"9 Tips for Your Next Print Campaign"

Transcription

9
Tips to
Master
Your Next
Campaign*
*And Why it Matters
©2015, Advertising Specialty Institute®. All Rights Reserved.
Welcome!
Presented by
Rick Angeloni, Design Principal
11 years with ASI.
25+ years experience in
advertising,marketing and design.
Questions? Comments?
Use the Chat Feature to send us
your questions or comments and
we will help you out!
Don’t worry – if you miss part of this webinar,
we’ve got your back. We’ll send you this
presentation with any additional questions that
don’t get answered. Look for it in your inbox.
Congratulations!
You’ve joined ASI and whether you’ve been with us for a
while, or you’re just starting, you’re getting ready for your
next campaign!
How can you make it worth the while?
And how will you generate leads?
Well, this is what this webinar is all about.
In this short webinar, you’ll be well on your way to learning:
n How to keep your branding consistent
n The difference between graphics & photography
n How to provide something in return
n And MUCH more
1
Have a Message in Mind
n
n
n
Know your audience.
Define your goals.
Create a unique selling
proposition (USP).
1
GREAT GIVE-AWAY
AT A GREAT PRICE.
Creativity Outside.
Quality Inside.
Unique promotional pens.
Ritter Pen attracts attention with the Soft Flag.
• Choose from 14 mix & match colors
• Customize with multiple imprint colors and locations
• Imprint options on both sides of the flag
• Enjoy a soft ergonomic grip
• Large capacity German/Swiss ink refill
THE ROLLABANA
®
LARGE ADVERTISING SPACE FOR:
SPORTING EVENTS, POLITICAL RALLIES, MAPS, NEW PRODUCT BROCHURES
SOFT FLAG #09115
FREE
SAMPLES
Come to Booth 738
at ASI Show®
Orlando
“My client needed a promotional product
for their retail stores & golf tournaments.
This pen not only looked like a putting
flag but had lots of room for advertising.
It was perfect”
~Rabun Ventures, Inc.
Make a lasting impression with your promotion.
Contact Ritter Pen today for FREE samples and catalogs:
888-774-8837
or [email protected]
www.ritterpen.com
Made in Germany
FOR PRODUCTS THAT EXCITE
CALL 866-913-4463 or [email protected]
20-1002662670-003 Bambams.indd 1
asi/38228
www.bambams.com
2/8/12 1:48 PM
320-826897 Ritter ad.indd 1
12/3/12 11:53 AM
1
Takeaway:
Don’t assume that readers will know
what you want them to do. Be clear
with your message, starting with
defining what your goals are for the
ad or campaign.
2
Consistent Branding
n Make sure your company voice
is consistent with all messages across different mediums.
n Use an updated logo.
n 45% of a brand’s image can be
attributed to what it says and how
it says it.* *Source: Landor Associates
2
Consistent Branding
In Stock, In Ohio.
Since 1993, CDI has sold over
200,000,000 drinkware products
from our warehouse located in
Toledo, Ohio or direct to the
customer from our factories in
China. We also have the ability
to develop custom products in
all mediums.
NEW!
MARATHON
Available in
these colors!
GOOD FOR
HOT OR COLD
BEVERAGES
SPILL
RESISTANT >>>
<<<16 oz.
CAPACITY
3 Million Blanks in Stock...That’s CDI
24-hour turnaround | 77 unique items
20 years in business | 3,000,000 blanks in stock
Over 200 million products sold
Choose CDI and get quality products fast.
Call 215-829-4433
www.cdimugs.com
In addition to our offices in the US, we maintain offices in
Hong Kong, Ningbo, Shanghai and Qingdao. sgr/2499
310-827594 CDI ad-NovDec14.indd 1
10/7/14 11:43 AM
2
Consistent Branding
Takeaway:
You want readers to be connected
with your ads. Use similar colors,
images, and messages to familiarize
the reader and keep them connected
between the different channels.
3
Select the Right Color Scheme
n
Use your brand colors consistently.
n
Use a limited color palette that compliements your brand colors.
n
Color increases brand recognition
by up to 80%.*
*Source: Colorcom, University at Loyola, Maryland Study
3
LAGUNA
WE LOGISTICS
LOGISTICS
LOGISTICS
WE
Logistics is
where
they
need
to be,
exactly
Logistics
is all
allabout
aboutgetting
gettingthings
things
where
they
need
to be,
exactly
Logistics
all abouttogetting
things on
where
they need
to be,proven
exactly
whenisthey
ourour
logistics
experience,
when
they need
need tobe
bethere.
there.Rely
Rely on
logistics
experience,
proven
engineering,
Rely
on UPS experience,
Freight®. ® proven
whenengineering,
they needand
to advanced
be
there.technology.
Rely
on our
logistics
and
advanced
technology.
Rely
on UPS
Freight .
®
engineering, and advanced technology. Rely on UPS Freight .
Receive customized discounts on LTL freight through the ASI Savings Program,
Receive customized discounts on LTL freight through the ASI Savings Program,
with participatingdiscounts
members saving
an average
of $570
per Savings
shipment*!
Receive
LTL freight
through
ASI
Program,
withcustomized
participating membersonsaving
an average
ofthe
$570
per shipment*!
866.443.9303, ext 4080 • [email protected]
with 866.443.9303,
participating members
saving
an average of $570 per shipment*!
ext 4080
• [email protected]
To enroll or for more
information,
visit savewithups.com/asi
866.443.9303,
4080information,
• [email protected]
To enroll or ext
for more
visit savewithups.com/asi
To enroll or for more information, visit savewithups.com/asi
NOVEMBER 1-3, 2015 | ST. REGIS MONARCH BEACH RESORT
LEAVE THE OFFICE BEHIND BUT NOT THE BUSINESS.
Call (800) 546-1350, ext. 3181 OR visit www.asicentral.com/psreg
© 2013 Copyright United Parcel Service of America, Inc. UPS, the UPS brandmark and the color brown are trademarks of United Parcel Service of America, Inc. All rights reserved.
* Savings based on participating members’ average 2012 revenue/discount/shipment count. Results may vary.
©2015, Advertising Specialty Institute®. All Rights Reserved. Other brands are the trademarks of their respective owners. 580-830405-0115
890-827566 AFF13 UPS.indd 1
3/5/14 2:37 PM
580-830405 PS2015-ADV.indd 1
12/12/14 10:56 AM
3
Tip: A common mistake is using
too many colors, which can muddy
the messages or convey too many
emotions at once, confusing the
customer. Use pure colors for your
primary call to action, and neutralize
or mute the other colors.
4
Typography Matters
n Use only 1 or 2 type styles in your ad.
n Focus on using different weights to
create a hierarchy of messaging.
n Use the type styles that make
up your logo (if applicable).
4
Typography Matters
Purveyors of
High Quality
Custom Made
Goods
• Customized Executive Gifts
• Highest quality Fast Turnaround
• Wide variety of products Superior
• Customer Service
Leather Card Holder Genuine leather Business Card Holder. CG-994-BR
Butterfly Cufflinks
Custom die cut
cufflinks with enamel.
CG-999-CL
Divot Tool
Antique plated divot
tool and ball marker
CG-997-DT
Round Silver Cufflinks
Sterling Silver
Engravable Cufflinks
CG-003-CL
Call (214) 705-3770
or email [email protected] • www.customgent.com • asi/47914
320-828544 Custom Gent-ad.indd 1
8/6/13 10:43 AM
4
Typography Matters
Takeaway:
The purpose of any text on your ad
is to help customers accomplish their
goals–are they there to shop? Learn?
Be entertained? Keep this question in
mind when choosing typography,
and try to match your brand as well.
5
Photos and Graphics
n
Include people in your ad to make
a personal connection.
n Show people using your product to
let readers know how to use it and
why they should want it.
n Use graphics to compliment photos
and highlight specials.
n White space increases the perception
of information by 20%.*
*Source: Human Factors
5
Photos and Graphics
DAMN, THAT’S A COLD ONE!
.51 (c)
$
TY
MIN Q
200
Part of Every
Great Meeting
Drive revenue with Alexa Springs
10% OFF!
Order by 9/30/14
Get it when you need it!
STAY COOL WITH IMPRESSME’S
ECONOMY KOOZIES.
6 distribution centers
across the U.S.
• Imprint 2 sides for the price of 1!
• Fits 12 ounce cans
• Made of low density 1/8” thick foam
• Choose from 15 standard ink colors and 19 cooler colors
Save big!
NO setup fees,
art production fees,
plate charges or
re-order fees.
IMPRESSME
Make every drink a cold one. Contact ImpressMe now!
Upsell existing customers
AND attract new customers.
Great places to target include:
• Car Dealerships
• Hotels & Resorts
• Restaurants & Bars
• Sports Teams
• Universities
• Fundraisers
• Amusement Parks & Fairs
• Medical Offices & Hospitals
• Banks
• Golf Courses & Health Clubs
• Realtors & Mortgage Companies
Learn more about profiting from every meeting.
Call
us at (713) 937-1028
or email us at [email protected].
Call 866-291-3446 right now.
asi/34037 | Sage 67725 | PPAI 272970
asi/63681
323-827601 Impress Me ad.indd 1
The best thing about Alexa Springs personalized
water bottles: everyone is a potential customer.
4/1/13 1:55 PM
320-829696 Alexa Springs-ad.indd 1
See our product line at www.alexasprings.com.
7/8/14 1:23 PM
5
Photos and Graphics
Tip:
Elements that are placed close
together in your ad will be associated
with one another in the readers’ minds.
Don’t place elements together in your
design if they don’t go together.
6
Use Print-Friendly
Images and Media
n
Consider the type of media
and its dimensions.
n
Use only hi-resolution photos:
n
Use only vector-based graphics:
300-dots per inch (dpi).
AI or EPS.
6
Use Print-Friendly
Images and Media
FREE
SPEC
Made in Arkansas,
Made for You.
USA Made
email Zack at
[email protected]
Affordable Quality.
Products that turn heads. Prices that don’t.
Choose Drum-Line for USA-manufactured,
completely customized paper products.
Our Arkansas facility does it all –
printing, cutting, binding,
decorating and more.
Customized for
Your Clients
No cookie-cutter products.
Every item is designed for your
specific customer’s needs.
Fast Fulfillment
Enjoy better quality control,
inventory management and
2-3 day transit time.
Be Part of
Our Family
Expect personalized attention
from a supplier you can trust.
We have been family-owned
and operated since 1928.
SP5 8.5 x 11 in.
American Owned,
American Made,
American Jobs.
RES2 5 x 5 in.
MW10 Hanging Calendar
Custom Logo
on Every Sheet
NO CHARGE!
i•mark has 30 years of experience providing the best products and services.
New!
EN104 8.5 x 10.5 in.
IDJ 7 x 10 in.
LPL8 8.25 x 11.75 in.
FREE 2015 sample kits available.
Email [email protected] to get one to show clients.
COUNSELOR
2014
DISTRIBUTOR
CHOICE AWARDS
2015
FINALIST
USA MADE
ICN 3 x 5 in.
New!
IRN 4 x 8.25 in.
Executive Gifts: Wood, leather and metal writing instruments • Awards • Frames & clocks • Golf products • Coasters & paper weights • Business Card Holders • Smartphone Accessories
Services: Lifetime ink refills • Double lifetime warranty • Free personalization • One setup per PO
New!
IS34 7 x 7 in.
DJ2-PS 7 x 10 in.
Choose i•mark for products that have all the quality without all the cost.
Email Zack at [email protected] and mention Advantages® to get a sample imprinted with your customer’s logo. asi/35579
[email protected]
(800) 284-2456
320-827338 iMark ad.indd 1
320-830962 Drumline-Jan15-ADV.indd 1
11/25/14 1:22 PM
2/27/13 2:39 PM
6
Use Print-Friendly
Images and Media
Tip:
Keep in mind the specific channel
you’re utilizing for your campaign,
whether it’s print, digital, social media,
etc. Use sharp images that fit that
specific type of media and optimize
the space you have.
7
Relate to Your Audience
n
65% of audiences are visual learners.*
n
Target your demographic.
n
Make your ad relevant to
potential users.
n
Be connected to the outside world – the best work comesout of the culture.
*Source: Mind Tools
7
FRESH NEW LOOK. SAME GREAT STORY.
Were tories tart ™
Afer 30 years, we’ve updated our look. What will never change
is our commitment to helping your business grow and to
quality apparel that we are proud to share.
FA M ILY O F B R AN D S
asi/65948
Circle 91 on Free Info Card or visit www.advantagesinfo.com
asi/59528
7
Takeaway:
You wouldn’t use an image focused
on shoes if you were selling hats, or
advertise men’s clothing in a women’s
magazine, right? Make sure to know
who you’re targeting in your ad and
use relevant images and messages
that relate to your audience.
8
Incorporate a Call to Action
n
Make a strong call to action
and incorporate your ad theme
into the sign-off.
n
Make your phone number and
email contacts large or bold –
or both.
8
THE WOW FACTOR
Finally...promotional
products that look good
and that will WOW
your customer.
Foxyware’s rhinestone
apparel and accessories
are just what your
clients want!
Supporting
Golf Events
Since 1976.
Deluxe Wristlets
HIT THE
SWEET
SPOT
AT YOUR NEXT GOLF EVENT
with THE TEE LINE by Jomar!
iPhone Laynards
As low as
As low as
$1.76
$4.80
each!
per tube!
As low as
$1.16
each!
As low as
$0.09
each!
As low as
$1.28
each!
Rhinestone Pens
Custom
Charms
Available
Useful. Fashionable. Affordable.
T-5TF
A Golf Outing Hit!
PWP-234
Perfectly Pocket-Sized!
• Golf outing packet includes: 4 2¾” extra
long “Tiger” tees, 2 golf markers and 1
divot fixer caddy
•Up to 4-color imprint on front and back
of packet cover.
• Tubes include: 1 “Top
Flite” ball, 8 2¾” tees
and 1 marker
• 1-color imprint on tees
and markers
• Up to 4-color imprint
on golf balls
• Matchbook packet includes:
4 2¾” tees and 1 marker
• 1-color imprint on tees
and markers
• Up to 4-color imprint on front
and back of packet cover
PS-15
Best Value
Golf Tees!
• 2 ¾” extra long,
pro standard
• Up to 3 lines of
copy or logo
EV-5DFC
“All” in One!
• 5 2 ¾” “Tiger” tees, 2 markers,
1 divot fixer in heat-sealed poly bag
• Available in 11 tee colors, 20
marker and fixer colors and 15
imprint colors
To make your next golf event a success
Call Jomar Industries today at 877-TEE-LINE
Make your sales sparkle.
Contact Tami at [email protected]
or call 877-241- 6134
Email: [email protected] | Web: www.teeline.com
www.asisupplier.com/87605
420-826268 Foxyware ad.indd 1
GP-34
Tournament Must-Have!
8/9/12 1:18 PM
420-825090 Jomar.indd 1
3/7/12 12:10 PM
8
Tip:
Your call to action should arouse interest
in your product or a service beyond
a generic “order now” or “purchase
today”. Make your call to action stand
out with more actionable messages,
like “Make your sales sparkle” or
“Make your next golf event a success”.
9
Provide Something in Return
n
Include a special offer, or two,
to entice readers to take action.
n
Free sample, EQP, No setup fee,
No art fee, etc.
9
FREE
SPEC
email Zack at
[email protected]
Affordable Quality.
Products that turn heads. Prices that don’t.
asi/42057 • SAGE 68095
K1428
Carbon fiber key chain with metal plate.
Comes in red, green and blue.
GFTS-DS
3 piece gift set.
CARHARTT BUCKS:
Receive $20 off
Carhartt Bucks Coupon
with an order of $150+.
Place your order by August 1.
You may apply the $20 coupon to any
future order placed by September 1.
Now, you can partner with Broberry and provide
your clients with high-quality, durable jackets,
overalls, jeans, hats and more from Carhartt.
i•mark has 30 years of experience providing the best products and services.
Executive Gifts: Wood, leather and metal writing instruments • Awards • Frames & clocks • Golf products • Coasters & paper weights • Business Card Holders • Smartphone Accessories
Services: Lifetime ink refills • Double lifetime warranty • Free personalization • One setup per PO
All products shown include two sided engraving at no additional charge.
Great for: Uniforms, Safety, Gifts
Choose Broberry:
• Excellent customer service
• Up-to-date inventory review
• Competitive industry pricing
Choose i•mark for products that have all the quality without all the cost.
Email Zack at [email protected] for more information. asi/35579
320-827338 iMark-ADV-full-Sep14.indd 1
USA-MADE CARHARTT
PREMIUM APPAREL
FOR PEOPLE
WHO WORK HARD
Let Broberry be your supplier
for Carhartt apparel.
Call (330) 995-0736
or email [email protected]
8/5/14 2:58 PM
320-829815 Broberry-ad.indd 1
5/21/14 2:10 PM
9
Takeaway:
As a reader, you question, “What’s in it
for me?” Don’t just sell the “what”, but
the “why”. Why do readers need your
product or service? Show them the
benefits and what’s in it for them.
Design Tips Checklist








Consistent messaging & branding.
Selecting color schemes.
Use good, clear, strong typography.
Incorporate relevant photos and graphics.
Use print-friendly images.
Relate to your audience.
Incorporate a call to action.
Provide a special offer.
Multichannel Marketing
n
The ability to promote your business
to prospects and customers using
a variety of print and digital media.
n
Direct mail, email, mobile, web, video,
catalogs, magazines, social media.
n
Higher response rates are generated
when combining media.
Multichannel Marketing
n1.
Identify goals & budget.
n2.
Understand your audience.
n3.
Develop your campaign’s
frequency and create it.
n
4. Measure response and
change it up.
In Conclusion
n
K.I.S.S. – “Keep it simple, stupid.”
n
Practice patience.
nExperiment.
n
Nothing kills a bad product
faster than good advertising.
Master Your Next Campaign
Take these tips and use them
for your next campaign!
Need help?
Call your sales rep today and
we’ll activate your next campaign.
Email [email protected]
to schedule a personal consultation.
Master Your Next Campaign
Thank You!
Join us again.
Look for our next FREE webinar
exclusively for our suppliers.

"9 Tips for Your Next Print Campaign"

Transcription

Similar documents

Brockton Enterprise Contract Newspaper Guild

Online Advertisement

our 2015 Guide to Advertising on ThePrizeFinder.com

Power, Steering Proxes R888 sticks to the track whilst you stick to

McCann Truth Central - Truth about Advertising

Diapositiva 1

Welcome to the world of advertising! M 1

Ad Art BROCHURE 2 - Winnipeg School Division

privacy - ASI Federal Credit Union

AWN Black Book Advertising List Ebook