TO CONTINUE TO World`s Fair 1964 Guide

Transcription

t
I
I
t
-INE'IJSTFIIA
r3
U.S. POST OFFICE
The nation's most mechanizedmail service is in operation in a purely functional building put up by the Fair, and the
public is invited to watch. A multitude
of new sorting and handling machines
enablesthe Post Office to deliver twicea-day, six-day-a-week mail to all Fair
exhibitors.A nine-foot-high ramp leads
visitorsthrough the working area,where
they may watch the machines in operation while a recordednarration explains
what is going on below.
* Admission:lree.
The maximum height of the New York
State pavilion's tallest tower was set by
federaf aviation authorities at 226 feet
becauseof the Fair's proximity to LaGuardia Airport. In 1919-1940.,when
planes used shorter landing approaches,
there was no height limit.
t4
long. is coveredwith lightweight Fiberglasand restson just four pylons. Next
to it rises one of the tallest structures
at the Fair, a 14o-footmicrowave tower
through which TV shows originating at
the Fair are transmitted. Windows at
the baseof the tower look in on the control equipment and the engineers and
monitors on duty.
* Admission:
free.
Highlights
FRorvrDRUMBEATTo rELsrAR. For the
tour through comunications history,
the visitor. in a moving chair with earphones, is whisked through scenes
showing the progressof man's efforts to
communicatewith others. Movies, stage
setsand specially projected pictures tell
the story with a theatrical three-dimensional effect, accompanied by music and
a narration.
TELEPHONES
AND TIC-TAC.TOS.
ThC
tCCh-
nologicalexhibits in the lower level of
the Bell pavilion are interspersedwith
games.Visitors may test-their own musical pitch or they may play tic-tac-toe.
The development of the telephone is
'illustrated,and guests may use actual
"picturephone" instruments developed
by Bell TelephoneLaboratories.The Visible Speech exhibit transforrns voices
into visual symbolson a TV screen.The
products of more than 80 years of research and development by the Bell System are on display. A large illuminated
wall screentracesthe various networks
that tie together local, national and international calls.
BELL SYSTEM
Man's sprediest communication was
once by drumbeat and smoke signal.
Now he sends messages around the
world by bouncing them off satellites
in space.The siory of this breathtaking
advancein communications is told visually in a l5-minute armchaiS ride in
the giant "floating wing" that comprises
the upper story of this pavilion. In a
lower level, an exhibit hall is devoted
to the technology of modern communications and its history of continuous
development. The wing itself, 400 feet
I5
POOL OF INDUSTRY
Every night as darknessfalls a spectacular display of synchronizedwater, fireworks. color and music at the Pool of
E2
www.butkus.org/postcards
l
I
t
tI
i
rt
Industry caps the day and launches the
evening at the Fair. The largest fountain in the world. the Fountain of the
this
P l a n e t s , s en d s ro u g h l y 1 0 ,0 00 tons of
water into the air in shifting patterns,
s o m e t i m e s a s h i g h a s 1 5 0 fe et. Rockets
a r e r e l e a s ed fro m 4 6 4 l a u n ch er s, lights
c a s t i n gc l o s e t o I 5 0 m i l l i o n c a n d l e p o w e r t h r o w c ol o r e ffe cts o n wa te r and sky,
a n d t h e m usi c o f a 6 0 -p i e ce s ymphony
o r c h e s t r a so u n d s o ve r l o u d sp e aker s- all
w i t h c o o r d i n a te d ti mi n g a n d effects.
T h e f o u n t a i n , co ve ri n g 2 5 ,OOO squar e
f e e t , c o m p o se s i ts p a tte rn s th ro ugh 2,000
n o z z l e sa n d i s c o m p l e t e l y a u t o m a t e d allowing split-second timing so the
water can bc synchronizerl rvith the
is the
Ifouse
of Good, Taste
Edward Durell Stone
designedit.
And you can seeit
at the IVeruYork lWorld'sFair.
fireworks, lights and music. Each night,
o n e o f f i v e d i ffe re n t mu si ca l pr ogr ams
is presented.
The Fair generated so many
new
tele-
phone numbers that the Manhattan
Yel-
low Pages included a World's Fair classification
in
World's
Fair
its
listing
It
information
also
page
has
in
a
the
front of the book
Hamntond lll-102 Spinet Organ, in u,alnut,
c o n t e n t p o r a r ys t y l i n g . $ l 5 2 5 . *
this
is the
Organ
T6
of good, taste
BOY SCOUTS
OF AMERICA
Hammond designed it.
You can,see it
in, the House of Good Thste.
( I{ear the main gate.)
The Scout ServiceCorps, composedof a
d i f f e r e n tg r o u p o f l l 0 b o y sa n d l l l e a d ers each week, demonstrates scouting
s k i l l s i n a n o p e n - a i rp a v i l i o n . I n c a n o pied booths, Scouts and Explorers put
o n e x h i b i t i o n so f k n o t - t y i n g , m a p a n d
compassreading and fire-making-and
invite onlookers to try their hand.
W i t h i n a 1 0 0 - s e aC
t o u n c i lR i n g , v i s i t i n g
scout units join the Service Corps in
various special shows developing the
pavilion's theme, "The Wonderful
W o r l d o f S c o u t i n g . "P r o g r a m s i n c l u d e
s e a m a n s h i p ,s i g n a l i n g a n d r o p e - s p i n -
And at your
Hammond dealer's.
HAMMOND
ORGAN
muslc's most glorious aoice
*
F.O B. factory, subject to change without notice.
@1964,
Hammond
Organ Company
-INE'USTFIIAL
ning, as well as a nightly campfire with
singing and storytelling. Members of
the Service Corps, wearing distinctive
red jackets and Unisphere armbands,
are also stationed about the fairgrounds.
They form honor guards for distinguished dignitaries and take part in
other Fair ceremonies.
g ServiceCorps' hometlwns are listed at
the pavilion for visitors who wish to
know if any boys from their .area are
on duty. From late May through September, the boys come from 12 states;
during the other weeks they represent
troops in the New York area.
* Admission:free.
The life-sizeddinosaursin Dinoland were
createdin upstate New York. They were
floated down the Hudson River on barges,
causing a monumental traffic snarl on
New York Cityls West Side Drive.
Parking at the Fair is controlled in a nearby office where automatic machines record each automobile in and out of the
parking lots. When a lot is full, switches
are thrown, signs reading "Available
,Parking" change to "No Available Parking," and arrorrys light up, pointing to
the nearestlot with open space.
f8
RHETNG'LD
The charm of another era gives this exhibit its special quality. Three eating
places-an old-fashioned restaurant, a
tavern and an outdoor cafd-are recreated by Liebmann Breweries beside
a tree-lined park on a cobblestoned,
gaslightedNew York City streetof 1904.
The buildings .and shops along the
street display Victorian products. Continuous entertainment is orovided
about the area.
* Admission:free.
a-,
'. T
RUSSIAN ORTHODOX
GREEK CATHOLIC
CHURCH
This pavilion is a replica of the historic
RussianOrthodox chapel built at Fort
R o s s , C a l i f o r n i a , i ln8 2 J , a t a t i m e w h e n
the Czar was claimi.ng part of the West
Coastas Russianterritory (Rossiya,the
original name, means "Russia"). Inside
the simplewooden chapelis the main exhibit: an icon whose gold covering is
encrustedwith jewels. It is one of a
type modeled after the famous l6th
Century icon of Our Ladyol Kazan.whose
miraculc'ruspowers were recognized by
the Church. Other religious .objects
complete the exhibit. A kiosk sells reproductions of the icon.
* Admission:free.
Highlights
FUNoNTHE srREET.There is continuous
entertainment on the bandstand at the
center of the exhibit; from time to time
special guests appear. including Miss
Rheingold. In addition, a barbershop
quartet and other performers entertain
along the street and in the tavern and
cafd.Park bencheson the green provide
excellent seats for watching the fireworks at the nearby Pool of Industry.
REsTAURANTS.The Rheingold Tavern and the adjacentSidewalk Cafd specialize in sandwiches,beer, coffee and
soft drinks. At the opposite .end of the
street,The Town House Restaurantpresents a turn-of-the-century setting for
brunch, luncheon and dinner with the
first glass of beer on the house, as a
gestureof old-fashionedhospitality.
84
t
TheGuideStepprinciplemakesothershoesobsolete!
Y o uc a n ' t s e et h e d i f f e r e n c eY. o u f e e l i t .
T h e G u i d eS t e p p r i n c i p l ew a s d e v e l o p e db y a l e a d i n g[ a s t e r n U n i v e r s i t ya f t e r
3 0 y e a r so f r e s e a r c h i ntgh e r u n n i n g ,w a l k i n g ,a c t i v ef o o t .
R e s u l t :t h e f i r s t s h o e d e v e l o p e df o r t h e f o o t i n a c t i o n .T h e G u i d e S t e p l a s t
i s s c i e n t i f i c a l lcya l i b r a t e di n n i n e t e e np l a c e s( o r d i n a r yl a s t sa r e u s u a l l ym e a s u r e d
i n o n l ys i x ) .
GuideStepsare designedto providemore toe room for easyflexing;designed
to fit more snugly at the heel to reducerubbing;designedto providea stronger
m i d - s t e pY. o u c a n f e e lt h e w o n d e r f udl i f f e r e n c eB
. u t y o u c a n ' t s e ei t .
D i s c o v eG
r u i d eS t e p ,t h e s h o e sf o r m e n o f a c t i o n .T a k et h e 1 0 S t e p C o m f o r t
T e s t .G u i d eS t e p s ,$ 1 2 . 9 5t o $ L 7. 9 5 .
S h o w n :b r o w n 4 e y e l e tb l u c h e rw i t h
" L i v i n g( F o r m u l a
X - 1 0 0 0";r u L e a t h e r
u p p e r s . A l sbol a c k .
z. n..EJn
negluidefitepshoe
q p
a uaIitv rod
::i,:'-:I i':?l'.';ii; il i:,,.
tsrs^.a
b
IJSTFIIA
-INE
An exhibit traces the 75-year history of
Parker handwriting implements; another displays photographs of various historic occasionswhen Parker pens were
used.
* Admission:free.
Highlights
'../
SCOTT PAPER
INTERNATIONAL
ing
A l5-minute tour through an indoor
"Enchanted Forest"-complete
with
bubbling spring, real and artificial trees,
and a ceiling of simulated leaves-tells
the story of paper from woodland to
home. A separate building has special
rest facilities, including a lounge and a
diaper-changing room. The two other
major structures are a 5O-foot-highdecorative tower and a special building set
on stilts, 14 feet off the ground, that
housesthe exhibit offices and has a private lounge. In the landscaped park outside are canopied shelters and benches
for relaxation.
! TheJorestcomesalivein the tour of the
exhibit building. Pictorial displays show
how trees are grown, cut, and floated to
mills; other photographs show how
they are barked, chipped, pulped and
bleached.On a large rotating cylinder,
words and pictures describe the papermaking processesthat follow. Another
part of the forest is devoted to a, series
of exhibits concerning the company's
products.
* Admission:free.
20
the
Fair's
PEN
theme
FRIENDS.
of
Peace
FUTthCTthrough
Understanding, and in cooperation with
People-to-PeopleInc., headed by former
PresidentEisenhower,the company supplies any interested visitor with a form
on which he may fill in his name, address,age and his interests. A computer
matches this information with data on
participantsabroad,and within seconds
suppliesthe name and addressof a foreign pen friend on a special overseas
mailer. Parker expects to supply more
than a million names during the Fair's
two years.
Picturesshow the
HrsroRrcsrcNATUREs.
signing of historic documents, among
them the German and Japanesetreaties
of surrenderending World War II.
The World's Fair fire department consists
of more than 100 specially trained men,
all of them retired from the New York
City Fire Department. They use special
I 7-foot pumpers-instead of the usual 2 5footers-so the engines can turn around
in the fairground's narrow streets:
PARKERPEN
The launching of a million international friendshipsis the primary aim of this
pavilion,which offersvisitors the names
of pen friends from other nations. Ninety writing desks equipped with pens,
postcardsand stationery are available
for this (or any other) correspondence.
2L
CONTINENTAL
INSURANCE
The theme of the pavilion is "Great Moments of the American Revolution." The
fagadeof the exhibition building forms
86
r\
ORIEIVTAL REFI]VENIE]VT.
Is an innate manifestation found
in classical Japanese paintings
as well as Japanese industrial
products.
Representative are
Diesel trucks and buses manufactured by HINO
MOTORS,
on whom honor was bestowed by
t
#
the Japanese government when
it
selected HINO
to
display
its Diesel Engine at this fair. National pride in HINO MOTORS
stems from its outstanding record
in the international market.
;
'-";l
.@Hlilt} M{}TCIRs,LT
l
.
.
N i h o n b a s h i ,T o k y o , J a p a n
.
;:
.,.1
I
I
I
I
t
I
-INDIJSTFI
a strikingly modern shadow box, which
frames an outside projection screen for
showings of a musical cartoon view of
history. On display within the building
are dioramas, large color transparencieS
and works of art.
* Admission:Jree.
Highlights
A PARADE
OF HEROBS.
,,CiNCMA
,76,,,
Robert Moses, president of the Fair, has
servedin an uninterrupted seriesof public
p o s t s s i n c el 9 l l . I n a l l , h e h a s h e l d 1 6
city offices and l2 state'offices (he once
had six official state and city jobs at the
same time). Now in his mid-seventies,he
still fills two posts concerned with New
York City's highway system.
A
continuous lO-minute screen show, is
seenfrom a viewing platform that holds
200 spectators.In cartoon and song,the
show tells of RevolutionaryWar heroes,
some known to all Americans,some obs c u r eA
. mongthem:
g SharpshooterTimothy ("Double-barreled") Murphy picked off a British general at the Battle of Saratoga.
9 Lady in uniform. Deborah Sampson,
fought as a Continental soldier.
g Mountedsclut Allan Mclane gathered
intelligenceand funneled British food
into Patriot larders.
by John Glov\ Marblehead.fishermen.led
er, successfullyextricated Washington's
defeated force by boat from the Battle
of Long Island, and later rowed it to
successat Trenton.
q AbledrillmasterGeneral Friedrich Wilhelm von Steuben; who could swear in
four languages,molded an army.
g Commanderin Chief George Washington.
A ContiAND pATNTINGS.
BATTLEs,MAps
nental soldier (the exhibitor's familiar '
trademark) stands inside the exhibit
building in a color transparency of a
paintingby Tom Lovell. Dioramas show
thewinter encampment at Valley Forge;
the Battles of Bennington, Fort Moultrie and Long Island; and, on a simulated sea, Captain John Paul Jones's BonhommeRichard,her guns blazing, fighting Serapisrail to rail. Also on the exhibit floor:
S Patriotic paintings,commissioned by
Continental Insurance over the years,
are on display.
g Transparencies
detail some of the oper-'
ations of The Continental Insurance
Companies.
\ An illuminatedmap of the U.S. shows,
by push button, facts and figures about
the entire U.S. or any of the 50 states.
22
CHUNKY CANDY
A transparent candy factory-two glasswalled buildings connected by a cooling
tunnel-enables visitors to watch candy
bars being made in an almost completely automated process. The pavilion,
called "Chunky Square," also has a
playground of I I abstract sculptures
that youngstersmay climb on.
* Admission:free.
Hightights
cANDy rN pRoDUCrroN.With the normal
manufacturing speed slowed to make
every step readily understandable, candy bars are produced, cooled, wrapped
and boxed. The freshly made candies
are sold at a salesbooth.
To PLAY wrrn. In the "SculpSTATUES
ture Continuum" playground, children
may clamber all over the plastic abstractions.which vary in height from two to
14 feet. As an extra surprise for the
youngsters,when the statues are viewed
through special peepholes, they align
in the form of recognizable objects-a
duck. a man standing on his head. a
giraffe and so on.
The rooJ of the Berlin pavilion is made
of plastic so flexible that a bit of it was
pulled down into a funnel-shaped runoff
for rain; the water drains into a pool ins i d et h e p a v i l i o n .
88
t
t
a
r
$n
Carrier at the Fai.r.Ttie House of Good Taste. you can see Carrier yearround residentialair conditioning here.
*
,*
The Festivalof Gas Building. Gas is the
fuel that cools this buitding. See the
C'arrier Hermetic Absorption Machine
that uses heat to produce refrigeration.
#
*
The Electric Power and Light companies' Tower of Light. The cooling for
this building starts with a carrier centrifugal Refrigerating Machine.
carrier was first to adapt the centrifugat principle to refrigeration. The
equipment is on display and operating.
$
There are many other buildings at the Fair which are air conditioned with
carrier units. visit them and you'll understand why there is more carrier
air conditioningserving more people in more places throughout the world
than any other make.
Administration Building o Christian Science Pavilion o General Electric
IBM Pavilion D National Cash Register c New England States Exhibit
New York City Building c Press Building a Schaefer Beer tTransportation
Building D. U. S. Pavilion o Vatican Pavilion tr Atomedic Hospital
l
@"
Air conditioning company
3
IJB?FITA
-lNE
23
cLArRoL
Women only are allowed in this exhibit: a round glass structure called the
Clairol Color Carousel, which has 40
private booths on a slowly circling turntable. During a six-minute ride in one
of the compartments, each visitor is
given a complete hair-coloring analysis.
Specialdevices on the Carousel'ssteps
show the ladieshow they would look in
varic'rushair shades and styles.In the
moving booths, the visitor hears a
recording of hair-coloring information
'lpersonal information"
and fills out a
card. The cardsare fed into a computer
which, on the basis of the information,
suggeststhe most flattering hair shades
for eachwoman.
* Admission:free.
The Unisphere is the largest globular
structureever built by man. It is also the
largest structure in the world fabricated
entirely of stainlesssteel (470 tons were
used).The National Arts Club has cited
the result as "one of the most outstanding achievementsin structural sculpture
of this decade."
24
GENERAL ELECTRIC
Under a huge, gleaming dome suspended from spiraling pipes, the GE exhibit,
called "Progressland,"depicts the history of electricity, from its beginnings
to the mighty bang of nuclear fusion.
"The multipart show, produced by Walt
Disney,usesa unique theater. Here the
seatedaudience is carried past a number
of stages;there are reflecting mirrors.
startling visual and sound projections,
and, in the climax, neutron countersand
other instruments to document graphically the demonstration of controlled
t h e r m o n u c l e a rf u s i o n .
* Admission:free.
* Length ol show: 45 minutes;250 people
admittedeveryfour minutes.
Highlights
In the first part of
cARousELTHEAT,ER.
r h e p r o g r a m ,s e p a r a t ea u d i t o r i u m s ,e a c h
holding 250 people, circle into position
and are carried past stages on which
Iife-sized,three-dimensional,animated
human figures move, talk, laugh and
act out the story of electricity in the
'90s
to the present:
home from the Gay
\ A late l9th Centuryhomeis shown. Its
inhabitants struggle with all the latest
luxuries: telephone, gas lamps, gramophone, kitchen pump, a hand-cranked
clotheswasher and a hand-pumped,airsuction vacuum cleaner.
'20s
comes next, with
9 A homeol the
coffeemakers and sewing machines,
"monitor"-topped refrigerators and a
homemade cooling device for hot
weather: an electric fan that circulates
air over a cakeof ice.
9 The'40s are recalled with the little,
round television screen, enlarged a bit
by a water-filled lens, plus some odd
applications of electricity: e.9., housewives mixing wallpaper pastewith cake
mixers.
\ Theglories ol today glitter in a living
room at Christmastime, a glass-enclosed,
electricallyheated patio, a kitchen that
all but runs itself.
THE coRRIDoR oF MIRRoRs. Visitors
pass through a hall in which giant.
photos of GeneralElectric scientistsand
engineers-at work on laser rays, space
technology. nuclear experirnents and
low-temperature research-are reflected
and re-reflectedin mirrors until it seems
that whole armies of scientists are
present.
By means
THEsKy-DoMEspEcrAcur,^nn.
of a dramatic new prolection technique,
the interior of the great dome is filled
with the sights and soundsof the great
90
F
"But cloes FUJITSII
ttctttctllv
make
tlrcir uu)rt transistors ?"
7
,7
l
They
certainly
FUJITSU
semiconductor
that
Why
I
llecause
The
only
a tro u t
for
\r'as
the
Japanese
LIMITEI)
data
fir st
filrn
an
Japanese
lenses.
in
series of
fir r n
developed
That
the
leading
the
rvas over
Japan
data
to
go
can
we
be
computers.
enter
the
fi r s t
c or r l .
dor nes ti c
ten years ago.
Pavilion
is
communications,
manufacturer
into
computer.
ourselves
FAC()M*
They
circuits,
that
electronic
parts
the
integrated
components
called
processi.g,
Japan's
svsterns.
ancl clectrorric
olrr
year s ago.
displayed
for
thin
other
all
of
231
Japan
pfocess control.
the
rnachine
designing
FACOM
FLIJ ITSI I
cliodes,
all
rnaking
quality
trve n ty
throughout
catiorts
by
the
I-IMIT E I)
field,
computer
and
cornplicated
strre of
F U J I T SL I
transistors,
circuits,
fantastically
absolutely
puter
do !
rnakes
of
used
and
communi-
*FACOM : Fujitsu Automaric COMputer
Visit the FUJITSII
P R E S I D E N T:
Display in the Japan Pavilion No. I.
K A I ' { J l R OO K A D A
FAJ'ISA UMITEN
Co^ûnicetiont etld f,hct ronict
roKYo,JApAN
-INE'1'STFIIAL
natural sourcesof energy: fierce electrical storms. flre, a blazing sun and thousands of spinning atoms. A narrator
describesman's historic search to harness energy and introduces the fusion
experiment to follow.
FUsroN oN EARTH. In the first dem.thermonuclear
onstration of controlled
fusion to be witnessed by a large general audience,a magnetic field squeezes
a plasma of deuterium gas for a few millionths of a second at a temperature of
20 million degreesFahrenheit. There is
a vivid flash and a loud report as atoms
collide, creating free energy (evidenced
on instruments).
ELEcrRrcLrvrNG. Apart from the scheduled show, a model all-electric community is on display with the latest
electrical innovations for the home,
public buildings, industry and space
exploration.
The Ford pavilion featuresa unique musical combo called "Auto Parts Harmonic
Orchestra." The instruments include a
harp made of a transmission housing,
drive rods, brake cables and part of a
Falcon body; and a trumpet fashioned
from a section of axle, fuel pump parts,
a rocker arm shaft, heater hose and a
headlamp housing.
25
BETTER LTVING
This pavilion, third ,largest at the Fair.
is a giant showplace 'for .the products,
servicesand ideasthat enrich America's
standardof living. Some 250 exhibitors
carry out the theme with displays that
fall into six major categories:food, fashion, home, leisure, health and security.
There are great {ood exhibits, up-todate fashion shows, displays of home
furnishings, art shows and concerts. A
play school-the Child's World Center
-takes careof small children for a moderate fee while their parents look at
the pavilion. Visitors may ascend to the
third floor on glass-enclosedescalators
and then descend through the exhibits
via inclined walkways. Or they may ride
to the roof of the building aboard elevators enclosed in a huge glass tower,
which offers a spectacular view of the
Fair.
* Admision: Jree.
Highlights
urE. Audio-visuat presenTHE LETsTJRE
tations and live programs are offered
dealing with such subjects as recreation,
sports and travel.
A TRUcKLoAD oF FooD. A glass-walled
trailer truck, containing the 9o-day food
supply for an average American family,
is a feature of a large and varied food
exhibit. Elsie the Cow. representing the
Borden Company, stars every 15 minutes in a fanciful show with animated
figures.
CRYSTAL
PALI\CE
OF FASHION.
ThC
SCC-
ond level of the center functions as a
fashion headquarters.Amid decorations
inspired by London's Crystal Palace of
1851,four fashion shows a day are presented in an amphitheater. Kiosk booths
exhibit the latest in fashion, from cosmetics to accessories.
HousE wrrH THE Mosr. The first level
is mainly devoted to the home: what to
build it with, how to furnish it. At the
center of the floor is a full-sized sevenroom dream house fitted out with the
last word in modern materials, furnishings and design ideas. The Gallery of
Kitchens presents the latest in equipment and appliances for the kitchens
of today and tomorrow. The Promenade of Interiors is a comprehensive
exhibition of interior decorating, lively
with a variety of new fabric, furniture
and lighting ideas.
THE cR.EATTE LrFE. The "Better Living
Art Gallery on the roof presents "Four
Centuries of American Masterpieces,"
selectedby a group of curators from
leading 'museums. The Better Living
Theatre. on the second level, features
plays, concerts, fashion shows, movie
92
premieres and lectures. An FM radio
station broadcastsprograms from a studio adjacentto the theater.
L A D T E s ' H A V E N .I n t h e O f f i c i a l H o s p i t a l i t yC e n t e r f o r t h e W o m e n ' s O r g a n i z a tions of the World, visiting members
of any ctf 265 women's clubs are made
welcome.
ATTHE srocK MARKET. Visitors are encouraged to seek advice about financial
investments at a stockbrokerage office
in the lobby.
REsTAURANT.The Hilton International
Food Bazaar has moderately priced fcnd
prepared in five separate kitchens by
c h e f s f r o m H i l to n h o te l s a round the
world.
The dern<llition clause in exhibitrlrs' contr.lcts requires th.rt at thc
F.rirls end ev-
erything must be removed to a depth of
four feet, and the plot
and planted with grass
must
be gracled
-./
ZO
JULIMAR FARM
A number of gardens-Polynesian, Rena i s s a n c e ,h e r b , E n g l i s h , a n d s o o n - c o m prise the main exhibit of this pavilion,
which is sgr nstlr ed by a new c or por ation that sells "packaged gardens," i.e.,
garden designs custom-fitted to the client's requirements. The tiny pavilicln,
which is in the style of a contemporary
Southern plantation, was designed by
noted architect Edward Durell Stone,
and the exhibit gardens are by his son,
Edward Jr The company's line of gourmet foods-Hawaiian
coffee, Swedish
pancake flour, exotic jams and jelliesison salein the pavilion.
* Admission:free.
KOREA PAVILION
Has an original Korean restaurant,entertainment,
h a n d i c r a f t s( f o r s a l e ) , a w o n d e r f u l f i l m
a n d s l i d e s h o w . A d m i s s i o ni s f r e e .
Tefephone:AR l-62LO
O P E R A T EBDY K O R E AT R A D EP R O M O T I OCNO R P .
INEDT' ETRIA
rryffi27
E4î
v
ti f,nl
A BrilliontBreok-through
in Modern
Mqp-moking
!
The Officiol Souvenir Mop shows qll build.
ings qnd exhibits more cleorly thqn your
9wn eyes could ever see them. Mognificent
color, fine detoil.
SCHAEFER
This restaurantand exhibit area is roofed
with air-filled plastic disks that look like
huge pillows. The hand- and footprints
of some 75 celebrities are set in the
pavement, the history of brewing and
the 200-yearrole of the Schaeferfamily
in it are depicted inside, and a gallery
of outstandingsports photographsis on
display.The restaurant,offering Americ a n - s t y l el u n c h e o n sa n d d i n n e r s , i s i n
a large wing that adjoins the exhibit
building. In the center of the restaurant
s t a r i d sa n i l l u m i n a t e d f o u n t a i n l 2 f e e t
tall; nearby are ornamental trees that
at night appear to be filled with twinkling fireflies.Outsideare a beer garden
for ]00 and a curved bar, 100 feet long,
which the exhibitors claim to be the
largestin the world. At the bar there
a r e t e l e v i s i o ns e t s f o r w a t c h i n g a c t i v i ties elsewhere at the Fair.
* Admission:lree
DETUXE EDtilON . . . JUST $2.S0
Send for this Deluxe Edition, on fine cloth,
rolled in q colorful tube, suitoble for froming. (Actuol size 26" x 331/n".)
This only Officiol Souvenir Mop of the Foir,
in oddition to the 3-D detoil of the Foir site
on one side, feotures o color mop of oll Foir
qpprooches on the olher.
ooooooooooooooooooooooooooooo
D E I U X ES O U V E N I RM A P T i m eI n c .
P.O.Box 1003,Westbury,New York
Pleosesendmecopiesof the DeluxeOfficiol
SouvenirMop of the New York World's Foir.
I enclose$2.S0 (checkor money order) plvs 254
posfoge& hqndlingfor eoch copy ordered.(Add
locol soleslqx whereopplicoble.)
28
PEPSr-coLA
T h i s p a v i l i o n b r i n g s a s m a l l - s c a l eD i s neyland to the Fair in a salute to the
children of the world. A series of ing e n i o u sW a l t D i s n e y a n i m a t i o n s i s t h e
main show. The U.S.Committee for the
United Nations Children's Fund opera t e sa n a d j o i n i n g b u i l d i n g w i t h i t s o w n
exhibit area. In the larger building a
nine-minute boat ride takes visitors
through miniatu re settings f rom many
countries, where Disney-made figures
City-Stete-ZipGode-
f
NEC-Forging the tuture through electronics
This 98-ft. diameter antenna is NEC's contribution to the new worldwide
TV relay network and, by way of orbiting communication relay satellites,
w i l l a f f o r d y o u a g o o d c h a n c e o f s e e i n g t h e 1 9 6 4T o k y o O l y m p i c G a m e s .
NEC, the world's leading manufacturer of telecommunication and electronics ecluip-ent, demonstrates at the Fair a variety of other advanced
electronic equipment, such as the Electronic Travel Brain that will work
out rn'orldtour planning at your desire.
Make your plans now to include the NtrC Exhibit at the Japanese Pavil'
ion in !'our Fair tour itinerar)'.
[' o
[ J o x l , l a f . a n aw a , T o l . y o , J a p a n , ) r p l x x r l ' l e c n t ' ( o n p t n y L i n i l a t l
T
of children, animalsand birds sing and
dance. In the adjoining pavilion of the
U.S. Committee for UNICEF, which is
also spoqsored by the Pepsi-Cola Com'
pany, are pictures of children from
countries around the world, indicating
the needsserved by the United Nations
agency.On top of this smaller pavilion
is the l2O-footToweroftheFour Winds,
which is visible from most of the fairgrounds.
* Admission:f ree.Boatride: adults,9 5 cents;
children.60 cents.
Hightights
cTRDLTNG
THE GLoBE. The boat ride,
called "lt's a Small World-A Salute to
UNICEF," carries spectators past such
familiar scenesas France'sEiffel Tower,
a D u t c h w i n d m i l l a n d I n d i a ' sT a j M a h a l .
The animated figuresdance,cavort with
droll animals, and in their various languagessing a song called "It's a Small
World." composedespeciallyfor the exhibit.
HELr FoR cHTLDREN.
In the smaller pavilion, UNICEF greeting cards, books,
gamesand postersare on sale.A garden
h a s p h o t o g r a p h i cd i s p l a y so n t h e t h e m e
of every child's right to security, good
health and education. From the Tow.
er of the Four Winds dangle colorful
shapeswhich twist and dance in the
breeze.
29
FIRST NATIONAL
CITY BANI(
New York's First National City Bank,
which is the only bank with a branch
at the Fair, has two buildings-one for
visitorsand one for the use of Fair exhibitors and employees.
g The Visitors'Branch has a multilingual
staff and specializesin foreign currency
transactions.Besidethe entrance to the
glass-fronted building is a revolving
geophysicalglobe nearly 20 feet in circumference; a lO-foot pylon flies the
flags of the 35 nations where the bank
has branches.
4 The ServiceBranch expects to handle
m o r e t h a n $ 5 0 0 m i l l i o n o f r e g u l a rb a n k ing transactions during the two years
of the Fair.
A consulting ornithologist was hired to
help keep birds from dashing themselves
againstthe brilliant Tower of Light. Tests
indicate little likelihood of this. but if
necessarythe light will be turned off.
2n
)V
EAsTMAN
KoDAK
The world's largestoutdoor photographic prints in color, visible from almost
every point in the Fair, call attention to
the unusual pavilion below. which has
an undulating display roof of reinforced
concreteand l5 exhibit sections,including two theaters. The pavilion has a
threefold purpose: to demonstrate the
wealth of experienceto be gained from
photography, to provide scenesfor onthe-spotpicture-taking,and to show the
influenceof photography on various aspectsof modern life, among them science,leisure,medicine,industry and education. Multilingual attendants are on
hand.
* Admission:free.
Highlights
FLoATTNG
cARpET.The roof of the building provides a variety of backgrounds
for photographers, including gently
sloping walkways, sculptured fountains,
pools containing exotic flowers-and
even an area simulating the moon's surface. Reachedby stairways and escalators, the roof is 361 feet in length and is
96
*r
lT'S FOR YOU -The Belf System Exhibit of
Gommunications Past, Present and Future
Vi si tth e B ell S y s t emex h i b i ta n d b e o u r g u e s t
a s u p h o ls t er ed
ar m c hair se, a c h e q u i p p e dw i th
itsown speaker,takeyou on a movingtour of the
historyof communications--one
of the theatrical
h i g h l i g h t sof t he F air .
Then, see for yourself the new technology
that is now bringingpeopleever closertogether,
makingbusinessmore productiveand efficient,
strengtheningour nation's defense. you and
y o u r c h i l d r e n c a n p l a y i n g e n i o u se l e c t r o n i c
gamesdesignedto demonstrate
theseadvances.
Th i s e xc it ingex hibitis e a s yto fi n d . l t' s i n th e
heart of the Fair at the head of the pool of
Industry.Come in today-it's all for you!
(nignt) At the Sell Sysfem exhibit yw'll
ride in
individuol eosy choirs through the moin presenlolion
-see ond heor o dromotic show in mdern
comfclrt.
z-x
/az -
v-\
E SYSTEM
REH BELL TELEPHON
.W
Serving you
-INElUSTFIIAL
supported by an unusual arrangement
of columns that from a distance makes
it appeat to float.
cot-oR GrANTs.Five color photographs,
each l0 by 36 feet in size and illuminated day and night, are mounted on a
tower 80 feet high which rises above
one end of the pavilion. The prints,
changed every four weeks, are selected
from among thousands of photographs
taken by specialcameracrews that traveled through much of the world looking
for striking pictures of nature and of
people at work and play.
sEErNG, HEARING
AND LEARNIxc.
A
l5-
minute color movie, The SearchingEye,
made by the noted film technician Saul
Bass,gives a child's view of commonplaceand unusualwonders of the world.
Utilizing a new multi-image, 70-millimeter projection process, the movie is
shown in a large, air-conditioned circular theater which is built into the base
of the eight-story picture tower. In the
smaller theater, entered from the roof
of the pavilion, there are fashion shows
and demonstrationsof Kodak's textiles
as well as other nonphotographic products.
ANswERsAND ExHrBrrs. On the ground
floor is a potpourri of servicesand displays.Attendants in an information center direct people to photogenic events
being held at the Fair, specialistsanswer
questions on photography, and technicians make free minor camera repairs
and adjustments. Included among the
exhibits:
! "AdventuresinPhotography"is a display
of pictures illustrating the range of photographic opportunities for the average
camera user.
9 The ScienceArea is devoted to examples of photography's value to science
and explanations of the science of photography.
9 Prizewinningphotographshave been assembledfrom a variety of competitions
and are accompanied by a rare collectionof color pictures supplied by National GeographicMagazine.
1 X-ray usesfor determining the fitness
of pilots and airplanes, solving crimes
and proving the authenticity of works
of art are demonstrated.
home and professionn Movietechniques,
al, are shown in two exhibits that also
display the latest in movie equipment.
3l
MEDO PHOTO SUPPLY
In this circular one-story structure is
the Fair's only complete camera shop,
at which camerasmay be either rented
or bought. Film is sold and developed,
and slidesand moviesof the Fair are on
sale.
Three of the Fair's roads are named after former Presidents-Harry S. Truman,
Dwight D. Eisenhower and Herbert Hoover, all honorary chairmen of the Fair.
KennedyCirclewasoriginallynamed Federal Circle,but was renamed after the assassination.It is the only area of the fairgrounds named for a deceasedPresident.
a\ t1
J'/
PAN AMERICAN
HIGHttrAY GARDENS
This large garden area, one of the few
pavilions that are sponsoredby the Fair
itself, honors the completion of the
Inter-American Highway, the common
artery for seven countries from Mexico to Panama, which opened in April
1961.The tropical plantings in the gardens are of kinds found in the jungles and mountains through which the
great highway runs. Eastman Kodak
98
-INC'|JBTFIAL
has donated 12 photo-murals of highway scenes.
* Admission:free.
Flushing Meadow, once a large dump, is
described in detail in F. Scott Fitzgerald's
novel The Great Gatsby. He called it a
"vallev of ashes."
33
GENERAL
CIGAR
This is a small pavilion, but it has a
lot going on. There is a Hall of Magic
in which people are made to disappear; spectatorswatch movies of sports
events-including parachute-jumpingfilmed from startling angles; a machine
blows l2-foot smoke rings 150 feet into
the air every 20 seconds.
* Admission:free.
Highlights
MAGrcsHow. A magician causeshuman
beings and objects to appear from nowhere, float about and vanish, in this
l0-minute show staged three times an
hour in the pavilion's theater. Visitors
may also puzzleover a "hand machine"
-two life-sized hands projecting from
strips of metal with nothing behind
them, which move and make human
gestures.
LrovrE rN THBRouND.General Cigar and
Sponrs llLusrnareo co-sponsor a bird'seye view of sports in motion, projected
on a l60p screen sunk in a well. Visitors
may move freely around the well,. looking down at baseball, football, hockey
and other games photographed from
above. The climax is a parachute sequence in which the viewer himself
seems to be descending; it was filmed
with a camera strapped to an actual
jumper.
34
JOHNSON'S
\trAX
This pavilion, a great gold disk which
seemsto float 24 leet above the ground,
is supported by its zurrounding columns.
It housesa 500-seattheater in which
a documentary movie dramatizes the
theme of brotherhood. An exhibition
area at ground level offers a climbing
contraption for the entertainment of
children, a home care information center and a shoeshinecenter that provides
free shines. Seen from a ramp is the
International Court. which shows the
wide range of materials man has used
as floors, from marble to teakwood. Pavilion guides are foreign students.
t* Admission:free.
HiShliShts
-To BB ,lr,rvr." This l2-minute color
movie, produced by Francis Thompson,
whose documentaries have won many
awards, uses three projectors, as many
screens,and stereophonic sound to show
the daily lives of people around the
world. They grow up, fall in love. work,
play and grow old, demonstrating that
"men everywhere share at the deepest
level the same drives, dreams, foibles."
cHILD ENTERTAINMENT cENTER. Grownups can peek from hidden areas while
children climb through a "nonsense mamazelike device full of mirchine"-a
rors that fracture images, squeeze-bulbs
that emit strange noises and cranks that
operate robots.
nbur cARE TNFoRMATIoN crxrpn. Electronic computers answer such questions
as "Do new car finishes need cleaning
and waxing?"
sHoEsHrNE cENTBR. Ten polishing machines operating simultaneously can buff
the shoes of 100 visitors an hour.
About 80 per cent of the Fair's exhibits
are free.
t00
Surroundedby beautifulgardens,the
$tepinto
EnchantedForestof ScottPaperCompany is an oasisof rest for wearyfeet.
the$cott
Relax in comfortable lounges.Then
wanderthroughthe EnchantedForest
Enchanted
Forestof Scottproducts.. . the productsthat
serve you so well at home, at busi.. . andrelax
ness,and everywhere
at the Fair.
Scott . . . paper productsthroughout the NewYork World'sFair
INE'USTFIIA
penguin, a lovesick polar bear and a sirenlike mermaid act out the advantages
of modern air-conditioning.
The lagoon surrounding the Chrysler pavilion's five buildings covers about six
acres,but is only 20 inchesdeep.
3'
TOWER OF LIGHT
The world's most powerful searchlight
beam rises from the center of this unusual building, whose exterior walls consist of 600 aluminum prisms fitted together to form an eye-catchingpattern.
Sponsoredby investor-owned electric
utility companies throughout the nat i o n , t h e b u i l d i n gi s e n t e r e db y a m o v i n g
ramp that carriesvisitors over a reflecting pool and depositsthem on a giant
turntable. The turntable revolves past
sevenchambers,stopping at each for a
new episodeof a musical presentation
called "The Brightest Show on Earth."
* Admission:free.
* Show takes25 minutes.
Highlights
ARouNDTHETHEATEn.Inside the-show
chambers, three-dimensional animated
figures and special audio-visual effects
and songsillustrate the wonders of electric power and light. The scenesinclude
a research laboratory of bubbling test
tubes, whirling turbines and sparking
c o i l s ;a " b e a u t yp a r l o r " i n w h i c h a n a n i mated "Madame Cow" extols the pleasures of warm electric milkers on icy
winter mornings; a house filled with
glowing wires that lead to modern electric appliances;a barrageof 4th of July
fireworks; and a dazzling Christmas sequence.
TowER oF LrcHT. In the center of
the pavilion, visitors may examine the
I 2 one-billion-candlepowersearchlights
-equal to 140,000 automobile headlights-that create the central beam,
which points qtraight up and is visible
for miles around.
ELEcTRTCALcLrrdATE coNTRoL. Behind a
double-glass window in a special chamber near the exit is a frosty, iridescent
cave; in the cave figures of a cheerful
36
DU PONT
Show businessand science are artfully
combined in this big. circular pavilion.
A musical revue called "Wonderful
World of Chemistry," written and produced by Broadway composer Michael
Brown, is presented simultaneously in
two theaters by two casts. After the
show, audiences watch a modern-day
alchemist perform feats of wizardry
through chemistry.
* Admission:Jree.
Highlights
cHEMTcALcorvrEDy.Bright music and
technical tricks (for example. conversations and stagebusinessbetween filmed
actors and live ones) help make "Wonderful World of Chemistry" a lively
show. The revue traces in song and
dance the evolution of chemistry, from
ancient Greeceto today. It includes an
excursioninto the world of fashion, featuring clothes made of Du Pont fibers
and createdby some of the nation's top
fashion designers.
poLyEsrER pREsTTDIGITATIoN.
In the
dernonstration following the show. a
performer picks up a red-hot rod, with
his hand protected only by a paperthin piece of plastic; he paints a stripe
from an electrical outlet to a radio and
the radio begins to play; he makes a
piece of ice burst into flame. In all,
there are about two dozen demonstrations of startling usesfor products made
by Du Pont.
to2
t
f&
diorama!
ffion't misstheNorelcoeleetrontic
J
Be our guests for an automobile trip along a model electronic roadway of the
future,circling high above New York. .. and for a model steamboat cruise around
historic lower Manhattan... down the East River, under the Brooklyn Bridge,
into the lower bay and up the Hudson.
-
: :=:
i' -'i-,
J;r'
._]
;i
t / ( : ) , . - , - . _ : t , ^ . . : - .( _
:
...-,ili,
:
INC'IJETRIA
and exhibits devoted in large part to the
secrets of successful and useful retirement.
* Admision:free.
Highlights
i7
sEvEN-up
An international sandwich garden
serves up, buffet style, the food specialties of t6 countries in elaborate
sandwiches, plus all the 7-Up the customer can drink. Sample sandwiches:
sliced lamb on Scotch barley bread,
Lomi-Lomi salmon on Aloha coconut
bread, prosciutto and provolone on sesame bread, ginger-chicken-coconut on
cinnamon swirl bread. Four-sandwich
platters, with relishes,cheesesand candy, cost $1.50.A five-pieceensembleentertains daily, playing American show
tunes as well as music from all over
Europeand Latin America. A futuristic
tower rises lO7 feet above the pavilion;
a clock at the top is regulated by the
precise timekeeping apparatus in the
Swiss pavilion several blocks away.
The foreign nationals working in World's
Fair restaurants are covered by the same
union contract as New York restaurant
workers, with the same pay scale, hospital and medical benefits. Although in
most casesthey will earn far more than
they would for the same work in their
own countries, much of it is used up by
living expenses.
38
pArNTrNGsAND prcruRrs. The pavilion
offers several special visual attractions.
Panoramic views of the fairgrounds are
seen in a darkened room by mihns of
the ancient camera obscura processa rotating mirror and a lens pick up and
project scenes from outdoors. Sixteen
paintings on the pleasuresof leisure by
the meticulous Danish artist Kurt Ard
are on display in a large gallery, while
the Hall of Fame has photographs of
public figures who have been cited by
the AARP-NRTA for their interest in
problems of retirement. They include
U.S. Senators John A. Carroll and the
late Estes Kefauver, and actors Eddie
Cantor, Joe E. Brown and Robert Young.
In a garden decorated by replicas of historic U.S.flags,visitors receive free photographs of themselves. A large sundial
at the pavilion entrance is surrounded
by benches and flowers, providing a
pleasant atmosphere for relaxation and
contemplation.
oRGANrzATroNsAT woRrK. In six exhibits the NRTA (an organization of retired teachers) and AARP (whose rolls
are open to any person over 55) describe
programs for members that include lowcost medical insurance and drugs, educational and cultural opportunities and
tours around the world. Members of the
two organizations who register with the
pavilion may win free trips.
?o./
J
DYNAMIC
MATIJRITY
This pavilion, sponsored by The American Association of Retired Persons and
the National Retired Teachers Association" is a grouping of galleries, gardens
ALL.STATE
PROPERTIES
IYIACY'S
AND
Two ingenious houses, low-cost and
compact, are displayed exactly as they
will be constructed, ready for immediate
t04
qre
-.a"i-Jr::r
\\
\;1
/+
rs'
lLr
{[I
rF
See ancient
Noh
JapaneSe
. fu l r l n
tic
l'avilion.
at tlrc'I'orav lroolh in tlrt:
i s . l a J i r t r r ' sl l t r g t t s t I t t l t k t ' r o l - s v t t l l t t : -
libers anrl llrc tlrirrl largt:st ilr tlrtr rvorl,l.
vru'll
\\'t: lropt'
prtv tts rt r i-il.
TOYO
i|ttt
masks
'l'rlritv
\,trk
RAYON
()llttt:
ll,'on,\,'
COI/iPANY,
t)t)1,
lijj
itlt
It,rtttr,
L T D . T o k y o ,J o p o n
,\r'rr
),111, ltt,
t\
)
{
\
t
The proofis at the Fair!
U.S. Pavilion
har a Fibcrglas
Wall of Llght.
Almost cvcrythlng in thc tarina lr Flbcrglar.
You see it at every turn. Take for example the roof that looks like a giant flower.
It's made of a tough Fiberglascloth. Fill it with air and suddenlyyou have a roof
that seems to float. The wing-likeexterior of the Bell System Exhibit is just as
miraculous.lt's made of Fiberglasreinforced plastic...structural Fiberglas.No
_ _ C r v . * = C I I
lnruhtlon
and ccltlngs
in Hou3c of Good Tattc.
Flbcrglar Bota Drrpora.t In Top of thc Falr.
the FairRestaurant
are madeof glass-newFiberglasBeta* yarn.Thefountains,
benches,rides, telephonebooths, Greyhound"Escorters"- even the dinosaursare Fiberglas.
This is the materialyou'regoingto seea lot moreof in the
future. Owens-Corning
FiberglasCorp.,7l7 Fifth Avenue,N. y., N. y. lOO22
I
Fiberglas*performswonders
othermaterialscan'tmatch.
" ' -rr'n!
i
if:;#r?;]r+;g1+ii*a:r:+,ii!,.*4**rEtihrrr"eifta*ad4Egr
' :'':"
,,i,,:i.t
i.:i:
E x t e r i o ro f B e l l S y s t e m E r h i b i t i s F i b e r g l a s .
A translucent root: New York State Pavilion.
n e e dt o p a i n t i t o r w e a t h e r p r o o fi t . T h a t w a s a l l d o n e a t t h e f a c t o r y .A n d l o o k
a t t h e f l o a t i n g c i t y o f b o a t s - t h e g i a n t M a r i n a . N e a r l y e v e r y t h i n gt h e r e i s
m a d eo f r u s t p r o o fm o l d e d F i b e r g l a s . . . t h ed o c k i n gs y s t e m ,b u o y s ,l a m p s ,d o c k
cleatsd
, e c k b o x e s ,a n d m o s t o f t h e b o a t s .T h o s e s h e e r d r a p e r i e si n t h e T o o o f
Erass
Rail Refreshment
Center
and Schaeler
Building
have Fiberglas
Air-borne
roofs.
See the Fiberglas displays at
the Hall of Education and the
House of Good Taste exhibit.
*T-M (Reg. U S Pat Off O-C.F
Corp
)
INEIUETFIIAL
occupancy, on sites at Montauk, Long
Island, and near Fort Lauderdale, Florida. Intended as either vacation or yearround homes,they are designed for minimum housekeeping, and have such
as beds that fold into walls.
space-savers
The purchaseprice includes a 75-by-I 00foot lot, use of a pool and other recreation facilities,and all furnishings, complete to plastic dinnerware and toothbrushes.
1 The "Convetible"is sold for $11,490.
The house has a redwood plywood exterior and mahogany-finished interior
paneling. It has only four rooms, yet it
sleepsfour-two in a den, two on a sofa
bed in the living room.
9 The" ExpandedConvertible"house sleeps
eight, with two bedrooms and a halfbathroom added to the basic Convertible floor plan. Constructed of masonry
block and stucco, this house is priced at
$ 16,990.
* Admission:Jree.
Among the oldest man-made objects
which are on display at the Fair are the
Nubian artifacts in the Sudan pavilion
and the relicsof the Indus Valley civilization in the Pakistan pavilion, both more
than 4,000 years old. The next oldest are
a ShangDynastymonster in the Republic
of China pavilion and treasures taken
from Tutankhamun's tomb in the United
Arab Republicpavilion, which date from
before 1000 B.C.
40
cocA-coLA
The visitor to this exhibit samples five
of the most spectacular places in the
world, from an Alpine peak to a tropical forest-complete with sights, sounds,
climate and aromas.The scenesare created in an elliptical building two stories high enclosing a large court. In
the center of the court is The Coca-Cola
Tower, a three-sided 12O-foot spire
containingthe world's largestelectronic
carillon, with 610 bells. It strikes the
hours at the Fair and is played in concerts by famous carillonneurs. Among
the other attractions in the pavilion are
a special amateur radio center and a
USO lounge and information center for
servicemen.
* Admission:free.
Highlights
cLoBAL HoLrDAy. During a l5-minute
stroll, visitors pass through these recreationsof exotic places:
! A bustlingHong Kong street.filled with
colorful shops and rickshaws, ends at
the shore of Fragrant Harbor with its
view of Kowloon on the mainland of
China in the distance.
9 A sereneIndian garden, where fountains softly play, has the beautiful Taj
Mahal in the background.
\ A Bavarian ski lodgeis located in a
mountain setting; through the windows
can be seen cogwheel trains, ski lifts
and skiers on the surrounding slopes.A
railing is cold to the touch.
\ A Cambodian
lorestechoesto the chatter of monkeys and contains the ruins
of the l2th Century temple at Angkor
Wat.
9 Rio de Janeiro. glittering at night, is
viewed from the deck of a cruise ship
anchoredin the harbor. Salt spray is in
the air.
HArvrRADro. The American Radio Relay
League has installed a superb threeposition sending and receiving station
that is capableof reaching all the way
around the globe. The station is available for licensed operators to use and
visitors to watch.
cANTEEN.A lounge of the
sERvrcEndEN's
United Service Organizations is linked
by phone to the USO's Times Square
Center. Attendants help servicemen obtain tickets to attractions in the New
York area; in addition, they supply information on travel and accommodations.
loE
. . . nisit the home
that talks !
Through the magic of stereophonic sound
you'll find yourself caught up in the life of
an invisible but wondrously warm and
human family. Much of the Fair is
devoted to stimulating your imagination of
tomorrow's possibilities in science and
industry. The Formica World's Fair House
is dedicated to helping your family
livebetter...now!
Formica, together with Good Housekeeping
magazine, Edison Electric Institute,
and more than a dozen of the world's finest
manufacturers of producLs for your home
have created a reservoir of ideas that will
surprise and delight you with their
simplicity and downright practicality.
Twelve minutes of happy adventure.
Don't miss it.
.sfnvrcE uîx
n{t toirtcô woRlo's fati h(xr3f
INElIJSTTFIIAL
But a good deal of it is designed to entertain as well as instruct.
* Admission:free.
Highlights
4l
THE WORLD'S FAIR
PAVILION
This is the Fair's major indoor assembly
hall. The light latticework structure is
a geodesicdome composedof 1,250 interconnected pieces of aluminum tubing; weatherproofvinyl lines the inside;
no internal supports obstruct the view.
Some 2,100 seats radiate from a stage
designedto accommodatesome of the
Olympic trials. television productions
and conventions.Here, also, during the
courseof the Fair, will be held such divergent activities as jazz concerts and
the junior A.A.U. weightlifting championships.
* Admission:free.
'orld's
The 1964/1965 World'r Fair coincides
with the l00th annivers
riversary of the naming of New York. The
he Er
English gave it the
,
present name in 1664
664 when
they took
the city from the Dutch
42
NATIONAL CASH
REGISTER
Abacuses. computers and miniaturization devices that can reproduce the entire Bible on a small card are on display
in this two-story ribbed frame-andconcrete building. along with various
examplesof man's latest techniquesfor
keeping track of himself. Most of the
equipment demonstratesthe handling,
storing and feedingback of information
in straightforward businessoperations.
MAN's rvrouNTArNoF pApER.At the entrance, a reproduction of Rodin's famous
sculpture The Thinker is dwarfed by the
mountainous pile of recordsthe average
man accumulates during his lifetime.
Nearby is a 30-by-12-footplastic relief
map of the world with real water flowing in the ocean areas. Pinpointed on
the map are the company's l2 factories
and 1,100 offices.
FUNANDFrcuREs.A room of games has
adding machinesfor adults to play with
and a giant abacus for children. ProbIems worked out on the adding machines are simultaneously done in the
binary-coded decimal system of counting, which is the languageof most business computers. It represents quantity
only in terms of ones and zeros,which
are shown here as flashing lights and
dark spaces.
THE BUSINESS
OF MACHTUNS..
SCAttCrCd
about a Japanesegarden and pool on
the ground floor and in a display area
on the second floor are many types of
business machines: supermarket cash
registersthat dispenseboth change and
trading stamps;a computer-cashregister
systemthat tells the storekeeperhow he
is doing compared with a month or a
year ago and a fully automated branchbank system.
coMPUTER
CHATTER.
An NCR 315 computer, although sealed away in a glass
room. keeps no secrets.When asked by
visitors it will dig out any recipe in the
Hilton International Cookbook,tell the
important events that happened on any
date of the year, answer in laymen's
languageany one of 100 scientific questions and list the sights at any of the
150 most frequently visited spots in the
world.
THEsrzEor rr. A display of miniaturization offers such diminutive surprisesas
the I(ing James version of the Bible on
a single card, complicatedelectronic circuits of a computer reduced to the size
of a fly and a sharp television image one
eighth of an inch square.
lto
Pepsi& WaltDisney
present
T a k ea m a g i c D
a li s n eyl and
boatri deat the
P e p sPi a v i l i oSne ea d a z z l rw
no
g r l dM! o rteh a n3 0 0a m a z i n lgi fl ye l i kf ieg u r e s - t chhei l d r e n
o uw i thd e l i g htful
ofUNICEF
l ands - s pr ing
aliv einfu l ls i z eto e n te rtayi n
anddances.
songs
:"il
r t
I
rt
THE
FAVILION
C fF T H E
FIEPIJEILIC
OF
CHINA
A N E X H I B I T I 0 N0 F A R T , C U L T U R E
A N D M O D E R NP R O G R E S Ss. e e t h e p r i c e l e s sa r t t r e a s u r e smore than 400 objects of jade, porcelain, bronze and calligraphy - specially selected from the
n a t i o n a lm u s e u m so f C h i n a i n T a i w a n w h e r e t h e c u l t u r e o f t h e o l d e s t l i v i n g c i v i l i z a t i o n i s n o w
preserved. see the mystical stone carving dating back more than 3,000 years; the tortoise shell
w i t h t h e o r i g i n a l C h i n e s ec h a r a c t e r si n s c r i b e d o n i t s b a c k . s e e t h e g r a c i o u s w a y o f C h i n e s e
living and modern progress as exemplified by land reform and economic development in Taiwan.
-INDUSTFIIAL
43
t
f
PROTESTANT AND
ORTHODOX CENTER
In this pavilion sponsored by the Protestant Council of the City of New York,
many religious denominations and societieshave taken spaceto explain their
beliefsand their work, with the common theme, "Jesus Christ, the Light of
the World." A court honoring Protestant and Orthodox leaders is outside the
building, and a 4l-foot contemporary
stained-glass
screenon religious themes
standsin the reception area. Exhibitors
have individual booths in the large hall,
and their presentations use a number of
vivid audio and visual techniques to
stress the Center's theme. The booths
displaya wealth of religiousand artistic
artifacts. Among them, the Greek Orthodox Church displays an intricate
wooden panel carved over a period of
I5 yearsby the monks of Mount Athos.
During the season,a number of churches
take turns acting as host for a day, welcoming visitors to the pavilion. The
Center also offers a chapel, a theater, a
garden,a child-care cent€r and a lounge.
* Admission:free. The Children's Center
careslor children from three to eight years
old at $I.OO per hour per child, t'rom .10
a.m. to 6 p.m.
Highlights
couRToF cHRISTIANPIoNEERS.Standing
in an elliptical outdoor court are J4 pylons, each with a plaque giving biographical information on sectarian leaders.among them Martin Luther, St. Andrew and John Calvin. Near one end
of the ellipse stands an 8O-foot tower
with a cross.
THE cHApEL. The contemporary black
and white chapel is for meditation and
individual prayer. Throughout the Fair
seasons.the sponsoring denominations
periodically conduct services.
3
THETHEATEI. Parable.a l0-minute film
in pantomime, with a musical background, usesa stylized circus setting to
convey in allegory several basic Christian beliefs. The film is shown several
times daily in a 370-seattheater. Other
films and concerts are presented from
time to time.
THE cHTLDREN'S
cENTER.At the rear of
the pavilion is a fully equipped, combined indoor and outdoor play area
where children may be left under the
supervision of trained personnel. The
toys here include not only the traditional playthings. but also scalesthat demonstrate balance, and so on.
THE rvrusrccARDEN.Outside the chapel
is a garden where recorded music plays.
Here stands the charred Coventry Cross;
made from the roof beams of the cathedral destroyed by bombs in World
War II. The cross is loaned by the new
Cathedral of Coventry, England.
Accommodations for Fair visitors total
l00.OOOrooms in the metropolitan area's
380 hotels and motels. Of the total, approximately lO,O00 rooms in Manhattan
and 3.500 in the other boroughs have
been added since 1961.
44
RcA
The RCA pavilion,looking from the outside like a cluster of white and copper
drums, has several exhibit sections and
a TV studio that serves as the Fair's
official Color Television Communications Center. The Center is linked via
closed circuit to over 250 color TV sets
located around the fairgrounds; a completely equipped color mobile unit supplies coverage of news and special
events. Televised over the network are
offi cial announcements and ceremonies,
film clips filled with facts about the
Fair and a "living guidebook" of six-toeight-minute visits to points of interest
I ll
! .ti
'"
i
-
I NE,IJSTFI
IAL
on the grounds. In addition, lost children are brought to the studio and put
on television so parents can find them
by watching the TV receivers elsewhere
on the grounds.
* Admission: free.
Highlights
THE puBr,rc oN Tv. People entering the
pavilion can walk by a camera and see
themselves in color on monitor
sets.
pRocRArvrs rNTHE rvrArqNc. A ramp leads
and a glass wall
through which the color television studio can be seen below. There is something taking place at all times: a show
being broadcast live, a taping, a rehearsal or a stage being set. Monitors show
how the activities in the studio appear
on the screen. The ramp also passes directly above the control room, where a
director, aided by technicians, may be
watched at work.
to the second floor
Musrc NEw AND oLD. In two small
lounges, identical I 5-minute sound-slide
presentations offer a selection of ncw
stereophonic records and describe the
history of music recording.
AF
/t\
--,
AMERICAN EXPRESS
At the entrance to this pavilion, a million dollars'worth of real currency from
many nations "grows" on a money tree;
inside, the official scale model of the
World's Fair is on exhibit. The pavilion
alsooffersvariousservicesincluding foreign exchange,checkcashing,the sale of
American Expresstravelerschequesand
information on all asDectsof the Fair.
* Admission:free.
', Highlights
ARoUNDTHEFArRrN FouR rvrrxurns. The
official model of the World's Fair meas-
ures over 54 by 2l feet. As exhibits are
pointed out, the model's lighting goes
from day to night to day again, and
rides, subways and railroads become
animated.
ToucHEs oF HrsroRy. Memorabilia
of
American Express and its subsidiary, the
Wells Fargo Cornpany, date from the
days of the Wild West.
FTNANcE sEcrroN. Multilingual
attendantssell money orders and cash personal checks if the visitor has an American
Express Credit Card, or on the basis of
telegraphed clearance from his hometown bank.
TNFoRMATToNsEcrroN. Clerks make air
and travel reservations, and answer
questions about the World's Fair.
The New York 1964/1965 World's Fair
commemorative postage stamp is the
l2th stamp honoring fairs or expositions
that the U.S. Post Office has issued since
1900. The host country is not the only
one issuing Fair commemoratives. Spain
is printing five, featuring the Spanish
pavilion, Holy Week, the late flamenco
dancer Carmen Amaya, bullfighting and
the sport of jai atai.
46
SII\IGER BOWL
This open.air"stadium,which holds 18,000. is scheduledfor a variety of events
-U.S. -Olympic trials, folk festivals,
Judo and Karate exhibitions,and so on.
It is paved in green macadam,has lights
for night use, a movable stage 60 feet
long and dressing room facilities for
20O performers. The Singer Company
has a seriesof displaysunder the grandstand: the latest in fashions and fabrics,do-it-yourselfsewing projectsand a
representation'of Singer products-not
only sewing machines,but typewriters,
vacuum cleanersand computing devices.
* Admission:free.
tt4
COLLECTOR'S
ITEM
Tbe pre-Columbianpiece?
Or Kablia cofteeliQueurt
'lUell,
both.
Ihe Iarrascanfigure-f rom tLte
Kabluacollectionof pre- Columbian
art-is an artifact f rom OId V(exico.
So fs Kahlia.
Vlade in n[.exicof rom a recipetbat
datesto antiQuity,Kablia is
treasuredby Qourmets
tbe
world oqer.
This exoticcofteeliqueuris superb
after dinner.
And alikely ingredientf or sucb
Kablia drinksand desserts
as tbe
Black Russianco cktail, Kabli a
Sour,fu[exicanQrassbopper,
Braue
Bull, Kablia n4ousse,Crepes
Bresilienne,Coupe Kahlua.
The gourmet-minded c ollectKahlua.
And it figures.
Ibey know tbere'snotbing like
gettingto tlte art of the matter.
item' tbe"rare
Anothercollector's
and
wonderfulrecipebookot' Kabtia
drinksand desserts.
iours for lbeasking.
f(qruric s3proor
JulesBerman* Associates,lnc.,
gozsWilshireBlud.,BeoerlyJlills, Calif,
'*:.t'tV
r \\ir
l\
ltoilforthe
$eltd
,.',
:'f.
:
t,
PARTIAT SAMP]E SHOWN
Actuof Mopz 26" x 33Vt"
Prinfedin 8 Colors
unFphruo Fd-
rr
Rrbllshed by TIME-LIFEBooks
Crcotod for firnr
Inc. by Hcrmon lollmsnn
of Picfofbl
tcpr
Inc.
.
Q9
un*
states sbel
@ recr xc. vo.rwc,rdrrcir recr rf6t (e,p'cio
.,.-.,,"
i,,.;--szf.;r .,r.
'1--
,*{
w
[.
q
IUIAP
$OUIJE].|IN
IAIN
WORLD'$
OF THE
I,
I
A Brilliont Break-throughin Modern Mop-moking!
T h e O f f i c i o l S o u v e n i rM o p s h o w se v e r y W o r l d ' s F o i r b u i l d i n g
ond exhibit more cleorlython your own eyescould ever see
t h e m . A l l i n m o g n i f i c e n f c o l o r ,o n d f i n e d e t o i l . Y o u r c h i l d r e n
w i l l l o v e s e e i n gt h e s t r o n g es h o p e so n d c o l o r sw h i c h m o d e r n
o r c h i t e c t u r eh o s l e n t t o t h e p o v i l i o n s .T h e y w i l l b e o b l e t o
p i c k o u t o l l t h e f o u n t o i n s t, h e M o n o r o i l c o r s ,S i n c l o i r ' sD i n o s o u r s , t h e U n i s p h e r e ,C o l u m b u s ' S o n t o M o r i o
oll the
s i g h t st h e y ' v e s e e n o r p l o n t o v i s i t n e x t t i m e .
S e n d f o r t h i s D e / ux e E d i t i o n ,r e p r o d u c e d o n f i n e c l o t h , o n d
r o l l e d i n o c o l o r fu l t u b e , s u i t o b l ef o r h o n g i n g o r f r o m i n g i n
your own home. (Actuol size26" x 33r/a".)
'
f
:l
:l
.l
lii
I
I
r !
ti
I
ti
tlrl
'l
' Il
T h i s i s t h e o n l y O f f i c i o l S o u v e n i rM o p o f t h e F o i r . A n d , i n
oddition to the 3-D detoil of the entireFoir siteon one side,
i t f e o t u r e so c o l o r m o p o f o l l F o i r o p p r o o c h e so n t h e o t h e r .
*P/us
25(
posloge & hondling.
D E T U X ES O U V E N I R M A P
Time lnc.
P . O . 8 o x 1 0 0 3 ,W e s l b u r y , N e w Y o r k
P l e o s es e n d m e -
copies of the De Luxe Oficiol Souvenir Mop of
the New York World's Foir.
I enclose $2.50 plvs 25(. postoge & hondling for eoch copy ordered.
( A d d l o c q l s q l e st o x w h e r e o p p l i c o b l e . )
Nome
Address
City
lote-Zip
Code
C H E C KO R M O N E Y O R D E RM U S TA C C O M P A N YA t t O R D E R S . A
I
\
\$:
ffi
rrrll
'ffi
t,1111[\f
hxI
r iI
.\ |
r t\ \tt i
,St*'
TNTEFII\IATIONAL
AFIEA
\\ \Ir
N>lk*
I
}NN
I
r' ril{l
N
llttlt'i't
ffir'
Morecountriesthan haveexhibitedat any previousinternational
exposition-szme
8O nationsin 37 pavilions-are represented
at thisfair. Theyofferthe sounds.sightsand smellsof a largepart
ol the world.More important,theyhavebroughtto the U.S.a
samplingoJtheir cultures:dances
and music.rare and exoticdishes
andsonteof thegreatestaf all rnasterpieces
of art.
INTEFINATTC'NAL
AHEA
o
o
tt't
F
!
MAIN
GATE
!le
3
:Q
t
zi i
-l ..'
GOTHATU
PIAZA
Irt
nz
I>
Ig
I
I{
5
IrJ
COURTOF THEI
FIVE BOROUGHS
!r
SOI.AR
Ql
* rl
; uI
tl
r $l
F
-
=
ao
.t
5\
ll n q
.r I{rr1
n
tlt
lQ
:E
-o z
= {
-z
r
RT OF TT
coun
Y
q
o
!
=
]|J
z
tlrt
2
q
tlt
eov e4)
*egN
a
r|
COURT OF
/Vr{IIONS
COURT
{-
-t
6 TRUMAIV
q
i,CouHnepe ASTRAL
z
FOUNTAIN
t
rl:
g
?
I
o
?
la,
t4
o
I
t
47
BILLY CRAHAM
62
CHRISTIAN SCIENCE
.N
4t
runsouc
6'
GARDEN OF MEDITATION
78 monocco
79 SUDAN
g' JORDAN
CENTER
GREECE
49
BERLIN
64
selcluN,t
'O
INDIA
6I
rHe VATICAN
'I
IRELAND
66
rnexcr
tI
UNITED ARAB REPUBLIC
'2
REPUBLIC OF KOREA
67
SWEDEN
&I
tl
LEBANoN
pnllrpprxes
ll
wsr
2,ooo TRIBES
14 oenueRx
6t
INTERNATIONAL
69
HALL OF FREE ENTERPRISE
PLAZA
t4
REPUBLIC oF CHINA
''
VENEZUELA
70 AMERICAN.ISRAEL PAVILION
t'
POLYNESIA
'6
HONG KoNG
7I SWITZERLAND
t6
INDONESIA
'7
SPAIN
72 swrss
sKY RIDE
t7
CTVTnaLAMERICA.PANAMA
LEoNE
tt
rNE CARIBBEAN
it nusrnrn
7f srenne
'9 JAPAN
60 GUINEA
FROMscIENcE
6I SERMONS
74 MALAYSIA
7'
PAKISTAN
76 AFRICAN PAVILION
t9 nncerrrxn
90 THAILAND
9l urxrco
!
(s\
tl,
F
Soft\Vhiskev
cando anythingany
othcrwhiskeycando.
k just drrcsit srfter.
/
/
/
8 6 P R O O F . B L E , N D D DW H I S K E Y . 6
I NTEFI
THE
IUATICI NAL
PAVILICII\ISi
AFI EA:
IN
EIFIIEF
Pavilion
Number
AFRIcAN PAvTLION-In a village of round huts are offered 76
displaysthat range from tribal art to caged lions and zebras.
AMERICAN-TSRAELPAVILIoN-Scenes and artifacts po.- 7O
traying 4,000yearsof Jewish history line a spiraling walkway.
ARGENTTNA-The productivity of this country's pampas. its 89
mines and its people is shown in pictures. displays and art.
'
AUsTRIA-Pictures tell the story of the 1964 Winter Olym- 58
pics, industry and the SOS Villages for homeless children.
BELGIUM-Assorted wonders glitter in a wallecl community. 64
BERLIN-The city's present and future are strikingly shown. 49
BILLY GRAHAM-The evangelist'smessageis presentedhere. 47
THE cARIBBEAN-From the islanclscome calypso si'ngers, 84
steel bands and such handicrafts as tortoise-shell jewelry.
CENTRALAMERICA-PANAMA-Modern art and ancient cul- 88
ture are main themes,plus exhibits on travel and commerce.
cHRISTIAN scIENcE-The religion is explained in displays 62
and recordedtestimonialsin a handsomestar-shapedpavilion.
DENMARK-A famous Copenhagenplayground is re-created, ,4
productsare shown and a "hall of fame" honors noted Danes.
FRANcE-Small, fashionableshops in aisles named for Paris 6
streets sell luxury goods such as perfumes and gourmet foods.
GARDEN OF MEDITATION-A quiet park invites the weary. .63
cREEcE-Ancient grandeur ancl modern glory share billing. 77
cuINEA-Tribal carvingsand jewelry are on exhibition, and 6O
members of the country's renownecl ballet troupe perform.
HALL oF FREE ENTERPRISE-The basic principles of the 69
free enterprisesystemare erplained by lecturersand clisplays.
HoNG KoNG-Colorful'stalls selling the exotic wares of the ,6
O r i e n t s i m u l a t ca d o c k s i c l e s t r e ei nt t h e B r i t i s h C r o w n C o l o n y .
*TNDIA-The countrlz's dramatic advances since-winning in- 50
dependenceare shown in displays of. education and industry.
INDoNEslA-Pictures, puppets,a demonstration of batik-dye- 87
ing and a graceful shrine help illuminate life on the islands.
TNTERNATToNAL PLAzA-Among the exhibits from many 68
lands are Turkish rugs, Italian glasswareand Brazilian gems.
IRELAND-lrish exports-including tweeds,.pottery, and po- 5 I
etry-are beguilingly presentedin a seriesof courts and halls.
JAPAN-The country's technology is stressed by such prod- ,9
ucts as an electron microscopeand high-speedmovie camera.
JoRDAN-An ancient land's role as a seedbeclof religions is 8O
shown in Moslem and Christian art and a Dead Sea scroll.
t22
F
)
LEBANoN-Amid priceless Lebaneserelics, a modern frieze 82
tracesthe English alphabetback to ancient Phoenician script.
MALAYsIA-Dioramas
and displays introduce a new nation. 74
MASONTCCENTER-A statue of Mason George washington 43
towcrs over displaysfrom the brotherhood's600-yearhistory.
MExlco-Vivid examplesof the country's art include paint- 9O
ings,sculptureand historic scenesenameledon copper sheets.
MoRocco-Artisans in Moroccan attire weave carpets and 78
fashion brasswareand leathergoodsin a traditional bazaar.
PAKlsTAN-Archeological riches never before seen outside 75
Asia are among displaysreflectinga long and varied heritage.
PHTLIPPINES-FoIk dancesare performed and tZ elaborate- 83
ly carved panels depict the colorful story of the islands.
PoLYNEsIA-A dancedone with flaming knivesand a chanc" 86
to buy a pearl-bearingoyster are featured in South Seashuts.
REPUBLICoF cHINA-Ancient jades, ceremonial silks, po. 85
celainsand bronzesare exhibited in a red and gold palace.
REPUBLTcoF I(oREA-Products of South Korea's rebuilt fac- 52
tories are shown, as are traditional handicrafts and dances.
SERMONSFROM SCIENCE-A startling stage show and na- 6l
ture films illustrate the compatibility of science and faith.
STERRALEoNE-Two troupes perform intricate national 77
dances,and acrobatsentertain with feats of skill and daring.
sPAlN-Masterpieces created by El Greco, Veldsquez and ,7
Goyacrown a rich displayof Spanishart and historical objects.
suDAN-The exhibit featuresartifacts of the ancient Nubian 79
culture as well as a Seventh Century fresco of the Madonna.
swEDEN-Intriguing electronicdevicesare shown, and prod- 67
ucts are sold in a branch of a Swedish department store.
swlss sKY RIDE-This cable-carride goes I l3 feet in the air. 72
swrTzERLANo-The time of day is top exhibit, with a wall' 2l
of wondrous timekeepers and a display of modern watches.
-9 I
THAILAND-Exquisite statuary and.classiccostumesa.e o.t
gitded
rmf.
tiered
and
a
by
topped
in
a
shrine
exhibition
UNITED ARAB REPUBLIc-Treasures of ancient Egypt in- 81"'
clude statues and <-lbjectsfrom King Tutankhamun's tomb.
THE vATIcAN-The Fair'smost important work of art is dis- 65
played at this pavilion: the Pieti, sculpturedby Michelangelo.
vENEzuELA:Art old and"new'is on view;,'live ent€rtain- ' rj
ment is offered by guitarists and contemporarydance groups.
wBT 2,oo0 TRTBEs-The Wyeliffe Bi.ble Tianslators demon- ,t
strate how they create written languagesfor p,rimitive tribes.
L2j
'.,*
t
"*
tI
AIIEIIGII{E
A50FT.DRAG(II{
INSIDE
TTATC]I
*
l\4'tls|[fllII
LIIBl\,lfl]'|
fl1\4il(
INJOY
LIIIE
A$$Eil'BLY
il',Ei,IIA|/.ruil0iBILE
*Z@OO
THEAUT@-ANIMAL
WSIT
CARINTHEWORLD
UNDER
THEBIGGEST
WALK
TURBINE CAR IN ACTION
SEE THE -CHRYSLERCORPORATION
AUTOFROG
THE
AIVIAZING
HIAR
*
L A U G HA L O N GW I T H; T H EB I L B A I . R DP U P P E T S
",
THN
SHOW.fiO.R
STil
C H U C K L EA T T H E 1 0 M E C H A N I C ASI H O W M E N
=ll{[ET
AUTO.I\{AN
TIIIzsOO.LB,
\f,rATCH THE DANCT
OF, THE NUTS AND BOLTS
@UTDERS
SWTN@.'
TNTHE OAB=@AUGE
ZOOI{EEPER
IHE
AT
GIANT
LOO}(
UP
SIT.A-DEL
TAKEIT EASY/N THE\OO.CHAIR
..OAZEBO
TRUCK
ATTHESKY.HIOH
IIIABVEI
I
ROCIK
ATO"$TORY
tsB$IDB
$TAND
I
I
(
,'i
I
,i
'.:;.4
It'sall there- excitement,
music,
fun,adventure,
- the most enjoyable
fantasy
of your life at the
experience
Corporation
Chrysler
e x h i b i t i oi n t h e
Area.StrolI
Transoortation
rrounded
throughwater-su
as youwitnessdisplay
islands
afterdisplayof Chrysler
in an area3
ingenuity,
fieldslong!Enjoythe
football
featuring
Show-Go-Round,
a no r i g i n aM
l a xL i e b m a nm u s i c a l
comedywith the
f a m o uB
s i l B a i r dp u p p e t s .
It'sa fair withina fair,with sights
you'll
andexperiences
rememberfor yearsto come.
Plymouth . Dodge.. Chrysler . lmperial
Dodge Trucks . Simca . Defense and Space Products
Amplex . Airtemp . Ghemical Division
lYlarine Division . lndustrial Products Division
7N
coRPoRATroN
INTEFTNATIONAL
AO
+O
A-'
tl
r
T T
'
BILLY GRAHAM
The well-known evangelist's religious
messageis presentedby the Billy Graham EvangelisticAssociationin a color
film and a variety of exhibits. Personal
counselingis offered to all who desire
it. An octagonalbuilding housesa 400seat theater, chapel, counseling rooms
and galleries,and is enclosedby a garden. Near the builcling is a 100-foothigh tower which is topped by a brilliant sunburst.
* Admission:free.
Highlights
-MAN
rN TrrE
28-minute
FrFTH
color
DrMENsIoN."
movie,
shown
This
on
a
5O-foot, "wrap-around" screen which
provides a feeling of audience participation, is presentedin the theater once
an hour. The movie. recounting the
story of mankind from the beginning
of time, gives pictorial dimensions to
Billy Graham's Biblical philosophy.
There are simultaneoustranslations of
his narration into French,' German,
Spanish* Chinese, Japanese and Russian. Forthose who accept the invitation to receive Christ. given by Dr.
'
Graham in the film, a trained staff of.
fers guidance and counseling, also' in "
several languages.
AN INTERNATToNALMINIsrRy. In the surrounding"garden and-exhibit galleries,photographic displays show the international scope of Billy Graham's'"
ministry. In the entrance gallery, there
is a transparent,multi-colored globe,six
feet in diameter,which,hasbeen mar{<ed
to show the-placesto which the minister has carried his worldwide Crusades
for Christ.
M A s o N r cc E N T E R
The Masonic Brotherhood Center is a
display case of Masonic history and
memorabilia going back to medieval
times. The Center, which stands across
a reflecting pool from a 5O-foot.high
model of the builder's square and compasses, symbols of the fraternity,
is
sponsored by the Grand Lodge of the
State of New York. It includes a hall for
exhibitions, a lounge, office and outside
patio.
* Admission: free.
Highlights
MAsoN. DominatFoREMosrAMERTcAN
i n g t h e h a l l i s a n I l - f o o t s t a t u e ,i n M a sonic regalia, of George Washington,
first of 14 American Presidents who
have belonged to the brotherhood.
Events from his life are portrayed in
three-dimensionalscenes,and the Bible
on which he took the oath of office as
President is on display.
srNcETHE MIDDLEAGES.Documents on
view date back to the l4th Century,
when the Masons were the cathedral
builders of Europe. Among them is a
Plan of Union for the colonies written
bv Mason Beniamin Franklin in 1754.
t
I
't
*
Some 1,400public'push-buttontelephones.
have been installed.at the Fair.
AO
T./
BERLIN
*
The industry, cultural heritage and. future of Germany's free world oulpost
are the themes of this privately spon-
126
l
,,s
F
soredpavilion. The round building has
a tentlike roof of flexible plastic and a
free-flowingblue awning over the entrance.A showcaseinside displays samplesof products made in West Berlin,
and a short film illustrates the technologicalproductivity of the city. DistinguishedBerliners of the past are portrayedin old engravings.The work of
currentartists and sculptors is on disp l a y ,a n d a c a r t o o n f i l m s h o w s W e s t
B e r l i n e rgs o i n g a b o u t t h e i r d a i l y c h o r e s .
Mapswith speciallighting effectsshow
the Berlin of the future.
* Admission:
free.
The Festival of Gas pavilion, one of the
largestat the Fair. was the first to start
building. Groundbreaking ceremonies
were in April 1962, twenty-four months
"PRocREss IN DEMocRAcv." Dioramas
and other displays illustrate the revitalized democracy brought to India's 600,000 villages, principally through a system of village and regional councils.
rNDUsrRy AND rNTELLrcr. Visual displays and recordings explain how this
once backward nation is now able to
manufacture such heavy items as aircraft engines, locomotives and automobiles, as well as producing goods for export and exploiting the pcaceful possibilities of atomic energy. Other displays
show the growth of qlriversities, technical schools and research laboratories.
REsTAURANT.This round. graceful structure, whose ceiling reproduces that of
an ancient temple, serves such dishes as
Tandoori chicken (charcoal-roasted with
spices) and paratha (fried puffy bread).
before opening day.
F
F 50
F
5l
INDIA
This striking pavilion, whose first floor
is screened by cascades of water falling
into a lotus pond, reflects the tremendous industrial and social progress that
India has made in the last decade and
a half'as an independent nation. An exhibition of art works, ancient and modern, indicates the diversity , of India's
cultures. Ottrer exhibits show how effectiv'e democracy has come to the nation's
450 million people, and how industry
and education have boomed. A shoP
sells rare art obiects, saris, baskets and
stoneware.. A restaurant in a ..separate
building serves the delicacies of the land.
* Admission: free.
Highlights
ART oLD AND NEw. The high- artistic
achhvements of many peoples and periods are on display: a Fifth Century Buddha, a carved l8th Century palace door,
20th Centurv murals. and others.
IRELAND
Some contributions made by the Irish
to the happiness of other parts of the
world are beguilingly displayed in a series of courts and halls. The dominant
architectural feature of the pavilion is
a modern version of the medieval round
towers that still stand in many places in
Ireland.The whole is enclosedby a wall
seven feet high, faced in Lisconnor gray
stoneand reddishbrown marble.
* Admission:free.
Hightights
cHARTTNG
THE rRrsH. Two giant maps
are in the entry court. On the left is one
of lreland with familiar lrish names
marked at the families' places of origin.
Recordings detail the family histories
and give the Irish pronunciation of the
names. On the right is a map of the
world showing areas"of Irish. influence
during the Middle Ages, the routes of
Irish military expeditions in the lTth
and lSth Centuries, and the flow of
emigration from Ireland to all parts of
t27
INTEFINATIClNAL
the world from the l8th to the 20th
Centuries.
Fr.rcrrr ovER-rREHNo. A movie of the
country made during a low-altitude airplane flight is projected on a-circular
screen embedded in the floor of the hall
to the left of the entry court: Nearby,
Irish scenesare shown on a wide screen.
Through the round
A GAELIcHERTTAGE.
tower visitors reach the main hall,
where mobiles evoking the names and
moods of Irish poets hang from the
ceiling. Headsetstransmit the voices of
actors reading the words of such lrishborn writers as George Bernard Shaw,
James Joyce, Jonathan Swift, Oscar
Wilde and William Butler Yeats.Also in
the main hall are displays of Irish arts
and crafts (tweed-weaving looms, pottery and Waterford glass), country Iife
(horses,the turf and the beauty of racing) and industrial development, centering on a wide range of products manufactured in Irish factories.
DANcEsAND DRINr(s. There is a small
outdoor theater for performances by
Irish dancers and singers. Available at
a stand are Irish coffee (coffee, Irish
whiskey and whipped cream) for adults
and soft drinks for children.
Walt Disney's antic genius is on view in
four pavilions. Ford, General Electric.
'Pepsi-Cola
and Illinois feature displays
designed under Disney's direction.
,2
silk robes serve delicacies from the nation's 2.000-year-oldcuisine.
* Admission:Jree.
Highlights
A scrlLprrJREDwELcoMn. Above the entrance to the area is a contemporary
wood sculpture suggesting old Korean
calligraphy. Inside the main building,
grasscloth, silk and other fabrics. from
modern Korea hang from the curved
walls among paintings, carvings and ornamental screens many centuries old.
Handicrafts on sale include dolls in native dress, brass and lacquer ware. and
embroidered silks. Guides also take orders for 800 listed products.
DANcTNGDRUMMERGIRLS. In a harPshapedauditorium, costumed entertainers offer folk dances; in one traditional
favorite, girls sing and dance while tapping on drums slung from their shoulders. Also in the auditorium, films and
slidesshow life in contemporary Korea.
TowER oF TREAsuRrs. Standing in between the two buildings is a replica of
the Tabo Pagoda, or Tower of Many
Treasures.Built in Kyongju, Korea's capital during its Golden Age, the Sixth Century pagoda is considered a masterpiece
of Oriental carved stonemasonry.
The leahouse serves indiR.ESrAURANr.
vidual dishes or complete meals. One of
the specialties is Kimchi. a mixture of
spiced and pickled vegetables which
has been seasoned underground in
huge jars,
REPUBLIC OF I(OREA
An Oriental teahouse, with traditional
peaked wooden roof, is linked with a
concrete pavilion of free-flowing contemporary lines, Iinking the Korea of
yesterday and today. Within the pavilion, ancient art and folk dances are
on view along with products for sale
from South Korea's rebuilt industries.
In the teahouse, waitresses in flowing
tt
,3
WBT 2,OOOTRIBES
This unusual pavilion is modeled on an
aborigine hut and is named for 2,000
tribal groups throughout the world
which are still so primitive they have
no written language. It is sponsored by
t28
tI
i
i
*
4
i
I
l
Soar50 feet into a fascinating
newworld at the IBM Pavilion
\I /HAr goes on inside that huge
f I dome atop the IBM Pavilion?
Come and find out. Awaiting you is
one of the Fair's rttost talkecl about
e.rperrences.
1 . Y o u e n t e r a s h a c l e dg a r d e n w i t h
paths suspendedin space. You arrive
at the "People Wall," and soon you
are soaring into a fantastic new world
c a l l e dt h e " l n f o r m a t i o n M a c h i n e . "
2. Here, a new kind of living picture
e n t e r t a i n m e nct o m e st o y o u f r o m n i n e
separatescreens. It puts you inside
the mind of a racing car driver at 120
miles an hour. You will explore the
mysteriesof a woman's mind as she
plans the seating of a dinner party.
Don't be surprised if your oyvn mind
stretchesa bit, as you see how computersuse your own everyday way of
reasoning to solve some of the universe's most mystifying riddles.
3.Then, return to earth for fascinating
p u p p e t s h o w s . V i s i t S c h o l a r ' sW a l k .
Give a computer the date of your
birth. Instantly, it will print out the
news headlines of the day you were
born-a souvenir to take home.
4.Wtry are you sometimes lucky, and
other times unlucky? The Probability
Machine will explain it.
5.There's much. much more that will
keep you talking and thinking. Continuous shows.Everything'sfree. Look
for the IBM Pavilion. It's just to the
left of the main entrance.
IBM
INTEFINAT!ONAL
the Wycliffe Bible Translators. an American society dedicated to carrying the
Scriptures to primitive peoples. The
WBT reduces their unwritten tongues
to simple phonetic systems, and translatesthe Bible into this new, easily understood writing. In the pavilion is a
museum of artifacts from many tribes.
Five contemporary paintings depicting
Amazon scenesare displayed in an adjoining theater. From time to time demonstrations of the translating process
are also given by WBT scholars.
* Admission:lree to the museum; 50 cmts
to the theater.
* Perlormancesin the theater every 20 minutes.ProgramlastsI2 minutes.
Highlights
Bowls ANr' Blowcuxs. On view in the
museum are totem poles from the Indiof the Pacific Northwest, .
an trib
brightly colored feather capes, carved
wooden ornaments, bowls and woven
work from North and South America.
An exhibit also shows how Amazon Indians make blowguns and mix the poison they put on their darts-just one of
the hazards WBT missionaries have encountered. Large photographs show
WBT emissaries teaching basic hygiene
and agriculture to primitive tribes. and
providing medical care.
scENEs.On the stageof the l0OJUNGLE
seat theater are five panels, l0 by 25
feet, depicting in dramatic scenes the
conversion of an Amazon jungle headhunter who learned to read and write,
then taught fellow tribesmen. Lights
pick out each mural in turn in the darkened theater.
54
DENMARI(
Children can romp in a supervised playground modeled after the one in Copenhagen's famous Tivoli Gardens,
while their parents explore numerous
other attractions. Carrying out the privately sponsored pavilion's theme,
"Meet the Danes," a one-story building
is filled with exhibits and shops, and
there are two restaurants in the area as
well as a special children's cafd.
* Admission:free.
* Restaurantsremain opento midnight.
Highlights
In a l60-footJong
Trvolr rN MTNTATURT.
area, children can sail paper boats made
for them by kindergarten nurses in attendance, whisk down a dipsy-doodle
slide, explore a maze, play in a giant
sandbox and climb about a Forbidden
House where they can peek through a
huge keyhole, stamp on the floors, or
take a turn at a ship's helm. The playground was created by experts who designed the original in Copenhagen.
j A children'scal6 adjoining the playground has seats shaped like birds and
featuresDanish treats in child-sized portions. When the youngsters finish eating
or playing, they can wash up in two
restroomsbuilt speciallyfor children.
ExHrBrr pRoMENADE.Craftsmen demonstrate silversmithing, porcelain-turning and other Danish arts. Nearby, fine
dinnerware,
Danish products-toys,
for
glassware, cutlery, furniture-are
sale. A "hall of fame" pictures some famous Danes of history, including storyteller Hans Christian Andersen and Niels
Bohr, father of atomic energy.
REsTAURANTs.Pastries, made on the
premises by bakers brought over from
Denmark, and other Danish foods are
served in two dining areas. The Kattegat Inn, a sidewalk cafi and snack bar,
specializes in Danish coffee and Smgnebr^d (assorted open-faced sandwiches).
The Denmark Restaurant offers more
formal dining, adding specialties of the
various provinces and fish flown in from
the Baltic and North Sea fishing beds.
i
t
*
Although the World's Fair Marina is one
of the largest on the East Coast, almost
half of the berths for the l 964 seasonwere
rented more than three months before
the FairS opening.
B0
*,
fiImsl
Useexciting newAnscochrome'color
50-medium
O NewAnscochrome
100speed.O NewAnscochrome
for fasteraction. . . less light. O
N e wA n s c o c h r o mTe/ 1 0 0 - f a s t e r
f i l m f o r i n d o o rl i g h t i n g .O N e w
200-the fastestcolor
Anscochrome
filmyoucan buy!
Takealong
Bereadyfor everything!
plentyof AnscoAll-WeatherB&W
' 8,
film and 8mm Moviechrome@
are
films
all Ansco
too.Remember,
guaranteed
to giveyoupicturesthat
satisfyor a newroll free!
pHoro
@AnSCO
pRooucrs
For picture perfect shooting use a
new Ansco Autoset@35mm camera
or the new Memo II Automatic,the
compact camera that fits in Your
shirt pocket.
For picture perfect viewing use one
of the great new Ansco slide or motion picture projectors.
See the exciting GAF "ChemistryOf
C o l o r" E x h i b i t a t the H al l Of S ci ence for the fascinating storY of
color photography.
oF GENERAL aNrLrNE & FrLt coRpoR^rtoN
/ cREArtvE
DEyELoPtENts
tN PHoT..RAPHY
COMEDOWN TO THE LEVEE
AI{D SEE ALL THE CHBVIES
Don't miss Chewolet's
New Orleans Exhibit
in the General Motors
Exhibit Building
It's a fete day every day at
Chewolet's New Orleans
Exhibit-riverboats, southern
belles and the nicest cars
on either side of the
Mississippi.
So comeon. Shuffieon down
and sit behind the wheel
of the Jet-smooth luxury
Chewolet. Check out the
'64 Chevy II. SteP
thrifty
into Corvair and CorvetteChewolet's answersto
Mardi Gras. Then top it off
with a good long look at
Chevelle,the only car
that could come between
Chewolet and ChevY II.
You all come visit us now.
...ChewoletDivision
of GeneralMotors,
Detroit, Michigan.
ltt:l
: r'1
1
INTEFINATIC'NA
55
VENEZUELA
In this tropical redwood building, guitarists, dancers and a number of other
performers entertain, and there is an
exhibit of classical and contemporary
Venezuelanart. The walls are decorated
with photographic panels of Venezuelan
Souvenirsarefor saleand leading
scenes.
businessmenare on hand to discusscommercial opportunities in the country.
* Admission:free.
Highlights
Some of
LIBERAToR.
DocuMENTsoFTHE
the most important manuscripts and
belongingsof Sim6n Bolivar, the South
American liberator, are dramatically spotlighted in a dark room. In other side
rooms are antique and modern jewelry.
PERFORMERS
FROM CARACAS.
LiVC CNTCT-
tainment is offered from time to time
in the main hall. Guitarist Aliro Diaz,
pianist Judith Jaimes and contemporary
dance groups are scheduled.
ARTNEw ANDoLD. On the mezzanine is
a collection of Venezuelan works. both
old and new. Some of them are for sale.
rvrEETINGs.
Officials from VenBUsrNEss
ezuela'scommercial world answer questions from American businessmen.
crFrs AND sor.rvENlRs.A small shop sells
colored glass, cigars, costumed dolls,
pottery and gold orchid pins.
,6
HONG KONG
The bustling commerce. scenic beauty
and Oriental-Europeanatmosphere of
the famous British crown colony have
been re-createdin the Hong Kong pavilion and the adjoining Crown Colony
Club,sponsoredby the Hong Kong Trading Company, Inc. The pavilion-with
upswept eaves, intense colors and intricate carvings-captures the spirit of
Hong Kong architecture. It contains
specialOriental exhibits and shops,and
has a restaurant. The Crown ColonY
Club is a restaurant,night club and exhibit area. Set in a landscapedgarden
dominated by three Chinesejunks. it is
entered either from the pavilion or
through the stern of one of the junks.
* Admission:lree.
Highlights
MARKETsrREEr. The first floor of the
Hong I(ong building suggests a busy,
modern street in the colony. On both
sides sit little shops and stalls where
jade and ivory piecesare carved to order, measurementsare taken for custom
clothing and a wide variety of other
merchandiseis sold.
THE cLUB oN DIspLAY. The entrance to
the Crown Colony Club. flanked by tiny
sampansand the huge junks with their
multicolored sails,has the distinctive appearanceof a Hong I(ong dockside. On
displayin the club are antique furniture,
richly colored rugs and art objects.
Basket lunches may be
RESTAURANTS.
purchasedat an outdoor cafd, and each
building has a restaurant and bar. In
the restaurants,Chinesewaitressesbring
trays of dishes to the tables; diners
choosefrom among 200 entrees,including Cantonese squab. duckling stuffed
with shark fin, and shrimp and beef in
lily leaves.Music is provided for dancing. Chineseopera singers,acrobatsand
other groups perform during the dinner
hour at the Cathay restaurant in the
Hong I(ong building and several times
every evening at the Colony Club.
An animated slide sequence at the Continental Insurance pavilion that shows
Deborah Sampson, woman soldier in the
Revolution, was photographed not from
drawings but from a series of needlepoint
pictures-5O of them, involving more
than I00,000 hand-sewn stitches.
t34
t
I
i
Fromkey men of todoy...
to key men of tomorrow
O u r b o n k o f i e r s m o r e o f o H e l p i n g H o n d . F r o m g i v i n g l o l l i p o.p| 4s5i n o u r s u b u r b o n
n o t i o n s .D u r i n g
o f i i c e s . . . t og i v i n g e n t r e e t o t h e f i n o n c i o l " i n n e r c i r c l e " i n o v e r
your
bonking needs.
for
oll
Hond
Helping
you
our
your stoy ot the Foir, we ofier
.|20
Compony.
Trust
York
New
Bonk
oreo.
Chemicol
York
in
the
New
ofiices
Over
Chemical
NervYork
Why you should wear
c a s e .$ 1 5 0 '
A C C U T R O N" S p a c e v i e w "S h o w se l e c t r o n i tcu n i n gf o r k m e c h a n i s m1. 0 - K T g o l d - f i l l e d
ACCUTRON
BYBuLovA
WORLD'S ONLY
ELECTRONIC WRIST TIMEPIECE
A v a i l a b l ien m a n yd i s t i n g u i s h ewda t e r p r o o f '
a n d s h o c k - p r o t e c t csdt y l e s ,f r o m $ 1 2 5 t o $ 2 5 0 0 '
A C C U T R ON " 2 7 4 " B r i Il i an t s t a i n l e s s t e e lc a s e ,
r ai s e d d i a I m a r k e r s .$ 1 2 5 '
$
a r . o o , o f a c c u r a ct hy r o u l l chl e c l r o n i c : .
a a t c hC o m p a n Iyn, c ,
O 1 9 6 4B u l o v W
:
)- .-..-
, ".,:;,f+t1r;;i;rr1tf.r,1o.1iif,_,:Siifj
TRON'
-c'
-r
ll
t?ttâl
OT a, Mlg.,LlJt
r
the only timepiece guaranteed
rrate on your wrist. lt makes the
aven electric watches- obsolete.
e Accutron
Just under
;eea barrelof a unique
vibrates,it suppliessuchsteady,unvarying power to the hands,that Accutronis
the bnly timepiecein the world guaranteed 99.9977%accurate91 your- wrist.
I'clock sym'
a uniqirely
-fork
tuning
right time all the time. SeeAccutronthe most distinctive timepieceyou can
own or give. At fine jewelersnow.
s erectroni-t^3i,::f:;il"'.ljih#' jif,ll"g
the
makes all types of watches obsolete
i
windup
s e, l f -wind
S
All t h re e t y p e s o f wa tch e s me a su re tim e by
t h e s a m e 3 0 0 - y e a r - o l dp r i n c i p l e - t h e m e c h a n ical hairspring and balance wheel. This oldf a s h i o n e dm e c h a n i s m i s m a d e u p o f m o v i n g
parts,so it's affected by friction. . . can lose
accuracy and wear out.
AC C U T R O N
Electr ic
The Accutr on timepiece m eas ur es ti m e by a
revolutionary new principle - an electronically-powered tuning fork that vibrates precisely 360 times a second. lt has no moving
par ts, so it' s not affected by fr i c ti on . . . c an't
lose accur acy or wear out.
Readthis amazing
guarantee of accuracy
Accutron is guaranteed by Bulova not to
gain or lose more than one minute a
month in actual daily use on your wrist.
For one full year from date of purchase,
jeweler from whom you
the authorized
timepiece will
purchased your Accutron
adjust it to this tolerance, if necessary,
without
charge.
A C C U T R O N" A s t r o n a u t "T e l l st i m e i n a n y2 t i m e
z o n e s . S t a i n l e s ss t e e l . $ 1 7 5 '
whencase,cr ystaland cr o w nar e i ntac t.
, l a n .fA l l p ri cesplustax- water pr oof
, i e n n e Mi
N e wy o r k ,T o r o n t oB
INTEFINA'
57
The country today and its role in the
discovery, colonization and independence of the Americas are portrayed in
three attached buildings which enclose
a rich collectionof exhibition halls. restaurants and inner patios. Featured are
masterpieces of Spanish art, old and
new; historical objects and documents;
productsof great Spanish designersand
craftsmen; triumphs of the Spanish
kitchen, and a theater with a constantly changing program of concerts, dance
groups, film festivals and fashion shows.
* Admission:free, exceptlor the theater,
wherepricesvary accordingto the show.
* Hours: l0 a.m. until 12 p.m., exceptthe
GranadaRestaurant,openuntil 2 a.m.
Highlights
THEwELcoMrNGFrcuRE. A six-foot statue of Isabel la Cat6lica, first Queen of
a united Spain and patron of Columbus,
stands in front of the pavilion. It was
cast in bronze by sculptor Josd Luis Sanchez.
THE GREATrRoN GATE.A sliding gate,
27 feet long and 5 feet high, guarding
the entrance to the pavilion, provides a
dramatic, abstract example by sculptor
Amadeo Gabino of Spain's celebrated
wrought-iron work.
HrsroRrcAl nerl. Giant, semi-abst?act
murals by Joaquin Vaquero Turcios, depicting Spanish faith, culture and the
evangelizationof the Americas, decorate the walls of this room in the pavilion. Documents and objects relating to
Columbus' voyages to the New World
are on exhibit.
THEspArNoF LEGEND.
OutsideHistorical
Hall hangs IaTizona.the battle sword of
Rodrigo Diaz de Vivar, the l lth Century Christian warrior known as EI Cid.
A NATToN'SART TREAsunrs. Priceless
works of art, many never before shown
outside of Spain, are on exhibit in three
sections of the pavilion.
{ Museum ol Masterpieces.Paintings by
four immortal artists are on display: EI
Greco (represented by Hidalgo); Goya (La
Condesade Chinch1n. l"a Maja Vestida, ln
Maja Danuda); Yeldzquez (Pabillo); ZurbarAn (Fray Gerfinimo Pira)
$ Gallery of Contemporary Art. Each
month a new exhibit of outstanding
contemporary Spanish art is held here.
Specially commissioned paintings by
Picasso,Mir6, Dali, Gris and Solana are
on permanent display.
j Hall ol Sacred,4r1. Modern and traditional religiousart and objects show
the unbroken course of Spain's Catholic heritage. One wall is a stained-glass
window,45 feet wide by 6 feet high,
created by Manuel Molezrin.
spArN rN cLosEUp. Upstairs in the pavilion is a detailed look at the nation roday. Displays cover a variety of products
both handcrafted and manufactured, including women's high fashions,hunting
and fishing gear, children's toys and
model homes. Seven kiosks behind the
pavilion sell delicacies and souvenirs.
REsTAURANTs.
There are three. One is a
marisqueria.or outdoor seafood bar. The
Granada serves traditional Spanish food
in an informal setting with entertainment by flamenco dancers and singers.
The Toledo is a de luxe restaurant featuring international cuisine; both the
Toledo and the Granada are under the
direction of the renowned Cortds of Madrid's Jockey and Club I I restaurants.
58
AUsrRrA
Industry, art and social work are featured in this modernistic mountain
lodge, suspended 15 feet above the
ll8
:
i
,i
You meet the nicest people on a Honda
HONM
world's biggest seller!
secondfloor JapanesePavilion
-INTEFTNATIClNAL
ground from three soaring A-shaped
supports.Beside the pavilion stands a
55-foot abstract sculpture in stainless
steel;in the area under the building are
other examples of contemporary sculpture, and a large photographic exhibit
of one of Austria's most admired enterprises-SOS Children's Villages, which
are settlements for homeless children.
within the exhibit hall. the music of
Mozart and Straussis heard, and there
are brilliant color transparencies of
Vienna's baroque splendors and Salzburg'selegantopera performances.Modern Austria is representedby a number
of exhibitsof the nation's industry, productsand handicraft.
* Admission:fret.
Highlights
HoMEs FoR THE HoMELEss. Pictures
show the growth of the SOS Children's
Villages,establishedin Austria in 1949.
They now number some 75 all over the
world. The exhibit reflectsthe care and
education the children receive in their
communities.
srEELAND eETITporNT. Among the industrial exhibits is a detailed model of
a steelplant featuring a new processfor
producing high-gradesteel cheaply. The
products displayed include ski equipment, toys and petit point handbags.
The world's biggest cheese,in the Wisconsin pavilion, is protected against mice by
glass,even though experts figured out that
mouse 27
it would take one average-sized
years to devour the whole cheese.
59
JAPAN
Rocketsfor space research,model trains
and tea ceremonies, and an array of
consumer products are part of a presentation which emphasizesthe differences
between the new Japan and the old.
Side by side with some of the world's
most advanced microscopes, cameras,
automobiles and industrial machines
are charming evidencesofthe quiet, cultured but totally nonindustrial Japan of
only 100 years ago. The pavilion buildings combine the graceful architecture
o f a n c i e n tJ a p a n w i t h c o n t e m p o r a r yd e signs. On an outdoor stage, fireworks,
Judo tournaments, fashion shows and
dance programs are scheduled. There
are two Japaneserestaurants, an American-style snack bar, and a roof garden
serving Japanesebeer.
* Admission:free.
,*
I
Highlights
A cENTURvoF pRocREss. Japan's rapid
emergenceas an industrial nation is
shown in photographs of Tokyo as it
is now and as it was 100 years ago, just
after U.S. Commodore Matthew Perry
opened the nation to trade with the
West.Examplesof current scientificand
industrial progress are shown in many
exhibits. Among them:
g Probersol space.Japanese-maderockets hang prominently in the center of
the building. A portable planetarium
which projects man-made satellites as
well as the solar system is on display.
9 New toolsol scimceshare another display. An electron microscope is shown
which can photograph the smallest particles of matter, enlarging them two
million times. Near it is a newly developed motion picture camera that can
take one million frames per second.
9 SymbolsoJindustry include a replica of
the world's largest tanker, the Nissfto
Maru (B2,2OOtons), and a scale model
of the world's fastestexpresstrain (160
miles per hour). An elaborate miniature
railroad system emphasizesJapan's railroading skills.
THE NEw JAPAN. The second building,
reached by a ramp from the first. offers
an array of consumer goods-sports
cars, motorcycles, frozen foods, sewing
machines-plus demonstrationsof flower arranging and the ritualistic Japanese tea ceremony. A model rocket
gives the visitor who steps inside it the
sensation of space travel. At the press
of a button, an electronic computer
t40
+
.l
T
.#,
W e ' r e m a k i n g t h e s i d e w a l k ss o f t e r t h i s y e a r
W a l k i n g t h e f a i r g r o u n d s ?H o P e
y o u ' r e w e a r i n gc o o l , c o m f o r t a b l e ,
easy-to-clean,water-rePellent,
l i g h t w e i g h t ,B r e a t h i n ' B r u s h e d
shoeson your feet.
Pigskin@
t h e y ' r ec a l l e dH u s h P u P P i e s @ l
#;:k&
C A S I , A I s T O E S O H L YB Y W O I V E R i N E
O v e r 1 0 0s t y l e sa n d c o l o r s ,f r o m y o u n g s t e r s '
s i z e 1 0 ( a b o u t 6 . 9 5t o 8 . 9 5 )t o w o m e n ' s s i z e
11 a n d m e n ' s s i z e 1 6 ( a b o u t 8 . 9 5 t o 1 0 . 9 5 ) . C o p y r g h t
I964 Wolveilne Shoe & Tanning Corp , Rocklord, Mich
:r. '
{
IIVTEFINATIONAL
provides information on how to get
almost anywhere in the world. A stand
sellsJapanese-madeproducts, including
color TV sets.
REsrAURANrs. In the third building,
called the House of Japan, are the two
restaurants, which serve foods such as
sukiyaki and tempura. The first, on the
main floor, caters to diners who prefer
Western tables and chairs. The second,
on a mezzanine,serves meals the Japaneseway-on low tables with the dinerssittingon straw mats. Diners at both
may see stage shows which present
glimpses of Japanesetheater and dance.
The first Fair building in operation was
the heliport, with its Top-of-the-Fair Restaurant. It opened October 16,196t.
60
curNEA
A bridge leads across a stream to the
pavilion's three round buildings. Two
small thatch-roofed structures set in a
tropical landscapecontain industrial exhibits, a shop selling souvenirs and a
tourism center. The round main building, with curving glass walls inside a
steel grid, houses handicrafts, a travel
displayand a restaurantin which members of Guinea's famed ballet troupe
perform.
* Admission:free.
Highlights
AFRTCAN
HANDTCRAFTs.
The exhibit area
in the main building displays carvings
of wood and ivory, silver and bead jewelry, ceramicsand cloth with bold print
designs.Similar items are also sold in
a shop in the same area.
AFRTcAN
DANcERs.Members of the Ballet Africaine, which made its American
debut in 1959.present graceful interpretations of Guinean dances.They appear
regularly on the restaurant stage.
This eating place seats
RESTAURANT.
about ll0, and specializesin traditional
rice and meat dishes.
6L
SERMONS
SCIENCE
FROM
Stage demonstrations of scientific marvels plus color films of the wonders of
nature,sponsoredby the Christian Life
Conventionof New York City. illustrate
the compatibility of faith and knowledge.The shows take place in a circular
auditorium seating 50O. In an adjoining conference room. visitors may meet
religious leadersassociatedwith the exhibit. The building, with its scalloped
roof, is reached by a ramp which curves
over a reflecting pool. Jets of flaming
gas and splashingwater ring the area.
* Admission:free.
* Lengthof pert'ormance:30 minutes; one
show eachhour on the hour from IO a.m.
at 3, 5 and
until 9 p.m. Stagepresentations
8. Films shown at other times. There are
some30 shows;the completecycleis repeated
everythree days.
* At each performanceheadsetsprovide simultaneoustranslationoj the narration into
five languages.The narratilns are translated
into 15 languagesin all.
Highlights
MAGrc oN srAcE. Dr. George E. Speake
and James I. Moon of the Institute of
Science,a division of the Moody Bible
Institute of Chicago, present wonders
of science.During one show the demonstrator sends a million volts of electricity crackling through his body to
ignite a piece of wood in his hands.
At other performances his demonstrations include:A Cry That ShattersGlass;
A Frozen Shadow; A Flashlight That
Talks;The Stammering Machine; Invisible Energy That Sets Steel Aflame; Eyes
That See in Total Darkness; and Electron Magic with a Ribbon of Rust.
142
H ITACH I launches a new era in railroading
with the Hitachi Superexpress, a train that
streaks down the tracks at a phenomenal
155 mph. This is one example of Hitachi
v e r s a t i l i t yi n i n d u s t r y - 1 0 , O O O p r o d u c t s f r o m
turbines and generators to transformers and
trains including a f ull range of home appliances.
Hitachi New York, Ltd.
Hitachi Sales CorP.
*:v-
ffi
r
I
r
T
T
r
r'
See the graceful dancers of lndonesia
I Hear the mysterious music of the
gamelan I Marvelat the famed Indonesian puppets r Watch skilled craftsmen create exquisite batik I
Enjoy
t e m p t i n g I n d o n e s i a nc u i s i n e I L e a r n
about the world's largest archipelago
nation and its 100 million people I
Products of Indonesia
Movies Souvenirs
5
#86 on maps in this Guide
B
T
l-,*t=*NATtoN
I
J
F
^nt*n..rs oN FILM. There is a series of
motionpicturesin color prepared by the
Instituteof Scienceon nature and scientific topics.Thesefilms are widely used
bythe armed services,scientific organizationsand schools. Among the latest:
CityoJ Bees(on life in the hive) and
RedRiverol LiJe\on the heart).
Avis Antique Car Ride marked its groundbreakingatthe Fair by setting up a race
from Manhattan to the fairgrounds. Entrants were a Ford Thunderbird, a Model
T Ford,a long-distancerunner, a unicyclist,the1955national champion amateur
roller-skater,a brace of girl hikers, a camel,a roller-skating chimpanzee, a dog sled
on wheels pulled by six Huskies, a man
on stilts and another on a pogo stick. Nobody ever figured out who won.
A-l
lrA
*
cHRISTIAN
&
a,
I,J
GARDEN
OF MEDITATION
A two-acre park set aside by the Fair
provides a place for rest, relaxation and
reflection amid the bustle and excitement of the other attractions' The Garden of Meditation is screened by pine,
birch and oak trees; mountain laurel,
azaleas,lilies,irisesand other plants line
its paths. There are benches on an oval
walk near an informal Pool; Plaques
carry references to appropriate Biblical
verses and a quotation on the wonder
of nature from Sir Francis Bacon'
* Admission:Jree.
scIENcE
Topped by a hePtagonal PYramid of
glass,the main building of the pavilion
is tlesignedto provide a restful area in
which to view three-dimensional exhibits that explain Christian Science.The
structure,'surrounded by 14 lighted
fountains,is shaped like a seven-pointed star and rises from a pool of water
100 feet in diameter. A photographic
display in the first point of the star sets
a thoughtful mood that is carried out
in other exhibits, which range from explanations in the Bible of the basis of
the religion to its relevance in the nuclear age. In one section, visitors can
listen to taped testimonials describing
spiritual healings through the study
and practice of Christian Science' Near
the main building is a second, smaller
building, which housesa reading room
accommodating 25 people; behind both
structures is a park with chairs for relaxation and contemPlation.
* Admission:
lree.
64
BELGIUM
In contrast to the modern architecture
around it, "Picturesque Belgium" is a
meticulous copy of a walled Flemish
village as it might have appeared in
1800-from the roof tiles to the costumes the villagers wear in the cobbled
streets. More than l0O houses, a l5th
Century church, a City Hall with a rathskeller under it, a canal and an arched
stone bridge occupy nearly four acres,
making this the largest international exhibit at the Fair. Folk dancing, an 1898
carousel,native cuisine, handicrafts and
crooked streets lined with small shops
are part of the privately sponsored pavilion. The Belgium of a later era is also
t4,
INTEFINATIclNAL
on display in the form of modern inventions, industrial exhibits and relics of
World War II.
* Admission:to the village, adults $1.25,
childrm 6O cmts.Thereare additionalcharges
to the church, the City Hall. the merry-goround and the museum.
snsn HA.rr.. A 1,500-seat rathskeller,
largest of the village's 35 eating places,
is located underneath the City Hall. A
2O-pieceband plays here, and American
as well as European food is served. Beer,
imported and American, is the specialty.
BAsrocNE "NUTS"ItusEUwt.Relics of the
Battle of the Bulge plus various weapons of World War II are on display in a
museum named for the classiccomment
of U.S. Major General Anthony C. McAuliffe when he was asked to surrender
Bastogne.
Highlights
coLoRED sANDs. Within the church,
which is an exact replica of the beautiful Gothic Church of St. Nicholas in Antwerp, a number of major masterpieces
have been copied in sand painting, an
art form in which the Flemish specialize.
crLLE DANcrns. Four times each day
gaudily dressed clowns wearing wooden shoes, ostrich-feather headdresses
and bells dance through the streets, accompanied by drums and brass instruments. The Gilles hark back to 1540,
when Belgium was ruled by Spain, and
the conquistadors'triumph over Peruvian Indianswas celebratedat Mardi Gras.
Although Fair pavilions will be torn
down after ttrc two Fair seasons, they
were built to stand up under an Atlantic
seaboard winter. and exhibitors.saved little in construction costs. Most of the
foundations and roofs have an estimated
natural life of five years, and portions of
some buildings could last as long as 4O
years if not demolished.
SIE
&I|IAR
the Newe;:"*Kl"#J
tff
Advances
Til1",'
"=
T o e n t e r t a i na n d e n l i g h t e ny o u , J V C - N I V I C O
o f J a p a n p r e s e n t sa n e x c i t i n g d i s p l a y o f
n e w d e v e l o p m e n t si n t r a n s i s t o ra n d e l e c t r i c / e l e c t r o n ipcr o d u c t s . B e s u r e t o s e e t h e m
o n t h e s e c o n df l o o r o f t h e b e a u t i f u l J a p a n P a v i l i o n .
Y o u w i l l f i n d a m a z i n g m i n i a t u r e t e l e v i s i o ns e t s , i n c l u d i n gt h e s m a l l e s ta n d l i g h t e s t
i n t h e w o r l d , t o t a k e w i t h y o u w h e r e v e ry o u g o . T h e r e a r e a l s o a n e w e l e c t r o n i co r g a n o f u n i q u e d e s i g n , Z - h o u rc o n t i n u o u sr e c o r d i n gd i c t a t i n g m a c h i n e s ,a c l o s e dc i r c u i t
t e l e v i s i o ns y s t e m ,a n d t h e l a t e s t a n d s m a l l e s t i n v i d e o t a p er e c o r d e r sf o r i n d u s t r i a la n d
e d u c a t i o n au
l se.
T h e s ea n d m a n y m o r e w i l l i n t e r e s t t h e w h o l ef a m i l y . . A l l a r e p r o d u c t so f p r e c i s i o n
( V i c t o r C o m p a n yo f J a p a n ) .
e n g i n e e r i n gf r o m f a m o u s J V C - N l V l C O
'
@ffi
lapan
4.1,Nihonbashi
Honcho,
Chuo-ku,
Tokyo,
International50-35,56th RoadMaspeth,
NewYork11278,N.Y.
Homelnstruments:
DELM0NIC0
Avenue,Michigan
Company455Sheridan
City,Indiana
DAGETelevision
lndustrialInstruments:
The Fairfs largest pavilions are the GM
Futurama and the Ford Rotunda.
pavilion in which it is exhibited is an
oval-shapedbuilding topped by a cross,
with a curving wall extending from the
entrance.The pavilion and its contents
have as their theme, "The Church is
Christ Living in the World."
* Admission:free.
Highlights
THEMAsrERwoRK. The Pieti represents
."" the body of Christ in the arms of His
/F
mother just after He was taken down
from the cross.The work, six feet long
THE vArrcAN
O)
by five feet nine incheshigh, is shown in
a setting created by stage designer Jo
The most important work of art at the
Mielziner. Spectatorsare carried past it
Fair is on display here: Michelangelo's
on three moving platforms at different
465-year-oldmasterpiecein carved Carheights. There is a walkway for those
rara marble, the Pietd.generally held to
who wish to view it at their own pace.
be one of the finest examples of ChrisMovrEs. Elsewhere in the
r\iruLTrpLrED
tian art in any medium. Installed in Old
pavilion six-minute films on religious
St. Peter'sBasilicain 1499, it had never
themes are projected on a lO-screen
beentaken from the Vatican until the
curved wall. each screen contributing its
late Pope John XXIII granted permisown separate images to the theme.
sion for it to be brought to the Fair. The
18il[W
*
Dorc tffs make r diff;crence?
Indeed it does. Marie Brizard believes that the only way to keep all of the
delicacy and smoothness of these liqueurs is to bottle and seal them at
the source-in France. Is this old fashioned? Perhaps. Are these liqueurs
worth all this efiort? Oui-definitely.
And you'lL enioy the difierence.
Marie Brizard Liq.ueurs
p
S C H I E F F E L I N& C O . . N E W Y O R K
INTEFINATIC,NAL
sr. pETER,s
roMB. In the center of the
pavilion is an exact replica of the excavation madeunder St. peter's Basilicaby
archeologists
in the 1940sand identified
as the siteveneratedsince the First Century as the Apostle Peter's burial place.
THEGREAT
CETLTNG.
In the final ground
floor room are the celebratedLrrr magazine transparenciesof Michelangelo's
SistineChapelceiling and a photo exhibition on Catholic sacramental life. In
separatekiosksare displaysof coins and
stamps having a religious significance,
including the private collection of Francis Cardinal Spellman of New york.
THEcHApEL. The mezzanine floor is a
Catholic chapel seating 300 persons.
Massis saideachmorning, and the chapel is open through the day. Near the
front is a statue of the Good Shepherd
that comes from the Catacomb Era of
the Third Century. It is among the earliest existing sculptural representations
of Christ.
66
FRANCE
Sidewalk cafds,shops along the Rue de
l a P a i x a n d a P a r i s i a n - s t y l er e s t a u r a n t
help carry out the theme of this pavilion:joiedevivre.Flagsof the French provinces fly from the walls of the white,
blue and gold building; two flames burn
continuouslyfrom tall towers at the entrance.Within the privately sponsored
pavilion are many aspects of contem_
porary France: painting, sculpture and
books;industry;scientificresearch;touri s m .T h e r ea r e a l s os i m u l a t e dw i n e c a v e s .
* Admission:free.
Hightights
BourreuEs.The many shops lining the
building'saisles-which are named for
Paris streets-specializein the goods of
the country.One sellsluxury items such
as perfume,another packaged gourmet
foods, and so on.
RESTAURANT.
Occupying the entire second floor, the restaurant has a bar and
banquet room. It becomesa supper club
after 9 p.m. Food is in the most sumptuous Gallic tradition.
An insurance pool organized to protect
the Fair's exhibits has placed their value
at more than gl00 million-not countins
irreplaceableart objects.
67
swEDEN
This pavilion, dedicated.to the theme
of "Creative Sweden," is a testimonial
to that nation;sprivate enterprise.Sponsored by leading industries and busi_
nesses,it has three main sections: a
Iarge "Hall of Industry" featuring exhibits of Swedish technology and products, a miniature branch of Sweden's
largestdepartment store and a restaurant specializingin authentic Swedish
smorgasbord.
* Admission:
lree.
,l Restauranthours:noon to l0 p.m.
Highlights
L r c H T sA N D A c r r o N . I n t h e i n d u s t r i a l
section a special ceiling display simulates the appearance of the NOrthern
Lights. A number of the exhibits show
fascinatingmechanicalor electronic devices. In a demonstration of high_voltage electricity,voltage builds up within
a five-foot plastic sphere, creating an
eerie "corona," or halo. A mammoth
movable-pitch ship propeller operates
in its own pool. A high-speedmachine
fills toothpastetubes.On display for the
first time is a large model of Sweden's
supersecret new fighter plane, the Vig_
g e n .o r T h u n d e r b o l t .O n e e x h i b i t t . r . i ,
telephone design since the Ig70s.
t48
, 9 6 2 .1 9 6 3 .N e w Y o r k W o r l d ' sF a i r 1 9 6 4 - 1 9 6C5o r p o r a t i o n
@ 1 9 6 01
, 9 6 11
:,:,;
.',1',
J;il'f,:.?,::jl
:;'il,'i1
Til::'ll;:,lil
Visit the American Express
Pavilion f irst- see the off icial scale
model of the World's Fair
The American Express Pavilion is
the Official Fair Ticket and Information Center-located right inside
the main gate.
' A R I N G sT. h e r e i s s o
A r r - y' ;o-u, -R' : "BÊ
| ., ê: :F a:ijr' ;t :hâ' _
t o s e ea.t ^t h
t y' .o: u:
\Imuch
shourd
uiry.
praneachvisitcaref
O u r P a v i l i o n h e l p sy o u d o j u s t t h a t .
I t h o u s e st h e o f f i c i a rs c a l em o d e l o f
t h e F a i r t h a t s h o w ' sa l l t h e k . y l a n d m a r k s a n c l t h e s h o r t e s t .m o s t c o n v e n i e n tr o u t e s t o e a c h o n e .
Travelers Cheques (Official Travelers Cheques for the Fair).
2. Get refunds for lost or stolen
Travelers Cheques.
3'Get facts about all the cstablishnrents honoring the Anrerican
f iciar
:lJ.:;';,:Ji:x;Jf,,,i?f
4 ' c a s h p e r s o n a l c h e c k s a g ai n s t
y o u r A m e r i c a n E x p r e s sc a r d '
5 . G e t f u l l t r a v e l a g e n c ys e r v l c e s .
6.Exchange and remit foreign currency or U. S. dollars.
use convenient American Express
s e r y i c e si n o u r P a v i l i o n . F r o m I 0 7 . S e n d a n d r e c e i v et e l e g r a m s .
a . n l .t o l 0 p . n l . y o u c a n :
t. Buy and cash American Express
Money Orders.
1. Buy and cash American E,xpress

TO CONTINUE TO World`s Fair 1964 Guide

Transcription

Similar documents

CLICK HERE TO CONTINUE TO World`s Fair 1964 Guide Book PDF

Brand NEW - Clacton Pavilion

Dick Butkus Releases Charity Wine

butkus trophy - Florida State

Cuyahoga Falls is an Award-Winning City and one of the Top 100

Press Release PDF File

Hey, Big Spender!

Amphitheater Specifications Sheet

Press Release - April 13 2011 - DTU Solar Decathlon Europe 2014

SATURDAY 30 NOVEMBER LUFC CENTENARY PAViLiON