CODE
SIZE
NEEDLE
COLOR
LENGTH
Small animal surgery: skin, laceration, feline spay/neuter
MCP922H
4-0
FS-2
Violet
36"
Soft tissue surgery: feline/small canine spay/neuter, gastrointestinal, bladder
MCP316H
3-0
SH
Violet
27"
General closure: canine spay/neuter, gastrointestinal
MCP345H
2-0
CT-1
Violet
36"
General closure: large canine spay/neuter
MCP346H
0
CT-1
Violet
36"
*Trademark of ETHICON, INC. Use of ETHICON sutures does not replace appropriate
surgical technique. Additional medical treatment should be given as indicated.
© 2011 Novartis Animal Health US, Inc. ETH1100013A
This is a limited-time offer. Veterinarian purchase of ETHICON products must be made
between August 1 and August 31, 2011. Past-due accounts will not be allowed to
participate in special promotion until they have been brought current. Finance charges
will be applied to past-due balances. This offer cannot be combined with any other
Void where prohibited by law. Corporate Accounts (VCA, Banfield) are not eligible.
offer.
Novartis Animal Health US, Inc. reserves the right to cancel this program without notice.
I\ZPULZZcents
Social Media: Continuing Issues for Employers
7YV]PKLKJV\Y[LZ`VM:[L]LU>)LYLU[LY/H^SL`;YV_LSS,UUPZ/H^SL`337
I. Introduction
In previous articles in The Messenger, we have discussed the advent
of “social media” and the new challenges it presents for employers.
The focus of our first article was on the risks that social media can
present to employers and in particular, the risks that could result from
employee misuse of social networks. We offered policy language that
employers might want to consider for the purpose of regulating social
media activity by employees. In our second article on this subject, we
examined the use of social media in the hiring process. We touched on
the advantages in using social media in making hiring decisions as well
as the risks that might be presented to employers in doing so. In this
month’s article, we discuss new developments that argue for caution by
employers in using information gleaned from social media sources as
the basis for disciplinary action against employees.
II. Privacy Interests Implicated by Social Media
Policies
Issues continue to be presented by employees’ claims to right to privacy
in their social networking activities. In fact, there appears to be some
disagreement among the courts as to whether there is a legitimate
expectation of privacy, especially when the employee has imposed
privacy protections around his online activity, and, even if there is,
whether countervailing considerations outweigh an individual’s right
of privacy. For example, in one case a court granted an employer access
to evidence from an employee’s My Space and Facebook accounts—
not only those portions that were currently public but also deleted
information. In contrast, in another case, a court indicated that an
employee may have a protectable privacy interest in information that
he has specifically shared with a controlled group online, particularly
where the employee had imposed privacy protections around his
online activity. In that case, although the jury concluded that the
employer had not violated the employee’s common law right to
privacy, the court found that the employer had violated the federal
Stored Communications Act. Of importance, the court noted that
an employee had provided the employer a password to the My Space
group under duress. At the very least, these cases argue for the adoption
of a social media policy that clearly puts employees on notice that they
should have no expectation of privacy with respect to their on-duty
personal use of employer-owned communication devices. With that
said, while employers should not be able to pressure employees to
provide access to privatized online information, courts may not allow
employees to avoid the disclosure of information in lawsuits simply by
attempting to “privatize” their social media sites.
III. Limitations on the Use of Social Media to
Discipline Employees Under the National Labor
Relations Act
New developments under the National Labor Relations Act (NLRA)
also might create risks for employers in using information obtained
from an employee’s social media site for disciplinary purposes. Under
Section 7 of the NLRA, employees have the right to engage in concerted
activity for the purpose of collective bargaining or other mutual
aid or protection. Section 7 activities are protected regardless of the
unionization of the employee and in workplaces with no unionized
workers. It extends to employees who attempt to “improve terms and
conditions of employment or otherwise improve their lot as employees
through channels outside the immediate employee-employer
relationship.” Section 8 of the NLRA extends Section 7 protection by
making it unfair for an employer to “interfere with, restrain or coerce
employees in the exercise of their rights guaranteed in Section 7.”
In October of 2010, the National Labor Relations Board (NLRB)
filed a complaint against an employer after the employer had fired
an employee for posting negative comments about her supervisor on
Facebook. It was the NLRB’s position that the employee’s Facebook
discussions were protected concerted activity under the NLRA.
The case began when an employee was questioned by a supervisor
about a customer complaint concerning the employee’s work
performance. The employee requested union representation, which
she was denied. The employee went home that night and responded
by posting negative comments about her supervisor on Facebook.
Her post generated supportive comments from her co workers, to
which the employee responded with additional negative comments
about her supervisor. The employer suspended the employee for her
Facebook posts and then terminated her for violating the company’s
social media policy that in relevant part prohibited employees from
making “disparaging, discriminatory or defamatory comments when
discussing the company or the employee’s supervisors, co workers
and/or competitors.” The NLRB complaint alleged that the discharge
violated federal labor law because the employee was engaged in
protected activity when she posted comments about her supervisor
and responded to further comments from her co workers. The NLRB
complaint also alleged that the employer maintained an overly broad
policy regarding social media. The case settled in February of 2011
when the employer agreed among other things to revise its social media
policy to ensure that it did not restrict employees from discussing
wages, hours and working conditions with co workers while not at
work.
The NLRB has continued to file complaints against employers arising
out of their efforts to control employee use of social media. For
example, in one case, an employee posted a comment on her Facebook
page regarding a co worker’s allegation that the employees did not
do enough to help the organization’s clients. The post was made
prior to a meeting with management on working conditions and
generated responses from other employees who defended their job
performance and criticized working conditions. Learning about the
posts, the employer had discharged the employees who participated,
claiming that their comments constituted harassment of the co workers
mentioned in the original post. The NLRB complaint alleges that the
employee’s Facebook discussion was protected concerted activity under
Section 7 of the NLRA because it involved co workers discussing the
terms and conditions of their employment, including job performance
and staffing levels. The case is still pending. Similarly, in May of 2011,
the NLRB filed a complaint against a car dealer for allegedly unlawfully
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terminating an employee for posting photos and comments on
Facebook that were critical of the dealership. The employee, a salesman,
and his co workers were unhappy with the fact that the dealership
served hot dogs and bottled water at a customer promotional event.
The employees were concerned that the quality of food and beverages
could have a negative effect on their sales and commissions. The NLRB
claims that the Facebook posting was protected concerted activity
within the meaning of Section 7 of the NLRA because it involved
discussion among employees about the terms and conditions of
employment. This case is also still pending.
In sum, while the law is still unsettled with respect to the reach of the
NLRA to activities by employees on social media sites, employers are
well advised to consider the following:
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• Section 7 of the NLRA extends the right to engage in concerted
activity to employees even if employees are not unionized and in
workplaces with no unionized workers. It protects employees who
attempt to improve terms and conditions of employment and
includes discussions about wages, hours and working conditions.
For conversations between employees to be considered protected
concerted activity, they must look toward group action, and mere
“griping” may not be protected.
• Employers’ social media policies should not be overly broad as
to prohibit or chill concerted activity. For example, policies that
prohibit employees from “disparaging” the employer may be found
by the NLRA to be too broad.
• Any adverse action taken against an employee for comments made
on a social media site should be carefully considered. Care should
be taken to ensure that the disciplinary action is not based on an
employee’s engagement in concerted activity as that term has been
defined under the NLRA. Factors that may be critical to this analysis
include: (i) whether the online activity consists of one or more
employees; (ii) whether the activity is engaged in for mutual aid and
protection, e.g. employees discussing wages, hours or other working
conditions; (iii) whether the adverse action contemplated against an
employee would chill future protected activity; and (iv) whether the
employer’s social media policies have been followed and whether the
actions engaged in by the employee were within the scope of such
policies.
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Z\IZ[P[\[LMVYZWLJPÄJSLNHSHK]PJLYLNHYKPUNHU`ZWLJPÄJMHJ[\HSJPYJ\TZ[HUJLZ
Add up the points this summer
to get cool clinic tools from Elanco
Purchase cartons of AssurityTM (spinetoram),
Comfortis® (spinosad) or TrifexisTM (spinosad +
milbemycin oxime) by September 30 to receive
points, which can be redeemed for great tools
for your clinic.
Points will be based upon cumulative
number of cartons purchased between
July 15-September 30, 2011. Promotional
point levels range from 300 points (30 cartons),
up to 1200 points (120 cartons).
Offer details
Points will be based on the cumulative number of cartons
purchased between July 15-September 30, 2011. Total number
of cartons purchased will be tallied and points will be assigned to
accounts. Clinics will receive a promotional code approximately
3 weeks after the end of the promotion to be redeemed at www.
Production40.com/Elanco. Items will be shipped to the clinic
address on file within 4-6 weeks of the website order. Orders
must be placed by November 30, 2011.
All products are trademarks or registered trademarks of their
manufacturer.
For Assurity cartons to count toward this promotion, Assurity
must be approved for shipping in your state at the time the order
is placed.
To take advantage of this
offer, contact your Elanco
sales representative,
MWI representative or
call 1 (888) 545-5973
©2011 Elanco CAH579 071511
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Successful Practices Know How to Change
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Imagine a room full of veterinarians eagerly ready to start their own
animal hospital. You are an experienced veterinarian consultant with
knowledge and experience in the sector. You have worked with the
most successful practices as well as the biggest failures. From your
experience, you know what to do. The vets are all clinically
trained and the best in their field. Some have business
experience while others have little. Some will be lucky,
others will not. What message would you impart on
them as they start or acquire a practice? Would
you tell them to steer clear of the pitfalls of failed
practices, or impart upon them your experience
from the successful ones?
The Small Business Administration analyzes
the successes and failures of the loans they
originate.* Veterinary services suffered a
0.04% charge off rate in 2007, 0.22% in
2008, 0.32% in 2009, and 0.59% in 2010.
Compared to other professions, veterinary
services had the lowest failure rate in 2007 and
the second-lowest failure rate in 2010. Only
funeral homes and services had a lower rate. Do
not be alarmed by the spike in failed loans over
the past few years. The economic downturn and
credit crisis of 2008 led to an increase in failures in
all market sectors. As time passes and the economy
grows, failure rates will lower to the levels seen in 2007.
After studying the sector loss rates, you can imagine the
difficult task in understanding failures in a sector that had nearly no
failures before 2008. Now is a great time to look back over the past few
years to understand why practices struggled and failed. Veterinarian
practice owners can learn from the mistakes and poor decisions. Using
this knowledge, they will be able to make the right decisions.
Successful veterinary practices embrace change. All owners and
staff need to be “Change Agents.” Too many businesses create a well
thought-out and intuitive business plan, but when things change, they
do not change their plan. They force an old business model on a new
practice situation, which inevitably leads to slow growth or failure.
Examples of this behavior can be seen throughout many communities
hit hard by the poor economy. Many pet owners lost jobs and could
not afford to pay for veterinary care. Struggling veterinarians hoped
to wait out the poor economy, which led to a failure. Other practices
grew because of their ability to lower prices, create more affordable
healthcare options, promote the importance of pet health to their
clients in the community, and offer new services like home delivery.
Always take the time to analyze the way your business operates and be
open to change.
Successful owners use systems to monitor their practices. A quotation
from sociologist William Bruce Cameron that Albert Einstein also liked
is, “Not everything that can be counted counts, and not everything
that counts can be counted.” Like any business, successful veterinary
practices track anything and everything that can be counted when it
comes to running the practice. They record new and active patients,
4LZZLUNLYc(\N\Z[
revenues, case acceptance, and expenses, just to name a few. They also
take the time to follow up on practice concerns that are not as easily
tracked. For example, practice owners need to take time to ensure
that all employees are on the same page when it comes to the goals of
the practice. Does your practice have a list of core values that
all employees know and follow? Tracking core values in a
quantitative sense is difficult, but taking time to review
and teach employees your values will help in the long
run. Successful practices are able to find the proper
balance between tracking important
benchmarks and taking the time to
create a strong team that understands
the culture of your veterinary practice.
The best practice owners continually
make the best decisions. In addition
to tracking business progress, they
utilize industry-specific experts that advise
practice owners in difficult situations. It is highly
recommended that, as a small business owner,
you align yourself with good advisors including a
CPA, an attorney and a management consultant who
are readily available on short notice. For the smaller
day-to-day questions, rely on the financial benchmark
data that you collect and your own experience. Weigh
all options when pondering what to do when it comes to a
decision, then act. If the decision was good, proceed. If it turns
out to be poor, do not be afraid to go back and change.
The bottom line is that successful practices know how to change. The
worst thing a practice owner can do is not change or adapt to the
changing veterinary marketplace. But changing for the sake of change
is not a good philosophy, either. Practices must utilize systems to track
progress. From your systems and data, make the right decision to
ensure success. Banc of America Practice Solutions™ can assist you in
making decisions as you move forward with your veterinary practice.
Please contact your local regional business development officer.
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Available exclusively from
MWI & AAHA MARKETLink
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Promoting Veterinary Expertise
=L[LYPUHY`WYHJ[PJLTHYRL[PUN!ZLSSPUN
RUV^SLKNLZLY]PJLHUKWLYZWLJ[P]L
The early days of the Internet were like the Wild West of
information, the Gold Rush of access, and the Space
Race of expertise. With veterinary teams busy
doing the day-to-day work that keeps pets
healthy and alive, others staked claims
to the treasures of the Web. They sold
themselves as experts, and because petcare professionals found themselves
otherwise occupied, people believed
those self-styled experts (and still do).
Everyone knows 75% or more of what’s
published on the Internet is junk, and
yet, it’s still there taking up virtual space
and getting real attention.
The question, then, is: How do you market
yourself as an expert when it seems as though
everyone else claims to be one as well?
Differentiation and Positioning
As a clinical professor at Northwestern University, Kellogg Graduate
School of Management, Tim Calkins, MBA, brings years of consumer
marketing experience to his on-campus role teaching, among other
things, biomedical and health enterprise marketing. Calkins explains
that all marketing takes root in what makes you different from others
who work in the same geographical area and the same professional
space.
“There are many different ways to differentiate, but you’ve got to find
something,” he says, “In the veterinary world, it could be a focus on a
particular type of animal, a focus on a particular type of technology, a
focus on a particular approach, but you have to give people a reason to
choose you over the next person. And, you have to give them a reason
to believe you are the perfect solution for whatever problem they have.”
“You don’t have to be mean in this world,” Calkins points out. “You
do have to point out that there are differences, and I think it’s very
important to tell people that not every clinic is the same.”
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VYSHUN\HNL[OLU`V\YZLSSPUNWYVWVZP[PVUTPNO[
UV[IL\UPX\L/V^TPNO[`V\\ZL[OLZL
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A Light in the Darkness
The information explosion, comparison shopping, and online retail
options (including pet products and even drugs) make easy targets as
the “enemy.” Rather than a mud bog of sketchy advice and potentially
counterfeit products, think instead of the Internet as creating
even more opportunity for you to shine through the
darkness as a beacon of clarity, accuracy, and
perspective.
“People have access to incredible amounts of data
these days, which is both good and bad,” Calkins
says, “but for me, that doesn’t diminish the
role of a veterinarian or a particular clinic. If
anything, it almost makes it better. If you’re
a pet owner with a sick animal, there is so
much data on the Internet that it’s hard to
process. It’s almost a greater opportunity for
clinics to stand out by helping people make
sense of it all.”
Veterinary medicine, at its core, is a service
business. And, services, Calkins says, are tough to
deliver entirely via the Internet. Sure, information flows
freely on the Web, but it’s much harder to deliver a service
there—especially one as personal as animal healthcare. “You’re not
selling mortgages or computer chips,” Calkins says. “This is a service,
and it’s an incredibly emotional space.”
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IYVHKVYPUKP]PK\HSPaLKTHYRL[PUNLMMVY[Z
Selling What You Know
Across medical professions, TiaMarshae Sanford from Ego Trip Media,
which has offices in both Florida and Ohio, sees the same mistake: Not
staying in regular contact with current clients.
“They only talk to them when the client comes in or when the client
has a problem,” Sanford says. “The returning client is the best client
because they are the ones who are going to give you referrals.”
Sanford is a fan of Constant Contact®, an email marketing system that
allows you to create and send attractive, useful, and targeted emails to
your client database (assuming you have email addresses and an opt-in
process).
Sure, you can use such ongoing touch-point strategies to promote any
specials you have going, but it’s also a nice way to showcase what you
know as a way to show off who you really are.
“You are still selling something,” Sanford explains. “You’re selling
yourself. What you are actually doing is marketing your knowledge.
That means you have to be more engaged and more accurate with the
knowledge you share.”
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THYRL[PUNmadeLHZ`
For example, rather than simply telling clients the benefits of using
flea/tick products, demonstrate their use in some way. That could
include:
• Links to a video demonstration you made
• Step-by-step photos with written captions that walk clients through
the process
• Before and after photos of pets that suffered, then recovered, from
flea issues
“Think of it as best practices: when to use it, why to use it, how to
use it. When you combine your expertise with the product, it lends
a lot more integrity to the person from whom you are getting the
information,” Sanford says.
The key, Sanford cautions, is this: “Don’t talk about yourself. Talk about
what you know.”
How is that different exactly? Let’s compare a couple of sentences that
might show up in a marketing email or Facebook post:
• About You: ABC Animal Hospital provides comprehensive care to
both dogs and cats.
• About What You Know: ABC Animal Hospital’s Dr. Jones recently
attended an international symposium on aging pets. Armed with the
latest science in pet longevity, we updated our lifelong care plans for
your dogs and cats.
While it’s tempting, in this situation, to share information about senior
pet care only with people who currently have older pets, Sanford
prefers to let your entire client base see such messages. In an ideal
world, those with younger pets learn what’s ahead. Plus, they might
pass along your email to a friend or family member with an older pet.
“You really want them to know you offer a complete, holistic approach
to the health of the animals,” she says.
Sanford also recommends doing a small survey (maybe five questions)
as your first foray into regular marketing contact with clients. Asking
people what they want to know more about, for example, is a nice
way to build engagement with them. “It goes back to thinking from a
revenue perspective,” she says. “What do I want my clients to come in
and do? What builds my business? What keeps the lights on and the
bills paid? Build your questions from there.”
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“Selling products that are widely available is challenging,” Calkins says.
“A lot of it will depend on how well the companies that manufacture
the products manage their brands.”
Products sold all over at drastically different prices leave little room
for you to set pricing margins. Matching often becomes the only viable
option. That’s one reason Calkins recommends sticking to companies
that carefully manage products, brands, and pricing. Apple is famous
for this, as are some other big-name brands such as Weber Grills. When
a company does not allow a pricing free-for-all, margins and sales
remain strong for everyone who sells their products.
“The problem is that if you sell product where there is a wide variance
in pricing,” Calkins says, “then I think that can actually hurt your
practice. If you sell a product and someone finds out they can get the
product on the Internet for 30% less, then they have to logically say,
‘Well, my gosh, I bet the practice is overcharging me on other things
too because I know they are overcharging me on this product.’ Now,
you may not be actually overcharging, but the perception is that you
are, and every time they look at your price, they are going to say, ‘Oh, I
bet that price is too high.’”
Thanks to smart phones, clients can check product pricing right on the
spot.
Calkins adds, “If you’re having your staff spending time placing orders,
stocking, and restocking products with no profit, then you have to ask
yourself, ‘Why are we doing this?’” One reason might be that there is a
great benefit to your patients—such as a product that is needed ASAP
and cannot wait for an at-home, online order.
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Stand Up, Get Noticed
If the Internet taught us anything, it’s that someone will fill the void.
For the veterinary profession to reclaim expert status in the vast school
of informational sea monkeys, veterinary practices need to occupy at
least some personal and digital space from which to:
• Share vetted, accurate information
• Provide supportive and useful contact with pet owners
• Give regular updates on what you know and how you use that
information to help pets
The Product Conundrum
• Lead in a way that overshadows so-called or self-proclaimed experts
Gone are the days when most true pet-care products sold only through
veterinary practices. That’s reality with direct impact on the veterinary
business model, but Calkins also sees an opportunity to retool how
practices think about and manage inventory.
• Help clients wade through the informational muck
Trust us. If you don’t do it, someone else will—whether they’re
qualified or not.
(\N\Z[c4LZZLUNLY 2;8=82
Receive
up to
10% in
incentives.
Program runs from
August 1, 2011
to April 30, 2012
For
more information, contact
-VYTVYLPUMVYTH[PVUJVU[HJ[
your
distributor sales representative
`V\Y4>0((/(4(92,;3PUR
ZHSLZYLWYLZLU[H[P]L
or BIVI
sales representative.
cWTV^[SbcP]SPaSUâaTfPaSbP]SbTaeXRT
With Gold Advantage, it pays to make Boehringer Ingelheim your primary source of
equine biologicals. Receive valuable rewards to support your practice and gold-level
service to support you.
H>Dz;;A4248E4
20=14DB435>A
5% Marketing Assistance Funds
on all purchases to spend
at the Clinic Branding Store
OR
Choose 3% rebate paid
at end of program
FREE AAEP registration and airfare
Gas cards
Personalized client brochures
Pre-developed quarterly newsletters
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Other marketing tools
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4LZZLUNLYc(\N\Z[
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portfolio to customize vaccination protocols.
Cutting Edge. Exclusive Ultrafil™ Purification Technology eliminates most of the extraneous
proteins, allowing the immune system to focus on relevant antigens. WNV duration of immunity
for at least 12 months in horses as young as 4 months of age. Advanced WNV protection to aid
in the prevention of viremia and mortality and aid in the reduction of severity of clinical disease.
Established Carbimmune™ adjuvant system minimizes injection site reactions.
All signs point to unrivaled protection, flexibility, and convenience.
Contact your sales representative, call 1-800-325-9167, or visit www.Vetera-Vaccines.com.
Vetera is a registered trademark of Boehringer Ingelheim Vetmedica GmbH, licensed to Boehringer Ingelheim Vetmedica, Inc.
Ultrafil is a trademark of Boehringer Ingelheim Vetmedica, Inc.
© 2011 Boehringer Ingelheim Vetmedica, Inc.
SOLD ONLY TO
LICENSED VETERINARIANS
Keeping Your Most
Profitable Customers
7YV]PKLKJV\Y[LZ`VM9P[[LY(ZZVJPH[LZWYV]PKLYZVM@V\Y7H[PLU[»Z=VPJL¶(5L^:LY]PJLMVY=L[LYPUHYPHUZ
Smart business executives know that it sometimes takes as much as
five times more effort and money to acquire a new customer as it
takes to keep an existing one. Business leaders and managers also
know that loyal customers are the most profitable and are the best
promotional campaign assets money can buy because they promote
the services offered by your practice. According to the findings
released in the American Express Global Customer Service Barometer
in May 2011, 70% of Americans are willing to spend an average of
13% more with companies they believe provide excellent customer
service. Moreover, consumers will tell others about their customer
service experiences, both good and bad, with the bad news reaching
more ears. Americans say they tell an average of 9 people about good
experiences, and nearly twice as many (16 people) about poor ones—
making every individual service interaction important for businesses.
“Every customer-facing employee must deliver an exceptional
customer experience all the time and on a consistent basis in
order for a practice to stay competitive and thrive” says Stanley
G. Hart, President of RitterAssociates and Brand Equity Builders.
As the decision maker of your practice, you know the challenge
and competitive nature of your business and that the importance
of patient satisfaction through exceptional customer service
cannot be underestimated. However, as the practice leader
you may not be in front of every customer, every time.
The use of satisfaction surveys distributed through email, voice, or
web-based survey programs can identify, evaluate and measure the
attitudes and opinions of your customers 24 hours a day, 7
days a week. Web-based surveys are cost effective and
allow your practice to stay in front of your customers
even after the visit is completed, enhancing an already
strong customer connection.
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A customer or patient satisfaction survey encourages customers to give
honest feedback on issues that can affect customer retention, including:
• Overall satisfaction
• Loyalty
• Service/product satisfaction
• Pricing
• Timeliness
• Customer service satisfaction
• Doctor/pet owner/patient satisfaction
For most practices, the ability to meet customer expectations
the same as or better than the competition is critical for success.
“To enhance your brand (and promote your practice), know
what customers are saying and leverage their accolades in
your e-newsletter or the local press,” says Hart. “At the same
time embrace what customers say is bad behavior and use that
feedback as a learning experience to correct deficiencies and
improve the customer-facing experience moving forward.”
While some pet owners might take a chance on you because of a
discounted price or flashy promotional campaign, if the customerfacing experience fails to meet that customer’s expectation, the
one-time visit may result in a one-time customer. When the
interpersonal experience fails to deliver during the pre, in-clinic, or
post experience—the points of intersection between the customer
and the brand—the return on investment of your advertising
dollar is reduced because the future expected revenue from a
repeat customer is lost, and is much more difficult to regain.
You’re the doctor. Take your desire, dedication, skill, hard
work, and business acumen and prescribe for yourself
the task of identifying proficiencies and deficiencies in
the customer-facing activities of your practice.
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Here are 7 steps to help get you on your way:
1. Determine your unique value proposition and decide
what sets you apart from your competition.
2. Develop a plan to ensure success and communicate
your intentions to your staff.
5,>
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3. Develop a survey tool that uses both standard and
practice-specific customer satisfaction measures
that are easy to understand and act upon.
4. Encourage pet owner participation.
5. Regularly measure and look for trends; compare yourself to others.
6. Use the data to make enhancements or correct bad behaviors.
7. Limit wholesale survey question changes to once
a year so long-term trends can emerge.
Your practice is a brand that provides a valuable and caring service
to your customers. Know what customers are saying about you
and the services you offer. When you ask for feedback from your
customers, you are saying, “I care about you and understand how
important you are to my practice.” In return, your customers
will give you invaluable insight to make changes that can not
only improve the customer experience and ensure customers
remain customers, but also improve your bottom line and allow
you to serve your community, both now and in the future.
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(levothyroxine sodium tablets)
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• Formulation minimizes
product degradation
• Available in 9 dosage strengths
(0.1 mg–1.0 mg)
• Color coded for easy dosage strength identification
• Two package sizes: Bottles of 180 and 1000 tablets
• Bioequivalency proven in an independent study performed
at Michigan State University
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Marketing Your Online Store
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The old saying goes that if you build it, they will come. On the Internet,
not only do you have to build “it” correctly, you also have to market
“it.” Psychologically, we have changed as a society in our expectations
about finding information, which translates into how people find your
business.
1. We are data hungry: We now want to have three to four different
touch points about a particular product or service. If only one touch
point is provided (such as a website), we start to wonder what is
wrong with that business because information is absent.
2. Quick consumption: Show it to us quickly or forget about it. How
many people click to page 20 in Google? Even page 3? If information
is not provided quickly, we will click on something else—because we
can.
3. My time and place, please: We want to consume information
anywhere, any time, and on any device. If a business cannot be found
easily on a mobile device, market share is lost.
These three principles are important when thinking about marketing
for your online store. People still have money to spend, and you need
to make sure they find your business’s shopping cart and spend it with
you. How? Through multiple formats and devices.
But first, when it comes to marketing on the Internet (and offline as
well), remember a few golden rules:
1. Hats off to royalty: In today’s world, content is both King and
Queen. We are swimming in data. If we stopped creating content
today, it would probably take us the rest of our lives to read even a
fraction of information that has been created. The key is to make
your content more interesting and compelling than other data that
bombards people’s senses.
2. Consistency calms buying jitters: Compelling, consistent content
in multiple formats on multiple devices is a must. Think of the
McDonald’s brand. Regardless of whether you eat there, you know
what McDonald’s sells because every time you see McDonald’s, you
see the same message. The same goes for marketing your products
and services. People want to trust your brand. We have been
psychologically trained to trust brands that tell us the same message
consistently.
3. Multiple platforms reach multiple people: Many veterinarians gasp
when we mention marketing—and especially Facebook. However,
according to the Pew Internet and American Life Project, more than
9 out of 10 people who use social networks are on Facebook. People
expect to learn about what you have to offer on Facebook, including
the products that you sell. Don’t let fear prevent your business from
reaching a market share that wants to interact with your business.
Beyond Indigo Lite:
5,>
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Templates Done Right!
Have you ever wanted the goodness of Beyond Indigo Pets but the budget
is a wee bit tight right now? Or are you plain flat intimated and want to
start small before leaping into a full marketing program? Beyond Indigo
Pets has teamed up with MWI and AAHA MARKETLink’s ProxyRx Pharmacy
Team to offer Beyond Indigo Lite—Templates Done Right!
We realize in today’s economy that every dollar counts, especially when
competing with other retailers on the Web. Having the ability to sell over
the Internet is priceless but can be daunting. With Beyond Indigo Lite, you
receive the quality of a Beyond Indigo Pets site partnered with a powerful
online store. What you receive will include:
• A stunning graphic website
• Five pages of information for your site that make sense
• Connection to ProxyRx®
• Pet Picture Gallery Interactive Tool
• Google Analytics
• Optimized website for the words “veterinarian” and “veterinary hospital”
Until you are ready to move up to a custom website, at least start with a
Template Done Right! Pricing is simple, with a start-up fee of $499, and
then $49 per month, which includes an hour of Help Desk assistance for
photos and links. View a demo today at www.beyondindigolite.com.
To get started, please reach out to your MWI/AAHA MARKETLink
representative, visit www.beyondindigolite.com, or call Ashley Shields at
877-244-9322, ext 100.
Now that we know how people expect to find information, consume
it, and believe in it, we move to the implementation phase. Spend the
necessary time on implementation, remembering that the effort you
put into a marketing plan up front corresponds to what you’ll see come
from it in return.
• Decide what you want to promote. Is it the entire shopping cart?
Or is it a specific product or two? The overall goal determines the
consistent message that will be presented to the public.
• Create or purchase the necessary materials, such as written collateral
and graphics.
• Consider the various platforms where you can market your shopping
cart and/or products. Here are several options, each of which we’ll
elaborate on in the remainder of this article.
‫ݱ‬Website
‫ݱ‬Facebook
‫ݱ‬Twitter
‫ݱ‬Blogs
‫ݱ‬eNewsletters
‫ݱ‬Search Engine Optimization
‫ݱ‬Local Search/Online Reviews
‫ݱ‬Credit Card Slips
‫ݱ‬Posters
‫ݱ‬Desktop Signage
‫ݱ‬Paper Handouts
Website: A website is a premiere location to place information about
your store and the products it carries. Make it easy for people to
purchase products from you by ensuring they can clearly navigate
to your website’s shopping section. There should be a tab on the top
navigation of your non-store pages that clearly says STORE or RX
REFILLS. A second place for promotion is for individual products to
match with content pages. For example, if a whole page of content is
dedicated to fleas and ticks, a product placement should be located
on this page as well. The product placement promotion should be in
the form of a graphic ad. The United States is a visual society. Make it
quick and easy for people to think, “OH, they have the product I need
for my problem!” Have that ad link to your store page so they can move
directly from reading about a condition to ordering its related product.
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Facebook: It is no secret that Facebook is moving toward being a
website with integrated social media options. In March 2011, Facebook
changed its coding structure to add more tabs/pages. Now a business
can link to sites on the Internet such as the business’s shopping cart. If
people find your practice only through Facebook, make sure they know
shopping is an option.
Marketing on Facebook should be engaging. Contests, product page
information, and feedback from customers need to be implemented
to create interest. Brands have major success with consumers using
Facebook. The goal is to keep it interesting.
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Twitter: Need product to move quickly at the end of the month?
Use Twitter and let your clients know that specials will be offered on
products randomly. They need to follow to take advantage of the deals.
Another great way to use Twitter is if an exam room is free. Offer X% off
to the first person who comes in with his or her pet for a wellness exam
at 4:00 p.m. It beats having zero dollars when the room stays empty.
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Blogs: Blogs are a great way to educate people about products and
services. They are a strong factor for search engine optimization
placement as well as generating ongoing trust with clients. Blogs should
be updated weekly at a bare minimum.
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eNewsletters: Assuming that your veterinary hospital has client email
addresses on file, eNewsletters are a great way to push out information
and draw people back to your website. eNewsletters are short and quick
with multiple links. Make sure to link back not only to the store, but
also to featured products.
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Search Engine Optimization: Google is “the” search engine in the
Internet universe. Depending on the statistics one reviews, Google
conducts up to 75% of the searches, followed by Bing and Yahoo. These
three search engines process 98% of the searches online. It is crucial
that your shopping cart be optimized for these three search engines.
If your cart is optimized for other search engines, that’s OK, but not a
“must have.”
Ideally, each product in the shopping cart should be optimized with
keywords. These words would be the product name, brand, and what
it does. Using a fictional heartworm product, some of the keywords
would be heartworm, Heartworm PLUS (product name), by X drug
company. The shopping cart as a whole should be optimized as well
with words that make sense. The best way to find these words is to use
tools provided by search engine optimization software and Google.
For example, you could optimize for animal hospital, animal clinic,
veterinary hospital, and so forth.
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Local Search/Online Reviews: Google Places and other
online
review sites offer places to put promotions. Use that space wisely and
place a coupon/promotion on a specific product. A visitor may be
looking for vet hospitals only to purchase a prescription refill. Make
sure they know quickly and easily that you can meet their needs.
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Shopping Cart
Marketing Kit
5,>
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We understand that most veterinarians are not
marketing gurus. In fact, many people have
said to us, “I am a ‘cut-and-sew’ doc. Please make my door swing and
I will take care of the animals.” With that in mind, we have created a
Shopping Cart Marketing Kit to make it easy to get started. It contains
the essentials to market your shopping cart across multiple platforms.
The kit is customizable to focus on dogs, cats, dogs and cats, exotics, or
equine. Why? It makes no sense to have an equine practice that shows
a dog talking about a shopping cart! Each kit includes graphic and text
features. The graphic promotion pieces will include the domain name of
your hospital’s website.
The marketing kit starts at $99. For more information or to order, visit
www.beyondindigolite.com.
Offline Paper Promotions: Promotion offline within the hospital
is just as important as online promotion. Remember, repeating the
message that products can be purchased at your location is key to
making consistent sales. Items such as posters, messages on credit card
slips, desktop signage, and paper handouts are also essential.
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People have choices today on where they purchase products and
services. Make sure that the marketing for your hospital’s online store
meets the psychological needs of the viewer and follow the golden
rules. If looking at the to-do list for an effective marketing program sets
your teeth on edge, considering buying pre-packaged marketing plans
for your online store, such as the one offered by Beyond Indigo Pets,
(see sidebar). Remember, if you are lacking a website or social media
presence, we are here to help. We have programs for all budgets. Please
contact Ashley Shields at 877-244-9322, ext 100, or Kelly Baltzell, MA,
at 877-244-9322, ext 123.
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(\N\Z[c4LZZLUNLY Get
One
(1)
Free
Buy
Five
(5)
9DOXH
Buy five (5) EN Gastroenteric® Canine Formula Hospital Feeding Packs,
Get an additional one (1) FREE!
Offer Valid August 1 - 31, 2011
Formula
EN Gastroenteric® Canine Dry
EN Gastroenteric® Hospital Feeding Pack
EN Gastroenteric® Canine Canned
FortiFlora® Canine Nutritional Supplement
Gentle Snackers® Canine Treats
Units
Size
Product
Code #
Suggested
Clinic Price*†
1
1
1
1
12
6
8
6 lb
18 lb
32 lb
32 lb
13.4 oz
1 case
8 oz
13854
13670
13669
13668
13802
12991
11307
$11.94
$31.60
$45.15
$28.99
$16.56
$87.00
$32.00
Suggested Quantity
Retail Price*†
$17.84
$47.09
$67.29
N/A
$24.60
$28.99 Per Box
$5.99 Per Pouch
* Purina Veterinary Diets® Suggested Clinic Price and Suggested Retail Price are effective July 5, 2011; both appear as total amounts for the item on promotion.
†
Selling Prices to Veterinary Clinics are at the sole discretion of the Distributor; Retail Prices are at the sole discretion of the Veterinary Clinic.
To qualify for this promotion, all items must be on the same order.
• No limit on the number of times you can place orders on this promotion.
• Nestlé Purina PetCare reserves the right to change or terminate this promotion at any time, without notification.
• No order quantity limits.
Attention:
Ship to:
(Your Representative)
Customer #:
(Clinic Account Number)
Clinic Phone Number:
Date:
P.O. #:
Clinic Contact Person:
Questions? Contact your Purina Veterinary Sales Consultant (VSC) or the Purina Veterinary Resource Center at 1-800-222-VETS (8387).
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Save On
Datamars Microchips
Offer Ends August 31, 2011
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DUAL FREQUENCY
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Weight: 13 oz
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Youngstown, OH 44514
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3 M AN IM AL CA R E P R O D UC T S
Avagard
AGRIL ABS
12/31/2011
For each bottle of Avagard antiseptic hand prep purchased,
get a wall bracket and foot pump or wall bracket and hand
pump free. Contact your representative for additional
details and restrictions.
Combo Pack Program
On-Going
Get discounted pricing when you buy eligible product
combinations as outlined below:
• Buy one 8”x10” Asymetrix Cassette Detail and one box of
8”x10” Ultra Detail Plus X-ray Film
• Buy one 10x12” Asymetrix Cassette Detail and one box of
Premium Film Annual Bonus Rebate Program
WYVmotions
On-Going
Once a Film Bonus Rebate Enrollment Form has been
completed and sent to 3M, you can earn a 5% rebate on
your 12-month Premium Film purchases. Minimum of
$1,000 annually. Contact your representative for additional
details and forms.
2011 Fall Veterinarian Rebate Program
12/31/2011
Receive up to 14% back on volume purchases of eligible
products.
Purchase Level - $2,500
• 3% on estroPLAN
• 10% on MpB Guard
• 12% on Titanium and Master Guard
• 14% on Pulmo-Guard Family
• 4% on estroPLAN
• 6% on estroPLAN
• 8% on estroPLAN
Contact your representative for additional details and
restrictions.
ABBOT T AN IM A L H EA LT H
GLUture Tissue Adhesive
9/30/2011
Buy 4 tubes, get 1 tube free.
Vaporizer Promotion
12/30/2011
Buy a minimum of 100 eligible tags, get free customization.
Restrictions apply. Contact your representative for details.
9/30/2011
Buy 2 bottles of SevoFlo 250ml, get a refurbished Draeger
19.1 Cage-mounted Key Fill Vaporizer for only $450 plus
one year warranty from G.A.S. Contact your representative
for more details.
AD D ISON BIO L O G I CA L L A B O R AT O R I E S
MAXI/GUARD Products
AgriTags Custom Tag Promotion
AIM Program
On-Going
AIM is an AgriTag inventory management system that starts
with a base inventory order. Once the base inventory order
is placed, a fax/email routine is established to create an
automatic replenishing order. Contact your representative
for details.
9/30/2011
Buy 10 eligible products (mix and match), get 2 free.
Dropship Program
Eligible Products
• Zn7 Derm (1oz and 2oz) • Zn7 Derm Spray (2oz and 4oz)
Orders of $4,500 or more receive best pricing.
On-Going
estroPLAN
AGRILABS
2011 AABP Promotion
8/31/2011
Buy a minimum of $7,500 (mix and match) of qualifying
products to get a $500 check. Limit of one qualification per
veterinarian and/or maximum of two qualifications per clinic.
Eligible Products
• Titanium 5 (50 and 10 dose)
• Master Guard 10 (10 and 25 dose)
• PULMO-GUARD PHM-1 (10 and 50 dose)
• PULMO-GUARD PH-M (10 and 50 dose)
• estroPLAN (20 and 100mL)
• MpB Guard (10 and 50 dose)
Must be a practicing veterinarian with an AABP
membership to participate.
12/30/2011
Buy 200mL (mix and match) on a single invoice, get 20mL
free.
Exclusive Offer! PulmoGuard and Titanium
9/30/2011
For every $2,500 of PulmoGuard and/or Titanium
products purchased on a single invoice, get one Pella
Economy Short Sleeve Coverall free. Limit of 5 per
clinic. Backorders are excluded.
ANDIS
Blade Special
8/31/2011
Buy 3 blades (mix and match), get 1 free.
Eligible Products
• Ultra Edge size 10, 15, 30, 40 and 50
• Ceramic Edge size 10, 15, 30 and 40
Universal Chrome Comb Set
8/31/2011
Get introductory pricing!
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ANIMAL HEALT H OP T IONS
ProAnimal
On-Going
Buy 6 bottles of ProAnimal 60 count or 120
count, get one copy of the book “8 Weeks to a
Healthy Dog” free. Contact your representative for
redemption information.
Proanthozone
On-Going
Buy 6 bottles of Proanthozone and/or Proanthozone Derm,
get one copy of the book “The Allergy Solution for Dogs”
free. Limit of 4 books per clinic. Contact your representative
for redemption information.
Prosamine
On-Going
Buy 12 bottles of Prosamine 60 count or 120 count, get
one copy of the book “The Natural Health Bible for Dogs
& Cats” free. Contact your representative for redemption
information.
ANIMAL NU T RIT IONAL P RODU CT S
UroMAXX for Cats and Dogs
8/31/2011
Buy 12 bottles of UroMAXX for Cats and Dogs (6oz), get 2
bottles of OmegaMAXX Liqui-Caps for Dogs (120 ct) free.
BAYER HEALT HCARE: ANIMAL HEALTH DIVISION
2011 Bayer Partners Program
The simple truth:
Microchip registration
should be free of annual fees.
The answer to microchipping is resQ®. We make it easy
12/31/2011
Incentive program providing discounts on your small
animal product purchases.
Bonus Tier Discounts:
• Silver Level
$10,000 - $24,999 5% discount
• Gold Level
$25,000 - $49,999 6.5% discount
• Platinum Level $50,000 - $100,000 8% discount
Growth Incentive Rebate: Earn a retroactive rebate if your
sold-to account’s purchases grow by 50% vs 2010*.
• Silver Level
$500 rebate
• Gold Level
$875 rebate
• Platinum Level $1,625 rebate
restrictions.
with free registration, no annual fees, 24/7 access, and
Bayer Partners Program Q3 Single Invoice Promotion
compliance with recommended ISO standards.
Buy eligible products on a single order, get immediate offinvoice discounts and extended payment terms.
Baytril 100 Rebate Program
9/30/2011
On-Going
Earn a 3% rebate monthly on single invoice orders of
$1,776 or more.
Your simple solution:
equitrX
9/30/2011
For every 6 units of equitrX Wound Healing Spray Gel and
every 12 (two 6-packs) units of equitrX Corneal Repair Gel
drops purchased on a single invoice, you will get a equitrX
windbreaker free. A $57 value. This offer is not available to
Minnesota practitioners.
QuickBayt and Tempo Offer
www.PetLink.NET
© 2009 Bayer HealthCare LLC, Animal Health Division, Shawnee Mission, Kansas 66201
Bayer, the Bayer Cross and resQ are registered trademarks of Bayer.
PetLink and design are trademarks of Datamars S.A.
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8/31/2011
Buy 4 QuickBayt Fly Bait 40lb units, get your choice of one
of the following products free:
• (1) Tempo SC Ultra Premise Spray, 240mL
• (1) QuickBayt Spot Spray, 1lb
Buy 2 QuickBayt Fly Bait 5lb units, get your choice of one
of the following products free:
• (1) Tempo SC Ultra Pest Control Concentrate, 32mL
• (1) QuickBayt Spot Spray, 3oz in a 24oz bottle
3
BAYER PARTNERS PROGRAM 2011
JULY 1SEPTEMBER 30 PROMOTIONS
Any of the Advantage® family of products, mix and match
Purchase Requirements
6-19 cartons
(dog and/or cat)
20+ cartons
(dog and/or cat)
Discount limited to 80 cartons of the Advantage® family of products for dogs per ship-to account.
Offer also valid on Advantage® Topical Solution and K9 Advantix®.
Discount on DOG products ONLY
4%
DOG PRODUCTS ONLY
6%
DOG PRODUCTS ONLY
Purchase Requirements*
Discount
2 + units
of Profender®
4%
Discount
3 + units of Droncit®
(praziquantel) Tablets
or Drontal® Plus
2%
(includes Taste Tabs®)
10 + bottles of Injectable
2 + bottles Econos
Discount
5%
5%
†
†
5% price break on 3+ bottles Econos. Discount applied after price break.
Discount
3-6 boxes (10/box)
5%
7%
13%
7+ boxes (10/box)
resQ® Universal Scanner
‡
‡ With qualifying purchase of microchips.
Discount
$5,000–$9,999
3%
6%
Marquis® and Legend® (mix and match)
$10,000+
Marquis® and Legend® (mix and match)
*No limit on participation for qualified purchases
All discounts apply to purchases on a single invoice. To receive these discounts, contact your Bayer Animal Health
Consultant, Customer Service at 1-800-633-3796 (option #1), or a Bayer-authorized sales agent to order today.
Program Terms: Program eligibility is restricted to practices (including hospitals and clinics) with a licensed, practicing veterinarian on staff. Discounts/rebates will be paid only on products purchased for use by a practice
or retail sale by a practice to clients in a bona fide veterinarian/client/patient relationship, as defined by the American Veterinary Medical Association (AVMA). Failure to comply with these terms and conditions, and any
other criteria of this discount/rebate program, may result in loss of the discounts/rebates and/or make a practice ineligible for further participation in this program. Decisions with respect to eligibility and amount of
discounts and payment of rebates are at Bayer’s sole discretion. All such decisions are final. Bayer reserves the right to vary the terms and conditions of this program or to cancel this program upon notice through the
www.BayerDVM.com site. Void where prohibited by law.
K9 Advantix® and K9 Advantix® II are for use on dogs only.
CAUTION: Federal (U.S.A.) law restricts Advantage Multi® for Dogs, Advantage Multi® for Cats, Baytril®, Drontal® Plus Taste Tabs®, Drontal® Plus Tablets, Droncit® Tablets, Profender®, Marquis®,
and Legend® to use by or on the order of a licensed veterinarian.
© 2011 Bayer HealthCare LLC, Animal Health Division, Shawnee Mission, Kansas 66201
Bayer, the Bayer Cross, Advantage, K9 Advantix, Advantage Multi, Baytril, Drontal, Taste Tabs, Droncit, Profender, resQ, Marquis, and Legend are registered trademarks of Bayer.
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This special bonus offer is only available
from August 15–September 30, 2011.
VETMEDIN is recommended by the ACVIM for dogs with CHF
at the onset of clinical signs.1
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3D Heart Poster
Retail value of $50
$200
Littmann® Classic II SE stethoscope with engraving
Retail value of $99
$450
Littmann® Classic II SE stethoscope with engraving and
Rapid Interpretation of Heart and Lung Sounds: A Guide to Cardiac
and Respiratory Auscultation in Dogs and Cats (CD-ROM version)
Retail value of $165
$700
Limit one reward per account. Orders must be on one invoice. All prizes will be redeemed when the promotion ends on September 30, 2011.
Don’t wait to add VETMEDIN to your standard protocol for CHF. Order your supply of VETMEDIN today
to receive one of the reward offerings listed above. For information, call 866-638-2226.
IMPORTANT SAFETY INFORMATION: VETMEDIN should not be given in case of hypertrophic cardiomyopathy, aortic stenosis, or any other clinical condition where an
augmentation of cardiac output is inappropriate for functional or anatomical reasons. The safety of VETMEDIN has not been established in dogs with asymptomatic heart
disease or in heart failure caused by etiologies other than atrioventricular valvular insufficiency or dilated cardiomyopathy. Use only in dogs with clinical evidence of heart
failure. The most common side effects reported in field studies were poor appetite, lethargy, diarrhea, dyspnea, azotemia, weakness, and ataxia. If side effects should
occur, pet owners should contact their veterinarian.
Please see Full Prescribing Information at www.vetmedin.com.
Reference: 1. Atkins C, Bonagura J, Ettinger S, et al. Guidelines for the diagnosis and treatment of canine chronic valvular heart disease.
J Vet Intern Med. 2009;23(6):1142–1150.
(pimobendan) CHEWABLE
TABLETS
VETMEDIN is a registered trademark of Boehringer Ingelheim Vetmedica GmbH, licensed to Boehringer Ingelheim Vetmedica, Inc.
All other trademarks cited are the property of their respective owners.
© 2011 Boehringer Ingelheim Vetmedica, Inc. VET0811006
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A heart’s best friend
August - September 2011 Pet Products
PHARMACEUTICALS
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BAYE R HE ALT H CA R E : A N I M A L H EA LT H D I V IS ION
BOEHRINGER INGEL HEIM V ET MEDICA
resQ New Account Promotion
2012 Gold Advantage Equine Biological Program
12/31/2011
• Buy 40 microchips (4 boxes), get 10 microchips (1 box) free.
• Buy 50-90 microchips (5-9 boxes), get 1 resQ ISO Max Plus
RFID Reader free.
• Buy 100 microchips (10 or more boxes), get 1 resQ ISO Max
V RFID Reader free.
New accounts are defined has veterinarians who have not
purchased resQ since January 1, 2010.
Maximum of one offer per ship-to account. Account may
only take advantage of one offer above.
BIM E DA N ORT H A M E R I CA
Equimax Summer Special
8/31/2011
• Buy 22 syringes of Equimax, get 2 free plus 6 syringes of
Equell Paste free.
• Get discounted pricing plus 12 syringes of Equell Paste
free when you purchase Equimax in a 72 count vet pack.
Limit of 36 free doses per clinic location.
BION IC HE
EPIC Neonate
On-Going
Buy 20 packets, get 5 packets free.
Magnitude
On-Going
Orders of 10 units or more of Magnitude 20lb on a single
invoice will get a volume discount.
2011 Cattle SVP Incentive Program
12/31/2011
Veterinarians enrolled in the 2011 SVP program will be
eligible to receive an additional incentive rebate on Cattle
Branded qualifying products purchased during the year.
• Veterinarians must achieve minimum SVP program
qualifications at Level 1 - $15,000.
- Maintain the same dollar purchases in 2011 on Cattle
Branded qualifying products as in 2010 to earn a 2%
rebate.
- Grow your 2011 purchases of Cattle Branded qualifying
products over 2010 by 5% to earn an additional 1% rebate.
restrictions.
2011 Strategic Veterinary Partner (SVP) Program 12/31/2011
Veterinarians enrolled in the program will earn designated
rebates when the qualifying Levels 1, 2 or 3 are achieved by
purchasing qualifying products.
Level 1 - $15,000 - 2% rebate on cattle and equine products.
Veterinarians must purchase at least $7,500 of cattle and/or
equine products to qualify.
Swine products and Pet products are volume builders only.
restrictions.
Hyalovet Vials and Syringes
Canine/Feline Vaccine Promotion
On-Going
9/30/2011
Buy 5 trays* (mix and match), get 1 tray free. Rabvac is
excluded from this offer. Free vaccine must be of a product
purchased and may not exceed quantity of product
purchased. Qualifying purchase must be on one invoice.
*One tray is defined as any of the following: (1) 25x1mL,
(1) 50x1mL or (10) 10-dose tanks.
Rabies Vaccines
9/30/2011
Buy 300 doses, get 50 doses free. This offer is kind for kind.
Vetmedin
BOE HRIN GE R I N G E L H EI M V ET M E D I CA
4/30/2012
With your purchases of equine biologicals, you’ll receive:
• 5% Marketing Assistance Funds on all purchases to spend
at the Clinic Branding Store or you may choose a 3%
rebate at the end of the program.
†Can be used for free AAEP registration and airfare,
gas cards, personalized client brochures, pre-developed
quarterly newsletters, open house kits, clinic advertising
or other marketing tools.
• 5% price discount with no minimum purchase required.
†Increase clinic profitability with no large volumes to
purchase. Order as needed.
• Free product sample when new vaccines are introduced.
†Sample trial usage without obligation.
9/30/2011
Level 1: buy $200 of Vetmedin on a single order, get one 3D
Heart Poster.
Level 2: buy $450 of Vetmedin on a single order, get one
Littmann Classic II SE stethoscope with engraving free.
Level 3: buy $700 of Vetmedin on a single order, get one
Littmann Classic II SE stethoscope with engraving and one
“Rapid Interpretation of Heart and Lung Sounds: A Guide
to Cardiac and Respiratory Auscultation in Dogs and Cats
(CD-ROM version) free.
Limit one reward per account.
CENTAU R INC
Egusin In-Clinic Incentive Program
8/31/2011
Clinic Staff Offer: Earn $1.00 for every pail of Egusin SLH
or Egusin 250 sold to clients.
Consumer Offer: Participate in a product survey, get a $5.00
rebate.
Contact your representative for details.
CEVA S ANT E ANIMAL E
Summer Portfolio Promotion
9/30/2011
Make a qualifying purchase of parasite control and/or
pheromone products, earn free product:
• Buy 10 cartons of Vectra products (mix and match), get 1
carton free.
• Buy 5 units of Feliway and/or D.A.P. (mix and match), get
1 unit of Feliway and/or D.A.P. free.
Bonus Offer: Buy from both of the offers above, get 1 bonus
carton of Vectra free.
Get price breaks at 50 and 100 unit purchases.
COV IDIEN
Hyvisc
Get price breaks at 20 and 50 unit purchases.
On-Going
Autosuture Promotion
On-Going
Buy 12 cartridges, get one metal handle free for the life of
your practice.
C OV ID IE N
ForceTriad and Ligasure Generators
DECHRA
On-Going
Endocrinology Special
9/30/2011
All ForceTriad and Ligasure generators purchased includes
$4,000 of free instruments. Contact your representative for
details.
Buy 5 boxes of Vetoryl Capsules (10mg, 30mg or 60mg) OR
bottles of Felimazol Coated Tablets (2.5mg or 5mg) mix
and match, get one bottle of Felimazole 2.5mg Tablets free.
Large Animal Needles and Syringes
Lameness Promotion
9/30/2011
Buy 9 boxes (mix and match), get 1 box free. Choose from
14, 16, 18 and 20 gauge Monoject needles only. Free goods
equal or lesser value.
Mal-A-Ket Special
Monoject U-40 and U-100 Insulin Syringes
8/31/2011
Buy 5 boxes, get 1 box free. Free product must be of equal
or lesser value than product purchased.
On-Going
Enroll online now at www.supplyrewards.com to start
earning valuable points every time you purchase qualifying
Covidien products. Collect Reward Codes and redeem from
over 2,000 name brand business building and personal items.
DATAM ARS
Veterinary Hospital Animal ID Pack Offer
8/31/2011
Buy 4 boxes of Veterinary Hospital Animal ID Packs, get
one iMax Plus Reader free.
2OG+DUGLQJ3LNH1DVKYLOOH71
LQIR#YHUUXFDIUHH]HFRP
9/30/2011
Buy 5 bottles of Mal-A-Ket Shampoo, Flush or Spray (mix
and match), get 2 jars of Mal-A-Ket Wipes 50ct free.
Otic and Flush Special
Supply Rewards Program
9/30/2011
Buy 2 irap or Osteokine PRP, get 1 free. This offer is kind
for kind.
9/30/2011
Buy 10 bottles of eligible products (mix and match), get 2
jars of MalAcetic HC Wipes 25ct free.
Eligible Products
• MalAcetic Otic
• MalAcetic Otic AP
• MalAcetic ULTRA Otic
• KlearOtic Ear Cleanser
• TrizCHLOR Flush
• TrizULTRA + KETO
• Mal-A-Ket Plus TrizEDTA Flush
• TrizEDTA Flush
Quality Products.
Many Respected Brands.
One Committed Company
Animal Health August Specials
Monoject™ U-40 and U-100 Insulin Syringes
Accu-Tip™ Flat Plunger Tip
t
Improves measurement on insulin draws and minimizes errors
Precision Ground Anti-Coring, Tri Beveled Point
t
Produces a consistently sharp needle for more comfortable injections
RED cap for easy identification,
Monoject™ U-40 Insulin Syringe
Clear Barrel Construction and Bold Scale
t Easy
to read; fewer errors
Low Dead Space in Permanent Needle Syringe
t
Minimizes waste of insulin
ORANGE cap for easy identification,
Monoject™ U-100 Insulin Syringe
Purchase 5 Boxes of Monoject™ U-40 or U-100 Insulin Syringes and get 1 box FREE*
Made in
USA
For more information contact your local Covidien Animial Health sales
representative or visit us at our website: www.covidien.com/animalhealth
COVIDIEN, COVIDIEN with logo and Covidien logo are U.S. and
internationally registered trademarks of Covidien AG.
Other brands are trademarks of a Covidien company.
© 2011 Covidien AG.
DENTAL AIRE
Prestige Dental Station
9/30/2011
Buy a Prestige Dental Station, get a Welch Allyn Green
Series Exam Light IV with Dentalaire Cart mounting
Bracket free.
Satelec Ultrasonic Vet Device
12/31/2011
Buy a Satelec Ultrasonic Vet Device, get 2 additional scaling
tips free. This offer cannot be combined with any other offer.
Contact your representative for redemption information.
EL ANCO
2011 Veterinary Rewards Program
12/31/2011
Enrolled clinics will be eligible for:
• Quarterly Benchmark Consulting Partners report
• Biannual rebates on eligible products purchased (based on
a point system)
• Bonus points for achieving multiple point levels
Qualifying Products
• Component with Tylan implant
• Component implants
• Compudose
• Elector Bait
• Elector PSP Encore
• Keto-Test
• Micotil Injection
• StandGuard Pour-on
• StandGuard Premise
• Tylan 200 Injection
• Tylan Soluble
Contact your representative for more details and
restrictions.
Elanco New Practice Program
On-Going
Buy one, get one free on Comfortis, Trifexis, Assurity and
Reconcile. Minimum and maximum purchases.
Reconcile
8/31/2011
• Buy 8 bottles (mix and match), get one Reconcile bed free.
• Buy 12 bottles (mix and match), get two Reconcile beds free.
Reconcile
On-Going
Buy 2 bottles of Reconcile, get 1 Reconcile Home Kit free.
Stock Up Offer
9/30/2011
Buy Comfortis and/or Trifexis (mix and match) plus
Scalibor on a single order at the following levels, to earn free
Scalibor:
Level A: 5 cartons of Comfortis and/or Trifexis plus 2
cartons of Scalibor receives 2 cartons of Scalibor free.
Level B: 10 cartons of Comfortis and/or Trifexis plus 4
Level C: 15 cartons of Comfortis and/or Trifexis plus 6
Level D: 20 cartons of Comfortis and/or Trifexis plus 8
Level B, C & D purchases also qualify for any lower level
Scalibor offer.
E LAN C O
Summer Promotion
WYVmotions
IDEXX
9/30/2011
Buy cartons of Assurity, Comfortis or Trifexis during the
program period to earn points, which can be redeemed
for great tools for your clinic. Points will be based upon
cumulative cartons purchased and point levels range from
300 points (30 cartons) up to 1200 points (120 cartons).
Contact your representative for more details.
2011 SNAP Up The Savings
9/30/2011
Accounts enrolled in the program will get immediate savings,
unlimited rebates and exclusive offers during the program year.
Automatic enrollment requires ordering 3 boxes† of eligible
SNAP tests on a single invoice during the enrollment period of
September 15 through December 31, 2010.
Get Immediate Savings
F U RM IN AT OR
FURminator DVD Program
Buy 18 or more FURminator deShedding Tools, get a portable
DVD player and marketing materials as outlined below free:
• FURminator Graphics Wrap
• FURminator Looping DVD
• Packet of FURminator Brochures
Limit of one portable DVD player per clinic.
Contact your representative for additional
details and restrictions.
Initial Stock Order of New Products
On-Going
Bring in the new packaging of Vet-Exclusive grooming tools
and consumables through an initial stocking order that nets
you savings as well as a free counter of floor display. Contact
your sales representative for details.
G&B M ARK E T I N G
ProCollar Power Panel Offer
On-Going
Purchase the following quantities of ProCollars to receive a
free power panel display (signage and mounting hardware
included):
(2) XSmall (2) Small (4) Medium (4) Large (4) XLarge
GL C D IRE C T
Actistatin
8/31/2011
Buy 6, get 1 free or buy 10, get 2 free. This offer is kind for kind.
GRE E N IE S ( N UT R O P R O D UC T S , I N C . ) ,
A D IV ISION O F M A R S P ET CA R E
Dental Checkup Day
On-Going
Join the Healthy Mouth Initiative and you will be eligible
for all of the Dental Checkup Day material below, including
free take-home totes for the first 50 pet owners to attend
your event. Each reusable shopping tote also contains a:
• Canine or feline Oral ATP protocol brochure
• Finger toothbrush
• Proud dog owner car magnet
Contact your representative for details. Offer is available
while supplies last.
HOM E OPE T
Skin Products
8/31/2011
Buy 3 eligible products (mix and match), get 1 free.
• Skin & Seborrhea • Skin & Itch • Hot Spots • Bug Bites
Storm Stress
8/31/2011
Buy 3 (mix and match), get 1 free.
Single-Invoice Price
(per test)
1-2
30-count
boxes
3-6
30-count
boxes
7+
30-count
boxes
SNAP 4Dx Test
$12.15
$11.30
$11.00
SNAP 3Dx Test
$11.25
$10.40
$10.10
SNAP Heartworm RT Test
$6.90
$6.05
$5.49
When You Buy
Save more when purchased in the same rebate period*
$1.00 Off (each canine test)
$2.00 Off (each canine test)
SNAP Feline Triple or SNAP
FIV/FeLV Combo
A box of feline tests and a
combination of 2 of these 3:
SNAP cPL, Giardia, Parvo
$10.00
$9.00
$9.10
$8.10
$4.49
$3.49
†Enrollment order must be the largest boxes available and
include one box of SNAP 4Dx, 3Dx, or Heartworm RT test.
This program excludes SNAP T4, Bile Acids, Cortisol, FelV and
Foal IgG tests. Rebates are offered as IDEXX Points: 1 point =
$1 valid toward the purchase of IDEXX products and services
only (no cash value).
*Rebate periods are: Sept 15-Dec 31, 2010, Jan 1-Mar 31,
2011, Apr 1 - Jun 30, 2011 and Jul 1 - Sept 30, 2011.
SNAPshot Dx Analyzer
9/30/2011
Enroll in the program and for a limited time, get an MWI
account credit of up to $100 when you record and report
results with SNAPshot Dx Analyzer. You’ll receive $1 for
every SNAP 4Dx, SNAP Feline Triple, SNAP FIV/FeLV
Combo or SNAP Heartworm Rt Test result submitted.
Contact your representative to get started.
SNAP Starter Kit
12/31/2011
Protect your farm with rugged, flexible and easy-to-use
SNAP testing, with everything you need in a single package,
including:
• New SNAP Beta-Lactam 20-Test Kit
• SNAP Heater Block
• SNAP Timer
This Starter Kit can be purchased at the special price of
$159.95 through the remainder of the year.
INT EGRA MILT EX
ID E X X
Distributor of Record (DOR) Agreement
List Price
(per test)
On-Going
On-Going
Earn additional Practice Developer points on qualifying
consumables when MWI is selected as the Distributor of
Record. Contact your representative for details.
Quarterly Specials
9/30/2011
• Buy a CryoSolution complete set, get on additional tip free.
GYN tip #33515 excluded from this offer.
• Buy 4 general instruments (mix and match), get 1 free.
• Buy $500 of promotional products, get (2) Sharp-It Cards,
(1) box of Instrument Marking Bands and (2) Key Chains.
Contact your representative for a list of eligible products,
restrictions and redemption information.
WYVmotions
IN T E RV E T SCH ER I N G P L O UG H I N C .
L L OYD
See Merck Animal Health
Pet-Form Tablets
On-Going
• Buy 5 EquiShield CK Shampoo 16oz, get 1 free.
• Buy 3 EquiShield CK Shampoo gallons, get 1 free.
Buy 12 Pet-Form Tablets 50 count or 6 Pet-Form
Tablets 150 count, get a countertop display box
with individually wrapped Pet-Form Tablets
free. Contact your representative for redemption
information.
OptiVet New User Offer
Thyro-Tabs and Thyro-L Products
K IN E T IC T E C H N O L O G I E S
EquiShield CK Shampoo
8/31/2011
On-Going
8/31/2011
Clinics that have not previously purchased OptiVet can
get one free sample bottle. Contact your representative for
information.
Buy $150 of Thyro-Tabs and/or Thyro-L on a single invoice,
get a $10 Target Gift Card.
L L OY D
New User Offer
MACL EOD P HARMACEU T ICAL S INC.
Geri-Form
On-Going
Buy any Geri-Form Tablet product, get a Sample Box
containing 150 individually wrapped tablets free. Contact
your representative for redemption information.
12/31/2012
New users of Uniprim can take advantage of this one-time
offer. Buy 6 (mix and match), get 1 free. $500 maximum in
free goods.
MARS V ET ERINARY
Geri-Form Senior Care Clinical Trial Program
On-Going
Complete the Geri-Form Senior Care Clinical Trial Veterinary
Clinic Enrollment Form, get 36 Geri-Form 50 count bottles
and an information packet. Select 12 older dogs that are
exhibiting signs of old age and enroll them on the program.
Let the client dose the animal for 50 days; then the client will
fill out a Geri-Form Clinical Trial Form and return it to you.
Contact your representative for additional details.
DVM/Staff Offer
DVM and clinic staff can buy one Wisdom Panel
Professional test kit at the special price of $50.
8/31/2011
M E D I. D.
X-ray Tape Labels
MERCK ANIMAL HEALT H
On-Going
Buy X-ray tape labels, get a density filter free.
Eligible Products
• X-ray Tape Labels, Pre-cut 3”
• X-ray Tape Labels, 50’ Roll
M E D IV E T
Medipaw Boot
On-Going
Make an initial purchase of 10 or more boots, get clinic
personalization free. Any subsequent orders of 20 or more
boots will also get clinic personalization free. Orders of 10 19 boots will have an additional $1 per boot personalization
fee. Size extra small and the sample pack are ineligible for
this offer. Contact your representative for additional details.
Medipaw Sample Pack Offer
WYVmotions
On-Going
Buy a basic or deluxe sample pack, get an 8” display dog
free. This offer is available while supplies last. Limit of one
per clinic.
2011 Fall Veterinarian Rebate Offer
11/30/2011
Enrolled accounts can earn various rebates on eligible
product category purchases beginning at the $10,000 level.
• An incremental growth rebate will be paid on purchases
exceeding $20,000 and are based upon comparison versus
previous year product purchases for the same period.
• Qualifying purchases are cumulative.
• Mixing and matching of products to qualify for rebate
purchase levels is acceptable.
• Minimum earned rebate of $100 to participate.
Contact your representative for additional program details
and restrictions.
2011 Partners In Practice
(Companion Animal) Program
12/31/2011
Enroll in the program with an annual purchase
commitment and minimum initial order to receive free
vaccines, free Tri-Heart Plus and rebates. Contact your
representative for details.
Thyro-Tabs: Now the Most Trusted
Brand Delivers Even More Value
®
Thyro-Tabs, levothyroxine sodium, consistently delivers the
exceptional quality and stability your clients demand. It is
manufactured under the same stringent FDA guidelines, in
the same facilities, with the same care as our human dose
version. No other brand can give you that kind of security.
Now the brand you trust most
delivers even more value.
NEW Reduced Pricing &
Lower Treatment Costs
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120-count or 1,000-count bottles
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GIFT CARD*
Don't be fooled by imitations. Stick with the brands you can trust: Thyro-Tabs and Thyro-L.
Federal law restricts this drug to use by or on the order of a licensed veterinarian.
*Valid August 1-31 2011. Qualifying purchase must be reflected on a single invoice. No limit. Gift cards will be sent to the clinic by LLOYD, Inc.
following the conclusion of the promotion. Contact your MWI Representative for offer details. Target is a registered trademark of Target Brands, Inc.
1-800-831-0004
www.lloydinc.com
M E RC K AN IM A L H EA LT H
2011 Partners in Practice (Equine) Program
MERIAL
10/31/2011
Enrolled clinics can earn rebates of up to 10% on eligible
product volume purchases.
Level One: Cumulative purchases of $12,000 or more of
qualifying products during the program period will earn a
6% rebate at the end of the program.
Level Two: Cumulative purchases of $20,000 or more of
qualifying products during the program period will earn a
10% rebate at the end of the program.
Contact your representative for enrollment information and
additional program details.
Guardian Vaccinator Program
WYVmotions
On-Going
Buy 400 doses of Guardian Vaccine* on a single invoice, get
one customized Guardian Vaccinator free.
*10 dose and 50 dose presentations only.
Certifect Introductory Offer
8/26/11
8-20 carton orders placed by Aug 26th receive a 2% volume
discount, Nov 20th terms, a $300 rebate and a launch kit
valued at more than $200.
Recombitek®/Purevax® Advance Program Exclusive 8/31/11
• Order 500-999 doses, receive a Welch Allyn® Professional
Stethoscope
• Order 1000+ doses, receive a Garmin® NUVI® 1450 GPS
Bonus: Order 350 doses of RECOMBITEK Core or Core
Combo Canine vaccines as part of your qualifying order to
receive 40 copies of “The Well-Behaved Puppy” book and 1
box of Monoject Veterinary Combination Syringes for every
100 doses.
Must be enrolled in Advance Program to participate.
2011 Previcox Select Program
Stock Up Offer
9/30/2011
Buy Comfortis and/or Trifexis (mix and match) plus Scalibor
on a single order at the following levels, to earn free Scalibor:
Level A: 5 cartons of Comfortis and/or Trifexis plus 2 cartons
of Scalibor receives 2 cartons of Scalibor free.
Level B: 10 cartons of Comfortis and/or Trifexis plus 4
Level C: 15 cartons of Comfortis and/or Trifexis plus 6
Level D: 20 cartons of Comfortis and/or Trifexis plus 8
Level B, C & D purchases also qualify for any lower level
Scalibor offer.
12/31/2011
Enroll with a $1,000 qualifying order and you will get these
membership benefits:
Extended Payment Terms
• Receive 90-day terms on all your orders for Previcox - all
year long
Annual Rebate
• $2,000 - $4,999 earns a 5% rebate
• $5,000 - $9,999 earns a 7% rebate
• $10,000 - $15,000 earns a 9% rebate
Special Offers
• Previcox Select Program customers can take advantage of
bonus offers throughout the year.
restrictions.
M E RIAL
2011 Customer Recognition Program
12/31/2011
Purchases of Merial Brand Cattle and Equine Products in
20 and 10 case increments earn you free goods and 60-Days
extended payment terms all year.
• Buy 20 cases* of one product/same size, get 3 cases of the
same product free.
• Buy 20 cases of a mix of products, get 3 cases of the
lowest-priced product† free.
• Buy 10 cases of one product/same size, get 1 case of the
same product free.
• Buy 10 cases of a mix of products, get 1 case of the lowestpriced product free.
Get an additional 3 cases or 1 case of free goods with each
additional increment of 20 or 10 cases ordered respectively.
*Purchased as cases or case equivalents of eaches.
†If in the 20-case mixed order there are 10 cases of one
product/size, then one of the free cases willl be of that same
product/size and the other two cases will be of the lowestpriced product.
Contact your representative for a list of eligible produts and
additional details.
Frontline and Heartgard Volume Incentive Program On-Going
When you place a single order of 20 cartons or more of
Frontline and/or Heartgard brand products (mix and match),
get a standard 2% volume discount plus an additional 60
days to pay.
OraVet Start Up Kit
On-Going
Get discounted pricing of $399 on the purchase of up to
two OraVet Start Up Kits. Limited to one invoice. Applies
to first-time purchase only.
Client Connection+ Program
On-Going
CLIENT CONNECTION+™ helps you communicate
with your clients, and encourages them to visit your clinic.
CLIENT CONNECTION+ sponsored by Merial, the makers
of HEARTGARD® (ivermectin) and FRONTLINE® Brand
Products, is a valuable program that helps bring clients to
your clinic for their pets’ heartworm preventive and flea and
tick control health care needs.
Enrollment is easy! Once enrolled, use the Business Building
Tools to set goals, identify clients that are non-compliant
with your recommendations, and engage them with special
offers. See progress in your compliance levels as your clients
visit you for their preventive health care needs.
Contact your representative for more information.
Puppy and Kitten Kit Program
On-Going
Enroll with Merial to earn free Puppy and
Kitten Kits with qualifying purchases of
Frontline and/or Heartgard products.
Frontline/Heartgard (mix and match)
Purchase Requirements:
5 - 9 cartons = 5 Puppy or Kitten Kits
Purevax Initial Purchase Program
On-Going
Make your initial purchase of 100 doses of Purevax
Recombinant Leukemia Vaccine and receive the Vet Jet
transdermal vaccination system free. This offer applies to firsttime purchases only. Limit of one free Vet Jet system per clinic.
M E RID IAN ANI M A L H E A LT H
Ectomethrin H2O Equine Spray
NOVART IS
On-Going
Buy 10 cases, get 2 cases free.
M ID M ARK
2011 Canis Major Promotion
9/30/2011
For each eligible product purchased and rebate redeemed
online from June 1 – September 30, 2011, with delivery
taken by November 30, 2011, you are eligible to receive the
following rebates from Midmark:
- Canis Major® Wet Dental/Treatment Lift Table = $750 rebate
- Canis Major® Exam Lift Table = $750 rebate
Visit midmarkanimalhelath.com to request your rebate.
N E OGE N
ElectroJac 5 Trade-In Program
On-Going
Any older ElectroJac model or competitor electroejaculator
may be traded in for a $395 Manufacturer Rebate on the
purchase of an ElectroJac 5. Contact your representative for
N IC H M ARK E T E R S
Bovine Slurpee and Equi-Plenish
9/30/2011
• Buy 88 pails of Bovine Slurpee 10lb, get 8 pails free.
• Buy 144 bottles of Equi-Plenish 400gm, get 24 bottles free.
N OVART IS
Combine and Save Program
12/31/2011
Off-invoice discounts available with qualifying product
order levels.
Level
Discount with
Amount
Brands from 1
of
category (A, B,
Order
or C)
Discount with
brands from 2
categories (A,
B, or C)
Discount with
brands from 3
categories (A,
B, and C)
3
$2,000
1.50%
2.00%
2.50%
2
$1,500
1.00%
1.50%
2.00%
1
$1,100
0.00%
1.00%
1.50%
Save even more when you choose products from more than
one of the three product categories.
Category A
• Interceptor Flavor Tabs
• Percorten-V Injectable Solution
• Program Brands
Category B
• Adequan Canine
• Atopica
• Clomicalm
• Sentinel Flavor Tabs
Category C
• Capstar
• Deramaxx
• Milbemite Otic Solution
Contact your representative for additional information.
Exclusive Offer! Ethicon Suture
8/31/2011
Buy any 3 boxes of Ethicon, get a VetOne Stethopro
Stethoscope free. This offer is available while supplies last.
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Summer Action Bonus
9/30/2011
Buy 10, get 2 free. Eligible products include all sizes of
branded label versions of:
• Vira Shield 6+L5 HB
• Vira Shield 6+L5 HB Somnus
• Vira Shield 6+VL5 HB
• Vira Shield 6+VL5 HB Somnus
• ReproSTAR L5 HB
• ReproSTAR VL5 HB
• Scour Bos 9
• Scour Bos 4
Buy 11, get 1 free. Eligible products include all sizes of
branded label versions of:
• Vira Shield 6
• Vira Shield 6+Somnus
• Bovine Ecolizer
• Bovine Ecolizer+C20
On-Going
Novartis Animal Health products. Collect Reward Codes
and redeem from over 2,000 name brand business building
and personal items.
NU T RAMAX L ABORAT ORIES INC.
2011 Veterinary Loyalty Program
12/31/2011
Participating veterinarians will be offered additional
quarterly incentives with qualifying Nutramax product
purchases. Contact your representative for program
enrollment information.
2011 Veterinary Loyalty Program 3rd Quarter Special
9/30/2011
Accounts enrolled in the 2011 Veterinary Loyalty Program
will get a $50 L.L.Bean Gift Card for every $750 purchased.
No limit to the number of Gift Cards earned.
August Promotion
8/31/2011
For every $350 of Nutramax small animal products
purchased on a single invoice, get the following products free:
• (2) Oxstrin Optimized Feline 42 count capsules
• (2) Welactin Feline 60 count softgels
• (2) Cosevite Multivitamins & Minerals 45 count chewable
tablets
OF F ICE DEP OT
Office and Cleaning Supplies
On-Going
We have partnered with Office Depot to offer you a
convenient and cost efficient way to order all your practice’s
office supplies. Office Depot is one of the premier office
suppliers in the country with over 950 retail store locations
as well as telephone, online, and fax ordering opportunities.
Our customers who sign up with Office Depot will receive
a 10% discount off the web retail price. You will also receive
the Ten Item Bonus Discount. Team member discounts are
also available. Contact your representative for more details.
Urine Off®, the #1 Veterinarian recommended products for urine odor
and stain removal, breaks down dried uric acid crystals – the primary
trigger mechanism for repeated “territory marking” by animals.
Urine Off® is not a perfume or cover-up. It actually eliminates
all three major components of urine odor and stains. Specific
formulas for both cats and dogs ensure premium performance.
Urine Off® Veterinary Strength Dog and Cat Formulas have been
awarded USDA BioPreferredSM certification. Made with naturebased, renewable resources, USDA Certified Biobased Products are a
responsible environmental choice.
Zorb-It-Up! ™ Amazing
Absorbent Sheets make
light work of cleaning up
wet messes. Not a training
pad! Our amazing sheets
use the Zorb-It-Up!™ liquidto-gel technology to absorb
incredible amounts of urine,
blood, or other bodily fluids.
t Absorbs on all surfaces
t Leak-proof barrier – never touch the mess
t Quick & easy clean-up for water-based liquids
t Disposable and convenient
t Extra-large sheets: 11"x 17" (30cm x 45cm)
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P E T K IN G BR A N D S
Biotene Counter Display Offer
P F IZER
8/31/2011
Get discounted pricing when you buy a Biotene Counter
Display plus a free bonus offer of:
• Dry Mouth Office Poster
• Dry Mouth Drug Chart
• (2) Brushless Oral Care Kits
Zymox Summer Specials
9/30/2011
Buy 5, get 1 free. This offer is kind for kind.
Eligible Products
• Zymox Topical Spray 2oz
• Zymox Cream 1oz
• Zymox Water Resistant Spray 12oz
Limit 4 free of each product per clinic, per month.
10/31/2011
Buy a minimum of eligible products during the program
period and earn rebates of up to 12%.
• Early Purchase Bonus: Qualifying product purchases made
in the month of August 2011 will earn an additional 3%
rebate.
• Multi-Category Bonus: Earn more when you purchase
across 3 or 4 categories. Up to 3% more for purchasing a
minimum of $2,000 each in three product categories and
up to 4% more in four product categories.
• Buy a minimum of $1,000 per order of the qualifying
products, get an additional 60 days’ payment terms on
qualifying purchases for a total of 90-days to pay.
Contact your representative for a list of eligible products,
categories and program restrictions.
AFP Imaging Program
On-Going
Every qualifying new order of $1,500 or more of Clavamox,
Antirobe, or Doxirobe Gel on one invoice is eligible to
receive a coupon redeemable for a manufacturer’s rebate.
• $200 AFP’s Image-Vet 70 Plus Intraoral Veterinary X-ray
System* (standard installation/basic training included)
• $400 AFP’s EVA-Vet Filmless Digital Dental Imaging
System
• $600 Combined rebate on purchasing both AFP’s ImageVet 70 Plus and EVA-Vet Filmless Digital Dental Imaging
System
*Additional cost for mobile stand/ceiling mount
Equine Biologicals
12/31/2011
• Buy 150 doses, get 10 doses free.
• Buy 1,200 doses, get 150 doses free.
Qualifying purchase must be on one invoice. Mix and
match is allowed to achieve purchase level. Arvac may be
used to achieve purchase levels, but does not qualify for free
goods. Purchases of Rotavirus , PotomacGuard, Tetanus
Antitoxin, Tetanus Toxoid and Zylexis do not qualify for this
promotion. Purchases of 12x1 dose presentations of West
Nile-Innovator and West Nile-Innovator combinations do
not qualify for this promotion. Free goods must be of a
product purchased and cannot exceed quantity of product
purchased.
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On-Going
Pfizer Animal Health is partnering with veterinarians to
assure horse owners that their horses are receiving the best
possible health care and disease protection. Pfizer Animal
Health will support reasonable diagnostic and treatment
costs up to $5,000 if a horse properly vaccinated with one of
their antigens contracts the corresponding equine disease:
• West Nile
• Influenza
• Tetanus
• Eastern Equine Encephalitis
• Western Equine Encephalitis
• Venezuelan Equine Encephalitis
restrictions.
FluSure Pandemic
P F IZ E R
2011 Fall Performance Pays
Equine Immunization Support Guarantee
9/30/2011
Buy one, get one free. This offer is kind for kind and
available on 50 dose and 250 dose presentations.
Hylartin V and Depo-Medrol
1/31/2012
Hylartin V 2mL
• Buy 25 vials, get 5 vials free
Depo-Medrol 40 mg/mL
P HARMA CHEMIE
Phycox Sampling Program
On-Going
• For each case of Phycox Soft Chews 60 ct. and/or 120 ct.
purchased, get one case of Phycox Soft Chews 10 ct free.
• For each case of Phycox Small Bites Soft Chews 120 ct
purchased, get one case of Phycox Small Bites Soft Chews
10 ct. free.
The Phycox Phive Hundred Classic
12/31/2011
Win an incredible classic car! You could win a 2004 Corvette
Convertible Indy 500 Festival Pace Car. It is one of only 38
built. For every $1,000 of Phycox and/or Flex 2500 purchased
during the program, get one entry into the drawing. The prize
winner will be announced on or before February 29, 2012.
P RN P HARMACAL
Quarterly Promotion
9/30/2011
Buy 11, get 1 free (kind for kind) on the following products:
• Cranmate Chewable Tablets, 60ct
• Endosorb Tablets, 500ct
• HexaCaine, 4 oz
Buy 5, get 1 free:
• Collasate Gel, 7 gram
P U RINA
EN Gastroenteric Canine Formula
Hospital Feeding Packs
8/31/2011
Buy 5, get 1 free. Qualifying purchase must be on one order.
No limit to the number of times you can place orders on
this promotion. No order quantity limits.
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S ECU ROS
P U RIN A
Project: Pet Slim Down
On-Going
Get a free in-clinic kit. The in-clinic kit contains tools
and materials that will help you work with clients. Visit
purinavets.com
• User Name: purinavets
• Password: nutrition
• Click on “Clinic Tools” and select eStore
Veterinary Staff Feeding Program
12/31/2011
Staff members of veterinary clinics are eligible for discounts
and home delivery of Purina Veterinary Diets and Purina
Pro Plan through the Purina online staff feeding program.
• All employees are welcome to participate
• Each employee is eligible for one order per month
beginning the 15th of each month*
• Up to 2 bags/cases per order
• Delivered to employee’s home in 3-5 business days
Clinics enroll annually and eligibility is based on the
number of veterinarians per practice:
• 1-4 Veterinarians. Requires a one-time annual order of
$500 any combination of Purina Veterinary Diets and/or
Pro Plan
• 5-9 Veterinarians. Requires a one-time annual order of
Pro Plan
• 10+ Veterinarians. Requires a one-time annual order of
Pro Plan
*Program launch 2/21/2011 and orders can be placed
immediately. Consecutive months, orders should be placed
beginning the 15th of each month.
Contact your representative for additional details.
SE C U ROS
Orthopedic Trade-In Program
On-Going
Trade in your old veterinary orthopedic crimping device
(non-Securos) toward the purchase of the Securos Veterinary
Cruciate Repair Kit with patented Crimping Device and
patented Universal Tensioner. Order one of the following
Securos Cruciate Repair Kits to get a $150 rebate plus an
additional bag of Securos Crimp Clamps ($66 value)
182974 CRKIT80 $651
•Universal Crimping Device
•Universal Tensioner
•80# Crimp Clamps (15/pack)
•80# Hard Type Monoﬁlament Suture (100 yard spool)
•Small Crimp Clamp Sterilization Tray
•Instructional CD ROM (VHS on request)
182975 CRKIT40 $651
•Universal Crimping Device
•Universal Tensioner
•40# Crimp Clamps (15/pack)
•40# Hard Type Monoﬁlament Suture (100 yard spool)
•Small Crimp Clamp Sterilization Tray
•Instructional CD ROM (VHS on request)
Instrument Repair Program
On-Going
Preventative maintenance of your surgical instruments will
not only allow you to perform better surgery, but it will also
extend the life of your surgical instruments. Securos surgical
instrument repair service includes inspection, scissor
sharpening, orthopedic instrument sharpening, alignment
of jaws and tips, complete instrument refurbishing,
lubrication, and re-taping. The instruments will be serviced
at Securos’ National Repair Center by German-trained
instrument technicians. Needle holder jaw replacement not
included. Contact your representative for details.
Surgical Suture
9/30/2011
Buy any 5 boxes of surgical suture, get one SECUROS
premium brand Olsen Hegar Needleholder 6.5” free.
S MIT HS MEDICAL
Summertime Special
9/30/2011
Buy the SurgiVet Advisor multiparameter monitor and a
SurgiVet Equator, get a Hotline Fluid Warmer free. Contact
your representative for more details.
S OGEVAL U S A
Clenz-a-dent Introductory Kit
On-Going
Get discounted pricing when you purchase a Clenz-a-dent
introductory kit. Plus, during the month of February, buy
one kit, get one kit free. Each kit includes:
• 3 boxes of 24 Chewing Sticks (1 SM, 1 MD & 1 LG)
• 6 Toothpastes (3 vanilla-mint and 3 poultry)
• 6 Dental Wax
• 6 Water Additives
• 6 Food Additives
• Functional and compact header display
Plus
• 6 free toothbrushes
• Free client brochures
• Free Dental Educational Laminated Poster
Clinic Custom Label Program
On-Going
At no extra cost, Sogeval will create a label for their
products based on a clinic’s logo or suggestions. A custom
label product can bring the client back to the veterinarian
looking for their label. Not only can the clinic design
their own label with Sogeval’s graphics team, but they
can rename a product to become even more personalized.
S-Adenosyl can become Dr. Smith’s Liver Support. With the
variety of hepatic support on the market, Dr. Smith’s Liver
Support can only be found at Dr. Smith’s clinic and not
an online pharmacy, pet store, or even another veterinary
clinic. Although the labels are private and personalized,
Sogeval is listed as the manufacturer and carries the liability
insurance on the entire line of products. Manufacturing
is done in a FDA-approved facility and is cGMP (current
Good Manufacturing Processes) compliant. Contact your
representative for more information.
Gallon-Size Shampoo Offer
9/30/2011
Buy 3 gallons, get 1 gallon free. This offer is kind for kind.
Volume Incentive Offer
On-Going
Buy 12 cases (mix and match), get 3 cases free of equal or lesser
value. This offer applies to all Sogeval branded products.
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!
www.vet-kem.com
©2010 Veterinary Products Laboratories 10-0119
Vet-Kem, the Vet-Kem logo and Siphotrol are registered trademarks of
Wellmark International. X-Tend is a trademark of Farnam Companies, Inc.
All other trademarks are property of their respective owners.
S OGE VAL U S A
Custom Label Dermatology Products Offer
U LT IMED
9/30/2011
Buy one case of eligible product, get discounted pricing.
Eligible Products
• Ketoseb+PS Shampoo, 8oz and 16oz
• Ketoseb+PS Spray, 8oz
• Ketoseb+PS Wipes, 50ct
• Ketoseb+PS Flush, 4oz and 16oz
• Pramosoothe+PS Shampoo, 8oz and 16oz
• Pramasoothe+PS Spray, 8oz
• Oxiderm+PS Shampoo, 8oz and 16oz
• Keto-TRIS+PS Flush, 4oz and 16oz
• Oti-Soothe+PS Aloe Vera and/or Cucumber Melon, 4oz,
8oz and 16oz.
iPet Glucose Meter
8/31/2011
Buy one iPet Glucose Meter, get one free plus get two
Refresh Bathing Cloths (6 count) free.
U NIV ERS AL U LT RAS OU ND
Exclusive Offer! Ultrasound Labs
On-Going
Get a 40% discount on basic or intermediate educational
classes. Contact your representative for more details.
VAN BEEK NAT U RAL S CIENCES
DiaGel
8/31/2011
Buy any one box of DiaGel, get any one box of Synacore free.
V EDCO
AGFA Processor 3-Year Service Contract Program On-Going
Dermatology Products Offer
9/30/2011
Buy 6 bottles, get 1 bottle free. This offer is kind for kind.
Eligible Products
• Douxo Chlorhexidine + Climbazole Shampoo, 200mL and
500mL
• Douxo Chlorhexidine PS Micro-emulsion Spray, 200mL
• Douxo Chlorhexidine PS Pads, 30ct
• Douxo Calm Shampoo, 200mL and 500mL
• Douxo Calm Micro-emulsion Spray, 200ml
• Douxo Calm Gel, 60mL
• Douxo Seborrhea Shampoo, 200mL and 500mL
• Douxo Seborrhea Micro-emulsion Spray, 200mL
• Douxo Seborrhea Spot-on, 25 pipettes
• Douxo Micellar Solution, 125mL and 250mL
S T RAT F ORD P H A R M A C E UT I CA L S
Custom Label Program
On-Going
Custom labeling advertises your clinic and ensures your
customers will return for your product! Contact your
representative to get started.
8/31/2011
Buy 4 cases of eligible products, get 1 case of your choice
from the following products:
• DVM Feline Joint Gel, 5oz
• Free Form Snips M/L, 60 count
• Synovi G3 Soft Chews, 120 count
Limit of 3 cases per clinic. Contact your representative for
more details.
Delayed Billing Offer
12/31/2011
Purchases of $500 or more of Teva products shipped on a
single order may qualify for delayed billing of Net 90 Days.
Praziquantel Injection
8/31/2011
• Buy 1 Praziquantel Injection 50mL, get 9 bottles of
GentaSoothe Topical Spray 120mL free.
• Buy 2 Praziquantel Injection 10mL, get 6 bottles of
GentaSoothe Topical Spray 60mL free.
T HORN E LL C O R P.
Skunk-Off
Buy 3, get 1 free. This offer is kind for kind.
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Dropship Program
On-Going
Orders of $3,500 or more receive free freight.
Ketaved
8/31/2011
Buy 23 vials of Ketaved (100mg/mL, 10mL), get 2 vials free.
The Phycox Phive Hundred Classic
12/31/2011
Win an incredible classic car! You could win a 2004 Corvette
Convertible Indy 500 Festival Pace Car. It is one of only 38
built. For every $1,000 of Phycox and/or Flex 2500 purchased
during the program, get one entry into the drawing. The prize
winner will be announced on or before February 29, 2012.
Veda K-1 Capsules
On-Going
Buy 24, get 12 free.
V ET CL AS S ICS
T E VA AN IM A L H E A LT H I N C .
Case Offer
With the commitment to buy a minimum of 5 boxes of
Vedco film during the year, get a 3-year service contract
on your new AGFA processor from Vedco. Contact your
representative for additional details.
9/30/2011
Select Products Special
8/31/2011
Buy 5 eligible products, get 1 free. This offer is kind for kind.
Eligible Products
• ArthriEase Gold Tablets (40ct, 90ct and 120ct)
• ArthriEase Gold Powder (5oz and 1lb)
• ArthriEase Gold Horse Powder (60 Day and 120 Day)
• Berrier Hip & Joint Cat Soft Chews (113ct)
• Berrier Hip & Joint Dog Soft Chews (60ct)
• Cranberry Comfort Powder (100gm and 1lb)
• Cranberry Comfort Soft Chews (65ct)
• Liver Support Powder (5oz)
• Liver Support Tablets (60ct)
• Stop Stool Eating Plus Tablets (150ct)
• Tear Stain Supplement (100gm)
• Tear Stain Soft Chews (65ct)
• Stress Away Chewable Tablets (30ct and 60ct)
• Stress Away Soft Chews (65ct)
• Yuck No Chew Spray (8oz)
V E T E RIC Y N
Vetericyn VF Packs
V ET OQU INOL
8/31/2011
For a limited time, you will get a 10% discount on the
purchase of a Vetericyn VF Pack. Packs contain 3 bottles
each of the following products:
• VF Wound & Infection, 8oz and 4oz
• VF Hydrogel, 8oz and 4oz
• VF Ear Rinse, 4oz
• VF Ophthalmic Wash, 2oz
Pro-Pectalin
Rewards Program Special
On-Going
Buy 20, get 5 free.
On-Going
Buy 5 Catgut Suture Cassettes, get 1 VetOne Stainless Steel
Suture Cassette Rack free.
V E T OQU IN OL
New Product Placement Special
On-Going
Until further notice, any veterinary practice that orders
seven new line items (not purchased in the past 12 months)
with a minimum order value of $600, will get matching
free goods or choice of different product of same or lesser
value free. There is a maximum of one dozen free product
per each item purchased and Vetprofen does not qualify for
this program. This offer cannot be combined with any other
promotional offers.
Zentonil® Plus
8/31/2011
Earn 1-1/2 Vetoquinol Rewards points on all purchases of
Epakitin and Surolan.
Vetoquinol Rewards Program
Suture Cassettes
8/31/2011
Buy 12 syringes (15cc or 30cc; mix and match), get 1 bottle
of Pro-Pectalin Tablets free.
VE T ON E
Equine Culture Swab
WYVmotions
12/31/2011
Register for Vétoquinol Rewards in 2011 and work your way
towards earning a rebate on your Vétoquinol purchases.
• Qualify for a 10% rebate on growth over 2010 purchases
of Vétoquinol products.
• You will be notified when you reach your growth
goal and you can review your earnings online at
VetoquinolRewards.com.
• Your rebate can be redeemed for Gift Cards or a Check at
VetoquinolRewards.com.
• Minimum payout = $10; $100 growth in purchases
Zentonil Plus
8/31/2011
Buy 3 bottles of Zentonil Plus (100mg or 200mg), get 1
bottle free. Free product of equal or lesser value.
(S-adenosylmethionine)
Microencapsulated SAMe in a divisible tablet
to promote healthy liver function
Buy 3 bottles of
Zentonil Plus
100mg or 200mg
Get 1 bottle FREE!*
Offer valid through August 31, 2011!
* Mix & match. Excludes 400mg. Free bottle of equal or lesser value .
Bonus
points for
Vetoquinol
Rewards.com
members!
Sold to Licensed Veterinarians Only. Vétoquinol USA, Inc. reserves the
right to change, cancel or refuse this program at any time.
V E T RI- SC IE NC E L A B O R AT O R I ES
Equine Products Offer
VPL
9/30/2011
Buy 5 (mix and match), get 1 free. Free goods must be less
than or equal to the least expensive item on order.
Small Animal Products Offer
9/30/2011
Buy 12 (mix and match), get 3 free on all Bite-Sized Chew
products. Free goods must be less than or equal to the least
expensive item purchased.
V IRBAC
A Dermatology Smash Hit!
8/31/2011
Buy any featured shampoo, leave-on lotion, spray or gel (mix
and match, any size), get dinner and/or movie gift cards.
• Buy $499 or more of qualified products, get an AMC
Movie Card ($20 value).
• Buy $799 or more of qualified products, get an OSI
Restaurant Group Card ($40 value).
• Buy $1,099 or more of qualified products, get both a
dinner and movie gift card ($60 value).
Dog Days of Summer Promotion
8/31/2011
Buy one case of Rebound Liquid Diet or Rebound Oral
Electrolyte Solution (OES), or Omegaderm EZ-Dose
Packets on a single invoice, get 6 Scoop-It Bowls free.
2011 BD Account Loyalty Program
On-Going
Enrolled accounts will qualify for a buy 6, get 2 free offer on
the following product categories:
• Injection. Needles, syringes, and needle/syringe
combinations. Like product only, box quantities required.
• Infusion. All catheters with the exception of Angiocath for
Special Placement. Mix and match box quantities of equal
value.
• Sharps Collection. Like product only.
Minimum purchase commitment required.
Contact your representative for additional program details.
Large Volume Surgical Products Program
On-Going
Enroll in the program with an annual purchase
commitment to earn free Suture, Tissumend II Tissue
Adhesive and PolyDrape Surgical Drape products. Contact
your representative for details.
Suture Products
9/30/2011
Buy 6 boxes, get your choice of 1 box free or one Metal
Suture Rack free. This offer is mix and match; free goods
must be of equal or lesser value than the least expensive
purchased product. Contact your representative for
Duralactin Canine, Feline and Equine Products
9/30/2011
Get a 10% discount!
Free Gallon Offer
On-Going
Buy any 4 gallons of eligible product (mix and match), get 1
gallon of your choice* free:
• Ketochlor Shampoo
• Allergroom Shampoo
• Epi-Soothe Shampoo
• Ecto-Soothe 3X Shampoo
• Pyrethrin Dip*
*Pyrethrin Dip can be chosen as a free gallon only if at least
one gallon purchased is Pyrethrin Dip.
Other restrictions apply.
Vet-Kem, Mycodex, Adams, Adams Plus,
Endure and VIP Products
9/30/2011
Buy 10, get 2 free or buy 3 gallons, get 1 gallon free. This
offer is kind for kind.
BD Blades
9/30/2011
Buy 2 boxes, get 1 box free. This offer is kind for kind.
WAHL
Pro LT and MiniARCO Trimmer
9/30/2011
Get a 10% discount!
Take It To The Max!
8/31/2011
Buy 5 displays* of either Iverhart Max Chewables Tablets
or Iverhart Plus Flavored Chewables on a single invoice, get
1 free display. Free displays must be of equal or lesser value
than the displays purchased.
When you increase the amount of cumulative product
purchased (units) from September through December
(2011 vs 2010), get a rebate of up to 10%.
*Each display contains 10 individual packs.
Storm II Clipper
9/30/2011
Buy a Storm II Clipper, get a Pro LT Trimmer free.
Ultimate Competition Blades
9/30/2011
Get a 15% discount!
On-Going
Wahl products. Collect Reward Codes and redeem from over
2,000 name brand business building and personal items.
Y- T EX
Identification Tag Quarterly Rebate Program
9/30/2011
Buy identification tag and accessory products during
the program periods to earn a rebate on every $1,000
purchased.
Qualifying Products
• All-American
• Lone Star EZ
• E-Z AP identification tags
• Tag accessories
4LZZLUNLYc(\N\Z[
TAKE IT TO THE MAX!
Take advantage of a great offer on IVERHART MAX®
(ivermectin/pyrantel pamoate/praziquantel) Chewable Tablets and
IVERHART PLUS® (ivermectin/pyrantel pamoate) Flavored Chewables.
STEP 1
Qualify: Purchase 5 displays* of either product in the month of August on
1 invoice and get 1 free display AND qualify to take advantage of Step 2.
STEP 2
Max out: Get a rebate when you increase the amount of cumulative
product purchased from September through December (2011 vs 2010).†
IVERHART MAX
Chewable Tablets
Unit Purchase
Increase
20%
3% rebate on total order
25%
5% rebate
30%
8% rebate
35%
10% rebate
IVERHART PLUS
Flavored Chewables
Get a 3% rebate when
your unit purchase total
increases by
at least 30%
*Each display contains 10 individual packs
†
Percent increase in units purchased, not dollars
DON’T WAIT!
You must place your order between August 1 and
August 31, 2011 to take advantage of this offer.
To order, talk to your preferred distributor
or Virbac Animal Health representative.
For questions, call 1-800-338-3659.
Free product to be shipped by the distributor with qualifying order. Cannot be used with any other Virbac offer.
Terms: Free displays must be of equal or lesser size than the displays purchased. Eligible qualifying orders must
be contained on 1 invoice. Orders for Step 2 will be tallied cumulatively. Rebate checks will be sent out
following validation, approximately 8 –12 weeks after the conclusion of the program.
(ivermectin /pyrantel)
PREVENT • TREAT • CONTROL
(ivermectin /pyrantel pamoate/praziquantel)
© 2011 Virbac AH, Inc. All Rights Reserved. IVERHART MAX and IVERHART PLUS are registered trademarks
of Virbac Corporation in the US, and IVERHART MAX is a trademark of Virbac Corporation in Canada. 8/11
3041 W. Pasadena Dr.
Boise, Idaho 83705
MWI is not responsible for
pricing, typographical, or
graphical errors. We make
every effort to assure accuracy,
although we cannot be
responsible for changes in
manufacturer programs or
product availability.