HOW TO BUILD PROFIT IN YOUR TOFF® SPRAYED
Transcription
HOW TO BUILD PROFIT IN YOUR TOFF® SPRAYED
HOW TO BUILD PROFIT IN YOUR TOFF® SPRAYED-ON BEDLINER BUSINESS Congratulations! You have taken the biggest step toward greater profits by acquiring the TOFF ® Sprayed-on Bedliner equipment. We hope you consider this a “business within your business” and look forward to marketing it to new, as well as existing customers. You’ve Got What Customers Want! Bedliners are the number one truck accessory purchased, but do your customers know you offer it? Increasing the exposure on your website, the show floor, F&I, and service lanes will help you build your business. Each has its advantages. Current industry data shows that 90% of truck buyers want a bedliner and buying it at the dealership adds the benefit of financing. By following the TOFF TRACKS ® methodology, you will maximize the profits from your investment by generating a revenue stream which adds profit straight to your bottom line. We’ve made TOFF® Sprayed-On Bedliners easy to sell by offering eye-catching POP materials to attract customers that can be customized with your logos and contact infomation. How to Increase Prospects Interest Grab the attention of customers, as they drive past your dealership, by displaying the eye-catching Outdoor Banner1, and Windflags2. Many of your customers will look at multiple trucks on the lot, highlight the trucks with TOFF Sprayed-On Bedliners by placing Window Flags8 on the driver side. Placing Mirror Tags15 on the rear view mirrors will intitate the conversation about bed protection since it must be removed to take a test drive. Once inside, your prospects will have questions. These marketing items are designed to help you with the answers and gain their confidence. A counter display with brochures tells the TOFF story. Graphic Posters6 show the damage in an unprotected truck bed and motivate prospects by showing the benefits of sprayed-on bedliners. Pictures and samples close the deal. Go as far as spraying a truck bed and display at your shop, or use the Sample Cards10 for prospects to view the product and gain perspective on the benefits and features. Seeing is believing. We Make Local Marketing Easy Add TOFF as you are particpating in local events such as sponsorships of high school sports, church events, flea markets, trade ® days and business expos. Project a professional image when you exhibit with our Table Drape11 and counter top display. Advertisement Templates7 for Full page, 1/2 page, 1/4 page and Business Card size ads make it easy to add your contact information for placement in publications. TOFF TRACKS Web Website To add TOFF® information to your own advertisement — download logos, photos and bullet points from our website, www.TOFFTRACKS.com. In addition to those items, you can find promotional and training documents ® and videos that can help guide and train new employees. If you do not have access. Contact us at: 1-888-IAMTOFF or email [email protected] and request an online username and password PHONE 214.716.1990 WEBSITE WWW.TOFFLINERS.COM POINT-OF-SALE 2 Wind Flags Size: 15ft. tall For use outdoors with ground stake or under-tire base. Outdoor Banner 1 Size: 8ft. wide x 4ft. tall Durable enough to withstand most weather conditions. WWW.TOFF LINERS.CO M 4 WWW.TOFF LINERS.CO M Brochure Folded Size: 3.625in. wide x 8.5in. tall Selling points and Toff performance attributes help the customer make a purchase. 5 Large/Small Brochure Holders Large Size: 8.5in. wide x 11in. tall Small Size: 4.5in. wide x 8.5in. tall Keeps brochures at your customer’s fingertips. Graphic Posters Size: 22in. wide x 28in. tall For indoor use. Selling points and “before and after” photos help motivate your customer. PHONE 214.716.1990 6 WEBSITE WWW.TOFFLINERS.COM POINT-OF-SALE Truck Flag 8 Size: 15.5in wide x 11.5in tall Truck flag attaches to vehicle door to help advertise Toff. 7 Advertisement Templates Size: Full, half, quarter page and business card size High quality ads are customizable with your contact information and are ready for insertion. 10 Sample Card Size: 5.5in. wide x 3.75in. tall Informational card with sample of Toff attached on inside. 11 PHONE 214.716.1990 Table Drape Size: 72in wide x 58in tall For use on a 6-foot table. Use at expos and trade shows for a professional look. WEBSITE WWW.TOFFLINERS.COM POINT-OF-SALE 11 12 T shirt Promotional branded t-shirt Stickers Branded stickers to promote TOFF toffliners.com 888-426-8633 [Your Logo] 123-456-7890 13 Bed plates Branded bed plates to promote TOFF and your brand 14 Hat branded promotional hat, one size fits most. 15 Mirror Tags Size: 4in. wide x 11.5in. tall This ad hangs from a vehicles rear view mirror to help promote Toff to vehicle purchasers. 16 Promotional Video DVD with short promotional video. © Artlux 2013 PHONE 214.716.1990 WEBSITE WWW.TOFFLINERS.COM