COVERING THE MARKET FROM MANHATTAN TO

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COVERING THE MARKET FROM MANHATTAN TO
MEDIA KIT
COVERING THE MARKET FROM MANHATTAN TO MONTAUK
Content
INTRODUCTION.............................................................. 2
MARKET
NY DMA.................................................................... 3
7- County Profile........................................................ 4
Long Island................................................................ 5
New York City............................................................ 6
NEWSDAY MEDIA GROUP
Overview.................................................................... 7
Mission Statements................................................... 8
Newsday Print........................................................... 9
Newsday Digital......................................................... 9
Newsday Mobile App................................................ 9
Newsday Sports App.............................................. 10
Brand360 Custom Content Studio......................... 10
Programmatic Desk................................................ 10
Niche Publications................................................... 11
Themed Sections.................................................... 12
Classified................................................................. 12
amNewYork Print.................................................... 13
amNewYork Digital.................................................. 13
amNewYork Mobile App......................................... 13
The Power of Two................................................... 14
News12.com........................................................... 15
AUDIENCE
Audience Profile/Composition................................ 16
MARKETING SERVICES
Overview.................................................................. 17
Direct Marketing...................................................... 18
Data/Custom Targeting........................................... 18
Newsletters & Alerts................................................ 18
Email........................................................................ 18
Street Elite............................................................... 19
EVENTS......................................................................... 20
CALENDARS
Newsday Editorial & Print Special Sections............ 21
amNewYork Editorial & Print Special Sections........ 22
CONTACT INFORMATION...........................................BC
INTRODUCTION
Cover the Market from
Manhattan to Montauk
Newsday Media Group
is a full-service media company offering marketing,
audience, and content solutions to advertisers looking to
reach and influence the all-important New York market.
Through our properties: Newsday print and digital,
amNewYork print and digital and News 12 digital, the
Newsday Media Group reaches
3.1 million
consumers across Long Island and
the five boroughs. With award-winning content,
superior audience and data capabilities and innovative
marketing solutions, Newsday Media Group offers
a complete solution to marketers looking to build
brand awareness, drive traffic in-store and online,
and stimulate sales.
Source: NY Scarborough 2015 Release 2; *Newsday, amNewYork Print/Digital, News12.com - 7 Day
Audience; **Manhattan, Kings (Brooklyn), Queens, Bronx, Richmond (Staten Island), Nassau, Suffolk
2
3
THE MARKET
NY DMA
SUFFOLK
BRONX
NASSAU
MANHATTAN
QUEENS
BROOKLYN
ACCOUNTS FOR
50
STATEN
ISLAND
OF ALL NY DMA
CONSUMER
SPENDING
An island with big buying power and
the nation’s largest commuter market.
Newsday Media Group represents the best of the New York DMA. This powerful
geographic area is made up of 29 counties across four states. Our coverage
across the contiguous 7 counties from Manhattan to Montauk represents
21.6 million population of the DMA, over 9 million adults, who account for fully
half of all consumer spending in the region.
Source: Nielsen, 2016.
THE MARKET
PROFILE
Seven-County Market Profile
BRONX
BROOKLYN
MANHATTAN
POPULATION
1,456,268
POPULATION
2,657,953
POPULATION
1,647,786
NASSAU
QUEENS
STATEN
ISLAND
POPULATION
1,364,633
POPULATION
2,351,550
POPULATION
474,638
Demographics
2015 Households
2015 Population
2015 Adult Pop. (18+ yrs.)
Male Adults
Female Adults
Age/Education
Median Age
18-34
35-54
55+
College Educated
College Graduate+
Source: Nielsen 2016
4.2 Million
11.5 Million
9.0 Million
48%
52%
38 Years
25%
27%
27%
58%
43%
SUFFOLK
POPULATION
1,504,692
Household Income
$75,000+
$100,000+
Average Household Income
Total Effective Buying Income
43%
31%
$92,989
$312 Billion
Home Ownership
Own Residence
Median Home Value
Average Length of Residence
42%
$474,780
19.3 Years
Spending
Consumer Expenditures
Retail Store Sales
$165 Billion
$97 Billion
4
5
THE MARKET
LONG ISLAND
60 of the Nation’s
Wealthiest Zip Codes
are Located on Long Island
and in New York City.
Long Island Market
The largest island in the contiguous United States, Long Island is
home to nearly 3 million residents and some of the most affluent
areas in the country. According to Forbes magazine, 60 of the
nation’s wealthiest zip codes are located on Long Island and in
New York City. Considered one of America’s largest gateways, Long
Island boasts America’s busiest commuter railroad, 3 commercial
airports, 9 bridges, 13 tunnels and ferry services to surrounding
states. The Island plays a prominent role in American business
with growing workforces in health and education, technology and
manufacturing, business services and hospitality. Long Island is
also the headquarters of some of America’s best known publicly
traded companies.
Source: Nielsen, 2016. *Among the nation’s top DMAs based on population.
If Long Island were its own
DMA, it would rank first for:*
Median Household Income
$92,573
Consumer Expenditures
Per Household
$49,842
Retail Store Sales
Per Household
$29,851
THE MARKET
NYC
New York City
boasts the largest
regional economy
in the United States.
New York City Market
Comprised of five boroughs: Manhattan, Brooklyn, Queens,
Bronx and Staten Island, NYC is the most populated city in the
country with over 8.5 million residents. As a center for global
Over one-third (35%) of all
NY DMA consumer spending
is in the five boroughs
business and finance, NYC is home to the majority of wellknown Fortune 500 companies. It is also home to some of
America’s best-known media and entertainment companies
and professional sports franchises.
Source: Nielsen, 2016.
More than 2.2 million people
use public transportation to
commute in and throughout
New York City
6
NEWSDAY MEDIA GROUP
OVERVIEW
Newsday Media Group
Local Content. Local Commerce. Local Community.
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Still Turning Heads
The
PAMPERED
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SEASON
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HOME
DESIGN
Old Meets New
NEWSDAY, SUNDAY, APRIL 26, 2015
Al Meglin’s one-act “East Village Vignette: An Improbable Romance” came from a search he and his wife made for Manhattan real estate.
A NATURAL-BORN WRITER
Writing has always been
part of Meglin’s DNA, ever
since he was a youngster growing up in Brooklyn. “Some
people breathe; I write,” he
says.
In elementary school and
junior high, teachers always
encouraged Meglin to write,
he says. At Erasmus Hall High
School, he wrote stories for
the school magazine. He didn’t
initially carve out a career for
himself as a wordsmith. When
Long Island
newsday.com
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MILLION
A Malverne playwright turns
his experiences into entertainment
rospective renters
might get frustrated
searching for an
affordable apartment
in New York City.
But after his experience years ago, Al Meglin was
inspired to do what comes
naturally to him: He wrote a
play about it.
The Malverne playwright
recalled the time about 30
years ago when he and his
wife, Pat, were working for
companies across the street
from one another in Manhattan. Rather than commute
from Long Island into the city
all week long, they decided to
get a studio apartment where
they would stay during the
week, and return home on
weekends.
“That’s not an easy task. You
run into all kind of hotshot real
estate people who try and
convince you to buy totally
inappropriate apartments,”
says Meglin, 87. Now that
adventure is recounted, with
some altering of the facts to
enhance the humor in the
situation, in his one-act play,
“East Village Vignette: An
Improbable Romance.”
The play, about a finicky
flutist out to beat a demon real
estate agent at her own game,
is featured in the Metropolitan
Playhouse’s East Side Stories, a
festival of one-act plays about
life on the Lower East Side
that runs through May 3.
“It’s just a charming play
with a nice generational conflict and a crisis that are dealt
with in a comic way,” says
Alex Roe, artistic director of
Metropolitan Playhouse. “The
characters have quirks that are
both recognizable and amusing.”
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ARI MINTZ
7
FAST BOATS,
FASTER CARS
HEALTHY START
2016
featuring
➊ Heart & Stroke Awareness
MORT KÜNSTLER
Art Collectors’ Find
➋ Weight Loss
➌ Dental Health
➍ Hearing
SPRING FASHION, STONY BROOK VILLAGE, RESTAURANTS ON THE RISE
TLC FOR
THE HOME
Celebrate with
dinner for two
VALENTINE’S DAY
GIFT IDEAS
MONTHLY
PAGE VIEWS
Local attractions
you’ll love
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27.1
MILLION
NEWSDAY.COM/SPECIALSECTIONS
2114913301
TOTAL
MONTHLY
VISITS
12.9
MILLION
UNIQUE
Source: Scarborough NY 2015 (Release 2)
Adobe Omniture February 2016 Includes Newsday,
amNewYork, Hometown Shopper and News12.com
MONTHLY
VISITORS
NEWSDAY MEDIA GROUP
MISSION STATEMENTS
For over 75 years, Long Island businesses have turned to a single source to
market their products and services - Newsday. Today, Newsday has evolved
into more than a newspaper engaging its audience 24/7 and on the platforms
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has unparalleled audience reach on Long Island with 679,249 daily readers,
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weekly penetration rate of 46% on Long Island. Newsday has been honored
with 19 Pulitzer Prizes for award-winning journalism and unsurpassed
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and about New York City and the surrounding areas. amNewYork is hand
distributed at high traffic transit and tourist locations in Manhattan and
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throughout the five boroughs. With over 1 million weekly readers, amNewYork
is as much a habit for New Yorkers as their morning coffee.
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Newsday is one of the biggest and best-known brands on
Long Island. For more than 75 years, our print publication has
been the newspaper of choice for over 1 million readers each week.
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• Reaches nearly half of all Long Island adults
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COPYRIGHT 2016, NEWSDAY LLC, LONG ISLAND, VOL. 76, NO. 194
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Newsday.com – the next generation of news
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Our users are multi-device and connected
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Media Planning
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•Directory of what to do and where to go in and around
Long Island
• Perfect bound directory format
• 2x per year (Summer & Winter season)
SPRING | 2016
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LuxuryLiving & LuxuryLivingMagazine.net
Still Turning Heads
• Delivered direct to high income households in Nassau
and Suffolk counties
• Perfect bound magazine format
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The
PAMPERED
POOCH
FAST BOATS,
FASTER CARS
HOME
DESIGN
SUNDAY, FEBRUARY 14, 2016
MORT KÜNSTLER
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• 230,000 subscribers
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•2x per year tied to engagement and wedding season
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Each day, Newsday offers topical content of interest
to Long Islanders. Covering home, family, business
and entertainment, Newsday themed sections help
Long Islanders live their best lives.
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aily
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topdocs
Need a physician? We have an
updated list with hundreds of the
best doctors on Long Island in
specialties from pediatrics to plastic
surgery.
newsday.com/topdoctors
growth, but kept at a robust level
by low interest rates and some of
the cheapest gasoline prices in
years.
The event at the Jacob K. Javits Convention Center in Manhattan, which has long been the nation’s best-attended car show,
will feature more than 1,000 new
vehicles ranging from a redesigned Mitsubishi Mirage sub-
compact starting at $13,000 to a
$200,000 variant of the Land
Rover Range Rover.
The new and remodeled vehicles boast an array of electronic
features to help drivers avoid
crashes, in most cases via warnings, but in some models, such
as the redesigned Mercedes-Benz E-Class, by automatic braking and automatic
steering, which uses video cameras to detect when a vehicle
drifts out of its lane, and steers it
back on course.
Auto analyst Jesse Toprak,
who is developing an auto information website based in Beverly
Hills, says the safety technologies are a pathway to self-driving
cars, though he thinks autonomous vehicles are at least five
years from showrooms. “By offering these accident-avoidance
technologies, automakers can
make their products more competitive today and also get ready
for the self-driving cars of tomorrow,” he said.
Even the small, redesigned Mirage will be available with a rear
See AUTO SHOW on A40
PEOPLE ON THE MOVE See who’s been hired and promoted on the Island newsday.com/business
NEWSDAY, SUNDAY, MARCH 20, 2016
he 2016 New York
International Automobile Show opens
this week as the
surge in vehicle
sales of the past
five years nationally and on Long
Island is settling into slower
newsday.com
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Newsday Homes is Long Island’s premier
real estate listing service for buyers,
sellers, renters, and service providers
— in print and digital.
Real Estate Snapshot
Your Home Spotlight
199 Dwight Lane, Great Neck, NY 11024
$2,400,000
Open House Today: 1pm - 3pm Web ID - BMTR1
A45
To have your home considered for next week’s
Home Spotlight, visit newsday.com/spotlight
NASSAU
SUFFOLK
QUEENS
Homes Sold: 352
Med Price: $400,000
Med Price ‘15: $379,000
Homes Sold: 27
Med Price: $650,000
Med Price ‘15: $740,000
Homes Sold: 121
Med Price: $400,000
Med Price ’15: $409,000
HICKSVILLE
March
REMSENBERG
March
ROSEDALE
March
OPEN HOUSE TODAY 12:30PM-2:00PM
82 Cypress Dr | Woodbury
$1,568,888
271 Baird Ct | Woodbury
Frances Mazer, LAREB | Cell: 516.857.0111
Frances Mazer, LAREB | Cell: 516.857.0111
Frances Mazer, LAREB | Cell: 516.857.0111
$729,995
This breathtaking home in a gated community
features 5 bdrms, 6.5 baths, 3 frpl, finished bonus
room, finished lower level with impressive media
room, fitness room, IGP, & cabana. | ML#2833646
Kimberly Filardi, LRESP | Cell: 516.819.1116
877.273.3750 | signaturepremier.com
We connect Long Islanders to job opportunities.
Stand out from the crowd and take your career to the next level at Newsday’s Career Fair.
Long Island’s best employers are looking for talented people like you. Whether you need a job
or want a career change, you’ll be seen by top companies who are hiring right now.
newsday.com
NEWSDAY, SUNDAY, APRIL 17, 2016
For more information about this FREE event for job seekers,
visit newsday.com/careerfair
39 Legends Cir | Melville
Updated Adventura end-unit model w/ 3/4 bdrms,
beautiful, new 2.5 bths in gated community of The
Hamlet. EIK w/ granite & wd cabinets. Hdwd flrs,
oversized deck, & 2 car garage. | ML#2835659
Frances Mazer, LAREB | Cell: 516.857.0111
Signature Premier Properties
NEWSDAY, SUNDAY, APRIL 17, 2016
229 Hamlet Dr | Jericho
$2,845,000
newsday.com
76 Hidden Ridge Dr | Syosset
Largest summit model on the Greenbelt in gated
community! Spacious rms, 3 bdrm, 3 new bthrm,
wd flrs & new bannister, fin basement features
playrm & bdrm. 2 car garage. | ML#2832208
Read about all the latest health and
nutrition news, including results of
recent studies.
newsday.com/health
FOTOLIA
NEWSDAY / J. CONRAD WILLIAMS JR.
healthnews
BY DANIELLE DOUGLAS GABRIEL
I
The Washington Post
t can be one of the most exhilarating things you
do during the workday, but nailing the lunchtime
workout can be tricky. Should you eat before or
after? How much should you pack? Shower? No
shower? And most important, how much exercise
can you pack in during a lunch hour?
The good news is that there are all sorts of tricks
for getting the most out of your midday workout
and several products that make it easier to navigate.
HOW TO PREPARE
The key is to have a plan.
The night before, pack a
light bag of just the essentials: a change of underwear,
travel-size deodorant and
wet wipes — if you won’t
have time for a shower.
Need to shower no matter
what? Consider throwing in
a bottle of dry shampoo to
cut down on the amount of
time you spend away from
your desk or wear a ponytail
that requires no maintenance
post-workout.
DEPOSITPHOTOS
Another way to stay
prepared is to keep a pair of
sneakers and toiletries in your
desk at work. That way, you
can just grab what you need
and go. Personal trainer Lee
Jordan has noticed clients
bringing no more than what
can fit into a rolled-up T-shirt.
In other words, pack light.
WHAT TO EAT
Scarfing down a big deli
hero right before a run might
not be the best idea, but you
should eat something, said
Classified
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• Real estate listing service
71 Hidden Ridge Dr | Huntington
Brick front Summit model w/ 3 bdrm & 2.5 bth. Full
fin basement w/ movie theatre, surround sound,
& new heating system. 2 car garage. Seller will
pay assessment in full. | ML#2835933
CAREER FAIR 2016
newsday.com/weightloss
Homes
OPEN HOUSE TODAY 2:30PM-4:00PM
Beautiful 1 acre Colonial on private cul-de-sac w/
IGP in sought after Woodbury Estates. 4/5 bdrm,
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frpl, & balcony. Lrg rms throughout. | ML#2842703
LAREB | Cell: 516.857.0111
Newsday Headquarters in Melville | Wednesday, AprilFrances
20 |Mazer,
Noon–6
p.m.
Have a weight-loss success story?
We want to hear from you. How did
you lose the pounds and keep them
off? Send us your story and it might
be published.
Planning can help you
squeeze exercise into
a very busy workday
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$669,900
One of a kind, 7 bdrm, 4.5 bath brick Manor House
in a cul-de-sac, 5800sq/ft. Lrg rms w/ architectural
details throughout. Mstr suite w/ new marble bath &
WIC. Heated pool & sport court. | ML#2841639
$744,888
droppinglbs
Grab lunch
(and a workout)
Source: MLSLI.com
Newsday • NewsdayHomes.com
$1,795,000
newsday.com
PHOTO GALLERY Notable Long Island celebrities newsday.com/celebs
BY TOM INCANTALUPO
NEWSDAY, TUESDAY, MARCH 22, 2016
NEWSDAY PHOTO ILLUSTRATION / NED LEVINE
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• Appears in print, digital and mobile
• Partnered with HomeFinder.com
Cars
• Car buyers/sellers automated listing service
•Appears in print, digital and mobile
•Special advertising sections 2x per week
Recruitment
• Career listing service
•Co-partnered with Newsday.com
and CareerBuilder
•Career Fair hosted 2x per year
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MONDAY January 4, 2016
HI 31° LO 16°
Mostly sunny
MANHATTAN’S HIGHEST DAILY CIRCULATION NEWSPAPER
GANG GREEN GONE
No playoffs for Jets after loss to Bills PAGE 21
Print
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subway station
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• Highest distributed circulation in NY City
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in and around Manhattan
2114492301
Source: Scarborough 2015 (Release 2) Base: New York 5 Boroughs; CAC & AAM Audit Reorts,
12 months ending 9/30/14
2114492301
JAMES EWING
Digital
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and information with exciting interactive
features and extensions.
• 6.7 million page views monthly
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No playoffs for Jets after loss to Bills PAGE 21
GANG GREEN GONE
• 1.1 million total visits monthly
 MANHATTAN’S HIGHEST DAILY CIRCULATION NEWSPAPER
Mostly sunny
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MONDAY January 4, 2016
Mobile App
Our users are multi-device and connected
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Bleecker Street
subway station
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CHANCE OF RAIN
T H E L O N G I S L A N D N E W S PA P E R
★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★
•2.7% duplication between brands
•Over 854,000 Newsday and amNewYork daily
readers are not reached by any other single
New York newspaper (Daily News, New York Post
or The New York Times)
DEMS GOP
FRIDAY-SUNDAY March 18-20, 2016
AP / GERALD HERBERT
• Together, deliver to 1.4 million readers every day
AP / LYNNE SLADKY
Newsday & amNewYork
HI 56° LO 33°
Sun, then rain
MANHATTAN’S HIGHEST DAILY CIRCULATION NEWSPAPER
Clinton builds
her lead
Trump wins 3,
Rubio drops out
A2-3 | UPDATES AT NEWSDAY COM
●
PAIN PILL DOC LAFFER’S MD GETS 8 YEARS
A6-7
COPYRIGHT 2016, NEWSDAY LLC, LONG ISLAND, VOL. 76, NO. 195
Exclusive Readership
2116428801
87%
READ ONLY
$100,000+ HHI Daily Reach
NEWSDAY/amNEWYORK
NOT THE NY TIMES
1,174,914
498,635
Newsday | amNewYork
78%
READ ONLY
NEWSDAY/amNEWYORK
NOT THE DAILY NEWS
373,411
New York Times
1,048,615
82%
357,316
Daily News
READ ONLY
NEWSDAY/amNEWYORK
NOT THE NY POST
1,115,968
Total Newsday/amNewYork Daily Readers = 1,352,475. Note: Newsday/amNewYork average daily audience.
Base: Live in Nassau/Suffolk or New York City 5 boroughs. Source: Scarborough NY, 2015 (Release 2).
309,529
New York Post
15
NEWSDAY MEDIA GROUP
BRANDS
News12.com
News 12 is a seven channel cable news station that provides local news coverage 24/7 for different regions
within the New York DMA. The combined footprint of the seven channels reaches a potential audience of
3.8 million people in New York state, New Jersey and Connecticut, including two of the five boroughs of
New York City (Brooklyn and The Bronx), most of Long Island, southwestern Connecticut, northern and
central New Jersey and most of the lower Hudson Valley.
News 12 Interactive manages the websites of each of the News 12 Networks channels. News 12 Interactive
also offers a mobile app, by which users can watch all seven of the News 12 networks via live stream.
News 12’s website and apps are free for subscribers of systems that carry a News 12 channel.
• 27.5 million monthly page views
• 4.6 million unique monthly visitors
• 11.4 million total visits monthly
• 70% of traffic delivered via mobile
Source: Adobe Omniture, February 2016
NEWSDAY MEDIA GROUP
AUDIENCE
Our Audience
Newsday Media Group Audience Profile/Composition*
Base: NY 7 County Adults**
Gender
Men
Women
Age
Age 18 - 39
Age 40 - 49
Age 50-59
Age 60+
Median Age (years among 18+)
Marital Status
Married
Level of Education
College Educated
College Graduate
Any Post Graduate
Occupational Summaries (among employed)
White Collar
Blue Collar
Management, Business & Financial Operations
Professional & Related Occupations
Household Income
$50,000 or more
$75,000 or more
$100,000 or more
Median HH Income
Household Composition
Children in Household
Own Residence
Median Market Value of Owned Home
3,134,882
45%
55%
39%
18%
19%
25%
46
49%
64%
34%
18%
69%
31%
21%
26%
61%
47%
31%
$69,339
38%
54%
$450,334
Source: NY Scarborough 2015 Release 2; *Newsday, amNewYork Print/Digital, News12.com - 7 Day Audience;
**Manhattan, Kings (Brooklyn), Queens, Bronx, Richmond (Staten Island), Nassau, Suffolk
16
17
MARKETING SERVICES
OVERVIEW
Marketing Services
From total market coverage to pinpoint targeting, we can customize the perfect product mix for
your marketing goals and budget.
Our direct marketing portfolio not only provides the reach of Long Island’s leading newspaper, but also delivers
your message through an array of powerful, targeted media outlets, including amNewYork and print & deliver.
These diverse vehicles ensure that both national and local advertisers reach their best prospects, consumers
that are not only interested in their products and services, but who are also more likely to make purchases.
MARKETING SERVICES
TOOLS
PROMOTION
AL FRON
20
GAME PLAY
Direct Marketing
$
WITH PURCHASE
OF $20 GAME PLAY
$
, INSIDE
COVERS
& BACK
98
• Variety of direct to home print materials
a month
for 15 Mbp
Internet
and Phone s
Minimum
2-year term
• Total market coverage or key saturation by date/area
• Polybagged print and deliver for FSIs, circulars,
product samples, and other inserts
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faster In
BOTH FO ternet and reliable
R ONE LO
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Our fastest ps Internet
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• Coverwraps, cover stickers, outer hang tags, and toppers
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• Supplied or Newsday created
Data/Custom Targeting
• Data management platform with Krux
First-Party Data
• On-site Proprietary Data
• Site/Section Visitors
• Social Sharers
Second-Party Data
• Publisher-to-Publisher
• Advertiser-to-Publisher
Third-Party Data
• Search Behaviors
• Browsing History
• Offline Purchases
• On-site Searchers
• Subscribers
• Agency-to-Publisher
• Demographics
• Interest/Intent
Newsletters & Alerts
20 million newsletters sent annually
•
•
Topical and timely
•Newsletters:
• Newsday Now
• Travel
• amExpress
• Feed Me
• Breaking News (Alert) • Business
• Best Bets
• Real Estate
• Sports Now
• High School Sports
• Weather (Alert)
• 1600 - Politics
• Community
• Family
• The Point
• Entertainment
Email
•Direct to device communication to opt-in subscribers
•Dedicated and multi-brand, eblasts may contain live
links and downloadable coupons
•Target demographically and geographically
PAGE
18
19
MARKETING SEVICES
STREET ELITE
amNewYork’s Street Elite
Combine the reach of outdoor advertising with involvement
of performance art through amNewYork’s Street Elite. Our Street
Elite performance team is a group of trained actors who put the
“expert” in experiential to create awareness and buzz for
partnering brands. These professional actors, singers
and entertainers bring advertiser messages to life in
fun and attention-getting ways and actively engage
with consumers. Positioned at some of the most
heavily trafficked areas through Manhattan and
the surrounding boroughs, Street Elite teams
offer heightened exposure, experiential marketing
and tremendous social sharing.
•Street Elite hits the streets during the morning
or evening commute to an estimated 200,000
pedestrians per time period
• Performances are rain or shine
• Supply props or secured by the Street Elite
Our in-house promotion team works with partners to
drive the results they need – be it tune-in, trial, new
store opening, new product launches, or to build
brand awareness.
EVENTS
Event and Experiential Marketing
As an important part of the local community, Newsday Media Group hosts a variety of signature events
throughout the year. These live consumer events are available for sponsorship and often include a charitable
element as part of Newsday’s commitment to give back to the communities we serve. In addition, Newsday
Media Group creates custom events for trade and consumers, each designed to create awareness, convey
information and stimulate response for our sponsors.
2016 Outdoor Events
Held at Newsday’s Long Island corporate headquarters, our calendar of outdoor, family-friendly events
provides unique opportunities for one-on-one interaction between sponsors and their best customers.
When it comes to events, Newsday Media Group puts the “expert” in experiential.
Field of Wheels – May
The destination car show of the year! Thousands of car enthusiasts of
all ages are revved up for this day-long festival of automotive excellence.
Outdoor Movie Night – August
Spotlight your brand in front of thousands of Long Island families!
Featuring a family-friendly movie played on a movie screen under the stars.
Marching Band Festival – October
This 3-night extravaganza of music, community spirit and family fun
celebrates the talent and commitment of Long Island’s high school
marching bands.
Flick & Treat Festival – October
Bigger, booier and better than ever! Align your brand with Long Island’s
most popular family-friendly fall event and meet one-on-one with
thousands of receptive customers.
20
21
CALENDARS
NEWSDAY
Newsday Print Editorial Special Sections Calendar
Editorial Special Sections
Entertainment
Special Events
Summer Movie Preview
4/24/16
Black History
1/31/16
Summer Arts Preview
5/22/16
LI Life Graduation
6/12/16
Fall Theater, Arts & Movie Preview
9/4/16
Fall TV Review
9/18/16
Holiday Movie Preview
11/13/16
Fashion
Spring Fashion Week
Fall Fashion Week
Long Island Marathon
LI Life Gardening
Marching Band Festival
5/2/16
5/8/16
10/18/16 - 10/20/16
Sports
2/12/16 - 2/19/16
9/9/16 - 9/17/16
Holiday Sections
LI Life Shopper’s Survival Guide
11/20/16
Ultimate Holiday Gift Guide
11/23/16
LI Life Holiday Lights (Part 1)
12/11/16
LI Life Holiday Lights (Part 2)
12/18/16
MLB Preview
High School Football Preview
4/3/16
8/28/16
NFL Season Preview 9/8/16
NBA Season Preview
10/26/16
High School Winter Hoops Preview
High School Fall All Stars
12/4/16
12/11/16
Voters Guide
School Voters Guide
5/15/16
Political Voters Guide
10/1/16
Advertising Special Sections
Colleges/Education
Presidents’ Forum Careers & Education National College Fair / College Prep Guide
Careers & Education 2/21/16
4/10/16
9/25/16
10/9/16
Luxury Living
Luxury Living (Spring)
Luxury Living (Summer)
Luxury Living (Fall)
Luxury Living (Holiday)
3/13/16
6/19/16
9/11/16
11/20/16
FunBook
Spring Edition Fall Edition 5/22/16
10/9/16
Health
Healthlink: Healthy Start
Healthlink: Spring Health
Living Well
Healthlink: Women’s Health
Healthlink: Men’s Health
Top Doctors
Healthlink: Family Health
Healthlink: Fall Health
Healthlink: Health @ 50+
Tourism
LI Travel Guide
Cross Sounder
Guide to Wine Country
2/22/16
6/7/16
6/22/16
1/26/16
3/15/16
4/15/16
5/10/16
6/7/16
7/26/16
8/9/16
10/4/16
11/8/16
What’s Happening on Long Island
What’s Happening What’s Happening What’s Happening What’s Happening What’s Happening What’s Happening What’s Happening What’s Happening 2/5/16
3/18/16
4/29/16
6/3/16
8/12/16
9/16/16
11/4/16
12/9/16
Home & Gardening
Long Island At Home
Long Island At Home
4/13/16
10/5/16
Weddings
Wedding Style
Wedding Style
2/14/16
6/12/16
Note: Dates subject to change.
CALENDARS
amNEWYORK
amNewYork Print Editorial Special Sections Calendar
January
Travel: Romantic Getaways
Health Section
Golden Globes Preview
Charter School Open House
Education Spotlight
AFC/NFC Championship Preview February
Black History Month
Health Section
The Big Game Party Guide
Grammy Preview
Chinese New Year
Charter School Open House
Education Spotlight
NY Fashion Week (Fall/Winter)
Valentine’s Day
Travel: Spring Break / Cruises
Oscar Preview
1/5/16
1/6/16
1/8/16
1/11/16
1/12/16
1/22/16
2/1/16
2/3/16
2/5/16
2/5/16
2/8/16
2/8/16
2/9/16
2/11/16 - 2/18/16
2/12/16
2/16/16
2/26/16
March
Spring TV Preview
Health Section
Spring Movie Preview
Charter School Open House
Spring Music Preview
Education Spotlight
Big East Tournament Preview
St. Patrick’s Day
March Madness (NCAA) Preview
Style: Spring Preview
Spring Arts Preview
3/2/16
3/2/16
3/4/16
3/7/16
3/8/16
3/7/16
3/9/16
3/17/16
3/17/16
3/22/16
3/25/16
April
Masters Golf Preview
Health Section
Education Matters
NHL Playoff Preview
Tribeca Film Festival Guide
NBA Playoff Preview
Spring Real Estate Preview
Earth Day
NFL Draft Preview
4/4/16
4/6/16
4/12/16
4/13/16
4/13/16
4/15/16
4/21/16
4/22/16
4/28/16
May
Mother’s Day Guide
Health Section
Cinco de Mayo
Tony Awards Preview
Education Matters
Travel: Northeast Getaways
Summer TV Preview
Summer Movie Preview
Summer Guide #1
Summer Guide #2
5/2/16
5/4/16
5/5/16
5/6/16
5/9/16
5/17/16
5/25/16
5/27/16
5/27/16
5/31/16
Note: Dates subject to change.
June
Health Section
6/1/16
NBA Finals
6/2/16
Tony Awards Viewing Guide
6/3/16
Puerto Rican Day Parade Guide
6/10/16
Father’s Day Gift Guide
6/13/16
Education Matters6/13/16
Summer Music Preview
6/21/16
NBA Draft Preview
6/23/16
Gay Pride Parade Feature
6/24/16
NHL Draft Preview
6/24/16
Wimbledon Preview
6/27/16
July
Health Section
7/6/16
MLB All Star Game Preview
7/8 -7/12/16
Education Matters7/11/16
August
Health Section
Education Spotlight
Back to School Shopper’s Guide
Fall TV Preview
Fall Movie Preview
USTA Preview
Travel: Fall Travel / Quick Getaways
8/3/16
8/9/16
8/19/16
8/24/16
8/26/16
8/29/16
8/30/16
September
Labor Day Weekend Guide
9/1/16
Health Section
9/7/16
NFL Season Preview
9/8/16
NY Fashion Week (Spring/Summer)
9/7 - 9/16/16
Fall Arts Preview
9/8/16
Education Matters9/12/16
Style: Fall Preview
9/20/16
Fall Real Estate Preview
9/22/16
October
Wine & Food Festival Guide
10/3/16
Health Section
10/5/16
New York Comic Con Preview
10/6/16
Hispanic Heritage Special Section
10/7/16
Education Matters10/10/16
Halloween Guide
10/24/16
November
Travel: Sun & Ski Special
11/1/16
Health Section
11/2/16
NYC Marathon Coverage
11/4/16
Education Matters11/7/16
Holiday Movie Guide
11/11/16
Best of New York
11/15 - 11/16/16
Thanksgiving Shopping Guide
11/23/16
Cyber Monday Guide
11/28/16
December
Holiday Gift Guide
12/5/16
Health Section
12/7/16
Education Matters12/12/16
Last-Minute Gift Guide
12/19/16
New Year’s Party Guide
12/27/16
22
NMG Advertising Telephone Numbers
National
T: 646.293.9424
Classified
T: 631.843.3607
Local Retail
T: 631.843.2500
Local Inside Media Sales
T: 631.843.4050
Direct Marketing
T: 631.843.2723
Advertising Special Sections T: 631.843.2630
Event Marketing
T: 631.843.2907
Newsday Connect
T: 631.843.2200
amNewYork
T: 646.293.9499
Newsday.com
Contact Information
Our goal is to make doing business
with us easier than ever before. For
more information, please email:
[email protected]
amNY.com
News12.com
Newsday Media Group
235 Pinelawn Road
Melville, NY 11747
amNewYork
240 West 35th Street, 9th Floor
New York, NY 10001
www.newsday.com
APR2016 CUMULUS MEDIAKIT