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GENRE
REALITY SHOW
DURATION
60-90 min
NUMBER OF SEASONS/EPS
11 years on air, 4264 episodes
(as of January 12, 2015)
BROADCASTER
TNT BROADCASTING NETWORK, RUSSIA
SHOW SYNOPSIS
The longest running reality show in Russia about finding your love. Over 3.5 million viewers daily!
Dom-2 is a daily reality show about relationships. It is a show about young people who aren’t afraid to display their feelings on
TV and are ready to work hard to win over the person they fancy. Seven young men and eight young women move into a
country house where they will be living together for the duration of the show – boys and girls in their separate rooms. The rest
of the time on the show they will be spending together searching for their soul-mate and trying to form strong long-lasting
couples. Each week the contributors vote for a number of best couples, who will then move into VIP-cabins with all the
amenities. Also, each week the contestants all vote on one person to be eliminated. They will base their decision on the
contributor’s ability to create a couple and personal attitudes. Two new contestants of the same sex as the eliminated person
join Dom-2 each week, but only one of them will get to stay in the show by the end of the day. The other one will be voted out
by the contestants of the opposite sex. The main prize for the winning couple is a fancy house (“Dom” in Russian). Who will
you choose to be with? Will your couple last long enough? Will other contributors believe your feelings are for real? This is
the show where you will have to prove how strong your love is!
SHOW BROADCAST TIMES
The show goes on air 3 times during the day:
•
•
•
•
DOM-2. LITE – at 9:00 – a 90-minute lighter version of the show suitable for all audiences
DOM-2. THE CITY OF LOVE – at 23:00 – a 60-minute broadcast featuring show contributors’ daily activities,
where they sort out their relationships, take part in daily routines and build their love
DOM-2. AFTER SUNSET – a 24:00 broadcast showing the night life of the show contributors
DOM-2. THE ISLAND OF LOVE – a new addition to the DOM-2 daily broadcasts. The best couples from the
show have been sent to the Seychelles to build their love on an island. Usually broadcast
during the 23:00 timeslot.
DOM-2. LITE ON TNT at 9:00 a.m.
TIMESLOT LEADER WITH 18-30
17,9
10,0
5,3
ТНТ
CHANNEL 1
NTV
5,1
СТС
4,7
ROSSIYA 1
Source: TNS Russia, SHARE, January-June 2015, 9:00-10:30 weekdays, 18-30 demo
3,7
DISNEY
DOM-2. THE CITY OF LOVE at 23:00
SHARE GROWTH BY YEAR
21,5
18,4
14,7
14,6
2004
2005
2006
2007
2008
2009
18-30
Source: TNS Russia, SHARE, 18-30 and 14-44 demos
2010
14-44
2011
2012
2013
2014
2015
DOM-2. AFTER SUNSET AT 0:00
SHARE GROWTH BY YEAR
24,8
17,6
13,6
10,5
2004
2005
2006
2007
2008
2009
18-30
2010
14-44
Source: TNS Russia, SHARE, 2004 - June 2015, 18-30 and 14-44 demos
2011
2012
2013
2014
2015
SHOW KEY FACTS
•
One of the most talked-about shows on Russian television
•
Over 11 years on air, broadcasting every day, 3 times a day – the show has received a cult status
•
Over 1,500 contributors have been part of the show, 16 marriages took place and 8 babies were born
•
A large number of show contributors became A-list celebrities in Russia
•
First place in its timeslot since 2008 (with the exception of 2010 when it lost only 0.4 percent to the slot leader).
•
Over 570 million views on the Internet every year. Every month, the show is searched for online more than 14
million times (on Yandex – Russia’s most popular search engine).
•
Format purchased by Sony Pictures International in 2004
SHOW REVIEWS
“It was a genius idea – to bring together emotionally uninhibited people and watch them communicate, fight,
and fall in love.”
Natalya Radulova, popular blogger
“Dom-2 is a mirror of our society which is good to look into at times.”
Dmitry Arkhangelsky, famous blogger5
“It is every channel’s dream – to have an eternal daily prime-time show.”
Roman Petrenko, TNT ex-CEO