imagineinnovateinspire

April 20-22
Trade Show April 20-21
Conference
Metro Toronto Convention
Centre South Building
IMAGINEINNOVATEINSPIRE
Exhibitor Marketing Guide
Included within:
> Demographic Info
> Booth Pricing
> Sponsor Details
> Bundled Discounts
> Print and Website Advertising
Canada’s Largest Health & Safety
Conference and Trade Show
Ranked 4th largest trade show of any kind in Canada
by Tradeshow Week Magazine!
Early Bird Spe
cial!
Save $200!
Re
serve by Oct
. 31st
Opportunities to meet face-to
customers are often difficult to
Health & Safety Canada 2009 brings together more than 6,000 Canadian, US
and other international professionals for networking, education, knowledge
sharing – and to find the latest products and services in the occupational
health and safety industry.
8,000 + TOTAL
Generate Awareness of
Your Company, Products & Services
Generate Leads & Accelerate
Your Sales Cycle
The biggest benefit is being
exposed to a wide variety of
industries and to be able to
speak with decision makers.
– Joan Savine,
Canadian Red Cross
Reach Decision Makers
The biggest benefit of
exhibiting at Health &
Safety Canada is the quality
and quantity of leads
generated at the show –
excellent exposure.
Health & Safety Canada is a
great opportunity to
re-connect with customers,
introduce new products
and understand the changing
industry needs.
– Blair Beattie, Meshwear
Technologies Inc.
– Leslie Molin,
Cintas Canada Ltd.
2,000+ additional delegates visit our trade show as a result of our co-location
CANECT ‘09, Canada’s largest privately owned environmental trade show, showcases
environmental protection equipment and services for industrial and other businesses.
2
-face with prospective
arrange.
DELEGATES!
Network! Network! Network!
The leads from this show
were some of the best our
company has ever received!
Health & Safety Canada
provides for excellent
product exposure and
awareness. This is a great
environment for networking.
– S usan McKellar,
Ralston CanSafe
– Tony Kern,
Soundivide
Build & Enhance
Customer Relationships
Launch New Products &
Give Hands-on Demonstrations
Health & Safety Canada is
a great way to showcase
new safety products and
training to the people
tasked with health and
safety in their workplace.
– Steve Duncan,
SafeRack
with two other related shows that bring in similar delegates:
MASC ‘09 (Machine Automation Safety Congress) features hands-on demonstrations from
leading suppliers of machine automation safety products.
3
Pharmaceutical 1.8%
Forest Products 0.4%
Railroads 0.7%
Office Services 1.7%
Healthcare 3.7%
Industry Sectors in Attendance
Municipal 3.9%
Mining 0.8%
Manufacturing 22.1%
OtherOther
23.0%
23.0%
Transportation
Transportation
2.3%2.3%
I enjoyed the
Automotive
Automotive
4.5%4.5%
Steel Steel
Industry
Industry
1.1%1.1%
Chemical
Chemical
2.6%2.6%
Education
Education
3.8%3.8%
RetailRetail
1.9%1.9%
Construction
Construction
3.7%3.7%
quality of people
participating at
this event!
Petroleum
Petroleum
0.7%0.7%
Government
Government
11.7%
11.7%
Electrical
Electrical
6.3%6.3%
Food Food
3.3%3.3%
Pharmaceutical
Pharmaceutical
1.8%1.8%
ForestForest
Products
Products
0.4%0.4%
Railroads
Railroads
0.7%0.7%
OfficeOffice
Services
Services
1.7%1.7%
Municipal
Municipal
3.9%3.9%
Mining
Mining
0.8%0.8%
Healthcare
Healthcare
3.7%3.7%
Manufacturing
Manufacturing
22.1%
22.1%
Delegate Demographics
Delegate Job Titles / Responsibility
f Health & Safety Canada delegates
70% orepresented
firms with 100 + employees
re Joint Health & Safety Committee
59.8% amembers
for their firms
35.5% represented firms with 500 or more
42.6% identified as Management / Owner / CEO
employees
Buying Power
f our delegates surveyed indicated that they
71% omake
or influence purchasing decisions
2008 Exhibitor Survey Results
4
– Ray Landry,
Norcat
rated the trade show a 4 or 5 out
86% oof f exhibitors
5 in over-all satisfaction
94% o f exhibitors surveyed intend to return for 2008
Booth Pricing
Pricing for a standard, 10’ x 10’ booth includes: pipe and drape, drayage (cartage of crated material between the
loading docks and the exhibitor’s booth), a post-show mailing list of registered attendees, and a customizable web
page within the Virtual Trade Show (details below).
Early Bird Price (effective until October 31st, 2008)
Single 10’ x 10’ booth
$1,795 + GST
Each additional booth
$1,300 + GST
Standard Pricing (Effective November 1st, 2008 to April 20, 2009)
Single 10’ x 10’ booth
$1,995 + GST
Each additional booth
$1,500 + GST
See Exhibit Space Application & Contract for deposit and payment options. Contracts received after January 31, 2009 must be accompanied by payment in full.
All other exhibition costs, such as carpeting, electricity, furniture, etc. must be ordered separately as outlined in the exhibitor services kit.
Virtual Trade Show
Within the official show website, each exhibitor has their own customizable, searchable
web page (Virtual Booth) that delegates use to preview the products and services they are
looking for – and to create an itinerary of exhibitors they want to visit on-site
Standard Virtual Booth – FREE
Complimentary Features:
> Business Card Information – company name, address, phone, fax, website (not a link)
> Company Profile – description of company’s products or services in 30 words or less
> Unlimited # of searchable Product Categories
Upgrade
Advanced Virtual Booth – $250
Additional Features:
> Company website URL
> Full-colour company logo
> Corporate brochure upload > Up to 4 booth contacts – names and email addresses
> Visitor tracking report showing the number of times your virtual booth is visited
Upgrade
Premium Virtual Booth – $500
Additional Features:
> Up to 2 Press Releases
> “Show Special” coupon upload
> Audio and video webcasts
> Up to 4 “Special Events” – seminars, networking functions, etc.
> Up to 5 “Product Showcases” with full-colour graphics and 100 word descriptions
Delegates who visit the Virtual Trade Show are able to use this tool to create a personalized
“itinerary” of exhibitors they wish to visit during the show. The more detail you provide about
your products and services in your Virtual Booth, the more traffic you will draw to
your booth on-site!
At only $500 for the top tier, the Virtual Trade Show is the most economical pre-show marketing
tool, includes high-impact features and is fully customizable!
5
Additional Marketing Opportunities
Preliminary Guide
Pr el im
in ar y
Co nf er
ui de
en ce G
Serving as our primary promotional tool to reach delegates, this 32-page manual provides detailed descriptions
of all activities, keynote speakers, seminars, professional development courses, feature areas, trade show
highlights and exhibitor listings. Over 110,000 copies are distributed to our extensive database, and packaged
with regional, national and international trade publications including Accident Prevention Magazine,
OHS Canada, Canadian Occupational Safety, Plant, Hazardous Waste Management, Canadian HR Reporter,
Canadian Machinery & Metal Working and others.
s Largest
Canada’
ference
ty Con
& Safe
Health
e Show
& Trad
-23
April 21
-22
ing
April 21n Centre, South Build
ce
Conferen
Trade Show
entio
nto Conv
Toro
Metro
> Full-page, 4-colour: $2,595
> ½-page, 4-colour: $1,295
Place an advertisement in either of these pre-show guides to
increase booth traffic and generate more leads!
on!
ti
NEW Publica
> Coupons
> Show Specials
> Prizes
> New Products
Product & Savings Catalogue
This coupon and lead card booklet is mailed to 3,500+ pre-registered delegates three weeks prior
to the show, and then handed out to all on-site registrants. Ads are front and back, and pages are
designed to be removed from the booklet and turned in at your booth. Perfect for “show only”
coupons and special pricing, new product releases and prize giveaways!
> Single Ad (8 ½” x 5 ½” double-sided): $1,395
> Each additional Ad: $1,195
On-site Exposure
C on fe re
ow
nc e Sh
G ui de
Show Guide
s Largest
Canada’
Health
ty Con
& Safe
ference
& Trad
-23
April 21
-22
ing
April 21n Centre, South Build
ce
Conferen
Trade Show
nto Conv
Toro
Metro
entio
e Show
Used as the official directory to all conference program and show features, including detailed exhibitor listings
and floorplan map, this is the Health & Safety Canada “bible.” More than 25,000 copies are distributed, either
on-site to all delegates, or mailed to subscribers of IAPA’s official trade publication, Accident Prevention
Magazine. Delegates use the Show Guide year-round as a reference for health and safety products and
services. In fact, we get calls long after the show from delegates asking for additional copies!
> Full-page, 4-colour: $2,195
> ½-page, 4-colour: $1,195
Conference Daily Newspaper
Over 8,000 copies of this information-packed, show highlight newspaper are hand-distributed
on-site, all three days of the conference!
> 3-day, 4-colour, cover ad (banner style): $1,595
> 3-day, 4-colour, inside ad: $1,195
> Feature Adver-torial: $1,995
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(It’s like an editorial, but it’s about your product or service and written by you!)
Sponsorship is a critical component
of today’s marketing mix...
ombining on-site exposure with our national marketing campaign ensures your brand will be
C
seen and recognized by thousands of health, safety and environmental professionals before,
during and after the show – even if they do not attend.
What does sponsorship do for you?
> Enhance and increase your brand recognition
> Create and reinforce your image as an industry leader
> Year-round exposure to a targeted audience
> Increase booth traffic and lead generation
It’s about VISIBILITY and CONNECTING with YOUR CUSTOMERS!
Bronze, Silver, Gold and Platinum Sponsor Packages are fully customized to fit your budget and
marketing goals, and range from $5,000 – $25,000. Package features may contain web and print
advertising, as well as logo recognition throughout the 3-day event.
2008 Sponsors
Platinum
Gold
Silver
Bronze
Activation Tools
Every well-developed sponsorship strategy contains an activation tool – a means of connecting with your target
audience – that translates to brand awareness, relationship building and purchasing decisions. Here are a few
suggestions of ways to enhance the value of your sponsorship package:
> Conference Night Out (Networking Event – Title or Host Sponsor)
> New Product Launch (Reception & Press Conference)
> Presenting Sponsor of Trade Show Feature Area
> Healthy Foods (Sampling and/or Cooking Demonstrations)
> Health & Wellness Pavilion
> Innovation Zone – NEW!
> Leadership Breakfast (Title or Host Sponsor)
> Trade Show Grand Prize Promotion
> Host Hotel Key Cards
> Pocket Guide & Trade Show Map
> Internet Café
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NEW!
Innovation Zone
A feature area dedicated to showcasing the latest technology and exciting new product releases.
Showcase Display – Shared space within a large, lighted glass display case (includes signage and
inclusion in printed feature area guide) $500
Stand-alone Display – The perfect way to stand out from the crowd, and drive more traffic to your
booth! (Includes a 36” round, skirted cocktail table for signage and literature
distribution, as well as inclusion in printed feature area guide) $2,500
Website and Software Display – A
dedicated computer stand, providing you with the
perfect platform for unveiling your new software program
or website launch. (Includes logo on screensaver,
literature distribution and inclusion in printed feature
area guide) $1,750
SAVE EVEN MORE!
Create your own marketing package… choose from:
Virtual Trade Show Upgrade
> Trade Show Highlights Coupon
> Conference Daily Newspaper Ad
>
> Preliminary Guide Ad
> Show Guide Ad
> Innovation Zone Display
2 options – SAVE 10%
Choose 3 options – SAVE 15%
Choose 4 or more options – SAVE 25%
Choose
For more details regarding Health & Safety Canada 2009, please contact:
For an exhibit booth: K
evie Carr, Conference & Trade Show Specialist
905-614-4272 x 2283 or toll free 1-800-406-4272 x 2283
[email protected]
For an exhibit booth, additional marketing opportunities, or to create a customized sponsorship package:
Nate Bright, Trade Show Team Lead
905-614-4272 x 2244 or toll free 1-800-406-4272 x 2244
[email protected]
IAPA Head Office
Centre for Health & Safety Innovation 5110 Creekbank Road, Suite 300, Mississauga, Ontario L4W 0A1 Canada
Tel: 905.614.IAPA (4272) Fax: 905.614.1420
Toll Free: 1.800.406.4272 Fax: 1.800.316.4272
www.iapa.ca/conference