Corporate Social Responsibility (CSR)

Corporate Social Responsibility (CSR)
CSR Background in FRIM
Corporate Social Responsibility (CSR) is a concept in which the management of an organisation
undertakes an obligation to integrate decisions and actions that will contribute towards the
community and benefit the organisation.
In other words, CSR reflects an organisation’s commitment towards improving the society’s
wellbeing and it also serves to enhance the organisation’s image.
CSR activities are undertaken by FRIM to promote its products and image. FRIM also provides
facilities and services for corporate bodies to conduct their CSR activities in its campus.
FRIM started being active in conducting CSR activities since 2000. Several programmes have
been developed involving various levels and groups of society. By conducting such
programmes, FRIM is able to introduce itself as a responsible government agency, paving the
way for environmental movement and promoting green causes.
FRIM has carried out numerous activities to raise environmental awareness and to disemminate
information to the public. In this respect, FRIM has received support from local and international
corporate bodies including institutions of higher learning in organising such activities.
FRIM CSR activities are categorised as follows:
a)
b)
c)
d)
e)
Tree Planting
Community Service / Gotong-Royong
Sponsorship
Healthy Living
Outreach or Environmental Awareness
Contact Us
For more information, please contact the FRIM Corporate Communication Unit at:
Office No.
Fax No.
Sms No.
E-mail
: 03-6279 7591 / 7577 / 7529
: 03-6277 0583
: 019-205 1356
: [email protected]
Letter(s) of application should be forwarded to the following officer:
Norhayati Nordin
Head of Corporate Communication Unit
Forest Research Institute Malaysia (FRIM)
52109 Kepong
Selangor Darul Ehsan
Email: [email protected]
*Letters of request for any activity should be sent to FRIM at least one month from the intended
date of the CSR activity.
a) Tree Planting Activity
From 2010 to 2013, 4,564 trees were planted through the FRIM CSR efforts involving 65
corporate bodies.
FRIM Corporate Communication Unit (CCU) has been working with the Malaysian Convention &
Exhibition Bureau (MyCEB) in its tree-planting initiative, Business Tourism Green Programme,
launched in 2010 in support of the government’s commitment to offset carbon emissions by 40
percent by year 2020.
Apart from plantation or natural forest tree planting as a CSR activity, an organisation may also
opt for memorial tree planting to mark specific events such as birthdays or special occasions;
and commemorative tree planting by VIPs / special guests for which the planting location will be
in a prime area of FRIM. The Institute has been declared a Natural Heritage Site in 2009 and
National Heritage in 2012, and therefore, it would be a great honour to be able to plant trees in
FRIM which will be preserved for centuries.
If a company does not have the time or manpower for the tree planting, it may make a pledge
and let FRIM undertake the tree planting on its behalf.
Guide to Tree Planting activity:
Planting site: Areas as advised by FRIM officers in charge.
The preparation includes the following:
i)
Species selection
ii) Preparing the planting site
iii) Site planning
iv) Selecting tree saplings
Planting theme: Species collected from FRIM forest for trial planting and conservation
purposes or ornamental and shade tree species. The selection of species is subject to
availability of stock in the nursery.
Planting materials: Saplings of height between 1 and 2 m. The minimum number of trees for
corporate tree planting activity is 30.
Planting activity: Site preparation and planting tools will be provided by FRIM. Participants are
encouraged to be actively involved. Participants may also delegate the tree planting task to
FRIM staff if the site is found to be inaccessible (too steep, too muddy or too remote).
Photographic evidence will be provided upon completion of the tree planting exercise.
Marker: A plaque/marker will be erected to mark the planting activity/occasion if the number of
trees exceeds 30. The plaque will specify of the following details:
Species scientific name
(Species local name)
Planted by
(Organization)
date
Plaque size 1” x 1.5”
Colour of plaque is black / 1 metre high
Participants:
The number of people taking part in tree planting is set at a ratio of 1:3, meaning a maximum
number of three (3) people for planting of one (1) tree. This is to ensure the site will not be too
congested and the soil compacted.
Plant Database: Planted trees will be mapped and the information will be kept in our database.
Records of all trees planted have been kept since 1926 and these trees belong to FRIM.
FRIM’s responsibility: To maintain the trees planted as part of the routine ground and
landscape work such as weeding, fertilising or any other requirements and common practices.
Saplings will be planted closely. Those which fail to survive due to natural causes will not be
replaced. However, if replaced, it may not necessarily be of the same species.
Arrangement: Please write in officially to FRIM with attention to the Corporate Communication
Unit. Do give an advanced notice to enable FRIM to make the necessary preparation. It is the
prerogative of FRIM to accept or reject the application.
Equipment: Basic equipment necessary for tree planting will be provided (such as hoe, spade
etc.)
Certificate: All corporate sponsors participating in our tree planting programme will be
acknowledged as Corporate FRIENDS OF FRIM. A certificate on this will be issued.
Cost per tree:
Activities
Cost (RM)
‘Forester for a Day’ (Enrichment planting)
RM 100.00
Plantation Planting
RM 100.00
Commemorative Planting
RM 500.00 – RM 5,000.00
(Kepong Botanical Garden/Theme Park)
MyCEB Chief Executive Officer, Zulkefli Sharif, planting a chengal tree.
b) Community Service / Gotong-Royong
Apart from tree planting, FRIM also provides an avenue for welfare / gotong-royong activities for
those who are interested in joining CSR program in FRIM.
Among organisations which had conducted joint CSR activities with FRIM were the Sin Chew
Cadet Journalists; the Multimedia College (MMC) and Kuala Lumpur Society of Parents and
Guardians of Deaf Children (PESIBA); Starbucks PJ, Maybank (Group Credit Management &
Regional Retail Credit, Region FT), Teacher Training Institute (IPG) dan Kumpulan Kursus
Bahasa Melayu Kejuruteraan UIAM.
Gotong-royong river cleaning in FRIM.
Malaysian Institute Information Technology
(MIIT) students painting a wall mural to beautify
Tabika Kemas Akasia.
UiTM student volunteers for planting trees contributed by
Malaysian Institute of Accountants (MIA).
Hewlett Packard (M) Corporation Sdn Bhd
staff interweaving of seedlings.
c) Sponsorship
FRIM also welcomes sponsorship from corporate bodies as part of CSR activities. This category
of CSR can be in the form of sponsoring the construction or upgrading of facilities or providing
contribution for selected activities.
Among the sponsorships provided by corporate bodies to FRIM was the construction of
information boards at the picnic area and Kepong Botanic Garden respectively. The information
boards were provided by Conocophillips in 2011. PUSPAKOM and Plenitude also implemented
this type of CSR programme by providing rest areas and upgrading nature trails.
Apart from the construction of facilities, FRIM also received sponsorships for tree planting.
Corporate bodies interested to sponsor tree planting activities may channel to FRIM an agreed
sum, based on RM100 per tree, and let FRIM-appointed volunteers carry out the planting.
Information board sponsored by Conocophillips.
A rest hut contributed by PUSPAKOM.
Ho Foong Moi, Malaysian Institute of
Accountants (MIA) Chief Executive
Officer, presenting a cheque for tree
planting to the FRIM Director General
Dato’ Dr Abd Latif Mohmod.
Plenitude Berhad and FRIM staff at the start of
the trail leading to the Canopy Walkway.
d) Healthy Lifestyle
In line with the government’s aim to ensure ‘Clean Nation, Healthy Citizens’, FRIM welcomes
(collaborations with) corporate bodies interested to conduct Healthy Lifestyle activities in FRIM.
Among the activities conducted at the FRIM campus by the various corporate bodies were
Cabaran Sihat (Health Challenge) with Kevin Zahari and Utusan Karya; Green Walkathon with
Carigali Exploration Sector; Pink Hope Charity Run by Lions Club; Eco Fun Walk & Green Cycle
in conjunction with World Environment Day celebration.
Green Walkathon with Carigali Exploration Sector.
Green Cycle organised by FRIM in conjunction with
the FRIM World Environment Day 2010.
Pink Hope Charity Run with Lions Club.
Participants of ‘Frost the Trail’ organised by Frost
and Sullivan at Kepong Botanic Garden, FRIM.
e) Outreach and Environmental Awareness
Such activities are undertaken to help FRIM enhance awareness among the public on the
importance of forests.
Numerous activities have been implemented under this programme such as “No polystyrene
and plastics” Campaign; Photography Competition and Nature Photography Workshop;
Kembara Bersama Media (organised by the Ministry of Natural Resources and Environment and
FRIM), Car Boot Sale, Recycle Counter and Erra Art Club in conjunction with World
Environment Day; FRIM Photography Exhibition in conjunction with the World Earth Day
celebration; and the Malaysian Aborigines & Indigenous Arts Festival 2011 with the National
Department for Arts and Culture and the Ministry of Information Communication and Culture.
Recycling Counter in FRIM.
Launching of “No polystyrene and plastics”
campaign in FRIM.
Colouring competition organised by Erra Art Club.