COVERING THE MARKET FROM MANHATTAN TO
Transcription
COVERING THE MARKET FROM MANHATTAN TO
MEDIA KIT COVERING THE MARKET FROM MANHATTAN TO MONTAUK Content INTRODUCTION.............................................................. 2 MARKET NY DMA.................................................................... 3 7- County Profile........................................................ 4 Long Island................................................................ 5 New York City............................................................ 6 NEWSDAY MEDIA GROUP Overview.................................................................... 7 Mission Statements................................................... 8 Newsday Print........................................................... 9 Newsday Digital......................................................... 9 Newsday Mobile App................................................ 9 Newsday Sports App.............................................. 10 Brand360 Custom Content Studio......................... 10 Programmatic Desk................................................ 10 Niche Publications................................................... 11 Themed Sections.................................................... 12 Classified................................................................. 12 amNewYork Print.................................................... 13 amNewYork Digital.................................................. 13 amNewYork Mobile App......................................... 13 The Power of Two................................................... 14 News12.com........................................................... 15 AUDIENCE Audience Profile/Composition................................ 16 MARKETING SERVICES Overview.................................................................. 17 Direct Marketing...................................................... 18 Data/Custom Targeting........................................... 18 Newsletters & Alerts................................................ 18 Email........................................................................ 18 Street Elite............................................................... 19 EVENTS......................................................................... 20 CALENDARS Newsday Editorial & Print Special Sections............ 21 amNewYork Editorial & Print Special Sections........ 22 CONTACT INFORMATION...........................................BC INTRODUCTION Cover the Market from Manhattan to Montauk Newsday Media Group is a full-service media company offering marketing, audience, and content solutions to advertisers looking to reach and influence the all-important New York market. Through our properties: Newsday print and digital, amNewYork print and digital and News 12 digital, the Newsday Media Group reaches 3.1 million consumers across Long Island and the five boroughs. With award-winning content, superior audience and data capabilities and innovative marketing solutions, Newsday Media Group offers a complete solution to marketers looking to build brand awareness, drive traffic in-store and online, and stimulate sales. Source: NY Scarborough 2015 Release 2; *Newsday, amNewYork Print/Digital, News12.com - 7 Day Audience; **Manhattan, Kings (Brooklyn), Queens, Bronx, Richmond (Staten Island), Nassau, Suffolk 2 3 THE MARKET NY DMA SUFFOLK BRONX NASSAU MANHATTAN QUEENS BROOKLYN ACCOUNTS FOR 50 STATEN ISLAND OF ALL NY DMA CONSUMER SPENDING An island with big buying power and the nation’s largest commuter market. Newsday Media Group represents the best of the New York DMA. This powerful geographic area is made up of 29 counties across four states. Our coverage across the contiguous 7 counties from Manhattan to Montauk represents 21.6 million population of the DMA, over 9 million adults, who account for fully half of all consumer spending in the region. Source: Nielsen, 2016. THE MARKET PROFILE Seven-County Market Profile BRONX BROOKLYN MANHATTAN POPULATION 1,456,268 POPULATION 2,657,953 POPULATION 1,647,786 NASSAU QUEENS STATEN ISLAND POPULATION 1,364,633 POPULATION 2,351,550 POPULATION 474,638 Demographics 2015 Households 2015 Population 2015 Adult Pop. (18+ yrs.) Male Adults Female Adults Age/Education Median Age 18-34 35-54 55+ College Educated College Graduate+ Source: Nielsen 2016 4.2 Million 11.5 Million 9.0 Million 48% 52% 38 Years 25% 27% 27% 58% 43% SUFFOLK POPULATION 1,504,692 Household Income $75,000+ $100,000+ Average Household Income Total Effective Buying Income 43% 31% $92,989 $312 Billion Home Ownership Own Residence Median Home Value Average Length of Residence 42% $474,780 19.3 Years Spending Consumer Expenditures Retail Store Sales $165 Billion $97 Billion 4 5 THE MARKET LONG ISLAND 60 of the Nation’s Wealthiest Zip Codes are Located on Long Island and in New York City. Long Island Market The largest island in the contiguous United States, Long Island is home to nearly 3 million residents and some of the most affluent areas in the country. According to Forbes magazine, 60 of the nation’s wealthiest zip codes are located on Long Island and in New York City. Considered one of America’s largest gateways, Long Island boasts America’s busiest commuter railroad, 3 commercial airports, 9 bridges, 13 tunnels and ferry services to surrounding states. The Island plays a prominent role in American business with growing workforces in health and education, technology and manufacturing, business services and hospitality. Long Island is also the headquarters of some of America’s best known publicly traded companies. Source: Nielsen, 2016. *Among the nation’s top DMAs based on population. If Long Island were its own DMA, it would rank first for:* Median Household Income $92,573 Consumer Expenditures Per Household $49,842 Retail Store Sales Per Household $29,851 THE MARKET NYC New York City boasts the largest regional economy in the United States. New York City Market Comprised of five boroughs: Manhattan, Brooklyn, Queens, Bronx and Staten Island, NYC is the most populated city in the country with over 8.5 million residents. As a center for global Over one-third (35%) of all NY DMA consumer spending is in the five boroughs business and finance, NYC is home to the majority of wellknown Fortune 500 companies. It is also home to some of America’s best-known media and entertainment companies and professional sports franchises. Source: Nielsen, 2016. More than 2.2 million people use public transportation to commute in and throughout New York City 6 NEWSDAY MEDIA GROUP OVERVIEW Newsday Media Group Local Content. Local Commerce. Local Community. WEDNESDAY January 20, 2016 HI 34° LO 26° Cloudy MANHATTAN’S HIGHEST DAILY CIRCULATION NEWSPAPER PALIN BACKS TRUMP Endorses his presidential bid CALL (212) 300-5776 TO REDEEM LIMITED TIME OFFER: $50 OFF PAGE 6 OR BOOK AN APPOINTMENT ON OUR WEBSITE TAX PREPARATION FOR AMNY READERS MANHATTAN: 5 PENN PLAZA, SUITE 2323, MIDTOWN 10001 QUEENS: 68-60 AUSTIN, ST #401, FOREST HILLS 11375 WWW.EMPIRETAXUSA.COM • [email protected] 2114988001 2.7 MILLION WEEKLY CRAIG RUTTLE READERS SUNDAY, FEB. 14, 2016 | NORTH HEMPSTEAD-OYSTER BAY SUNDAY, JAN. 24, 2016 E13 N1 FOX / FRANK OCKENFELS C10 E4 RANDEE DADDONA E21 BeautifulOnBroadway.com Stephen Sondheim Theatre 2114750101 TUESDAY, JAN. 26, 2016 MYTURN In a league of our own G27 BY DANIEL BUBBEO See MEGLIN on G28 SPRING | 2016 February 2016 HealthLink GUIDE TO WELLNESS whatshappeningonli.com Produced By LORRAINE BRACCO Still Turning Heads The PAMPERED POOCH SEASON OF LOVE HOME DESIGN Old Meets New NEWSDAY, SUNDAY, APRIL 26, 2015 Al Meglin’s one-act “East Village Vignette: An Improbable Romance” came from a search he and his wife made for Manhattan real estate. A NATURAL-BORN WRITER Writing has always been part of Meglin’s DNA, ever since he was a youngster growing up in Brooklyn. “Some people breathe; I write,” he says. In elementary school and junior high, teachers always encouraged Meglin to write, he says. At Erasmus Hall High School, he wrote stories for the school magazine. He didn’t initially carve out a career for himself as a wordsmith. When Long Island newsday.com 152.1 MILLION A Malverne playwright turns his experiences into entertainment rospective renters might get frustrated searching for an affordable apartment in New York City. But after his experience years ago, Al Meglin was inspired to do what comes naturally to him: He wrote a play about it. The Malverne playwright recalled the time about 30 years ago when he and his wife, Pat, were working for companies across the street from one another in Manhattan. Rather than commute from Long Island into the city all week long, they decided to get a studio apartment where they would stay during the week, and return home on weekends. “That’s not an easy task. You run into all kind of hotshot real estate people who try and convince you to buy totally inappropriate apartments,” says Meglin, 87. Now that adventure is recounted, with some altering of the facts to enhance the humor in the situation, in his one-act play, “East Village Vignette: An Improbable Romance.” The play, about a finicky flutist out to beat a demon real estate agent at her own game, is featured in the Metropolitan Playhouse’s East Side Stories, a festival of one-act plays about life on the Lower East Side that runs through May 3. “It’s just a charming play with a nice generational conflict and a crisis that are dealt with in a comic way,” says Alex Roe, artistic director of Metropolitan Playhouse. “The characters have quirks that are both recognizable and amusing.” N1 P [email protected] ADVERTISING SECTION ADVERTISING SUPPLEMENT WHAT’S HAPPENING G31 newsday.com/act2 act two act2 Photo: Zachary Maxwell Stertz PHOTO GALLERY Celebrities at Brooklyn Nets games newsday.com/celebs ARI MINTZ 7 FAST BOATS, FASTER CARS HEALTHY START 2016 featuring ➊ Heart & Stroke Awareness MORT KÜNSTLER Art Collectors’ Find ➋ Weight Loss ➌ Dental Health ➍ Hearing SPRING FASHION, STONY BROOK VILLAGE, RESTAURANTS ON THE RISE TLC FOR THE HOME Celebrate with dinner for two VALENTINE’S DAY GIFT IDEAS MONTHLY PAGE VIEWS Local attractions you’ll love zone 3 • southeast nassau 27.1 MILLION NEWSDAY.COM/SPECIALSECTIONS 2114913301 TOTAL MONTHLY VISITS 12.9 MILLION UNIQUE Source: Scarborough NY 2015 (Release 2) Adobe Omniture February 2016 Includes Newsday, amNewYork, Hometown Shopper and News12.com MONTHLY VISITORS NEWSDAY MEDIA GROUP MISSION STATEMENTS For over 75 years, Long Island businesses have turned to a single source to market their products and services - Newsday. Today, Newsday has evolved into more than a newspaper engaging its audience 24/7 and on the platforms of their choice: print, digital, mobile and experiential marketing. Newsday has unparalleled audience reach on Long Island with 679,249 daily readers, 794,699 on Sunday and 1.0 million weekly audience. This translates into a weekly penetration rate of 46% on Long Island. Newsday has been honored with 19 Pulitzer Prizes for award-winning journalism and unsurpassed coverage of international, national and local news stories. All the news you need in a New York minute. amNewYork is a smart, sharplydesigned read in print and online that provides New Yorkers with content on and about New York City and the surrounding areas. amNewYork is hand distributed at high traffic transit and tourist locations in Manhattan and delivered free to commuters via street teams and distribution boxes throughout the five boroughs. With over 1 million weekly readers, amNewYork is as much a habit for New Yorkers as their morning coffee. 8 NEWSDAY MEDIA GROUP BRANDS Newsday SPORTS FINAL newsday.com $2.00 | LI EDITION Tuesday HI 52° LO 41° March 15, 2016 Print MOSTLY CLOUDY T H E L O N G I S L A N D N E W S PA P E R WATER NY orders Grumman to grant access to Bethpage test wells Newsday is one of the biggest and best-known brands on Long Island. For more than 75 years, our print publication has been the newspaper of choice for over 1 million readers each week. A4 • 19 Pulitzer Prizes for award-winning journalism STEVE PFOST • Reaches nearly half of all Long Island adults • Over 1 million total readership Monday-Sunday WALSH • 90% home delivery subscribers Trial judge limits testimony A5 • 7 zones for targeted delivery ED BETZ ISTOCK.COM • More average Long Island readership than any New York daily COPYRIGHT 2016, NEWSDAY LLC, LONG ISLAND, VOL. 76, NO. 194 Source: NY Scarborough 2015 (Release 2); AAM Audit Report, 12 months ending 9/30/15 COPYRIGHT 2016, NEWSDAY LLC, LONG ISLAND, VOL. 76, NO. 194 ED BETZ ISTOCK.COM Digital A5 Trial judge limits testimony WALSH STEVE PFOST Newsday.com – the next generation of news and information with exciting interactive features and extensions. • 118 million page views monthly A4 • 14.6 million total visits monthly WATER • 7.5 million unique monthly visitors NY orders Grumman to grant access to Bethpage test wells T H E L O N G I S L A N D N E W S PA P E R Tuesday $2.00 Source: Adobe Omniture, February 2016 March 15, 2016 MOSTLY CLOUDY HI 52° LO 41° | LI EDITION newsday.com SPORTS FINAL 9 Mobile App Our users are multi-device and connected 24/7 to our content rich environment. •77% of overall digital traffic (monthly) comes from mobile devices Source: Adobe Omniture, February 2016 NEWSDAY MEDIA GROUP BRANDS Newsday Sports app •Seasonal excitement of professional team sports with hyper-local fandemonium in a totally customizable app Brand360 Custom Content Studio •Fully customizable native messaging in the form of articles, photo and video galleries, and/or interactive surveys, quizzes and polls •Home page and social drivers Programmatic Desk •Scalable, automated solutions that optimize budgets • Regional and hyper-local Media Planning Based on Results 10 11 NEWSDAY MEDIA GROUP BRANDS Niche Publications Newsday offers a variety of topical and themed content across a diversity of special interest sections and sites: HometownShopper •Full-color, full tab publication to all LI homes • Includes major supermarket and drug store circulars • Nearly 1 million circulation • 79 local editions • 200 sub-zones for hyper targeting FunBook •Directory of what to do and where to go in and around Long Island • Perfect bound directory format • 2x per year (Summer & Winter season) SPRING | 2016 LORRAINE BRACCO LuxuryLiving & LuxuryLivingMagazine.net Still Turning Heads • Delivered direct to high income households in Nassau and Suffolk counties • Perfect bound magazine format • 4x per year The PAMPERED POOCH FAST BOATS, FASTER CARS HOME DESIGN SUNDAY, FEBRUARY 14, 2016 MORT KÜNSTLER Art Collectors’ Find ADVERTISING SECTION Old Meets New SPRING FASHION, STONY BROOK VILLAGE, RESTAURANTS ON THE RISE Slip Into the Spring Gown of Your Dreams Weddingstyle 5 WEDDING PHOTO TIPS Long Island What’s Happening on Long Island SPRING HOME N • Local bridal guide • 230,000 subscribers • Home delivery in Nassau, Suffolk, and Queens •2x per year tied to engagement and wedding season SAY “I DO” TO A FABULOUS SECOND WEDDING ADVERTISING SUPPLEMENT WHAT’S HAPPENING Produced By March 2016 whatshappeningonli.com INSIDE: Create desserts like a pro • Delivered to Newsday subscribers • Long shelf life for long-term results • 8x per year Plan Your Romantic Honeymoon In the Sun Entertain in style Lighter looks for the home Top attractions for this time of year ZONE 3 • SOUTHEAST NASSAU NEWSDAY.COM/SPECIALSECTIONS 2108837901 NEWSDAY MEDIA GROUP BRANDS FRIDAY, MARCH 18, 2016 TUESDAY, MARCH 15, 2016 Themed Sections B5 N BX B2 PROJECT PROM Nominate someone to win a free prom dress newsday.com/shopping B6 health C10 HOME SALES Search for the newest listings newsday.com/realestate WEB EXTRA: See how your local hospital rates Leave a pair of sneakers in your office desk for a quick getaway to the gym. DREAMSTIME Explore LI A39 LI BUSINESS TECH REVIEW APPS MARK ARRIVAL OF SPRING A42 RANDEE DADDONA SUNDAY, APRIL 17, 2016 DOUGLAS ELLIMAN REAL ESTATE Each day, Newsday offers topical content of interest to Long Islanders. Covering home, family, business and entertainment, Newsday themed sections help Long Islanders live their best lives. • exploreLI – Daily • LI Business –D aily LIBusiness • Health – Tuesday • LI Home – Friday • Kidsday – Saturday • exploreFUN – Saturday T • LI Life – Sunday • FanFare Arts & Travel – Sunday topdocs Need a physician? We have an updated list with hundreds of the best doctors on Long Island in specialties from pediatrics to plastic surgery. newsday.com/topdoctors growth, but kept at a robust level by low interest rates and some of the cheapest gasoline prices in years. The event at the Jacob K. Javits Convention Center in Manhattan, which has long been the nation’s best-attended car show, will feature more than 1,000 new vehicles ranging from a redesigned Mitsubishi Mirage sub- compact starting at $13,000 to a $200,000 variant of the Land Rover Range Rover. The new and remodeled vehicles boast an array of electronic features to help drivers avoid crashes, in most cases via warnings, but in some models, such as the redesigned Mercedes-Benz E-Class, by automatic braking and automatic steering, which uses video cameras to detect when a vehicle drifts out of its lane, and steers it back on course. Auto analyst Jesse Toprak, who is developing an auto information website based in Beverly Hills, says the safety technologies are a pathway to self-driving cars, though he thinks autonomous vehicles are at least five years from showrooms. “By offering these accident-avoidance technologies, automakers can make their products more competitive today and also get ready for the self-driving cars of tomorrow,” he said. Even the small, redesigned Mirage will be available with a rear See AUTO SHOW on A40 PEOPLE ON THE MOVE See who’s been hired and promoted on the Island newsday.com/business NEWSDAY, SUNDAY, MARCH 20, 2016 he 2016 New York International Automobile Show opens this week as the surge in vehicle sales of the past five years nationally and on Long Island is settling into slower newsday.com [email protected] F17 N1 Newsday Homes is Long Island’s premier real estate listing service for buyers, sellers, renters, and service providers — in print and digital. Real Estate Snapshot Your Home Spotlight 199 Dwight Lane, Great Neck, NY 11024 $2,400,000 Open House Today: 1pm - 3pm Web ID - BMTR1 A45 To have your home considered for next week’s Home Spotlight, visit newsday.com/spotlight NASSAU SUFFOLK QUEENS Homes Sold: 352 Med Price: $400,000 Med Price ‘15: $379,000 Homes Sold: 27 Med Price: $650,000 Med Price ‘15: $740,000 Homes Sold: 121 Med Price: $400,000 Med Price ’15: $409,000 HICKSVILLE March REMSENBERG March ROSEDALE March OPEN HOUSE TODAY 12:30PM-2:00PM 82 Cypress Dr | Woodbury $1,568,888 271 Baird Ct | Woodbury Frances Mazer, LAREB | Cell: 516.857.0111 Frances Mazer, LAREB | Cell: 516.857.0111 Frances Mazer, LAREB | Cell: 516.857.0111 $729,995 This breathtaking home in a gated community features 5 bdrms, 6.5 baths, 3 frpl, finished bonus room, finished lower level with impressive media room, fitness room, IGP, & cabana. | ML#2833646 Kimberly Filardi, LRESP | Cell: 516.819.1116 877.273.3750 | signaturepremier.com We connect Long Islanders to job opportunities. Stand out from the crowd and take your career to the next level at Newsday’s Career Fair. Long Island’s best employers are looking for talented people like you. Whether you need a job or want a career change, you’ll be seen by top companies who are hiring right now. newsday.com NEWSDAY, SUNDAY, APRIL 17, 2016 For more information about this FREE event for job seekers, visit newsday.com/careerfair 39 Legends Cir | Melville Updated Adventura end-unit model w/ 3/4 bdrms, beautiful, new 2.5 bths in gated community of The Hamlet. EIK w/ granite & wd cabinets. Hdwd flrs, oversized deck, & 2 car garage. | ML#2835659 Frances Mazer, LAREB | Cell: 516.857.0111 Signature Premier Properties NEWSDAY, SUNDAY, APRIL 17, 2016 229 Hamlet Dr | Jericho $2,845,000 newsday.com 76 Hidden Ridge Dr | Syosset Largest summit model on the Greenbelt in gated community! Spacious rms, 3 bdrm, 3 new bthrm, wd flrs & new bannister, fin basement features playrm & bdrm. 2 car garage. | ML#2832208 Read about all the latest health and nutrition news, including results of recent studies. newsday.com/health FOTOLIA NEWSDAY / J. CONRAD WILLIAMS JR. healthnews BY DANIELLE DOUGLAS GABRIEL I The Washington Post t can be one of the most exhilarating things you do during the workday, but nailing the lunchtime workout can be tricky. Should you eat before or after? How much should you pack? Shower? No shower? And most important, how much exercise can you pack in during a lunch hour? The good news is that there are all sorts of tricks for getting the most out of your midday workout and several products that make it easier to navigate. HOW TO PREPARE The key is to have a plan. The night before, pack a light bag of just the essentials: a change of underwear, travel-size deodorant and wet wipes — if you won’t have time for a shower. Need to shower no matter what? Consider throwing in a bottle of dry shampoo to cut down on the amount of time you spend away from your desk or wear a ponytail that requires no maintenance post-workout. DEPOSITPHOTOS Another way to stay prepared is to keep a pair of sneakers and toiletries in your desk at work. That way, you can just grab what you need and go. Personal trainer Lee Jordan has noticed clients bringing no more than what can fit into a rolled-up T-shirt. In other words, pack light. WHAT TO EAT Scarfing down a big deli hero right before a run might not be the best idea, but you should eat something, said Classified Newsday acts as a powerful conduit between buyers and sellers with our three interactive marketplaces. • Real estate listing service 71 Hidden Ridge Dr | Huntington Brick front Summit model w/ 3 bdrm & 2.5 bth. Full fin basement w/ movie theatre, surround sound, & new heating system. 2 car garage. Seller will pay assessment in full. | ML#2835933 CAREER FAIR 2016 newsday.com/weightloss Homes OPEN HOUSE TODAY 2:30PM-4:00PM Beautiful 1 acre Colonial on private cul-de-sac w/ IGP in sought after Woodbury Estates. 4/5 bdrm, 4.5 bath. 5,000sq/ft mstr bdrm w/ sep sitting rm, frpl, & balcony. Lrg rms throughout. | ML#2842703 LAREB | Cell: 516.857.0111 Newsday Headquarters in Melville | Wednesday, AprilFrances 20 |Mazer, Noon–6 p.m. Have a weight-loss success story? We want to hear from you. How did you lose the pounds and keep them off? Send us your story and it might be published. Planning can help you squeeze exercise into a very busy workday 2117250701 $669,900 One of a kind, 7 bdrm, 4.5 bath brick Manor House in a cul-de-sac, 5800sq/ft. Lrg rms w/ architectural details throughout. Mstr suite w/ new marble bath & WIC. Heated pool & sport court. | ML#2841639 $744,888 droppinglbs Grab lunch (and a workout) Source: MLSLI.com Newsday • NewsdayHomes.com $1,795,000 newsday.com PHOTO GALLERY Notable Long Island celebrities newsday.com/celebs BY TOM INCANTALUPO NEWSDAY, TUESDAY, MARCH 22, 2016 NEWSDAY PHOTO ILLUSTRATION / NED LEVINE C12 • Appears in print, digital and mobile • Partnered with HomeFinder.com Cars • Car buyers/sellers automated listing service •Appears in print, digital and mobile •Special advertising sections 2x per week Recruitment • Career listing service •Co-partnered with Newsday.com and CareerBuilder •Career Fair hosted 2x per year 12 NEWSDAY MEDIA GROUP BRANDS amNewYork MONDAY January 4, 2016 HI 31° LO 16° Mostly sunny MANHATTAN’S HIGHEST DAILY CIRCULATION NEWSPAPER GANG GREEN GONE No playoffs for Jets after loss to Bills PAGE 21 Print Bleecker Street subway station New York’s favorite morning newspaper is distributed by hand via street teams and curbside boxes throughout the five boroughs. • Highest distributed circulation in NY City of any New York paper JAMES EWING • 1.1 million weekly readership • Hand delivered at high traffic locations in and around Manhattan 2114492301 Source: Scarborough 2015 (Release 2) Base: New York 5 Boroughs; CAC & AAM Audit Reorts, 12 months ending 9/30/14 2114492301 JAMES EWING Digital amNY.com – the next generation of news and information with exciting interactive features and extensions. • 6.7 million page views monthly • 820,213 unique monthly visitors No playoffs for Jets after loss to Bills PAGE 21 GANG GREEN GONE • 1.1 million total visits monthly MANHATTAN’S HIGHEST DAILY CIRCULATION NEWSPAPER Mostly sunny HI 31° LO 16° Source: Adobe Omniture, February 2016 MONDAY January 4, 2016 Mobile App Our users are multi-device and connected 24/7. Our content rich environment offers important transit, entertainment and Citybased information in addition to news, sports and weather. •61% of overall digital traffic (monthly) comes from mobile devices. Source: Adobe Omniture, February 2016 Bleecker Street subway station 13 NEWSDAY MEDIA GROUP BRANDS The Power of Two 14 SPORTS FINAL newsday.com $2.00 | LI EDITION Wednesday HI 58° LO 47° March 16, 2016 CHANCE OF RAIN T H E L O N G I S L A N D N E W S PA P E R ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ •2.7% duplication between brands •Over 854,000 Newsday and amNewYork daily readers are not reached by any other single New York newspaper (Daily News, New York Post or The New York Times) DEMS GOP FRIDAY-SUNDAY March 18-20, 2016 AP / GERALD HERBERT • Together, deliver to 1.4 million readers every day AP / LYNNE SLADKY Newsday & amNewYork HI 56° LO 33° Sun, then rain MANHATTAN’S HIGHEST DAILY CIRCULATION NEWSPAPER Clinton builds her lead Trump wins 3, Rubio drops out A2-3 | UPDATES AT NEWSDAY COM ● PAIN PILL DOC LAFFER’S MD GETS 8 YEARS A6-7 COPYRIGHT 2016, NEWSDAY LLC, LONG ISLAND, VOL. 76, NO. 195 Exclusive Readership 2116428801 87% READ ONLY $100,000+ HHI Daily Reach NEWSDAY/amNEWYORK NOT THE NY TIMES 1,174,914 498,635 Newsday | amNewYork 78% READ ONLY NEWSDAY/amNEWYORK NOT THE DAILY NEWS 373,411 New York Times 1,048,615 82% 357,316 Daily News READ ONLY NEWSDAY/amNEWYORK NOT THE NY POST 1,115,968 Total Newsday/amNewYork Daily Readers = 1,352,475. Note: Newsday/amNewYork average daily audience. Base: Live in Nassau/Suffolk or New York City 5 boroughs. Source: Scarborough NY, 2015 (Release 2). 309,529 New York Post 15 NEWSDAY MEDIA GROUP BRANDS News12.com News 12 is a seven channel cable news station that provides local news coverage 24/7 for different regions within the New York DMA. The combined footprint of the seven channels reaches a potential audience of 3.8 million people in New York state, New Jersey and Connecticut, including two of the five boroughs of New York City (Brooklyn and The Bronx), most of Long Island, southwestern Connecticut, northern and central New Jersey and most of the lower Hudson Valley. News 12 Interactive manages the websites of each of the News 12 Networks channels. News 12 Interactive also offers a mobile app, by which users can watch all seven of the News 12 networks via live stream. News 12’s website and apps are free for subscribers of systems that carry a News 12 channel. • 27.5 million monthly page views • 4.6 million unique monthly visitors • 11.4 million total visits monthly • 70% of traffic delivered via mobile Source: Adobe Omniture, February 2016 NEWSDAY MEDIA GROUP AUDIENCE Our Audience Newsday Media Group Audience Profile/Composition* Base: NY 7 County Adults** Gender Men Women Age Age 18 - 39 Age 40 - 49 Age 50-59 Age 60+ Median Age (years among 18+) Marital Status Married Level of Education College Educated College Graduate Any Post Graduate Occupational Summaries (among employed) White Collar Blue Collar Management, Business & Financial Operations Professional & Related Occupations Household Income $50,000 or more $75,000 or more $100,000 or more Median HH Income Household Composition Children in Household Own Residence Median Market Value of Owned Home 3,134,882 45% 55% 39% 18% 19% 25% 46 49% 64% 34% 18% 69% 31% 21% 26% 61% 47% 31% $69,339 38% 54% $450,334 Source: NY Scarborough 2015 Release 2; *Newsday, amNewYork Print/Digital, News12.com - 7 Day Audience; **Manhattan, Kings (Brooklyn), Queens, Bronx, Richmond (Staten Island), Nassau, Suffolk 16 17 MARKETING SERVICES OVERVIEW Marketing Services From total market coverage to pinpoint targeting, we can customize the perfect product mix for your marketing goals and budget. Our direct marketing portfolio not only provides the reach of Long Island’s leading newspaper, but also delivers your message through an array of powerful, targeted media outlets, including amNewYork and print & deliver. These diverse vehicles ensure that both national and local advertisers reach their best prospects, consumers that are not only interested in their products and services, but who are also more likely to make purchases. MARKETING SERVICES TOOLS PROMOTION AL FRON 20 GAME PLAY Direct Marketing $ WITH PURCHASE OF $20 GAME PLAY $ , INSIDE COVERS & BACK 98 • Variety of direct to home print materials a month for 15 Mbp Internet and Phone s Minimum 2-year term • Total market coverage or key saturation by date/area • Polybagged print and deliver for FSIs, circulars, product samples, and other inserts T PAGE Now get faster In BOTH FO ternet and reliable R ONE LO Ph W PRICE! one. 15x2 Mb Our fastest ps Internet spee an introduc d ever for tory offe r Business • Coverwraps, cover stickers, outer hang tags, and toppers Pho ne with unlim nationwide ited calling CALL TOD AY! to help your Our special new offer is desi business do more. gned FREE TW Hotspot andC WiFi ® a with insta modem llation 1.866.448.3 055 BUSINESS .TWC.COM /SWITCH 2115993201 • Supplied or Newsday created Data/Custom Targeting • Data management platform with Krux First-Party Data • On-site Proprietary Data • Site/Section Visitors • Social Sharers Second-Party Data • Publisher-to-Publisher • Advertiser-to-Publisher Third-Party Data • Search Behaviors • Browsing History • Offline Purchases • On-site Searchers • Subscribers • Agency-to-Publisher • Demographics • Interest/Intent Newsletters & Alerts 20 million newsletters sent annually • • Topical and timely •Newsletters: • Newsday Now • Travel • amExpress • Feed Me • Breaking News (Alert) • Business • Best Bets • Real Estate • Sports Now • High School Sports • Weather (Alert) • 1600 - Politics • Community • Family • The Point • Entertainment Email •Direct to device communication to opt-in subscribers •Dedicated and multi-brand, eblasts may contain live links and downloadable coupons •Target demographically and geographically PAGE 18 19 MARKETING SEVICES STREET ELITE amNewYork’s Street Elite Combine the reach of outdoor advertising with involvement of performance art through amNewYork’s Street Elite. Our Street Elite performance team is a group of trained actors who put the “expert” in experiential to create awareness and buzz for partnering brands. These professional actors, singers and entertainers bring advertiser messages to life in fun and attention-getting ways and actively engage with consumers. Positioned at some of the most heavily trafficked areas through Manhattan and the surrounding boroughs, Street Elite teams offer heightened exposure, experiential marketing and tremendous social sharing. •Street Elite hits the streets during the morning or evening commute to an estimated 200,000 pedestrians per time period • Performances are rain or shine • Supply props or secured by the Street Elite Our in-house promotion team works with partners to drive the results they need – be it tune-in, trial, new store opening, new product launches, or to build brand awareness. EVENTS Event and Experiential Marketing As an important part of the local community, Newsday Media Group hosts a variety of signature events throughout the year. These live consumer events are available for sponsorship and often include a charitable element as part of Newsday’s commitment to give back to the communities we serve. In addition, Newsday Media Group creates custom events for trade and consumers, each designed to create awareness, convey information and stimulate response for our sponsors. 2016 Outdoor Events Held at Newsday’s Long Island corporate headquarters, our calendar of outdoor, family-friendly events provides unique opportunities for one-on-one interaction between sponsors and their best customers. When it comes to events, Newsday Media Group puts the “expert” in experiential. Field of Wheels – May The destination car show of the year! Thousands of car enthusiasts of all ages are revved up for this day-long festival of automotive excellence. Outdoor Movie Night – August Spotlight your brand in front of thousands of Long Island families! Featuring a family-friendly movie played on a movie screen under the stars. Marching Band Festival – October This 3-night extravaganza of music, community spirit and family fun celebrates the talent and commitment of Long Island’s high school marching bands. Flick & Treat Festival – October Bigger, booier and better than ever! Align your brand with Long Island’s most popular family-friendly fall event and meet one-on-one with thousands of receptive customers. 20 21 CALENDARS NEWSDAY Newsday Print Editorial Special Sections Calendar Editorial Special Sections Entertainment Special Events Summer Movie Preview 4/24/16 Black History 1/31/16 Summer Arts Preview 5/22/16 LI Life Graduation 6/12/16 Fall Theater, Arts & Movie Preview 9/4/16 Fall TV Review 9/18/16 Holiday Movie Preview 11/13/16 Fashion Spring Fashion Week Fall Fashion Week Long Island Marathon LI Life Gardening Marching Band Festival 5/2/16 5/8/16 10/18/16 - 10/20/16 Sports 2/12/16 - 2/19/16 9/9/16 - 9/17/16 Holiday Sections LI Life Shopper’s Survival Guide 11/20/16 Ultimate Holiday Gift Guide 11/23/16 LI Life Holiday Lights (Part 1) 12/11/16 LI Life Holiday Lights (Part 2) 12/18/16 MLB Preview High School Football Preview 4/3/16 8/28/16 NFL Season Preview 9/8/16 NBA Season Preview 10/26/16 High School Winter Hoops Preview High School Fall All Stars 12/4/16 12/11/16 Voters Guide School Voters Guide 5/15/16 Political Voters Guide 10/1/16 Advertising Special Sections Colleges/Education Presidents’ Forum Careers & Education National College Fair / College Prep Guide Careers & Education 2/21/16 4/10/16 9/25/16 10/9/16 Luxury Living Luxury Living (Spring) Luxury Living (Summer) Luxury Living (Fall) Luxury Living (Holiday) 3/13/16 6/19/16 9/11/16 11/20/16 FunBook Spring Edition Fall Edition 5/22/16 10/9/16 Health Healthlink: Healthy Start Healthlink: Spring Health Living Well Healthlink: Women’s Health Healthlink: Men’s Health Top Doctors Healthlink: Family Health Healthlink: Fall Health Healthlink: Health @ 50+ Tourism LI Travel Guide Cross Sounder Guide to Wine Country 2/22/16 6/7/16 6/22/16 1/26/16 3/15/16 4/15/16 5/10/16 6/7/16 7/26/16 8/9/16 10/4/16 11/8/16 What’s Happening on Long Island What’s Happening What’s Happening What’s Happening What’s Happening What’s Happening What’s Happening What’s Happening What’s Happening 2/5/16 3/18/16 4/29/16 6/3/16 8/12/16 9/16/16 11/4/16 12/9/16 Home & Gardening Long Island At Home Long Island At Home 4/13/16 10/5/16 Weddings Wedding Style Wedding Style 2/14/16 6/12/16 Note: Dates subject to change. CALENDARS amNEWYORK amNewYork Print Editorial Special Sections Calendar January Travel: Romantic Getaways Health Section Golden Globes Preview Charter School Open House Education Spotlight AFC/NFC Championship Preview February Black History Month Health Section The Big Game Party Guide Grammy Preview Chinese New Year Charter School Open House Education Spotlight NY Fashion Week (Fall/Winter) Valentine’s Day Travel: Spring Break / Cruises Oscar Preview 1/5/16 1/6/16 1/8/16 1/11/16 1/12/16 1/22/16 2/1/16 2/3/16 2/5/16 2/5/16 2/8/16 2/8/16 2/9/16 2/11/16 - 2/18/16 2/12/16 2/16/16 2/26/16 March Spring TV Preview Health Section Spring Movie Preview Charter School Open House Spring Music Preview Education Spotlight Big East Tournament Preview St. Patrick’s Day March Madness (NCAA) Preview Style: Spring Preview Spring Arts Preview 3/2/16 3/2/16 3/4/16 3/7/16 3/8/16 3/7/16 3/9/16 3/17/16 3/17/16 3/22/16 3/25/16 April Masters Golf Preview Health Section Education Matters NHL Playoff Preview Tribeca Film Festival Guide NBA Playoff Preview Spring Real Estate Preview Earth Day NFL Draft Preview 4/4/16 4/6/16 4/12/16 4/13/16 4/13/16 4/15/16 4/21/16 4/22/16 4/28/16 May Mother’s Day Guide Health Section Cinco de Mayo Tony Awards Preview Education Matters Travel: Northeast Getaways Summer TV Preview Summer Movie Preview Summer Guide #1 Summer Guide #2 5/2/16 5/4/16 5/5/16 5/6/16 5/9/16 5/17/16 5/25/16 5/27/16 5/27/16 5/31/16 Note: Dates subject to change. June Health Section 6/1/16 NBA Finals 6/2/16 Tony Awards Viewing Guide 6/3/16 Puerto Rican Day Parade Guide 6/10/16 Father’s Day Gift Guide 6/13/16 Education Matters6/13/16 Summer Music Preview 6/21/16 NBA Draft Preview 6/23/16 Gay Pride Parade Feature 6/24/16 NHL Draft Preview 6/24/16 Wimbledon Preview 6/27/16 July Health Section 7/6/16 MLB All Star Game Preview 7/8 -7/12/16 Education Matters7/11/16 August Health Section Education Spotlight Back to School Shopper’s Guide Fall TV Preview Fall Movie Preview USTA Preview Travel: Fall Travel / Quick Getaways 8/3/16 8/9/16 8/19/16 8/24/16 8/26/16 8/29/16 8/30/16 September Labor Day Weekend Guide 9/1/16 Health Section 9/7/16 NFL Season Preview 9/8/16 NY Fashion Week (Spring/Summer) 9/7 - 9/16/16 Fall Arts Preview 9/8/16 Education Matters9/12/16 Style: Fall Preview 9/20/16 Fall Real Estate Preview 9/22/16 October Wine & Food Festival Guide 10/3/16 Health Section 10/5/16 New York Comic Con Preview 10/6/16 Hispanic Heritage Special Section 10/7/16 Education Matters10/10/16 Halloween Guide 10/24/16 November Travel: Sun & Ski Special 11/1/16 Health Section 11/2/16 NYC Marathon Coverage 11/4/16 Education Matters11/7/16 Holiday Movie Guide 11/11/16 Best of New York 11/15 - 11/16/16 Thanksgiving Shopping Guide 11/23/16 Cyber Monday Guide 11/28/16 December Holiday Gift Guide 12/5/16 Health Section 12/7/16 Education Matters12/12/16 Last-Minute Gift Guide 12/19/16 New Year’s Party Guide 12/27/16 22 NMG Advertising Telephone Numbers National T: 646.293.9424 Classified T: 631.843.3607 Local Retail T: 631.843.2500 Local Inside Media Sales T: 631.843.4050 Direct Marketing T: 631.843.2723 Advertising Special Sections T: 631.843.2630 Event Marketing T: 631.843.2907 Newsday Connect T: 631.843.2200 amNewYork T: 646.293.9499 Newsday.com Contact Information Our goal is to make doing business with us easier than ever before. For more information, please email: [email protected] amNY.com News12.com Newsday Media Group 235 Pinelawn Road Melville, NY 11747 amNewYork 240 West 35th Street, 9th Floor New York, NY 10001 www.newsday.com APR2016 CUMULUS MEDIAKIT