Diapositive 1 - CFC Services

CREATOR AND HOST OF LOYALTY
PROGRAMS ON BEHALF OF LARGE
COMPANIES AND PROFESSIONAL
ORGANIZATIONS
The acquisition and loyalty winning interface
KEY DATES
→ 2004 : coopsante.fr, benefit program
reserved for health professionals
(ACMF)
Société Générale Group
Franfinance
Funding to individuals
3 million clients
Fonder: Claudie Bonnotte
Société Générale
Crédit du Nord
France Retail Banking
9 million clients
France Retail Banking
3,5 million clients
CFC SERVICES
Loyalty Programs
White label solution since
2004
→ 2010 : Coopsante.fr redemption
Franfinance, and launching of
carreprive.fr Franfinance loyalty
program
→ 2011-2013 : launch of PL Avantages
the club for liberal professionals
(UNAPL) / Club Ofup and Club FA the
two ADL Partners clubs
→ 1st October 2014 : Grandeavenue.fr
the Jazz loyalty program new service
of Société Générale is launched (3,4
million clients)
→ 7th January 2015 : Clubnorplus.com
Crédit du Nord loyalty program launch
(800 000 clients)
OUR MISSIONS
CFC Services mission is twofold
→ To bring the greatest generosity to its members in order to retain customers of major
corporate partners (sponsors partners)
→ To provide visibility and new customers to retail partners in accordance with their
image and ROI
A quality approach
o
o
o
o
o
Sites are reserved → members are exclusively invited by the sponsor partner
No public recruitment policy → respect for retail partners
No commercial pressure - Great generosity → respect for members
Close collaboration CFC / Sponsor partners → access to exceptional diffusion spaces
available for closest retail partners
Great offers → meeting our commitments to our sponsors partners
3
PROGRAMS
IN FIGURE
→ Grande Avenue (Société Générale Jazzés): 60 000 members
→ Carré Privé (Franfinance): 55 000 members
→ Club Norplus (Crédit du Nord): 8000
members
→ CoopSanté (health professionnal) :
43 000 members
→ Club OFUP (teachers/students) / Club FA
ADL Partners Clubs : 60 000 members
→ Other clubs: 74 000 members
→ 300 000 active members at the time,
all over the clubs managed by CFC
Services
Find it on : http://www.cfc-services.fr/references-clients
Clubs fast acquisition ≈ 10% / month
4
ADVERTISER PARTNERS
850 partners eBusiness leaders: multi-specialists , specialists, mBusiness and
web-to-store
Partners prerogatives :
→ Justify a strong reputation and good brand image
→ Fil into our quality approach
→ Bring great generosity to clubs members
CFC invites its retail partners to benefit from the Société Générale
brand image and strong potential
5
CLUBS EXPOSURE
All CFC clubs offer opportunities to
be highlighted in multiple areas
→ Homepage
→ Pages:
→ Today selection
→ Cashback increased
→ Promo Codes
→ Event pages
→ 13 Universes - 130 Categories
→ 850 merchant pages
→ 1 newsletter club / week
6
EXPOSURE AREAS
1
To p B r a n d s
Carrousel, the top brands space is on the homepage logged
and unlogged and also in each universes and catégories.
This space offers the best performance in terms of sales
2
News [home + cat.]
4
255 characters serving advertisers specificities. Inspired by
the e- merchant website or written in consultation with it, the
news are viewable on the HP / or categories and the
merchant dedicated page.
3
Mini banner [home + cat. + page]
1
300x90 pixels. Placed in the right margin of the pages. It allows
retailers to take advantage of an area of ​premium promotion.
The banner consists of a visual logo and the increase of the
cashback.
4
Slider [home + cat.]
770x180 pixels. Placed on top of the pages that space is
reserved for signs that create the event by providing exceptional
repayment increases.
The banner consists of a visual logo the increase cashback
and a CTA.
5
3
5
Daily Selection[home]
Random rotation (1/6) logos of stores in this category that is
placed just above the waterline. Exclusive space to the
home page. Enables HP visibility of a large number of
retailers.
2
7
AND ALSO EXEPTIONAL
EXPOSURE AREAS
Prestigious spaces are also reserved for promoting
brands that position themselves as privileged partners of
CFC Services clubs :
→
On https://www.societegenerale.fr and
https://www.credit-du-nord.fr/ - from homepage to
client account space = 25 millions visits/month !
→
In the 2 000 000 WebMails sent in secure
messaging Societe Generale client bank account
→
Home Private
individual
SG : 22,5 million
visitor/month
Home
particulier
CdN : 2 million
visitor/month
In the 600 000 WebMails sent in secure
messaging Crédit du Nord client bank account
→
In the 200 000 Newsletters sent on personal
customers emails of Crédit du Nord
→
In the 3 400 000 Jazz magazines (paper ) mailed
to Société Générale customers
→
In the 800 000 inserts accompanying Crédit du
Nord customers account statements
→
On display in agencies
WebMail SG:
2 000 000
copies
Mag Jazz : 3,5 million
copies
8